Over six core modules, two electives and a dissertation, you explore and critique key concepts and models in public health theory, policy and practice.
The course is interesting to
You explore the links between policy, evidence and practice and you address key questions including
The course builds on the growing importance of health promotion, public health, and health and community development on local, national and international levels.
You learn how successful management of public health requires development of critical approaches to theory, practice, and outcome measurement. We give you the knowledge and skills to be more effective in your role.
You develop knowledge in the 10 key public health competencies and standards needed to join the UK Voluntary Register for Public Health specialists. This registration allows you to work at a senior level in public health.
These include • strategic leadership for health • working with and for communities • developing health programmes and services • reducing inequalities.
If you don’t already work in this sector, we work closely with local health organisations and may be able to provide you with access to work experience that will help you get the most out of your studies and improve your chances of find a job after the course.
International students are most welcome on this course. At Sheffield Hallam University we provide international students with a wealth of support, from pre-arrival right up to, and including, study support whilst you are studying here. Please see the International Experience Team webpage for more information.
Full-time – 18 months (four modules a semester plus dissertation)
Part-time – typically three years (two modules a semester plus dissertation). Part-time students attend four hours a week on campus during the day.
Each of the modules is an independent module of study and can be taken alone. The core modules do, however, have a number of themes developed across them. These include
Choose one from
Students are assessed using a variety of methods: reports, presentations, book reviews and essays and for all but three assessment tasks students are able to choose a public health topic and/or population group on which to focus their work. There are no examinations.
By successfully completing this course, you may find that it makes it easier to gain promotion, or enter jobs in public health departments of primary care trusts. Previous graduates have gained roles such as teenage pregnancy coordinator, health promotion specialist and five-a-day co-ordinator. Others have joined local authorities, the voluntary sector such as Agewell, and become Sure Start managers.
A number of graduates have remained in their roles as health visitors, public health nurses or midwives, working more strategically and in more depth. Overseas students have used the qualification to work successfully in their own countries. Some people have taken the course to work towards becoming a nurse consultant.
The course also provides an excellent foundation for further academic study including PhDs.
This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.
A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.
As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.
You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.
This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.
This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.
You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.
This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.
In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.
The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.
In the third trimester, you will work on a Major Project or a Dissertation.
Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.
The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.
The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.
Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics
Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.
Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.
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Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.
This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.
Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.
You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.
The Marketing division at Leeds University Business School is one the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.
Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.
The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.
You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.
During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.
In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.
In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.
You’ll study nine compulsory modules, plus either a dissertation or consultancy project.
You’ll also choose one optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.
Links with industry
A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.
Recent contributors include: Sainsburys, Creative Concern, Ikea UK & IE, Sustainly, Marks and Spencer, Search Laboratory, Twentysix and Brand 24.
We help you to achieve your career ambitions by providing professional development support as part of the course.
Our dedicated professional development tutor provides you with tailored academic and careers support. They help you to develop essential skills to successfully progress through the course, and also the professional skills you need to gain employment in your future career.
You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.
Read more about our Careers and professional development support.