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Masters Degrees (Sport Events)

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If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates. Read more
If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates.

We take an innovative approach to the advanced study of sports management, from the sub-disciplines of HRM, marketing, finance and strategy, to their application via global sports organisations and events. You will learn adaptability, creative capacity and a solutions-focused approach.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means you are provided with privileged access to key decision-makers in the sports world. We offer unique opportunities, such as an international field visit which, in previous years, has been to Lausanne, Switzerland – home of the International Olympic Committee and many of the world’s international sport federations.

This course has several available start dates and study methods - please view the relevant web-page for more information:
January full time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtfisx6/

September part time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtpiso6/

Learn From The Best

Our staff are leading experts in the field of international sport management. They have worked with organisations including Adidas, Sky Sports, Red Bull, Sport England, the Football League, and the Lawn Tennis Association. Staff also sit on the boards of organisations including the World Association of Sport Management, the European Association of Sport Management, the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA), and the Leisure Studies Association.

Whether you are interested in traditional sports, emerging sports, e-sports, or marketing through sport, the MSc International Sport Management has been designed to support your academic and vocational development. Staff with significant sport business experience and contacts with industry partners teach the Masters course in a sport department, rather than a business school. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Teaching And Assessment

Modules covered on the course include: The Sport Marketing Process; International Resource Management in Sport; Strategic Management for Sport; International Sport Event Management; and The Research Process.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information, financial analysis and developing strategic plans. You will undertake an applied research project to complete your Masters.

All students have the support of a guidance tutor and will meet with them regularly throughout the course to help with personal and professional issues that arise.

Module Overview
SP0742 - Sports Development in Contemporary Society (Optional, 20 Credits)
SP0743 - Applied Sport Research Project (Core, 60 Credits)
SP0744 - Integrated Sport Marketing Communication (Optional, 20 Credits)
SP0745 - International Resource Management for Sport (Core, 20 Credits)
SP0746 - International Sport Event Management (Core, 20 Credits)
SP0747 - Strategic Management for Sport (Core, 20 Credits)
SP0748 - The Research Process (Core, 20 Credits)
SP0749 - The Sport Marketing Process (Core, 20 Credits)

Learning Environment

Through interactive lectures from staff and visiting experts, seminars and workshops, you’ll undertake task-based learning activities that draw upon academic and professional research resources.

You’ll benefit from an action-learning approach that will help you to develop a personal toolkit of the diverse and complex skills and knowledge needed to become a creative organisational change agent.

The course’s specialised sports focus connects you directly to networks of international, national and regional sport, providing a unique insight into the global sports industry.

In recent years, we have offered a field trip to Lausanne, Switzerland, home of the International Olympic Committee (IOC), numerous international sport federations, and many other leading agencies in international sport. During this trip, which we believe is unique in the sector, students meet with representatives from these top-level international agencies to learn about current issues in international sport management.

Research-Rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Your research skills will be developed via a reflective research portfolio in semester 1. In semester 2 you will choose the focus of your dissertation study and will be encouraged to create new knowledge that can help to inform the academic and/or professional communities of international sport management.

Immersion in academic literature is a central tenet of the course, balanced with an applied professional focus. The exploration of sport management issues and debates with an international theme enhance the course’s depth and breadth of insight and critical evaluation.

Staff are actively researching a range of topics in the field including branding and consumer culture, volunteer management, organisational evolution in sport, and fan behaviour and emerging digital technologies at live sporting events.

Give Your Career An Edge

Sport attracts the very best managers, and throughout this course you will acquire and apply the knowledge and skills required by the international sport industry and the wider management professions.

Employability is embedded into this course through industry engagement opportunities, presentations by guest speakers, visits to sports venues and events and by participating in the international field visit.

Our strategy of embedding employability and enterprise throughout this course is highly successful with graduates achieving high levels of employment in graduate-level jobs globally.

You will have volunteer and employment opportunities within University sport to help you to develop your skills, experience and network, and will be encouraged and supported to find this work.

Your Future

The sport industry has changed significantly in recent years but it continues to be a dynamic and innovative working environment, creating challenges and well-paid career opportunities for knowledgeable sport managers.

Graduates of the MSc International Sports Management will have distinctive skill sets with the ability to critically discuss the concepts and key functions of international sport management as well as being able to analyse and avaluate strategy, organisational structures and design, plus organisational behaviour and operations in international, European and UK-based sports organisations.

You will be able to critically discuss the management of resources, the marketing of sport products, the strategic direction of sport organisations and the ethical, environmental and legal issues underpinning international sport management.

Graduates of this course are successfully building international careers in organisations including the International Paralympic Committee, FIBA (the International Basketball Federation), UEFA Euro 2016, Triathlon Australia, British Cycling, Pacific Sport, Basketball Bundesliga, British Athletics, Liverpool FC, the German Olympic Sport Confederation, the Rugby Football Union, the Hellenic Volleyball Federation and the Great Run Company.

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This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. Read more
This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied sciences.

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Course delivery:

The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.

All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.

The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course.

Syllabus

A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules:

Strategic Sport Business Management
Marketing and Sponsorship for Sports and Events
Sports in the Global Marketplace
Professional Enquiry
Final project

Two from:

The Law and Regulation of Sport
Contemporary Issues in Global Sport
Globalisation, Society and Culture
Sport for International Development and Peace
Innovation, Entrepreneurship and Small Business Development
Sport Tourism
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
Digital Marketing Strategies
Risk and Crisis Management
Ethnography
Tourism and International Cooperation
Human Resource Strategy in Multi-Unit Service Organisations

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

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Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. Read more

Introduction

Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time, Part-time
- Start date: September
- Course Director: Dr Mathieu Winand

Course objectives

The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.
Throughout the course you will be challenged to evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors strive to flourish, and to apply your developing knowledge and management skills to meet the inherent sport management challenges.
Taught by staff with consultancy and research experience, this MSc reflects the current industry trends and employer needs. Your studies will include: strategic management, finance, research methods, professional practice and integrated sport management studies. You will also have the opportunity to widen or deepen your knowledge through selection of two option modules.
On successful completion you will be able to:
- identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices.
- apply management theory to the context of managing sport organisations.
- conduct research into sport issues relevant to managing and developing sport organisations and events.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 51 in each component
- IBT TOEFL: 90 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

Management concepts and theories will be delivered through traditional lecturing methods. Theory will be applied to practice through case study analysis, discussion with sport management practitioners, seminars and research. You will acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities, and which are essential if you are to become an effective manager. The modules are assessed by coursework only and designed to encourage students to link theory to professional practice.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
In the most recent Research Assessment Exercise (RAE) sports research at Stirling was ranked 1st in Scotland and in the top five in the UK, with 85 percent of publications classed as ‘International level’ and 15 percent as ‘World-leading’.

Careers and employability

- Career opportunities
Gaining this degree will prepare you for sport management jobs with a local authority, a commercial organisation or with a voluntary sport organisation such as a governing body of sport.
A key benefit of this course is the opportunity to gain expert management knowledge that can be applied to a wider range of industrial sectors than just sport.

- Employability
You will have the opportunity to work with a sport organisation during a 30-hour internship as well as organising and marketing a local sport event with Active Stirling. That experience will increase your employability for the job you aim for in the sport sector.

- Industry connections
The University has strong partnerships with a number of organisations including: PGA Scotland, Scottish Professional Football League, Senscot, Scottish Sport Federations, Forth Valley Football Academy and Active Stirling.

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The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. Read more
The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. However, alongside this growth has also developed a more competitive labour market and higher expectations of organisations, managers and customers within the sport industry.

WHY CHOOSE THIS COURSE?

The strong specificities of the sport industry (e.g. high media coverage and social resonance, ambiguity of objectives and conflicting logics, multiplicity of stakeholders, uncertainty of outcome, necessary cooperation and co-production between competitors, fans loyalty, volunteerism etc.) require managers with specific skills and expertise, and an in-depth knowledge of sport organisations.

The MSc in Sport Management at the Coventry Business School therefore aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport sector. In this regard, the following objectives have been established:
-To introduce you to a range of concepts and theories that will enable them to critically analyse sports organisations contexts and functions both nationally and internationally
-To explore current trends and key concepts in sport management
-To enable you to further develop analytical and decision-making skills and to encourage reflective practice
-To enable you to recognise, plan and develop appropriate management skills necessary to build contacts in the sport industry and/or gain employment in sport organisations

WHAT WILL I LEARN?

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

The Sport Management course covers a range of subject areas such as:
-Sport organisation and governance
-Sport legal environment and broadcasting
-Sport finance
-Managing people in sport organisations
-Sport marketing and sponsorship
-Facilities and events operations management

You are also given the opportunity to follow optional topics such as:
-Strategic management
-Entrepreneurship and small business
-Developing skills for business leadership
-Market research

HOW WILL THIS COURSE BE TAUGHT?

The Business School provides a specialist management course designed to suit the needs of the sports industry sector.

The MSc course provides the flexibility to allow you to focus within the sports industry on particular sector(s) or skills which support your professional aspirations. It offers opportunities for work-based research and the opportunity to undertake a company internship to gain invaluable work experience in the industry.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc in Sport Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Sport and Tourism to study sport management at a higher level. However, graduates of any discipline (e.g. sport science but also general management, sociology, engineering etc.) who wish to work in the sport industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing sports organisations.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry. Read more

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.

On this course you gain

  • employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
  • a well-developed international/global perspective on the sports industry
  • the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if

  • you have a sport or business and management related degree
  • you have management experience and an interest in sport or leisure

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

Course structure

Full-time – one year – two days a week with four taught modules each semester followed by a project

Part-time – typically two years – tailored to your needs where possible and normally one day a week

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.

Core modules:

  • Researching sport management (15 credits)
  • International sports marketing and the media (15 credits)
  • Global economics of sport (15 credits)
  • International sports strategy (15 credits)
  • Managing people in sport organisations (15 credits)
  • Sport business consultancy (15 credits)
  • International sport event management (15 credits)
  • Financial skills for business decisions (15 credits)

Optional modules

Choose one from:

  • Research project (60 credits)
  • Work based learning project (60 credits)

Course support

Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.

During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation. 

Assessment

  • coursework assignments
  • essays
  • management projects
  • problem solving exercises
  • group work
  • project
  • phase tests

Employability

Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.

If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.



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There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop. The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals. Read more

There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.

The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.

A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.

A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.

Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.

Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.

The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.

The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.

An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.

Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.

The programme provides the students with the basis for developing their own approach to learning and personal development.

Programme learning outcomes

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

  • Demonstrate a systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
  • Demonstrate a high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
  • Demonstrate an understanding of the research process
  • Evaluate independently critical approaches and techniques relevant to international events management
  • Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Knowledge and understanding

Upon completing the programme, students will be able to demonstrate:

  • A systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
  • A high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
  • An understanding of the research process.

Application and evaluation

Students will be able to:

  • Evaluate independently critical approaches and techniques relevant to international events management
  • Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Synthesis and creativity

Students will have the ability to:

  • Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Ethical understanding

Students will be able to evaluate the ethical dilemmas likely to arise in research and professional practice and formulate solutions in dialogue with peers, clients, mentors and others.

Professional practical skills

Students will have:

  • An awareness of key, contemporary issues facing the events industry with regard to development
  • Gained insight into issues of strategic development and will develop the skills required to identify, analyse, critique and provide solutions to these issues

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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The Master of Sports Management explores the professional challenges and opportunities for managers in the complex international sporting industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the complex international sporting industry.

Exploring sports management from a grassroots level through to elite professional sport organisations and events, this program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector.

Based on the latest research and in consultation with industry, you will focus on managing high performance sport, business strategies, strategic sport marketing, human resource management, finance, risk management, law and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.

See the website https://bond.edu.au/program/master-sports-management

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:
- Professional sport teams, leagues and affiliated organisations
- Community service organisations
- Government sport and recreation services
- Local, state and national sport governing bodies
- Major event corporations
- Sport venue management
- Recreational and amateur sport organisations
- High performance sport development and player management
- Sport advertising, media relations, sponsorship and marketing
- Apparel and merchandising companies
- Not-for-profit organisations
​- Logistics, compliance and financial operations

English language proficiency requirements

As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English Language Proficiency Requirements for university study https://bond.edu.au/future-students/study-bond/how-apply/information-international-students/english-language-requirements .

Find out how to apply here https://bond.edu.au/future-students/study-bond/how-apply

Work experience & internships

As part of the Master of Sports Management, you may take the Sport Management Professional Preparation elective*. This industry experience subject is for academic credit and involves students gaining on-the-job practical experience within a sport-based organisation relevant to their studies. You will be responsible for working through tasks and projects, and expected to engage in problem-solving and professional techniques relevant to the sport organisation with which you are working. This enables you to apply the knowledge and skills you have learnt during the advanced subjects in sports management to real-world situations.

Bond University enjoys affiliations with numerous local, national and international sport organisations which grant access to real life opportunities including internships, work experience and research. Many practitioners from national and state sport governing bodies and sport organisations across professional, semi-professional and amateur levels of sport are involved in the delivery of classroom based material and workshops, as well as program governance through the maintenance of the External Industry Program Advisory Committee.

Click here to find out about the Industry Advisory Board https://bond.edu.au/about-bond/academia/faculty-health-sciences-medicine/faculty-health-sciences-medicine-industry

Bond University Sports Management students have conducted their industry experience with a varied range of sport organisations. Bond continues to expand its network of relationships in this sphere. Below are some of the sport organisations with which Bond has relationships:
- Australian Olympic Committee
- Australian Institute of Sport
- Australian Sports Commission
- Gold Coast City Council
- Association of Surfing Professionals International
- International Rugby Board
- Australian Rugby Union
- Australian Football League
- Queensland Academy of Sport
- Netball Queensland
- Baseball Queensland
- Australian University Games
- Skateboarding Australia

Throughout the program, you will be encouraged to further your career pathways by undertaking extra-curricular voluntary work in the sport sector in order to develop your practical skills and build industry networks.

* Student must maintain a Grade Point Average of at least 2.5.

An elite athlete friendly university

Bond University is a member of the Australian Sport Commission’s Elite Athlete Friendly University Agreement (EAFUA). Through this agreement, Bond is dedicated to supporting elite athletes in the balanced pursuit of their academic and sporting goals by introducing more flexible academic regulations and requirements for elite student athletes.

See the website https://bond.edu.au/program/master-sports-management

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Sport and Physical Activity is fun, good for us and can change lives. It is a huge global industry that is set to grow further as governments increasingly recognise the role of sport in supporting health and wellbeing and creating vibrant communities. Read more
Sport and Physical Activity is fun, good for us and can change lives. It is a huge global industry that is set to grow further as governments increasingly recognise the role of sport in supporting health and wellbeing and creating vibrant communities.

To deliver this, the sector needs an innovative and dynamic workforce. This course will support you as a current or future leader to develop skills in the management and development of Sport and Physical Activity.

You will have the opportunity to review and analyse examples of best practice, develop sustainable sport participation programmes and research a Sport and Physical Activity topic area of your choice.

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/international-management-of-sport-and-physical-activity

Course detail

• Gain an advanced understanding of the management and leadership of sport and physical activities and interventions aimed at making a positive impact upon individuals and communities locally and worldwide
• Study using range of learning activities, including lectures, seminars, online learning, action learning and tutorials, and from a team who have a wide range of expertise and experience in specific subject areas such as leisure, sport
• Explore ways to develop new, creative and innovative ideas to motivate people to participate in sport and physical activities while gaining the necessary personal competencies, applied practical skill-sets and subject expertise to become a theoretically informed and reflective practitioner
• Develop the ability to implement a wide range of programmes and interventions, as well as being able to manage people and organisations to achieve sport and physical activity outcomes both nationally and internationally.
• Benefit from our links with industry and the Government as you gain considerable experience of working with employers to investigate and analyse real industry problems and develop potential solutions for them (including a semester long research project).

Modules

• Sport and Physical Activity Leadership
• Managing Sport and Physical Activity
• Applied Leadership and Management of Sport and Physical Activity
• The Structure of Sport and Physical Activity
• Research Methods for Sport and Physical Activity
• Comparative Sports Policy
• Sport and Physical Activity Research Project

Assessment

You will undertake a variety of assessments, including:

• Written Reports and Essays
• Verbal Presentations
• Online Reflective Journals
• Case Studies
• Phase Tests
• Applied assessments relating to managing the design, planning, delivery of a sport and physical activity intervention.

Assessment activities will be based on tasks that provide the opportunity to demonstrate both vocational skills and subject knowledge.

As you progress through the units, the assessment criteria will emphasise the expectation that you demonstrate theory driven understanding of sport and physical activity management issues and practices. This is reflective of the higher levels of cognition required to study at master's level.

Careers

Your employability is supported in the following ways:

1. Professional Accreditation – The course was written to meet the professional standards Job Band B (Middle Management and Aspiring) as identified by CIMSPA, the Chartered Institute for the Management of Sport and Physical Activity. The University will support you in becoming a Student Member of CIMSPA and provide information regarding CIMSPA events and conferences which will support your employment opportunities.

2. Current and Future Industry Knowledge – The units, the resources and the teaching and learning will support the development of current industry knowledge and evaluate future industry direction.

3. Applied Industry Experience – The course provides the opportunity to test and apply industry experience.. There are also additional opportunities to gain applied industry experience by students involving themselves with the University of Bedfordshire Student Led Sports Company.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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Many events now have an international focus working across cultural, economic and geographical boundaries. Read more
Many events now have an international focus working across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of international events management, this course offers you the practical and strategic understanding required to run international events effectively.

Guest speakers from industry regularly share their knowledge and insights through a series of lectures, case studies and field trips, which keeps the course contemporary and industry focused. You will also be invited to bring your own cultural experience and understandings to the course, making it attractive to home and non-EU students.

You will gain a thorough grounding in key aspects of international events management. This course is suitable if you want to enter the events profession as a manager or if you have events experience and want to enhance your event knowledge in an international context either in the UK or overseas.

For Students from outside the EU who want to improve their English and academic skills we offer a combined masters course with the MSc International Events Management. If you have an IELTS score of 5.0 or 5.5 you can study for two semesters before starting your postgraduate degree. As you will be given one unconditional offer you will not normally need to renew your visa. Find out more about our International Masters (http://courses.leedsmet.ac.uk/main/course.htm?ban=INTMF).

Teaching and Learning

This course is delivered full and part-time. The full-time course is taught over two days per week and if started in September takes twelve months to complete. If you choose to start in January, the course will take eighteen months due to the summer break.

The course requires a great deal of independent learning and study. The course is approximately equivalent to a working week requiring approximately 38 hours study in total, including contact time. However this is only a rough guide and will vary according to the academic workload and the students preferred work mode.

Part-time the course is taught one day per week over a two year period. There is some flexibility with part-time delivery and may have the option to expand or shorten your studies in particular circumstances.

The teaching methods used are diverse and include lectures, seminars, tutorials, workshops, practical exercises and online learning materials. Some modules adopt a blended learning approach using online materials and face-to-face delivery.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/internationalevents_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You can choose from a variety of career opportunities spanning from high-profile large scale events to specialised areas. This diverse industry can offer employment opportunities in charities, film and theatre, music and media, sport, corporate events, conferencing and the public sector. Some of our students have started their own events businesses, while others have moved into academia and research.

- Event Marketing Manager
- International Account Manager
- Conference Operations Manager
- Event Production Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing. Some staff still work the festival circuit and offer a wealth of experience in this field. There are also opportunities for students to work at the festivals through our partnerships.

The Centre and staff are members of many key professional associations in events and related fields, including International Festivals and Events Association (IFEA) and British Arts Festivals Association (BAFA). The Centre was recently awarded the NSA Centre for Excellence for Events Management (Sports and Active Leisure). Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

David Hind

Head of School

"We work very closely with the travel and tourism industry to ensure that our students are well prepared for careers in the industry."

David has been involved in tourism education in the UK since 1985 and entered higher education following a career working for specialist tour operators in SE Asia, USA and Europe. He is currently Head of one of the largest schools of its kind in Europe - 1800 students and 60 full time academic staff - home to the UK Centre for Events Management and the first School in the UK to be recognised as a Centre of Excellence by the Institute of Travel & Tourism.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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How do athletes overcome setbacks? What is the best way for coaches to develop a great team dynamic? How do referees and officials deal with criticism? What factors influence people to take part in exercise?. Read more
How do athletes overcome setbacks? What is the best way for coaches to develop a great team dynamic? How do referees and officials deal with criticism? What factors influence people to take part in exercise?

Sport and exercise psychologists seek to understand the ways in which thoughts and emotions can affect performance and exercise participation. They use this knowledge to provide psychological skills support, increase motivation and develop self-belief at all levels, whether that’s encouraging the public to adopt a more active lifestyle or improving the performance of elite competitors.

This British Psychological Society (BPS) accredited Masters degree will develop the advanced psychological knowledge to understand critical issues in sport and physical activity, from recreational to elite level.

For more information on the part time option of this course, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/sport-and-exercise-psychology-dtpsxp6/

Learn From The Best

The teaching team includes a number of BPS Chartered and HCPC registered Sport and Exercise Psychologists who have links to high profile governing bodies and sporting organisations including The Football Association (FA), Newcastle United Foundation and the English Institute of Sport, so when you choose this course you can be sure the knowledge and skills you will gain will be current and industry-relevant.

You will learn from research-active academics from across the Department of Psychology and Department of Sport, Exercise and Rehabilitation, a valuable combination not found in most institutions. The experienced, cohesive teaching team have been praised by the BPS, external examiners and students alike for their knowledge, enthusiasm and high levels of student support.

Teaching And Assessment

At Northumbria, we take a practical approach to learning and assessment. Based in our well-equipped laboratory facilities and the state-of-the art Sport Central, you will be given the opportunity to work with athletes and client groups.

You’ll find that many modules use real-world scenarios, providing an opportunity to satisfy your intellectual curiosity as you work your way through evidence that often seems contradictory or controversial. You may find yourself helping to solve a real-life athlete issue; implementing intervention strategies to assist with performance; or developing a strategy to encourage behaviour change.

Assessment methods are varied and include exams, critical reviews and essays. Much of the course-based assessment has been developed to illustrate how the principles of sport and exercise psychology are applied in real world contexts. These may include reflections, case study reports, client/athlete needs assessments presentations, and handouts to coaches.

Moduler Overview
PY0756 - Exercise Psychology (Core, 20 Credits)
PY0757 - Motor Processes in Sport (Core, 20 Credits)
PY0758 - Psychological Skills for Sport Performance (Core, 20 Credits)
PY0759 - Counselling and Interpersonal Processes in Sport and Exercise (Core, 20 Credits)
PY0774 - Qualitative and Quantitative Methods (Core, 20 Credits)
PY0775 - Professional Skills (Core, 20 Credits)
PY0776 - MSc Thesis (Core, 60 Credits)

Learning Environment

You will be working within our modern, purpose-built teaching rooms and laboratories for taught and practical based sessions.

You will develop data analysis and interpretation skills using advanced statistical software packages as well as online survey platforms and bespoke laboratory software, including psychometric and cognitive tests.

As a postgraduate psychology student you will also have access to a dedicated common room for study, informal learning and socialising.

Research-Rich Learning

Throughout the course you will develop an understanding of research-informed practice and learn to apply this practically, through solving case studies, assessing clients for psychological skills intervention, and interpreting patterns of behaviour.

You will draw from the strengths of research active academics whose interests cover wide-ranging subjects from investigating the effects of venue on sports performance, interpersonal processes in sport, the psychological influence of injury, alcohol consumption in student athletes and the impact of physical activity on psychological wellbeing.

Your MSc thesis is submitted in journal format which allows for ongoing review and evaluation. This eases the process of submitting for publication, can strengthen a scholarship or funding application, and improve the prospect of securing employment in an academic environment.

Give Your Career An Edge

As the link between psychological wellbeing and physical activity becomes more defined, the demand for exercise psychologists in the healthcare sector has increased – particularly in the areas of health promotion and rehabilitation. Similarly, there is a growing demand for sports psychologists to deliver support from grassroots level through to performance athletes. This Masters degree programme will help develop the professional skills that will give you the edge in this evolving area of psychology.

For applicants who already possess the Graduate Basis for Chartered membership (GBC) and who successfully complete the course, you can then go on to complete the BPS Stage 2 Qualification in Sport and Exercise Psychology. After completing both Stage 1 and Stage 2 qualifications this will then enable you to become an HCPC registered Sport and Exercise Psychologist practitioner, a legally protected title.

Your Future

You will graduate with a wide range of professional skills, which include the ability to:
-Critically evaluate current theories and evidence which can be applied to understand and solve complex issues in real world contexts.
-Communicate your ideas and findings effectively to variety of audiences, whether it be coaches, parents, athletes or exercise enthusiasts.
-Apply relevant ethical, legal and professional practice frameworks (such as those required by the BPS and HCPC).

Your transferable skills will include oral and written communication, critical evaluation, problem solving, time management, IT and advanced statistical and qualitative analysis techniques.

Graduates with Stage 1 and Stage 2 qualifications who are interested in sport psychology will be in a strong position to work with major sports teams or field-based consultation at major sporting events. Options for exercise psychologists include working in private rehabilitation, gyms, the NHS, GP exercise referral schemes and local Councils.

Some of our recent graduates now work as teachers, coaches, consultants, in the healthcare sector and for organisations including the English Institute of Sport and Sunderland Association Football Club (SAFC). Many of our students have gone on to further postgraduate opportunities such as Ph.D. study whilst some have also secured placement opportunities in elite, amateur and recreational level sport.

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We have designed this online course to meet the learning needs of events managers and others working in the events industry, as well as those who have studied at first degree level in another subject and wish to specialise in events management. Read more
We have designed this online course to meet the learning needs of events managers and others working in the events industry, as well as those who have studied at first degree level in another subject and wish to specialise in events management.

This course allows you to study at your own pace - from wherever you are in the world. To help you fit your studies around your work and personal commitments, you will study one module each semester.

Modules are offered on a rolling basis, with new and existing students learning together and from each other, sharing their experience and learning. Expertise is drawn from events worldwide and enables the course to address the changes and complexity of challenges facing today's events manager.

TEACHING AND LEARNING

This course is delivered by online learning and teaching methods focus on online materials. However, there is variety and diversity in the teaching methods deployed as they match the aims and learning outcomes of each module.

An online induction programme is provided in the first week of the course to ensure you are fully equipped to operate effectively throughout your studies. You will be supported by e-tutors and the distance learning team including administrative and course leader support.

A range of materials are provided to support your learning and include a programme specification, student and module handbooks and online learning tools. These include online and audio recorded lectures, PowerPoint presentations, directed reading in preparation for lectures, online journals and reports, online individual and group tutoring via web cam, and chat rooms for students and staff.

Here's what you'll need

To study this course you will need to use Windows, Mac OS or an i-Pad. If you're working on a PC, laptop or Mac you will require a 56k modem or higher with soundcard and speakers. Windows users will need version 7, XP or Vista and have access to Firefox, Chrome or Microsoft Internet Explorer. Mac users will need the OS X or higher version and access to Apple Safari, while if you intend to study via an iPad it will need to be the iOS 5.1 or a latest version.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/eventsmanagement_online

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

We aim to advance your knowledge and expertise so you can strategically plan and manage large and complex events, and fully understand the operational aspects of events management. You will be equipped to undertake a wide variety of senior management and strategic positions within the events industry in the UK, Europe and overseas.

- Events Manager
- Senior Account Executive
- Conference Organiser
- Senior Project Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.

UKCEM is recognised as a Centre of Excellence for Events Management by the National Skills Academy for Sport and Active Leisure (http://www.skillsactive.com/skillsactive/nsa). Our courses are also accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

Barry Blake

Senior Lecturer

"You'll develop a breadth of knowledge about current theories and their practical applications that could never be gained by just 'working on the job'. Having earned this challenging qualification you will become a more effective events professional."

Barry is an industry practitioner turned academic. During his successful career in sales and marketing Barry has been the owner/director of two successful small businesses, made a fellow of the Chartered Institute of Marketing and worked as Sales and Marketing Director of CPL Industries Ltd, where he had responsibility for corporate event activity. Barry has been at our University since 2005 and he uses his industry knowledge to help his students gain valuable events experience.

Facilities

- Online Library
Global access to Leeds Beckett's extensive online library, plus free eBooks to supercharge your study.

- Dedicated Support Team
A highly-skilled and dedicated support team whose job is to work with you through every step of your online learning.

- Virtual Learning Environment
A Virtual Learning Environment that's easy to use and available whenever and wherever you are.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Our MSc in International Event Management is one of the longest running event management courses of its type in the UK. Read more
Our MSc in International Event Management is one of the longest running event management courses of its type in the UK. The course aims to assist you in developing an open, critical and inquiring mindset for both the social-scientific and the applied study of events and management, while simultaneously aiming to equip you with the skills and knowledge required for a successful career in the events sector.

Within this course you will critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production and legacy planning, and consider strategic responses to the environmental forces impacting the events industry.

Unique aspects of the course include:

• triple-level study of events at a macro, meso and micro level, covering global issues, event design, management and marketing
• professional-based learning
• an international approach and student body.

Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

This is an academic course with a high degree of vocational relevance. Its content and delivery are strongly underpinned by the team's expertise, research activities and, in many cases, first-hand experience and it is regularly reviewed to ensure its curriculum is at the leading edge of knowledge in the event sector.

The course is suitable whether you are looking to convert from another subject area and pursue a future career in events or if you already have a grounding in events or related subject areas, such as business, management, tourism, hospitality or sport.

Course structure

The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. Full-time students usually attend workshops two days per week, while part-time students usually only attend them once per week. Some modules may be delivered intensively over several consecutive days.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, producing a research article, or conducting an applied business project in the form of an enterprise plan or a consultancy project, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Syllabus

The course examines the dynamic events sector on global, regional, national and local levels, within which it explores both the significance and the practice of numerous event organisations within the sector.

You'll be equipped with the knowledge and skills required for a successful career in the events sector through its in-depth insight into the relationship between events and processes of globalisation, the immediate event environment and the significance of sustainability as well as its emphasis on the inter-relatedness of the event, tourism and hospitality sectors, event design and management, marketing and professional-based learning.

In addition to the final project, which offers an excellent opportunity to explore your own interests within events theory and/or practice, the course also offers an optional module.

Modules:

Marketing for Tourism, Hospitality and Events
Globalisation, Society and Culture
Professional-Based learning
Events: Theory and Practice
Event Design and Management
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Food and Beverage Business
Destination Management and Planning
This list of options is an indication of those available at present. They may change in accordance with the latest developments in the international event industry.

Professional experience

Professional-based learning module

This course offers a professional-based learning module, which is also a core module on the International Hospitality Management MSC, International Tourism Management MSc, Tourism and International Development MSc and Sport and International Development MS.
The module offers an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge in your sector. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

Please visit the website to find out more about the professional-based learning module:

https://www.brighton.ac.uk/courses/study/international-event-management-msc-pgcert-pgdip.aspx

Field trips

Field trip opportunities in the UK and abroad will enhance your studies and enable you to apply your knowledge in an external environment.

• the Olympic Park in London
• Denbys Wine Estate, the trip included a talk events as a means to create additional income streams
• field study in Leros, Greece
• guided tour and talk at The Brighton Pavilion including an assessment based on the premises
• P2P International Gambia

Careers and employability

The International Event Management MSc provides opportunities to develop skills and knowledge relevant for a multitude of roles within the international events sector. The course is designed flexibly to suit applicants who already have a grounding in events study as well as those wishing to transition from an aligned industry sector, such as business, management, tourism, hospitality or sport.

By studying the masters course you will develop a higher level of transferable skills in research, problem solving, creativity, decision making and leadership that will enable you to stand out from the crowd when applying for a huge range of careers available in the event sector.

With the development of the experience economy, increasingly diverse leisure event offerings and broadening awareness of the social, cultural and political meanings of events, the industry continues to expand and offer new and exciting career paths across a range of skill sets.

Previous graduates have gone on to secure a wide variety of job roles around the world which include working in events in socially oriented fundraising and LGBT organisations, in marketing and communications departments for multi-national corporations, for world-sporting associations, and running their own business in niche area of events such as party planning or the lucrative wedding industry.

Other graduates have gone on to PhD studies before entering academia.

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This MA programme is dedicated to the study of sport as a tool for international development. It considers the ways in which sport can be used to tackle a range of social welfare issues, and how development has come about through sport policy worldwide. Read more
This MA programme is dedicated to the study of sport as a tool for international development. It considers the ways in which sport can be used to tackle a range of social welfare issues, and how development has come about through sport policy worldwide.

A particular focus of the course is on the evolving role of sport in the field of international development and this is brought to life by practical work with INGOs. It considers the conceptual and ideological dimensions of this rapidly expanding sector, and looks to evaluate those action-based interventions that aim to address inequalities and ameliorate conflict in seriously divided societies.

The course is led by Dr Thomas Carter, who is a leading authority in this area with his work on labour migration, human trafficking, and governance in sport. Dr Carter heads a group of internationally renowned staff with a variety of research interests, including Professor John Sugden who is internationally renowned for his work in the field of sport for development and peace.

In the most recent Research Assessment Exercise, the school was awarded the highest score of any social-scientific sports submission and the university's Football for Peace programme was identified as a national exemplar of research impact in sport. Students have the opportunity to be part of these continued efforts and investigations.

Areas of study

You'll study sport and international development using a critical social science perspective, drawing on sociology, history, geography, politics, anthropology, philosophy and cultural studies in practical, real-world situations. The course is designed to maximise your opportunities to gain professional experience whilst studying.

Core modules:

Evidence Building in International Development
Sport and International Development: Critical Perspectives
Professional-Based Learning
Contemporary Issues in Sport and International Development
Sport and International Development and Peace
Final Project

You will be expected to be working with an NGO or other development organisation as part of your course work for the Evidence Building and Professional-Based Learning modules. This can include working with our partners or an NGO of your choice.

You may also incorporate practical experience in to your Final Project and your option module choice.

Options:

Globalisation, Society and Culture
Events: Theory and Practice
Anthropology, Tourism and Development
Consultancy

Features

Additional qualifications:

During your studies you are able to undertake Football for Peace (F4P) training which leads to a Tier 1 Trainers' qualification. The qualification will enable you to become a volunteer coach on F4P international programmes.

These trips are self-funded and you will therefore be expected to raise funds to cover travel costs.

It may be possible to also study for other qualifications during your course.

Networking opportunities:

During your studies there will be opportunities to attend professional events and conferences and you will be encouraged to take advantage of these for networking.

It may also be possible to incorporate a period of studying abroad.

Careers and employability

This degree serves to position graduates in the growing field of sport and international development. It provides the requisite knowledge and skills for employment with international NGOs and other deliverers of sport and development projects. It also allows you to progress to an MPhil or a PhD.

Previous students have secured work as university lecturers, press officers, policy officers and sport development officers in the UK and overseas.

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The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing. Read more
The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing.

The Sport Marketing MA degree aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.

WHY CHOOSE THIS COURSE?

-A specialist management programme designed to suit the needs of the sports industry sector
-A flexible course which allows you to develop in-depth expertise of marketing and sponsorship to support your professional aspirations
-The opportunity for work-based research or to undertake a company internship to gain invaluable work experience in the industry

WHAT WILL I LEARN?

The course covers a range of subject areas such as:
-Sport organisation and governance
-Sport marketing
-Sport branding
-Sponsorship, endorsement and naming rights
-Consumer behaviour in sport
-Advertising and PR
-Market research

Students are also given the opportunity to follow optional modules such as:
-International marketing
-E-marketing
-Strategic management
-Entrepreneurship and small business

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Sport Marketing MA degree will provide graduates with a wide range of employment opportunities, such as:
-Marketing positions in sport clubs and governing bodies
-Sport marketing agencies
-Sport consultancies
-Companies with a strong link with the sport sector (sport retailers, sponsors etc)
-Sporting venues and events organisers

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The MA Program in Cultural Diplomacy and International Sport is offered by the University of the West of Scotland in partnership with the Academy for Cultural Diplomacy. Read more
The MA Program in Cultural Diplomacy and International Sport is offered by the University of the West of Scotland in partnership with the Academy for Cultural Diplomacy.
.

Credits - 90 ECTS Credits

Length - 2 Trimesters (plus Dissertation)

Location - Paisley, Scotland and Berlin, Germany

Tuition - €9,000

Sport has come to occupy a central role in the economic, physical, psychological and socio-cultural fabric of nation states. Historical and cultural identity cannot be reflected, understood or critiqued without recourse to the place and influence of sport. Importantly, and despite the rhetoric of politicians and governing bodies, sport is a powerful political vehicle. As a driver of economic wealth, tourist attraction, business development and urban regeneration sport is a major plinth in the policy process. Moreover, in a techno-cultural age of digital and social immediacy, sport has become a key media and experiential spectacular, constantly deployed across the geo-political stage. Modern sport is now a global power player intrinsic to the perpetuation of the spectacle of consumer capitalism, which solidifies its status as a primary vehicle of cultural diplomacy.
Sport, sport events and the media are, more than ever, intrinsically linked. The trajectory of such a union is traced through the rise of the hallmark, major and mega events (e.g. Olympics and World Cup), which see the mediatisation of experience subtly mixed with the pride and prestige with identity politics and ideological power (Getz, 2014). Whether the propaganda of Nazi Germany, race relations of Mexico Olympics, terrorism of Munich Olympics, 1980s Cold War boycotts, favela clearances of 2016 Rio World Cup to human rights and FIFA allegations of 2022 Qatar World Cup sport is embedded in the arena of political contestation. The role of sport as a vehicle for peace and development are increasingly promoted by governing bodies of sport and ambassadors for developing nations. Again cultural diplomacy comes to the forefront with sport as we see governing bodies of sporting events, policy institutions and transnational corporations assert counter-discourses that see sport claimed as a supranational values vehicle for peace, human rights and equality. Whether in the bidding phase, lead up, mediatised event or post-event legacy and leverage claims sporting events bring geopolitical differences to the fore. This MA blends expertise in sport with that of cultural diplomacy to ensure the sporting leaders or diplomats of the future are prepared to deal with the global sporting arena and its potential political, social and cultural outcomes.
The program provides students with expertise in the field of International Sport and Cultural Diplomacy, a new and attractive field of studies, which is currently offered as an academic field only through the Center for Cultural Diplomacy Studies of the Institute for Cultural Diplomacy. This particular emphasis on Cultural Diplomacy and its historical and contemporary application in the public sector, private sector and civil society, provides students with expertise in three distinct academic fields, thus with an academic and practical advantage in the European and Global Arena.

The program addresses contemporary international issues, with classroom seminars and lectures, as well as online resources including vodcasts, recorded lecturers and presentations. Additionally, educational & cultural events, conferences, professional trainings, tours, visits and meetings with foreign officials, are further incorporated into the curriculum. Students will meet with leading experts working in international organizations, embassies, and academic institutions, and will engage with specialists in the areas of International Events, Sport, Sport Media, Sport Policy, Culture, Communication, Politics, Human Rights, Culture, Peace Building, Multilateral Diplomacy, Conflict Resolution, and Development.

The program provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international sport events, sports policy, sport governing bodies, international relations, conferences and events, the humanities, politics, and culture, foreign policy and international policy. On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organizations and research centers. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organizations and international economic organizations, as well as the private sector.

Program Structure
The program consists of 90 ECTS credits in total and has duration of two trimesters, and a Thesis to be submitted towards the completion of the program. The first trimester of the program is hosted by the University of the West of Scotland in Paisley and the second trimester is hosted by the Institute for Cultural Diplomacy in Berlin.

The program follows the conventional university structure of a one year academic program divided into two trimesters, where Students are offered elective courses to accompany mandatory courses, a professional development experience and the final thesis.

Enrolments to the Program are possible towards the Fall, Winter and Spring semesters’ start each year.

For start Winter 2017 (February 8th, 2017)

Deadline for late admissions: December 31st, 2016

Next start:

Spring Semester 2017- April 11th, 2017 , Deadline for admissions: January 15th, 2017

For more information please visit: http://www.ccds-berlin.de and .http://www.ccds-berlin.de/index.php?en_uws_macd-is

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