Want to bring your sports knowledge to radio, the internet or television screens? Southampton Solent’s Sports Broadcast Journalism master’s degree is an advanced course designed to help bring you closer to a career working in video or audio production in the world of sport. Taught by industry professionals and academics, this is a challenging course where teaching is led by professional standards and industry practices.
On this advanced-level course, students learn how to source, gather and deliver professional sports content on numerous different video and audio platforms across a wide variety of sports. The course also encourages students to develop their editorial and technical skills and build relationships with external clients, whilst creating a portfolio of video, audio and academic material to showcase their abilities to potential employers.
With an increasing demand from sports audiences for innovative approaches to storytelling and high-quality production, broadcasters must constantly update their practices and utilise social media to research and promote their work. Understanding and adapting to changes within this fast-moving industry is core to the teaching on this master’s degree.
Regular ‘news days’, where students will need to respond, gather and produce stories for a same-day news and radio output, are built into the course programme to further increase students’ exposure to a realistic broadcast environment and prepare them for the deadlines and quick-thinking they’ll need to demonstrate to become a sports broadcaster. This element of the course is regarded by the Broadcast Journalism Training Council as good teaching practice.
Recent BA (Hons) Sports Journalism graduates gained full-time employment at Daily Mail Online, The Guardian, Sky Sports, BBC Local Radio, M&Y Media, Inside the Games, Southend United FC, plus a variety of Freelance Journalist roles. Some students have moved into Public Relations, with one in an Account Manager role that earns £50,000 straight out of university.
This course is well-suited to those with a sport or journalism background who wish to move into sports broadcasting across traditional and digital platforms.
The course content is ideal for students wishing to gain a deep understanding of the technical and practical aspects of broadcasting.
Students on this course have full access to the University’s industry-standard broadcast facilities, which include four television studios, eight radio studios and extensive editing and production facilities which are configured to industry standard. High definition camera equipment is also available to all video production students.
Students also have access to camera equipment and professional recording devices, plus radio and TV studios. Use of computers with Final Cut Pro X and Adobe Audition plus the use of normal Solent resources: library and IT centres.
Suitable roles for graduates include sports journalists or editors at TV stations, radio stations, productions companies or live TV units; newspaper or magazine content production; online presenter/producer; freelance broadcasting; public relations; digital and social media communications; crisis management.
Graduates would be advised to gain the Diploma in Journalism or National Qualification in Journalism which is offered by the National Centre for the Training of Journalists (NCTJ).
MPhil/PhD options are open to those wishing to pursue academic research and teaching.
The course team themselves are current industry professionals engaged in regular broadcast practice with television and radio channels such as Sky Sports, Sky Sports News, BT Sport, ITV, BBC, BBC Radio Solent.
The course also builds on Solent’s current relationships with professional and amateur sports clubs in the South, including Hampshire County Cricket Club, for whom the University is an official provider of video content, and Southampton Football Club. Previous students on our sports journalism courses have benefitted from guest lectures and workshops by industry speakers.
The MA course is new but the BA (Hons) Sports Journalism course is taught by lecturers who are all still working in the industry (Sky Sports, ITV, BT Sport, BBC Radio Solent) which means that getting high-profile guests in to talk is very easy. The guest lecturers have come down to do Q&A's, Mock Interviews, critique work and offer career advice.
Recent broadcast guests include: Sarah Gomme and Fred Dinenage (ITV Meridian); Tom Hepworth (BBC South Today); Nigel Dean (Sky Sports); Chris Eldergill (CNN World Sport); Jeff Freeman (IMG); Paul Belverstone (Premier League Productions)
Assignments in several units to suit the needs of their employers, including:
Half of the Professional Practice unit involves an extended work placement within the Broadcast Industry. The course has links with industry and will provide an extended work placement (up to 15 weeks) with a broadcaster. That's Solent is the first partner but there are also conversations happening with BT Sport, Eurosport and Perform. The placement will take place in Period Two of the course but will include one day of university work each week to attend Sports Broadcast Production.
There will be one assessment in Period 1 which will be on the lecture-based teaching and then a Period 2 assessment will be a reflection on their 15-week work placement.
Students are able to gain vital hands-on experience in relevant environments such as local or national television and radio stations.
The course is aligned with and has been written in consultation with the Broadcast Journalism Training Council (BJTC), who also accredit the University’s Sports Journalism undergraduate degree. BJTC partners include the BBC News, ITV News, Sky News, Reuters.
Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.
On this course, you learn how
You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.
We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.
You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.
We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.
There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.
Read about opportunities and experiences available to our students on our Journalism blog.
Gain the relevant skills and knowledge for a career in
Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.
It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
A master's degree course that has been designed and will be delivered by sports journalism industry professionals to create practitioners of Sport Broadcast and prepare them to be industry ready for employment in sport broadcast journalism. The master's degree course has been written in collaboration with the Broadcast Journalism Training Council who will make an accreditation visit in 2017.
Students will develop and master a wide spectrum of broadcast journalism production skills, learn to self-shoot and edit and sharpen their journalistic instinct and editorial judgment. They will critically examine the reciprocal relationship between socio-political issues, modern media coverage and professional sport. Students will also study elements of media law, and analyse how ethics, a sense of fairness, impartiality, accuracy and a robust knowledge of regulations and rights play a crucial part in operating within the modern broadcasting landscape.
The inclusion of a significant work placement module (60 credits) in this sports journalism degree offers the opportunity to work in our internal broadcast unit for a minimum of 15 sport-news production days and provides a second placement opportunity with one of our external broadcast partners. We have placement opportunities with all the major broadcasters in Wales and further afield for students who are prepared to travel; these include a number of Welsh medium placement opportunities. Through this, students will gain practical, real-world experience of various broadcast roles; presenter, reporter, producer, director, videographer, camera operator, floor manager, video editor, social media producer, commentator and all-round broadcast journalist. Students will learn to research, network and build contacts, elevating their sports reporting and writing skills to the next level and master the art of story-telling and content making in the fast-changing digital age through social media platforms, blogging and podcasts.
Due to the popularity of the postgraduate sport programmes, please ensure you submit your application as early as possible within the year. Programmes will be closed over the summer of 2018 when full capacity is reached. Please contact the programme director for further information.
Proposed modules on the programme include: 80 taught credits, a 60 credit professional broadcasting placement module and a 40 credit production dissertation. Proposed titles of the modules are:
There are no option modules for the programme.
All modules, with the exception of the Production Dissertation and the Professional Broadcasting Placement are 20 credit modules. Allocated teaching timetabled (contact time) delivery for such modules usually equals a minimum of 30 hours of time supplemented with up to 60 hours of directed study time and up to 60 hours of independent study time. Contact time is normally made up of lectures, seminars, practical laboratories/workshops, fieldwork, professional visits, placement learning and individual and/or group tutorials. Group discussions and practical tasks are frequently used. Student learning is supported through the use of our Virtual Learning Environment (Moodle) that provides learning resources over and above that found in the learning centre (library). All learners are supported with access to a personal tutor. Initially, this is usually the Programme Director with the dissertation supervisor adopting this responsibility at a later date within the students' programme of study. All students are supported with a professional placement supervisor from both the University and industry when undertaking the Professional Broadcasting Placement module.
This programme will be assessed through coursework, work placement assessments, portfolios of creative work and group tasks.
All students will receive support for assessment through academic support in the library, formative tasks and peer assessment.
A 60 credit work placement is designed to ensure that graduates of the programme have had significant “real world experience” and engagement with the industry that will make them uniquely prepared for work in the Sport Broadcast Industry. With its focus on skill acquisition together with academic reflection on the socio-political implications of Sport, graduates from this programme will be able to meet the needs of a rapidly developing Sport Broadcast industry.
This course has been designed to help you find challenging and rewarding work in journalism.
During your time with us, you will learn the skills that you will need to become an incisive, thoughtful and successful journalist.
As well as a general professional grounding in journalism, you will also be able to specialise in your second semester in print and online journalism, broadcast journalism or sports journalism, depending on which pathway you choose in your second semester.
Upon graduation, you will be awarded a PgDip or MA degree and will have had the opportunity to achieve the NCTJ Diploma - all are important qualifications to help launch your career in the UK media industry.
This is a highly intensive course and only for you if you are fully committed to becoming a working journalist, particularly in the UK. You will study modules closely aligned with the NCTJ syllabus so that you are also able to pass seven components of the NCTJ Diploma, such as Media Law and Reporting.
During trimester 1, you will study the basic skills of writing news in print, broadcast and online formats. These key skills are supported by study of media law and also ethical practice to encourage you to become a highly aware journalist. Intrinsic to this course are daily sessions of shorthand, a traditional skill still valued by the modern news industry, including broadcast organisations.
You will be able to sit NCTJ examinations at the end of trimester 1 and also complete the NCTJ Portfolio during trimester 2, when you will be encouraged to sit the NCTJ's shorthand exam and pass at 100 words per minute.
At the beginning of trimester 2, you will be able to take one of the three pathways in news, broadcast or sports journalism. However, you will be able to gain the NCTJ qualification, irrespective of the pathway you choose.
Once you pass the Postgraduate Diploma, you are eligible to study the optional MA Major Project in trimester 3 (summer) to be submitted in mid-September.
Work placements are arranged during trimester 1 and trimester 2.
The majority of the course is delivered largely through workshops and students are assessed mainly by coursework and projects, with some formal examinations.
80% Workshops and 20% Lectures.
Careers range from newspapers to radio and TV, websites and the public relations sector.
Thanks to our strong links with the BBC, many of our graduates are now employed by the British public service broadcaster, working for news and sports output across radio, TV and online. Several of our students have secured the very competitive BBC news traineeships in recent years. Others have gone on to get positions with regional newspapers and news agencies, while some have entered public relations, where companies value the core journalistic qualification offered by the course.
LINKS WITH INDUSTRY
Students get the opportunity during the course to do industry placements in their chosen specialism area. This gives them valuable experience of working in newsrooms, having content published or broadcast, and the chance to establish useful links with professionals. Our placement partners include the BBC, ITV (Granada Reports), the Manchester Evening News, Bolton News, Key 103 and local news agencies.