In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 14 to 18-month master programme taught fully in English and accredited by the CGE. The objective of the programme is to create business leaders seizing business opportunities and mastering the usage and application of the digital tools and sales methods. Graduates of the programme are fully capable to develop a marketing strategy, expand a business and use the digital tools in an efficient way to achieve competetive advantage.
Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.
Students can obtain a dual-degree an MSc. in International Business from Nottingham Trent University in UK or an M.A. in International Marketing and Sales in from Aalen University in Germany by spending an extra semester there.
Recent graduates and professionals seeking to acquire deep knowledge in the areas of commerce, marketing and digital marketing. Become an expert in the design of a marketing strategy focusing on the efficient employment of digital techniques to bring a real difference to the business while also learning about internationalization strategies, export methodology, and sales techniques.
The postgraduate master programme recevies international students coming from all over the world, some of which already have professional work experience generating a diverse student group and atmosphere.
Students will work on concrete world commercial projects and digital marketing missions aimed at providing the students with practical experience, imporoving their managerial skills and allowing them to explore the usage of digital tools for brand management and customer management through the different media channels.
Internship and Thesis
Each student of the MSc. in International Commerce & Digital Marketing will complete an internship or a job placement of a minimum of 4 months in France, Europe or any other location abroad.
The internship is a great opportunity for students to acquire professional experience in the fields of commerce, sales and digital marketing. It also allows graduates to bring the acquired knowledge into practice and gain practical experience.
Each student is individually supervised by a designated advisor and completes a professional thesis, followed by an oral defense and company assessment.
Companies that welcomed our students:
Various flexible payment plans and scholarships are offered to international students.
On International Commerce Side
On Marketing and Sales Side
Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.
Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.
The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.
Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.
Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.
This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.
Throughout the year you’ll study core modules covering different aspects of advertising and marketing.
You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.
Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.
The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.
Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.
You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.
Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.
An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.
Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about our careers support.