Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.
On this course, you learn how
You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.
We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.
You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.
We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.
There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.
Read about opportunities and experiences available to our students on our Journalism blog.
Gain the relevant skills and knowledge for a career in
Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.
It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Sports Ethics and Integrity at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
Responding to the global crisis in sports integrity this course is a world-first innovation for sports administration and governance.
The world of sport is increasingly beset by ethical problems, from corruption and match fixing to doping and illegal betting. College of Engineering offers an MA in Sports Ethics and Integrity.
The integrity of sporting bodies and organisations at every level is being brought into question, creating an urgent need to develop a coherent, professional response to these issues.
Our response is to establish sports ethics and integrity as a new, internationally recognised profession within the field of sports administration and governance in both public and private sectors; to develop 100 new postgraduate experts between 2016-21, selected from around the world who will enrich sport federations with their expertise in ethics and integrity and revolutionise the world of sport. This may be one of the few chances to respond effectively and rapidly to the global crisis in sport integrity.
The MA Sports Ethics and Integrity will focus on:
- Global sports governance (e.g. FIFA, IOC)
- Anti-doping and drugs education
- Privacy and data protection issues
- Fair Play, justice and human rights
- Youth Olympics, ethics and education
- Equity, diversity and inclusion (especially age and disability issues)
- Illegal and irregular gambling
- Match-fixing and sport manipulation
- Legislation and codes of conduct
- Equality and anti-discrimination (class, race, ethnicity, religion and gender issues)
- Child protection and children’s rights
- Olympism, peace, and The Olympic Truce
The MA Sports Ethics and Integrity will equip students for high-level careers in sports administration and governance, with a focus on ethical sports, integrity and compliance. Students will receive training that enables them to identify ethical issues, engage in moral thinking, and translate decisions into moral actions – the three core skills required to develop sports integrity.
The MA Sports Ethics and Integrity will support students in developing an ethical mind-set and transferable skills that are indispensable for addressing the value and integrity issues facing national and international sporting federations, national Olympic Committees, and Paralympic Committees with a focus on:
- Ethical theory, sports and integrity
- Anti-doping: ethics, policy and practice
- Sport integrity, corruption and gambling
- Ability, disability and athlete integrity
- Sport vales, fair play and integrity
- Summer School at the International Olympic Academy - Greece
- Olympism and the Olympic Movement
- Research methods and skills
- Governance, law and sport integrity
- Sports, management and integrity
- Student Dissertation
- Summer School at the International Olympic Academy, Greece
The MA Sports Ethics and Integrity graduates will benefit from opportunities to undertake practical placements within the partner’s extensive network of advisory bodies, federations, policy-makers and commercial organisations, as well as from extensive international collaboration and training opportunities.
This course is a product of an international collaboration of the following universities:
- Swansea University, founded in 1920, is a rapidly growing, UK top 30, research-intensive University with world-leading sports science research and productive international partnerships. Swansea has pioneered globally the ethics of sports as an area of applied research and consultancy in elite sport.
- Charles University in Prague, founded in 1348, is the oldest University in Central Europe, and is consistently ranked first among the Universities of Central and Eastern Europe.
- Johannes Gutenberg University Mainz, founded in 1477, is one of the top research universities in Germany of national and international recognition. It is a founding partner of the groundbreaking Executive Master in European Sports Governance.
-KU Leuven, founded in 1425, is one of the oldest Universities in the world, and ranks among the world’s top 100 Universities. It is a leading centre of international excellence in disability and Paralympic sport.
- The University of the Peloponnese is the most recently founded of Greek Universities, and draws on extensive links with the International Olympic Academy and the Olympic Movement. It hosts summer schools on Olympic Studies at its Ancient Olympia campus, adjacent to the archaeological site of the Ancient Olympic Games
- The University Pompeu Fabra is ranked as the 1st University in Spain, the 7th in Europe and 13th worldwide in the Times Higher Education (THE) top Universities under 50 years old. It is recognised as a “Campus of International Excellence”
If you are a high-achieving graduate in engineering and the physical sciences, learn to develop and apply your technical knowledge to the world of sport. The course gives you the skills and knowledge to work at the cutting edge of research and development in the sports equipment industry.
More than ever, the world of sport is intimately connected to new technologies. The global sports equipment industry is valued at £200 billion annually and is driven by new research and innovation. In addition professional and national teams are increasingly reliant on technological solutions to monitor and assess the performance of their elite athletes.
Throughout this course you enhance your technical, problem solving and engineering skills and learn to apply them to the sporting environment. You also develop a biomechanical and physiological understanding of athletes, enabling you to analyse the athlete-equipment interactions in sport.
You complete a major industry linked research project to develop your practical understanding of sports engineering, to gain vital real world experience as well as improve your employability. Recent student projects have been partnered to organisations such as
The course is delivered by the Centre for Sports Engineering Research an internationally renowned centre of excellence for research and consultancy with over 200 years of cumulative experience. The Centre for Sports Engineering Research has 35 research staff and PhD students making it one of the world’s largest centres for sports engineering research. The group has close ties to many different sports companies and organisations and works extensively to enhance elite performance across many sports through its role as an English Institute of Sport research and innovation partner.
We assign you an academic and professional advisor, whose role is to support your academic and professional development, and career planning. You can also attend a free four day leadership award, that explores different perspectives on leadership. You may be able to study abroad as part of the Erasmus programme.
The course is led by Dr Simon Choppin, a fellow of the research centre and an associate editor of the Sports Engineering Journal.
The course is made up of nine taught modules, plus a major industry linked research project. All modules are mandatory and have been tailored to match the previous experience of a graduate engineer/ physical scientist. The vast majority of teaching is in small groups (typically less than 20) allowing for bespoke delivery.
Please https://www.shu.ac.uk/study-here/find-a-course/msc-sports-engineering foe module descriptions
As a graduate, you benefit from this course’s excellent connections with industry. This course has been developed in conjunction with a number of leading sports organisations to meet their research and development needs.
Graduates from this course have gone on to work at the cutting edge of research and development with companies such as • Adidas • Taylor Made • Nike • Ping • Prince Sports • Mizuno.
Some of our graduates have gone on to work as technologists and analysts in elite sport in organisations such as UK Sport • English Institute of Sport • Irish Institute of Sport • England and Wales Cricket Board • High Performance Sport New Zealand.