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Masters Degrees (Sales)

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Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world. Read more
Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world.

A career in marketing with sales management can take you all over the world. This course introduces you to the theories and principles of marketing with a focus on sales management.

Sharing much of its content with the MSc in Marketing, you’ll gain the sales management theory and practical skills you need to be successful in the area of professional sales.

Choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-with-sales-management-postgraduate-fulltime

What you'll learn

MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.

Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.

You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.

You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.

Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.

Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.

Modules

Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:

• Principles and Practice of Marketing
• International Sales Management
• Strategic Brand Management
• Professional Selling and Sales Strategies
• Research Methods
• Dissertation

One option module from:
• Marketing Communications
• Consumer Behaviour

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:

• IT
• retail
• finance
• health
• charities
• tourism
• government

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The Institute for Work Based Learning delivers these programmes with our strategic partners at Consalia. We offer two routes to gaining a Post Graduate Masters in Sales Transformation. Read more
The Institute for Work Based Learning delivers these programmes with our strategic partners at Consalia.

We offer two routes to gaining a Post Graduate Masters in Sales Transformation. One programme is for sales leaders, the other for sales professionals involved in selling complex solutions. These are unique programmes. They focus on applying world-class, leading-edge thinking and expertise in leadership and sales to participants’ transformation goals in their own organisations.

The Masters programmes provide organisations with the first opportunity to offer academic recognition to their sales leaders and salespeople for their sales experience and excellence in a work environment. Both programmes are totally focused on sales roles and based on proven practices for performance improvement and real-world learning.

The purpose of these programmes is to improve the professional status of salespeople, which is all too often overlooked, and to provide organisations with important research and innovation on sales practices. Modules designed by Consalia and validated by Middlesex University are included in each.

Both Masters programmes can be tailored to an organisation’s specific approach to sales and sales management. The Masters programmes can, therefore, be fully integrated with an organisation’s sales management and sales curriculum. If participants already have the skills/knowledge due to prior learning then they can complete the work-based project without further formal input (or with reduced input).

The programmes are offered on an in-company basis, as a series of modules to be run over a period of 18 months to two years. Each module consists of either a two or three day facilitated workshop.

Key benefits

The UK’s only work based MSc in Sales Transformation
Distance and blended learning so there is no need to take time off work
Work-applied practical projects
Online meetings and lectures from industry leaders
Business simulations
Accreditation for prior learning (APL), allowing you to gain credit for prior study/work experience

Flexible study through distance learning

Many students choosing to study MSc Sales Transformation will be practitioners in full-time employment, with this in mind, we have designed the course to be flexible around your work and life commitments. You will be able to complete the course part-time through blended and distance learning. However, it would be also possible to shorten this to 12 months depending on how much time you can commit to the course.

The first five modules are delivered and assessed by Consalia. The final module and Masters project is delivered, supervised and assessed by Middlesex University. The academic award is made by Middlesex University.

Who should do this course?

The course is specifically aimed at experienced professionals who currently work in a highly competitive sales arena.

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The Master in International Sales Management (MSc) is a fully acknowledged and accredited Master of Science Programme. (Berliner Senatsbehörde für Bildung und Wissenschaft). Read more

The Master in International Sales Management (MSc) is a fully acknowledged and accredited Master of Science Programme. (Berliner Senatsbehörde für Bildung und Wissenschaft)

Study locations are Berlin (home base) and Paris and the programme language is English. Additionally, the participants have the opportunity to improve their knowledge in one or two more foreign languages of their choice. (online and group language courses). The aim is to know three languages by the end of the programme.

The Master in International Sales Management is an excellent career accelerator in the greatest variety of industries, and it is also the perfect conduit for career internationalisation.

Key Features

  • Degree: Master of Science in International Sales Management (MSc)
  • Start: September, 24 months (six trimesters) including an internship (three months) and a Master thesis (three months)
  • Language: English
  • Locations: Berlin (core courses, electives, consultancy project); Paris (core course)
  • Credit points (ECTS): 120 ECTS
  • Study focus: Mastering the selling function, managing a sales force, designing and managing channels of distribution, mastering selling & sales challenges in the face of globalization
  • Course structure
  • Lecture based learning on state-of-the art knowledge in behavioural foundations, selling & sales techniques, international business, sales force management, and channel & distribution management.
  • Project-based practicing of contemporary consulting procedures in the field of selling & sales
  • Elective courses in the field of strategy and in functional management specialisations
  • Preparatory courses for planning and conducting a research thesis
  • Compulsory courses for two foreign languages (different levels) and personal career development


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The Master in International Sales Management (MSc) is a fully acknowledged and accredited Master of Science Programme. (Berliner Senatsbehörde für Bildung und Wissenschaft). Read more

The Master in International Sales Management (MSc) is a fully acknowledged and accredited Master of Science Programme. (Berliner Senatsbehörde für Bildung und Wissenschaft)

Study locations are Berlin (home base) and Paris and the programme language is English. Additionally, the participants have the opportunity to improve their knowledge in one or two more foreign languages of their choice. (online and group language courses). The aim is to know three languages by the end of the programme.

The Master in International Sales Management is an excellent career accelerator in the greatest variety of industries, and it is also the perfect conduit for career internationalisation.

Key Features

  • Degree: Master of Science in International Sales Management (MSc)
  • Start: September, 24 months (six trimesters) including an internship (three months) and a Master thesis (three months)
  • Language: English
  • Locations: Berlin (core courses, electives, consultancy project); Paris (core course)
  • Credit points (ECTS): 120 ECTS
  • Study focus: Mastering the selling function, managing a sales force, designing and managing channels of distribution, mastering selling & sales challenges in the face of globalization
  • Course structure
  • Lecture based learning on state-of-the art knowledge in behavioural foundations, selling & sales techniques, international business, sales force management, and channel & distribution management.
  • Project-based practicing of contemporary consulting procedures in the field of selling & sales
  • Elective courses in the field of strategy and in functional management specialisations
  • Preparatory courses for planning and conducting a research thesis
  • Compulsory courses for two foreign languages (different levels) and personal career development


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About the Postgraduate Degree. Marketing and Sales are essential when it comes to closing a project’s economic loop. Read more

About the Postgraduate Degree

Marketing and Sales are essential when it comes to closing a project’s economic loop. Today, the efforts made to promote our ideas, which take shape in the form of projects and products, are no longer possible simply through conventional means, but require the new tools provided by modern technology, which enhance the performance of the resources at our disposal.

The Postgraduate Degree in Marketing & Sales for Creative Enterprises was created with this in mind, to give you the tools necessary to understand all aspects of a project. 

Construction and design sector companies are in need of qualified workers with knowledge of Marketing and Sales strategies in order to expand their products and projects nationally and internationally and adapt their portfolio to target customers.

This postgraduate degree will enable you to occupy a highly diverse range of positions, from marketing director and product manager to key account manager and area manager in the world of sales, among others.

Throughout the quarter, you will receive advice and guidance from professionals with a view to achieving your personal and professional goals and building your awareness of the professional opportunities available, in order to make the most of your postgraduate studies.

This programme is closely linked to the city of Barcelona, its companies and Architecture and Creative Design professionals. In addition to lectures, the programme also includes seminars by renowned professionals, visits to top-level companies and a highly diverse teaching body. 

Curriculum

Module 2

  • The Business Sphere  
  • Sales Channels  
  • Architectural and Creative Marketing  
  • Innovation and Creative Product Management  
  • From the Project to the Sale  

Seminars

  • FORO  
  • Mentoring & Business Coaching 
  • Job Opportunities 

Project 2

Conferences

  • Professionalising and Creative Product Sectors

Academic teaching staff

This Postgraduate Degree includes roughly thirty lecturers from the world of creative enterprise management in both the public and private sectors. Their professional experience will provide you the knowledge and tools necessary for managing a creative enterprise in a host of different sectors.

Students must attend a minimum of 80% of the theoretical-practical classes.

All students will be assessed during the Module. 

At the end of the Module, the student will defend the dissertation in front of an academic and/or professional committee, which will contain sector specialists and experts.

Reasons to study this Postgraduate

  1. To turn Architecture professionals and professionals from the creative and industrial sectors into true managers and businesspersons in their field.
  2. To understand current professional challenges and the changes resulting from becoming a senior manager/executive in the field of Architecture and creative professions.
  3. To form a true symbiosis between the university world and business.
  4. To promote the personal skills needed to become a successful entrepreneur.
  5. To teach students how to manage the everyday aspects of creative enterprises.
  6. To provide students the knowledge and vocabulary needed to become a senior manager/executive with university-level technical/creative training.
  7. To be able to create a Business and Marketing Plan.
  8. To make decisions in a qualified, strategic manner.

Admission criteria

In addition to meeting the legal requirements described in the access routes, the Office of Admissions will highly value:

  1. Applications that show sufficient prior training
  2. Transcripts from previous studies
  3. Transferred credits
  4. Descriptions of relevant work experience

Reservation and enrolment

Once accepted, you must pay 20% of the full cost of the Postgraduate’s degree in order to reserve a place.

You must pay the remaining 80% in one lump sum once enrolment is complete.



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“It is great that the NFTS is launching this new course which will teach the fundamentals of marketing and distribution in our business looking at the thinking and real practise that goes into getting a film, DVD, book or game to its public. Read more
“It is great that the NFTS is launching this new course which will teach the fundamentals of marketing and distribution in our business looking at the thinking and real practise that goes into getting a film, DVD, book or game to its public. I fully endorse the ambition of this course.” - Harvey Weinstein, Producer (The Hateful Eight, The Kings Speech, Gangs of New York, Pulp Fiction)

The Marketing, Distribution, Sales and Exhibition MA is a unique, two-year course that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.

-A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
-Exclusive scholarship available from our course partners, the UK Cinema Association.
-Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
-Become an innovator and expert in this field.
-Increase employability.
-Two four week placements at major media firms.
-Take part in seminars lead by prestigious companies.
-Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
-Access to NFTS's Masterclasses led by major creative figures from film, television and games.

We welcome EU/EEA Students. Those accepted onto courses starting in 2018 will have their fees guaranteed at the UK rate for both years of the course. Postgraduate students can apply for a loan to help with their studies via the Student Loans Company Loans. A £ 10,000 loan is available to contribute to course and living costs. The Post Graduate Loan is only open to EU/EEA and UK Students who normally live in England. It is not currently available to Scottish, Welsh or Northern Ireland Students. Find out more here: https://nfts.co.uk/our-courses/masters/marketing-distribution-sales-exhibition

COURSE OVERVIEW

Duncan Clark, President of Distribution for Universal Pictures International and global branding expert, renowned for worldwide success in motion picture distribution and marketing, is a supporter of the new MA: “I would thoroughly recommend this MA course to anyone interested in building a career in marketing and distribution within the film and wider creative industries. The industry is crying out for new talent and the NFTS is renowned for producing graduates with practical experience who can hit the ground running as soon as they leave.”

The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.

At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.

Over the course of the two years, students will learn:

-Key branding and marketing concepts within the creative sectors.
-Sector-specific commercial and creative trends, national and international marketplace analysis
-The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
-How sales, distribution and marketing coalesce to help raise finance and complete projects
-The retail ecology and process of each sector
-The legal processes underpinning rights management and the exploitation of content
-Press, PR and opinion formers within each sector, and structured within a broader context
-Social media strategy
-SEOs and digital revenues
-This course begins in January each year.

* Subject to Validation

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This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace. Read more
This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace.

In Centennial College's Corporate Account Management program, you learn that because today's customers are well informed and expect more customized solutions, corporate account management professionals must have a solid foundation in all areas of marketing, sales and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mind-set that adapts to diverse customer needs while you develop and practice skills specifically in:
-Conducting competitive and marketplace analysis
-Understanding customer behaviour
-Engaging in interpersonal communications that are trust based
-Analytics that prompt sales utilizing Customer Relationship Management (CRM) tools
-Business financial literacy to create compelling customer value propositions
-Educating and informing buyers through digital content and omni channel marketing practices
-Cross-cultural and team based problem solving
-Negotiations that are buyer value-based

Career Opportunities

Program Highlights
-Thanks to the Corporate Account Management program's hands-on training in Salesforce automation software, you will be able to make a smooth transition into the workplace.
-School of Business professors have extensive experience in sales and account management in the business-to-business settings
-Small class environments allow you to interact with faculty members and your fellow peers.
-Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Key account manager
-Account executive
-Business development lead
-Commercial sales representative
-Sales and service specialist
-Technical sales representative
-Inside sales representative
-Territory sales representative

Areas of Employment
-Medical and dental technology firms
-Hardware and software sales
-Pharmaceutical companies
-Packaged goods companies
-Mid-to-large sized business-to-business (B2B) organizations with their own sales force

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Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course. Read more
Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

See the website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Postgraduate-FullTime

What you'll learn

Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics, strategic management and organisational change management.

You’ll learn to creatively address issues such as competition and sustainability and acquire knowledge of the global economic and business environment. You’ll develop leadership and team development skills and an understanding of management and organisational methods. Guest speakers add value to this course, which is updated regularly to reflect current business issues.

You may also choose to introduce a specialism to your course to reflect your area of interest.

This may include:
• Entrepreneurship
• Human Resource Management
• Marketing
• Sales

This is a full-time course splt up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Recent graduates, continuing students, management practitioners, business professionals, international applicants and aspiring entrepreneurs can all benefit from our MSc Business Management, which is intended to appeal to people of all ages and from a broad spectrum of backgrounds and experience.

Modules

• Sustaining Organisational Performance
• Global Economic Environment and Marketing
• Organisational Change and Management
• Leadership, Strategy and Innovation
• Managing Innovation
• Contemporary Issues in Strategic Management
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

MSc Business Management (Banking)

Widen the application of your business management skills to include banking and increase your employment opportunities on this flexible course delivered fully online.

Sharing much of its content with the Global Online MSc Business Management, this course offers you the opportunity to pursue a specialism in banking, opening doors to increased employment opportunities at postgraduate level.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Banking-Postgraduate-Distance-Learning-part-time

MSc Business Management (Entrepreneurship)

Explore the issues facing contemporary businesses, develop your management and entrepreneurial skills on this postgraduate course.

If you aspire to start your own business, combine your MSc Business Management with Entrepreneurship. You’ll learn how to plan new ventures and manage innovation and be equipped with the practical skills and expertise to advance your career.

This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study - as well as the option to pursue a specialism.

It’s ideally suited to individuals who intend to balance their personal and professional commitments with their studies. This is a fully online course that will build on your existing experience and knowledge and enhance it with contemporary business theory.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Entrepreneurship-Postgraduate-FullTime

MSc Business Management (Events)

Learn about events management, explore the issues facing contemporary businesses and develop the skills to succeed on this flexible course delivered fully online.

You’ll learn about the management of international festivals and events as well as looking at the business events sector worldwide.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Events-Postgraduate-Distance-Learning-part-time

MSc Business Management (Finance)

Enhance your business management skills with a focus on finance and increase your employment opportunities on this flexible course delivered fully online.

By focusing on finance you’ll learn a set of skills and knowledge that will enhance your business and management capabilities, and can also be applied in a range of careers in the financial sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Finance-Postgraduate-Distance-Learning-part-time

MSc Business Management (HRM)

Gain an understanding of business and human resource management theory and develop the skills needed to manage staff effectively.

You’ll gain a sound understanding of business and human resource management (HRM) theory, including the skills needed to successfully manage and motivate staff, real issues faced by contemporary human resource managers, and international HRM.

Website: http://www.napier.ac.uk/en/Courses/MSc---Business-Management-HRM-Postgraduate-FullTime

MSc Business Management (Marketing and Sales)

Explore business management, marketing and sales and gain the knowledge and skills to enhance your employment opportunities on this flexible course delivered fully online.

This dynamic blend of business, marketing and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-and-Sales-Postgraduate-Distance-Learning-part-time

MSc Business Management (Marketing)

Explore business management and marketing and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-Postgraduate-FullTime

MSc Business Management (Sales)

Explore business management and sales and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Sales-Postgraduate-FullTime

MSc Business Management (Tourism and Hospitality)

Explore business management with a focus on tourism and hospitality and gain the skills to develop your career on this flexible course delivered fully online.

Covering topics ranging from the management of international business events to contemporary issues in hospitality management, this course provides you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Tourism-and-Hospitality-Postgraduate-Distance-Learning-part-time

MSc Business Management (Project Management)

Enhance your business management skills with a focus on project management on this flexible online course.

Whether you’re contemplating a career in business, or currently working and looking to enhance your qualifications, our Online MSc Business Management (Project Management) will equip you with the practical skills and knowledge you need to succeed.

http://www.napier.ac.uk/courses/msc-business-management-project-management-postgraduate-distance-learning-part-time

MSc Business Management (Logistics and Supply Chains)

Enhance your business management skills with a focus on logistics and supply chains on this flexible online course.

Sharing much of its content with the Online MSc Business Management, this course offers you the opportunity to pursue a specialism in logistics and supply chains, opening doors to increased employment opportunities at postgraduate level.

Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our. London. and. Paris. campuses. Its groundbreaking curriculum integrates traditional. Read more

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client.


The application process for the January 2019 intake of the MSc in Marketing & Creativity is now open! Click here to begin yours

Choose "Master - Master of Sciences" in the "Admission" section after having created your account.

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.

The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.

By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January).

Is our MSc in Marketing and Creativity right for you?

Yes, if you are a looking for:

  • an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice
  • a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing
  • a practical programme in which you launch your future career with support from a network of creative professionals
  • an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty
  • an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field
  • an international programme that brings together perspectives and experiences from across Europe
  • a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career

There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application!

Key Features

With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features:

  • An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.)
  • Seminars offered in conjunction with our partners in leading creative fields
  • Opportunities to attend seminars on one or more of the other ESCP Europe campuses
  • A supervised team-based marketing consultancy project
  • The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni
  • A (minimum) 16-week individual internship
  • A professional research thesis
  • A unique approach to education that we like to call 'Not By The Book'.
  • Read more about our highly successful techniques


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This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. Read more
This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. The techniques of management, communication, marketing and the knowledge of law and regulations contribute in providing the expertise required when working in the field of contemporary art.

Based in the heart of Paris, on the premises of IESA Art & Culture, students are within easy access to all the major Parisian museums, auction houses and contemporary art galleries. Class visits to the most prominent contemporary art museums, galleries, and auction houses are organized to allow students to dialogue with curators, art historians, and gallerists.

Study trips to art centers in France are organized during each semester to allow students to network with seasoned professionals in the art sector.

Structure

The program consists of 3 trimesters:

2 trimesters of classwork (Oct-Dec/ Jan-March) and a trimester dedicated to internships (April-June) allowing students to gain professional experience (Jan-March).

During the last two trimesters, students will work on a personal project to be presented in front of a professional jury in order to validate the certificate.

Each trimester contains 200 contact hours over a 10-week period. Courses are taught in English.

Students are attributed a mentor for personalized coaching and will follow group methodology sessions to guide them in the research and development of their personal project.

1st trimester:

The History of the Contemporary Art in Europe and United States; the Economics of the Contemporary Art Market; Art Law; Art and Project Management; Communication and the Marketing, Research, Development and Management of Artistic projects (content, business plan, legal structure, communication, marketing); visits and workshops with professionals.

2nd trimester:

The Current and Future Art Markets, the History of Contemporary Art Outside of Europe; E-communication and E-marketing of Art and Luxury Products; Negotiating Sales of Art Objects; Promoting Artistic Projects, a Brand, Artists, and Contemporary Art and Luxury Products; Exhibition planning; Visits and Workshops with professionals; Methodology; mentoring sessions.

3rd trimester:

Full-time internship, methodology sessions, sessions with mentor to follow up on personal projects.

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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. Read more

In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 14 to 18-month master programme taught fully in English and accredited by the CGE. The objective of the programme is to create business leaders seizing business opportunities and mastering the usage and application of the digital tools and sales methods. Graduates of the programme are fully capable to develop a marketing strategy, expand a business and use the digital tools in an efficient way to achieve competetive advantage.

Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.

Students can obtain a dual-degree an MSc. in International Business from Nottingham Trent University in UK or an M.A. in International Marketing and Sales in from Aalen University in Germany by spending an extra semester there.

Target

Recent graduates and professionals seeking to acquire deep knowledge in the areas of commerce, marketing and digital marketing. Become an expert in the design of a marketing strategy focusing on the efficient employment of digital techniques to bring a real difference to the business while also learning about internationalization strategies, export methodology, and sales techniques.

Strengths

  • Taught in English: international students from various backgrounds.
  • Pragmatic programme: Real world commercial and digital marketing missions.
  • Practical training: Master digital tools as webpage design, Google Analytics, SEO, and social media management.
  • Preparation of future managersAn executive internship to hone your managerial skills and gain professional experience.

Teaching

The postgraduate master programme recevies international students coming from all over the world, some of which already have professional work experience generating a diverse student group and atmosphere.

Students will work on concrete world commercial projects and digital marketing missions aimed at providing the students with practical experience, imporoving their managerial skills and allowing them to explore the usage of digital tools for brand management and customer management through the different media channels.

Professionalisation

Internship and Thesis

Each student of the MSc. in International Commerce & Digital Marketing will complete an internship or a job placement of a minimum of 4 months in France, Europe or any other location abroad.

The internship is a great opportunity for students to acquire professional experience in the fields of commerce, sales and digital marketing. It also allows graduates to bring the acquired knowledge into practice and gain practical experience.

Each student is individually supervised by a designated advisor and completes a professional thesis, followed by an oral defense and company assessment.

 Companies that welcomed our students:

  • Danone
  • Valeo
  • Siemens
  • Adidas
  • Nestlé
  • Michelin

Financing

Various flexible payment plans and scholarships are offered to international students.

Careers

On International Commerce Side

  • Export Manager
  • Sales / Commercial Manager
  • International Commercial Manager

On Marketing and Sales Side

  • Product Manager
  • Social Media Manager
  • International Marketing Manager


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​The 20Twenty Leadership Programme, supported by funding from ESF, is designed specifically for Small and Medium Sized Enterprises. Read more

Course Overview

​The 20Twenty Leadership Programme, supported by funding from ESF, is designed specifically for Small and Medium Sized Enterprises. The overall aim of the programme is to promote sustainable business growth by developing the critical leadership and business skills that employees need to meet the formidable expansion challenges facing businesses in Wales. More than 240 companies have benefited from the programme so far, with more than 90 percent reporting an increase in sales turnover, employment, productivity and profits.

More than 240 companies have benefited from the programme so far, with more than 90 percent reporting an increase in sales turnover, employment, productivity and profits.

Visit the 20Twenty Leaderhsip Programme website - http://www.20twentyleadership.org​;

See the website https://www.cardiffmet.ac.uk/management/courses/Pages/Sustainable-Leadership---PgC-20Twenty-Leadership-Programme-.aspx

​Course Content​

The programme duration is 10 months and this is divided into six, two day workshops. The first half of the programme is designed to acknowledge and develop your own leadership style through a series of practical workshops and individual executive coaching. In the second half of the programme, a series of Master classes are provided on innovation and new thinking on a variety of business themes - including, Lean processes, creating a brand, maximising sales and making the business 'investor ready'.

The practical elements introduced throughout the programme are supported by opportunities to achieve a range of qualifications from the Chartered Management Institute (CMI) including a CMI level 7 Certificate in Leadership together with a Postgraduate Certificate (PgC) in Sustainable Leadership. Following successful completion of the PgC, 60 Master-level credits will be obtained and these credits can be used towards the new Executive MBA​. Students also have the option of continuing their studies to achieve the designation Chartered Manager or 'CMgr'.

However, the main objective of 20Twenty Leadership programme is to get participants to develop a three-year growth strategy for their business. Hence all the workshops and assignments are based around the needs of the business in driving sustainable growth. This is what makes this programme different from other leadership development programmes - it will provide sustainable results with tangible benefits.

Each group of participants partake in a series of Workshops, Action Learning Sets, Master-Classes, Business Mentoring and Executive Coaching, focusing on key areas such as:
- Leadership and Team Building
- Lean Thinking
- Innovation
- Financial Planning
- Coaching and Mentoring
- Management Performance
- Marketing & Sales

Towards the end of the Programme, students are required to develop a Strategic Growth Plan (SGP) for their business.

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The Stirling Centre for International Publishing and Communication provides a comprehensive and coherent approach to all forms of publishing. Read more

Introduction

The Stirling Centre for International Publishing and Communication provides a comprehensive and coherent approach to all forms of publishing. The course covers the whole process of planning, editing, production, marketing and publication management in print and digital environments. It is dedicated to teaching the best current publishing practice, so the detailed content is updated each year as a result of the rapid changes that are transforming the industry worldwide.
The MLitt in Publishing Studies teaching course is devised, and continually updated, to reflect current publishing industry practice and standards. It produces graduates who will have an enhanced opportunity to succeed in publishing and publishing-related careers. The course is demanding, stimulating and enjoyable, and many publishers now consider it to be the equivalent of a year’s experience within a publishing company. Our graduates occupy senior positions in both commercial and not-for-profit publication organisations throughout the world.
The MLitt in Publishing offers:
- Strong publishing industry links and networks
- Enhanced publishing career pathways
- International environment with a student cohort from all around the world
- Intensive publishing research environment

Key information

- Degree type: MLitt, Postgraduate Diploma
- Study methods: Part-time, Full-time
- Duration: Full time - MLitt - 12 months; PG Diploma - 9 months; Part time - MLitt - 27 months; PG Diploma - 21 months;
- Start date: Full-time and part-time: September
- Course Director: Professor Claire Squires

Course objectives

In close contact with publishing businesses and the changing needs of the industry worldwide, the teaching team equips you with the qualities — intellectual and practical — that are needed for a successful working life in publishing and related organisations.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The MLitt in Publishing Studies is delivered through interactive lectures, seminars, workshops (including sessions in the Publishing Computer Lab) and one-to-one teaching.
Assessment is based on a range of practical and academic activities, including the creation of a physical publishing product (a book, magazine, e-book or app), marketing plans, presentations, and a dissertation. Students have opportunities to undertake work experience and internships, and to go on industry visits and field trips. There is also a weekly series of visiting speakers.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Career opportunities

The Stirling Centre for International Publishing and Communication has over 30 years of graduates now working in the publishing and related industries. Entry level jobs our students have gone into in recent years include:
- Publicity Assistant, Canongate
- Publicity Assistant, Faber & Faber
- Marketing Assistant, Taylor & Francis
- Events & Marketing Assistant, The Bookseller
- Sales & Marketing Assistant, McGraw Hill
- Production Assistant, Oxford University Press
- Editorial Assistant, Oxford University Press
- Production Editor, Cicerone Press
- Publishing Assistant, Cengage Learning
- Web editor, Digital Publishing Department, China Social Sciences Press
- Foreign Rights Specialist, Suncolor Publishing Group
- Web Editor, BooksfromScotland.com

Some of our alumni who have worked in the publishing industry have gone onto the following job roles:
- Group Sales Director and President (Asia Region), Taylor & Francis
- Chief Executive, Publishing Scotland
- Managing Editor, Little Island Books
- Higher Education Texts and eBook Sales Manager, Taylor and Francis (Asia Pacific)
- Director, World Book Day
- Production Editor, Taylor & Francis
- Founder and Publisher, Tapsalteerie and Lumphanan Press

Employability

The MLitt in Publishing Studies is built around developing and enhancing publishing careers for its students. The focus of the modules is on building skills and understanding of the contemporary publishing industry, with constantly updated content and access to industry expertise. All students have the opportunity to undertake work placements, with host organisations in recent years including:
- Alban Books
- Barrington Stoke
- Bloody Scotland International Crime Writing Festival
- Canongate Books
- Fledgling Press
- Floris Books
- Freight Books
- HarperCollins
- Luath Press
- Octopus Books
- Oxford University Press
- Saraband Books
- Tern Digital

Industry connections

The Centre is supported by an Industry Advisory Board, with members from Floris Books, Freight Books, Publishing Scotland, Oxford University Press and Taylor & Francis. Further industry support is provided by our regular visiting speaker series, and the internships and work placements provided for our students. The Centre is a Network Member of Publishing Scotland.

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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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