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This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity. Read more

This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.

Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.

The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.

You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.

The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.

Programme structure

Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.

Courses:

  • Sport and the Media
  • Sport Marketing and Communications
  • Sport Policy
  • Sport Resource Management
  • Sport, Society and International Development

You will also be required to take research methods courses and to complete a dissertation

Learning outcomes

The programme aims to:

  • provide students with a critical appreciation of key factors influencing sport participation levels in different countries, and the role of sport policy and management in improving these
  • provide students with a critical understanding of the role of sport in alleviating social and economic problems at the local, national and international level
  • foster a theoretically informed appreciation of the role and impact of local, national and transnational government on sport policy
  • encourage students to consider the contribution of management theory to efficient and effective sport management practice
  • provide students with a theoretical understanding of the role of the mass media in framing contemporary sport policy and sport management
  • provide students with the skills and knowledge necessary to identify then meet their career goals

Career opportunities

The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.

The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.

The masters degree can also lead to PhD study.



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This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity. Read more

Programme description

This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.

Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.

The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.

You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.

The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.

Programme structure

Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.

Courses:

Sport and the Media
Sport Marketing and Communications
Sport Policy
Sport Resource Management
Sport, Society and International Development
You will also be required to take research methods courses and to complete a dissertation

Learning outcomes

The programme aims to:

provide students with a critical appreciation of key factors influencing sport participation levels in different countries, and the role of sport policy and management in improving these
provide students with a critical understanding of the role of sport in alleviating social and economic problems at the local, national and international level
foster a theoretically informed appreciation of the role and impact of local, national and transnational government on sport policy
encourage students to consider the contribution of management theory to efficient and effective sport management practice
provide students with a theoretical understanding of the role of the mass media in framing contemporary sport policy and sport management
provide students with the skills and knowledge necessary to identify then meet their career goals

Career opportunities

The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.

The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.

The masters degree can also lead to PhD study.

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This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. Read more
This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied sciences.

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Course delivery:

The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.

All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.

The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course.

Syllabus

A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules:

Strategic Sport Business Management
Marketing and Sponsorship for Sports and Events
Sports in the Global Marketplace
Professional Enquiry
Final project

Two from:

The Law and Regulation of Sport
Contemporary Issues in Global Sport
Globalisation, Society and Culture
Sport for International Development and Peace
Innovation, Entrepreneurship and Small Business Development
Sport Tourism
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
Digital Marketing Strategies
Risk and Crisis Management
Ethnography
Tourism and International Cooperation
Human Resource Strategy in Multi-Unit Service Organisations

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

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This programme is designed for individuals who wish to improve their impact and effectiveness in leading and managing individuals, teams, and organisations within the sport business industry. Read more

INSTITUTE FOR SPORT BUSINESS

This programme is designed for individuals who wish to improve their impact and effectiveness in leading and managing individuals, teams, and organisations within the sport business industry. Students will immerse themselves in the business of sport, enhancing their leadership capacity and business acumen in relation to the complex and rapidly emerging global sport business environment.

The programme recognises that contemporary leadership and management are multifaceted and there is a need to draw upon numerous perspectives to have an impact in the current international sport business environment. This course is designed to introduce and bring together theories, styles and philosophies of leadership, provide an extensive understanding of business practices, and their practical application in the context of sport.

Developmental themes embedded within the programme relate to team work, sustainability, critical reflection, management development and leadership construction. This programme provides the foundation for individuals to develop their own leadership philosophy, extend their knowledge of the sport business industry, and critically reflect upon how they can be influential and effective leaders and managers in global sport. The course also provides opportunities to undertake applied research and develop leadership and management skills by helping solve real problems confronting sport businesses in the current landscape.

See the website http://www.lborolondon.ac.uk/study/institutes-programmes/sport-leadership/

Programme Aims

a) Analyse and evaluate leadership and business challenges and responses facing sport business professionals

b) Develop students as leaders in sport through practical application and team work, analysing and evaluating problems and responding to sport leadership and business challenges in real time

c) Develop a critical understanding of the social, environmental and economic issues that are essential to leadership and management in the sport industry

d) Develop students’ critical thinking to assess the development, evaluation and implementation of innovation as a process and its application to sport leadership and business

e) Develop leaders in sport who have the leadership and business skills that have specific application to the challenges confronting sport organisations at the global, national and local level

Programme Structure

To complete the MSc Sport Leadership, students must complete 8 x 15 credit modules. Students must choose 1 of the 3 optional modules in semester 2. All students must complete a Dissertation worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University in London Institutes in the first semester.

ASSESSMENT

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

CAREER PROSPECTS

This programme prepares students for careers in middle and senior leadership positions in government, commercial, not-for-profit and international sporting organisations. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

COMPULSORY MODULES

- Collaborative Project
- Leadership Models and Practices: Applications to a Sport Context
- Sport Leadership Retreat
- Sustainability and Leadership for Sport Organisations
- Critically Reflective Leadership and Sport Management Practice
- Dissertation
- Analysing and Constructing Leadership for a Sport Context

OPTIONAL MODULES

Choose one module only
- Digital Technologies and Sport: Evolution and Application
- Intellectual Property
- Strategy and Planning
- Sports Management Theory and Practice

SECOND SUBJECT MODULES

Choose one module only
- Design Thinking
- Introduction to Mobile Internet and Media Clouds
- Principles of Entrepreneurship and Innovation
- New Media and Analytics for Sport Business
- The Key Topics in Media and Creative Industries
- Business Model Development
- Introduction to Diplomacy

Find more information on modules here http://www.lborolondon.ac.uk/study/institutes-programmes/sport-leadership/

Scholarships

We are investing over half a million pounds (£0.5m) in our scholarship and bursary scheme to support your studies at Loughborough University London in 2017. This package of support celebrates and rewards excellence, innovation and community. Our ambition is to inspire students of the highest calibre and from all backgrounds and nationalities to study with us and benefit from the wider Loughborough University experience and network. Our range of scholarships, bursaries and support packages are available to UK, EU and international students.View the sections below to discover which scholarship options are right for you.

What's on offer for 2017?
Inspiring Success Programme
-For unemployed and underemployed* graduates living in the East London Growth Boroughs of Hackney, Newham, Tower Hamlets or Waltham Forest
-Award value: 100% off your tuition fees
-We are joining forces with The London Legacy Development Company to offer a two day programme of specialist support for graduates, including workshops, skills seminars and networking opportunities to increase students' employability and support those looking to enter into postgraduate education.
-Eligibility: At the end of the programme, eight students will be selected for a 100% scholarship to study a masters course of their choice at our London campus in September 2017.

Dean's Award for Enterprise
-For students looking for the skills and support to launch a new business
-Award value: 90% off fees to launch your business idea
-Eligibility: The award will be given at the discretion of the Dean and the Senior Leadership Team, based on a one-page submission of your business idea.

East London Community Scholarship
-For any students who obtained their GCSE’s or A-levels (or equivalent qualifications) from The Growth Boroughs – Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest
-Award value: 50% off your tuition fees
-Eligibility: Competitive scholarship based on one-page submission showing your contribution to our community.

Alumni Bursary
-For all Loughborough University alumni
-Award value: 20% off your tuition fees
-Eligibility: International and UK/EU alumni holding a current offer for LoughboroughExcellence Scholarship
-For international and UK/EU high achieving students
-Eligibility: Any student holding a high 2:1 or first class undergraduate degree or equivalent from a recognised high quality institution will be considered.

Find information on Scholarships here http://www.lborolondon.ac.uk/study/scholarships-and-bursaries/

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You will develop a critical understanding of how technology is impacting on sport in particular the growing sport digital and media sectors. Read more

INSTITUTE FOR DIGITAL TECHNOLOGIES

You will develop a critical understanding of how technology is impacting on sport in particular the growing sport digital and media sectors. Sport is embracing digital technologies to improve performance and business practice. The sports media provide valuable content and audiences for broadcasters, companies and sponsors. Thus understanding the importance of how technology, particularly new digital and media technologies is shaping the business of sport is essential for future sport business professionals and entrepreneurs. New technological applications in the business of sport requires graduates with new knowledge and skills to navigate the new sporting environment.

See the website: http://www.lborolondon.ac.uk/study/institutes-programmes/sports-digital-and-media-technologies/

Programme Aims

a) Use action based learning to develop insight into the potential of new media technologies and their influence on innovation in the sports digital and media industries

b) Develop the critical analysis skills required to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sports digital and media industry

c) Develop a critical understanding of the dynamics of the sport digital and media sector

d) Develop a critical understanding of the mobile internet and cloud technology with a special emphasis on media cloud applications shifting to mobile Internet platform and its associated challenges for sport

Programme Structure

To complete the MSc Sports Digital and Media Technologies, students must complete 8 x 15 credit modules. Students must choose and complete any 1 optional from the 2 optional modules in the first semester and any 1 from the 2 optional modules in the second semester. All students must complete a Dissertation worth 60 credits.

ASSESSMENT

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

CAREER PROSPECTS

This programme will provide you with knowledge of the technologies driving sport digital and media development, and other related activities. You will have the opportunity ti develop networking skills and will work in collaboration with others in order to compete in today's global sport business environment. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

COMPULSORY MODULES

- Collaborative Project
- Advanced 3D User Environments
- Introduction to Mobile Internet and Media Clouds
- Media Audiences, Users and Markets
- Dissertation
- Digital Technologies and Sport: Evolution and Application
- New Media and Analytics for Sport Business

OPTIONAL MODULES

Choose two modules only:
- Sports Markets and Industries
- Sports Management Theory and Practice
- Sustainability and Leadership for Sport Organisations
- Analysing the Construction of Leadership for a Sport Context

See here for information on modules: http://www.lborolondon.ac.uk/study/institutes-programmes/sports-digital-and-media-technologies/

Scholarships

We are investing over half a million pounds (£0.5m) in our scholarship and bursary scheme to support your studies at Loughborough University London in 2017. This package of support celebrates and rewards excellence, innovation and community. Our ambition is to inspire students of the highest calibre and from all backgrounds and nationalities to study with us and benefit from the wider Loughborough University experience and network. Our range of scholarships, bursaries and support packages are available to UK, EU and international students.View the sections below to discover which scholarship options are right for you.

What's on offer for 2017?
Inspiring Success Programme
-For unemployed and underemployed* graduates living in the East London Growth Boroughs of Hackney, Newham, Tower Hamlets or Waltham Forest
-Award value: 100% off your tuition fees
-We are joining forces with The London Legacy Development Company to offer a two day programme of specialist support for graduates, including workshops, skills seminars and networking opportunities to increase students' employability and support those looking to enter into postgraduate education.
-Eligibility: At the end of the programme, eight students will be selected for a 100% scholarship to study a masters course of their choice at our London campus in September 2017.

Dean's Award for Enterprise
-For students looking for the skills and support to launch a new business
-Award value: 90% off fees to launch your business idea
-Eligibility: The award will be given at the discretion of the Dean and the Senior Leadership Team, based on a one-page submission of your business idea.

East London Community Scholarship
-For any students who obtained their GCSE’s or A-levels (or equivalent qualifications) from The Growth Boroughs – Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest
-Award value: 50% off your tuition fees
-Eligibility: Competitive scholarship based on one-page submission showing your contribution to our community.

Alumni Bursary
-For all Loughborough University alumni
-Award value: 20% off your tuition fees
-Eligibility: International and UK/EU alumni holding a current offer for LoughboroughExcellence Scholarship
-For international and UK/EU high achieving students
-Eligibility: Any student holding a high 2:1 or first class undergraduate degree or equivalent from a recognised high quality institution will be considered.

Find information on Scholarships here http://www.lborolondon.ac.uk/study/scholarships-and-bursaries/

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You will have the opportunity to gain contextual understanding of this highly popular field in a city globally renowned for its Media Creative Industries. Read more

INSTITUTE FOR MEDIA AND CREATIVE INDUSTRIES

You will have the opportunity to gain contextual understanding of this highly popular field in a city globally renowned for its Media Creative Industries. In addition, you will have access to wide-ranging industry networks and events gaining first-hand knowledge and exposure to potential employment sectors.
London is at the centre of a revolution in media content creation, cultural innovation and new business models for media and creative industries. This programme is rooted in the dynamic development of London as a global media city and focuses on the transformation and growth of these industries in an international context.

Media and cultural industries are important sources of employment and economic growth globally. This programme charts the increasing prominence and understands the changes in these industries and how they are governed over time and in different countries.

Media content and cultural products are also important carriers of meaning about the world which we use to construct our social identities and allegiances. This programme examines the way in which individuals and organisations consume and use media and culture in everyday life to fashion identities and relationships.

Based in the former Olympic International Broadcast Centre, our neighbours include BT Sport broadcasting company, owners of Europe's largest Sport TV studios. Along with providing a strong theoretical foundation, these connections mean that the programme can also offer unique opportunities for students to gain industry exposure and insights into the practical aspects of the media industry.

See the website http://www.lborolondon.ac.uk/study/institutes-programmes/media-and-creative-industries/

Programme Aims

a) To enable students to gain a systematic and critical awareness of current issues and debates in the analysis of media and creative industries

b) To foster your ability to critically analyse current research and advanced scholarship about economic, social, cultural, political and historical dimensions of the creative industries in a global context

c) To develop students’ skills and competencies in a comprehensive range of research methods and techniques relevant to the investigation of media and creative industries

d) To enable students to interpret, evaluate and apply advanced knowledge of media and creative industries in an innovative way

e) To prepare students for employment in diverse professional environments through a combination of independent work and industry exposure

Programme Structure

To complete the MA Media and Creative Industries, students must complete 8 x 15 credit modules. Students must choose and complete 2 of the 4 optional modules to complete the MA Media and Creative Industries. All students must complete an Individual Project, Dissertation, Business Plan or Placement worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University in London Institutes in the first semester

ASSESSMENT

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

CAREER PROSPECTS

This programme equips you with the knowledge and skills for a great career in media. You will be well qualified to work in a variety of communication roles within public, private or third-sector companies, ranging from sport, gaming, and technology to press, policy and community-led initiatives. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

COMPULSORY MODULES

- Collaborative Project
- Media and Creative Industries: Context and Practices
- Media and Creative Industries: Critical Perspectives
- Creative Industries in Global Perspective
- Dissertation
- Researching Media Industries

OPTIONAL MODULES

Choose two modules only
- Tourism and Heritage Industries
- Media Audiences, Users and Markets
- Cultural Industries and Creative Labour/Cultural Work
- Creative Industries in a Global Perspective
- The History of Media Technology
- Global Cities
- Media and Communication
- Media and Social Movements
- Social Identities and Digital Media

SECOND SUBJECT MODULES

Choose one module only
- Design Thinking

Find more information on modules here http://www.lborolondon.ac.uk/study/institutes-programmes/media-and-creative-industries/

Scholarships

We are investing over half a million pounds (£0.5m) in our scholarship and bursary scheme to support your studies at Loughborough University London in 2017. This package of support celebrates and rewards excellence, innovation and community. Our ambition is to inspire students of the highest calibre and from all backgrounds and nationalities to study with us and benefit from the wider Loughborough University experience and network. Our range of scholarships, bursaries and support packages are available to UK, EU and international students.View the sections below to discover which scholarship options are right for you.

What's on offer for 2017?
Inspiring Success Programme
-For unemployed and underemployed* graduates living in the East London Growth Boroughs of Hackney, Newham, Tower Hamlets or Waltham Forest
-Award value: 100% off your tuition fees
-We are joining forces with The London Legacy Development Company to offer a two day programme of specialist support for graduates, including workshops, skills seminars and networking opportunities to increase students' employability and support those looking to enter into postgraduate education.
-Eligibility: At the end of the programme, eight students will be selected for a 100% scholarship to study a masters course of their choice at our London campus in September 2017.

Dean's Award for Enterprise
-For students looking for the skills and support to launch a new business
-Award value: 90% off fees to launch your business idea
-Eligibility: The award will be given at the discretion of the Dean and the Senior Leadership Team, based on a one-page submission of your business idea.

East London Community Scholarship
-For any students who obtained their GCSE’s or A-levels (or equivalent qualifications) from The Growth Boroughs – Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest
-Award value: 50% off your tuition fees
-Eligibility: Competitive scholarship based on one-page submission showing your contribution to our community.

Alumni Bursary
-For all Loughborough University alumni
-Award value: 20% off your tuition fees
-Eligibility: International and UK/EU alumni holding a current offer for LoughboroughExcellence Scholarship
-For international and UK/EU high achieving students
-Eligibility: Any student holding a high 2:1 or first class undergraduate degree or equivalent from a recognised high quality institution will be considered.

Find information on Scholarships here http://www.lborolondon.ac.uk/study/scholarships-and-bursaries/

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Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards. Read more

Introduction

Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards.
1st in Scotland for research in Communication, Cultural and Media Studies (most recent Research Assessment Exercise)
1st in Scotland for Communications and Media (The Independent Complete University Guide, 2011, and The Guardian University Guide, 2011)
The Master’s degree in Media Research, which can also provide the first year of the doctoral course, is designed to give you the necessary skills to carry out advanced interdisciplinary research in the broad field of media studies.

Key information

- Degree type: MRes, Postgraduate Diploma
- Study methods: Full-time
- Start date: September
- Course Director: Professor Richard Haynes

Course objectives

A suite of MRes courses has been developed concurrently by six subject areas: Applied Social Science, Education, Communications, Media and Culture, Management, Nursing, Midwifery and Health and Sports Studies. These courses have a shared core of four modules in generic research skills, plus specialist disciplinary modules and a range of options.
They combine high quality with flexibility and choice for students. Employability is another important focus, with the opportunity for a research placement offered to all MRes students.
This course is designed to provide a basic but extensive training in media research methods. The training provided is multidisciplinary, covering social sciences and humanities approaches. Ideal candidates are those looking for employment in the media for which research training is seen as valuable, as well as those intending to pursue academic careers in the field.

The course:
- Provides a structured analysis of established practices in film and media studies research
- Offers a critical overview of the intellectual frameworks that inform media research to enable you to develop your own approach to researching media institutions, texts and audiences
- Encourages you to explore your personal research interests and support the development of original enquiry through student-centred teaching and assessment

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The course involves lectures, seminars, tutorials, a research project and case study work. Assessment is by means of coursework as specified for each module and includes essays, a literature review, a research report, a seminar presentation and a media text. A dissertation proposal must be submitted by the beginning of the Spring Semester when supervisors are allocated (you will be expected to stay within the areas of current staff interest and expertise). Each dissertation is approximately 12,000 words in length and may take the form of a written publishable academic article or a project report, depending on its focus.

- Research interests
Research interests in Communications, Media and Culture currently include: film theory and analysis; television studies; creative industries and cultural policy; media economics and regulation; digital media and activism; journalism; political communication; sport and the media; public relations; national identity and globalisation; representations of gender and ethnicity; celebrity culture; new media and intellectual property and other aspects of media and popular culture.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Employability

The MRes provides students with both theoretical and practical knowledge of social science research methods and an ability to apply these to the study of the media. The degree is primarily targeted at students needing research training prior to registration for a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods which are transferable to media research for industry, marketing and advertising research, production research and wider aspects of social research consultancy. Former graduates have successfully developed careers as academic researchers and a range of media industry related careers.

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

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This programme has a focus on innovation and enterprise which are core skills in the world of sport business. It allows you to recognise the link between theory and practice to improve your management skills. Read more

INSTITUTE FOR SPORT BUSINESS

This programme has a focus on innovation and enterprise which are core skills in the world of sport business. It allows you to recognise the link between theory and practice to improve your management skills.
Managing success in sport and sport business is part of our heritage at Loughborough. As a partner to Team GB we know what it takes to deliver results in a challenging environment.

Satisfying consumer, social and environmental expectations in the business of sport requires innovative thinking. Modern sport businesses therefore need innovative and effective management practices to meet these expectations.

This programme provides you with opportunities to undertake applied research to develop innovative solutions to solve real problems confronting sport businesses. Students will develop an understanding of management and marketing principles, how sport is governed, the development of strategy and the place of entrepreneurship and innovation in the changing sport business landscape. The programme complements the successful MSc Sport Management programme that for over 20 years has guided Loughborough postgraduate students in understanding the complexities of the global sport business sector and developing the contemporary management practices to provide them with a competitive advantage in the business of sport.

See the website http://www.lborolondon.ac.uk/study/institutes-programmes/sport-business-innovation/

Programme Aims

a) Use action based learning to develop insight into the knowledge and skills required for innovation in the sports industries

b) Develop the critical analysis skills required to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sports industry

c) To develop a critical understanding of the dynamics of the sport business sector

d) To provide students with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

Programme Structure

To complete the MSc Sport Business Innovation, students must complete 8 x 15 credit modules. Students must complete 1 optional module in the first semester. All students must complete a Dissertation worth 60 credits.

ASSESSMENT

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

CAREER PROSPECTS

The Master of Sport Business Innovation prepares you for numerous career paths. These may include careers in commercial sporting organisations, international governing bodies of sport, government, the not for profit sector, as well as the skills required to establish your own sport enterprise business. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

COMPULSORY MODULES

- Innovation Management
- Collaborative Project
- Strategy and Planning
- Sports Markets and Industries
- Managing Service Quality in the Sports Industries
- Sports Management Theory and Practice
- Dissertation

OPTIONAL MODULES

Choose and complete one optional module in the first semester:
- Understanding Business Failure
- Analysing the Construction of Leadership for a Sport Context
- Digital Technologies and Sport: Evolution and Application
- New Media and Analytics for Sport Business
- Entrepreneurship
- Funding
- Leadership Models and Practices: Applications to a Sport Context

Find more information on modules here http://www.lborolondon.ac.uk/study/institutes-programmes/sport-business-innovation/

Scholarships

We are investing over half a million pounds (£0.5m) in our scholarship and bursary scheme to support your studies at Loughborough University London in 2017. This package of support celebrates and rewards excellence, innovation and community. Our ambition is to inspire students of the highest calibre and from all backgrounds and nationalities to study with us and benefit from the wider Loughborough University experience and network. Our range of scholarships, bursaries and support packages are available to UK, EU and international students.View the sections below to discover which scholarship options are right for you.

What's on offer for 2017?
Inspiring Success Programme
-For unemployed and underemployed* graduates living in the East London Growth Boroughs of Hackney, Newham, Tower Hamlets or Waltham Forest
-Award value: 100% off your tuition fees
-We are joining forces with The London Legacy Development Company to offer a two day programme of specialist support for graduates, including workshops, skills seminars and networking opportunities to increase students' employability and support those looking to enter into postgraduate education.
-Eligibility: At the end of the programme, eight students will be selected for a 100% scholarship to study a masters course of their choice at our London campus in September 2017.

Dean's Award for Enterprise
-For students looking for the skills and support to launch a new business
-Award value: 90% off fees to launch your business idea
-Eligibility: The award will be given at the discretion of the Dean and the Senior Leadership Team, based on a one-page submission of your business idea.

East London Community Scholarship
-For any students who obtained their GCSE’s or A-levels (or equivalent qualifications) from The Growth Boroughs – Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest
-Award value: 50% off your tuition fees
-Eligibility: Competitive scholarship based on one-page submission showing your contribution to our community.

Alumni Bursary
-For all Loughborough University alumni
-Award value: 20% off your tuition fees
-Eligibility: International and UK/EU alumni holding a current offer for LoughboroughExcellence Scholarship
-For international and UK/EU high achieving students
-Eligibility: Any student holding a high 2:1 or first class undergraduate degree or equivalent from a recognised high quality institution will be considered.

Find information on Scholarships here http://www.lborolondon.ac.uk/study/scholarships-and-bursaries/

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The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry. Read more

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.

On this course you gain

  • employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
  • a well-developed international/global perspective on the sports industry
  • the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if

  • you have a sport or business and management related degree
  • you have management experience and an interest in sport or leisure

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

Course structure

Full-time – one year – two days a week with four taught modules each semester followed by a project

Part-time – typically two years – tailored to your needs where possible and normally one day a week

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.

Core modules:

  • Researching sport management (15 credits)
  • International sports marketing and the media (15 credits)
  • Global economics of sport (15 credits)
  • International sports strategy (15 credits)
  • Managing people in sport organisations (15 credits)
  • Sport business consultancy (15 credits)
  • International sport event management (15 credits)
  • Financial skills for business decisions (15 credits)

Optional modules

Choose one from:

  • Research project (60 credits)
  • Work based learning project (60 credits)

Course support

Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.

During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation. 

Assessment

  • coursework assignments
  • essays
  • management projects
  • problem solving exercises
  • group work
  • project
  • phase tests

Employability

Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.

If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.



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The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. Read more
The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. However, alongside this growth has also developed a more competitive labour market and higher expectations of organisations, managers and customers within the sport industry.

WHY CHOOSE THIS COURSE?

The strong specificities of the sport industry (e.g. high media coverage and social resonance, ambiguity of objectives and conflicting logics, multiplicity of stakeholders, uncertainty of outcome, necessary cooperation and co-production between competitors, fans loyalty, volunteerism etc.) require managers with specific skills and expertise, and an in-depth knowledge of sport organisations.

The MSc in Sport Management at the Coventry Business School therefore aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport sector. In this regard, the following objectives have been established:
-To introduce you to a range of concepts and theories that will enable them to critically analyse sports organisations contexts and functions both nationally and internationally
-To explore current trends and key concepts in sport management
-To enable you to further develop analytical and decision-making skills and to encourage reflective practice
-To enable you to recognise, plan and develop appropriate management skills necessary to build contacts in the sport industry and/or gain employment in sport organisations

WHAT WILL I LEARN?

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

The Sport Management course covers a range of subject areas such as:
-Sport organisation and governance
-Sport legal environment and broadcasting
-Sport finance
-Managing people in sport organisations
-Sport marketing and sponsorship
-Facilities and events operations management

You are also given the opportunity to follow optional topics such as:
-Strategic management
-Entrepreneurship and small business
-Developing skills for business leadership
-Market research

HOW WILL THIS COURSE BE TAUGHT?

The Business School provides a specialist management course designed to suit the needs of the sports industry sector.

The MSc course provides the flexibility to allow you to focus within the sports industry on particular sector(s) or skills which support your professional aspirations. It offers opportunities for work-based research and the opportunity to undertake a company internship to gain invaluable work experience in the industry.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc in Sport Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Sport and Tourism to study sport management at a higher level. However, graduates of any discipline (e.g. sport science but also general management, sociology, engineering etc.) who wish to work in the sport industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing sports organisations.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This programme is suitable for individuals with an academic or professional interest in sport policy, business and management. The course focuses on topics such as the study of sport politics; sport development in international contexts; leadership and entrepreneurship; project management and sport and the law. Read more
This programme is suitable for individuals with an academic or professional interest in sport policy, business and management.

The course focuses on topics such as the study of sport politics; sport development in international contexts; leadership and entrepreneurship; project management and sport and the law. The intention is that students will develop the core skills that are needed and can be applied in ‘real-world’ settings.

This programme seeks to prepare students for work in the leisure industry, including HE sports, sports agencies and local authorities by developing high quality graduates in a research active environment. It is expected that students taking the programme will develop the skills to allow them to critically evaluate new developments/theory and integrate this knowledge where appropriate into their professional practice.

Graduates of the programme will be developed as lifelong learners with a conceptual understanding of the theories behind sport policy and management.

Employability

It is envisaged that students will gain a wide range of transferable skills which will be highly valued by employers in all areas of recruitment. Destinations may include work in sport facility management; sport and leisure consultancy; sports development; local authority or private sport and leisure provision; national sport federation organisations.

Successful students may also wish to undertake PhD research.

Engagement with Sports Industry

Alongside the delivery of the course’s academic content, students will also have the opportunity to attend regular guest lectures from industry professionals and employers alike who are currently working at the highest levels within the sports policy and development, sports business and management, and sports media and marketing sectors.

Additionally, many of our MSc Sport Policy, Business and Management students will have the opportunity to gain vital work experience alongside their studies with one or more of our below, Birmingham-based, postgraduate partners.

Postgraduate partners

Aston Villa FC:
http://www.avfc.co.uk

Birmingham City FC:
http://www.bcfc.com

Sporting Equals:
http://www.sportingequals.org.uk

Sport Birmingham:
http://www.sportbirmingham.org

UB Sport:
http://www.sport.bham.ac.uk

About the School of Sport, Exercise and Rehabilitation Sciences

We are one of the top-rated sport science departments in the UK. Our School of Sport, Exercise and Rehabilitation Sciences is one of the longest established in Europe for scientific research into sport, exercise, health and rehabilitation.

We are proud to be at the forefront of the rapid development of this academic discipline. Our school has achieved an outstanding performance in the Research Excellence Framework 2014 (REF 2014) with 90 percent of its research classified as world leading or internationally excellent, putting us in the top three for research in the sector. These results provide further compelling evidence of the long recognised research strength of Sport and Exercise Sciences at the University of Birmingham.

Thanks to a £16.4 million investment, Birmingham boasts the largest custom built Sport, Exercise and Rehabilitation Sciences facility in the UK.

This includes teaching and research laboratories for physiology, biochemistry, psychophysiology, biomechanics, sport psychology, motor skills, immunology, muscle mechanics and the neurophysiology of movement.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/postgraduate/funding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/postgraduate/visit

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. Read more
UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sports industry, for example in management, marketing or operations.
In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.

By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.

Students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport and the US Tennis Association.

Graduates of the MSc International Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Course content

Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Sustainable Stadium and Event Management
The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Global Strategic Sports Marketing Management
Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.

Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Globalisation of Sport Management
The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved. It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Research Methods and Dissertation
The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000-word research report (dissertation) is produced.

Madrid Experience

During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 10-time European football champions, Real Madrid. Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace. With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club. The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.

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This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular. It is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies, media organisations, members of supporters’ organisations, and government officials with responsibilities in the sport, and specifically the football, sectors, as well as people with a general interest in the sport, football and media industries; or those seeking a broad education in the functioning of the football industry which will act as a platform for securing employment in the football industry or related sector.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management and MSc Sport Management, Governance and Policy.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

Read less
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. Read more
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. Students on our taught postgraduate programmes have significantly more contact time than those at traditional higher education institutions. In parallel to the academic curriculum runs the Complementary CurriculumTM; a journey of professional and personal development through learning and knowledge enhancement activities. The Complementary Curriculum allows access to industry leading guest speakers, industry opportunities and additional certificates such as the Prozone Performance Analysis and Green 4 Solutions Customer Relationship Management and The FA Level 1 and 2 Coaching award.
The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport and the US Tennis Association.

Graduates of the MSc Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Course content

Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Strategic Sports Marketing Management
This module addresses the importance of marketing plans to sporting clubs and organisations and helps to develop well-informed strategic marketing plans, while critically appraising the range of academic material that is available to the sports marketer. While the module addresses practical aspects of marketing and takes account of the latest developments in social media and communication with customers, the main emphasis is on strategic marketing management and will require students to devise a plan and suggest ways of allocating their marketing budget.

Sustainable Stadium and Event Management
To explore current and future issues around sustainable sports management. The course uses the concept of sustainability to explore key contemporary issues such as: Types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing, and venue management. Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case-studies.

Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Aims:
· Review different theories of leadership and their relevance to leadership practice, thus allowing learners to analyse critical incidents to judge organisational leadership performance.
· Understand how the role and nature of the organisation affects the leadership knowledge, skills and behaviour needed by senior leaders, while taking responsibility for own personal development and effectiveness in the leadership role.

Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Current Themes in Sports Law
Sport is big business but the right to exploit its commercial value is not unfettered. This module explores how, under English and European Union law, an event organiser is able to exploit the commercial value of sport whilst also protecting its rights from infringement by third parties.

The module places this legal discussion in a multi-disciplinary context by examining the historical commercialisation of sport and how that contributed to the juridification of the sector and why and how some sports adopted various business models, for example the development of the Premier League and the Champions League. The module examines whether the specificities of sport preclude the application of UK and EU law to these business practices or whether the law should treat sport in the same way as any other economic activity.

Dissertation and Research Methods
The individual research project focuses on producing an in depth piece of work which has theoretical/ practical/ industrial/commercial relevance to the sports industry. Ideally, this will be a piece of industry sponsored work to produce a commercial output for the sponsor. The work need not be sports-related but mat be applied in the area of sports.

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