The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. In this new digital ecosystem, companies need professionals with expertise in social media to create new business models, the application of technology to business innovation and management and use of the tools of the digital environment. Thus, companies can create value and monetize their services, products and content Therefore, social media is the indispensable starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined.
This program designed by MFI Business School in collaboration with the Camilo José Cela University, is based on three fundamental pillars for structuring:
Recent graduates and young professionals seeking comprehensive training to strengthen their career as managers of communication in digital environments. Professionals interested in exploring how businesses and communication departments interact with their customers through digital channels. Communication professionals who need to develop the conceptual and strategic thinking.
OBJECTIVES Master in Social Media and Community Manager
Knowing the digital ecosystem and its main distinguishing characteristics, from a business standpoint, to design social and marketing strategy of a company.
You will also learn to:
Students have a next-generation technology platform with complementary content, access to news, articles of interest, activities proposed by the tutor and area forums. Through the platform, they have direct and personal contact with tutors specialized in different areas of the program, working professionals who provide practical vision with their experience in the sector.
IMF offers to all its students a free consultation line access, permanent and personalized, both telephone, email or via the internal mailbox Virtual Campus, with his tutor. In addition, you can arrange personalized or virtual tutorials for solving doubts or guidance on the course.
Since MFIs are committed to online learning the content of the master you can be downloaded in PDF format, but also give you the option to have the course material in book form. Study manuals are fully updated and have great technical, easily understandable and with a clear practical vocation rigor.
Students may take on the virtual campus self-assessment exercises of each module of the training program, to self-assess the knowledge of the contents.
Also, obtaining the titles of the Master by MFI Business School and Master by the University Camilo José Cela is subject to passing a final exam in any of the available modalities.
According to the latest Adecco report is expected for the coming years creating up to 115,000 new jobs in the area only in Englis. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.
At the end of our Master you will be ready to serve as:
IMF Business School, through its website and Employment Practices ensures students of the Master in Community Manager and Social Media, practices in companies. Query conditions.
This course is suitable for students from any degree background with an interest in current affairs and digital journalism. Some experience of social media and/or data work can be useful for those wishing to specialise in these fields.
This Interactive Journalism MA has a particular emphasis on digital media, and prepares you to enter and/or further develop a career in online journalism in particular. It has a strong reputation for preparing students for both specialist jobs, such as data journalism, social media and audience development, as well as broader roles in digital journalism. Teaching from current journalists ensures up-to-date skills and relevant industry contacts.
The curriculum reflects the continuing development of digital journalism through interactive content and formats that engage users as active participants.
Innovative modules focus on social media and audience development, data journalism and coding for journalists. Video and audio work are also geared to online publication.
You will gain practical skills in our digital newsrooms, with access to cameras, audio recorders and other equipment, with dedicated technical support.
In 2014 we completed a £12m development project for our journalism facilities. These facilities were developed in consultation with experts from the BBC and ITN, and include two digital newsrooms - impressive modern facilities that enable you to learn the skills required to produce newspapers, magazines and websites.
We actively encourage all our journalism student to gain journalism experience during their studies with us. Professional experience is an important step in developing a career in journalism and it helps students by put their learning into practice and make contacts in the industry.
Work experiences are not formally assessed or arranged as part of the MA Programme but your personal tutor may be able to advise you in suitable organisations to approach that may suit your chosen career path.
Some modules are taught in lecture theatres, such as Ethics, Rules and Standards and UK Media Law, but some involve small-group workshops that allow you to develop your journalistic skills and knowledge with the support of our expert academics.
Our students have the option of taking part in a Teeline shorthand course alongside their studies. This costs £100 (refundable if you reach 100 words per minute) and runs across two terms.
All MA Journalism courses at City are practical, hands-on courses designed for aspiring journalists. As a result, much of your coursework will be journalistic assignments that you produce to deadline, as you would in a real news organisation. Assessment is often through a portfolio of journalistic assignments of this kind.
This course will prepare you for work in the rapidly changing environment of online journalism, with a focus on the key areas of social media, audience development, data journalism and coding.
You will develop these digital specialisations alongside essential journalistic skills of writing, reporting, newsgathering, interviewing and features - core elements of City's renowned Journalism MA programme. Multimedia work is geared to online publication.
Students benefit from a central London location, unrivalled industry contacts and a thorough grounding in the best practices of professional journalism.
Recent graduates have gone on to work in both specialist digital roles (such as social media, audience development and data journalism) and as reporters and sub-editors.
According to the Destinations of Leavers from Higher Education Survey (DLHE), previous graduates in employment six months after completing the course earn an average salary of £27,500.
The field of media is constantly shifting and in the last decade the changes have been rapid, and a new media landscape has emerged. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption.
The master’s programme in Media and Communication studies gives you advanced knowledge of digital media through practical approaches in the field. You will work creatively and in an explorative manner with different types of media, while learning to evaluate them from a critical perspective.
The field of media is constantly shifting. In the last decade the changes have been rapid, and a new media landscape has emerged – forever reshaping not only the consumers but also the creators and distributors of media. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption – and this is what is meant by the term ‘collaborative media.’
The one-year master’s programme in Media and Communication Studies – Culture, Collaborative Media, and Cultural Industries – will equip you with advanced knowledge of digital media. The programme is oriented towards practical approaches to the field. You will work creatively and in an explorative fashion with different types of media while you learn to approach them from a critical perspective.
During the programme you will develop three primary skill sets: the ability to analyse and strategically approach media and its impact on society; the capability to work with media and communication both methodologically and systematically; the knowledge required to produce media texts, both individually and collaboratively. Compared to bachelor-level degrees, this advanced programme has a clear focus on the development of strategic expertise, a skill crucial for those intending to pursue a professional career in media and communication. During the year, you will furthermore obtain an in-depth knowledge of the workings of the creative industries.
The programme is developed alongside and conducted in collaboration with Media Evolution, a media cluster with over 350 member companies based in Malmö. This facilitates a crossover between the academic and professional worlds and allows you as a student to develop skills in both areas throughout your studies. Throughout the duration of the programme you will get the chance to meet a number of international guest lecturers from universities all across the world, further adding to the global relevance of the programme.
The first semester focuses on examining key themes in communication studies and on how the creative industries of today are operated. During the second semester you will learn more about the possibilities with collaborative media. The year ends with a (one-year, 15 credits) master's thesis.
Malmö University also offers the two-year master's programme Media and Communication Studies: Culture, Collaborative Media and Creative Industries, 120 credits. Read more
The programme, which is web-based and full-time, makes education available to students globally and offers a unique blend of distance and campus based learning. The seminars are compulsory, and you can either attend in Malmö or online. This approach makes it possible for international students to enrol in the programme without having to relocate, leading to a diverse and intercultural student body that increases the opportunities for students to form transnational networks and to benefit from international lecturers.
The programme is hosted on an online platform through which communication between students and lecturers takes place and where student projects are uploaded. As the main theme of the programme is collaborative media, this pedagogical approach leaves room for experimentation, and students are encouraged to use collaborative media during this process.
After graduating, you will have the qualifications necessary to work in media and communication. The skill set and knowledge you develop during your studies are valuable to the fast-growing creative indutries. Companies, government, and organisations are other possible employers as they become increasingly dependent on communication and media in their business. This programme is for those of you who want to take an active role in the development of the media field. It also provides a foundation for further post-graduate studies.
After completing the programme students should be able to:
Knowledge and understanding
1) demonstrate knowledge and understanding of media and communication studies, including both an overview of the field and deeper knowledge of specific parts of the field as well as insight into current research and development work
2) demonstrate specialised methodological knowledge in media and communication studies
Competence and skills
3) demonstrate the ability to integrate knowledge and to analyse, assess and deal with complex phenomena, issues and situations even with limited information
4) demonstrate the ability to independently identify and formulate issues and to plan and, using appropriate methods, undertake advanced tasks within predetermined time frames
5) demonstrate the ability verbally and in writing to report clearly and discuss his or her conclusions and the knowledge and arguments on which they are based in dialogue with different audiences
6) demonstrate the skills required for participation in research and development work or employment in some other qualified capacity
Judgement and approach
7) demonstrate the ability in media and communication studies to make assessments in relation to relevant disciplinary, social and ethical issues and also to demonstrate awareness of ethical aspects of research and development work
8) demonstrate insight into the possibilities and limitations of research, its role in society and the responsibility of the individual for how it is used
9) demonstrate the ability to identify the personal need for further knowledge and take responsibility for his or her on going learning
Master's Degree (60 credits).
Degree of Master of Arts (60 credits) in Media and Communication Studies