Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
The MRes offers exciting opportunities to develop advanced scientific, research and transferable skills required to become an independent researcher.
The MRes is organised by the Centre for Human Development, Stem Cells & Regeneration (CHDSCR) which undertakes fundamental research into early development and stem cells, together with applied translational research targeting the NHS and patient benefit.
Through research projects totalling 32 weeks, you will develop a broad range of laboratory skills and work in different research environments. You will be supervised by internationally recognised academic researchers. In addition to providing broader training in scientific research, the course will develop your transferable skills including time and project management, public speaking, critical appraisal and scientific writing, thus aiding employability for a variety of careers.
The intake for this MRes is 15-20 students.
During the one year, full time programme that commences in September/October, MRes students undertake taught modules in Research Skills in Biomedical Sciences, Stem Cells, Development & Regenerative Medicine, and Advanced Scientific Skills. Students also undertake two research projects totalling 32 weeks, to develop a broad range of laboratory skills and gain experience of working in different research environments. Students are supervised by internationally recognised Academic researchers in the CHDSCR.
The University of Southampton is consistently ranked in the top 10 national and the top 100 international Universities. We are a world leading research intensive university, with a strong emphasis on education and are renowned for our innovation and enterprise. The CHDSCR is a Centre for excellence and strategic importance. Students work within vibrant and thriving interdisciplinary research programmes that harness the translational strength of the University, together with an outstanding clinical infrastructure and enterprise to translate pioneering developmental and stem cell science for patient benefit.
High-achieving Biological/Biomedical Science graduates interested in developing further laboratory based research skills and subject specific knowledge before committing to a PhD programme, or a career in academia, industry, government policy or science journalism.
In addition to providing broader training in the intellectual basis of scientific research in Stem Cells, Development and Regenerative Medicine, the course will develop your transferable skills including time and project management, public speaking, critical appraisal and scientific writing, thus aiding employability for a variety of careers.
i) Stem Cells, Development & Regenerative Medicine module
Students are introduced to core concepts through a series of facilitator-led workshops focussing on key research publications. Students critically appraise primary research papers and develop the skills required to understand, critique and interpret research findings. Integral to these workshops is the requirement for students to present their thoughts and participate in group discussions with both their peers and academic facilitators.
ii) Research Skills in Biomedical Sciences (RSBS) module
A combination of taught and practical sessions are used to introduce students to the core concepts underlying statistical analysis and study design that support students in handling their own data and critically appraising data published by others.
iii) Advanced Scientific Skills module
A series of taught and practical sessions introduce students to additional core concepts used in Biomedical Sciences such as the analysis and critical appraisal of large data sets. In addition, key principles required to relay research to both a scientific and lay audience are introduced. Students write both a scientific and lay abstract for a published primary paper and give a research presentation suitable for a lay audience. Thus, students develop the skills required to communicate their research to both scientists and non-specialists.
iv) Research Project modules
In the two research projects, students are introduced to a range of laboratory skills gaining valuable practical experience of research methodology, experimental design, data interpretation, viva voce, scientific writing, oral and poster presentations.
A variety of methods are used including lectures, research seminars, small group discussions, journal club presentations, analysis of large data sets and in depth research projects which incorporate the evaluation and presentation of research findings within the field of stem cell biology. A range of summative and formative assessment methods are used to assess student performance. These include oral presentation, poster presentation, written assignments/critical review, viva voce, laboratory proficiency, analysis of large datasets, lay/scientific abstracts and preparation of a research proposal.
The minimum classification normally expected for a degree entrant is at least a second class upper division (1st or 2:1) in Biological/Biomedical Sciences or a closely related subject from any approved University.
Qualifications from non-UK institutions must be of an equivalent standard to those of UK Universities. Before commencing the course, non-UK applicants should obtain an overall IELTS score of 7.0, with a minimum of 6.0 in each component.
Home/EU: £5,900 tuition fee + £5,100 bench fee
Overseas: £18,800 tuition fee + £5,100 bench fee
The University of Southampton offers a number of Scholarships. Please refer to: http://www.southampton.ac.uk/uni-life/fees-funding/international-fees-funding/funding-by-country.page
Please click on the “Apply Now” button on our website
Please state Faculty of Medicine in the drop down menu as this Programme is delivered by the Faculty of Medicine. Or click on the link below
To register interest, or for further Programme information please contact:
Programme Leader: Dr Franchesca Houghton
Deputy Programme Leader: Dr Rahul Tare
Email: [email protected]
For general enquiries please contact:
Email: [email protected]