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Masters Degrees (Sales Management)

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Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world. Read more
Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world.

A career in marketing with sales management can take you all over the world. This course introduces you to the theories and principles of marketing with a focus on sales management.

Sharing much of its content with the MSc in Marketing, you’ll gain the sales management theory and practical skills you need to be successful in the area of professional sales.

Choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-with-sales-management-postgraduate-fulltime

What you'll learn

MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.

Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.

You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.

You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.

Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.

Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.

Modules

Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:

• Principles and Practice of Marketing
• International Sales Management
• Strategic Brand Management
• Professional Selling and Sales Strategies
• Research Methods
• Dissertation

One option module from:
• Marketing Communications
• Consumer Behaviour

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:

• IT
• retail
• finance
• health
• charities
• tourism
• government

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The University of Portsmouth Business School is delighted to announce the availability of 50% tuition MA Sales Management Scholarship for self-funding candidates entering the part-time MA Sales Management course in September 2015. Read more

Why take this course?

The University of Portsmouth Business School is delighted to announce the availability of 50% tuition MA Sales Management Scholarship for self-funding candidates entering the part-time MA Sales Management course in September 2015.

This course aims to make you aware of contemporary sales and account management issues such as integration with marketing, global account management and working with channels, enabling you to have a greater comprehension on the interaction of these functions.

The topics covered enable you to explore robust theory and the latest best practice, with a focus on their practical application within your own workplace.

What will I experience?

On this course you can:

Benefit from our wide links with companies and organisations willing to provide opportunities for invited guest speakers and live case studies
Make an effective contribution to your workplace, as well as improve your career prospects
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

This course aims to enhance your career prospects and prepare you for senior roles in account and sales management.

Our courses are mentored by our Visiting Professor, Neil Rackham, known globally for his latest thinking on sales performance. Portsmouth is recognised as a “Top University Sales programme” by the global University Sales Education Foundation.

The Institute of Sales and Marketing Management (ISMM) is the UK professional membership body for sales and marketing management, representing the interests of the sales profession, and providing vocationally related qualifications which are regulated by the government’s regulatory body for education, Ofqual.

At this time, Portsmouth Business School is an ISMM Recognised Centre, for levels 2-6 (level 6 is highest).

Module Details

This part-time, work-based course allows you to fit studying easily with work and other commitments. It is also suitable for in-company delivery.

Teaching is delivered in one mid-week teaching block from Tuesday to Friday, after which there will be a period of self-study so that you can do research and prepare your research proposal and dissertation.

The learning element of the course focuses on research management and research methods. This will prepare you to complete a dissertation, but will also cover the nature of knowledge, the evaluation of information and managing a research project. It involves numerical and word-based analysis techniques.

The supported self-study element of this award is a 13,000-word dissertation on a sales management topic, which you may opt to produce alongside an in-company change project, such as auditing a strategic account management programme, sales employee retention programme, improving sales forecasting, or redesigning trade retail outlets.

The dissertation focuses on the collection, analysis and interpretation of both academic and commercial information. It is designed to provide you with an opportunity to apply research techniques for the planning, implementation and presentation of your dissertation. It enables you to demonstrate mastery of a sales management topic by examining both theory and application using primary and secondary data sources.

Programme Assessment

During this final stage of the programme, teaching is delivered solely through lectures and syndicate discussions. We will encourage you to explore your own life and work experiences in order to provide a context for your final self-study dissertation. This approach to learning and development brings real and often immediate benefits to you and your employer.

Assessment is through a research proposal and dissertation on an agreed topic of specific interest to you or your employer.

Student Destinations

This course provides you with the ability to reach senior and board level roles by consolidating your work-based experience and equipping you with the skills and knowledge required in today’s increasingly complex business environment.

You will gain a broad understanding of the role and value of account management and sales management within a strategic context in a variety of sectors. The course also helps to develop your critical appraisal skills so you can critique and identify management tools and techniques that are compatible with your employer's requirements. Primarily however, you will build the techniques to be a motivational leader and become adept at creating and implementing strategic plans in order to meet business targets and achieve results.

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Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course. Read more
Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

See the website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Postgraduate-FullTime

What you'll learn

Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics, strategic management and organisational change management.

You’ll learn to creatively address issues such as competition and sustainability and acquire knowledge of the global economic and business environment. You’ll develop leadership and team development skills and an understanding of management and organisational methods. Guest speakers add value to this course, which is updated regularly to reflect current business issues.

You may also choose to introduce a specialism to your course to reflect your area of interest.

This may include:
• Entrepreneurship
• Human Resource Management
• Marketing
• Sales

This is a full-time course splt up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Recent graduates, continuing students, management practitioners, business professionals, international applicants and aspiring entrepreneurs can all benefit from our MSc Business Management, which is intended to appeal to people of all ages and from a broad spectrum of backgrounds and experience.

Modules

• Sustaining Organisational Performance
• Global Economic Environment and Marketing
• Organisational Change and Management
• Leadership, Strategy and Innovation
• Managing Innovation
• Contemporary Issues in Strategic Management
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

MSc Business Management (Banking)

Widen the application of your business management skills to include banking and increase your employment opportunities on this flexible course delivered fully online.

Sharing much of its content with the Global Online MSc Business Management, this course offers you the opportunity to pursue a specialism in banking, opening doors to increased employment opportunities at postgraduate level.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Banking-Postgraduate-Distance-Learning-part-time

MSc Business Management (Entrepreneurship)

Explore the issues facing contemporary businesses, develop your management and entrepreneurial skills on this postgraduate course.

If you aspire to start your own business, combine your MSc Business Management with Entrepreneurship. You’ll learn how to plan new ventures and manage innovation and be equipped with the practical skills and expertise to advance your career.

This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study - as well as the option to pursue a specialism.

It’s ideally suited to individuals who intend to balance their personal and professional commitments with their studies. This is a fully online course that will build on your existing experience and knowledge and enhance it with contemporary business theory.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Entrepreneurship-Postgraduate-FullTime

MSc Business Management (Events)

Learn about events management, explore the issues facing contemporary businesses and develop the skills to succeed on this flexible course delivered fully online.

You’ll learn about the management of international festivals and events as well as looking at the business events sector worldwide.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Events-Postgraduate-Distance-Learning-part-time

MSc Business Management (Finance)

Enhance your business management skills with a focus on finance and increase your employment opportunities on this flexible course delivered fully online.

By focusing on finance you’ll learn a set of skills and knowledge that will enhance your business and management capabilities, and can also be applied in a range of careers in the financial sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Finance-Postgraduate-Distance-Learning-part-time

MSc Business Management (HRM)

Gain an understanding of business and human resource management theory and develop the skills needed to manage staff effectively.

You’ll gain a sound understanding of business and human resource management (HRM) theory, including the skills needed to successfully manage and motivate staff, real issues faced by contemporary human resource managers, and international HRM.

Website: http://www.napier.ac.uk/en/Courses/MSc---Business-Management-HRM-Postgraduate-FullTime

MSc Business Management (Marketing and Sales)

Explore business management, marketing and sales and gain the knowledge and skills to enhance your employment opportunities on this flexible course delivered fully online.

This dynamic blend of business, marketing and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-and-Sales-Postgraduate-Distance-Learning-part-time

MSc Business Management (Marketing)

Explore business management and marketing and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-Postgraduate-FullTime

MSc Business Management (Sales)

Explore business management and sales and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Sales-Postgraduate-FullTime

MSc Business Management (Tourism and Hospitality)

Explore business management with a focus on tourism and hospitality and gain the skills to develop your career on this flexible course delivered fully online.

Covering topics ranging from the management of international business events to contemporary issues in hospitality management, this course provides you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Tourism-and-Hospitality-Postgraduate-Distance-Learning-part-time

MSc Business Management (Project Management)

Enhance your business management skills with a focus on project management on this flexible online course.

Whether you’re contemplating a career in business, or currently working and looking to enhance your qualifications, our Online MSc Business Management (Project Management) will equip you with the practical skills and knowledge you need to succeed.

http://www.napier.ac.uk/courses/msc-business-management-project-management-postgraduate-distance-learning-part-time

MSc Business Management (Logistics and Supply Chains)

Enhance your business management skills with a focus on logistics and supply chains on this flexible online course.

Sharing much of its content with the Online MSc Business Management, this course offers you the opportunity to pursue a specialism in logistics and supply chains, opening doors to increased employment opportunities at postgraduate level.

Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Supply Chain and Operations Management. Supply Chain and Procurement Management. Supply Chain and Logistics Management. Read more
Supply Chain and Operations Management
Supply Chain and Procurement Management
Supply Chain and Logistics Management
MSc/PgDip/PgCert (Cips Graduate Diploma and MCIPS)

Accredited by the Chartered Institute for Procurement and Supply (CIPS) and the Chartered Institute for Logistics and Transport (CILT).

Supply Chain Management

encompasses everything, from initial design, through to procurement of material and services, processing and delivery to the customer. In the modern world, customer satisfaction and sustainable business performance are both dependent on having the right product or service at the right place at the right time, and this cannot be done without an understanding of Supply Chain Management in its entirety.

The overall objective of the course is to provide high calibre graduates with an in-depth understanding of strategic, tactical and operational issues relating to management of supply chains. On completion of the course, participants will be equipped with state-of-the-art concepts, methods, techniques and tools to allow them to contribute towards the competitiveness of industrial and commercial organisations worldwide.

The course is suitable for:

•People who work or are planning to work within Supply Chain Management, eg operations, process management, operations planning and control, purchasing and procurement, logistics and distribution, amongst others.
•People with a background in support functions such as sales, maintenance, finance, marketing, quality, etc who wish to gain a better understanding of Supply Chain Management issues, concepts, models, tools and techniques.

The knowledge and skills you will gain through the course will make you a valuable resource in any supply chain-based enterprise - where you can contribute immediately - and make a difference!

Course Content:
The programme for the course comprises the following modules:
•Business, Operations and Supply Chain Strategy (10 Credits)
•Strategic Supply Chain Management (10 Credits)
•Supply Chain Operations (10 Credits)
•Management of Total Quality and Continuous Improvement (10 Credits)
•Enterprise Resource Planning (10 Credits)
•Advanced Project Management (10 Credits)
•Product Costing and Financial Management (10 Credits)
•Case Studies in Supply Chain Management (20 Credits)
•Masters Project (60 Credits)

Operations Management Specialism
•Fundamentals of Lean Six Sigma (10 Credits)
•Service Operations Management (10 Credits)
•Operations Management Option (10 Credits)

Logistics Management Specialism
•Logistics (10 Credits)
•Spreadsheet Modelling and Demand Forecasting (10 Credits)
•Logistics Management Option (10 Credits)

Procurement Management Specialism
•Strategic Procurement Management (10 Credits)
•Organisation Buying Behaviour and Structure (10 Credits)
•Procurement Management Option (10 Credits)

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Our Management programme is an outstanding opportunity for graduates who wish to develop practical, functional business knowledge and skills to improve their employment prospects. Read more
Our Management programme is an outstanding opportunity for graduates who wish to develop practical, functional business knowledge and skills to improve their employment prospects. The programme aims to develop understanding of the core aspects of business management and to build on the skills and competencies relevant to middle management and to senior roles. It is especially suitable for students who have taken non-business degrees or who wish to reinforce their business knowledge.

Our experiences of working with a wide range of industrial partners and managerial teams have fed directly into the design of our Management programme, which includes core modules designed to equip you with key business skills sought by modern organisations. In addition, the wide range of optional modules gives you the flexibility to tailor the programme to suit your individual career aspirations.

All of our modules use contemporary case studies and skills-based coursework, ensuring that as a graduate you will be equipped to apply the very latest management best-practice and to contribute quickly and purposefully to the running of any organisation.

Core study areas include accounting and financial management, human resource management, marketing in the organisation, operations management, information systems and management, global strategic management, management analysis, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/management/

Programme modules

Semester 1:
Compulsory Modules
- Accounting and Financial Management
- Human Resource Management
- Marketing Management
- Operations Management

Semester 2:
Compulsory Modules
- Business Analysis
- Information Systems and Management

Optional Modules* (choose three)
- Advertising and Consumer Behaviour
- Business Economics
- Business Forecasting
- Enterprise Employability and Personal Development
- Enterprise Resource Planning
- Global Outsourcing and Offshoring of Services
- International and Cross Cultural Management
- International Marketing
- Logistics and Supply Chain Management
- Services and Retail Management
- Small Business and Entrepreneurship
- Work Psychology

* Other optional modules are available

Summer:
- Management Analysis
- Strategic Management

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further Study

Example destinations include:
- Proludic (Switzerland) – International Sales Manager;
- Samsung Opentide (China) – Consultant;
- Jaguar Land Rover – Technical Analyst/ Engineer, Buyer;
- Citibank (China) – Human Relations;
- Reed – Core Services Business Adviser;
- Nielsen – Market Researcher.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/management/

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The MSc in Commercial Project Management prepares students for a professional role in the management of commercial projects by providing students with an understanding of the both the people-related and technical requirements necessary for the successful management of projects, as well as the organisational and strategic aspects; it also stresses the commercial aspects of project management. Read more
The MSc in Commercial Project Management prepares students for a professional role in the management of commercial projects by providing students with an understanding of the both the people-related and technical requirements necessary for the successful management of projects, as well as the organisational and strategic aspects; it also stresses the commercial aspects of project management: for example, marketing and sales, financial management, procurement, bidding and contract management.

This MSc is one of four MSc courses within the Management of Projects Group of Programmes. The other MSc courses are: Management of Projects, Construction Project Management and Engineering Project Management.

The School of Mechanical, Aerospace and Civil Engineering has a long history of delivering project management related masters courses and the staff who deliver the programme are drawn for a wide variety of backgrounds and industrial experience.

Teaching and learning

The Commercial Project Management MSc is a full time course which is studied over 12 months, starting in September each year. The course comprises eight taught course units, each worth 15 credits, and a research dissertation worth 60 credits. Students on this particular MSc study four core units fundamental to project management, and which are shared by students on the other MSc courses. In addition, students on this course study Contract Management and programme specific unit, Commercial Management, where students work in teams to produce documents related to the buying and selling side of a case study activity. Students must also select two optional units and carry out a Commercial Project Management based dissertation.

Assessment of the taught part of the programme is via a combination of formal written examinations and coursework assignments, which will include group work and oral presentations. Some assessment is based on online material provided by the Association for Project Management (APM) and PRINCE2 (a process-based method for effective project management).

Career opportunities

The MSc Commercial Project Management Programme acquaints students with the basic processes of project management but focuses more specifically on the commercial aspects of project management, the establishment of stable, profitable and low-risk exchange relationships for project procurement or sales and the management of the contracts that represent these relationships in a range of project settings. Practical skills in the buy and side project procurement, contract management and conflict and dispute resolution are developed. Successful graduates of this programme find employment in a wide range of commercial-related roles, from forensic delay analysis to quantity surveying to general project management in companies such as Blackrock, Costain, Parsons Brinckerhoff, Yendall Hunter, PwC.

Accrediting organisations

The MSc in Commercial Project Management is listed by the Joint Board of Moderators (JBM) as an Approved Further Learning Schemes for Chartered Engineer. The JBM represents the Institution of Civil Engineers, the Institution of Structural Engineers, the Institution of Highways and Transportation and the Institute of Highway Incorporated Engineers. This means that successful completion of the MSc will enable applicants with an accredited first degree at BEng level, to become chartered engineers.
Students who successfully complete the unit MACE 60062 Conflict Management and Dispute Resolution optional unit are eligible for associate membership of the Chartered Institute of Arbitrators.

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This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. Read more

Why take this course?

This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. It will particularly suit those of you who wish to pursue a broad-based postgraduate management Master’s.

What will I experience?

On this course you can:

Use case studies to analyse complex problems, explore the uncertainties involved, evaluate possible solutions and plan their implementation
Participate in live web-based chat forums to discuss your work with lecturers and other students
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

Once you graduate, you’ll gain an established and internationally recognised qualification that will equip you for employment in a wide range of business settings, both in the UK and overseas.

Here are some routes our graduates have pursued:

Business development and consultancy
Recruitment
Emarketing
Publicity
Financial and risk analysis

Module Details

Autumn:

This first period develops key aspects of management subjects that support you in your development,

Four core units are:

Marketing

Which focuses on:
Marketing Planning
Segmentation, targeting, differentiation and positioning
Marketing communications tools and media

Human Resource Management

Which focuses on:

Human Resources Management
Labour Supply and Demand
Resource Based Strategic HRM
Training and Development

Economics

Which focuses on:

Markets, Competition and Strategy
Uncertainty, Risk and Return

Operations Management

Which focuses on:

Supply Chain Management
Quality, Project Management
Uncertainty, Risk and Return

Spring:

Develops your strategic understanding of management building on the preceding core units. Also tailors your development through our range of options.

Two core units are:

Corporate Strategy

Which focuses on:

Competitive Positioning and RBV
Intervention, Implementation and Managing Change
International Strategy
Blue Ocean Strategy, M&As
Internal Improvement and Turnaround
Financial Management

Which focuses on:

Interpreting Accounting Reports
Costing and Decision Making
Investment Appraisal
Planning and Control

Specialist options to choose from include:

Management
Strategic Marketing Management
Innovation Management and Entrepreneurship
Managing Human Resources
Tourism Management
Business Systems

Summer:

Specialise further in your chosen option which will also be the topic area of your business research project.

Dissertation unit options include:

Management
Critical Marketing/Sales
Innovation and New Product Development
International Human Resource Management
Tourism Management
Business Systems
Work-based Research Project (subject to availability)
International/Independent Learning Project (subject to availability)

Which focusses on your specialist area and:

Research methods skills
Management skills
Employability and recruitment

The programme will provide you with the opportunity to acquire deep knowledge and understanding of key business and management subjects that are highly relevant for any management career.

There are designated units for those who do not wish to specialise but would rather have a generalist postgraduate management experience.

The specialist option unit: this will develop a deeper understanding of management in an area of your choice. Choices are subject to availability.

The research-based specialist option unit: is a double-sized unit and relates to your chosen specialism. It requires you to undertake a substantial management research project that combines a review of previous research undertaken in your chosen topic with primary or secondary data collection and analysis.

Programme Assessment

Our friendly and supportive environment uses formal lectures and seminars to provide the basis for the development of relevant knowledge, further enhanced by activity-based case studies.

We ensure a balance in assessment approaches to suit differing learning styles. Here’s how we assess your work:

Individual and group coursework
Examinations
Online activities
Practical exercises
Your choice of independent research

Student Destinations

This course enables you to pursue a broad range of management careers in the private and public sector and is ideally suited as an early career step into a wide range of business or management roles and responsibilities. You may find careers as management graduate trainees, financial analysts, commercial managers, trainee traders and technical business consultants. You may even want to start your own business or consider further study towards an MBA.

Roles our graduates have taken on include:

Market researcher
Business development officer
Recruitment consultant
Sales and marketing coordinator
Account manager

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This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;. Read more
This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;

MSc International Business and Strategic Management

MSc International Strategic Management

MSc International Business

and all are designed to provide students with knowledge and skills that would be well suited for careers as business consultants and/or strategy analysts in the broad arena of business and management, but especially in the areas of international business and strategic management. It will also be relevant to those wishing to work in business and economic development roles in public sector organisations.

The programme is suitable for students from any background and will rapidly develop an understanding of management and business studies to an advanced level, with particular reference to the current research agenda and innovative thinking in international business practice.

MSc International Business and Strategic Management

Studying on our MSc in International Business and Strategic Management provides you with the chance look in-depth at the factors that shape international business and how strategy is articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
- Research Methods for International Business and Management Studies [20]
-Strategy in Global Organisations [20]

and One option from:
-Continuity and Change in Organisations [20]
-International Marketing Communications and Ethics [20]
-Social and Environmental Accounting [20]
-International Sales Management [20]
-Global Perspectives on HRM and Employment Relations [20]

Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Strategic Management

Studying on our MSc in International Strategic Management provides you with the chance look in-depth at how strategy is formulated, articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
-Research Methods for International Business and Management Studies [20]
-Case Studies in Strategic Management [20]
and One option from:
-International Business Management and Emerging Markets [20]
-Strategy in Global Organisations [20]
-International Sales Management [20]
-International Public Management (20)

Term Break
Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Business

Studying on our MSc in International Business provides you with the chance look in-depth at the factors that shape the international business environment and how corporations respond to these challenges. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managerial Economics [10]

Term Break
Term 2
Qualitative Research Methods [10]
International Business Management and Emerging Markets [20]
and One option from:
-Strategy in Global Organisations [20]
-Innovation and Technology Management [20]
-Financial Strategy and Governance [20]
-International Marketing Communications and Ethics [20]
-Global Perspectives on HRM and Employment Relations [20]
-International Sales Management [20]


Term Break
Term 3 and Summer
-Quantitative Methods and Data Analysis (10)
Dissertation [60]

Note: the University reserves the right to change the modules on offer.

Where you’ll go from here

York Masters students have been successful in developing careers in a range of organisations in many parts of the world. Common destinations on leaving are:
-Accountancy and Audit
-Computing
-Defence and Aerospace
-Finance and Banking
-Healthcare and Medicine
-Insurance
-Management Consultancy
-Market Research
-Pharmaceuticals and Chemicals
-Tourism and Travel
-Transport, Logistics and Distribution

A small number of students each year are keen to continue their studies, enrolling on specialists masters programmes elsewhere in the UK or moving on to The York Management School’s Doctoral programme.

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Our International Management programme is designed to provide you with the specialist knowledge and skills required for managing successfully in an international organisation and for working effectively across different national contexts. Read more
Our International Management programme is designed to provide you with the specialist knowledge and skills required for managing successfully in an international organisation and for working effectively across different national contexts.

The programme will help you develop an in-depth understanding of cross-cultural challenges of international collaboration and leadership, and to analyse the critical success factors of firms operating in an international business environment.

You will gain deep insights into current research and practice, taught by highly ranked international scholars and guest speakers from industry. Through the opportunities of an international exchange or an international virtual team exercise, you will have the chance to develop your own intercultural experience and to apply your newly acquired knowledge in real-life situations.

Students have the option to spend their second semester on an international exchange at one of our partner universities in the EU, Asia, or America.

Core study areas include cross-cultural management, global outsourcing and offshoring of services, international business environment, marketing in the organisation, business environment analysis, international marketing, global strategic management and international management analysis, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/international-management/

Programme modules

Semester 1:
Compulsory Modules
- Accounting and Financial Management
- Human Resource Management
- Marketing Management
- Operations Management

Semester 2:
Compulsory Modules
- Business Analysis
- International and Cross Cultural Management
- International Business Environment

Optional Modules* (choose two)
- Advertising and Consumer Behaviour
- Enterprise Employability and Personal Development
- Enterprise Resource Planning
- International Marketing
- Global Outsourcing and Offshoring of Services
- Logistics and Supply Chain Management
- Services and Retail Management
- Small Business and Entrepreneurship
- Work Psychology

* Other optional modules are available

Summer:
- International Management Analysis
- Strategic Management

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further study

Example destinations include:
- Oracle (Greece) – HR Assistant;
- Abercrombie & Fitch – Merchandising Manager;
- Morrisons – Marketing Assistant, Trainee Trader;
- British Airways – Tourism Industry Trainee;
- C D Sales Recruitment – Business Development Manager.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/international-management/

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UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. Read more
UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sports industry, for example in management, marketing or operations.
In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.

By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.

Students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport and the US Tennis Association.

Graduates of the MSc International Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Course content

Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Sustainable Stadium and Event Management
The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Global Strategic Sports Marketing Management
Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.

Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Globalisation of Sport Management
The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved. It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Research Methods and Dissertation
The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000-word research report (dissertation) is produced.

Madrid Experience

During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 10-time European football champions, Real Madrid. Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace. With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club. The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.

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Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. Read more
Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. The sector - ranging from international hotel chains, airlines and tour operators to conference venues, tourist boards and government organisations - is one of the most diverse and exciting industries around, providing management opportunities worldwide in business operations, marketing, sales, customer service, HR, research, logistics and policy. Employment in this sector is set to grow over the next few years and the demand for senior and specialised roles will increase.

To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.

This Masters degree helps prepare you for this. We encourage an entrepreneurial and questioning approach to the industry, examining growth and development through the prism of social responsibility and sustainability. The degree also emphasises the management of strategic issues that arise in the sector, through the specialist modules of marketing, business development and management, leadership and cross cultural management.

We examine the needs of both the commercial and non-commercial elements of the sector and the networks and partnerships that link them.

- Field trip
Postgraduate students enrolled in the MSc International Tourism and Hospitality Management join a residential five day trip Semester 2. For the last three years we have been to Belfast where we study the processes of city marketing. On your return we analyse the issues that the city faces in becoming a competitive destination and you write a City Marketing plan for Belfast.

International Tourism and Hospitality Management Top-up

If you already hold the Level 7 Postgraduate Diploma in Tourism and Hospitality Management from either the Confederation for Tourism and Hospitality (CTH) or the Organisations for Tourism and Hospitality Management (OTHM) you can top-up your qualification to a full MSc by studying a research methods module and researching and writing a 20,000 word dissertation.

The degree is jointly delivered with ESHotels in Paris enabling you to integrate with students from this course when you jointly participate on a field trip.

See the website http://www.lsbu.ac.uk/courses/course-finder/international-tourism-hospitality-management-msc

Modules

Year 1:
- Critical issues in tourism and hospitality industry
The module explores and analyses current policy issues in the tourism and hospitality sector as well as how these are interpreted by various stakeholders, how these stakeholders develop their policy preferences on these issues and how they deal with opposition and collaborations to further their goals.
The module will relate mostly to policy-making theory, but will also investigate the often chaotic and complex nature of the tourism and hospitality sector and what impacts this has on trying to set out a clear and unambiguous policy arena within which the industry and resources it depends upon can flourish.

- City marketing
Cities, be they historic, seaside, regional or capital, are the power houses of the tourism and hospitality industry. They shape and are shaped by tourism and hospitality which has become a major economic driver and re-imaging agent of city governance agencies as they seek to re-invent their themselves in the new global order. This module seeks to explain the role of tourism and hospitality and the visitor economy in the modern city and to critically analyse this in relation to a number of theoretical perspectives. The module will equip you with a critical understanding of broader perspectives required to manage and market tourism in the modern city and inform city marketing strategies.

- Cross-cultural management
This module examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry. It reviews situations and issues that managers have to meet and resolve when working internationally. This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to cross-cultural management.

- Business and management strategy
The module integrates the learning of management and enterprise theory with the practical processes of developing a business idea to the point of the completion of a business plan aimed to attract the financial backing.The module will cover theories of corporate strategy and strategic choice, human resource development, enterprise and business planning.

- Marketing strategy
Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, drives economic development and corporate performance. This module, using theory and practice, explores how organisations in both the public and private sector address the key marketing challenges posed by an increasingly competitive environment. It looks at how they develop tactical and strategic responses, research and reach audiences, mount campaigns, create global brands, manage reputation and the importance of working in partnerships and networks to do this.

- Professional leadership
The module focuses on the active, professional aspects of leadership studies and starts from the assumption that all successful organised activity is initiated by leadership of some sort. Alongside engaging with contemporary theoretical perspectives, students will be encouraged to learn from their own and others experiences of leadership in practice, and to engage in classroom activities which enable them to develop their own leadership aptitude.

Optional placement year:

Year 2
Choose from the following options:

- Dissertation
The relevance of the final year project is to give you the opportunity to undertake a piece of primary research and analysis and to enable them to manage your own learning under the guidance of a tutor. You'll choose your own topic, which should show originality and should offer a worthwhile contribution to the existing 'body of knowledge'. The module is double weighted and will be supported by a taught research methods programme that will incorporate the elements crucial for the completion of an in depth research project.

- Extended management report
Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.

Employability

- International Tourism as a career
Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises (SMEs) - also provides opportunities for you to start your own business. Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector.

- Career progression
There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Professional links

We have a wide range of industry speakers on the course and you undertake a range of projects that bring you into contact with managers from the sector. In particular, you'll undertake a research project for the global attractions company Merlin Entertainments in Semester 1 where you analyse their operations and policies, develop solutions to a particular challenge and report back directly to their managers.

Placements

If you are a home or EU student you may wish to consider undertaking a voluntary year-long work placement in the UK or overseas to gain, extend or seek variety in your experience within the industry prior to studying with us. If you undertake such a placement you may use this as the basis for an extended industry-related management project instead of the traditional dissertation. This is subject to prior approval by the Course Director and must be an investigation into an aspect of management that is worthy of investigation and is subject to the usual academic discipline.

This option is not open to overseas students, as Home Office regulations mean that overseas students are unable to get a visa for the placement year.

Teaching and learning

Classroom teaching includes a mix of traditional lectures, seminars, workshops and guest lectures from industry stakeholders. We undertake a real life business development scenario with our industry partner Merlin Entertainments and undertake a residential field trip in Semester 2.

The nature of the teaching and assessment will allow you to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International).

We are currently negotiating a partnership with InHolland University, Amsterdam, where you could study Semester 1 in Amsterdam and complete Semester 2 and the dissertation at LSBU (This option is open to UK and EU students only).

Academic expertise

Department staff are experts in their respective fields of urban, environment, tourism, heritage and leisure and related educational policy. Many have professional affiliations, appointed positions and research links, for example with the Association for Tourism in Higher Education, Local Economy, The Landscape Research Group, The Organisation for Tourism and Hospitality Management (OTHM), the Confederation of Tourism and Hospitality, the Chartered Institute of Marketing and the Tourism Society. We integrate these links into our teaching wherever possible.

Tools and knowledge

The course develops the appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment allows you to apply the theories and processes learnt in class to your preferred setting (e.g public or private sector; tourism or hospitality industries; related policy and government organisations; UK, European or international).

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This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace. Read more
This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace.

In Centennial College's Corporate Account Management program, you learn that because today's customers are well informed and expect more customized solutions, corporate account management professionals must have a solid foundation in all areas of marketing, sales and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mind-set that adapts to diverse customer needs while you develop and practice skills specifically in:
-Conducting competitive and marketplace analysis
-Understanding customer behaviour
-Engaging in interpersonal communications that are trust based
-Analytics that prompt sales utilizing Customer Relationship Management (CRM) tools
-Business financial literacy to create compelling customer value propositions
-Educating and informing buyers through digital content and omni channel marketing practices
-Cross-cultural and team based problem solving
-Negotiations that are buyer value-based

Career Opportunities

Program Highlights
-Thanks to the Corporate Account Management program's hands-on training in Salesforce automation software, you will be able to make a smooth transition into the workplace.
-School of Business professors have extensive experience in sales and account management in the business-to-business settings
-Small class environments allow you to interact with faculty members and your fellow peers.
-Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Key account manager
-Account executive
-Business development lead
-Commercial sales representative
-Sales and service specialist
-Technical sales representative
-Inside sales representative
-Territory sales representative

Areas of Employment
-Medical and dental technology firms
-Hardware and software sales
-Pharmaceutical companies
-Packaged goods companies
-Mid-to-large sized business-to-business (B2B) organizations with their own sales force

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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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Description. Innovatively tailored to meet the needs of North Wales’ management professionals and high-flyers, the Management Centre’s new Executive MBA Programme is designed to provide a challenging and flexible learning experience. Read more
Description

Innovatively tailored to meet the needs of North Wales’ management professionals and high-flyers, the Management Centre’s new Executive MBA Programme is designed to provide a challenging and flexible learning experience.

The programme is aimed at professionals who have key technical and functional experience, but who seek the breadth of business and management knowledge needed to develop their careers in the direction and at the speed required. We recognise that MBAs across the globe appreciate the international recognition that their qualification brings and the opportunities, which it can create. Our experience suggests that most MBAs are looking to consolidate and advance their learning with a view to either changing career direction or to fast-track progression in their current sector. Our Executive programme recognises these demands and provides an ideal platform for the highly motivated individual.

Aims of the course

Among the key features that distinguish the Executive MBA Programme at Bangor Business School’s new Management Centre are:

Aimed at management professionals within North Wales
Structured around part-time studies
Flexibility which recognises the often heavy demands placed on delegates in their workplace
Broadly based syllabus aimed at equipping participants with the knowledge and skills required across diverse business and management environments
An analytical and problem solving bias
Personal and professional development
Leadership and team building focus
Performance management
Networking and peer support
The programme is a challenging one both intellectually and in workload. However, the rewards are tremendous. The teaching and learning processes are formative. Most MBAs will find their studies are life changing, bringing opportunities which otherwise would not have presented themselves. The competence and confidence, which accompanies the learning and development process equips participants for the greater things to come.

Course structure

The programme is offered part-time. The course has a minimum duration of two and a half years although we would expect most students to complete within three.

Executive MBA students attend a combination of evening, afternoon and weekend sessions over each of the two semesters each year.

There are three stages in the Executive MBA Programme:

core compulsory modules that build knowledge and skills across key business and management disciplines and fields;
optional specialist streams aimed at ‘implementation/application’ and ‘project management’ within either public sector or SME management including innovation/entrepreneurship;
an individual project based on a real project in the student’s place of work.
The programme starts in mid-September each year with a three day introductory module aimed at building study skills and imparting the MBA ethos, starting the process of ice breaking and group working, and sorting out domestic and technical matters prior to commencing the course.

The programme is taught in two semesters each year. Students will normally complete three modules each semester. Hence, over two years they will complete the required 12 modules comprising the core and specialist streams.

Two modules are taught in parallel and teaching is timetabled over ten weeks on Tuesday evenings and Friday afternoons each week. The third module is taught over four days in concentrated weekend blocks.

What will you study?

Core modules (10 modules):

Managerial Economics
Financial Management
Management and Organisational Behaviour
Human Resources
Marketing Strategy
Managing Service Provision
Management Accounting
Management Research
Strategic Management
Risk and Project Management
Specialist Stream options (1 module from):

Public sector management stream
The public sector touches all our lives and has undergone major changes in recent years. It has been at the forefront of developing innovative management practices in a demanding range of political and social contexts. This module explores the complex and challenging world of public sector management and engages the student in the issues of managing and developing effective, efficient and responsive public services.
Entrepreneurship and small enterprise management stream
Entrepreneurs and small firms are the lifeblood of an economy, and make an increasing contribution to innovation, wealth creation and employment. This module provides a detailed insight into the entrepreneurship and the role of small firms within the economy. It explores the process of establishing a venture from idea generation to the completion of a business plan. It then takes the student through the process of developing a business plan and its different components, including business description and the market; development and production; sales and marketing; management team and the financial plan.
Dissertation/Project (1 module)

The Dissertation or Project will normally be based on an investigation relating to a student's workplace or a more general work related issue. It is a significant piece of work requiring diverse skills in problem identification, definition, methodology selection and development, data collection, data analysis, synthesis and the development of conclusions and recommendations based on clearly articulated objectives. Normally, students will have a work based mentor and will be under the supervision of an appropriate academic from within the Management Centre. Word length is between 12,000 and 20,000 words.

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International Enterprise Information Management (IEIM) is an international degree programme run by the Neu-Ulm University of Applied Sciences (HNU) (www.hs-neu-ulm.de) and including a mandatory semester abroad either at Oulu University of Applied Sciences (http://www.oamk.fi/en) in Finland or Kingston University (http://www.kingston.ac.uk/) in England. Read more
International Enterprise Information Management (IEIM) is an international degree programme run by the Neu-Ulm University of Applied Sciences (HNU) (http://www.hs-neu-ulm.de) and including a mandatory semester abroad either at Oulu University of Applied Sciences (http://www.oamk.fi/en) in Finland or Kingston University (http://www.kingston.ac.uk/) in England. The entire course is taught in English.

The master's degree programme educates future experts and executives in the field of IT and information management. Students learn to manage the resource 'information' in an enterprise context based on an optimized approach and understand how the respective information systems (IS) required therefore are planned, built, run and operationally managed.

Career Options

Graduates will be able and qualified to work in the strategic or operational planning and control of IT in international enterprises and organizations. Typical working areas will range from IT project management to controlling to IT-related management functions.

In addition, graduates might pursue a career in the IT services industry, i.e. in consulting, technical sales, project or quality management, product or service management or software/enterprise architecture.

The obtained master's degree (M.Sc.) will qualify the graduates according to international standards also for obtaining a Ph.D. in the field of Information systems Research (ISR), e.g. in cooperation with Neu-Ulm University of Applied Sciences or Kingston University.

Curriculum

In their first study semester participants will learn the relevant methodologies of information systems at the HNU. In the second semester, they will go abroad either to Oulu University of Applied Sciences in Oulu, Finland, or Kingston University near London, UK for specialization. Participants complete their studies by an International Industry Case Study and writing their master thesis with one of the three partner universities.

First semester

Enterprise Information Systems:
- Enterprise Application and IT-Management
- Enterprise Application Engineering
- Consulting
- IS Research
- Business Information Management

Strategic Management
- Corporate Performance Management
- BI Strategy
- Data Management
- BI Platforms and Tools

Second semester

Oulu University of Applied Sciences:
- Lab Module 1 (e.g. Health IS Lab, Automotive Lab, Game Development Lab
- Lab Module 2 (e.g. Health IS Lab, Automotive Lab, Game Development Lab)

Kingston University:
- Modelling Enterprise Architectures
- Data Management and Governance

Third semester

Practical international Case Study:
- Business Administration in Practice
- Internationale Case Study regarding applied research
- Master thesis and Seminar

Neu-Ulm University of Applied Sciences

The Neu-Ulm University of Applied Sciences (HNU) provides Bachelor’s and Master’s degree programmes in business management. Thanks to partnerships with business companies and lecturers with management experience, the courses are very much practice-related. The HNU promotes cultural and social skills, and international mobility. Small study groups enable an
intensive mentoring and create a familiar atmosphere.

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