The programme examines a range of US literary and historical contexts, introducing ways in which the production of an idea of 'America' is variously achieved and contested between 1776 and the present.
You will explore the way literary, cultural, political and philosophical texts have contributed to the development, interrogation and revision of American identity and culture between 1776 and the present day.
You will be introduced to the rich diversity of American writing over the past 250 years by academic staff who can offer outstanding research and teaching expertise in this fascinating field. The compulsory courses, specifically developed for this masters programme, offer you the opportunity to think critically about some of the most pressing concerns in literary and cultural studies.
You will find a wealth of resources on hand at the University’s many libraries and the National Library of Scotland, which holds both the Hugh Sharp Collection (more than 300 volumes) of first editions of English and North American authors, and the Henderson Memorial Library of Books on America (more than 700 volumes), containing 19th and early 20th century works mainly on cultural history, description and travel, sociology and biography, and relating mostly to the Civil War.
You will take two courses per semester, one compulsory and one chosen from a range of options, each consisting of a weekly two-hour seminar. You will also take courses in research skills and methods. After your two semesters of taught courses you will work towards your dissertation, with supervisor support.
Option courses may include:
Students who successfully complete this programme will gain:
You will develop research and analytical skills that can be extended into future advanced study in English literature. You will also be equipped with skills that could be beneficial for a teaching career or a role within a cultural institution. The array of transferable skills you will acquire, such as communication and project management, will prove highly valuable to potential employers in whatever field you choose to enter.
If you want to get involved in our next industry revolution - Industry 4.0 this degree will go a long way to providing you with many skills needed in this high growth industry area which has continued from where the mass communications revolution. You must have covered either computer science or electrical and electronic engineering as your first degree or a suitable combination to study this Master's degree. The digital age is changing the way we live, communicate, interact and our quality of life rapidly. Cloud based networks are now normal, autonomous vehicles are being explored, visual recognition, GIS aligning to our search interests, data mining to inform us automatically at any point in time what is happening around us and new methods to inform us of danger, awareness, alerts and so on.
Artificial Intelligence provides in depth knowledge of data mining, natural language, information visualisation and communication used in Industry 4.0 innovation industries such as autonomous vehicles, sensor data collection and computation, visual computer recognition software and machine to machine technologies. It is also said that artificial intelligence has the potential to change how we research and act to provide immediate solutions to energy, travel, and gridlock before it happens by setting up more alerts and warnings to us. We now already have the capabilities in smart technology to alert us on maps, apps, weather stations, lighting, sensors and other electronic and wired machine to machine devices to provide instant relevant information.
You are also advised to visit the organisation websites via the link below to find out about the innovations which may be influenced by AI:
Scottish Innovation Centres - http://www.innovationcentres.scot/
Foundations in AI
Evaluation Systems of AI Systems
Engineering of AI Systems
Data Mining and Visualisation
Natural Language Generation
Software Agents and Multi-Agent Systems
Knowledge Representation and Reasoning
You can broaden and deepen your skills with industry client opportunities where possible
Find out more detail by visiting the programme web page
Find out about fees:
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.