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Masters Degrees (Sport Marketing)

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Institute for Sport Business. The. Institute for Sport Business. delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport. Read more

Institute for Sport Business

The Institute for Sport Business delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport.

Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.

Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is becoming the new hub for sport business, as experts suggest more money will be invested into the sport industry over the coming years. The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.

For more information, see our programme page for Sport Marketing MSc

This programme

New for 2018, our Sport Marketing MSc will provide you with a robust understanding of the key principles of marketing and the study of sport business, so that you can compete as a marketer in the ever-evolving sport industry.

Through world-class teaching from our academics, you will develop a complex understanding of the latest sport marketing and business management techniques. You will discover the latest sport marketing tools used by real organisations in the industry, and will analyse and evaluate some of the challenges faced by sport marketers today.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Future career prospects

Our Sport Marketing MSc will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).

Speak to a programme specialist

If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.

Complete the contact request form

Scholarships for 2018 entry

Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.

Inspiring Success Scholarship

The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.

East London Community Scholarship

The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.

Excellence scholarship

The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.

Alumni Bursary

The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.

Further details about the full range of scholarships we offer are available on our website.



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The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing. Read more
The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing.

The Sport Marketing MA degree aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.

WHY CHOOSE THIS COURSE?

-A specialist management programme designed to suit the needs of the sports industry sector
-A flexible course which allows you to develop in-depth expertise of marketing and sponsorship to support your professional aspirations
-The opportunity for work-based research or to undertake a company internship to gain invaluable work experience in the industry

WHAT WILL I LEARN?

The course covers a range of subject areas such as:
-Sport organisation and governance
-Sport marketing
-Sport branding
-Sponsorship, endorsement and naming rights
-Consumer behaviour in sport
-Advertising and PR
-Market research

Students are also given the opportunity to follow optional modules such as:
-International marketing
-E-marketing
-Strategic management
-Entrepreneurship and small business

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Sport Marketing MA degree will provide graduates with a wide range of employment opportunities, such as:
-Marketing positions in sport clubs and governing bodies
-Sport marketing agencies
-Sport consultancies
-Companies with a strong link with the sport sector (sport retailers, sponsors etc)
-Sporting venues and events organisers

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. Read more

The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions.

This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.

The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.

Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.



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If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates. Read more
If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates.

We take an innovative approach to the advanced study of sports management, from the sub-disciplines of HRM, marketing, finance and strategy, to their application via global sports organisations and events. You will learn adaptability, creative capacity and a solutions-focused approach.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means you are provided with privileged access to key decision-makers in the sports world. We offer unique opportunities, such as an international field visit which, in previous years, has been to Lausanne, Switzerland – home of the International Olympic Committee and many of the world’s international sport federations.

This course has several available start dates and study methods - please view the relevant web-page for more information:
January full time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtfisx6/

September part time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtpiso6/

Learn From The Best

Our staff are leading experts in the field of international sport management. They have worked with organisations including Adidas, Sky Sports, Red Bull, Sport England, the Football League, and the Lawn Tennis Association. Staff also sit on the boards of organisations including the World Association of Sport Management, the European Association of Sport Management, the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA), and the Leisure Studies Association.

Whether you are interested in traditional sports, emerging sports, e-sports, or marketing through sport, the MSc International Sport Management has been designed to support your academic and vocational development. Staff with significant sport business experience and contacts with industry partners teach the Masters course in a sport department, rather than a business school. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Teaching And Assessment

Modules covered on the course include: The Sport Marketing Process; International Resource Management in Sport; Strategic Management for Sport; International Sport Event Management; and The Research Process.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information, financial analysis and developing strategic plans. You will undertake an applied research project to complete your Masters.

All students have the support of a guidance tutor and will meet with them regularly throughout the course to help with personal and professional issues that arise.

Module Overview
SP0742 - Sports Development in Contemporary Society (Optional, 20 Credits)
SP0743 - Applied Sport Research Project (Core, 60 Credits)
SP0744 - Integrated Sport Marketing Communication (Optional, 20 Credits)
SP0745 - International Resource Management for Sport (Core, 20 Credits)
SP0746 - International Sport Event Management (Core, 20 Credits)
SP0747 - Strategic Management for Sport (Core, 20 Credits)
SP0748 - The Research Process (Core, 20 Credits)
SP0749 - The Sport Marketing Process (Core, 20 Credits)

Learning Environment

Through interactive lectures from staff and visiting experts, seminars and workshops, you’ll undertake task-based learning activities that draw upon academic and professional research resources.

You’ll benefit from an action-learning approach that will help you to develop a personal toolkit of the diverse and complex skills and knowledge needed to become a creative organisational change agent.

The course’s specialised sports focus connects you directly to networks of international, national and regional sport, providing a unique insight into the global sports industry.

In recent years, we have offered a field trip to Lausanne, Switzerland, home of the International Olympic Committee (IOC), numerous international sport federations, and many other leading agencies in international sport. During this trip, which we believe is unique in the sector, students meet with representatives from these top-level international agencies to learn about current issues in international sport management.

Research-Rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Your research skills will be developed via a reflective research portfolio in semester 1. In semester 2 you will choose the focus of your dissertation study and will be encouraged to create new knowledge that can help to inform the academic and/or professional communities of international sport management.

Immersion in academic literature is a central tenet of the course, balanced with an applied professional focus. The exploration of sport management issues and debates with an international theme enhance the course’s depth and breadth of insight and critical evaluation.

Staff are actively researching a range of topics in the field including branding and consumer culture, volunteer management, organisational evolution in sport, and fan behaviour and emerging digital technologies at live sporting events.

Give Your Career An Edge

Sport attracts the very best managers, and throughout this course you will acquire and apply the knowledge and skills required by the international sport industry and the wider management professions.

Employability is embedded into this course through industry engagement opportunities, presentations by guest speakers, visits to sports venues and events and by participating in the international field visit.

Our strategy of embedding employability and enterprise throughout this course is highly successful with graduates achieving high levels of employment in graduate-level jobs globally.

You will have volunteer and employment opportunities within University sport to help you to develop your skills, experience and network, and will be encouraged and supported to find this work.

Your Future

The sport industry has changed significantly in recent years but it continues to be a dynamic and innovative working environment, creating challenges and well-paid career opportunities for knowledgeable sport managers.

Graduates of the MSc International Sports Management will have distinctive skill sets with the ability to critically discuss the concepts and key functions of international sport management as well as being able to analyse and avaluate strategy, organisational structures and design, plus organisational behaviour and operations in international, European and UK-based sports organisations.

You will be able to critically discuss the management of resources, the marketing of sport products, the strategic direction of sport organisations and the ethical, environmental and legal issues underpinning international sport management.

Graduates of this course are successfully building international careers in organisations including the International Paralympic Committee, FIBA (the International Basketball Federation), UEFA Euro 2016, Triathlon Australia, British Cycling, Pacific Sport, Basketball Bundesliga, British Athletics, Liverpool FC, the German Olympic Sport Confederation, the Rugby Football Union, the Hellenic Volleyball Federation and the Great Run Company.

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Sport is now big business - changing lives, shaping communities and impacting on economies all over the world. Read more

Sport is now big business - changing lives, shaping communities and impacting on economies all over the world.

You could already be working in sport and looking to progress to a more senior management role, or it could be you are motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe.

We will help you gain an understanding of the industry and the business principles that underpin it, helping you turn your passion into a rewarding career.

You will have the opportunity to gain real-world experience by working with industry partners in the Enterprise, Entrepreneurship & Sport module. This includes working on projects with key University partners such as Leeds Rhinos, Yorkshire Carnegie, Bradford Bulls amd Kirklees Active Leisure. Guest lectures will bring you into contact with cutting-edge practitioners and professionals in the sports industry, inspiring your learning, enhancing your networks and boosting your career prospects. The Professional Practice in Sport Business option module will provide you with the opportunity to gain further industry experience.

Sport & Active Lifestyles

At Leeds Beckett we're passionate about sport. There's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website

Research Excellence Framework 2014

Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Course Benefits

This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.

Our University has outstanding sports facilities at both the Headingley Campus and the world famous Headingley Carnegie Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing you with outstanding opportunities.

PG Cert

Core modules

  • Strategic Management of the Sport Business Environment
  • Sport Economics & Finance
  • The Management of Human Resources for Sport
  • Sport Marketing & PR
  • Enterprise, Entrepreneurship & Sport
  • Professional Practice in Sport Business
  • Major Independent Study

PG Dip

Core Modules

  • Strategic Management of the Sport Business Environment
  • Sport Economics & Finance
  • The Management of Human Resources for Sport
  • Sport Marketing & PR
  • Enterprise, Entrepreneurship & Sport
  • Professional Practice in Sport Business

MSc

Core modules

  • Strategic Management of the Sports Business Environment
  • Sport Economics & Finance
  • The Management of Human Resources for Sport
  • Sport Marketing & PR
  • Enterprise, Entrepreneurship & Sport
  • Major Independent Study

Option modules

  • Professional Practice in Sport Business
  • The Global Sports Business

Job prospects

This course will prepare you for a variety of rewarding careers in the sports industry, including sport marketing and PR, management opportunities in professional sports clubs, facilities, health and fitness clubs, national and international governing bodies, charities and foundations. Our graduates have gone on to work for Nike, the Indian Premier League, the Rugby Football League and in academia. You will also have the skills and confidence to develop your own business ideas.

  • Stadium Facilities Manager
  • Sports Retail Account Manager
  • Commercial Director
  • Sport Development Manager


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This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity. Read more

This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.

Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.

The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.

You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.

The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.

Programme structure

Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.

Courses:

  • Sport and the Media
  • Sport Marketing and Communications
  • Sport Policy
  • Sport Resource Management
  • Sport, Society and International Development

You will also be required to take research methods courses and to complete a dissertation

Learning outcomes

The programme aims to:

  • provide students with a critical appreciation of key factors influencing sport participation levels in different countries, and the role of sport policy and management in improving these
  • provide students with a critical understanding of the role of sport in alleviating social and economic problems at the local, national and international level
  • foster a theoretically informed appreciation of the role and impact of local, national and transnational government on sport policy
  • encourage students to consider the contribution of management theory to efficient and effective sport management practice
  • provide students with a theoretical understanding of the role of the mass media in framing contemporary sport policy and sport management
  • provide students with the skills and knowledge necessary to identify then meet their career goals

Career opportunities

The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.

The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.

The masters degree can also lead to PhD study.



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Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner. Read more

Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner.

The course curriculum uses engaging methods of teaching, such as learning through case studies so students learn to apply theories and research to relevant practice. Students are involved in critically evaluating practice and are supported through their engagement with formative assessments which help to assess their knowledge and understanding. 

The core units encourage students to critically apply theories, concepts and frameworks in sport development and sport policy, as well as analyse key approaches to monitoring and evaluation for sport. Students engage in debates and critical evaluation of the local, national and international context of sport and health and explore the role of sport in addressing broader social change outcomes, along with the role of physical activity in public health agendas.

Students are also able to tailor the course towards their own specific career ambitions with optional units allowing them to focus on key specialisms such as sport marketing, media and youth sport.

Research led teaching is embedded at Solent and is a key element of the course curriculum on this master’s programme. Students are expected to contribute to knowledge within the discipline through engaging in a research project and writing a research paper.  

What does this course lead to?

The skills you’ll develop on this course will open up a number of career opportunities for sport management within a wide range of sports. The ability to specialise through the optional units mean you can pursue areas such as sport marketing, media, international sport and youth sport to fit with your own career ambitions.

Who is this course for?

This course is ideally suited to those who wish to further their career in the sport and physical development sector. The optional units allow students the opportunity to specialise in areas of specific interest.

What you will study

Core units

  • Monitoring and Evaluation
  • Theory and Practice in Sport Development
  • Sport Policy and Practice
  • Research methods
  • Research Paper

Options 

Choose one from: 

  • Wellbeing in Youth Sport
  • International Sports Marketing and management

or

  • Professional Practice
  • International Sport, business culture and the media

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, wi-fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

Graduates from this master’s degree will be well-prepared to pursue senior and management roles in areas such as:

  • Sport governance
  • Sport development
  • International sport development
  • Sport for social change
  • Business development in sport
  • Public health
  • Education
  • Sport management

Industry links

Staff within Solent’s sport education and development programme area have existing links with local partners, including the Saints Foundation and EduMove. Staff also have relevant sector experience enabling them to discuss how theory can be applied in practice and understand the challenges of working within the sector. These current partnerships support you to practically apply theories, models and concepts developing the core skills needed for meaningful community engagement and professional practice in the relevant sectors.

Placements

Students will be encouraged and supported to gain work experience and placements, although this is not a requirement of the course. The course team have a number of partnerships locally; or students who are currently in relevant professions can use this experience to enhance their learning by developing their understanding of the link between theory and practice in the workplace.



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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing. Read more
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management and marketing of sport.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. Read more
The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. However, alongside this growth has also developed a more competitive labour market and higher expectations of organisations, managers and customers within the sport industry.

WHY CHOOSE THIS COURSE?

The strong specificities of the sport industry (e.g. high media coverage and social resonance, ambiguity of objectives and conflicting logics, multiplicity of stakeholders, uncertainty of outcome, necessary cooperation and co-production between competitors, fans loyalty, volunteerism etc.) require managers with specific skills and expertise, and an in-depth knowledge of sport organisations.

The MSc in Sport Management at the Coventry Business School therefore aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport sector. In this regard, the following objectives have been established:
-To introduce you to a range of concepts and theories that will enable them to critically analyse sports organisations contexts and functions both nationally and internationally
-To explore current trends and key concepts in sport management
-To enable you to further develop analytical and decision-making skills and to encourage reflective practice
-To enable you to recognise, plan and develop appropriate management skills necessary to build contacts in the sport industry and/or gain employment in sport organisations

WHAT WILL I LEARN?

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

The Sport Management course covers a range of subject areas such as:
-Sport organisation and governance
-Sport legal environment and broadcasting
-Sport finance
-Managing people in sport organisations
-Sport marketing and sponsorship
-Facilities and events operations management

You are also given the opportunity to follow optional topics such as:
-Strategic management
-Entrepreneurship and small business
-Developing skills for business leadership
-Market research

HOW WILL THIS COURSE BE TAUGHT?

The Business School provides a specialist management course designed to suit the needs of the sports industry sector.

The MSc course provides the flexibility to allow you to focus within the sports industry on particular sector(s) or skills which support your professional aspirations. It offers opportunities for work-based research and the opportunity to undertake a company internship to gain invaluable work experience in the industry.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc in Sport Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Sport and Tourism to study sport management at a higher level. However, graduates of any discipline (e.g. sport science but also general management, sociology, engineering etc.) who wish to work in the sport industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing sports organisations.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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About the program. The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

  • Professional sport teams, leagues and affiliated organisations
  • Community service organisations
  • Government sport and recreation services
  • Local, state and national sport governing bodies
  • Major event corporations
  • Sport venue management
  • High performance sport development and player management
  • Sport advertising, media relations, sponsorship and marketing
  • Apparel and merchandising companies
  • ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Plus one subject from the following:

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular. It is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies, media organisations, members of supporters’ organisations, and government officials with responsibilities in the sport, and specifically the football, sectors, as well as people with a general interest in the sport, football and media industries; or those seeking a broad education in the functioning of the football industry which will act as a platform for securing employment in the football industry or related sector.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management and MSc Sport Management, Governance and Policy.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Read more
This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Sport provision is a major industry in most countries, and sport resources are in great demand.

Strong links exist with practitioners in the management field, and staff have conducted research for a range of respected organisations including the Sports Councils, the International Olympic Committee, and the European Commission.

Core study areas include sport markets and industries, managing service quality in sport, economics of sport and leisure, management of human resources, research methods for sport management, sport management: theory and practice, introduction to financial management, marketing management, strategic management, and a research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

Programme modules

Compulsory Modules:
Semester 1
- Sport Markets and Industries
- Managing Service Quality in Sport
- Economics of Sport and Leisure
- Management of Human Resources
- Research Methods for Sport Management

Semester 2
- Sport Management: Theory and Practice
- Introduction to Financial Management
- Marketing Management
- Strategic Management

Summer
- Project

Selection

You may be selected upon confirmation of satisfactory academic background, experience and references.

Assessment

Examination, coursework and project.

Careers and further study

Typical destinations include employment in a wide range of commercial organisations involved in sports marketing and sponsorship, sport facility management, event promotion and sports management consultancy.
Graduates have also obtained employment in national and international sport federations as well as national government sport agencies and local government sport departments. A small number of graduates go on to undertake PhD research as a gateway to an academic career or to specialist management or policy research roles.

Why choose sport, exercise and health sciences at Loughborough?

Staff within the School are renowned internationally for the quality of their teaching and research, which has influenced policy and practice around the world.

Knowledge gained from our research underpins the teaching and variety of learning experiences offered through the School’s comprehensive range of postgraduate taught and research degrees.

Our staff expertise, combined with on-going investment in buildings, teaching facilities, laboratories and equipment, makes the School of Sport, Exercise and Health Sciences a stimulating, multidisciplinary environment in which to study.

- Research
Research within the School is classified broadly into three themes: Performance in sport, Lifestyle for health and well-being, and Participation in sport and exercise.

- Career prospects
Over 92% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as APR Psychology, Adidas, BUPA, Badminton England, British Red Cross, Ministry of Education, KPGM, Lucozade, NHS, Nuffield Health and Youth Sport Trust.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

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Earn a top-ranked degree with a strong reputation within the sport industry. The University of Miami's Master of Education in Sport Administration program is taught by unmatched on-campus faculty who are considered sport industry influencers. Read more

Earn a top-ranked degree with a strong reputation within the sport industry. The University of Miami's Master of Education in Sport Administration program is taught by unmatched on-campus faculty who are considered sport industry influencers. Student will receive the skills, network, and support needed to enjoy a successful career in sports. 

All online programs are also accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and 23 other professional accrediting agencies.

Specialisations

  • Sport Leadership
  • Ethical Decision Making in Sport
  • Sport Administration
  • Sport Marketing
  • Legal Aspects of Sport
  • Globalisation in Sport 

Sport Administration Faculty Spotlights

Faculty are all active industry influencers and leaders. All UOnline faculty also teach on campus and are highly passionate about both the sport business industry and the success of our students. They have significant practical experience, robust networks and a strong pulse on the field. Our associate program chair, Professor Whisenant has more than 20 years at companies such as Hewitt Associates, KFC and Frito Lay and Professors Windy Dees and Alicia Jessop were recently recognized as top social influencers among sport business professionals.

Break into the Sports Industry

The University of Miami has near 100% brand awareness in the sports world, on and off the field. The online MSED – Sport Administration

program is one of the only sport management programs with an academic quality that is backed by strong collegiate sports and deep-rooted relationships to top sports franchises.

The program is for people who are passionate about sports and want to translate their interests into a successful career. The program is supported by an unmatched team of faculty members, many of whom are considered leaders and influencers within the sport industry.



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This Master's degree introduces you to issues of governance and regulation and how they apply in the sport industry. It provides you with a thorough introduction to theoretical issues in corporate governance and sport economics, and links these to the governance and regulation of sport in practice. Read more
This Master's degree introduces you to issues of governance and regulation and how they apply in the sport industry. It provides you with a thorough introduction to theoretical issues in corporate governance and sport economics, and links these to the governance and regulation of sport in practice.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, members of supporters' organisations and local government officials with responsibilities in the leisure field. It will also appeal to those with a general interest in the sport, football and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

Read less

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