This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.
Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.
This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.
You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.
As part of this course you can take an optional minimum 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.
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The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.
With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teachingand networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.
In particular, on completing the programme, participants will be able to:
The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.
On completion of this training course, the attendees will be able to work, among other profiles, as:
Introduction and Scenario
The Food and Beverage and Agri-Food System
Food and Beverage Industry Management
Basics of management: elements of corporate strategy and organisation
Economics and food company management
Marketing management and digital marketing
Accountancy and management control
Basics of Project Management
Human Resource Management
From the concept to the project: defining a project’s guidelines through the creation of the Concept
Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout
Administrative requirements to set up a business / verifying the suitability of a location
Job Health and Safety: regulations and documents
Retail & sales management
Food cost control
Restaurant and Kitchen layout
Practice Lab: visits to producers
Retail & sales management
Beverage cost control
Wine and beverage list engineering
Wine cellar layout
Practice Lab: visits to producers
Marketing and Communication for Food and Beverage
Food and Beverage industry marketing
Restauration services marketing
Brand management – Image and Brand Identity
Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)
Storytelling applied to Food & Wine products and services
Social media management for the Food and Beverage industry
Food & Wine audio-visual communication
Food and Beverage events and the role of Public Relations
Agri-food product marketing and brand management
Wine marketing and brand management
Marketing strategies applied to industry contents: case histories and testimonials
Food and Beverage industry innovation and strategies
New technologies: from production chain to service
Launching a start-up in the Food and Beverage industry
As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.
The Rome Business School’s Master’s Degree in Food and Beverage Management is structured in:
The Master in Food and Beverage Management may be attended in the following formulas:
The MSc in International Management will develop you as a future manager and leader who can do business across time zones, cultures and languages and in global and diverse contexts. The course provides a solid grounding in key areas of business and management practice.
This course will provide you with a thorough understanding of business and management practice in an international context. You will cover a wide range of stimulating core modules, and then have the option to focus in more detail on areas that interest you.
Recent core modules have covered topics including management research methods, international financial management, human resource management, managing ethics and professional issues, and international economic environment and marketing. Optional modules may focus on cross-cultural management, modern technology marketing, brand and brands management, retail marketing and entrepreneurship.
The course attracts graduates from a wide range of countries, thus making for an excellent cross-cultural mix in learning and teaching sessions. All students on the course are registered as affiliate members of the Chartered Management Institute.
During this course you will develop your understanding of the theory and practice of different research methods, both quantitative and qualitative, in business. You will learn to assess how the external business environment will affect your business, and develop strategies for responding to this. You will cover the key theories that underpin financial decisions in an international business.
The business environment is very much international these days, which makes global and intercultural working a reality. Businesses need to be effective at managing people from an international perspective, and during this course you will look at organisational behaviour and human resources management with a focus on the continuous change and the increasing globalisation of business and management practice.
As an MSc student, you will also be required to complete a dissertation which will allow you to apply all the understanding, knowledge, analytical and conceptual tools that you have gained from your modules.
Students will also have the option to take a module of their choice which might focus on human resources, finance, project management or marketing.
Compulsory module for MSc students only
A generalist career in international organisations, more specialist employment in the finance, marketing and human resources management (HRM) sectors globally and further academic studies, eg, a PhD on an international management topic.