The Marketing, Distribution, Sales and Exhibition MA* is a unique, two-year Masters degree that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.
- 2 Year Course
- Course runs Jan-Dec each year
- Next intake: January 2017
- NFTS Scholarships available for UK Students
- A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
- Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
- Become an innovator and expert in this field.
- Increase employability.
- Two four week placements at major media firms.
- Take part in seminars lead by prestigious companies.
- Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
- Access to NFTS's Passport to Cinema and Masterclasses lead by major creative figures from film, television and games.
Visit the website https://nfts.co.uk/our-courses/masters/marketing-distribution-sales-exhibition
The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.
This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.
At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.
Over the course of the two years, students will learn:
- Key branding and marketing concepts within the creative sectors.
- Sector-specific commercial and creative trends, national and international marketplace analysis
- The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
- How sales, distribution and marketing coalesce to help raise finance and complete projects
- The retail ecology and process of each sector
- The legal processes underpinning rights management and the exploitation of content
- Press, PR and opinion formers within each sector, and structured within a broader context
- Social media strategy
- SEOs and digital revenues
Below is an indicate course outline:
Term 1 (January – March)
- Introduction to the value chain of each sector (film, TV, games, digital entertainment)
Term 2 (April – July)
- Work Placement 1
- Marketing, branding and Advertising
Term 3 (September – December)
- Business of Film
- Practical marketing, sales and distribution project
- Visit MIPCOM
Term 4 (January – March)
- Legal and business affairs in marketing, distribution, sales and retail/ exhibition
- Press and PR
- Visit Berlin Film Festival
Term 5 (April – July)
- Work Placement 2
- Retail, Exhibition and Broadcast
Term 6 (September – December)
- Preparation of student final project
- Visit EGX
* Subject to Validation
Students will undertake two four-week work placements - one in the first year and one in the second year of the course at media companies, to gain experience both of the cut and thrust of a product launch (whether it is a film, game or television show) and to make contacts. These work placements will be researched by students, and agreed by tutors in advance. These placements aim to challenge and augment the participant’s skillset, and at least one must be taken within a company outside the participant’s favoured media industry.
Students will also attend one key market in each sector – the Berlin Film Festival in February; MIPCOM in October and EGX in September. These are opportunities to see the scale of the worldwide market and to meet potential collaborates and business partners.
STUDENT FINAL PROJECTS
Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film or computer game. Participants are expected to either bring a project for consideration by tutors (for example an indie game or independent feature film), or will be placed within a company to initiate and run a fully worked-through strategy for the delivery of a product to consumers. This will be augmented with a self-reflective report on the successes and failures of the campaign.
Course participants will have full access to the NFTS’ optional creative stimulus strands, including: Passport to Cinema (weekly screenings of classic and pre-release films in the state-of-the-art campus cinema or at the BFI Southbank); and NFTS Masterclasses - major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include David Fincher (Director, Seven, Gone Girl), Andy Wilman (Executive Producer, Top Gear), Graham Linehan (The IT Crowd, Father Ted) and Hamish Hamilton (Director, Super Bowl XLVIII).
- A two page overview of a marketing campaign that you are familiar with.
HOW TO APPLY
You can apply directly to us at the NFTS by clicking on the link below:
- APPLY FOR MARKETING, DISTRIBUTION, SALES & EXHIBITION COURSE (https://nfts.co.uk/sign-me-up/apply-now/?nid=2024
You can apply online, or download a word document of the application form to submit via email
When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.
TIMING YOUR APPLICATION
We are happy to receive applications 24/7 and 365 days a year up until the deadline. That said, there is no particular advantage to submitting your application very early. The important thing is that your application shows us your latest work and tell us about your most recent filmmaking experiences.