Institute for Sport Business
The Institute for Sport Business delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport.
Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.
Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is becoming the new hub for sport business, as experts suggest more money will be invested into the sport industry over the coming years. The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.
For more information, see our programme page for Sport Marketing MSc
New for 2018, our Sport Marketing MSc will provide you with a robust understanding of the key principles of marketing and the study of sport business, so that you can compete as a marketer in the ever-evolving sport industry.
Through world-class teaching from our academics, you will develop a complex understanding of the latest sport marketing and business management techniques. You will discover the latest sport marketing tools used by real organisations in the industry, and will analyse and evaluate some of the challenges faced by sport marketers today.
Your personal development
Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.
Future career prospects
Our Sport Marketing MSc will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).
Speak to a programme specialist
If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.
Scholarships for 2018 entry
Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.
Inspiring Success Scholarship
The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.
East London Community Scholarship
The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.
The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.
The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.
Further details about the full range of scholarships we offer are available on our website.
The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions.
This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.
The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.
Sport is now big business - changing lives, shaping communities and impacting on economies all over the world.
You could already be working in sport and looking to progress to a more senior management role, or it could be you are motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe.
We will help you gain an understanding of the industry and the business principles that underpin it, helping you turn your passion into a rewarding career.
You will have the opportunity to gain real-world experience by working with industry partners in the Enterprise, Entrepreneurship & Sport module. This includes working on projects with key University partners such as Leeds Rhinos, Yorkshire Carnegie, Bradford Bulls amd Kirklees Active Leisure. Guest lectures will bring you into contact with cutting-edge practitioners and professionals in the sports industry, inspiring your learning, enhancing your networks and boosting your career prospects. The Professional Practice in Sport Business option module will provide you with the opportunity to gain further industry experience.
Sport & Active Lifestyles
At Leeds Beckett we're passionate about sport. There's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website.
Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.
This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.
Our University has outstanding sports facilities at both the Headingley Campus and the world famous Headingley Carnegie Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing you with outstanding opportunities.
This course will prepare you for a variety of rewarding careers in the sports industry, including sport marketing and PR, management opportunities in professional sports clubs, facilities, health and fitness clubs, national and international governing bodies, charities and foundations. Our graduates have gone on to work for Nike, the Indian Premier League, the Rugby Football League and in academia. You will also have the skills and confidence to develop your own business ideas.
This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.
Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.
The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.
You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.
The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.
Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.
You will also be required to take research methods courses and to complete a dissertation
The programme aims to:
The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.
The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.
The masters degree can also lead to PhD study.
Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner.
The course curriculum uses engaging methods of teaching, such as learning through case studies so students learn to apply theories and research to relevant practice. Students are involved in critically evaluating practice and are supported through their engagement with formative assessments which help to assess their knowledge and understanding.
The core units encourage students to critically apply theories, concepts and frameworks in sport development and sport policy, as well as analyse key approaches to monitoring and evaluation for sport. Students engage in debates and critical evaluation of the local, national and international context of sport and health and explore the role of sport in addressing broader social change outcomes, along with the role of physical activity in public health agendas.
Students are also able to tailor the course towards their own specific career ambitions with optional units allowing them to focus on key specialisms such as sport marketing, media and youth sport.
Research led teaching is embedded at Solent and is a key element of the course curriculum on this master’s programme. Students are expected to contribute to knowledge within the discipline through engaging in a research project and writing a research paper.
The skills you’ll develop on this course will open up a number of career opportunities for sport management within a wide range of sports. The ability to specialise through the optional units mean you can pursue areas such as sport marketing, media, international sport and youth sport to fit with your own career ambitions.
This course is ideally suited to those who wish to further their career in the sport and physical development sector. The optional units allow students the opportunity to specialise in areas of specific interest.
Choose one from:
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, wi-fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
Graduates from this master’s degree will be well-prepared to pursue senior and management roles in areas such as:
Staff within Solent’s sport education and development programme area have existing links with local partners, including the Saints Foundation and EduMove. Staff also have relevant sector experience enabling them to discuss how theory can be applied in practice and understand the challenges of working within the sector. These current partnerships support you to practically apply theories, models and concepts developing the core skills needed for meaningful community engagement and professional practice in the relevant sectors.
Students will be encouraged and supported to gain work experience and placements, although this is not a requirement of the course. The course team have a number of partnerships locally; or students who are currently in relevant professions can use this experience to enhance their learning by developing their understanding of the link between theory and practice in the workplace.
The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.
This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.
You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.
The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.
The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.
Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.
You may find employment in the government, community, private and not-for-profit sectors including:
This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.
Plus one subject from the following:
* Subject names and structure may change
The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.
The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.
Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.
Earn a top-ranked degree with a strong reputation within the sport industry. The University of Miami's Master of Education in Sport Administration program is taught by unmatched on-campus faculty who are considered sport industry influencers. Student will receive the skills, network, and support needed to enjoy a successful career in sports.
All online programs are also accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and 23 other professional accrediting agencies.
Faculty are all active industry influencers and leaders. All UOnline faculty also teach on campus and are highly passionate about both the sport business industry and the success of our students. They have significant practical experience, robust networks and a strong pulse on the field. Our associate program chair, Professor Whisenant has more than 20 years at companies such as Hewitt Associates, KFC and Frito Lay and Professors Windy Dees and Alicia Jessop were recently recognized as top social influencers among sport business professionals.
The University of Miami has near 100% brand awareness in the sports world, on and off the field. The online MSED – Sport Administration
program is one of the only sport management programs with an academic quality that is backed by strong collegiate sports and deep-rooted relationships to top sports franchises.
The program is for people who are passionate about sports and want to translate their interests into a successful career. The program is supported by an unmatched team of faculty members, many of whom are considered leaders and influencers within the sport industry.