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Masters Degrees (Sport Sponsorship)

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This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. Read more
This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied sciences.

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Course delivery:

The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.

All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.

The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course.

Syllabus

A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules:

Strategic Sport Business Management
Marketing and Sponsorship for Sports and Events
Sports in the Global Marketplace
Professional Enquiry
Final project

Two from:

The Law and Regulation of Sport
Contemporary Issues in Global Sport
Globalisation, Society and Culture
Sport for International Development and Peace
Innovation, Entrepreneurship and Small Business Development
Sport Tourism
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
Digital Marketing Strategies
Risk and Crisis Management
Ethnography
Tourism and International Cooperation
Human Resource Strategy in Multi-Unit Service Organisations

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

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This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Read more
This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Sport provision is a major industry in most countries, and sport resources are in great demand.

Strong links exist with practitioners in the management field, and staff have conducted research for a range of respected organisations including the Sports Councils, the International Olympic Committee, and the European Commission.

Core study areas include sport markets and industries, managing service quality in sport, economics of sport and leisure, management of human resources, research methods for sport management, sport management: theory and practice, introduction to financial management, marketing management, strategic management, and a research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

Programme modules

Compulsory Modules:
Semester 1
- Sport Markets and Industries
- Managing Service Quality in Sport
- Economics of Sport and Leisure
- Management of Human Resources
- Research Methods for Sport Management

Semester 2
- Sport Management: Theory and Practice
- Introduction to Financial Management
- Marketing Management
- Strategic Management

Summer
- Project

Selection

You may be selected upon confirmation of satisfactory academic background, experience and references.

Assessment

Examination, coursework and project.

Careers and further study

Typical destinations include employment in a wide range of commercial organisations involved in sports marketing and sponsorship, sport facility management, event promotion and sports management consultancy.
Graduates have also obtained employment in national and international sport federations as well as national government sport agencies and local government sport departments. A small number of graduates go on to undertake PhD research as a gateway to an academic career or to specialist management or policy research roles.

Why choose sport, exercise and health sciences at Loughborough?

Staff within the School are renowned internationally for the quality of their teaching and research, which has influenced policy and practice around the world.

Knowledge gained from our research underpins the teaching and variety of learning experiences offered through the School’s comprehensive range of postgraduate taught and research degrees.

Our staff expertise, combined with on-going investment in buildings, teaching facilities, laboratories and equipment, makes the School of Sport, Exercise and Health Sciences a stimulating, multidisciplinary environment in which to study.

- Research
Research within the School is classified broadly into three themes: Performance in sport, Lifestyle for health and well-being, and Participation in sport and exercise.

- Career prospects
Over 92% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as APR Psychology, Adidas, BUPA, Badminton England, British Red Cross, Ministry of Education, KPGM, Lucozade, NHS, Nuffield Health and Youth Sport Trust.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

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The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. Read more
The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. However, alongside this growth has also developed a more competitive labour market and higher expectations of organisations, managers and customers within the sport industry.

WHY CHOOSE THIS COURSE?

The strong specificities of the sport industry (e.g. high media coverage and social resonance, ambiguity of objectives and conflicting logics, multiplicity of stakeholders, uncertainty of outcome, necessary cooperation and co-production between competitors, fans loyalty, volunteerism etc.) require managers with specific skills and expertise, and an in-depth knowledge of sport organisations.

The MSc in Sport Management at the Coventry Business School therefore aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport sector. In this regard, the following objectives have been established:
-To introduce you to a range of concepts and theories that will enable them to critically analyse sports organisations contexts and functions both nationally and internationally
-To explore current trends and key concepts in sport management
-To enable you to further develop analytical and decision-making skills and to encourage reflective practice
-To enable you to recognise, plan and develop appropriate management skills necessary to build contacts in the sport industry and/or gain employment in sport organisations

WHAT WILL I LEARN?

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

The Sport Management course covers a range of subject areas such as:
-Sport organisation and governance
-Sport legal environment and broadcasting
-Sport finance
-Managing people in sport organisations
-Sport marketing and sponsorship
-Facilities and events operations management

You are also given the opportunity to follow optional topics such as:
-Strategic management
-Entrepreneurship and small business
-Developing skills for business leadership
-Market research

HOW WILL THIS COURSE BE TAUGHT?

The Business School provides a specialist management course designed to suit the needs of the sports industry sector.

The MSc course provides the flexibility to allow you to focus within the sports industry on particular sector(s) or skills which support your professional aspirations. It offers opportunities for work-based research and the opportunity to undertake a company internship to gain invaluable work experience in the industry.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc in Sport Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Sport and Tourism to study sport management at a higher level. However, graduates of any discipline (e.g. sport science but also general management, sociology, engineering etc.) who wish to work in the sport industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing sports organisations.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry. Read more

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.

On this course you gain

  • employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
  • a well-developed international/global perspective on the sports industry
  • the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if

  • you have a sport or business and management related degree
  • you have management experience and an interest in sport or leisure

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

Course structure

Full-time – one year – two days a week with four taught modules each semester followed by a project

Part-time – typically two years – tailored to your needs where possible and normally one day a week

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.

Core modules:

  • Researching sport management (15 credits)
  • International sports marketing and the media (15 credits)
  • Global economics of sport (15 credits)
  • International sports strategy (15 credits)
  • Managing people in sport organisations (15 credits)
  • Sport business consultancy (15 credits)
  • International sport event management (15 credits)
  • Financial skills for business decisions (15 credits)

Optional modules

Choose one from:

  • Research project (60 credits)
  • Work based learning project (60 credits)

Course support

Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.

During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation. 

Assessment

  • coursework assignments
  • essays
  • management projects
  • problem solving exercises
  • group work
  • project
  • phase tests

Employability

Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.

If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.



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About the program. The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

  • Professional sport teams, leagues and affiliated organisations
  • Community service organisations
  • Government sport and recreation services
  • Local, state and national sport governing bodies
  • Major event corporations
  • Sport venue management
  • High performance sport development and player management
  • Sport advertising, media relations, sponsorship and marketing
  • Apparel and merchandising companies
  • ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Plus one subject from the following:

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing. Read more
The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing.

The Sport Marketing MA degree aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.

WHY CHOOSE THIS COURSE?

-A specialist management programme designed to suit the needs of the sports industry sector
-A flexible course which allows you to develop in-depth expertise of marketing and sponsorship to support your professional aspirations
-The opportunity for work-based research or to undertake a company internship to gain invaluable work experience in the industry

WHAT WILL I LEARN?

The course covers a range of subject areas such as:
-Sport organisation and governance
-Sport marketing
-Sport branding
-Sponsorship, endorsement and naming rights
-Consumer behaviour in sport
-Advertising and PR
-Market research

Students are also given the opportunity to follow optional modules such as:
-International marketing
-E-marketing
-Strategic management
-Entrepreneurship and small business

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Sport Marketing MA degree will provide graduates with a wide range of employment opportunities, such as:
-Marketing positions in sport clubs and governing bodies
-Sport marketing agencies
-Sport consultancies
-Companies with a strong link with the sport sector (sport retailers, sponsors etc)
-Sporting venues and events organisers

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  •  
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  •  
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence

 

TERM 2 - ACHIEVING DIGITAL MATURITY

1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)

 

TERM 3 - BECOMING A SOCIAL BUSINESS

1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends

 

- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports

TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS

1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery

 

- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.



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The Master of Business Administration (MBA) is an internationally recognised business qualification. Read more
The Master of Business Administration (MBA) is an internationally recognised business qualification. The MBA is seen by many world-class business organisations as an essential passport that graduate students must acquire in order to enhance their managerial prospects/careers in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change and its global nature.

Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisation and who possess the skills needed to implement change, to turn threats into opportunities and to sustain and improve their organisation’s competitive advantage.

WHY CHOOSE THIS COURSE?

Choosing to study an MBA at Coventry Business School will enable you to enhance your career prospects and as number one modern university and ranked 33rd overall in the Guardian League table we offer a very competitive package with our MBA’s structured to reflect the modern business environment and all modules are delivered by staff with specific research and industrial expertise. Furthermore the Business and Management Studies subject area is ranked 12th in the Guardian League tables.

Our Prestigious Leadership Lectures offer our students the chance to gain a real insight into the world of business with intimate talks from industry icons such as Julie White the Business Woman of the Year, Dean Walton Co-Founder and Director of Mask-arade who appeared on Dragons Den and Peter Robson who is the retired MD of Sun Hydraulics.

With an emphasis on enhanced student experience our course offers increased professor lectures and Field trips. Previous students have visited places and facilities such as Oman, India, Manchester United FC, BMW Mini and JLR offering them the opportunity to learn about business practises across the globe. Students will also be supported by the Professional Mentor scheme, which includes team managers from industry, entrepreneurs and Faculty Professors. As well as this our MBAs have a dedicated director and students' forums and we offer all MBA students the opportunity to be involved in the GLP Programme.

You will also have the option of enrolling on the internship programme (subject to availability and acceptance). The internship can provide increased opportunities to undertake a workplace experience that can both enhance your employability and also enable a better understanding of theory in practice.

The University’s ability to deliver high-quality courses in a competitive market is evident in the 2013 Guardian League where we were ranked 33rd overall and 12th for our business school. We offer our students the opportunities and support needed to strive for a better future.

WHAT WILL I LEARN?

Coventry Business School offers a variety of MBA degrees reflecting the research and teaching strengths of the Business School staff and based on the requirements of contemporary businesses. They range from the more general to the more industry or business specific with each carefully designed to cater for the career aspirations and backgrounds of the graduate student.

International Sport Management MBA - demonstrate an understanding of the organisation of sport, its variety across nations and sports, and evolution over time. Critically analyse governance issues and their implications for the management of sport. Assess the key stages in sponsorship management and to critically evaluate the use of sport sponsorship by sponsors and rights owners.

HOW WILL THIS COURSE BE TAUGHT?

Semester 1 Modules
-Principles of Marketing
-Financial Analysis and Decision-Making
-Human Resource Management
-Strategic Analysis

Semester 2 Modules (Pathway modules are also taken in semester)
-Corporate and Ethical Social Responsibility
-International Leadership
-Managing Change across Cultures

Semester 3
-Dissertation
OR
-Company Internship

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MBA is a means of enhancing your career prospects as well as opening doors for future middle and senior managers. A Coventry University Business school MBA will enable you to meet your career aspirations successfully and quickly.

WORK PLACEMENTS

As part of our MBA programmes students have the option of enrolling on the internship placement.

This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successfully complete all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity. Read more

This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.

Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.

The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.

You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.

The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.

Programme structure

Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.

Courses:

  • Sport and the Media
  • Sport Marketing and Communications
  • Sport Policy
  • Sport Resource Management
  • Sport, Society and International Development

You will also be required to take research methods courses and to complete a dissertation

Learning outcomes

The programme aims to:

  • provide students with a critical appreciation of key factors influencing sport participation levels in different countries, and the role of sport policy and management in improving these
  • provide students with a critical understanding of the role of sport in alleviating social and economic problems at the local, national and international level
  • foster a theoretically informed appreciation of the role and impact of local, national and transnational government on sport policy
  • encourage students to consider the contribution of management theory to efficient and effective sport management practice
  • provide students with a theoretical understanding of the role of the mass media in framing contemporary sport policy and sport management
  • provide students with the skills and knowledge necessary to identify then meet their career goals

Career opportunities

The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.

The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.

The masters degree can also lead to PhD study.



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The Business of Motorsport MA is a programme that is specifically designed to meet the growing needs of the business side of motorsport. Read more

Reasons to study Business of Motorsport at De Montfort University:

The Business of Motorsport MA is a programme that is specifically designed to meet the growing needs of the business side of motorsport. You will have the opportunity to explore the evolving and multi-faceted area of motorsport management through core and bespoke motorsport modules.

From governance, structure and the principles of sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturers, teams, sponsors and the role played by the media, this course is aimed at enhancing the career prospects of those with an aspiration of working within this exciting and challenging global industry.

You will develop knowledge of motorsport management and business in local, national and international settings. You will have access to a number of industry providers throughout your study. Career prospects for graduates of the Business of Motorsport MA degree programme include sports industry jobs specific to motorsport including governance, sponsorship, brand management, finance and event management.

- Valuable industry links in the UK and overseas, including established DMU relationships with various motorsport organisations including governing bodies and industry leaders in the world of motorsport
- Academics with a motorsport background
- Option to pursue an Executive Company Project with specific reference to the motorsport industry through established links
- Personal leadership mentoring and career coaching
- Access to business research that is cited as world leading and internationally excellent by the independent and peer assessed Research Excellence Framework (REF 2014)
- Unique learning environment headquartered in the Great Hall of Leicester Castle
- Regular presentations by leading business figures
- Networking and peer support as a result of being part of a small, exceptionally talented tutor group
- Modules that have been developed in partnership with business, with the objective of providing students with key skills needed to lead and succeed in today’s global business environment
- Access to the postgraduate wing of the £35million Hugh Aston Building which has its own café and store
- Access to a high tech 24/7 high-tech library with a choice of learning environments. This in addition to new amenities such as the QEII Diamond Jubilee Leisure Centre
- Mentoring and one-to-one academic support from leading academics, at the forefront of their fields
- Excellent contact hours of 35 or more hours per module
- Emphasis on the development of business-relevant cultural awareness

If you are unable to commit to completing the full MA programme or would like to study for CPD purposes we also offer individual modules at £1,500 per 15-credit module. Please contact us for further information.

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.

Teaching and Assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through a variety of methods including presentations, essays and case studies.

Your precise timetable will depend on the mode of study you choose to take, however you will normally attend a contact week at the beginning of each semester together with another in week 7 of the academic calendar with timetabled taught sessions (lectures and tutorials) and guest speakers. We expect you to undertake at least 114 further hours of independent study to complete project work and research for each module.

Course Modules

- History, Structure and Governance of Motorsport aims to provide a solid theoretical background on key themes within the context of the history and development of motorsport. This module will also provide a thorough understanding of the roles, responsibilities and operating framework of the key regulatory and commercial organisations within the motorsport industry

- Site Visits, Foreign Trip and Motorsport Business Reflection affords students the perfect opportunity to interact with the motorsport world through visiting various motorsport sites such as Donnington, the MSA and Prodrive. Industry leaders will offer an insight into their roles and the organisation’s objectives within motorsport

- Ethics in Sports Management and Governance concentrates on ethical issues in the modern sports industry and explores crises in the sector. You will develop an agenda for reform and examine legal and organisational frameworks relating to problem areas in sport. This module also covers existing regulations, management and governance in relation to other business and cultural areas

- Sports Heritage and Legacy Management will consider the development of heritage and legacy in sport by examining the legal, academic, cultural, commercial and political frameworks relevant, both nationally and internationally. The module will include visits to key sport venues and museums, as well as travel to Rome for historical context

- Sponsorship Models in Elite Motorsport and the Role of the Media offers the opportunity to look at a wide range of commercial principles as applied through third party support and sponsorship of motorsport activity. Commercial case studies and lectures from industry experts will form a central part of this module

- Commerce within Motorsport provides the opportunity to analyse a wide range of commercial principles applied within the motorsport industry. From budgeting and financial management of competing in motorsport as a driver or team, the costs of managing motorsport venues, sponsorship and brand activity through to the need for fan engagement

- Motorsport Brands, their Extension and Future Trends explores a range of topics related to the current and future commercial rationale for brands becoming associated with motorsport. You will critically assess what brands look for in their association with motorsport and identity how this is likely to evolve in the future

- Work Professionalism Skills focuses on commercial employability skills, enabling students to undertake the Executive Company Project and post-study job applications and interviews with a professional and prepared approach.

- Executive Company Project gives you the opportunity to create an individual and sustained piece of work to address a specific area in the field of business management and sport. This will involve a dissertation supported by appropriate background research and the application of theoretical knowledge

#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal (https://www.dmuglobal.com/), we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Graduate Careers

A Business of Motorsport MA will open up a wide range of career opportunities as you develop a broad base of skills that are in great demand with global employers.

You may choose to pursue careers in sports management, motorsport management, sponsorship and brand management, motorsport event management or a variety of roles within the wider sports industries.

You will benefit from access to DMU’s established Careers and Employability Team, who offer employability sessions and workshops, with personalised support via a careers coach to advise you on your options and to help develop your plans.

Fees and funding:

£16,000 full-time.

Find out more about course fees and available funding: http://www.dmu.ac.uk/study/postgraduate-study/postgraduate-funding-2016-17/postgraduate-funding-2016-17.aspx

Find out more about additional costs and optional extras associated with this course: http://www.dmu.ac.uk/study/business-and-law/course-information/additional-costs-and-optional-extras-related-to-postgraduate-business-courses.aspx

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Sport has become complex with an increasing number of sporting disputes requiring legal expertise. The programme is designed to help you understand, analyse, critically evaluate and unlock complex sporting disputes. Read more

Sport has become complex with an increasing number of sporting disputes requiring legal expertise. The programme is designed to help you understand, analyse, critically evaluate and unlock complex sporting disputes.

It is aimed at law graduates, law practitioners, sports administrators and sports agents. You learn the important elements of assistance, advice and representation in sporting relationships and you gain an expertise in unlocking and resolving sporting disputes, as well as understanding the regulation of sporting activities and relationships.

The programme offers 3 unique pathways of • anti-doping law • football law • international sports marketing and sponsorship. You gain an insight into the practice and procedure of sports law with an emphasis on the practical elements of unlocking complex sporting disputes.

Experts guide you through the practice and procedure of the highest and most important sports law forums, such as the Court of Arbitration for Sport (CAS), FIFA’s Dispute Resolution Chamber (DRC), UK Anti-Doping and many others.

Emphasis is given to case studies, with a continuous analysis of the practical aspects of sports law. You analyse important current cases with your tutors and you are offered the opportunity to work with them in real-life sporting scenarios. Examples include anti-doping litigation, football contracts with emphasis on employment and European competition law aspects, injuries on and off the field, intellectual property rights, sponsorship contracts negotiation and alternative dispute resolution.

You explore placement opportunities and you maximise your career development opportunities, through Sheffield Hallam's unique external links with experts and sporting organisations throughout the world. Continuing professional development opportunities are also available for practitioners.

Course structure

Full-time distance learning (online) - 1 year

Part-time distance learning (online) - 2 years

Starts September (full-time and part-time) and January (part-time only)

Core modules

  • law, regulation, sport and society
  • commercial regulation and contractual obligations in sport
  • international sports marketing and sponsorship
  • dissertation (by research or business consultancy project

Elective pathways

  • anti-doping law
  • football law

Assessment

Assessed by coursework and/or viva. There is a choice of dissertation by research or a business consultancy project and CPD accreditation.

Employability

The programme offers unique employment and placement opportunities, particularly in the fields of anti-doping law and football law. You develop your transferrable and vocational skills and become more marketable in a very niche and competitive discipline of law. With a sports law expertise you may enter a competitive, demanding and exciting market.

You may practice at the highest level of sports law, advising private clients or sports federations, or you may decide to work for or even lead sporting organisations.

You may also enter the sports marketing and sponsorship field or you may decide to practice as a sports agent. The options are endless and the programme offers you the skills to become successful in this field.



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The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management. Read more

GENERAL OVERVIEW

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

COURSE CONTENT

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

• Football stadium and facilities management

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Marketing & Management Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management. Read more

GENERAL OVERVIEW

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

COURSE CONTENT

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

• Football stadium and facilities management

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

1. Go to http://www.sbibarcelona.com
2. Click on the Football Marketing & Management Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited spaces available!

Email us at [email protected] for a copy of the program prospectus.

SOCIAL MEDIA OUTLETS

Get social with us via Twitter, Facebook and Linkedin for the latest news and information about our programs.

Twitter: @SBI_Barcelona

Facebook: https://www.facebook.com/SportsBusinessInstituteBarcelona

Linkedin: http://www.linkedin.com/in/sbibarcelona

Website: http://www.sbibarcelona.com

Email:

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Drawing on academic and industry expertise from around the world, this course is designed to meet the sports events management requirements of organisations that bid for, and deliver, sporting fixtures of all sizes - from the Olympic Games to the Leeds Half Marathon. Read more
Drawing on academic and industry expertise from around the world, this course is designed to meet the sports events management requirements of organisations that bid for, and deliver, sporting fixtures of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies, how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risks and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will enhance your expertise to strategically plan and manage sporting events to the satisfaction of local and international stakeholders.

For International Students who want to improve their English and academic skills we offer a combined masters course with the MSc Sports Events Management. If you have an IELTS score of 5.0 or 5.5 you can study for two semesters before starting your postgraduate degree. As you will be given one unconditional offer you will not normally need to renew your visa. Find out more about our International Masters (http://courses.leedsmet.ac.uk/main/course.htm?ban=INTMF).

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/sportsevents_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

By enhancing your knowledge and practical expertise in sports events management, you will be equipped with the skills to plan and manage large, complex landmark events, together with understanding the regular operational activity of sports events venues. You can also pursue a higher degree through research, enabling you to use your specialist subject expertise to seek a senior position with a public or private sector employer planning and hosting regular events.

- Sport Events Manager
- Project Manager
- Venue Manager
- Sport and Events Ticketing Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.

UKCEM is recognised as a Centre of Excellence for Events Management by the National Skills Academy (http://www.sportactivensa.co.uk/) for Sport and Active Leisure (http://www.sportactivensa.co.uk/). Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

Nicola McCullough

Senior Lecturer

"The MSc in Sports Events Management was the first dedicated postgraduate course in the world to merge both practitioner knowledge and academic expertise in this specialist field of study. I am passionate in delivering an unrivalled student experience on the course so that future sports event managers are exemplary ambassadors of our University."

Nicola has several years' experience within the global events industry and continues to work in the Middle East and North Africa region to deliver CPD to future event managers of mega sports events in such emerging markets. She brings a wealth of expertise to her teaching and has been imparting such knowledge for nearly 10 years at the University. She published a book in 2014 on the sports events industry with colleagues from UKCEM entitled, 'Sports Events, Society and Culture'.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited. * Subject to approval. Read more
The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

Programme Overview

* Subject to approval. This programme is new for 2017 entry.

The MSc Sports Business offers students a Masters level understanding of the global business of sport; its organisations, stakeholders and the disciplines which make it operate successfully, with a business focus on the challenges and opportunities within the global sports business. The programme provides students with the opportunity to study an MSc Sports Business in a Russell Group University which has an excellent reputation and network within football, horse racing, cricket, rugby and other sports based on its provision of high quality education in the business of sport over the past 15 years.

Modules cover the global context of sports business, sports marketing and sponsorship, sports operations and events, and leadership in sport. In the capstone 'Sports Business Practice' module students will have opportunities to visit Premier League Football Clubs as well as high profile sports businesses from cricket, rugby and other sports. Students will have access to excellent sports business speakers to enhance their understanding of the practical aspects of working in the global sports business market.

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