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Masters Degrees (Sport Media)

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This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity. Read more

This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.

Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.

The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.

You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.

The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.

Programme structure

Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.

Courses:

  • Sport and the Media
  • Sport Marketing and Communications
  • Sport Policy
  • Sport Resource Management
  • Sport, Society and International Development

You will also be required to take research methods courses and to complete a dissertation

Learning outcomes

The programme aims to:

  • provide students with a critical appreciation of key factors influencing sport participation levels in different countries, and the role of sport policy and management in improving these
  • provide students with a critical understanding of the role of sport in alleviating social and economic problems at the local, national and international level
  • foster a theoretically informed appreciation of the role and impact of local, national and transnational government on sport policy
  • encourage students to consider the contribution of management theory to efficient and effective sport management practice
  • provide students with a theoretical understanding of the role of the mass media in framing contemporary sport policy and sport management
  • provide students with the skills and knowledge necessary to identify then meet their career goals

Career opportunities

The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.

The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.

The masters degree can also lead to PhD study.



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Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner. Read more

Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner.

The course curriculum uses engaging methods of teaching, such as learning through case studies so students learn to apply theories and research to relevant practice. Students are involved in critically evaluating practice and are supported through their engagement with formative assessments which help to assess their knowledge and understanding. 

The core units encourage students to critically apply theories, concepts and frameworks in sport development and sport policy, as well as analyse key approaches to monitoring and evaluation for sport. Students engage in debates and critical evaluation of the local, national and international context of sport and health and explore the role of sport in addressing broader social change outcomes, along with the role of physical activity in public health agendas.

Students are also able to tailor the course towards their own specific career ambitions with optional units allowing them to focus on key specialisms such as sport marketing, media and youth sport.

Research led teaching is embedded at Solent and is a key element of the course curriculum on this master’s programme. Students are expected to contribute to knowledge within the discipline through engaging in a research project and writing a research paper.  

What does this course lead to?

The skills you’ll develop on this course will open up a number of career opportunities for sport management within a wide range of sports. The ability to specialise through the optional units mean you can pursue areas such as sport marketing, media, international sport and youth sport to fit with your own career ambitions.

Who is this course for?

This course is ideally suited to those who wish to further their career in the sport and physical development sector. The optional units allow students the opportunity to specialise in areas of specific interest.

What you will study

Core units

  • Monitoring and Evaluation
  • Theory and Practice in Sport Development
  • Sport Policy and Practice
  • Research methods
  • Research Paper

Options 

Choose one from: 

  • Wellbeing in Youth Sport
  • International Sports Marketing and management

or

  • Professional Practice
  • International Sport, business culture and the media

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, wi-fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

Graduates from this master’s degree will be well-prepared to pursue senior and management roles in areas such as:

  • Sport governance
  • Sport development
  • International sport development
  • Sport for social change
  • Business development in sport
  • Public health
  • Education
  • Sport management

Industry links

Staff within Solent’s sport education and development programme area have existing links with local partners, including the Saints Foundation and EduMove. Staff also have relevant sector experience enabling them to discuss how theory can be applied in practice and understand the challenges of working within the sector. These current partnerships support you to practically apply theories, models and concepts developing the core skills needed for meaningful community engagement and professional practice in the relevant sectors.

Placements

Students will be encouraged and supported to gain work experience and placements, although this is not a requirement of the course. The course team have a number of partnerships locally; or students who are currently in relevant professions can use this experience to enhance their learning by developing their understanding of the link between theory and practice in the workplace.



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Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards. Read more

Introduction

Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards.
1st in Scotland for research in Communication, Cultural and Media Studies (most recent Research Assessment Exercise)
1st in Scotland for Communications and Media (The Independent Complete University Guide, 2011, and The Guardian University Guide, 2011)
The Master’s degree in Media Research, which can also provide the first year of the doctoral course, is designed to give you the necessary skills to carry out advanced interdisciplinary research in the broad field of media studies.

Key information

- Degree type: MRes, Postgraduate Diploma
- Study methods: Full-time
- Start date: September
- Course Director: Professor Richard Haynes

Course objectives

A suite of MRes courses has been developed concurrently by six subject areas: Applied Social Science, Education, Communications, Media and Culture, Management, Nursing, Midwifery and Health and Sports Studies. These courses have a shared core of four modules in generic research skills, plus specialist disciplinary modules and a range of options.
They combine high quality with flexibility and choice for students. Employability is another important focus, with the opportunity for a research placement offered to all MRes students.
This course is designed to provide a basic but extensive training in media research methods. The training provided is multidisciplinary, covering social sciences and humanities approaches. Ideal candidates are those looking for employment in the media for which research training is seen as valuable, as well as those intending to pursue academic careers in the field.

The course:
- Provides a structured analysis of established practices in film and media studies research
- Offers a critical overview of the intellectual frameworks that inform media research to enable you to develop your own approach to researching media institutions, texts and audiences
- Encourages you to explore your personal research interests and support the development of original enquiry through student-centred teaching and assessment

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The course involves lectures, seminars, tutorials, a research project and case study work. Assessment is by means of coursework as specified for each module and includes essays, a literature review, a research report, a seminar presentation and a media text. A dissertation proposal must be submitted by the beginning of the Spring Semester when supervisors are allocated (you will be expected to stay within the areas of current staff interest and expertise). Each dissertation is approximately 12,000 words in length and may take the form of a written publishable academic article or a project report, depending on its focus.

- Research interests
Research interests in Communications, Media and Culture currently include: film theory and analysis; television studies; creative industries and cultural policy; media economics and regulation; digital media and activism; journalism; political communication; sport and the media; public relations; national identity and globalisation; representations of gender and ethnicity; celebrity culture; new media and intellectual property and other aspects of media and popular culture.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Employability

The MRes provides students with both theoretical and practical knowledge of social science research methods and an ability to apply these to the study of the media. The degree is primarily targeted at students needing research training prior to registration for a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods which are transferable to media research for industry, marketing and advertising research, production research and wider aspects of social research consultancy. Former graduates have successfully developed careers as academic researchers and a range of media industry related careers.

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

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The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry. Read more

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.

On this course you gain

  • employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
  • a well-developed international/global perspective on the sports industry
  • the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if

  • you have a sport or business and management related degree
  • you have management experience and an interest in sport or leisure

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

Course structure

Full-time – one year – two days a week with four taught modules each semester followed by a project

Part-time – typically two years – tailored to your needs where possible and normally one day a week

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.

Core modules:

  • Researching sport management (15 credits)
  • International sports marketing and the media (15 credits)
  • Global economics of sport (15 credits)
  • International sports strategy (15 credits)
  • Managing people in sport organisations (15 credits)
  • Sport business consultancy (15 credits)
  • International sport event management (15 credits)
  • Financial skills for business decisions (15 credits)

Optional modules

Choose one from:

  • Research project (60 credits)
  • Work based learning project (60 credits)

Course support

Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.

During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation. 

Assessment

  • coursework assignments
  • essays
  • management projects
  • problem solving exercises
  • group work
  • project
  • phase tests

Employability

Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.

If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.



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The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. Read more
The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. However, alongside this growth has also developed a more competitive labour market and higher expectations of organisations, managers and customers within the sport industry.

WHY CHOOSE THIS COURSE?

The strong specificities of the sport industry (e.g. high media coverage and social resonance, ambiguity of objectives and conflicting logics, multiplicity of stakeholders, uncertainty of outcome, necessary cooperation and co-production between competitors, fans loyalty, volunteerism etc.) require managers with specific skills and expertise, and an in-depth knowledge of sport organisations.

The MSc in Sport Management at the Coventry Business School therefore aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport sector. In this regard, the following objectives have been established:
-To introduce you to a range of concepts and theories that will enable them to critically analyse sports organisations contexts and functions both nationally and internationally
-To explore current trends and key concepts in sport management
-To enable you to further develop analytical and decision-making skills and to encourage reflective practice
-To enable you to recognise, plan and develop appropriate management skills necessary to build contacts in the sport industry and/or gain employment in sport organisations

WHAT WILL I LEARN?

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

The Sport Management course covers a range of subject areas such as:
-Sport organisation and governance
-Sport legal environment and broadcasting
-Sport finance
-Managing people in sport organisations
-Sport marketing and sponsorship
-Facilities and events operations management

You are also given the opportunity to follow optional topics such as:
-Strategic management
-Entrepreneurship and small business
-Developing skills for business leadership
-Market research

HOW WILL THIS COURSE BE TAUGHT?

The Business School provides a specialist management course designed to suit the needs of the sports industry sector.

The MSc course provides the flexibility to allow you to focus within the sports industry on particular sector(s) or skills which support your professional aspirations. It offers opportunities for work-based research and the opportunity to undertake a company internship to gain invaluable work experience in the industry.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc in Sport Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Sport and Tourism to study sport management at a higher level. However, graduates of any discipline (e.g. sport science but also general management, sociology, engineering etc.) who wish to work in the sport industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing sports organisations.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Institute for Sport Business. The. Institute for Sport Business. delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport. Read more

Institute for Sport Business

The Institute for Sport Business delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport.

Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.

Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is becoming the new hub for sport business, as experts suggest more money will be invested into the sport industry over the coming years. The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.

For more information, see our programme page for Sport Digital and Media Technologies MSc

This programme

Our Sport Digital and Media Technologies MSc will develop your understanding of data-driven decision-making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.

You will develop a critical understanding of the dynamics of the sport digital and media sector. This will allow you to use your analytical skills to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sport digital and media industry.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Future career prospects

This programme will provide you with knowledge of the technologies driving sport digital and media development, and other related activities. You will have the opportunity to develop advanced networking skills and will work in collaboration with others in order to compete in today’s global sport business environment.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Speak to a programme specialist

If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.

Complete the contact request form

Scholarships for 2018 entry

Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.

Inspiring Success Scholarship

The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.

East London Community Scholarship

The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.

Excellence scholarship

The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.

Alumni Bursary

The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.

Further details about the full range of scholarships we offer are available on our website.



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About the program. The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

  • Professional sport teams, leagues and affiliated organisations
  • Community service organisations
  • Government sport and recreation services
  • Local, state and national sport governing bodies
  • Major event corporations
  • Sport venue management
  • High performance sport development and player management
  • Sport advertising, media relations, sponsorship and marketing
  • Apparel and merchandising companies
  • ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Plus one subject from the following:

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. Read more

This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied Sciences.   

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Course delivery 

The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.

All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.

The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course. 

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, we will inform you of any improvements or innovations to the curriculum through our admissions portal.

Syllabus

A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules

  • Strategic Sport Business Management
  • Marketing and Sponsorship for Sports and Events
  • Sports in the Global Marketplace
  • Professional Enquiry
  • Final project

Two from:

  • The Law and Regulation of Sport
  • Contemporary Issues in Global Sport
  • Globalisation, Society and Culture
  • Sport for International Development and Peace
  • Innovation, Entrepreneurship and Small Business Development
  • Sport Tourism
  • Ethical and Social Responsibility: Theory and Application
  • Innovation, Entrepreneurship and Small Business Development
  • Digital Marketing Strategies
  • Risk and Crisis Management
  • Ethnography
  • Tourism and International Cooperation
  • Human Resource Strategy in Multi-Unit Service Organisations

Please note that the above is an indication of the optional modules available; changes may be made to reflect the latest developments in the international sport business industry.

Careers and employability

This course is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study.



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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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Institute for Sport Business. The. Institute for Sport Business. delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport. Read more

Institute for Sport Business

The Institute for Sport Business delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport.

Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.

Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is becoming the new hub for sport business, as experts suggest more money will be invested into the sport industry over the coming years. The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.

For more information, see our programme page for Sport Marketing MSc

This programme

New for 2018, our Sport Marketing MSc will provide you with a robust understanding of the key principles of marketing and the study of sport business, so that you can compete as a marketer in the ever-evolving sport industry.

Through world-class teaching from our academics, you will develop a complex understanding of the latest sport marketing and business management techniques. You will discover the latest sport marketing tools used by real organisations in the industry, and will analyse and evaluate some of the challenges faced by sport marketers today.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Future career prospects

Our Sport Marketing MSc will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).

Speak to a programme specialist

If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.

Complete the contact request form

Scholarships for 2018 entry

Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.

Inspiring Success Scholarship

The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.

East London Community Scholarship

The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.

Excellence scholarship

The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.

Alumni Bursary

The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.

Further details about the full range of scholarships we offer are available on our website.



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This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular. It is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies, media organisations, members of supporters’ organisations, and government officials with responsibilities in the sport, and specifically the football, sectors, as well as people with a general interest in the sport, football and media industries; or those seeking a broad education in the functioning of the football industry which will act as a platform for securing employment in the football industry or related sector.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management and MSc Sport Management, Governance and Policy.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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Institute for Media and Creative Industries. The. Institute for Media and Creative Industries. is actively engaged in various research projects that aim to benefit communities and organisations across the world. Read more

Institute for Media and Creative Industries

The Institute for Media and Creative Industries is actively engaged in various research projects that aim to benefit communities and organisations across the world. We are a multi-disciplinary academic community, with commanding knowledge and expertise of the media and related industries, including the music, press, film, television, social media, arts and tourism industries.

The Institute for Media and Creative Industries attracts graduate research students and world-leading faculty. We collaborate across the University, and externally with a range of UK and international academics, practitioners and research centres. This helps to ensure our impact on academia, industry, institutions, civil society, professionals, and policy-makers at both national and international levels.

London is one of the world’s principal hubs for media and communication and is the primary destination for many national and international agencies operating in the media and creative industries.

For more information, see our programme page for Media and Creative Industries MA

This programme

Our Media and Creative Industries MA examines the ways in which society consumes and utilises media to fashion identities and forge relationships. Our teaching explores cultural theories, as well as political, gender and social movements.

You will learn from a passionate faculty of leading professionals and academics, offering a vibrant insight into the media and creative industries, through the sharing of specialised knowledge in information science, law, anthropology, political economy, political and social theory, ethnic studies and more.

The programme will enable you to gain a systematic and critical awareness of current issues and debates in the analysis of media and creative industries. In turn, this will equip you with the ability to critically analyse current research and advanced scholarship about economic, social, cultural, political and historical dimensions of the creative industries.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Future career prospects

The Institute for Media and Creative Industries offers a wide range of modules to prepare you for employment in a variety of media and communication roles within public, private or third-sector companies, ranging from sport, gaming and technology, to press, policy and community-led initiatives.

Our graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Speak to a programme specialist

If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.

Complete the contact request form

Scholarships for 2018 entry

Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.

Inspiring Success Scholarship

The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.

East London Community Scholarship

The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.

Excellence scholarship

The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.

Alumni Bursary

The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.

Further details about the full range of scholarships we offer are available on our website.



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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  •  
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  •  
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence

 

TERM 2 - ACHIEVING DIGITAL MATURITY

1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)

 

TERM 3 - BECOMING A SOCIAL BUSINESS

1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends

 

- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports

TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS

1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery

 

- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.



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MA Youth Sport and Physical Education will help you to develop the academic knowledge and practical skills that underpin a rewarding career in youth sports. Read more

MA Youth Sport and Physical Education will help you to develop the academic knowledge and practical skills that underpin a rewarding career in youth sports. As a graduate from this programme you will be able to use research to confidently critique dominant practices in youth sport and physical education, helping young people to achieve their full potential.

Throughout the course you will develop an in-depth knowledge of teaching and learning; critically analysing relevant youth sport policies and considering the social, cultural and ethical issues that impact on policy and practice within physical education. You will also study research methods and methods for monitoring and evaluation which can help to support your own professional practice. 

The curriculum is underpinned by research informed teaching. The teaching team are research active and have worked with young people in coaching and physical education roles. You will be involved in critically evaluating current practice and will be supported to synthesise information from a range of sources, becoming an evidence informed practitioner. 

Work on scenarios and case studies ensure an engaging curriculum, while optional units in professional practice and wellbeing in youth sport will aid your understanding of the context in which youth sport and physical education is delivered. Other optional units allow you to specialise further, studying topics that are aligned with your personal career ambitions or interests. Your final research project, which will aim to build on existing academic knowledge in an area selected by you, can act as a springboard into your first role after graduation.

What does this course lead to?

Graduates will be well prepared for a range of roles in youth sport development, physical education, coaching and policy-making.

Who is this course for?

This youth sport and physical education programme is well suited to students from a range of academic and professional backgrounds. Applicants should be passionate about youth sport and aspiring to make a difference in the lives of young people through physical activity.

What you will study

Core units

  • Research Methods in Sport
  • Monitoring and Evaluation
  • Critical Pedagogies
  • Research Paper
  • Sport Policy and Practice

Options

Choose one from:

  • Wellbeing in Youth Sport
  • Professional Practice

or

  • International Sport, Business Culture and the Media
  • International Sports Marketing and Management

Facilities

Students on this course will have access to learning resources including a 24 hour library, dedicated research spaces and high-spec learning resource centres.

Your future

Graduates from Solent’s youth sport and physical education master’s programme will be well prepared for roles in youth sports development, coaching, teaching, sports policy-making and academic research.

Industry links

You will benefit from a range of industry links and partnerships throughout the course. These include connections with local schools, the Saints Foundation, EduMove and Isle of Wight Public Health.

Placements

You will be encouraged and supported to gain work experience and placements, although this is not a requirement of the course.

The course team have a number of partnerships and arrangements with local schools, the Saints Foundation and other relevant local organisations.

If you are currently working in youth sport, you can use this experience to enhance your own academic development and better understand the link between theory and workplace practices.



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This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership. Read more

This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership.

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. In parallel to the academic curriculum run the Employment & Enrichment events; a journey of professional and personal development through learning and knowledge enhancement activities. The Employment & Enrichment events allow access to industry leading guest speakers, business opportunities and additional classes.

The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.

London is a phenomenal opportunity for students to live and learn in a truly global city.

To find out about the Programme Leader for this course, please click here.

Graduates of the MSc Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download the MSc Sport Management Programme Specification.

Modules

Our MSc Sport Management modules have been developed in order to give you the best preparation for a leadership career in the wider sports industry.

Semester 1

  • Financial and Human Capital Management
  • Strategic Sports Marketing Management
  • Sustainable Stadium and Event Management
  • Leadership and Influence in Sport

Semester 2

  • Corporate Strategy in a Sporting Context
  • Current Themes in Sports Law

Semester 3

  • Dissertation and Research Methods

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media.

Read more about Employability at UCFB



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