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Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world. Read more
Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world.

A career in marketing with sales management can take you all over the world. This course introduces you to the theories and principles of marketing with a focus on sales management.

Sharing much of its content with the MSc in Marketing, you’ll gain the sales management theory and practical skills you need to be successful in the area of professional sales.

Choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-with-sales-management-postgraduate-fulltime

What you'll learn

MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.

Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.

You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.

You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.

Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.

Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.

Modules

Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:

• Principles and Practice of Marketing
• International Sales Management
• Strategic Brand Management
• Professional Selling and Sales Strategies
• Research Methods
• Dissertation

One option module from:
• Marketing Communications
• Consumer Behaviour

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:

• IT
• retail
• finance
• health
• charities
• tourism
• government

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The University of Portsmouth Business School is delighted to announce the availability of 50% tuition MA Sales Management Scholarship for self-funding candidates entering the part-time MA Sales Management course in September 2015. Read more

Why take this course?

The University of Portsmouth Business School is delighted to announce the availability of 50% tuition MA Sales Management Scholarship for self-funding candidates entering the part-time MA Sales Management course in September 2015.

This course aims to make you aware of contemporary sales and account management issues such as integration with marketing, global account management and working with channels, enabling you to have a greater comprehension on the interaction of these functions.

The topics covered enable you to explore robust theory and the latest best practice, with a focus on their practical application within your own workplace.

What will I experience?

On this course you can:

Benefit from our wide links with companies and organisations willing to provide opportunities for invited guest speakers and live case studies
Make an effective contribution to your workplace, as well as improve your career prospects
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

This course aims to enhance your career prospects and prepare you for senior roles in account and sales management.

Our courses are mentored by our Visiting Professor, Neil Rackham, known globally for his latest thinking on sales performance. Portsmouth is recognised as a “Top University Sales programme” by the global University Sales Education Foundation.

The Institute of Sales and Marketing Management (ISMM) is the UK professional membership body for sales and marketing management, representing the interests of the sales profession, and providing vocationally related qualifications which are regulated by the government’s regulatory body for education, Ofqual.

At this time, Portsmouth Business School is an ISMM Recognised Centre, for levels 2-6 (level 6 is highest).

Module Details

This part-time, work-based course allows you to fit studying easily with work and other commitments. It is also suitable for in-company delivery.

Teaching is delivered in one mid-week teaching block from Tuesday to Friday, after which there will be a period of self-study so that you can do research and prepare your research proposal and dissertation.

The learning element of the course focuses on research management and research methods. This will prepare you to complete a dissertation, but will also cover the nature of knowledge, the evaluation of information and managing a research project. It involves numerical and word-based analysis techniques.

The supported self-study element of this award is a 13,000-word dissertation on a sales management topic, which you may opt to produce alongside an in-company change project, such as auditing a strategic account management programme, sales employee retention programme, improving sales forecasting, or redesigning trade retail outlets.

The dissertation focuses on the collection, analysis and interpretation of both academic and commercial information. It is designed to provide you with an opportunity to apply research techniques for the planning, implementation and presentation of your dissertation. It enables you to demonstrate mastery of a sales management topic by examining both theory and application using primary and secondary data sources.

Programme Assessment

During this final stage of the programme, teaching is delivered solely through lectures and syndicate discussions. We will encourage you to explore your own life and work experiences in order to provide a context for your final self-study dissertation. This approach to learning and development brings real and often immediate benefits to you and your employer.

Assessment is through a research proposal and dissertation on an agreed topic of specific interest to you or your employer.

Student Destinations

This course provides you with the ability to reach senior and board level roles by consolidating your work-based experience and equipping you with the skills and knowledge required in today’s increasingly complex business environment.

You will gain a broad understanding of the role and value of account management and sales management within a strategic context in a variety of sectors. The course also helps to develop your critical appraisal skills so you can critique and identify management tools and techniques that are compatible with your employer's requirements. Primarily however, you will build the techniques to be a motivational leader and become adept at creating and implementing strategic plans in order to meet business targets and achieve results.

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The Institute for Work Based Learning delivers these programmes with our strategic partners at Consalia. We offer two routes to gaining a Post Graduate Masters in Sales Transformation. Read more
The Institute for Work Based Learning delivers these programmes with our strategic partners at Consalia.

We offer two routes to gaining a Post Graduate Masters in Sales Transformation. One programme is for sales leaders, the other for sales professionals involved in selling complex solutions. These are unique programmes. They focus on applying world-class, leading-edge thinking and expertise in leadership and sales to participants’ transformation goals in their own organisations.

The Masters programmes provide organisations with the first opportunity to offer academic recognition to their sales leaders and salespeople for their sales experience and excellence in a work environment. Both programmes are totally focused on sales roles and based on proven practices for performance improvement and real-world learning.

The purpose of these programmes is to improve the professional status of salespeople, which is all too often overlooked, and to provide organisations with important research and innovation on sales practices. Modules designed by Consalia and validated by Middlesex University are included in each.

Both Masters programmes can be tailored to an organisation’s specific approach to sales and sales management. The Masters programmes can, therefore, be fully integrated with an organisation’s sales management and sales curriculum. If participants already have the skills/knowledge due to prior learning then they can complete the work-based project without further formal input (or with reduced input).

The programmes are offered on an in-company basis, as a series of modules to be run over a period of 18 months to two years. Each module consists of either a two or three day facilitated workshop.

Key benefits

The UK’s only work based MSc in Sales Transformation
Distance and blended learning so there is no need to take time off work
Work-applied practical projects
Online meetings and lectures from industry leaders
Business simulations
Accreditation for prior learning (APL), allowing you to gain credit for prior study/work experience

Flexible study through distance learning

Many students choosing to study MSc Sales Transformation will be practitioners in full-time employment, with this in mind, we have designed the course to be flexible around your work and life commitments. You will be able to complete the course part-time through blended and distance learning. However, it would be also possible to shorten this to 12 months depending on how much time you can commit to the course.

The first five modules are delivered and assessed by Consalia. The final module and Masters project is delivered, supervised and assessed by Middlesex University. The academic award is made by Middlesex University.

Who should do this course?

The course is specifically aimed at experienced professionals who currently work in a highly competitive sales arena.

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“It is great that the NFTS is launching this new course which will teach the fundamentals of marketing and distribution in our business looking at the thinking and real practise that goes into getting a film, DVD, book or game to its public. Read more
“It is great that the NFTS is launching this new course which will teach the fundamentals of marketing and distribution in our business looking at the thinking and real practise that goes into getting a film, DVD, book or game to its public. I fully endorse the ambition of this course.” - Harvey Weinstein, Producer (The Hateful Eight, The Kings Speech, Gangs of New York, Pulp Fiction)

The Marketing, Distribution, Sales and Exhibition MA is a unique, two-year course that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.

-A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
-Exclusive scholarship available from our course partners, the UK Cinema Association.
-Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
-Become an innovator and expert in this field.
-Increase employability.
-Two four week placements at major media firms.
-Take part in seminars lead by prestigious companies.
-Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
-Access to NFTS's Masterclasses led by major creative figures from film, television and games.

We welcome EU/EEA Students. Those accepted onto courses starting in 2018 will have their fees guaranteed at the UK rate for both years of the course. Postgraduate students can apply for a loan to help with their studies via the Student Loans Company Loans. A £ 10,000 loan is available to contribute to course and living costs. The Post Graduate Loan is only open to EU/EEA and UK Students who normally live in England. It is not currently available to Scottish, Welsh or Northern Ireland Students. Find out more here: https://nfts.co.uk/our-courses/masters/marketing-distribution-sales-exhibition

COURSE OVERVIEW

Duncan Clark, President of Distribution for Universal Pictures International and global branding expert, renowned for worldwide success in motion picture distribution and marketing, is a supporter of the new MA: “I would thoroughly recommend this MA course to anyone interested in building a career in marketing and distribution within the film and wider creative industries. The industry is crying out for new talent and the NFTS is renowned for producing graduates with practical experience who can hit the ground running as soon as they leave.”

The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.

At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.

Over the course of the two years, students will learn:

-Key branding and marketing concepts within the creative sectors.
-Sector-specific commercial and creative trends, national and international marketplace analysis
-The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
-How sales, distribution and marketing coalesce to help raise finance and complete projects
-The retail ecology and process of each sector
-The legal processes underpinning rights management and the exploitation of content
-Press, PR and opinion formers within each sector, and structured within a broader context
-Social media strategy
-SEOs and digital revenues
-This course begins in January each year.

* Subject to Validation

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This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace. Read more
This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace.

In Centennial College's Corporate Account Management program, you learn that because today's customers are well informed and expect more customized solutions, corporate account management professionals must have a solid foundation in all areas of marketing, sales and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mind-set that adapts to diverse customer needs while you develop and practice skills specifically in:
-Conducting competitive and marketplace analysis
-Understanding customer behaviour
-Engaging in interpersonal communications that are trust based
-Analytics that prompt sales utilizing Customer Relationship Management (CRM) tools
-Business financial literacy to create compelling customer value propositions
-Educating and informing buyers through digital content and omni channel marketing practices
-Cross-cultural and team based problem solving
-Negotiations that are buyer value-based

Career Opportunities

Program Highlights
-Thanks to the Corporate Account Management program's hands-on training in Salesforce automation software, you will be able to make a smooth transition into the workplace.
-School of Business professors have extensive experience in sales and account management in the business-to-business settings
-Small class environments allow you to interact with faculty members and your fellow peers.
-Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Key account manager
-Account executive
-Business development lead
-Commercial sales representative
-Sales and service specialist
-Technical sales representative
-Inside sales representative
-Territory sales representative

Areas of Employment
-Medical and dental technology firms
-Hardware and software sales
-Pharmaceutical companies
-Packaged goods companies
-Mid-to-large sized business-to-business (B2B) organizations with their own sales force

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Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course. Read more
Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

See the website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Postgraduate-FullTime

What you'll learn

Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics, strategic management and organisational change management.

You’ll learn to creatively address issues such as competition and sustainability and acquire knowledge of the global economic and business environment. You’ll develop leadership and team development skills and an understanding of management and organisational methods. Guest speakers add value to this course, which is updated regularly to reflect current business issues.

You may also choose to introduce a specialism to your course to reflect your area of interest.

This may include:
• Entrepreneurship
• Human Resource Management
• Marketing
• Sales

This is a full-time course splt up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Recent graduates, continuing students, management practitioners, business professionals, international applicants and aspiring entrepreneurs can all benefit from our MSc Business Management, which is intended to appeal to people of all ages and from a broad spectrum of backgrounds and experience.

Modules

• Sustaining Organisational Performance
• Global Economic Environment and Marketing
• Organisational Change and Management
• Leadership, Strategy and Innovation
• Managing Innovation
• Contemporary Issues in Strategic Management
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

MSc Business Management (Banking)

Widen the application of your business management skills to include banking and increase your employment opportunities on this flexible course delivered fully online.

Sharing much of its content with the Global Online MSc Business Management, this course offers you the opportunity to pursue a specialism in banking, opening doors to increased employment opportunities at postgraduate level.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Banking-Postgraduate-Distance-Learning-part-time

MSc Business Management (Entrepreneurship)

Explore the issues facing contemporary businesses, develop your management and entrepreneurial skills on this postgraduate course.

If you aspire to start your own business, combine your MSc Business Management with Entrepreneurship. You’ll learn how to plan new ventures and manage innovation and be equipped with the practical skills and expertise to advance your career.

This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study - as well as the option to pursue a specialism.

It’s ideally suited to individuals who intend to balance their personal and professional commitments with their studies. This is a fully online course that will build on your existing experience and knowledge and enhance it with contemporary business theory.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Entrepreneurship-Postgraduate-FullTime

MSc Business Management (Events)

Learn about events management, explore the issues facing contemporary businesses and develop the skills to succeed on this flexible course delivered fully online.

You’ll learn about the management of international festivals and events as well as looking at the business events sector worldwide.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Events-Postgraduate-Distance-Learning-part-time

MSc Business Management (Finance)

Enhance your business management skills with a focus on finance and increase your employment opportunities on this flexible course delivered fully online.

By focusing on finance you’ll learn a set of skills and knowledge that will enhance your business and management capabilities, and can also be applied in a range of careers in the financial sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Finance-Postgraduate-Distance-Learning-part-time

MSc Business Management (HRM)

Gain an understanding of business and human resource management theory and develop the skills needed to manage staff effectively.

You’ll gain a sound understanding of business and human resource management (HRM) theory, including the skills needed to successfully manage and motivate staff, real issues faced by contemporary human resource managers, and international HRM.

Website: http://www.napier.ac.uk/en/Courses/MSc---Business-Management-HRM-Postgraduate-FullTime

MSc Business Management (Marketing and Sales)

Explore business management, marketing and sales and gain the knowledge and skills to enhance your employment opportunities on this flexible course delivered fully online.

This dynamic blend of business, marketing and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-and-Sales-Postgraduate-Distance-Learning-part-time

MSc Business Management (Marketing)

Explore business management and marketing and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-Postgraduate-FullTime

MSc Business Management (Sales)

Explore business management and sales and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Sales-Postgraduate-FullTime

MSc Business Management (Tourism and Hospitality)

Explore business management with a focus on tourism and hospitality and gain the skills to develop your career on this flexible course delivered fully online.

Covering topics ranging from the management of international business events to contemporary issues in hospitality management, this course provides you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Tourism-and-Hospitality-Postgraduate-Distance-Learning-part-time

MSc Business Management (Project Management)

Enhance your business management skills with a focus on project management on this flexible online course.

Whether you’re contemplating a career in business, or currently working and looking to enhance your qualifications, our Online MSc Business Management (Project Management) will equip you with the practical skills and knowledge you need to succeed.

http://www.napier.ac.uk/courses/msc-business-management-project-management-postgraduate-distance-learning-part-time

MSc Business Management (Logistics and Supply Chains)

Enhance your business management skills with a focus on logistics and supply chains on this flexible online course.

Sharing much of its content with the Online MSc Business Management, this course offers you the opportunity to pursue a specialism in logistics and supply chains, opening doors to increased employment opportunities at postgraduate level.

Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. Read more
This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. The techniques of management, communication, marketing and the knowledge of law and regulations contribute in providing the expertise required when working in the field of contemporary art.

Based in the heart of Paris, on the premises of IESA Art & Culture, students are within easy access to all the major Parisian museums, auction houses and contemporary art galleries. Class visits to the most prominent contemporary art museums, galleries, and auction houses are organized to allow students to dialogue with curators, art historians, and gallerists.

Study trips to art centers in France are organized during each semester to allow students to network with seasoned professionals in the art sector.

Structure

The program consists of 3 trimesters:

2 trimesters of classwork (Oct-Dec/ Jan-March) and a trimester dedicated to internships (April-June) allowing students to gain professional experience (Jan-March).

During the last two trimesters, students will work on a personal project to be presented in front of a professional jury in order to validate the certificate.

Each trimester contains 200 contact hours over a 10-week period. Courses are taught in English.

Students are attributed a mentor for personalized coaching and will follow group methodology sessions to guide them in the research and development of their personal project.

1st trimester:

The History of the Contemporary Art in Europe and United States; the Economics of the Contemporary Art Market; Art Law; Art and Project Management; Communication and the Marketing, Research, Development and Management of Artistic projects (content, business plan, legal structure, communication, marketing); visits and workshops with professionals.

2nd trimester:

The Current and Future Art Markets, the History of Contemporary Art Outside of Europe; E-communication and E-marketing of Art and Luxury Products; Negotiating Sales of Art Objects; Promoting Artistic Projects, a Brand, Artists, and Contemporary Art and Luxury Products; Exhibition planning; Visits and Workshops with professionals; Methodology; mentoring sessions.

3rd trimester:

Full-time internship, methodology sessions, sessions with mentor to follow up on personal projects.

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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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​The 20Twenty Leadership Programme, supported by funding from ESF, is designed specifically for Small and Medium Sized Enterprises. Read more

Course Overview

​The 20Twenty Leadership Programme, supported by funding from ESF, is designed specifically for Small and Medium Sized Enterprises. The overall aim of the programme is to promote sustainable business growth by developing the critical leadership and business skills that employees need to meet the formidable expansion challenges facing businesses in Wales. More than 240 companies have benefited from the programme so far, with more than 90 percent reporting an increase in sales turnover, employment, productivity and profits.

More than 240 companies have benefited from the programme so far, with more than 90 percent reporting an increase in sales turnover, employment, productivity and profits.

Visit the 20Twenty Leaderhsip Programme website - http://www.20twentyleadership.org​;

See the website https://www.cardiffmet.ac.uk/management/courses/Pages/Sustainable-Leadership---PgC-20Twenty-Leadership-Programme-.aspx

​Course Content​

The programme duration is 10 months and this is divided into six, two day workshops. The first half of the programme is designed to acknowledge and develop your own leadership style through a series of practical workshops and individual executive coaching. In the second half of the programme, a series of Master classes are provided on innovation and new thinking on a variety of business themes - including, Lean processes, creating a brand, maximising sales and making the business 'investor ready'.

The practical elements introduced throughout the programme are supported by opportunities to achieve a range of qualifications from the Chartered Management Institute (CMI) including a CMI level 7 Certificate in Leadership together with a Postgraduate Certificate (PgC) in Sustainable Leadership. Following successful completion of the PgC, 60 Master-level credits will be obtained and these credits can be used towards the new Executive MBA​. Students also have the option of continuing their studies to achieve the designation Chartered Manager or 'CMgr'.

However, the main objective of 20Twenty Leadership programme is to get participants to develop a three-year growth strategy for their business. Hence all the workshops and assignments are based around the needs of the business in driving sustainable growth. This is what makes this programme different from other leadership development programmes - it will provide sustainable results with tangible benefits.

Each group of participants partake in a series of Workshops, Action Learning Sets, Master-Classes, Business Mentoring and Executive Coaching, focusing on key areas such as:
- Leadership and Team Building
- Lean Thinking
- Innovation
- Financial Planning
- Coaching and Mentoring
- Management Performance
- Marketing & Sales

Towards the end of the Programme, students are required to develop a Strategic Growth Plan (SGP) for their business.

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The Stirling Centre for International Publishing and Communication provides a comprehensive and coherent approach to all forms of publishing. Read more

Introduction

The Stirling Centre for International Publishing and Communication provides a comprehensive and coherent approach to all forms of publishing. The course covers the whole process of planning, editing, production, marketing and publication management in print and digital environments. It is dedicated to teaching the best current publishing practice, so the detailed content is updated each year as a result of the rapid changes that are transforming the industry worldwide.
The MLitt in Publishing Studies teaching course is devised, and continually updated, to reflect current publishing industry practice and standards. It produces graduates who will have an enhanced opportunity to succeed in publishing and publishing-related careers. The course is demanding, stimulating and enjoyable, and many publishers now consider it to be the equivalent of a year’s experience within a publishing company. Our graduates occupy senior positions in both commercial and not-for-profit publication organisations throughout the world.
The MLitt in Publishing offers:
- Strong publishing industry links and networks
- Enhanced publishing career pathways
- International environment with a student cohort from all around the world
- Intensive publishing research environment

Key information

- Degree type: MLitt, Postgraduate Diploma
- Study methods: Part-time, Full-time
- Duration: Full time - MLitt - 12 months; PG Diploma - 9 months; Part time - MLitt - 27 months; PG Diploma - 21 months;
- Start date: Full-time and part-time: September
- Course Director: Professor Claire Squires

Course objectives

In close contact with publishing businesses and the changing needs of the industry worldwide, the teaching team equips you with the qualities — intellectual and practical — that are needed for a successful working life in publishing and related organisations.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The MLitt in Publishing Studies is delivered through interactive lectures, seminars, workshops (including sessions in the Publishing Computer Lab) and one-to-one teaching.
Assessment is based on a range of practical and academic activities, including the creation of a physical publishing product (a book, magazine, e-book or app), marketing plans, presentations, and a dissertation. Students have opportunities to undertake work experience and internships, and to go on industry visits and field trips. There is also a weekly series of visiting speakers.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Career opportunities

The Stirling Centre for International Publishing and Communication has over 30 years of graduates now working in the publishing and related industries. Entry level jobs our students have gone into in recent years include:
- Publicity Assistant, Canongate
- Publicity Assistant, Faber & Faber
- Marketing Assistant, Taylor & Francis
- Events & Marketing Assistant, The Bookseller
- Sales & Marketing Assistant, McGraw Hill
- Production Assistant, Oxford University Press
- Editorial Assistant, Oxford University Press
- Production Editor, Cicerone Press
- Publishing Assistant, Cengage Learning
- Web editor, Digital Publishing Department, China Social Sciences Press
- Foreign Rights Specialist, Suncolor Publishing Group
- Web Editor, BooksfromScotland.com

Some of our alumni who have worked in the publishing industry have gone onto the following job roles:
- Group Sales Director and President (Asia Region), Taylor & Francis
- Chief Executive, Publishing Scotland
- Managing Editor, Little Island Books
- Higher Education Texts and eBook Sales Manager, Taylor and Francis (Asia Pacific)
- Director, World Book Day
- Production Editor, Taylor & Francis
- Founder and Publisher, Tapsalteerie and Lumphanan Press

Employability

The MLitt in Publishing Studies is built around developing and enhancing publishing careers for its students. The focus of the modules is on building skills and understanding of the contemporary publishing industry, with constantly updated content and access to industry expertise. All students have the opportunity to undertake work placements, with host organisations in recent years including:
- Alban Books
- Barrington Stoke
- Bloody Scotland International Crime Writing Festival
- Canongate Books
- Fledgling Press
- Floris Books
- Freight Books
- HarperCollins
- Luath Press
- Octopus Books
- Oxford University Press
- Saraband Books
- Tern Digital

Industry connections

The Centre is supported by an Industry Advisory Board, with members from Floris Books, Freight Books, Publishing Scotland, Oxford University Press and Taylor & Francis. Further industry support is provided by our regular visiting speaker series, and the internships and work placements provided for our students. The Centre is a Network Member of Publishing Scotland.

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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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Accredited by the. Chartered Institute of Marketing. (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research. Read more

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;. Read more
This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;

MSc International Business and Strategic Management

MSc International Strategic Management

MSc International Business

and all are designed to provide students with knowledge and skills that would be well suited for careers as business consultants and/or strategy analysts in the broad arena of business and management, but especially in the areas of international business and strategic management. It will also be relevant to those wishing to work in business and economic development roles in public sector organisations.

The programme is suitable for students from any background and will rapidly develop an understanding of management and business studies to an advanced level, with particular reference to the current research agenda and innovative thinking in international business practice.

MSc International Business and Strategic Management

Studying on our MSc in International Business and Strategic Management provides you with the chance look in-depth at the factors that shape international business and how strategy is articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
- Research Methods for International Business and Management Studies [20]
-Strategy in Global Organisations [20]

and One option from:
-Continuity and Change in Organisations [20]
-International Marketing Communications and Ethics [20]
-Social and Environmental Accounting [20]
-International Sales Management [20]
-Global Perspectives on HRM and Employment Relations [20]

Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Strategic Management

Studying on our MSc in International Strategic Management provides you with the chance look in-depth at how strategy is formulated, articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
-Research Methods for International Business and Management Studies [20]
-Case Studies in Strategic Management [20]
and One option from:
-International Business Management and Emerging Markets [20]
-Strategy in Global Organisations [20]
-International Sales Management [20]
-International Public Management (20)

Term Break
Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Business

Studying on our MSc in International Business provides you with the chance look in-depth at the factors that shape the international business environment and how corporations respond to these challenges. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managerial Economics [10]

Term Break
Term 2
Qualitative Research Methods [10]
International Business Management and Emerging Markets [20]
and One option from:
-Strategy in Global Organisations [20]
-Innovation and Technology Management [20]
-Financial Strategy and Governance [20]
-International Marketing Communications and Ethics [20]
-Global Perspectives on HRM and Employment Relations [20]
-International Sales Management [20]


Term Break
Term 3 and Summer
-Quantitative Methods and Data Analysis (10)
Dissertation [60]

Note: the University reserves the right to change the modules on offer.

Where you’ll go from here

York Masters students have been successful in developing careers in a range of organisations in many parts of the world. Common destinations on leaving are:
-Accountancy and Audit
-Computing
-Defence and Aerospace
-Finance and Banking
-Healthcare and Medicine
-Insurance
-Management Consultancy
-Market Research
-Pharmaceuticals and Chemicals
-Tourism and Travel
-Transport, Logistics and Distribution

A small number of students each year are keen to continue their studies, enrolling on specialists masters programmes elsewhere in the UK or moving on to The York Management School’s Doctoral programme.

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Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. Read more
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving clients and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The marketing function in organisations
-Customer relationship management

Other topics you will cover include:
-Social media planning
-Mobile commerce
-Data analytics
-Behavioural targeting
-Campaign management
-E-mail marketing
-E-sales
-Call centres
-Online self-service
-Contact channels integration
-Customer segmentation and life cycle
-Customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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The Stirling Centre for International Publishing and Communication is a world-leading centre for postgraduate publishing studies, offering expertise in contemporary and historical publishing in the UK and beyond. Read more

Introduction

The Stirling Centre for International Publishing and Communication is a world-leading centre for postgraduate publishing studies, offering expertise in contemporary and historical publishing in the UK and beyond. The MRes in Publishing Studies is a course which enables students to develop strong research skills in the fields of publishing studies, either with regard to contemporary publishing issues and trends or to the history of the book and print culture. It enables and encourages an analytical and research-driven approach to publishing, leading either towards further study and research, or allowing publishing practitioners to examine in depth issues affecting their current practice.

The MRes in Publishing offers:
- Strong publishing industry links and networks
- Enhanced publishing career pathways
- International environment with a student cohort from all around the world
- Intensive publishing research environment

Key information

- Degree type: MRes, Postgraduate Certificate
- Study methods: Part-time, Full-time
- Duration: Full-time: MLitt-12 months; PG Certificate-9 months Part-time: MLitt-27 months, PG Certificate-18 months
- Start date: Full-time and part-time: September and January
- Course Director: Professor Claire Squires

Course objectives

The MRes Publishing Studies is a research preparation Master’s course that offers students the opportunity for tailor-made Master’s study in the field of publishing studies. It also offers the opportunity to prepare for a PhD through concentrated research with a specialism in publishing.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The delivery of modules is via a variety of teaching and learning methods, including lectures, seminars, self-guided study and one-to-one supervision. Assessment includes a variety of written assignments and presentations, including a portfolio of publishing research and an extended dissertation.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Rating

Over half of our submissions in the most recent Research Assessment Exercise were found to be ‘Internationally Excellent’ or ‘World-leading.

Career opportunities

The Stirling Centre for International Publishing and Communication has over 30 years of graduates now working in the publishing and related industries. Entry level jobs our students have gone into in recent years include:
- Publicity Assistant, Canongate
- Publicity Assistant, Faber & Faber
- Marketing Assistant, Taylor & Francis
- Events & Marketing Assistant, The Bookseller
- Sales & Marketing Assistant, McGraw Hill
- Production Assistant, Oxford University Press
- Editorial Assistant, Oxford University Press
- Production Editor, Cicerone Press
- Publishing Assistant, Cengage Learning
- Web editor, Digital Publishing Department, China Social Sciences Press
- Foreign Rights Specialist, Suncolor Publishing Group
- Web Editor, BooksfromScotland.com

Some of our alumni who have worked in the publishing industry have gone onto the following job roles:
- Group Sales Director and President (Asia Region), Taylor & Francis
- Chief Executive, Publishing Scotland
- Managing Editor, Little Island Books
- Higher Education Texts and eBook Sales Manager, Taylor and Francis (Asia Pacific)
- Director, World Book Day
- Production Editor, Taylor & Francis
- Founder and Publisher, Tapsalteerie and Lumphanan Press

Employability

The MRes in Publishing Studies focuses on research and can be used to enhance existing publishing careers or to position students effectively for further study at PhD level. The Stirling Centre for International Publishing and Communication has an active research profile, including the following current PhD topics:
- Developing Literary Glasgow (an AHRC Collaborative Doctoral Award with Glasgow Life)
- Writing Culture and Cultural Value: Ethnographies of Contemporary Publishing
- The Saltire Society Book Awards (an AHRC Collaborative Doctoral Award with The Saltire Society)
- The Scottish Diaspora and the Book Business
- The Nesta/Creative Scotland/AHRC Digital R&D Fund for Arts & Culture in Scotland (co-supervised with the University of St Andrews; co-funded by the University of Stirling, St Andrews and the Nesta/Creative Scotland/AHRC Digital R&D Fund)
- The Literary Festival: The Festivalisation of Contemporary Literary Culture (AHRC studentship)

Industry connections

The Centre is supported by an Industry Advisory Board, with members from Floris Books, Freight Books, Publishing Scotland, Oxford University Press and Taylor & Francis. Further industry support is provided by our regular visiting speaker series, and the internships and work placements provided for our students. The Centre is a Network Member of Publishing Scotland.

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