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Masters Degrees (Sport Event Management)

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Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. Read more
Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, marketing, sales, sponsorship, economics and finance, event planning, and management. This program is best suited for students who have completed a bachelor's degree in the following areas: Kinesiology, Commerce, Social Science, Communications or a related field.

Course detail

Upon successful completion of the program, a graduate will:

• Communicate information related to sport business persuasively, accurately and credibly in oral, written and graphic forms.
• Apply computer skills and knowledge to support sport business management functions.
• Develop strategies for successful sponsorship programs and create and implement sport sponsorship packages.
• Identify, analyze and develop advanced management competencies.
• Analyze the impact of various international economic, legal, cultural, geographical and political systems on national and international sport organizations.
• Identify and analyze areas of civil law and governance that are relevant to the sport industry.
• Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executives.
• Apply accounting and financial management skills to the analysis and management of a sport organization or enterprise.
• Effectively manage the development of staff and volunteers to optimize their contribution to a sport organization, enterprise or event.
• Transfer theoretical understanding to work in a variety of sport organizations, practicing as a competent, professional sport manager who respects legal and ethical standards.
• Research, analyze and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
• Participate in the development and execution of sport business plans and manage risk.
• Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
• Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
• Develop customer service strategies to meet the needs of all internal and external sport business customers and partners.
• Develop and implement selling strategies for both spectator and participant driven sport events.

Modules

Semester 1
• SPRT 5000: The Sport Industry
• SPRT 5001: Financial Management in Sport
• SPRT 5002: Sport Marketing
• SPRT 5003: Managing Communications in Sport
• SPRT 5004: Leadership in Sport
• SPRT 5005: People Management

Semester 2
• SPRT 5500: Sport Hosting and Special Events
• SPRT 5501: Sport Sponsorship
• SPRT 5502: Sport Seminar Series
• SPRT 5503: Ethics and Legal Issues in Sport
• SPRT 5504: Sport Sales
• SPRT 5505: Internship

Work Placement

The work placement has two components, and occurs across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. The placement provides valuable experience and industry contacts. During the placement, you will work closely with a placement supervisor to develop job skills that are needed for future employment success. The first component of the placement is concurrent with coursework and is a minimum of 210 hours. The second component of the placement is six weeks in length and a minimum of 35 hours per week.

Your Career

Upon graduation, you will be prepared to begin working as a sport business professional. Employment opportunities exist in professional sport, amateur sport, sporting goods, sport facilities, college and university sport, sport communications, event management, and sport marketing.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Read more
This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Sport provision is a major industry in most countries, and sport resources are in great demand.

Strong links exist with practitioners in the management field, and staff have conducted research for a range of respected organisations including the Sports Councils, the International Olympic Committee, and the European Commission.

Core study areas include sport markets and industries, managing service quality in sport, economics of sport and leisure, management of human resources, research methods for sport management, sport management: theory and practice, introduction to financial management, marketing management, strategic management, and a research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

Programme modules

Compulsory Modules:
Semester 1
- Sport Markets and Industries
- Managing Service Quality in Sport
- Economics of Sport and Leisure
- Management of Human Resources
- Research Methods for Sport Management

Semester 2
- Sport Management: Theory and Practice
- Introduction to Financial Management
- Marketing Management
- Strategic Management

Summer
- Project

Selection

You may be selected upon confirmation of satisfactory academic background, experience and references.

Assessment

Examination, coursework and project.

Careers and further study

Typical destinations include employment in a wide range of commercial organisations involved in sports marketing and sponsorship, sport facility management, event promotion and sports management consultancy.
Graduates have also obtained employment in national and international sport federations as well as national government sport agencies and local government sport departments. A small number of graduates go on to undertake PhD research as a gateway to an academic career or to specialist management or policy research roles.

Why choose sport, exercise and health sciences at Loughborough?

Staff within the School are renowned internationally for the quality of their teaching and research, which has influenced policy and practice around the world.

Knowledge gained from our research underpins the teaching and variety of learning experiences offered through the School’s comprehensive range of postgraduate taught and research degrees.

Our staff expertise, combined with on-going investment in buildings, teaching facilities, laboratories and equipment, makes the School of Sport, Exercise and Health Sciences a stimulating, multidisciplinary environment in which to study.

- Research
Research within the School is classified broadly into three themes: Performance in sport, Lifestyle for health and well-being, and Participation in sport and exercise.

- Career prospects
Over 92% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as APR Psychology, Adidas, BUPA, Badminton England, British Red Cross, Ministry of Education, KPGM, Lucozade, NHS, Nuffield Health and Youth Sport Trust.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

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Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. Read more

Introduction

Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time, Part-time
- Start date: September
- Course Director: Dr Mathieu Winand

Course objectives

The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.
Throughout the course you will be challenged to evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors strive to flourish, and to apply your developing knowledge and management skills to meet the inherent sport management challenges.
Taught by staff with consultancy and research experience, this MSc reflects the current industry trends and employer needs. Your studies will include: strategic management, finance, research methods, professional practice and integrated sport management studies. You will also have the opportunity to widen or deepen your knowledge through selection of two option modules.
On successful completion you will be able to:
- identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices.
- apply management theory to the context of managing sport organisations.
- conduct research into sport issues relevant to managing and developing sport organisations and events.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 51 in each component
- IBT TOEFL: 90 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

Management concepts and theories will be delivered through traditional lecturing methods. Theory will be applied to practice through case study analysis, discussion with sport management practitioners, seminars and research. You will acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities, and which are essential if you are to become an effective manager. The modules are assessed by coursework only and designed to encourage students to link theory to professional practice.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
In the most recent Research Assessment Exercise (RAE) sports research at Stirling was ranked 1st in Scotland and in the top five in the UK, with 85 percent of publications classed as ‘International level’ and 15 percent as ‘World-leading’.

Careers and employability

- Career opportunities
Gaining this degree will prepare you for sport management jobs with a local authority, a commercial organisation or with a voluntary sport organisation such as a governing body of sport.
A key benefit of this course is the opportunity to gain expert management knowledge that can be applied to a wider range of industrial sectors than just sport.

- Employability
You will have the opportunity to work with a sport organisation during a 30-hour internship as well as organising and marketing a local sport event with Active Stirling. That experience will increase your employability for the job you aim for in the sport sector.

- Industry connections
The University has strong partnerships with a number of organisations including: PGA Scotland, Scottish Professional Football League, Senscot, Scottish Sport Federations, Forth Valley Football Academy and Active Stirling.

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UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. Read more
UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sports industry, for example in management, marketing or operations.
In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.

By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.

Students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport and the US Tennis Association.

Graduates of the MSc International Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Course content

Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Sustainable Stadium and Event Management
The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Global Strategic Sports Marketing Management
Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.

Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Globalisation of Sport Management
The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved. It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Research Methods and Dissertation
The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000-word research report (dissertation) is produced.

Madrid Experience

During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 10-time European football champions, Real Madrid. Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace. With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club. The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.

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The Sport Business Management MSc course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. Read more

About this course

The Sport Business Management MSc course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English.

The course analyses and evaluates the commercial and management forces that have contributed to the success of sport business.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Full-time students attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.

A distinctive feature of the course is the flexibility and choice of the final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

Syllabus

The course seeks to address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules

Strategic Sport Business Management
Marketing and Sponsorship for Sports and Events
Sports in the Global Marketplace
Professional Enquiry
Final project

Two from:

Sport and Media
The law and regulation of sport
Contemporary Issues in Global Sport
Globalisation, Society and Culture
Sport for International Development and Peace
Innovation, Entrepreneurship & Small Business Development
Sport Tourism
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
Digital Marketing Strategies
Risk and Crisis Management
Ethnography
Tourism and International Co-operation
Human Resource Strategy in Multi-Unit Service Organisations

*Note that the above list is an indication of the optional modules available at present. These modules may change in accordance with the latest developments in the international sport business industry.

Careers and employability

This course is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study.
Professional experience

The Professional Enquiry module requires students to engage in the professional world. Personal and professional growth take place through implementation of change in professional practice and concomitant reflective practice. Students also perform some goal settings exercises and assess weaknesses and strengths with regard to employability skills to allow for adequate self-development and vision beyond the MSc. Some students may identify a need for them to develop their knowledge of innovation, entrepreneurship and small business management, which forms the basis of one of our optional modules.
Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

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The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. Read more
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. Students on our taught postgraduate programmes have significantly more contact time than those at traditional higher education institutions. In parallel to the academic curriculum runs the Complementary CurriculumTM; a journey of professional and personal development through learning and knowledge enhancement activities. The Complementary Curriculum allows access to industry leading guest speakers, industry opportunities and additional certificates such as the Prozone Performance Analysis and Green 4 Solutions Customer Relationship Management and The FA Level 1 and 2 Coaching award.
The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport and the US Tennis Association.

Graduates of the MSc Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Course content

Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Strategic Sports Marketing Management
This module addresses the importance of marketing plans to sporting clubs and organisations and helps to develop well-informed strategic marketing plans, while critically appraising the range of academic material that is available to the sports marketer. While the module addresses practical aspects of marketing and takes account of the latest developments in social media and communication with customers, the main emphasis is on strategic marketing management and will require students to devise a plan and suggest ways of allocating their marketing budget.

Sustainable Stadium and Event Management
To explore current and future issues around sustainable sports management. The course uses the concept of sustainability to explore key contemporary issues such as: Types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing, and venue management. Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case-studies.

Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Aims:
· Review different theories of leadership and their relevance to leadership practice, thus allowing learners to analyse critical incidents to judge organisational leadership performance.
· Understand how the role and nature of the organisation affects the leadership knowledge, skills and behaviour needed by senior leaders, while taking responsibility for own personal development and effectiveness in the leadership role.

Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Current Themes in Sports Law
Sport is big business but the right to exploit its commercial value is not unfettered. This module explores how, under English and European Union law, an event organiser is able to exploit the commercial value of sport whilst also protecting its rights from infringement by third parties.

The module places this legal discussion in a multi-disciplinary context by examining the historical commercialisation of sport and how that contributed to the juridification of the sector and why and how some sports adopted various business models, for example the development of the Premier League and the Champions League. The module examines whether the specificities of sport preclude the application of UK and EU law to these business practices or whether the law should treat sport in the same way as any other economic activity.

Dissertation and Research Methods
The individual research project focuses on producing an in depth piece of work which has theoretical/ practical/ industrial/commercial relevance to the sports industry. Ideally, this will be a piece of industry sponsored work to produce a commercial output for the sponsor. The work need not be sports-related but mat be applied in the area of sports.

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The event industry is one of the fastest growing service sectors in both the UK and Internationally. This expansion has increased the requirement for event managers to be trained and qualified to a professional management level. Read more
The event industry is one of the fastest growing service sectors in both the UK and Internationally. This expansion has increased the requirement for event managers to be trained and qualified to a professional management level.

The Event Management MSc degree at Coventry University aims to take enthusiastic and career driven graduates and educate them up to and beyond the industry level. This degree is designed for those who have prior experience in events, but is also suitable to those seeking to work in this dynamic and exciting industry.

WHY CHOOSE THIS COURSE?

-A specialist management programme designed to suit the needs of the event industry sector
-The opportunity to attend field trips to experience how events are run both in the UK and abroad
-The chance to showcase and run live events as part of your assessment throughout the course
-Opportunities for work-based research and to undertake a company internship to gain invaluable work experience in the industry
-The opportunity to work with experienced and reputable event managers and event venues

WHAT WILL I LEARN?

A major feature of this degree is the chance to experience, first-hand, how events are run. You will not only have the opportunity to work with experienced and reputable event managers and event venues, but also to be assessed in planning and running your own events.

The MSc in Event Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Event and Tourism to study Event management at a higher level. However, graduates of any discipline (eg Media, Music, performing Arts but also general management, sociology, engineering etc.) who wish to work in the event industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing events organisations.

Mandatory areas of study for the MSc in Event Management:
-Event planning and project management
-Event sustainability and risk management
-International event perspectives
-Managing people in the event industry
-Events marketing and sponsorship
-Facilities and events operations management

Optional areas of study include:
-Strategic management
-Entrepreneurship and small business
-Advertising and PR
-E-marketing

[[HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?
The course fully caters for the diverse range of management opportunities that are associated with events. These include:
-Conference and convention managers
-Facility and venue managers
-Event planners
-Music and festival promoters
-Sport event managers

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Event Management is an industry with its own rulebook. The challenges of international sporting events require a particular set of skills. Read more
Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.

Our international focus is reinforced by an optional semester abroad, for which you can gain an additional academic degree (complementary international degree: MBA in Sports Management).

Course Outline

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):

MBA in Sport Management in Madrid

Careers

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

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Our MSc in International Event Management requires an open, critical and inquiring mindset for the social-scientific and applied study of events and management. Read more

Course in brief

Our MSc in International Event Management requires an open, critical and inquiring mindset for the social-scientific and applied study of events and management. You will be expected to critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production, or legacy planning, and consider strategic responses to forces impacting on events from the global operating environment.

This is an academic course with a high degree of vocational relevance. The content and delivery of the course is strongly underpinned by the course team's expertise, research activities and in many cases first hand experience of the industry. Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

Course structure

Full-time students attend workshops on two days per week with the part-time route usually requiring one day per week. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning.

Areas of study

Adopting a social scientific approach to the analysis of the international event industry, specialist subjects include international event strategy analysis and development, critical issues surrounding risk in modern societies, event project management and international event marketing, sponsorship and fundraising. Conceptual analysis is applied through use of a variety of case studies from mega sport and cultural events to more localized cultural, business or charity events.

Modules

Event Policy and Practice
Event Project Management
Globalisation, Society and Culture
Management Strategy in a Global Business Environment

Two from:*
International Event Marketing, Sponsorship and Fundraising
Risk and Crisis Management
Digital Marketing Strategies
Sport Tourism
Consultancy
Contemporary Issues in Global Sport
Professional Enquiry
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
The Visual and Visuality: Performing Culture
Anthropology: Critical Perspectives
Tourism, Landscape and Materiality
Ethnography
Tourism and International Co-operation
International Hospitality Development
Contemporary Issues in Cruise Management

*Please note that the above list is an indication of the optional modules available at present. These modules may change in accordance with the latest developments in the international event industry.

Career and progression opportunities

This course is aimed at a broad spectrum of students and practitioners from a variety of backgrounds. It has been designed for those who wish to pursue senior management positions within the events industry or as preparation for further study in international events, such as a PhD.

Extended masters route

This course offers the extended masters route. This involves English language study for between two and sixth months at the university before starting the MSc. Visit https://www.brighton.ac.uk/international/study-with-us/courses-and-qualifications/brighton-language-institute/courses/extended-masters-route/index.aspx

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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Our two-year Euromasters programme combines a comprehensive education in international event management with the opportunity to undertake valuable work experience in the sector.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global events industry.

PROGRAMME OVERVIEW

There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.

The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.

A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.

A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.

The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.

This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.

PROGRAMME STRUCTURE

This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Events Design and Production
-Event Services Marketing
-Understanding the Events Industry
-Accounting and Finance for Business
-Conference and Exhibition Management
-Business Plan for Hospitality, Tourism and Events
-Marketing Communications
-Project Management
-Ethics and CRS
-Live Event part 1
-Live Event part 2
-Hospitality and Tourism (Events) Operating Systems
-Strategic Management of Event Organisations
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.

Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.

Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.

The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.

The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector. An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.

Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.

The programme provides the students with the basis for developing their own approach to learning and personal development.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
-Demonstrate a systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
-Demonstrate a high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
-Demonstrate an understanding of the research process
-Evaluate independently critical approaches and techniques relevant to international events management
-Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Knowledge and understanding
-A systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
-A high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
-An understanding of the research process.

Application and evaluation
-Evaluate independently critical approaches and techniques relevant to international events management
-Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Synthesis and creativity
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Ethical understanding
-Students will be able to evaluate the ethical dilemmas likely to arise in research and professional practice and formulate solutions in dialogue with peers, clients, mentors and others.

Professional practical skills
-An awareness of key, contemporary issues facing the events industry with regard to development
-Gained insight into issues of strategic development and will develop the skills required to identify, analyse, critique and provide solutions to these issues

Key / transferable skills
-Students will be able to demonstrate a range of skills which are relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation. These are particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less
The sports industry is an exciting, dynamic environment that requires people with ambition, expertise and management skills; people with the desire and ability to lead, plan and deliver. Read more

Why take this course?

The sports industry is an exciting, dynamic environment that requires people with ambition, expertise and management skills; people with the desire and ability to lead, plan and deliver.

The integration of theory and practice within this course will enable you to improve your knowledge specific to the sector while developing appropriate skills in a sport management context.

What will I experience?

On this course you can:

Gain a thorough grounding in how to manage people alongside the skills to be a confident leader
Develop an interdisciplinary applied to gaining expert management knowledge that can be applied to a wide range of industry sectors.
Conduct research investigating issues within the Sports Management sector

What opportunities might it lead to?

With an estimated worth in excess of £110 billion, the global sports industry is growing rapidly. You can expect to find a career in many specific areas such as teaching, sports development, and the health and fitness sectors.

Here are some routes our graduates have pursued:

National governing bodies
Sports agencies
Local authority
UK sport
NHS
Primary care trust
County sports partnership

Module Details

You can choose to take this course in either full-time or part-time mode, with a mixture of core and compulsory units providing good flexibility for part-time students. In the event that you are unable to complete the180 credits for the award of MSc, there are two additional exit awards:

Postgraduate Certificate (PG Cert) which is obtained if you have successfully completed 60 credits.

Postgraduate Diploma (PG Dip) which is obtained if you have successfully completed 120 credits.

You will study several key topics; however these are subject to innovation and may therefore change slightly over the years.

Here are the units you will study:

The Sports Business Industry: This unit enables you to evaluate the key source of uncertainty facing sports organisations and provides you with the knowledge and capacity to understand the strategic management process, the role of senior management and policy developers working with various sporting organisations.

Strategic Events Management: This unit introduces you to the principles underpinning event management and the strategic planning of events and the methods in which these principles are used in practice

Applied Research Methods: This unit Comprehensively prepares you for research in your chosen field. You will cover a range of research designs and approaches and will prepare you to undertake your MSc Research Project.

Optional Units include:

Sports Management in Practice: This unit offers the opportunity to both observe, and where appropriate contribute, within day-to-day delivery within an organisation associated with the sports management sector

Operational Management in Sport: This unit teaches techniques from the field of operations management that are relevant to the wider field of sports management. It aims to equip students with both knowledge and understanding of the aspects of operations management relating to the design, planning, control and improvement of operations in the sports industry.

Programme Details

Teaching and learning takes place through a variety of formats including formal lectures, seminars, workshops, tutorials and industry-based experiences.

The varying teaching formats are reflected in the assignments. Here’s how we assess you:

Essays
Industry reports
Reflective accounts
Professional presentations
Projects and portfolios

Student Destinations

Graduating from this course provides professional preparation for management or leadership positions in a variety of sport, recreation and health promotion areas.

Roles our graduates have taken on include:

Sports development manager
Health and fitness manager
Partnership development manager
Programme manager
Lecturer in sport

Read less
This course has been designed to provide a high quality management education for practising managers and those with an appropriate undergraduate education who wish to aspire to a career in the dynamic area of international hospitality and event management. Read more
This course has been designed to provide a high quality management education for practising managers and those with an appropriate undergraduate education who wish to aspire to a career in the dynamic area of international hospitality and event management.
Current hospitality trends and analysis are used to illustrate the competitive environment within which changing event provision and expansion can be successfully delivered. Therefore the emphasis throughout the programme is on the development of a wide range of professional and managerial skills linked to key themes within the area of hospitality and event management. The modules have been selected to ensure a blend of theoretical and practical issues within both a managerial and a subject specific context. Furthermore, the application of key management skills throughout the hospitality sector is considered from both an organisational and an individual perspective of personal growth and development. As such, today’s industry continues to evolve in response to the changing market forces that serve to continually differentiate creativity and innovation within managing the optimum customer experience. The growing size and dominance of hospitality as the major employer around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this dynamic and expanding industry.

The programme is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is consists of research and writing the dissertation element. The taught element focuses on key aspects of hospitality and event management.

For full-time students the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Event Management. Students wishing to complete the Master of Science in International Hospitality and Event Management must complete the research element.

The research element comprises a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst Part-time students complete this during the course of an academic session.

Read less
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global events industry.

PROGRAMME OVERVIEW

There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.

The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.

A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.

A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Dissertation
-Research Methods
-Events Design and Production
-Services Marketing: Events
-Understanding the Events Industry
-Event Operations Management
-Project Management
-Financial Management
-Marketing Communication
-Conference and Exhibition Management
-Event Workforce and Volunteer Management
-Ethics and CSR
-Business Plan for Hospitality and Tourism

EDUCATIONAL AIMS OF THE PROGRAMME

Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.

Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.

Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.

The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.

The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector. An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.

Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.

The programme provides the students with the basis for developing their own approach to learning and personal development.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
-Demonstrate a systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
-Demonstrate a high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
-Demonstrate an understanding of the research process
-Evaluate independently critical approaches and techniques relevant to international events management
-Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Knowledge and understanding
-A systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
-A high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
-An understanding of the research process.

Application and evaluation
-Evaluate independently critical approaches and techniques relevant to international events management
-Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Synthesis and creativity
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Ethical understanding
-Students will be able to evaluate the ethical dilemmas likely to arise in research and professional practice and formulate solutions in dialogue with peers, clients, mentors and others.

Professional practical skills
-An awareness of key, contemporary issues facing the events industry with regard to development.
-Gained insight into issues of strategic development and will develop the skills required to identify, analyse, critique and provide solutions to these issues.

Key / transferable skills
-Students will be able to demonstrate a range of skills which are relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation. These are particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less
Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight. Read more
Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight. The MA Creative Events Management is designed to meet this need. Harnessing international events expertise paired with academic rigour, we aim to enhance your professional practice, creative perspectives and approaches, while encouraging the critical evaluation of current industry norms.

Designed in consultation with industry experts, the MA empowers you as a creative and entrepreneurial management practitioner to produce pioneering events, whether at a local or international level, adding value to business.

Visit the website http://flexible.falmouth.ac.uk/courses/ma-creative-events-management.htm

Summary

- Develop skills to design, plan, produce and manage events across the creative and corporate sectors
- Extend your career into event management

Who is this course for?

This course is designed to accelerate your career, offering professional insight into the rapidly expanding events management sector. Aimed at current practitioners looking to enhance their knowledge, or those in allied fields seeking a route into events, the MA Creative Events Management at Falmouth offers flexible learning, delivered by experts.

This course is suitable for applicants who may be:

- Corporate events managers who wish to be more effective and creative in event creation, production and marketing
- Working in creative event management companies in a junior capacity and planning to enhance their careers
- Currently working in the hotel, hospitality or MICE sectors
- Graduates looking to develop their specialist knowledge
- Individuals who wish to build a business in events

Course content

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total).

Core Modules:
Principles of event management & research
Creative practice in event design
Digital futures for events and events marketing
Sustainable practice
Major project

Assessments

- Evaluation takes the form of either practical or written coursework
- Typical assignments include group work, projects, events, presentations, placements, essays, case studies, blogs and strategies

How you study

You may choose to:

1. Study entirely online without attending any face-to-face workshops
2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, USA, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. Students will be informed at least 4 months in advance giving you plenty of time to arrange your attendance. Attendance is strongly encouraged although not compulsory.

Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learning activities

There will be guided learning activities consisting of:

- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback

Support

As a Falmouth student, you enjoy an equal status to students studying on campus:
- Your own student ID card
- Access to online software tutorials at lynda.com
- 24/7 online access to library resources
- Students’ Union community

Find out how to apply here - http://myfalmouth.falmouth.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=MACREMPO_102&code2=0001

Read less
The growing size and recognition of heritage and event management in a global marketplace is witnessed on a variety of levels. As a result companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this growing and expanding industry. Read more
The growing size and recognition of heritage and event management in a global marketplace is witnessed on a variety of levels. As a result companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this growing and expanding industry. The MSc in International Heritage and Event Management has been designed in a flexible way and students may change their mode of attendance to fit in with their personal circumstances. The curriculum is delivered to enhance the knowledge and skills
of its students and ensure that they are able to cope with the variety of possible roles and responsibilities that follow.

The programme has been designed to provide a high quality vocational, personal and intellectually challenging education for those wishing to enhance their knowledge, skills and appeal to an the international market. Furthermore, it has been designed to cater for those with an appropriate undergraduate qualification who aspire to a career in the area of hospitality and event management. Emphasis throughout the programme is therefore placed on developing a range of professional, managerial and transferable skills to be aligned with an extensive knowledge of management disciplines applicable to hospitality and events today.

The programme is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is consists of research and writing the dissertation element. For full-time students the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Event Management.

Students wishing to complete the Masters of Science in International Heritage and Event Management must complete the research element. The research element comprises of a Dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.

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