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Masters Degrees (Retailing)

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E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. Read more
E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.

The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:
-Insight into all the multiple routes by which customers and businesses interact with each other.
-A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
-An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.

The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Common units
-International Fashion Retailing
-Constructed Textiles for Fashion
-Research Methods

Multichannel Marketing units
-E-Fashion Retailing
-Multi-channel Marketing
-Contemporary Retailing

Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world

Aims

The programme aims to provide a stimulating course that combines quality teaching, tutorial guidance and academic support with considerable additional online information for each study unit.

The programme aims to:
-Provide a fundamental understanding of international fashion retailing, with international fashion retailing processes including E-fashion retailing and Multichannel Marketing.
-Provide critical appreciation and understanding of the management and marketing issues entailed in e-tailing and multichannel retailing.
-Provide a broad understanding of multichannel marketing practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, strategy development and integration of channels.
-Provide a range of intellectual, practical and transferable skills.
-Provide experience of research

Career opportunities

What are you doing now you have graduated?
"I am currently working in Ugg Australia as a sales associate and I am looking for a job in retail operation areas and I hope that the knowledge I gained from the course and the working experience can help me to find my dream job in fashion retailing."
Hoi Ting Chi, 2010

"After getting the help of career service centre, I produced a CV. I am applying for jobs on fashion graduate schemes and hope can get some opportunity to be trained in a UK fashion company. Once I enter into fashion area, I hope to have the chance to be a fashion buyer in the future."
Wenting Zheng, 2010

"I am now doing an Internship in the marketing department of Nicole Farhi."
Charlotte Levitt, 2010

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The International Fashion Retailing masters course is an exciting and innovative course which aims to equip the global fashion-retail managers of the future with skills in e-business, technology and international business strategy. Read more
The International Fashion Retailing masters course is an exciting and innovative course which aims to equip the global fashion-retail managers of the future with skills in e-business, technology and international business strategy. With two pathways to choose from - Fashion Consumer and Business Process Improvement - this course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.
Managerial know-how: The course will teach you how to be adaptive and to have the managerial and specific know-how to innovate and create attractive products for an increasingly competitive global environment. You will become competent in strategic problem-solving and supply-chain management, and develop your self-learning and time-management skills.

The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Common units
-International Fashion Retailing
-Fabric Structures
-Research Methods

Fashion Consumer units
-Strategic Marketing
-Fashion Consumer Behaviour
-Contemporary Retailing

Business Process Improvement units
-Innovation Methods
-External Environment
-Retail Marketing

Multichannel Marketing units
-E-Fashion Retailing
-Multi-channel Marketing
-Contemporary Retailing

Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world.

Coursework and assessment

The first two semesters are spent following a programme of lectures and tutorials, which are continually assessed through written assignments. You take examinations in January and May and following a satisfactory assessment you commence a research project culminating in the submission of a dissertation in mid-September.

Career opportunities

The employment prospects for graduates from this programme are excellent. Recent graduates have been employed by IBM, Marks and Spencer, Oasis, Mercedes Benz, Next, Charnos, National Westminster Bank, Shell, Milliken and Harrods.

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Due to the high volume of applications, this course has now closed. The course will re-open on 1st September 2017 for students wishing to study in 2018/ 2019. Read more
Due to the high volume of applications, this course has now closed. The course will re-open on 1st September 2017 for students wishing to study in 2018/ 2019.

Students who have a Bachelor degree in Marketing or a business related degree (dependant on modules) might be suitable for the MSc International Fashion Marketing course.

Aims

The programme aims to:
-Provide a fundamental understanding of the international fashion retail industry, with knowledge of international fashion retailing processes including design, innovation, fashion consumer behaviour, fabric structures and distribution.
-Provide a range of intellectual, practical and transferable skills
-Provide experience of research
-Provide a broad knowledge base of international fashion retailing

Teaching and learning

The first two semesters are spent following a programme of lectures and tutorials, which are continually assessed through written assignments. You take examinations in January and May and following a satisfactory assessment you commence a research project culminating in the submission of a dissertation in mid-September.

Course unit details

-Constructed Textiles for Fashion
-International Fashion Retailing
-External Environment
-Innovation Methods
-Retail Marketing
-Research Methods

Career opportunities

The employment prospects for graduates from this programme are excellent. Recent graduates have been employed by IBM, Marks and Spencer, Oasis, Mercedes Benz, Next, Charnos, National Westminster Bank, Shell, Milliken and Harrods.

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A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing. MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. Read more

Introduction

A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing.

Content

MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. This course bridges a gap between retail disciplines, reflecting a shift in the fashion industries’ demands for a multi-skilled workforce; notably marketing management, information and communication technologies (ICT) and design. It encompasses digital and new media practices to encourage multi-channel practices, interactive communications and innovative solutions within the fashion retail environment.

You will be able to combine cutting-edge media approaches with retail formats and brand management to develop appropriate solutions for specific fashion retail environments. You will have the knowledge to critically evaluate trends in consumption, as well as broader societal, economic and regulatory changes, technological development, retail formats and their application to the fashion retail environment. You will also examine and analyse the influence of lifestyle retailing and multi-channel retailing and explore the concept of customer experience with experiential and sensory design from real to virtual situations. Your creative expertise will be utilised to design and implement creative technologies fitting with the retail brand and the convergence of the physical and virtual store.

Structure

12 months level 7 180 credits

Term One

Fashion Retail Management (20 credits)
Fashion Branding (20 credits)
Research Methods (20 credits)

Term Two

International Retailing Strategies (20 credits)
Creative Retail Spaces (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. Retailing is one of the largest sectors in the world economy. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.

This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.

You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

Placement

As part of this course you can take an optional minimum 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

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Follow our dedicated student blog (http://microsites.bournemouth.ac.uk/postgraduate) and keep up to date with BU current students, find out about their experiences and get ready to study with us.

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Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. Read more
Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. To address this, the Textile Design, Fashion and Management research group is multi-disciplinary and covers areas as diverse as applied management, textile design, colour, trend forecasting, retail management, fashion merchandising, supply chain management, CAD, digital design, consumer behaviour, internet shopping, retail marketing, product development, enterprise and innovation.

Industry links

We have strong links with industry and work with many major retailers, manufacturers and well-known designers.

Research interests

Our current research interests cover a wide spectrum, and include:
-Design communication
-Design education
-Design management
-Digital design
-Emotional aspects of design and consumer behaviour
-Fashion design
-Fashion retailing
-Global operations management
-International supply chain management
-Textile design

Facilities

Facilities in the School are excellent, and include dedicated design and retailing studios and CAD facilities. Software includes Scotweave, AVA, Lectra (PrimaVision, Kaledo Style and Modaris), Adobe Photoshop and Illustrator.

Research projects

Some of the exciting research projects our students have completed, or are completing, include:
-Investigating the relationship between consumer adoption and new product development of wearables
-Development of the Chinese textile sector as an UK/EU trading partner post Multi Fibre Agreement, January 2005
-Strategic Agile Merchandising: a new market opportunity for European textile producers

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Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. Read more
Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. To address this, the Textile Design, Fashion and Management research group is multi-disciplinary and covers areas as diverse as applied management, textile design, colour, trend forecasting, retail management, fashion merchandising, supply chain management, CAD, digital design, consumer behaviour, internet shopping, retail marketing, product development, enterprise and innovation.

Industry links

We have strong links with industry and work with many major retailers, manufacturers and well-known designers.

Research interests

Our current research interests cover a wide spectrum, and include:
-Design communication
-Design education
-Design management
-Digital design
-Emotional aspects of design and consumer behaviour
-Fashion design
-Fashion retailing
-Global operations management
-International supply chain management
-Textile design

Facilities

Facilities in the School are excellent, and include dedicated design and retailing studios and CAD facilities. Software includes Scotweave, AVA, Lectra (PrimaVision, Kaledo Style and Modaris), Adobe Photoshop and Illustrator.

Research projects

Some of the exciting research projects our students have completed, or are completing, include:
-Investigating the relationship between consumer adoption and new product development of wearables
-Development of the Chinese textile sector as an UK/EU trading partner post Multi Fibre Agreement, January 2005
-Strategic Agile Merchandising: a new market opportunity for European textile producers

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The MSc International Retail Marketing programme is designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the fast changing International and Digital Business environment. Read more

The MSc International Retail Marketing programme is designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the fast changing International and Digital Business environment. The programme will also deepen your knowledge of Business Management in general and Marketing in particular.

The student experience on this programme combines interactive lecture classes with seminars delivered to smaller groups. Moreover, our guest speakers from the industry, with their practical examples and cases, will help students to reflect on what they learn, take examples from the very best but also develop their own professional network.

The competitive significance of advanced Retail Marketing practices is increasingly acknowledged, especially in the modern Fast-Paced Digital World, making this programme highly relevant for future managers in retail and related professional services.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in international retail marketing.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to the retail sector and draws upon a range of cognate areas of study to explain and analyse this sector. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components.

The programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching. The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

Programme learning outcomes

Knowledge and understanding

Upon completing the course, students will have:

  • A systematic, in-depth understanding of the development, issues and influences relevant to retail marketing
  • A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business or service sector education
  • An understanding of the research process.

Intellectual / cognitive skills

Students will gain the ability to:

  • Independently critically evaluate approaches and techniques relevant to management in the retail sector
  • Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches

Key / transferable skills

Students will have a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation.

These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

Graduate prospects

Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.

Professional recognition

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the Chartered Institute of Marketing (CIM).



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Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. Read more
Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

Retailing is now a complex global business and tomorrrow's leaders need to be totally informed about the business, the markets and the technology. This internationally-focussed Masters programme is aimed at business or economics graduates who envisage a career at a senior level in this exciting international business. Taken full-time over one calendar year the Masters in Business Studies in Retail Management involves lectures, presentations and seminars on a range of management issues focussed on retailing and on the industry`s leading-edge technology for category management, electronic data interchange and store location decisions.

Career Opportunities

This masters programme is designed for Business Graduates who envisage a career at senior management level in large scale retail companies or in organisations supplying such companies.

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This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. Read more
This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. The course merges practical skills, with leading academic research surrounding areas such as business, marketing, consumer behaviour, branding and fashion theory – giving a solid platform for graduates to move into the industry or progress in their chosen career path.

MA Fashion Retail is designed to accommodate a range of student backgrounds, from those already within employment looking to add to their existing skills, to design graduates looking to expand their knowledge of branding and retail strategy, or even those seeking a change in career. Learning activities will focus on the needs of individual students, allowing them to focus projects on their area of expertise or future career ambitions.

The course has been developed to meet global fashion industry demand for graduates with both creative skills and business acumen, particularly surrounding multi-channel retailing, digital and social media strategies, brand management, retail design, marketing and communication. The course will take an international focus, to ensure graduate relevance across global markets.

If you choose to study on a creative postgraduate course at the University of South Wales, you will also benefit from being part of a vibrant international student community.

See the website http://courses.southwales.ac.uk/courses/1557-ma-fashion-retail

What you will study

Students will benefit from an immersion into the contemporary fashion industry, with modules addressing both the creative skills and theoretical application necessary. The course will combine a creative focus with the acquisition of technical skills and professional expertise via experiential learning and the strategical application towards live and industry simulated briefs.

Selection of Modules include:

- Academic and Professional Practice for Fashion
This module is design to cater to students individual learning needs, whether that be focused on research into the fashion industry or towards research and academic skills required for Masters level study. Students will consider their own personal experience and future career aspirations along with a focus on creative digital visualisation skills and industry standard software.

- Fashion Retail Interactions
This module will explore the landscape of fashion retail to encourage students to engage with contextual understanding, looking into areas such as consumer behaviour, sales management, visual merchandising, buying, multi-channel retailing and marketing communication. Students can choose an area of specialism to produce a visual research book, demonstrating their skills in research and analysis.

- Fashion Retail Space and Place
This module will encourage innovative thinking as students question what retail is and what it could be in the future. Students will use industry standard 3D visualisation software to design their own retail space that will be focused on a specific market and consumer base, considering the store environment, use of multi-platform integration across all levels of fashion retail.

- Fashion Brand Design and Communication
This module will critically explore the nature of branding, with both theoretical understanding and creative and practical application. Students will be encouraged to select an existing fashion brand or retailer, researching fully utilising both primary and secondary research methods, before proposing an opportunity for re-branding or re-positioning of the brand. Students will utilise create software to produce promotional materials relating to their ‘new’ brand concept. This module is designed to run as a live brief with a brand.

- Strategic Fashion Retail Innovation
Students will be asked to think globally, exploring the impact of wider factors on the design of fashion retail strategies for innovation. Students will consider a consumer group in a specific marketplace and produce a strategy for international expansion. This strategy will be accompanied by creative promotional material to enhance students research and analytical skills, as well as their visual communication.

The final semester of the degree will include a 60-credit project, which will develop through one of the above modules. The final major project enables students to focus on their area of expertise, designing their own major project brief (with help from lecturers) that will showcase their advance fashion retail knowledge and design skills. Students will be guided on an appropriate project, before working with tutors to create an outcome that can be used as a discussion point in future interviews or exhibitions. Alternatively, students can choose an extended work placement, or reflection on their own work practice, to utilise work placed learning into their MA Fashion Retail.

Common Modules:
The Faculty understands the importance of a strong grounding in research knowledge and skills, enterprise and innovation as part of a balanced postgraduate education.

We also recognise that each student has different requirements of their postgraduate experience.

You can choose to study one of the following three, 20 credit common modules. Each of these has a different focus, enabling you to select the module that will be most beneficial to you.

- Creative and Cultural Entrepreneurship
This module aims to develop your knowledge of the methods to identify, develop and manage enterprise and innovation in the creative sector. It will then help you apply this to your own entrepreneurial project.

- Research and Practice in the Creative and Cultural Industries
The focus of this module is on the development of research knowledge and skills, while also encouraging critical engagement with approaches to creative practice. You will also explore ideas, debates and issues in the creative and cultural industries.

- Research Paradigms
This module focuses on research paradigms and their theoretical underpinnings. It also looks at key conceptual tools drawn from a wide range of subject areas relevant to postgraduate research in the creative industries.

PLEASE NOTE: Modules are subject to change.

Learning and teaching methods

The academic staff have significant fashion industry experience within retail, business, design and marketing and have access to industry to bring guest speakers and attract world-renowned brands for live briefs in order to enhance the learning experience and networking opportunities.

Work Experience and Employment Prospects

This course is suitable for those looking to break into the fashion industry, along with those who are looking to take their current career towards a more senior role. This course would also suit those with a background in a more specific industry function (such as design and PR) to help them to enhance their skill-set and knowledge.

The course will give you rich knowledge of the fashion industry and a broad range of transferable skills. The skills and experience gained will allow you to go on to decision-making roles within fashion, in areas such as retail design, buying and merchandising, marketing, brand strategy, creative branding and management.

Assessment methods

The course is 100% course work and will include innovative and research informed teaching practices. Modules will include live project briefs from well-known fashion and retail brands to give you experience that reflects industry practice.

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Life and plant science undergraduates, and professionals in commercial horticulture and agriculture looking to develop their career, from the UK and overseas, will benefit from a broad, research-led syllabus. Read more
Life and plant science undergraduates, and professionals in commercial horticulture and agriculture looking to develop their career, from the UK and overseas, will benefit from a broad, research-led syllabus. Taught content will equip the graduate with the expertise needed to work independently in a range of areas of current commercial plant science, at supervisory or management level, or in applied research. As well as ensuring a thorough grounding in basic science and horticultural technology, the modern molecular biology content is particularly relevant, since new technologies are rapidly entering the commercial arena. The independent research project will be set in a research institution or appropriate local industry, and will be designed around the student's interests and expertise.

The MSc focuses on methods used in the evaluation and improvement of conventional crops that feed the growing world population, but also alternative protected crops and ornamentals along with postharvest management, business and environmental concerns, and plant stress and disease in a changing climate.

Experts in this increasingly important area are needed in businesses nationally and internationally, in research and innovation, and at government and agency level where the ability to understand and follow current developments is required to guide and direct global sustainable solutions to population change.

The aims of the programme are:
• To provide knowledge of the science of plant biology and its application in the commercial and research arena
• To introduce the practicalities of horticulture and agriculture technologies including consideration of sustainability
• To examine the commercial aspects of this business area, including the planning, execution and evaluation of trials to exploit and develop novel approaches, practices, and crops
• To allow the student to synthesise, evaluate and critically judge which technologies and research findings are of value and appropriate to their current or future employment environment in a UK or international setting.

Visit the website http://www.gre.ac.uk/pg/engsci/aps

Food and Agricultural Sciences

The Natural Resources Institute (NRI) has an internationally-recognised academic reputation and provides taught postgraduate courses in a wonderful environment for students.

NRI provide research, consultancy, training and advisory services to underpin sustainable development, economic growth and poverty reduction. The majority of our activities focus on the harnessing of natural and human capital for the benefit of developing countries, though much of our expertise has proved to be of growing relevance to industrialised nations.

What you'll study

• Molecular and plant biology principles for plant improvement
• Research methods in plant science
• Independent research project
• Plant growth and cropping technology

Options:
• Agroforestry
• Agronomy and crop physiology
• Applications and aspects of commercial crop science
• Food and markets
• Planning for personal and professional development
• Plant disease management

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Assessment

Examinations, coursework, research project dissertation.

Specialist equipment/facilities

Molecular biology laboratories, horticultural and agricultural facilities

Career options

Production managers - management of plant/crop production (protected and non-protected crops) and postharvest facilities.

Development specialists - selection, development and evaluation of existing and novel plants and crops.

Retailing produce - food and crop technologists, retailing food and non-food derived crops and products, including fresh produce and postharvest technologists.

Institutes, NGOs and governmental bodies - governance and policy linked to application of horticultural/agricultural technologies.

Applied research scientist - application of plant science into practice.

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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CUSTOMISABLE, INTERNATIONAL, FULLY NETWORKED. Join some of the brightest innovators from around the world at Audencia Business School. Read more

About the Course

CUSTOMISABLE, INTERNATIONAL, FULLY NETWORKED
Join some of the brightest innovators from around the world at Audencia Business School. In our International Master in Management (IMM) programme, you’ll take courses led by global experts within a highly international campus and curriculum. Prepare for career success:

- Learn to do business across cultures.
- Consider our rigorous Fast Track if you have a four-year bachelor’s degree.
- Tailor your programme to your interests and goals, including choice of electives, study abroad options, and summer term opportunities.
- Prove your skill with a practical master’s dissertation on a specific business and management area.
- Connect with our large network of corporate partners through events and internship opportunities.

Prepare for your career in any sector of international management at one of the top ranked, triple accredited and most corporately connected business schools in Europe – and in one of the best places to live in France. Complete your foundational core courses, and then determine the focus and format of your education to fit your career goals.

Course Structure

Fast Track: If you’re a highly qualified student with a four-year degree, the Fast Track lets you run at full throttle to complete the IMM in one year.

Full Track: If you have a three-year bachelor’s degree or simply wish to go into depth and take advantage of all the options the programme offers, the Full Track is for you. You’ll complete the IMM in two years.

Core Modules

Fast Track: Period 1 (September to December)
Full Track: Period 1 (September to December) of 1st academic year

International Strategy and Corporate Social Responsibility (CSR)
Financial Accounting
Cost accounting
Corporate Finance
International Marketing
Managing Across Cultures
Human Resources Management and Business Ethics
Managerial Coaching

And if you choose an Asia focus, you have the option of completing these courses in China at the renowned Beijing Institute of Technology.

Electives /Optional modules

Fast Track: Period 2 (January to June)
Full Track: Period 2 (January to June) of 1st academic year

At this point in the programme, you’ll have built a solid foundation in business management. You’ll then select courses that will either prepare you as a specialist in your area(s) of interest or broaden your managerial knowledge even further.

For elective courses during this period, you may opt to study in Nantes or travel to one of our IMM partner institutions for a term in Asia or Europe.

Examples of electives in Nantes include:

Marketing:
- Psychology of Money and Consumer Behaviour
- Business Negotiation
- E-Commerce
- International Retailing and Innovation
- Marketing in the Digital Age

Finance
- Advanced Corporate Finances
- Managerial Accounting
- Financial Analysis
- International Financial Markets

Strategy & Management
- International Business Environment
- Business in Emerging Markets
- Project Management
- Entrepreneurial Business Plan
- Entrepreneurship and Innovation
- Social and Collaborative Businesses
- Change Management
- Leadership Development
- Business Ethics
- Deviance, Fraud and Corruption
- Creative Project on Intercultural Gaming
- Project in Corporate Social Responsibility

*Specialisations are subject to availability. Students may be selected to participate based on prior experience.

Summer Term (optional)

Fast Track: Period 3 (July to August)
Full Track: Period 3 (July to August) of 1st academic year

If during this optional period you’d like to further develop or refine your expertise, work closely with a new group of peer and partner contacts, or sharpen your language skills, an additional Summer Term programme is available in Nantes free of charge. Small group study, projects and company visits are just a small part of these programmes.

Possible options include:

- Intercultural Management
- Media and Communication
- Marketing to Europe
- Arts Management
- Field trips and excursions
- French language classes (and if you like, a homestay with a French family!)

You may also select a summer programme offered through our IMM partner university in North America, University of California, Berkeley (tuition varies).

Specialisation

Full Track only: Period 4 (September to December) of 2nd academic year

Now it’s time to select courses that will either prepare you as a specialist in your area(s) of interest or broaden your managerial knowledge even further.

For elective courses during this period, you may opt to study in Nantes or travel to one of our IMM partner institutions for a term in North America, Europe, the Middle East or North Africa.

Examples of electives in Nantes include:

Marketing
- Psychology of Money and Consumer Behaviour
- International Retailing and Innovation
- Sectorial Marketing
- Business to Business Strategies and Methods in Sales and Marketing

Finances
- Reporting under IFRS and US GAAP

Strategy & Management
- Agile Project Management
- Change Management
- Art and Cultural Management
- Consulting
- Operations and Supply Chain Management


*Specialisations are subject to availability. Students may be selected to participate based on prior experience.

Dissertation

Fast Track: Concurrent with periods 2 & 3 (January to November)
Full Track: Period 5 (January to June) of 2nd academic year

Delve into your real-world international study of a business and management area that will influence the trajectory of your career. This dissertation is both academic and practical, allowing you to showcase what you have learned and how you plan to apply it.

You’ll write this dissertation and can defend it either in person in Nantes or via Skype.

Internship (optional)

Fast Track: Concurrent with period 3 (July to December)
Full Track: Concurrent with period 5 (January to June) of 2nd academic year

This internship option allows you to build connections with our network of French and international corporate partners. Apply your knowledge and skills within your sector, and further strengthen your international portfolio and employability. Internships in France are paid; this will vary from country to country, depending on local laws.

You’ll secure your internship with a company of your choice (with the assistance of our internal job board). The internship will be guided by a faculty member, so you’ll gain both a hands-on practical understanding and an academic one – something that looks good on any resume.

International Partners

Within this programme alone, our student body represents 25+ nationalities from top universities around the world, and our faculty represents 15+ nationalities – with loads of international industry experience. We provide you with a highly international experience, even if you opt to stay in Nantes throughout the programme.

If you’d like to really dig in deep to a particular region or enhance your foreign language skills, choose to study abroad with one of our top international partners. For more information on study abroad opportunities at Audencia, please contact us.

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Critical training in applied economics, marketing, and quantitative and qualitative research techniques. Develop an understanding of economic and marketing aspects of food, including consumers’ decisions, globalisation in food retailing and manufacturing, and policy issues. Read more
  • Critical training in applied economics, marketing, and quantitative and qualitative research techniques
  • Develop an understanding of economic and marketing aspects of food, including consumers’ decisions, globalisation in food retailing and manufacturing, and policy issues
  • Acquire the professional skills to work for world organisations such as the EU and FAO, NGOs, international food companies and consulting companies

What will you study?

Sample modules:

  • Advertising and branding
  • Advanced marketing
  • Consumer behaviour and food marketing
  • Food policy
  • Marketing research methods

Please note that all modules are subject to change. Please see our modules disclaimer for more information.

What career can you have?

Our programmes are excellent preparation for careers in international and rural development, agricultural economics, and marketing within the food chain and policy. Some 96% of our graduates are in work or further study six months after graduating.

Engagement with a wide variety of visiting speakers and field trips provides many opportunities for networking. In addition, competitive internships and placements, and research dissertations are an opportunity to showcase your skills, undertake overseas field research or link with organisations in the development sector. For examples of organisations our graduates go on to, please visit: http://www.reading.ac.uk/giidae" target="_blank">http://www.reading.ac.uk/giidae



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Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Read more
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.

We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.
-MSc Marketing (Business to Business)
-MSc Marketing (Consumer Behaviour)
-MSc Marketing (International)
-MSc Marketing (Retailing)
-MSc Marketing (Services)

The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Course unit details

The course consists of both compulsory and optional taught units. Compulsory course units include:
-Critical Marketing
-Marketing Implementation
-Marketing Strategy and New Product Development
-Marketing and Communications Professional Analytics

Optional course units include:
-Business-to-Business Marketing
-Consumer Behaviour
-Corporate Social Responsibility
-Crisis Management
-Customer Experience Management and Relationship Marketing
-Digital Technologies for Marketing
-e-Business
-International Marketing
-Integrated Marketing Communications and Advertising
-Retail Marketing
-Services Marketing

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

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The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM). Read more
The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM).

The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma

The course is available to study full-time on campus or online via distance learning.

Visit the website http://www.rgu.ac.uk/business-management-and-accounting/study-options/postgraduate-taught-full-time/international-marketing-management

Course detail

Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.

Stage 1

•International Branding
•Marketing Strategy
•Strategic Digital Communications

Exit Award: PgCert International Marketing Management

Stage 2

•Global Marketing Management
•Business Marketing and Innovation OR
•Consumer, Media and Communications
• Research Methods

Exit Award: PgDip International Marketing Management

Stage 3

•Dissertation

Award: MSc International Marketing Management

Full-time Study

In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:
•Virtual tutorials
•Live chat
•Discussion forums - student and tutor led
•Up-to-date web technology for delivery methods
•User friendly material
•Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Careers

Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:
• brand and product management
• advertising
• public relations
• market research
• sales management
• retailing
• general marketing management

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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