The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.
Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.
Career and personal development planning is integral to our master's courses. We have a team of career professionals offering support, to give you the fundamental tools needed to achieve your career aspirations.
You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.
This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.
You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.
Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.
Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.
Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.
At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.
We offer a substantial collection of books, journals and other materials to help you further your research.
A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.
We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.
There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.
Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors.
Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.
An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.
You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.
There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.
The course is mainly assessed through coursework.
This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.
If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It is also ideal if you are already working in a marketing environment.
The course is the ideal foundation for students from a business or marketing background who are looking to develop management or marketing careers, but who do not yet have significant experience.The marketing consultancy project is considered to be one of the highlights of the programme, enabling you to work on live consultancy projects with local SMEs. Mentoring by local CIM practitioners through the Marketing Consultancy module links with the activity generated through Teesside Marketing Clinic. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice. The Digital Marketing Theory and Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer service objectives. Search engine optimisation, customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and etailing are all explored in detail.
The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.
Modules offered may vary.
How you learn
You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.
Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.
How you are assessed
Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.
This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.
IMF Business School and the Hotel Technological Institute (ITH), in collaboration with the Camilo José Cela University, are launching the Master in Innovation and Digital Tourism Marketing. The objective of this master's degree students prepare for digital transformation of the sector, incorporating new technologies into their businesses or projects. IMF is a member of the World Tourism Organization (WTO) affiliate, as well as a contributor to the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT).
This Master is aimed at both recent graduates in the areas of tourism, economics or business administration and management (ADE) as professionals and entrepreneurs who wish to deepen in innovation and digital marketing.
The Master's Degree in Innovation and Tourism Marketing, of an academic year of duration, is taught in an online mode supported by an advanced technological platform that allows the student to access the study, whatever its geographic location or its availability of time.
The NH Hotel Group, Novotel Hotels & Resorts, Melia Hoteles and Marriott, among other companies in the sector, collaborate in the Employment Market of this master's degree.
All students who successfully complete this program will obtain a Dual Master's Degree from Camilo José Cela University and from IMF Business School, as well as a Diploma from the Hotel Technological Institute (ITH). They will have at their disposal all the advantages of MFI: