The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.
Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.
During your time with us, you will gain critical insights into:
The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.
Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.
*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme is aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.
The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Term 1 (Certificate = Completing 60 credits):
Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):
Term 3: Masters = Completion of stages 1 & 2 and:
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.
Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.
The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:
Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.
During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies. You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.
On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:
The course is currently delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six week block.
From September 2017, this delivery format will change. Students will continue to study a single module for a 6 week period. Face to face teaching will be delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through Blackboard. Individual student timetables will be provided during induction week.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.
You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.
This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:
IMF Business School and the Hotel Technological Institute (ITH), in collaboration with the Camilo José Cela University, are launching the Master in Innovation and Digital Tourism Marketing. The objective of this master's degree students prepare for digital transformation of the sector, incorporating new technologies into their businesses or projects. IMF is a member of the World Tourism Organization (WTO) affiliate, as well as a contributor to the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT).
This Master is aimed at both recent graduates in the areas of tourism, economics or business administration and management (ADE) as professionals and entrepreneurs who wish to deepen in innovation and digital marketing.
The Master's Degree in Innovation and Tourism Marketing, of an academic year of duration, is taught in an online mode supported by an advanced technological platform that allows the student to access the study, whatever its geographic location or its availability of time.
The NH Hotel Group, Novotel Hotels & Resorts, Melia Hoteles and Marriott, among other companies in the sector, collaborate in the Employment Market of this master's degree.
All students who successfully complete this program will obtain a Dual Master's Degree from Camilo José Cela University and from IMF Business School, as well as a Diploma from the Hotel Technological Institute (ITH). They will have at their disposal all the advantages of MFI:
This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.
A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.
As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.
You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.
This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.
This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.
You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.
This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.
In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.
The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.
In the third trimester, you will work on a Major Project or a Dissertation.
Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.
The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.
The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.
Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics
Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.
Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.
For more details, visit: