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Masters Degrees (Social Media)

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Social Media, Culture and Society MA offers a flexible, interdisciplinary exploration of key contemporary developments in the networked digital media environment. Read more

Social Media, Culture and Society MA offers a flexible, interdisciplinary exploration of key contemporary developments in the networked digital media environment. It will benefit those seeking to develop their understanding of contemporary communication and its societal, political, regulatory, industrial and cultural contexts.

Social Media, Culture and Society MA provides students with the opportunity to focus at postgraduate level on:

  • Studying the ways in which social media and the internet shape and are shaped by social, economic, political, technological and cultural factors, in order to equip students to become critical research-oriented social media experts.
  • Developing reflective and critical insights into how social media and the internet are used in multiple contexts in society, and into which roles social media can play in various forms of organisations that are situated in these societal contexts. The aim is that students are equipped to become reflective and critical social media practitioners.
  • Gaining in-depth knowledge and understanding of the major debates about the social and cultural roles of social media and the internet.
  • Acquiring advanced knowledge and understanding of the key categories, theories, approaches and models of social media's and the internet's roles in and impacts on society and human practices.
  • Obtaining advanced insights into practical activity and practice-based work that relate to how social media and the internet work and which implications they have for social and cultural practices.

This Master's is organised in the environment of the Communication and Media Research Institute (CAMRI) and its Centre for Social Media Research. CAMRI is a world-leading research centre that studies the role of media and communication in society. It has become known as the Westminster school of critical media and communication research. The analysis of social media, culture and society is one of its research specialisms. In the most recent UK government research audit, the 2014 Research Excellence Framework (REF), 42.2% of CAMRI’s research was classified as world-leading and 37.5% as internationally excellent, which makes it one of Britain’s four leading media and communication research institutions. 

Course structure

The following modules are indicative of what you will study on this course. 

In semester one, students must select two elective modules from the two thematic groups below (any combination of modules is applicable): 

  • Theory and Global Political Economy of Media and Communication 
  • Media Politics, Regulation and Business Strategies. 

In semester two, students must select two elective modules from two thematic groups below (any combination of modules is applicable): 

  • Media Politics, Regulation and Business Strategies 
  • Media, Culture and Everyday Life. 

More information on modules and groups to which they belong to can be found below.

Core modules (semester one)

Option modules (Semester One)

Core modules (Semester Two)

Optional modules (Semester Two)

Career path

The Social Media, Culture and Society MA will benefit those seeking to develop their understanding of contemporary communication and its social, political and cultural contexts. This degree will be of particular interest to those who plan to work in the creative industries, as well as those already working in this field. Social Media, Culture and Society MA will also be of interest to students working in non-profit sectors, including NGOs and advocacy groups. The degree will help those seeking a competitive edge in a careers market that values high-level skills in communication, research and critical thinking.

The course also provides an excellent preparation for those wishing to continue their studies to PhD level. Around 10% of graduates of the course are now undertaking PhDs. Others work in the social media start-up scene in London, or work as journalists and in a range of industries and non-profit sectors.



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The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. Read more

The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. In this new digital ecosystem, companies need professionals with expertise in social media to create new business models, the application of technology to business innovation and management and use of the tools of the digital environment. Thus, companies can create value and monetize their services, products and content Therefore, social media is the indispensable starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined.

This program designed by MFI Business School in collaboration with the Camilo José Cela University, is based on three fundamental pillars for structuring:

  1. Social Media Strategist: Strategic planning of social media, data collection, reporting, metrics and KPIs that allow us to analyze and monitor our business objectives and reputation.
  2. Social Digital Content Management: Creating content taking into account the unique characteristics of social media and use their display windows and engagement. All supported in the use of technology that makes managing content and messages in a fully quantifiable and individualized.
  3. Social Media Marketing: Social, media networks and platforms as a channel and marketing tool, communication and marketing. The creativity, interactivity, developing strategies based on the customer and their implementation through specific plans appropriate.

ADDRESSED TO:

Recent graduates and young professionals seeking comprehensive training to strengthen their career as managers of communication in digital environments. Professionals interested in exploring how businesses and communication departments interact with their customers through digital channels. Communication professionals who need to develop the conceptual and strategic thinking.

OBJECTIVES Master in Social Media and Community Manager

Knowing the digital ecosystem and its main distinguishing characteristics, from a business standpoint, to design social and marketing strategy of a company.

You will also learn to:

  • Manage innovative projects within the digital environment, using methodologies and tools of design thinking to create a design thinking focused on the end user.
  • Know and appreciate the accessible technology in the creation of digital content adapted to mobile devices.
  • Apply creative processes in design and digital media tools and concepts such as usability and navigability.
  • Designing the social strategy of a company or firm, selecting media, supports, platforms and optimal resources.
  • Adapt Marketing plans and digital communications to the global strategy of the company.
  • Create from scratch a digital strategy in social media.
  • Establish and define the actions of digital communication in social networks, and social environments.
  • Develop management projects of social relations of a product, company etc.

Methodology and Evaluation

METHODOLOGY

Students have a next-generation technology platform with complementary content, access to news, articles of interest, activities proposed by the tutor and area forums. Through the platform, they have direct and personal contact with tutors specialized in different areas of the program, working professionals who provide practical vision with their experience in the sector.

IMF offers to all its students a free consultation line access, permanent and personalized, both telephone, email or via the internal mailbox Virtual Campus, with his tutor. In addition, you can arrange personalized or virtual tutorials for solving doubts or guidance on the course.

Since MFIs are committed to online learning the content of the master you can be downloaded in PDF format, but also give you the option to have the course material in book form. Study manuals are fully updated and have great technical, easily understandable and with a clear practical vocation rigor.

EVALUATION

Students may take on the virtual campus self-assessment exercises of each module of the training program, to self-assess the knowledge of the contents.

Also, obtaining the titles of the Master by MFI Business School and Master by the University Camilo José Cela is subject to passing a final exam in any of the available modalities.

Career prospects

Booming Sector

According to the latest Adecco report is expected for the coming years creating up to 115,000 new jobs in the area only in Englis. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.

At the end of our Master you will be ready to serve as:

  • Director of E-marketing
  • Social Media Strategist
  • Digital Content Manager
  • Community Manager
  • Social Media Analyst

Guaranteed practices

IMF Business School, through its website and Employment Practices ensures students of the Master in Community Manager and Social Media, practices in companies. Query conditions.



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The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications. Read more

GENERAL OVERVIEW

The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications.

COURSE CONTENT

The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement and data analytics– business intelligence, CRM, data extraction and contextualization. Includes information on emerging platforms including Periscope, Snapchat.

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

- See more at: http://bit.ly/18O0CAy

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Communication & Social Media Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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New digital technologies are changing how we connect and do business. With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. Read more
New digital technologies are changing how we connect and do business.

Overview

With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. At the same time social media and information applications are transforming business. This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

Course content

Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.

You'll develop business awareness and explore the history of organisations, their environments, and the ways in which both have changed. You'll examine how digital information communications technology (ICT) is managed, and learn to identify and analyse the key innovations made possible by new media. You will investigate new methods of digital data analysis and explore the opportunities and challenges presented by the availability of these new data forms.

The Social Media and Management course is taught by experts from both the Department of Sociology and the York Management School, combining experience from the forefront of sociological and business research.

The Social Media and Management course includes seven core modules:
-Understanding Social Media
-Metrics and Society
-Social Research Methods and Management
-Organisational Analysis
-Business Information Systems
-Innovation and Technology Management
-Continuity and Change in Organisations

Careers

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. The masters in Social Media and Management course also provides an ideal basis to progress to further study at PhD level.

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Social media and other emerging communication technologies are becoming a key aspect of social research practice. The data they generate contain insights into how entire populations communicate, behave and interact with each other. Read more
Social media and other emerging communication technologies are becoming a key aspect of social research practice. The data they generate contain insights into how entire populations communicate, behave and interact with each other.

The Social Media and Social Research masters provides the practical research skills and conceptual foundations needed to conduct studies in this new field.

Course content

The Social Media and Social Research masters degree examines the role of social media in contemporary societies, and their potential for ethical research. You'll develop a foundation in traditional social science research skills, as well as explore new methods of analysis for both large- and small-scale data.

Modules
The Social Media and Social Research masters consists of six modules:
-Understanding Social Media
-Quantitative Methods and Data Analysis
-Qualitative Methods
-Metrics and Society
-Advanced Methods in Social Research
-Themes and Issues in Contemporary Sociology

You will develop, design, implement and manage your own original research project, supervised by a member of staff. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Careers

The Social Media and Social Research masters degree develops skills employers need in many fields, and especially those requiring awareness of digital social research practice and theory.

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Designing at the forefront of communication technology. The rapid expansion of digital networks such as YouTube, Wikipedia, Flickr and Facebook have changed user expectations. Read more
Designing at the forefront of communication technology.

Overview

The rapid expansion of digital networks such as YouTube, Wikipedia, Flickr and Facebook have changed user expectations. These advances have created a demand for graduates who understand social and participatory design principles and have the skills to design new interactive technologies.

The MSc in Social Media and Interactive Technologies provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user, and you will develop the skills to design and create usable and accessible devices and applications.

Course content

Understand social media and interactive technologies through the key roles they play in society. Explore topics in human-computer interaction, user-centred design, social and cultural theory and human psychology and learn to apply them to the practical problems of designing interactive pages, devices and systems.

Modules for this social media degree are taught by experts from both the Department of Sociology and the Department of Computer Science.

The MSc in Social Media and Interactive Technologies includes eight core modules:
-Understanding Social Media
-Metrics and Society
-Themes and Issues in Contemporary Sociology
-Research Methods for Interactive Technologies
-User-centred Design for Interactive Technologies

You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Examples of previous projects include:
-Accessibility of iPhone/iPad apps
-Democracy and participation in York City
-The use of social networking sites by the older generation
-Social robotics and companionship
-Living with the h-index?
-Investigating immersion in games with inattentional blindness
-Immersion and cognitive effort when playing videogames
-Immersion in audio-only games

Careers

You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.

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This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. Read more

About the course

This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The Business Intelligence and Social Media MSc draws together technology and business perspectives in order to understand the implications for social-media enabled business.

The course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.

Aims

You will develop sound knowledge and understanding of new-media related business practices and transferable skills designed to meet the challenges of employment within the global economy.

You will gain understanding of the importance of information and mass communications technologies to the operations of modern businesses of all kinds.

You will be encouraged to reflect on the relevance of concepts to business and apply your newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.

Practitioners seeking a more commercially relevant and technology oriented master’s qualification in the area of new business technologies rather than an MBA find this course of interest.

Course Content

The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory Modules

Professional Consultancy in Business Intelligence and Social Media
Social Media
Business Intelligence
Mobile, Social Media and Cloud Services
Knowledge Management, Social Networks and Innovation
Entrepreneurship
Understanding Business and Management Research
Dissertation

Optional

Choose one module from these:

Global Outsourcing
International Business Ethics and Corporate Governance
Strategic Marketing Management
Global Diversity Management

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

The course offers:

Curriculum focus on social media in business.
Teaching with and through social media.
Technologies introduced from non-tech perspective.
Focus on consultancy and entrepreneurship.
Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development.

Information Systems Evaluation and Integration Group

Academics who teach on this exciting programme are part of the Information Systems Evaluation and Integration Group which is a research centre of excellence that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Teaching

The course is structured so that full-time students take four 15 credit modules per term, plus a 60 credit dissertation module in term 3. Each 15 credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time. Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments. The dissertation is an extended research oriented task conducted individually and offers the opportunity for students to undertake in-depth investigation in to a topic of their choosing. Students may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance (rather than theoretical research).

Modes of Study

1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.

Graduate School Workshops

In addition to the events and training sessions organised within the Business School, master's students have exclusive access to the workshops and skills training provided by the Brunel University’s Graduate School.

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When I published the first academic study in the world about Facebook and marketing (in 2007) I had no idea that social media marketing could have gotten this big. Read more

COURSE DESCRIPTION

When I published the first academic study in the world about Facebook and marketing (in 2007) I had no idea that social media marketing could have gotten this big. In the past 7 years, the world has transformed a lot and social media became one of the most important components of modern marketing. In this class, we will talk about how social media changes the lives of consumers, how corporate strategy and content strategy influence each other and how use, nonuse or misuse of social media may change the destiny of big brands.

Assessment

40% Attendance
30% Case Study
30% Country Presentations

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This taught Master’s course, made up of four modules and a 12,000-word dissertation (split into two modules for PT students, with each module producing… Read more

This taught Master’s course, made up of four modules and a 12,000-word dissertation (split into two modules for PT students, with each module producing 6,000 words of work), responds to major transnational developments in contemporary media which have eroded the line between ‘producers’ and ‘consumers’, democratising media or leading to a lo-fi “cult of the amateur.” At the same time, social media platforms have become major economic players, raising questions over who benefits, and how, from the social activity they host. This MA focuses on the specialised, advanced study of current media developments: students will be able to analyse and critically reflect on the media world they inhabit, developing their expertise in participatory culture/social media and associated practices of fandom, activism, community-building, and creativity.

The course is targeted at those who wish to develop their understanding of specific kinds of digital media – involving people “formerly known as the audience” – and their social, economic and cultural contexts. It is designed to lead into PhD work for those wishing to progress to further Higher Education, as well as leading to a range of professional roles linked to participatory culture and social media.

For more information about our research areas of interest visit our Journalism and Media research pages - https://research.hud.ac.uk/research-subjects/journalism/



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Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Read more
Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.

WHY CHOOSE THIS COURSE?

The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns.

Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab.

The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Apply and critically evaluate the knowledge and skills acquired to both the theory and practice of specialist marketing, advertising and branding areas
-Use appropriate analyses tools to critically evaluate marketing and/or advertising problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Strategically analyse a range of international marketing situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Postgraduate courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Principles of Digital and Social Media Marketing
-Consumer Behaviour
-Global Marketing
-Web and Social Media Analytics

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Advanced Digital and Social Media Design
-Contemporary Issues in Marketing

Semester 3
-Digital Marketing Portfolio or Company Internship

Marketing is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Digital Marketing MA is suited to graduates seeking career development and opportunities in digital marketing and social media, both in-house and marketing agency roles. Previous graduates have secured exciting and rewarding positions in a wide variety of digital marketing areas such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.

In addition, the Coventry University’s suite of Marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark ofan up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. Read more
With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Key features

-This course is designed to keep you at the forefront of modern marketing practices and will equip you with an advanced knowledge of in digital marketing strategy and planning.
-Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
-Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.

Course details

Core modules
-HRL712 Corporate Governance and Ethics
-MKT716 Analytics and Databases
-MKT704 Branding and Marketing Communications
-SRE712 Research Methods for Decision Making
-MKT714 Social Media Practice
-MKT715 Relationship Marketing and CRM
-HRL710A Leadership and Management Essentials
-MKT700A Marketing and Strategy
-MKT713 Digital Marketing

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. Read more
The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.

The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.

General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.

PROGRAM OVERVIEW

OUR MAIN OBJECTIVE IS TO PROVIDE THE STUDENT WITH THE TOOLS TO ANALYSE THIS EVOLVING SECTOR.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Core::

Semester 1
- Upgrading sessions
- website and application project
- Data mining for e-commerce & e-merchandising
- Digital communiation & social media marketing
- web project management
- creating and managing a web start-up

Semester 2
- Web, social media, cross canal marketing
- online reputation & crisis management
- social media KPI & analytics
- Digital advertising
- social gaming & gamification
- mobile & iot marketing

::Example of courses::

Foundation courses
- Online reputation & Crisis management
- Web, social media & Cross Canal Marketing
- Social Media KPI and Analytics
- Web Project Management
- Creating and Managing a web startup

Electives
- Community Management
- Editorial Content
- Storytelling and Personal Branding
- Website & Application Creation
- UX and Web Site Design
- Data Mining for e-commerce & e-merchandising
- Digital Advertising
- Social Gaming and Gamification
- Mobile & IoT Marketing

Core courses
- Law and New Technologies
- Big Data

Projects

JUNIOR CONSULTANT PROJECT
The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers.

PROFESSIONAL PROJECT
Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

For more information contact

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86


Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager


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The emergence of new digital communication platforms has had significant impacts. Read more
The emergence of new digital communication platforms has had significant impacts. Audiences are transforming into media producers; new business models are emerging; social media campaigns create new forms of politics; digital culture highlights practices of sharing and participation; and data collection and analytics affect an increasing part of our lives.

This offers new possibilities for digital citizens, but it also raises new questions regarding classic notions of privacy and freedom of expression, and it renders information and digital infrastructure a key resource.

The MA Digital Media and Society addresses current challenges of online communication and internet studies. It enables you to develop specialist knowledge in areas such as social media, big data, citizen journalism, digital culture, the creative industries, internet governance, and digital rights. It also provides a theoretical and methodological grounding in media and communication studies.

This course provides you with a thorough understanding of the current transformations and with the analytical skills to investigate digital media in the context of social, political and economic change. We ask how online communication is shaped by users, states and businesses, and how our society is, in turn, affected by digital media.

This course draws on the strength and diversity of Cardiff University’s staff, giving you a unique opportunity to work with academics whose research explores issues such as citizen journalism, online activism, big data, internet surveillance, internet governance and digital rights.

You can get involved in our Research Group Digital Media and Society and thus become part of a dynamic research environment.

Please note this course focuses on academic research and does not provide extensive practical training.

Distinctive features

• Enables you to develop an in-depth understanding of digital media and their implications for the social, political, economic and cultural environment.

• Conveys specialist knowledge that addresses current areas of concern, such as social media use, big data, the sharing economy, privacy and surveillance, internet governance, digital rights, and citizen journalism.

• Empowers you to assess how technological change is linked to forces of globalisation, political institutions, and historical developments, and how it affects democracy and social change.

• Equips you with a thorough theoretical and methodological grounding in media and communication studies.

• Allows you to apply up-to-date research skills to carry out your own original research for the dissertation and beyond.

• Produces reflective and well-trained graduates who understand the multiplicity of social, cultural, political and technological complexities of digital media and who will be able to solve complex problems and make informed decisions in their future careers.

Structure

This is a one-year full-time course, combining core and optional modules. Over the course duration you will study modules totalling 180 credits.

Core modules:

Politics of Global Communication
Putting Research into Practice I
Putting Research into Practice II
Understanding Digital Media
Citizen Journalism and Digital Publics
Project Based Dissertation

Optional modules:

Media Law
Reporting Business, Finance & Economics
Reporting the Middle East
Insurgency into the 21st Century
Citizen Media
Global Crisis Reporting
In The Editor's Chair
Reporting Health and Science
Electoral Behaviour, Public Opinion and the Media
Social Media and Politics
Governing the Internet: Digital Freedoms and Restrictions
Big Data, Society and Everyday Life

Teaching

You will be taught through a mixture of lectures and seminars, which complement the academic nature of the course.

Assessment

You will be assessed through a range of formative and summative assessments throughout the course. The main method of assessment on this programme is course work.

Career prospects

Graduates of MA Digital Media and Society are employed in a range of occupations, including the non-profit sector, digital business, online journalism, and regulatory institutions. They take on leading roles in social media campaigns, internet policy, human rights organisations, journalism, and creative industries.

As an academic course focusing on critical analysis, this programme also provides a perfect starting-point for PhD research and prepares you for careers in research institutions, both at university and other public or private institutions.

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This MSc is designed to respond to demands from business, academia, and policy-makers worldwide for professionals who have in interdisciplinary understanding of the potential old requirements for the effective adoption of new media technologies. Read more
This MSc is designed to respond to demands from business, academia, and policy-makers worldwide for professionals who have in interdisciplinary understanding of the potential old requirements for the effective adoption of new media technologies. A rapid expansion of Web 2.0 interactive technologies such as YouTube, Wikipedia, Flickr, and Facebook are changing the relationships between users and providers. This MSc should appeal to overseas students, UK management, graduates in sociology and other social sciences, media, and communication studies, and also to computer scientists interested in further exploring the human behaviour and socio-cultural dynamics of informatics design, implementation, management, and diffusion.

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