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Masters Degrees (Shopper Marketing)

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The programme. High-level specialization in superstore marketing, combining the key human and technical skills required for unveiling your professional potential. Read more
The programme
High-level specialization in superstore marketing, combining the key human and technical skills required for unveiling your professional potential.

Module 1: The basics of management
Learning about the basics of management is essential for any job (corporate strategy, Business plan through the Marketplace simulation game, finance and management control, etc.).

Module 2: The basics of superstore marketing
Learning about the basics of superstore marketing (innovation process, the consumer and shopper, brand management and strategy, application of these basics through the simulation game Markstrat, etc.)

Module 3: The principles of expertise of superstore marketing
Broach the specific features of this sector through the tools used and the specific competencies of the sector.
Data analysis, research, merchandising, category management, digital marketing, sustainable marketing strategies, etc.

Module 4: Reveal and Enhance Your Human Capital
Hone your skills and human talents so as to optimize your marketing skills (team building, leadership, creativity technique, project management, professional ambitions, etc.)

The course
400 hours over 12 months
Full-time seminars from October to March on RMS campus
From March on: 6 to 10 months in-company mission (internship, short or long term contract)
Professional Thesis

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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a . world-class degree programme. Read more

The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
  • identify and develop effective managerial strategies for fashion sector businesses;
  • recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
  • develop a business plan for fashion companies;
  • identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
  • analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
  • identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
  • utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
  • utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

  • graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
  • entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
  • designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
  • managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
  • 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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