Masters Degrees (Social Media)

The MA in Social Media, Culture and Society offers a flexible interdisciplinary exploration of key contemporary developments in the networked digital media environment. It will benefit those seeking to develop their understanding of contemporary communication and its societal, political, regulatory, industrial and cultural contexts.

The MA in Social Media, Culture and Society provides students with the opportunity to focus at postgraduate level on:
-Studying the ways in which social media and the Internet shape and are shaped by social, economic, political, technological and cultural factors, in order to equip students to become critical research-oriented social media experts.
-Developing reflective and critical insights into how social media and the internet are used in multiple contexts in society, and into which roles social media can play in various forms of organisations that are situated in these societal contexts. The aim is that students are equipped to become reflective and critical social media practitioners.
-Gaining in-depth knowledge and understanding of the major debates about the social and cultural roles of social media and the Internet.
-Acquiring advanced knowledge and understanding of the key categories, theories, approaches and models of social media's and the Internet's roles in and impacts on society and human practices.
-Obtaining advanced insights into practical activity and practice-based work that relate to how social media and the Internet work and which implications they have for social and cultural practices.

Associated careers

Students obtain skills to work as social media experts, either as social media and Internet researchers or as social media professionals in various types of organisations.

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The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. In this new digital ecosystem, companies need professionals with expertise in social media to create new business models, the application of technology to business innovation and management and use of the tools of the digital environment. Thus, companies can create value and monetize their services, products and content Therefore, social media is the indispensable starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined.

This program designed by MFI Business School in collaboration with the Camilo José Cela University, is based on three fundamental pillars for structuring:

1. Social Media Strategist: Strategic planning of social media, data collection, reporting, metrics and KPIs that allow us to analyze and monitor our business objectives and reputation.
2. Social Digital Content Management: Creating content taking into account the unique characteristics of social media and use their display windows and engagement. All supported in the use of technology that makes managing content and messages in a fully quantifiable and individualized.
3. Social Media Marketing: Social, media networks and platforms as a channel and marketing tool, communication and marketing. The creativity, interactivity, developing strategies based on the customer and their implementation through specific plans appropriate.

ADDRESSED TO:

Recent graduates and young professionals seeking comprehensive training to strengthen their career as managers of communication in digital environments. Professionals interested in exploring how businesses and communication departments interact with their customers through digital channels. Communication professionals who need to develop the conceptual and strategic thinking.

OBJECTIVES Master in Social Media and Community Manager

Knowing the digital ecosystem and its main distinguishing characteristics, from a business standpoint, to design social and marketing strategy of a company.

You will also learn to:

• Manage innovative projects within the digital environment, using methodologies and tools of design thinking to create a design thinking focused on the end user.
• Know and appreciate the accessible technology in the creation of digital content adapted to mobile devices.
• Apply creative processes in design and digital media tools and concepts such as usability and navigability.
• Designing the social strategy of a company or firm, selecting media, supports, platforms and optimal resources.
• Adapt Marketing plans and digital communications to the global strategy of the company.
• Create from scratch a digital strategy in social media.
• Establish and define the actions of digital communication in social networks, and social environments.
• Develop management projects of social relations of a product, company etc.

Methodology and Evaluation

METHODOLOGY

Students have a next-generation technology platform with complementary content, access to news, articles of interest, activities proposed by the tutor and area forums. Through the platform, they have direct and personal contact with tutors specialized in different areas of the program, working professionals who provide practical vision with their experience in the sector.

IMF offers to all its students a free consultation line access, permanent and personalized, both telephone, email or via the internal mailbox Virtual Campus, with his tutor. In addition, you can arrange personalized or virtual tutorials for solving doubts or guidance on the course.

Since MFIs are committed to online learning the content of the master you can be downloaded in PDF format, but also give you the option to have the course material in book form. Study manuals are fully updated and have great technical, easily understandable and with a clear practical vocation rigor.

EVALUATION

Students may take on the virtual campus self-assessment exercises of each module of the training program, to self-assess the knowledge of the contents.

Also, obtaining the titles of the Master by MFI Business School and Master by the University Camilo José Cela is subject to passing a final exam in any of the available modalities.

Career prospects

Booming Sector

According to the latest Adecco report is expected for the coming years creating up to 115,000 new jobs in the area only in Englis. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.

At the end of our Master you will be ready to serve as:

• Director of E-marketing
• Social Media Strategist
• Digital Content Manager
• Community Manager
• Social Media Analyst

Guaranteed practices

IMF Business School, through its website and Employment Practices ensures students of the Master in Community Manager and Social Media, practices in companies. Query conditions.

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GENERAL OVERVIEW

The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications.

COURSE CONTENT

The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement and data analytics– business intelligence, CRM, data extraction and contextualization. Includes information on emerging platforms including Periscope, Snapchat.

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

- See more at: http://bit.ly/18O0CAy

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Communication & Social Media Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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New digital technologies are changing how we connect and do business.

Overview

With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. At the same time social media and information applications are transforming business. This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

Course content

Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.

You'll develop business awareness and explore the history of organisations, their environments, and the ways in which both have changed. You'll examine how digital information communications technology (ICT) is managed, and learn to identify and analyse the key innovations made possible by new media. You will investigate new methods of digital data analysis and explore the opportunities and challenges presented by the availability of these new data forms.

The Social Media and Management course is taught by experts from both the Department of Sociology and the York Management School, combining experience from the forefront of sociological and business research.

The Social Media and Management course includes seven core modules:
-Understanding Social Media
-Metrics and Society
-Social Research Methods and Management
-Organisational Analysis
-Business Information Systems
-Innovation and Technology Management
-Continuity and Change in Organisations

Careers

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. The masters in Social Media and Management course also provides an ideal basis to progress to further study at PhD level.

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Social media and other emerging communication technologies are becoming a key aspect of social research practice. The data they generate contain insights into how entire populations communicate, behave and interact with each other.

The Social Media and Social Research masters provides the practical research skills and conceptual foundations needed to conduct studies in this new field.

Course content

The Social Media and Social Research masters degree examines the role of social media in contemporary societies, and their potential for ethical research. You'll develop a foundation in traditional social science research skills, as well as explore new methods of analysis for both large- and small-scale data.

Modules
The Social Media and Social Research masters consists of six modules:
-Understanding Social Media
-Quantitative Methods and Data Analysis
-Qualitative Methods
-Metrics and Society
-Advanced Methods in Social Research
-Themes and Issues in Contemporary Sociology

You will develop, design, implement and manage your own original research project, supervised by a member of staff. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Careers

The Social Media and Social Research masters degree develops skills employers need in many fields, and especially those requiring awareness of digital social research practice and theory.

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Designing at the forefront of communication technology.

Overview

The rapid expansion of digital networks such as YouTube, Wikipedia, Flickr and Facebook have changed user expectations. These advances have created a demand for graduates who understand social and participatory design principles and have the skills to design new interactive technologies.

The MSc in Social Media and Interactive Technologies provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user, and you will develop the skills to design and create usable and accessible devices and applications.

Course content

Understand social media and interactive technologies through the key roles they play in society. Explore topics in human-computer interaction, user-centred design, social and cultural theory and human psychology and learn to apply them to the practical problems of designing interactive pages, devices and systems.

Modules for this social media degree are taught by experts from both the Department of Sociology and the Department of Computer Science.

The MSc in Social Media and Interactive Technologies includes eight core modules:
-Understanding Social Media
-Metrics and Society
-Themes and Issues in Contemporary Sociology
-Research Methods for Interactive Technologies
-User-centred Design for Interactive Technologies

You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Examples of previous projects include:
-Accessibility of iPhone/iPad apps
-Democracy and participation in York City
-The use of social networking sites by the older generation
-Social robotics and companionship
-Living with the h-index?
-Investigating immersion in games with inattentional blindness
-Immersion and cognitive effort when playing videogames
-Immersion in audio-only games

Careers

You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.

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About the course

This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The Business Intelligence and Social Media MSc draws together technology and business perspectives in order to understand the implications for social-media enabled business.

The course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.

Aims

You will develop sound knowledge and understanding of new-media related business practices and transferable skills designed to meet the challenges of employment within the global economy.

You will gain understanding of the importance of information and mass communications technologies to the operations of modern businesses of all kinds.

You will be encouraged to reflect on the relevance of concepts to business and apply your newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.

Practitioners seeking a more commercially relevant and technology oriented master’s qualification in the area of new business technologies rather than an MBA find this course of interest.

Course Content

The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory Modules

Professional Consultancy in Business Intelligence and Social Media
Social Media
Business Intelligence
Mobile, Social Media and Cloud Services
Knowledge Management, Social Networks and Innovation
Entrepreneurship
Understanding Business and Management Research
Dissertation

Optional

Choose one module from these:

Global Outsourcing
International Business Ethics and Corporate Governance
Strategic Marketing Management
Global Diversity Management

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

The course offers:

Curriculum focus on social media in business.
Teaching with and through social media.
Technologies introduced from non-tech perspective.
Focus on consultancy and entrepreneurship.
Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development.

Information Systems Evaluation and Integration Group

Academics who teach on this exciting programme are part of the Information Systems Evaluation and Integration Group which is a research centre of excellence that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Teaching

The course is structured so that full-time students take four 15 credit modules per term, plus a 60 credit dissertation module in term 3. Each 15 credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time. Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments. The dissertation is an extended research oriented task conducted individually and offers the opportunity for students to undertake in-depth investigation in to a topic of their choosing. Students may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance (rather than theoretical research).

Modes of Study

1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.

Graduate School Workshops

In addition to the events and training sessions organised within the Business School, master's students have exclusive access to the workshops and skills training provided by the Brunel University’s Graduate School.

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COURSE DESCRIPTION

When I published the first academic study in the world about Facebook and marketing (in 2007) I had no idea that social media marketing could have gotten this big. In the past 7 years, the world has transformed a lot and social media became one of the most important components of modern marketing. In this class, we will talk about how social media changes the lives of consumers, how corporate strategy and content strategy influence each other and how use, nonuse or misuse of social media may change the destiny of big brands.

Assessment

40% Attendance
30% Case Study
30% Country Presentations

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Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.

WHY CHOOSE THIS COURSE?

The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns.

Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab.

The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Apply and critically evaluate the knowledge and skills acquired to both the theory and practice of specialist marketing, advertising and branding areas
-Use appropriate analyses tools to critically evaluate marketing and/or advertising problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Strategically analyse a range of international marketing situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Postgraduate courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Principles of Digital and Social Media Marketing
-Consumer Behaviour
-Global Marketing
-Web and Social Media Analytics

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Advanced Digital and Social Media Design
-Contemporary Issues in Marketing

Semester 3
-Digital Marketing Portfolio or Company Internship

Marketing is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Digital Marketing MA is suited to graduates seeking career development and opportunities in digital marketing and social media, both in-house and marketing agency roles. Previous graduates have secured exciting and rewarding positions in a wide variety of digital marketing areas such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.

In addition, the Coventry University’s suite of Marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark ofan up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Key features

-This course is designed to keep you at the forefront of modern marketing practices and will equip you with an advanced knowledge of in digital marketing strategy and planning.
-Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
-Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.

Course details

Core modules
-HRL712 Corporate Governance and Ethics
-MKT716 Analytics and Databases
-MKT704 Branding and Marketing Communications
-SRE712 Research Methods for Decision Making
-MKT714 Social Media Practice
-MKT715 Relationship Marketing and CRM
-HRL710A Leadership and Management Essentials
-MKT700A Marketing and Strategy
-MKT713 Digital Marketing

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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This MSc is designed to respond to demands from business, academia, and policy-makers worldwide for professionals who have in interdisciplinary understanding of the potential old requirements for the effective adoption of new media technologies. A rapid expansion of Web 2.0 interactive technologies such as YouTube, Wikipedia, Flickr, and Facebook are changing the relationships between users and providers. This MSc should appeal to overseas students, UK management, graduates in sociology and other social sciences, media, and communication studies, and also to computer scientists interested in further exploring the human behaviour and socio-cultural dynamics of informatics design, implementation, management, and diffusion.

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City's MA in Interactive Journalism is an exciting contemporary course, responding to the rapidly changing environment of digital journalism, with a focus on social media, audience development, data journalism and multimedia storytelling.

Who is it for?

This course is suitable for students from any degree background with an interest in current affairs. Students will have a keen interest in the media, specifically in digital journalism. Some experience of social media and/or data work can be useful for those wishing to specialise in these fields.

Objectives

This course has a particular emphasis on digital media, and prepares you to enter and/or further develop a career in online journalism in particular. The curriculum reflects the continuing development of digital journalism through more interactive content and formats that engage users as active participants.

Innovative modules focus on social media and audience development, data journalism and coding for journalists. Multimedia work is geared to online publication. Alongside this, you will also learn the essential journalistic skills of writing, reporting, newsgathering, interviewing and feature writing, plus law and ethics -- core elements of City’s renowned MA Journalism courses.

Academic facilities

You will gain practical skills in our digital newsrooms, with access to cameras, audio recorders and other equipment, with dedicated technical support. In 2014 we completed a £12m development project for our journalism facilities. These facilities were developed in consultation with experts from the BBC and ITN, and include two digital newsrooms - impressive modern facilities that enable you to learn the skills required to produce newspapers, magazines and websites.
-A television studio: enabling simultaneous multi-media broadcast and a major expansion in the number of news and current affairs programmes produced.
-Four radio studios: enabling an increase in output and the potential to explore a permanent radio station.
-Two radio broadcast newsrooms: high-tech facilities that enable you to learn how to produce a radio programme.
-Two digital newsrooms: impressive modern facilities that enable you to learn the skills required to produce newspapers, magazines and websites.
-Two TV editing and production newsrooms: state-of-the-art facilities that enable you to learn about TV production.

Placements

Students on all Journalism MA courses may opt to undertake work placements, which many find an essential step in developing their career in journalism. They can give you the chance to put your learning into practice and, more importantly, make contacts in the industry.

You are encouraged to seek work experience while you study on this course, and your personal tutor can advise on suitable organisations to approach.

Work placements are not formally assessed as part of the MA programme.

Teaching and learning

Some modules are taught in lecture theatres, such as Ethics, Rules and Standards and UK Media Law, but some involve small-group workshops that allow you to develop your journalistic skills and knowledge with the support of our expert academics.

Our students have the option of taking part in a Teeline shorthand course alongside their studies. This costs £100 (refundable if you reach 100 words per minute) and runs across two terms.

Assessment

All MA Journalism courses at City are practical, hands-on courses designed for aspiring journalists. As a result, much of your coursework will be journalistic assignments that you produce to deadline, as you would in a real news organisation. Assessment is often through a portfolio of journalistic assignments of this kind.

Modules

This course will prepare you for work in the rapidly changing environment of online journalism, with a focus on the key areas of social media, audience development, data journalism and coding.

You will develop these digital specialisations alongside essential journalistic skills of writing, reporting, newsgathering, interviewing and features - core elements of City's renowned Journalism MA programme. Multimedia work is geared to online publication.

Core modules
-Ethics, Rules and Standards (30 credits)
-Journalism Portfolio (30 credits)
-Final Project (30 credits)
-Social, Community and Multimedia Management (30 credits)
-Introduction to Data Reporting (15 credits)
-Advanced Data and Coding (15 credits)
-UK Media Law (15 credits)
-Political Headlines (15 credits)

Career prospects

Students benefit from a central London location, unrivalled industry contacts and a thorough grounding in the best practices of professional journalism.

Recent graduates have gone on to work in both specialist digital roles (such as social media, audience development and data journalism) and as reporters and sub-editors.

Employers include:
-BuzzFeed
-Metro
-BBC
-Financial Times
-The Times
-The Guardian
-The Daily Telegraph
-Daily Mirror
-City AM
-The Independent
-Bloomberg News
-The Daily Mail
-Property Week
-Media Briefing
-MSN
-Aeon Magazine
-Manchester Evening News
-Exaro News

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The emergence of new digital communication platforms has had significant impacts. Audiences are transforming into media producers; new business models are emerging; social media campaigns create new forms of politics; digital culture highlights practices of sharing and participation; and data collection and analytics affect an increasing part of our lives.

This offers new possibilities for digital citizens, but it also raises new questions regarding classic notions of privacy and freedom of expression, and it renders information and digital infrastructure a key resource.

The MA Digital Media and Society addresses current challenges of online communication and internet studies. It enables you to develop specialist knowledge in areas such as social media, big data, citizen journalism, digital culture, the creative industries, internet governance, and digital rights. It also provides a theoretical and methodological grounding in media and communication studies.

This course provides you with a thorough understanding of the current transformations and with the analytical skills to investigate digital media in the context of social, political and economic change. We ask how online communication is shaped by users, states and businesses, and how our society is, in turn, affected by digital media.

This course draws on the strength and diversity of Cardiff University’s staff, giving you a unique opportunity to work with academics whose research explores issues such as citizen journalism, online activism, big data, internet surveillance, internet governance and digital rights.

You can get involved in our Research Group Digital Media and Society and thus become part of a dynamic research environment.

Please note this course focuses on academic research and does not provide extensive practical training.

Distinctive features

• Enables you to develop an in-depth understanding of digital media and their implications for the social, political, economic and cultural environment.

• Conveys specialist knowledge that addresses current areas of concern, such as social media use, big data, the sharing economy, privacy and surveillance, internet governance, digital rights, and citizen journalism.

• Empowers you to assess how technological change is linked to forces of globalisation, political institutions, and historical developments, and how it affects democracy and social change.

• Equips you with a thorough theoretical and methodological grounding in media and communication studies.

• Allows you to apply up-to-date research skills to carry out your own original research for the dissertation and beyond.

• Produces reflective and well-trained graduates who understand the multiplicity of social, cultural, political and technological complexities of digital media and who will be able to solve complex problems and make informed decisions in their future careers.

Structure

This is a one-year full-time course, combining core and optional modules. Over the course duration you will study modules totalling 180 credits.

Core modules:

Politics of Global Communication
Putting Research into Practice I
Putting Research into Practice II
Understanding Digital Media
Citizen Journalism and Digital Publics
Project Based Dissertation

Optional modules:

Media Law
Reporting Business, Finance & Economics
Reporting the Middle East
Insurgency into the 21st Century
Citizen Media
Global Crisis Reporting
In The Editor's Chair
Reporting Health and Science
Electoral Behaviour, Public Opinion and the Media
Social Media and Politics
Governing the Internet: Digital Freedoms and Restrictions
Big Data, Society and Everyday Life

Teaching

You will be taught through a mixture of lectures and seminars, which complement the academic nature of the course.

Assessment

You will be assessed through a range of formative and summative assessments throughout the course. The main method of assessment on this programme is course work.

Career prospects

Graduates of MA Digital Media and Society are employed in a range of occupations, including the non-profit sector, digital business, online journalism, and regulatory institutions. They take on leading roles in social media campaigns, internet policy, human rights organisations, journalism, and creative industries.

As an academic course focusing on critical analysis, this programme also provides a perfect starting-point for PhD research and prepares you for careers in research institutions, both at university and other public or private institutions.

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About the program

The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.

Advance your career

A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.

Structure and subjects

View the Master of Communication - Program Structure and Sequencing

The Master of Communication comprises 12 subjects, as follows:

Core subjects (2)

• Research Methods in Humanities and Social Sciences (HUMR71-100)
• Epistemology and Theory of Knowledge (HUMR71-110)

Foundation subjects (6)

• Relational Communication (COMN71-104)
• Strategic Organisational Communication & Leadership (COMN71-105)
• Public Relations Masterclass (PUBR71-102)
• Social Media: Risks and Opportunities (COMN71-102)
• Human Communication Theory (COMN71-103)
• Advertising Masterclass: Brand Experience and Advanced Strategic Planning (ADVT71-102)

Dissertation/Elective option subejcts (4)

Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:

• Major Dissertation/Portfolio A (20 credit points) (HUMR72-701)
• Major Dissertation/Portfolio B (20 credit points) (HUMR72-702)

Or

• Minor Dissertation/Portfolio A (HUMR71-705)
• Minor Dissertation/Portfolio B (HUMR71-706)
• Plus two (2) elective subjects from the Faculty of Society & Design list of available postgraduate subjects.(COMN71-710 Communication Internship and Portfolio and further Minor Dissertation/Portfolio subjects are available as elective subject options).

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

Available research topics for dissertation / portfolio

The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:

• Advertising and Brand Experience in a Multi-Channel Environment
• Advertising Creativity: Concepts and Applications
• Advertising Ethics and Corporate Social Responsibility
• Building Teamwork in the Virtual Workplace
• Convergence and Digital Industries
• Crisis Communication Strategies in a Digital World
• Effects of Different Leadership Styles on Organisational Culture
• Engaging Employees – Strong Advocates or Harsh Critics?
• Establishing Authentic Corporate Social Responsibility in a Sceptical Environment
• Global Factors Contributing to Organisational Change
• Impact of Social Media on Future Public Relations Practice
• Interactivity and Consumer Engagement on Social Media Platforms
• Interpersonal Communication
• Journalism in the 21st Century
• Journalism Reinvented
• Mobile and Pervasive Communications
• Opportunities and Challenges of Mobile and Real-Time Marketing
• Paparazzi – The New Face of Journalism?
• Role of Media Relations in a Social Media Future
• Serious Games and Gamification
• Significance of the Media in Bridging the Cultural Divide
• Social Media and User-Generated Content
• The Growing Significance of Citizen Journalism
• The Internationalisation of Advertising
• The New Journalism
• The Obama Effect – New Election Campaigning Strategies
• The Proliferation of Social Networking Sites
• Virtual Environments for Learning and Work

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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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