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Is é is cuspóir don chúrsa múinte iarchéime seo ná freastal ar chéimithe Gaeilge a bhfuil caighdeán ard Gaeilge acu agus fonn orthu breis staidéir a dhéanamh ar theanga agus litríocht na Gaeilge. Read more
Is é is cuspóir don chúrsa múinte iarchéime seo ná freastal ar chéimithe Gaeilge a bhfuil caighdeán ard Gaeilge acu agus fonn orthu breis staidéir a dhéanamh ar theanga agus litríocht na Gaeilge. Cuirfidh mic léinn an chúrsa seo go mór lena gcuid eolais ar phríomhréimsí léinn na Gaeilge agus chomh maith leis sin beidh seans acu cur leis an scil atá acu sa teanga féin. Is féidir an cúrsa seo a dhéanamh go lánaimseartha (bliain amháin) nó go páirtaimseartha (dhá bhliain). Beidh 6 mhodúl as na cinn seo thíos le déanamh ag mic léinn (dhá thráthnóna sa tseachtain) agus beidh miontráchtas le déanamh ar ábhar a bheidh gaolmhar le hábhair na modúl.

• An Nua-Litríocht I
• Nua-Litríocht na Gaeilge
• Litríocht na Sean-Ghaeilge
• Litríocht an 17ú agus an 18ú hAois & Léann na Lámhscríbhinní
• An Litríocht Chlasaiceach & An Nua-Ghaeilge Mhoch
• Gnéithe de Shochtheangeolaíocht na Gaeilg
• An Béaloideas
• An Ghaeilge agus na Meáin
• Léann an Aistriúcháin
• An Nua-Litríocht II

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This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. Read more
This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. The design of excellent websites presents a notable intellectual challenge and, during the programme, students develop a contemporary, professional and 'real-world' approach. Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic.

The technical aspects provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).

The functional aspects focus on the creation of websites that provide a good user experience. Principles include, information architecture, content strategy, accessibility, search engine marketing and optimisation (SEM/SEO).

The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.

See further details at: http://www.websitearchitecture.co.uk/

The Department is based in a new state of the art building designed by the award winning architects Heneghan Peng; it is equipped with fourteen rooftop landscapes, cutting edge digital workshops, extensive design studios, a world-class library and two gallery spaces.

Our building is located in the heart of Greenwich, the newest addition to a suite of magnificent buildings that occupy the UNESCO World Heritage site and the location of the Greenwich Prime Meridian.

The aims of the programme are:

- To equip students with a professional level of competence in web design and content management
- To provide students with the opportunity of creating a live website and to measure its success
- To help students become familiar with the growing and fast-evolving body of knowledge within the web design discipline.

Visit the website http://www2.gre.ac.uk/study/courses/pg/com/wdcp

Computing - General

Come and study in the award-winning Department of Computing & Information Systems on the magnificent Greenwich Campus. Welcoming home and international students from all backgrounds, CIS provides an exciting, diverse and friendly environment in which to study.

The latest university league table published in the Sunday Times, has rated the computer science department as seventh in the UK for teaching excellence.

What you'll study

- Design for Web Content (30 credits)
- Content Management (30 credits)
- Applied Art for the Web (30 credits)
- Major Project (60 credits)
- User Experience Design (15 credits)
- Social Media and SEO (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Assessment

Students are assessed through coursework, a portfolio of project work and their involvement with online activities.

Career options

This programme offers enhanced skills for use within the applicant's current career or a new career in web design. Graduates from this programme are now working as front-end developers, user experience designers, SEO consultants and project managers in digital media.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0004/644422/Web-Design-and-Content-Planning.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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Whether you are starting your career in journalism or are an experienced reporter looking to get to grips with a changing industry, this is an opportunity to develop skills that are highly sought after by employers. Read more
Whether you are starting your career in journalism or are an experienced reporter looking to get to grips with a changing industry, this is an opportunity to develop skills that are highly sought after by employers.

We are committed to the underlying principles of journalism ? objectivity, fairness, balance and storytelling, and recognise that the world is becoming ever more digital. That?s why we place emphasis on up-to-the-minute communication tools and technology. You will engage with the latest in social media, search engine optimisation (SEO), crowd sourcing and user-generated content, while also focusing on the more traditional areas of newspapers, television, radio and online news.

This is a unique qualification ? we are the only journalism course in England to be taught from within a business school. You will benefit from our contacts within the city of Leeds, providing you with an opportunity to meet, research and report on companies, industry and new developments. Previous students have enjoyed work experience with BBC Newsnight, Reuters and The Independent. You will have access to state-of-the-art facilities, including a dedicated newsroom and television and radio studios.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/journalism_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

This course has a strong international flavour, specialising in media law around the world, so you will be able to research, develop contacts and write editorial for global audiences on a variety of topics. You could progress in journalism, PR, social media, communications, digital marketing, SEO and brand management across many different industries, while specific roles could include editor, reporter, feature writer or correspondent.

Specific roles could include:

- Editor
- Reporter
- Feature Writer
- Correspondent

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

We encourage you to get hands-on journalism experience and our previous students have enjoyed work placements with BBC Newsnight, Reuters and The Independent. You will have access to state-of-the-art facilities, including a dedicated newsroom and both television and radio studios.

We have a dedicated employability and placements office to support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

You will have the opportunity to showcase your work - whether it be editorial, audio or video. Through our multi-media Student Journalism Website you will also have access to state-of-the-art facilities and equipment, including a dedicated newsroom with the latest Apple Mac Technology, television and radio studios, portable radio studios for outside broadcasts, microphones and high-definition cameras.

Core Modules

Editing & Production
Develop page layout and editorial design skills and gain an appreciation of why sub-editing and design are crucial elements in the production of any printed media publication, website or multimedia application.

Feature Writing
Develop the craft of professional writing for a range of magazines, newspapers and websites, with a particular emphasis on technology and science journalism.

International Perspectives on Media Law, Ethics & Regulation
This module considers media law in a UK, European and international setting, and shows how media, human rights and ethics are intertwined.

Journalism Theory
Gain an understanding and critical awareness of journalism principles and practice in a rapidly evolving, diverse, global and technologically-driven media.

Reporting
Learn the core values and practice of journalism, including sourcing, gathering and writing news stories. You will produce news and feature stories using research and interview techniques in a newsroom setting.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Sean Dodson

Senior Lecturer

"I believe in journalism's power to improve democracy and society. The profession has taken a knock recently, but I see that as all the more reason to develop a newer, more ethical journalism - and a university without the constraints of the media industry, but with connections to it, is the perfect place to be."

Sean has previously written articles specialising in the social uses of technology and has contributed to The Guardian, Wired, Design Week, The South China Morning Post and The Sydney Morning Herald.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
•Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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Eolas faoin gCúrsa. Is féidir an chéim seo a dhéanamh go lánaimseartha (bliain amháin) nó go páirtaimseartha (dhá bhliain). Trí mheán scrúduithe agus tionscnaimh taighde a dhéantar obair na mac léinn a mheas. Read more
Eolas faoin gCúrsa

Is féidir an chéim seo a dhéanamh go lánaimseartha (bliain amháin) nó go páirtaimseartha (dhá bhliain). Trí mheán scrúduithe agus tionscnaimh taighde a dhéantar obair na mac léinn a mheas.


Struchtúr an Chúrsa

Is é aidhm an MA againn go gcuirfidh mic léinn eolas domhain ar roinnt gnéithe de theanga agus de litríocht na Nua-Ghaeilge (ó 1200 AD i leith) agus go mbeidh saineolas acu ar réimse amháin díobh sin de bharr a gcuid taighde.

Deiseanna Fostaíochta

Múinteoireacht ar an dara nó ar an tríú leibhéal; aistritheoireacht; iriseoireacht agus na meáin chumarsáide; riarachán. Is féidir le mic léinn a n-éiríonn go maith leo sa chúrsa seo tabhairt faoi PhD sa Nua-Ghaeilge.

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The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the . Institute of Direct and Digital Marketing (IDM). Read more

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques.  The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.  

*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme i​s aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.​

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Strategic Global Marketing in a Digital Context (20)
  • Modern Digital Marketing Research (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits)
  • Digital Analytics & Insights - Web, Mobile and Marketing (20 credits)
  • Academic Research for Business (20 credits)

Term 3: Masters = Completion of stages 1 & 2 and:

  • Dissertation (60 credits)
  • Digital Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.



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The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns. Read more
The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns.

This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

The MSc Digital Marketing is accredited by the IDM - the UK's only government-approved institute for the professional development of direct and digital marketers. Recent industry partners and guest speakers include Fifth Ring, DigitasLBi, Mearns & Gill, McEwan Fraser Legal, and the Scottish Government.

Visit the website http://www.rgu.ac.uk/msc-digital-marketing

Course detail

The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape.

This Digital Marketing university course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.

Semester 1

• BSM727 Digital Production Tools And Techniques 30 Credits
• BSM729 Digital Marketing Strategy 30 Credits

Semester 2

• BSM716 Digital Public Relations 30 Credits
• BSM728 Methods, Metrics And Analytics 30 Credits

Semester 3

Choose 1 option module from the following group:

• BSM101 Dissertation 60 Credits
• BSM730 Digital Marketing Project 60 Credits

Format

The Digital Marketing masters degree course uses a combination of teaching methods and sources of expertise. Tutorials and blended-learning materials introduce theories, digital marketing knowledge and skills which are further explored through a series of practitioner-led workshops. All modules develop both the theoretical and the practical and are assessed in part through live projects in collaboration with related businesses, allowing you to develop your portfolio and build linkages and contacts within industry. You can engage with the course in a number of different modes:

Full-time Study

In full-time mode, you will learn through a combination of online exercises, digital marketing workshops, presentations and lab tutorials. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of online learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Individual Modules

In addition to studying the course on a part-time basis, further flexibility is provided through the ability to study modules on an individual basis, credits can be transferred towards the overall course at a later date.

Careers

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant. The course has been designed with employability and developing professional practice at its core, bringing together marketing and management theory with the skills and knowledge required to utilise digital marketing strategy in response to real world business problems.

The course will prepare you for a range of careers and roles depending on your individual aspirations. Careers appropriate to students undertaking study on the course include:

• Digital Marketing Manager
• Social Media Manager / Community Manager
• Search Manager / SEO Manager
• Digital Strategist
• Online PR Manager
• Communications/Marketing Manager
• Digital Producer
• Public Relations Manager

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise. Read more
The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.

Why Study Digital Marketing with us?

Taught at our Warrington Campus, this course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

What will I learn?

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.

It will enable you to develop a digital marketing plan, including devising and implementing online acquisition, conversion and retention campaigns, and to understand digital media techniques.

How will I be taught?

The course is taught by the Warrington School of Management in partnership with the Department of Media.

You will have access to contemporary practical IT suites located on Warrington Campus, including 24/7 access to the onsite library.

How will I be assessed?

This course is assessed by 100% coursework.

Postgraduate Visit Opportunities

If you are interested in this courses we have a number of opportunities to visit us and our campuses. To find out more about these options and to book a visit, please go to: https://www1.chester.ac.uk/study/postgraduate/postgraduate-visit-opportunities

Request a Prospectus

If you would like to know more about the University please request a prospectus at: http://prospectus.chester.ac.uk/form.php

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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Sa chlár nuálach seo, M. Oid. san Oideachas Lán-Ghaeilge, díreofar ar theoiric agus ar oideolaíocht an tumoideachais agus dátheangachais. Read more
Sa chlár nuálach seo, M. Oid. san Oideachas Lán-Ghaeilge, díreofar ar theoiric agus ar oideolaíocht an tumoideachais agus dátheangachais. Cuirfear sraith modúl atá comhtháute, comhleanúnach agus idirghaolmhar ar fail le freastal go sonrach ar oideoirí tumoideachais agus ar ghairmithe eile a bhíonn ag obair i réimse an oideachais lán-Ghaeilge. Beidh an clár cumaisc foghlama sea ar fail ar bhonn páirtaimseartha thar thréimhse dhá bhliain acadúla. Beidh an fhoghlaim chumaisc mar ghné Iárnach den chlár, i cuid den chlár curtha ar fail ar line agus an chuid eile curtha ar fail ar láthair ag an deireadh seachtaine – 6.30i.n. – 9.30i.n. ar an Aoine agus 9.30r.n. – 12.30i.n. ar an Satharn. Cuirfear soláthar for-rochtana san áireamh ag brath ar riachtanais na mac léinn. Is é a bheidh i gceist le gné foghlama ar an láthair de mhodúil áirithe ná seimineár ar feadh deireadh seachtaine a reáchtálfar sa Ghaeltacht. Beidh an clár curtha ar fail ar bhonn uaireanta foghlaim-threoraithe, seimineár ar line agus ar láthair, taithí phraiticiúil agus scoil samhraidh. Mar thoradh ar an gcur chuige cumaisc agus ar dhearadh an chláir, beidh taighdeoirí tábhachtacha idirnáisiúnta i láthair agus pléifidh said torthaí agus saincheisteanna nua i réimse an tumoideachais, an oideachais dhátheangaigh agus an dara teanga as line leis na mic léinn le linn an chláir.

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This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind. Read more
This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as: mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately ten per cent of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

Adobe Systems (UK) fully support the programme with high recommendation, based on the development and key principles the course offers, which is rare and unique. We embrace excellent contracts within the interactive media and games industries, including regular visits and master classes from industry professionals at the top of their game from Adobe to Sony.

Adobe Systems (UK), said: “This Interactive Media degree offers an ideal grounding for those wishing to work in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media stars…! ”

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable, and quickly gain industry recognition through our end of year show.

“It’s a really multi-faceted MA, bringing together creativity, technology skills and digital media, with an entrepreneurial thread.” – 2015 Graduate.

Our students learn to examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life, for commercial trajectories through practiced based projects.

As one of the top 100 international universities in the world, the University of Westminster's School of Media, Arts and Design currently boasts a series of professional recording studios, a new teaching recording studio, professional technology labs and access to an array of post-production, and multimedia facilities built and equipped to the highest standards.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master's degree you will develop commercial-level interactive media and digital content production skills.

Course content

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

Students are encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways, research and the experimental application. You will also have hands-on experience creating content for, iPad, iPhone, iPod, Playstation , Xbox, Oculus Rift and content rich media websites, advanced web production and design, design for interface all of this with the user in mind. The course will provide skills in the relevant multimedia software, media rich web production, Unity, UdK, website design and development to mobile app development. You will be taught creative coding, interfaces and the course encourages the use a wide range of programming languages delivered by industry practitioners. We also have accreditation opportunities within Adobe and Apple for those students wanting to develop their skills more prolifically within select software.

These include mobile apps, mainstream games, interactive installation, sonic media and eMarketing, with an emphasis on core creative skills. The course also prepares and enhances your ability in producing interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology form a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

Modules

-Applied Innovation and Interactive Design
-Mobile Apps and Wearable Devices
-Entrepreneurship and Project Management for Creative Industries
-Social Media and E-Marketing
-Hack Lab and Creative Technologies
-UX Design and Development
-Major Project

Associated careers

There are many highly desirable careers that students from this course can go on into such as: interactive media, app development, new media production, interactive development, advanced web producer, content manager, UX designer, project management, media, digital marketing, media design, online branding, interactive game design, web production, game designer, media advertising, information design, digital production, strategic development, online advertising, UX architect, digital SAM, mobile UX, front end development, wen development, email marketing executive, ecommerce digital marketing manager, .net developer, UX designer academic publisher, UX researcher, social media executive, digital designer, digital advertising, SEO consultant, content marketing specialist, interaction designer, digital project manger, optimisation manager and digital content production. Digital marker, creative technologist, rich media website developer, games producer, social media manger, museum installation, VR gaming, VR advertising.

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MA Design for Cultural Industries is an innovative programme for students who want to develop their career in cultural and creative sectors. Read more

What is this programme about?

MA Design for Cultural Industries is an innovative programme for students who want to develop their career in cultural and creative sectors. Through the application of design theory and practice, incorporating new technologies into the discourse, students will be able to create or initiate solutions and experiences in the context of the cultural industries.

This MA programme provides its graduates with the advanced skills necessary to confront their professional challenges and move forward in this highly competitive industry. Integrating materiality and object interpretation through applied imagination, developing innovative creative-thinking, enterprise skills and research-led projects, the programme's multidisciplinary and critical approach gives students a distinctive insight into the collaborative nature of these industries.

The programme is relevant for those wishing to pursue an advanced career in cultural and creative organisations such as private and social enterprises, design agencies, museums, galleries and research centres. The programme will also be applicable to artists, curators, designers and policy-makers wishing to advance their design thinking by bringing their own projects to life, or create outputs for their own clients and industry partners.

Graduates of the MA Design for Cultural Industries will be equipped with advanced skills to go to wide range of leadership or senior creative roles in the cultural and creative industries, both in the private and public sector. With an international outlook, our graduates will be sought after across an array of arts, design, events, culture, entertainment, media and creative technology departments globally.

The career paths that our graduates can look forward to include arts and cultural management, design management, policy making, curatorship (museum, gallery, festival), creative direction, education advisory, cultural publishing and art/design criticism. Alternatively, the programme can inspire graduates to open their own cultural start-ups or work for international consultancy firms. Graduates of the programme can also develop academic profiles and research interests to go into teaching or advanced study at MPhil and PhD level.

Visit the website http://www2.gre.ac.uk/study/courses/pg/art/des-cul-ind OR http://blogs.gre.ac.uk/design-for-cultural-industries/

Who is this programme for?

This MA programme is relevant for those wishing to pursue an advanced career in cultural and creative organisations such as private and social enterprises, design agencies, museums, galleries and research centres. The programme will also be applicable to artists, curators, designers and policy-makers wishing to advance their design thinking by bringing their own projects to life, or create outputs for their own clients and industry partners.

How is the programme organised and what will I learn?

The programme is run in two modes: full-time over one year and part-time over two years, with the taught content made up of core and option courses totalling 180 credits.

Core courses
* Experience Design (XD) - 30 Credits
* Materiality & Interpretation - 30 Credits
* Design Management and Cultural Enterprise - 30 Credits
* MA Final Project - 60 Credits

Option courses (two to choose from):
* Curatorial practice - 15 Credits
* Coding in Creative Contexts- 15 Credits
* Sound Design- 15 Credits
* Social Media and SEO - 15 Credits

What do students do after this programme?

Graduates of the MA Design for Cultural Industries will be equipped with advanced skills to go to wide range of leadership or senior creative roles in the cultural and creative industries, both in the private and public sector. The career paths that our graduates can look forward to include arts and cultural management, design management, curatorship (museum, gallery, festival), creative direction, education advisory, cultural publishing, policy making, and art/design criticism. Alternatively, the programme can inspire graduates to open their own cultural start-ups or work for international consultancy firms.

Graduates of the programme can also develop academic profiles and research interests to go into teaching or advanced study at MPhil and PhD level.

How are we taught?

Typically, in full-time mode, you can expect 10 hours attendance per week over two days in a class of around 15-20 students. Teaching is a mixture of studio work, seminars, lectures and workshops. The full-time mode should only be considered by students who are able to dedicate at least 25 hours per week to the programme. The part-time mode is recommended for students in full-time employment.

How do I apply for this programme?

Apply directly on our website (link below). Selected applicants will be invited to attend a personal or skype interview. We recommend early applications, as the places are limited. Overseas applications for this course should be received no later than the end of July for entry in September to allow the sufficient time for visa applications.

Where can I find more information?

For more information, please see the course page at our online prospectus and take a look at the CPDA website.

MA Design for Cultural Industries Blog: http://blogs.gre.ac.uk/design-for-cultural-industries

MA Design for Cultural Industries Prospectus Page http://www2.gre.ac.uk/study/courses/pg/art/des-cul-ind

Department Website and Student Work http://cpda.gre.ac.uk

How to Apply: http://www2.gre.ac.uk/study/apply/pg

For more information, you can also contact Programme Leader Dr. Isil Onol by email:

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IN BRIEF. Enhance your employability with this CIM and IDM - approved and accredited course. Course taught by award winning digital marketing academics. Read more

IN BRIEF:

  • Enhance your employability with this CIM and IDM - approved and accredited course
  • Course taught by award winning digital marketing academics
  • Gain industry experience via live projects, internships and placements
  • Part-time study option
  • Overseas study available
  • International students can apply

COURSE SUMMARY

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.  You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.

  • Internationally research informed curriculum shaped by award winning research and consultancy in the field of digital business
  • Close industry connections to ensure provision of appropriate and sufficient internships and placements
  • Delivered full-time and part-time on a block delivery approach with six intakes 

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

TEACHING

The course is currently delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six week block. 

From September 2017, this delivery format will change. Students will continue to study a single module for a 6 week period. Face to face teaching will be delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through Blackboard.  Individual student timetables will be provided during induction week.

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

EMPLOYABILITY

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:

  • Ernst & Young
  • ENER-G
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • PricewaterhouseCoopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS


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IMF Business School and the Hotel Technological Institute (ITH), in collaboration with the Camilo José Cela University, are launching the Master in Innovation and Digital Tourism Marketing. Read more

IMF Business School and the Hotel Technological Institute (ITH), in collaboration with the Camilo José Cela University, are launching the Master in Innovation and Digital Tourism Marketing. The objective of this master's degree students prepare for digital transformation of the sector, incorporating new technologies into their businesses or projects. IMF is a member of the World Tourism Organization (WTO) affiliate, as well as a contributor to the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT).

This Master is aimed at both recent graduates in the areas of tourism, economics or business administration and management (ADE) as professionals and entrepreneurs who wish to deepen in innovation and digital marketing.

The Master's Degree in Innovation and Tourism Marketing, of an academic year of duration, is taught in an online mode supported by an advanced technological platform that allows the student to access the study, whatever its geographic location or its availability of time.

The NH Hotel Group, Novotel Hotels & Resorts, Melia Hoteles and Marriott, among other companies in the sector, collaborate in the Employment Market of this master's degree.

All students who successfully complete this program will obtain a Dual Master's Degree from Camilo José Cela University and from IMF Business School, as well as a Diploma from the Hotel Technological Institute (ITH). They will have at their disposal all the advantages of MFI:

  • Program Scholarships and Study Grants
  • Recruiters with over 12,000 vacancies posted in the last year
  • Unlimited tutoring
  • Live online classes
  • Masterclasses and networking sessions
  • Financing up to 12 months without interest or bank intervention
  • Virtual library with over 30,000 references
  • Virtual library with access to any master classes
  • Access to the VIP Club with discounts on leisure, travel, restaurants ...

Agenda

  • Module I - Digital Innovation in the Tourism Sector
  • Module II - Tourism Intelligence
  • Module III - Digital Advertising media: media strategy, advertising and dynamic advertising graphic
  • Module IV - Social media, social networks and community management
  • Module V - Search Engine Marketing: SEM, SEO and Web Analytics
  • Module VI - Mobile Marketing
  • Module VII - Content Marketing
  • Module VIII - Marketing 360º
  • Module IX - Smart destination-smart tourist destination (DTI)
  • Module X - Final Master's Work
  • Course I - English Course


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IN BRIEF. Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub. Read more

IN BRIEF:

  • Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub
  • Learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry
  • Develop the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace
  • Based at MediaCityUK
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

COURSE SUMMARY

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.

As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.

This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.

COURSE STRUCTURE

This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.

You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.

This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.

In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.

The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.

In the third trimester, you will work on a Major Project or a Dissertation.

TEACHING

  • Delivery will include lectures and presentations, seminars and workshops, aimed at development of students’ understanding of the theory and practice of PR and digital communications.
  • Workshops and seminars will explore and develop students’ understanding of PR as an evolving industry. 
  • Visiting speakers from within the industry and related sectors.
  • Student-led independent research, independent study and project work, such as analysing and devising PR campaigns, will support programme aims and learning outcomes.
  • Group work will feature strongly during this programme, with students having the opportunity to work together on real projects as well as evaluating and analysing existing case studies.

CAREER PROSPECTS

Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.

The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.

The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.

Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics

LINKS WITH INDUSTRY

Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.

FURTHER STUDY

Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.

For more details, visit:

http://www.smmp.salford.ac.uk/international-media-centre

http://www.smmp.salford.ac.uk/page/communication-cultural-and-media-studies



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