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Masters Degrees (Search Engine)

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Effective information management is key to the success of any organisation. The MBA Information Management develops knowledgeable and capable executives who will become managers in the IT / computing industry, or in companies in other sectors. Read more
Effective information management is key to the success of any organisation. The MBA Information Management develops knowledgeable and capable executives who will become managers in the IT / computing industry, or in companies in other sectors. The aim of the programme is to provide graduates with a range of management knowledge and skills, together with a thorough foundation in information management, information technology, and its commercial applications. The programme includes topical case studies, and reflects contemporary developments within the sector. The course is suitable for graduates in a wide range of disciplines, including Engineering, Finance, Social Sciences and other subjects.

Compulsory Modules:

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts. Specific topics include:

The nature of organisations
Organisation structures: strategy, design and function, job design
Organisation cultures: values, ethics, norms of behaviour
Theories and models of management: classical and contemporary
Individual differences: perception, learning, motivation, equality and diversity
Groups and teams in the organisation
Managing relationships: power, conflict, communication, engagement
Managers as leaders, people developers, coaches
Managing job satisfaction and performance

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems. Specific topics include:

Concepts of strategic management applicable to business
Prescriptive and emergent strategies
Strategy implementation through capacity building and resource allocation
Managing, monitoring and reviewing strategic change
Organisational designs for strategic advantage
Human resources strategy, marketing and corporate financial strategy
Organisational learning and knowledge management

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments. Specific topics include:

Research methodologies and philosophy: positivism and interpretivism
Qualitative research methods and the search for meaning
Selecting a research strategy and design
Data gathering, documentary records, triangulation and mixed methods
Content analysis, conversation analysis, discourse analysis, grounded theory
Quantitative research design and methodologies
Univariate and multivariate analysis, factor, cluster and discriminant analysis

Web Technologies: This module provides an understanding of the basic technologies and structures for developing web applications, including internet resource creation, search techniques and programming languages for creating web content. You will create and use multimedia content in web applications, and gain familiarity with technologies for creating secure web applications. Specific topics include:

Internet concepts; networks; ISO 7 layer model; basic network architecture; routing; domain names; email; ftp; telnet; HTTP
WWW concepts; Internet resources; URI, and URI resolution, URL, URN; relation to XML namespaces; search engines; search algorithms; search engine optimisation
JavaScript; PHP; CSS; programming tools and environments
Multimedia; WWW support for multimedia; file compression
Internet Security; Cryptography; standards for the Internet; public key systems; signatures; authentication; trust management; electronic cash; security issues; firewalls
Web programming; HTML; XML; form input; CGI scripting; Perl programming

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects. Specific topics include:

Principles underlying the preparation of accounting information
Recording business transactions
Preparation and analysis of financial statements
Preparation of budgets, financial planning and control
Costing methods, uses and interpretation of cost data
Investment appraisal techniques

Databases: This module shows how to design a database and intelligently query a database using SQL; and provides an introductory level of understanding in database systems. A mini project is carried out towards the end of the module. This project allows you to complete the entire development process, from informal user requirements, to ER/EER modelling, transformation into relations, normalisation, and finally to the SQL commands to create and query the database. Specific topics include:

Characteristics of a relational database
ER/EER modelling of simple applications
Relational model and relational algebra
Transformation of an ER/EER model into a relational database
Normalisation techniques
Uses of SQL language to create and query a database

Technologies for Internet Systems: This module introduces technologies and tools for Internet Systems and e-commerce systems. Technologies and structures for developing web applications are examined. Technical issues for implementing an e-system, and commonly-available technology components, are covered. You will implement a practical web based e-commerce system using relevant technologies, taking into account current market implementation. Specific topics include:

e-commerce ideas and concepts
Internet concepts; networks; basic network architecture; routing; domain names; email; telnet; HTTP
Architectures and technologies, e-payment, e-commerce software and hardware, e-security, auctions
Design and implementation: HTML, XML, CSS, JavaScript, DOM, SVG
Research awareness: agent-based e-commerce; web services; grid computing; virtual organisations

Information Systems: This module examines the major types and components of Information Systems, their functions, benefits and limitations. The theoretical underpinnings of Information Systems are analysed. You will study the main business and personal uses of Information Systems, and how such systems are developed, procured and deployed. Specific topics include:

Understanding the nature of organisations and the people within them, and their use of information for strategic business purposes
The influence of human and organisational factors on the successful introduction of information systems
Methods and techniques involved in project and programme management
The importance of business processes and techniques for process modelling

Part 2:

For MBA Information Management, you MUST:

Complete two of the following Applied Business Projects: Business Planning; e-Business and Chain Value; Human Resource Management; International Business; Operations Management; Investment and Private Banking.
Write a Computing project, Software Hut. Software Hut is a project in which students (in groups) analyse, design and implement a software product for an organisation.

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more

Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:    

  • Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix    
  • Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
  • Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Digital Marketing
  • Dissertation

One from:

  • International Marketing
  • Social Marketing
  • Behavioural Economics
  • Branding and Communications
  • New Product Development 

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies. 

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as: 

  • Analytics Manager
  • CRM (Customer Relationship Marketing) and email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC (Pay Per Click) Search Manager
  • Search Manager / SEO (Search Engine Optimisation) Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer


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COURSE OVERVIEW. Practical, hands-on course with live briefs and workplace visits. Ideal for careers in social media management, SEO, and e-commerce. Read more

COURSE OVERVIEW

  • Practical, hands-on course with live briefs and workplace visits
  • Ideal for careers in social media management, SEO, and e-commerce
  • Opportunities for internships, fieldwork and engagement with industry experts

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Modules include Digital Consumer Trends, Integrated Digital Marketing Communications Web Design and Analytics and Social Media Marketing and Analytics. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.

Graduates enter roles in marketing, customer relationship management, pay-for-click, e-commerce, search engine optimisation, digital account management, web design, copyrighting and social media management.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors are encouraged to move away from traditional lecture and seminar delivery modes and to adopt practical forms of study such as workshops and workplace visits wherever possible. Students are provided with live briefs from businesses facing issues currently or recent case studies.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Start date: September

Teaching takes place: Daytime

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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Course content. You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Read more

Course content

You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Our facilities

Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.

At Bognor Regis campus there is an integrated approach to the provision of learning resources and support. 

We offer a substantial collection of books, journals and other materials to help you further your research.

A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas. 

We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time. 

There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms. 

Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors. 

Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations. 

An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.

You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.  

Where this can take you

There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.

Indicative modules

  • Marketing Management
  • Consumer Behaviour
  • Digital Campaign Planning
  • Social Media Marketing
  • Global Marketing
  • Customer Insight and Analytics
  • Research Methods
  • Agency Life
  • Project

Teaching and assessment

The course is mainly assessed through coursework.



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The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the . Institute of Direct and Digital Marketing (IDM). Read more

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques.  The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.  

*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme i​s aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.​

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Strategic Global Marketing in a Digital Context (20)
  • Modern Digital Marketing Research (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits)
  • Digital Analytics & Insights - Web, Mobile and Marketing (20 credits)
  • Academic Research for Business (20 credits)

Term 3: Masters = Completion of stages 1 & 2 and:

  • Dissertation (60 credits)
  • Digital Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.



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Whether you are starting your career in journalism or you are an experienced reporter looking to get to grips with a changing industry, this is your opportunity to sharpen the skills now demanded by employers. Read more

Whether you are starting your career in journalism or you are an experienced reporter looking to get to grips with a changing industry, this is your opportunity to sharpen the skills now demanded by employers.

You will develop your understanding of the very latest communication tools and technology while you engage with social media, search engine optimisation, crowd sourcing and user-generated content. You will also focus on the traditional media platforms of newspapers, television and radio.

This was the first journalism course in England to be taught from within a business school, providing students with access to our extensive contacts in industry. You will be able to take advantage of these links as you report on new developments, expanding companies and high-profile business leaders in a thriving city. You will also benefit from our contacts with an array of media organisations offering invaluable work placements and employment opportunities. Previous students have enjoyed work experience with BBC Newsnight, Reuters and The Independent. 

Research Excellence Framework 2014

Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Course Benefits

We encourage you to get hands-on journalism experience and our previous students have enjoyed work placements with BBC Newsnight, Reuters and The Independent. You will have access to state-of-the-art facilities, including a dedicated newsroom and both television and radio studios.

We have a dedicated employability and placements office to support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

You will have the opportunity to showcase your work - whether it be editorial, audio or video. Through our multi-media Student Journalism Website you will also have access to state-of-the-art facilities and equipment, including a dedicated newsroom with the latest Apple Mac Technology, television and radio studios, portable radio studios for outside broadcasts, microphones and high-definition cameras.

Core modules

  • Editing & Production
  • Feature Writing
  • International Perspectives on Media Law, Ethics & Regulation
  • Journalism Theory
  • Reporting
  • Dissertation

Option modules

  • Negotiated Skills Development
  • Online Journalism
  • Public Relations Skills
  • Digital, Audio & Video

Job prospects

Instilled with an international perspective on media law, ethics and regulation, you will have the expertise and confidence to conduct research, develop contacts and write editorial for global audiences on a variety of topics. You could forge a career in journalism, PR, social media, communications, digital marketing, SEO or brand management across many different industries, while specific roles could include editor, reporter, including foreign correspondent, or feature writer.

  • Editor
  • Reporter
  • Feature writer
  • Correspondent


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The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise. Read more
The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.

Why Study Digital Marketing with us?

Taught at our Warrington Campus, this course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

What will I learn?

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.

It will enable you to develop a digital marketing plan, including devising and implementing online acquisition, conversion and retention campaigns, and to understand digital media techniques.

How will I be taught?

The course is taught by the Warrington School of Management in partnership with the Department of Media.

You will have access to contemporary practical IT suites located on Warrington Campus, including 24/7 access to the onsite library.

How will I be assessed?

This course is assessed by 100% coursework.

Postgraduate Visit Opportunities

If you are interested in this courses we have a number of opportunities to visit us and our campuses. To find out more about these options and to book a visit, please go to: https://www1.chester.ac.uk/study/postgraduate/postgraduate-visit-opportunities

Request a Prospectus

If you would like to know more about the University please request a prospectus at: http://prospectus.chester.ac.uk/form.php

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This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. Read more

This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. The design of excellent websites presents a notable intellectual challenge and, during the programme, students develop a contemporary, professional and 'real-world' approach. Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic.

The technical aspects provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).

The functional aspects focus on the creation of websites that provide a good user experience. Principles include, information architecture, content strategy, accessibility, search engine marketing and optimisation (SEM/SEO).

The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.

The Department is based in a new state of the art building designed by the award winning architects Heneghan Peng; it is equipped with fourteen rooftop landscapes, cutting edge digital workshops, extensive design studios, a world-class library and two gallery spaces.

Our building is located in the heart of Greenwich, the newest addition to a suite of magnificent buildings that occupy the UNESCO World Heritage site and the location of the Greenwich Prime Meridian.

Outcomes

The aims of the programme are:

  • To equip students with a professional level of competence in web design and content management
  • To provide students with the opportunity of creating a live website and to measure its success
  • To help students become familiar with the growing and fast-evolving body of knowledge within the web design discipline.

Full time

Year 1

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

Students are assessed through coursework, a portfolio of project work and their involvement with online activities.

Careers

This programme offers enhanced skills for use within the applicant's current career or a new career in web design. Graduates from this programme are now working as front-end developers, user experience designers, SEO consultants and project managers in digital media.

For more information on the MA Web Design & Content Planning, please visit the programme's website.



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The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

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Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry. Read more
Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry.

•Course available to study full time (1 year) and part time (2 years)
•Enhanced career and promotion prospects
•Taught by expert staff with experience of working in PR and the event management industry

Public Relations practice is relevant in every type of organisation; from small and medium sized enterprises to multi-national organisations operating in sectors as diverse as ‘not for profit’ to finance and retail.
This new, integrated Masters programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. You will gain the skills and knowledge needed to work in the public relations and/or event management sectors, embracing corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development.

The programme will be delivered by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the course's learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

PR Perspectives

This module provides you with an introduction to the PR world from a theoretical and practitioner perspective

Public Relations Planning and Strategy

You will develop a systematic understanding of the strategic planning process as applicable to a public relations campaign

Managing Business Research 1 / 2

This module will provide you with the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

You will explore digital communication technologies to understand the effects of technology (including social media) on the public relations function. The module aims to give students a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation

Digital Marketing in Context

During the course of this module you will develop a theoretical and practical understanding of current issues and trends in digital marketing

Media Relations

You will critically analyse the 'Media Agenda' and its impact on the PR professional. You will then research, develop and apply effective professional media management methods including press kits, features and press releases

Research Project

You will plan and prepare a research project that applies managerial concepts and research techniques to a significant public relations related organisational issue or problem

The option modules you will study typically include:

Event Management

You will develop a deep understanding of the management of an event in the light of good professional public relations practice

International Public Relations

The module aims to provide an international context to the practice and principles of Public Relations, through understanding theories of international relations and working in different cultures

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

Read less
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

Read less
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. Read more

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.

Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.

This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.

What will you study?

Modules include:

  • Principles of Marketing
  • Digital Marketing
  • International Strategic Management
  • Market Research
  • Financial Management
  • Marketing Communications

What career can you have?

Career and personal development planning is integral to our master's courses. We have a team of career professionals offering support, to give you the fundamental tools needed to achieve your career aspirations.



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This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. Read more

This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Course details

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It is also ideal if you are already working in a marketing environment.

The course is the ideal foundation for students from a business or marketing background who are looking to develop management or marketing careers, but who do not yet have significant experience.The marketing consultancy project is considered to be one of the highlights of the programme, enabling you to work on live consultancy projects with local SMEs. Mentoring by local CIM practitioners through the Marketing Consultancy module links with the activity generated through Teesside Marketing Clinic. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice. The Digital Marketing Theory and Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer service objectives. Search engine optimisation, customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and etailing are all explored in detail.

What you study

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Course structure

Core modules

  • Business Research
  • Business Research Methods
  • Digital Marketing Theory and Practice
  • Dissertation
  • Managing People in Organisations
  • Marketing Consultancy
  • Marketing Principles and Practices
  • Strategic Management in an International Context

Modules offered may vary.

Teaching

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Employability

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.



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The MSc in Management is a rigorous and challenging program and is intended to position you for admission to a top Ph.D. program or to give you a jump-start in a research-intensive career. Read more
The MSc in Management is a rigorous and challenging program and is intended to position you for admission to a top Ph.D. program or to give you a jump-start in a research-intensive career.

We offer an exceptional graduate experience.

Goodman’s renown MSc program consists of research-focused coursework and a year-long thesis project. You’ll receive individual attention and mentoring from our faculty members who are leading researchers in their respective fields and who are committed to your success.

The MSc takes two years to complete and is offered on a full-time basis.

Your MSc degree will include relevant coursework, research seminars, courses in research methodology and a thesis in your area of study.

MSc Curriculum

COURSEWORK

Your coursework is carefully designed in consultation with your thesis supervisor to include specialized MSc courses in relevant subject areas. The coursework provides you with a strong foundation for your future thesis and gives you exposure to different aspects of your discipline.

RESEARCH SEMINARS

We believe strongly that you should be an expert in your own field and also be familiar with other core areas of management. Biweekly research seminars focus on the presentation of academic research by yourself and your classmates, Goodman faculty members and visiting scholars.

RESEARCH METHODOLOGY

Our research methodology courses provide you with a comprehensive overview of the methods commonly used in management research. You’ll gain knowledge of statistical techniques, survey research and experimental research design.

TYPICAL PROGRAM PLAN

Your MSc curriculum is designed in careful consultation with your thesis supervisor. These sample program plans provide with examples of a possible program plan based on specialization.

THESIS

As the final component of your MSc in Management degree, the thesis demonstrates your ability for independent and original research. The thesis component is the focus of your second year of study and includes the preparation of your thesis proposal, the writing and research of your thesis and your thesis defense. You will work closely with your thesis supervisor and the members of your supervisory committee during this time.

SAMPLE THESIS TOPICS

Management of Online Stock Keeping Units and Its Impact on E-Retailer Performance
Moderating role of supervisory behaviours and employee customer orientation
Reaction of the U.S. Treasury Market to the Auctions of Economic Derivatives
Search Engine Marketing Strategies and Key Performance Metrics in Web Retailing: A Data-Driven Modelling and Analysis
Environmental Disclosures: Firm characteristics and Market Response

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