Masters Degrees (Sport Management)

Massey’s Master of Sport Management is a unique new 180-credit programme that will qualify you for a professional career in the sports industry.

Be a sport manager of tomorrow

The increasing professionalisation of sport means there is a growing demand for qualified managers to manage and promote sports affairs. To be an effective sport manager of tomorrow, you will need a strong background in both business management and sport-related subjects. The Master of Sport Management combines broad business training and specialist skills to give you an excellent basis for careers in all areas of sport management.

Unique in New Zealand

The Master of Sport Management is a unique qualification in New Zealand. No other university offers a similar sports qualification in conjunction with a business school, making it the country’s only professional practice, 180-credit, sport management-specific qualification. The course is specifically designed to meet the needs of sport organisations. You will gain a valuable, flexible and highly marketable qualification, giving you skills and in-depth understanding in a broad range of management and sport-related areas.

Qualify more quickly

This new 180-credit programme will get you qualified in less time than a traditional master’s. You can complete it in twelve months of full-time study. If you study part-time it will take between two and a half and five years.

Insider industry knowledge

Massey has strong strategic partnerships with regional and national sport organisations. You will meet sport industry professionals through in-class guest lectures, field trips, the 60-credit professional practice course, and researching for assignments. You will acquire the knowledge and skills vital to excel as a sport management professional.

Be in demand

There is a market demand for professionally qualified sport managers. As sports bodies become more commercially focused, there will be a growing need for suitably qualified people like you with a sport and business background.

Research and teaching expertise

Massey’s Master of Sport Management staff are recognised as top researchers in sport management, with publications in the main sport management journals and as members of editorial boards for key journals, such as the Journal of Sport Management.

Study when and where it suits you

The Master of Sport Management can be studied full-time or part-time, through distance learning or internally at Auckland.

International recognition

Massey Business School is ranked in the top 2% of business schools globally.

Massey University’s business and management studies rank in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Careers

In a competitive employment market, qualification and credential “inflation” mean that organisations increasing want people with graduate qualifications. Massey’s Master of Sport Management offers you a chance to get qualified for a particular vocation in sport and related industries, where employment opportunities are growing. With the Master of Sport Management’s dual emphasis on management and sport, you will be well placed to take advantage of these opportunities.

With a Massey Master of Sport Management, you can work in:

• national sport organisations
• national recreation organisations
• regional sports trusts
• one of the thousands of clubs and provincial or regional sporting organisations
• territorial authorities (district and city councils)
• managing national and international events
• managing sport facilities
• private enterprise
• sport coordination in schools
• high-performance sport
• Sport NZ

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If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates.

We take an innovative approach to the advanced study of sports management, from the sub-disciplines of HRM, marketing, finance and strategy, to their application via global sports organisations and events. You will learn adaptability, creative capacity and a solutions-focused approach.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means you are provided with privileged access to key decision-makers in the sports world. We offer unique opportunities, such as an international field visit which, in previous years, has been to Lausanne, Switzerland – home of the International Olympic Committee and many of the world’s international sport federations.

This course has several available start dates and study methods - please view the relevant web-page for more information:
January full time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtfisx6/

September part time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtpiso6/

Learn From The Best

Our staff are leading experts in the field of international sport management. They have worked with organisations including Adidas, Sky Sports, Red Bull, Sport England, the Football League, and the Lawn Tennis Association. Staff also sit on the boards of organisations including the World Association of Sport Management, the European Association of Sport Management, the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA), and the Leisure Studies Association.

Whether you are interested in traditional sports, emerging sports, e-sports, or marketing through sport, the MSc International Sport Management has been designed to support your academic and vocational development. Staff with significant sport business experience and contacts with industry partners teach the Masters course in a sport department, rather than a business school. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Teaching And Assessment

Modules covered on the course include: The Sport Marketing Process; International Resource Management in Sport; Strategic Management for Sport; International Sport Event Management; and The Research Process.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information, financial analysis and developing strategic plans. You will undertake an applied research project to complete your Masters.

All students have the support of a guidance tutor and will meet with them regularly throughout the course to help with personal and professional issues that arise.

Module Overview
SP0742 - Sports Development in Contemporary Society (Optional, 20 Credits)
SP0743 - Applied Sport Research Project (Core, 60 Credits)
SP0744 - Integrated Sport Marketing Communication (Optional, 20 Credits)
SP0745 - International Resource Management for Sport (Core, 20 Credits)
SP0746 - International Sport Event Management (Core, 20 Credits)
SP0747 - Strategic Management for Sport (Core, 20 Credits)
SP0748 - The Research Process (Core, 20 Credits)
SP0749 - The Sport Marketing Process (Core, 20 Credits)

Learning Environment

Through interactive lectures from staff and visiting experts, seminars and workshops, you’ll undertake task-based learning activities that draw upon academic and professional research resources.

You’ll benefit from an action-learning approach that will help you to develop a personal toolkit of the diverse and complex skills and knowledge needed to become a creative organisational change agent.

The course’s specialised sports focus connects you directly to networks of international, national and regional sport, providing a unique insight into the global sports industry.

In recent years, we have offered a field trip to Lausanne, Switzerland, home of the International Olympic Committee (IOC), numerous international sport federations, and many other leading agencies in international sport. During this trip, which we believe is unique in the sector, students meet with representatives from these top-level international agencies to learn about current issues in international sport management.

Research-Rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Your research skills will be developed via a reflective research portfolio in semester 1. In semester 2 you will choose the focus of your dissertation study and will be encouraged to create new knowledge that can help to inform the academic and/or professional communities of international sport management.

Immersion in academic literature is a central tenet of the course, balanced with an applied professional focus. The exploration of sport management issues and debates with an international theme enhance the course’s depth and breadth of insight and critical evaluation.

Staff are actively researching a range of topics in the field including branding and consumer culture, volunteer management, organisational evolution in sport, and fan behaviour and emerging digital technologies at live sporting events.

Give Your Career An Edge

Sport attracts the very best managers, and throughout this course you will acquire and apply the knowledge and skills required by the international sport industry and the wider management professions.

Employability is embedded into this course through industry engagement opportunities, presentations by guest speakers, visits to sports venues and events and by participating in the international field visit.

Our strategy of embedding employability and enterprise throughout this course is highly successful with graduates achieving high levels of employment in graduate-level jobs globally.

You will have volunteer and employment opportunities within University sport to help you to develop your skills, experience and network, and will be encouraged and supported to find this work.

Your Future

The sport industry has changed significantly in recent years but it continues to be a dynamic and innovative working environment, creating challenges and well-paid career opportunities for knowledgeable sport managers.

Graduates of the MSc International Sports Management will have distinctive skill sets with the ability to critically discuss the concepts and key functions of international sport management as well as being able to analyse and avaluate strategy, organisational structures and design, plus organisational behaviour and operations in international, European and UK-based sports organisations.

You will be able to critically discuss the management of resources, the marketing of sport products, the strategic direction of sport organisations and the ethical, environmental and legal issues underpinning international sport management.

Graduates of this course are successfully building international careers in organisations including the International Paralympic Committee, FIBA (the International Basketball Federation), UEFA Euro 2016, Triathlon Australia, British Cycling, Pacific Sport, Basketball Bundesliga, British Athletics, Liverpool FC, the German Olympic Sport Confederation, the Rugby Football Union, the Hellenic Volleyball Federation and the Great Run Company.

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Turn your passion for sport into a career

Massey’s Master of Sport Management is a unique new 180-credit programme that will qualify you for a professional career in the sports industry.

Be a sport manager of tomorrow

The increasing professionalisation of sport means there is a growing demand for qualified managers to manage and promote sports affairs. To be an effective sport manager of tomorrow, you will need a strong background in both business management and sport-related subjects. The Master of Sport Management combines broad business training and specialist skills to give you an excellent basis for careers in all areas of sport management.

Unique in New Zealand

The Master of Sport Management is a unique qualification in New Zealand. No other university offers a similar sports qualification in conjunction with a business school, making it the country’s only professional practice, 180-credit, sport management-specific qualification. The course is specifically designed to meet the needs of sport organisations. You will gain a valuable, flexible and highly marketable qualification, giving you skills and in-depth understanding in a broad range of management and sport-related areas.

Qualify more quickly

This new 180-credit programme will get you qualified in less time than a traditional master’s. You can complete it in twelve months of full-time study. If you study part-time it will take between two and a half and five years.

Insider industry knowledge

Massey has strong strategic partnerships with regional and national sport organisations. You will meet sport industry professionals through in-class guest lectures, field trips, the 60-credit professional practice course, and researching for assignments. You will acquire the knowledge and skills vital to excel as a sport management professional.

Be in demand

There is a market demand for professionally qualified sport managers. As sports bodies become more commercially focused, there will be a growing need for suitably qualified people like you with a sport and business background.

Research and teaching expertise

Massey’s Master of Sport Management staff are recognised as top researchers in sport management, with publications in the main sport management journals and as members of editorial boards for key journals, such as the Journal of Sport Management.

Study when and where it suits you

The Master of Sport Management can be studied full-time or part-time, through distance learning or internally at Auckland.

International recognition

Massey Business School is ranked in the top 2% of business schools globally.

Massey University’s business and management studies rank in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

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This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership.

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. In parallel to the academic curriculum run the Employment & Enrichment events; a journey of professional and personal development through learning and knowledge enhancement activities. The Employment & Enrichment events allow access to industry leading guest speakers, business opportunities and additional classes.

The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.

London is a phenomenal opportunity for students to live and learn in a truly global city.

To find out about the Programme Leader for this course, please click here.

Graduates of the MSc Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download the MSc Sport Management Programme Specification.

Modules

Our MSc Sport Management modules have been developed in order to give you the best preparation for a leadership career in the wider sports industry.

Semester 1

• Financial and Human Capital Management
• Strategic Sports Marketing Management
• Sustainable Stadium and Event Management
• Leadership and Influence in Sport

Semester 2

• Corporate Strategy in a Sporting Context
• Current Themes in Sports Law

Semester 3

• Dissertation and Research Methods

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media.

Read more about Employability at UCFB

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Introduction

Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time, Part-time
- Start date: September
- Course Director: Dr Mathieu Winand

Course objectives

The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.
Throughout the course you will be challenged to evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors strive to flourish, and to apply your developing knowledge and management skills to meet the inherent sport management challenges.
Taught by staff with consultancy and research experience, this MSc reflects the current industry trends and employer needs. Your studies will include: strategic management, finance, research methods, professional practice and integrated sport management studies. You will also have the opportunity to widen or deepen your knowledge through selection of two option modules.
On successful completion you will be able to:
- identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices.
- apply management theory to the context of managing sport organisations.
- conduct research into sport issues relevant to managing and developing sport organisations and events.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 51 in each component
- IBT TOEFL: 90 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

Management concepts and theories will be delivered through traditional lecturing methods. Theory will be applied to practice through case study analysis, discussion with sport management practitioners, seminars and research. You will acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities, and which are essential if you are to become an effective manager. The modules are assessed by coursework only and designed to encourage students to link theory to professional practice.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
In the most recent Research Assessment Exercise (RAE) sports research at Stirling was ranked 1st in Scotland and in the top five in the UK, with 85 percent of publications classed as ‘International level’ and 15 percent as ‘World-leading’.

Careers and employability

- Career opportunities
Gaining this degree will prepare you for sport management jobs with a local authority, a commercial organisation or with a voluntary sport organisation such as a governing body of sport.
A key benefit of this course is the opportunity to gain expert management knowledge that can be applied to a wider range of industrial sectors than just sport.

- Employability
You will have the opportunity to work with a sport organisation during a 30-hour internship as well as organising and marketing a local sport event with Active Stirling. That experience will increase your employability for the job you aim for in the sport sector.

- Industry connections
The University has strong partnerships with a number of organisations including: PGA Scotland, Scottish Professional Football League, Senscot, Scottish Sport Federations, Forth Valley Football Academy and Active Stirling.

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UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.

In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.

By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.

As a capstone to the MSc International Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.

At UCFB we bridge the gap between academia and business. In parallel to the academic curriculum run the Employment & Enrichment events; a journey of professional and personal development through learning and knowledge enhancement activities. The Employment & Enrichment events allow access to industry leading guest speakers, business opportunities and additional classes.

London is a phenomenal opportunity for students to live and learn in a truly global city.

To find out about the Programme Leader for this course, please click here.

Graduates of the MSc International Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download the MSc International Sport Management Programme Specification.

Modules

SEMESTER ONE: OCTOBER – JANUARY

• Financial and Human Capital Management (20 credits)
• Leadership and Influence in Sport (20 credits)
• Sustainable Stadium and Event Management (20 credits)
• Global Strategic Sports Marketing Management (20 credits)

SEMESTER TWO: FEBRUARY – APRIL

• Corporate Strategy in a Sporting Context (20 credits)
• Globalisation of Sport Management (20 credits)
• Research Methods and Dissertation (Preparation) (60 credits)

SEMESTER THREE: MAY – SEPTEMBER

• Dissertation (Completion)

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media. The international elements of this degree provide students with the skills and experience to progress in a multi-billion-pound global industry.

Read more about Employability at UCFB

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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Sport provision is a major industry in most countries, and sport resources are in great demand.

Strong links exist with practitioners in the management field, and staff have conducted research for a range of respected organisations including the Sports Councils, the International Olympic Committee, and the European Commission.

Core study areas include sport markets and industries, managing service quality in sport, economics of sport and leisure, management of human resources, research methods for sport management, sport management: theory and practice, introduction to financial management, marketing management, strategic management, and a research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

Programme modules

Compulsory Modules:
Semester 1
- Sport Markets and Industries
- Managing Service Quality in Sport
- Economics of Sport and Leisure
- Management of Human Resources
- Research Methods for Sport Management

Semester 2
- Sport Management: Theory and Practice
- Introduction to Financial Management
- Marketing Management
- Strategic Management

Summer
- Project

Selection

You may be selected upon confirmation of satisfactory academic background, experience and references.

Assessment

Examination, coursework and project.

Careers and further study

Typical destinations include employment in a wide range of commercial organisations involved in sports marketing and sponsorship, sport facility management, event promotion and sports management consultancy.
Graduates have also obtained employment in national and international sport federations as well as national government sport agencies and local government sport departments. A small number of graduates go on to undertake PhD research as a gateway to an academic career or to specialist management or policy research roles.

Why choose sport, exercise and health sciences at Loughborough?

Staff within the School are renowned internationally for the quality of their teaching and research, which has influenced policy and practice around the world.

Knowledge gained from our research underpins the teaching and variety of learning experiences offered through the School’s comprehensive range of postgraduate taught and research degrees.

Our staff expertise, combined with on-going investment in buildings, teaching facilities, laboratories and equipment, makes the School of Sport, Exercise and Health Sciences a stimulating, multidisciplinary environment in which to study.

- Research
Research within the School is classified broadly into three themes: Performance in sport, Lifestyle for health and well-being, and Participation in sport and exercise.

- Career prospects
Over 92% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as APR Psychology, Adidas, BUPA, Badminton England, British Red Cross, Ministry of Education, KPGM, Lucozade, NHS, Nuffield Health and Youth Sport Trust.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

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The MA in Sport Management aims to provide the opportunity for graduates and practitioners in sport and sport management related professions to engage in critical and intellectually rigorous investigation of the process of sport management from strategic planning through to practical implementation, in order to contribute to personal and career development.

The course is unique in that it emphasises the applied nature of learning in sport management and allows students to draw upon their own vocational experiences and encourages them to apply the findings of the academic discipline in the workplace. The course has been designed alongside the requirements of employers and professional bodies in the area of sport management.

Benefits of Sport Management

- The course is aimed at both graduates aspiring to work in the sports industry and at current sports professionals seeking to acquire the skills to achieve management positions.
- Students may study full time (1 year) or part time (2 years).
- Both routes enable you to work alongside your studies.
- The course focuses heavily on the applied nature of sport management with students supported and encouraged to take on professional work placements in industry.

Graduate Destinations

On completion of the MA students can apply to progress to an M.Phil, MbR or PhD.

Postgraduate study in sports management will equip a wide range of potential sports practitioners with the necessary skills to lead and manage within the sports industry. This include: Private sector sports companies Sports governing bodies Further Study Education Enterprise – setting up own business.

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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management and marketing of sport.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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Designed for those with aspirations towards senior management positions within football and sport, this unique programme allows students to study a Masters degree online.

A first for UCFB, students now have the opportunity to study UCFB’s esteemed MSc International Sport Management programme, usually taught on campus, in a full, online delivery format.

The programme has been developed for those with aspirations towards senior management positions within the core functional departments of football and sport.

UCFB’s unique MSc International Sport Management (Online) provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the football and sports industry, for example in management, marketing or operations.

Graduates of the MSc Sport Management (Online) programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Modules

Semester One

• Financial and Human Capital Management
• Leadership and Influence in Sport
• Sustainable Stadium and Event Management
• Global Strategic Sports Marketing Management

Semester Two

• Corporate Strategy in a Sporting Context
• Globalisation of Sport Management
• Research Methods and Dissertation (Preparation)

Semester Three

• Dissertation (Completion)

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management.

The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media.

The international elements of this degree provide students with the skills and experience to progress in a multi-billion-pound global industry.

Read more about Employability at UCFB

Read less

The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. However, alongside this growth has also developed a more competitive labour market and higher expectations of organisations, managers and customers within the sport industry.

WHY CHOOSE THIS COURSE?

The strong specificities of the sport industry (e.g. high media coverage and social resonance, ambiguity of objectives and conflicting logics, multiplicity of stakeholders, uncertainty of outcome, necessary cooperation and co-production between competitors, fans loyalty, volunteerism etc.) require managers with specific skills and expertise, and an in-depth knowledge of sport organisations.

The MSc in Sport Management at the Coventry Business School therefore aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport sector. In this regard, the following objectives have been established:
-To introduce you to a range of concepts and theories that will enable them to critically analyse sports organisations contexts and functions both nationally and internationally
-To explore current trends and key concepts in sport management
-To enable you to further develop analytical and decision-making skills and to encourage reflective practice
-To enable you to recognise, plan and develop appropriate management skills necessary to build contacts in the sport industry and/or gain employment in sport organisations

WHAT WILL I LEARN?

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

The Sport Management course covers a range of subject areas such as:
-Sport organisation and governance
-Sport legal environment and broadcasting
-Sport finance
-Managing people in sport organisations
-Sport marketing and sponsorship
-Facilities and events operations management

You are also given the opportunity to follow optional topics such as:
-Strategic management
-Entrepreneurship and small business
-Developing skills for business leadership
-Market research

HOW WILL THIS COURSE BE TAUGHT?

The Business School provides a specialist management course designed to suit the needs of the sports industry sector.

The MSc course provides the flexibility to allow you to focus within the sports industry on particular sector(s) or skills which support your professional aspirations. It offers opportunities for work-based research and the opportunity to undertake a company internship to gain invaluable work experience in the industry.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc in Sport Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Sport and Tourism to study sport management at a higher level. However, graduates of any discipline (e.g. sport science but also general management, sociology, engineering etc.) who wish to work in the sport industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing sports organisations.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular. It is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies, media organisations, members of supporters’ organisations, and government officials with responsibilities in the sport, and specifically the football, sectors, as well as people with a general interest in the sport, football and media industries; or those seeking a broad education in the functioning of the football industry which will act as a platform for securing employment in the football industry or related sector.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management and MSc Sport Management, Governance and Policy.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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This Master's degree introduces you to issues of governance and regulation and how they apply in the sport industry. It provides you with a thorough introduction to theoretical issues in corporate governance and sport economics, and links these to the governance and regulation of sport in practice.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, members of supporters' organisations and local government officials with responsibilities in the leisure field. It will also appeal to those with a general interest in the sport, football and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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The master of public administration with a graduate certificate in sport management and athletics is a professional degree that focuses on the comprehensive career preparation of practicing athletic and sport managers. It is designed for individuals aspiring to leadership and management roles in the complex world of interscholastic, intercollegiate, recreational, and professional sports, as well as corporate fitness.

The program is built on acquiring an experiential understanding of administrative and management practices in athletic settings. It will prepare candidates with the knowledge and skills necessary to apply theory, research and experience to solve academic, athletic, sport and event management challenged. Students will be encouraged to make an ongoing commitment to professional development, and they will likely encounter connecting values between personal and professional experiences.

The Curriculum

The M.P.A. with a graduate certificate in sport management and athletics requires a total of 39 semester hours.

Public Administrative Core and Capstone Requirement (21 Semester Hours):

• PPA 500 Foundations of Public Service
• PPA 501 Research Methods in Public Administration
• PPA 502 Policy Analysis and Program Evaluation
• PPA 503 Public Budgeting and Finance
• PPA 504 Public Human Resources Management
• PPA 505 Public Sector Organisation Theory and Behaviour
• PPA 600 Capstone Seminar in Public Administration

Certificate Requirements - Sport and Athletic Core (18 Semester Hours):

• KIN 513 Theories and Principles of Sport Management
• KIN 514 Problems and Issues in Sport Management
• KIN 553 Facility, Event, and Risk Management
• KIN 554 Gender Enquiry and Sport Law
• KIN 611-612 Intern Study (must complete both)

Career Opportunities

Candidates may find sport management career opportunities on several levels: interscholastic (middle and high school), intercollegiate (NCAA Division I, II, or III), professional (major and minor league), club/recreational (YMCA and other youth sport organisations), and corporate fitness. Course work is designed to meet students' individual interests. Consequently, candidates will be prepared to work on the level that meets their personal target.

Internship Experience

Internship field experiences are offered in a variety of institutional settings, including secondary and higher education, professional, recreational, and corporate fitness levels. The internship experience will give students an opportunity to gain expertise from professional mentors in a setting that is consistent with their career goals. During the internship, students will have the chance to learn from professionals currently working in the field experience the responsibilities required in their chosen area, and make many important contacts that may help further their career. Candidates are required to discuss their career goals with their adviser early in the program to facilitate appropriate internship placement.

Flexible Scheduling

The program is designed for individuals wanting to earn a master's degree part-time whilst working full-time. Students who want to pursue the degree on a full-time basis may complete the program on a faster track. Most courses are held in the late afternoon or early evening. Courses are typically offered during four semesters throughout the calendar year - spring, first and second summer sessions, and fall.

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