The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.
Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.
Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.
These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.
On this course you gain
It is suitable for you if
The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.
Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.
You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.
Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.
Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.
Full-time – one year – two days a week with four taught modules each semester followed by a project
Part-time – typically two years – tailored to your needs where possible and normally one day a week
The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.
Choose one from:
Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.
During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation.
Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.
If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.
The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.
This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.
You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.
The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.
The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.
Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.
You may find employment in the government, community, private and not-for-profit sectors including:
This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.
Plus one subject from the following:
* Subject names and structure may change
The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.
The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.
Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.
Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.
The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.
You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.
The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.
Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.
You will also be required to take research methods courses and to complete a dissertation
The programme aims to:
The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.
The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.
The masters degree can also lead to PhD study.
Sport has become complex with an increasing number of sporting disputes requiring legal expertise. The programme is designed to help you understand, analyse, critically evaluate and unlock complex sporting disputes.
It is aimed at law graduates, law practitioners, sports administrators and sports agents. You learn the important elements of assistance, advice and representation in sporting relationships and you gain an expertise in unlocking and resolving sporting disputes, as well as understanding the regulation of sporting activities and relationships.
The programme offers 3 unique pathways of • anti-doping law • football law • international sports marketing and sponsorship. You gain an insight into the practice and procedure of sports law with an emphasis on the practical elements of unlocking complex sporting disputes.
Experts guide you through the practice and procedure of the highest and most important sports law forums, such as the Court of Arbitration for Sport (CAS), FIFA’s Dispute Resolution Chamber (DRC), UK Anti-Doping and many others.
Emphasis is given to case studies, with a continuous analysis of the practical aspects of sports law. You analyse important current cases with your tutors and you are offered the opportunity to work with them in real-life sporting scenarios. Examples include anti-doping litigation, football contracts with emphasis on employment and European competition law aspects, injuries on and off the field, intellectual property rights, sponsorship contracts negotiation and alternative dispute resolution.
You explore placement opportunities and you maximise your career development opportunities, through Sheffield Hallam's unique external links with experts and sporting organisations throughout the world. Continuing professional development opportunities are also available for practitioners.
Full-time distance learning (online) - 1 year
Part-time distance learning (online) - 2 years
Starts September (full-time and part-time) and January (part-time only)
Assessed by coursework and/or viva. There is a choice of dissertation by research or a business consultancy project and CPD accreditation.
The programme offers unique employment and placement opportunities, particularly in the fields of anti-doping law and football law. You develop your transferrable and vocational skills and become more marketable in a very niche and competitive discipline of law. With a sports law expertise you may enter a competitive, demanding and exciting market.
You may practice at the highest level of sports law, advising private clients or sports federations, or you may decide to work for or even lead sporting organisations.
You may also enter the sports marketing and sponsorship field or you may decide to practice as a sports agent. The options are endless and the programme offers you the skills to become successful in this field.