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Masters Degrees (Public Communication)

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The MSc Social and Public Communication explores communication as a social psychological process central to the conduct of everyday life, in public as well as in private. Read more

About the MSc programme

The MSc Social and Public Communication explores communication as a social psychological process central to the conduct of everyday life, in public as well as in private. Communication is both the foundation of social life as well as a professional activity to influence and persuade, to gain advantage, to build and sustain a community of trust, and to reach a common understanding on a controversial issue. You will be provided with an overview of theories of communication that enable you to analyse communication events and the practical dilemmas faced by those working in different domains of public communication.

The programme is not simply a training programme in social marketing but an academic, research based degree which will enable you, through a range of compulsory and topical courses to engage critically with existing tools of analysis, evaluation and design of communication endeavours. We offer a comparative approach, with a focus on clear language across a range of domains where public communication is pivotal. The programme is exclusively recognised by the professional certification of the Chartered Institute of Public Relations in the UK.

Graduate destinations

Our graduates find excellent employment and career opportunities in a range of sectors of the communications industry including consultancy, journalism, publishing, advertising, public relations, education and outreach, and in international organisations. Several former graduates have created their own business.

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes. Read more

Introduction

The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.

Accreditation

The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).

Key information

- Degree type: Postgraduate Certificate, Postgraduate Diploma, MSc
- Study methods: Part-time, Full-time
- Duration: Full-time: MSc, one year Diploma: nine months Part-time: MSc, two years Diploma: 21 months
- Start date: September
- Course Director: Dr Derek Hodge

Course objectives

Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs. The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.

Our approach is founded on the following principles:
- Public relations contributes to the effectiveness of organisations by improving organisational relationships and facilitating public conversations and debate.
- Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation, which necessarily means that it has to help organisations change to meet new agendas of sustainability.
- Teaching strategic public relations can facilitate better public understanding of the occupation, and thus mitigate contemporary cultural stereotypes and prejudice (much fostered by journalists who have an interest in purveying negative images), as well as diffusing core concepts that can benefit Scotland’s private and public sector enterprises: small, medium and large. Improved understanding of this organisational function can aid government and NGOs in political and policy communications.
- In understanding public relations practitioners as being, in some aspects, ‘discourse workers’ it becomes easier to see that the functional role has the potential to contribute to a more enlightened and better-informed society.

Public relations takes place at points of change and moments of transformation in complex contemporary societies. Typically, public relations activity clusters around (i) public policy formation (ii) organisational change and development (iii) public issues such as the environment (iv) major global shifts such as conflict, unstable international environments, globalisation, natural disasters or human disasters such as war or global financial collapse.
Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).
Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Career opportunities

The degrees offer necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors.
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities all over the world.

- Skills you can develop through this course
By studying this course you will gain a solid understanding of the theory behind public relations and you will have many opportunities to put this theory into practice. You will gain practical skills in campaign planning and the production of public relations materials such as news releases, feature articles and blog postings. This material can make up the basis of a portfolio of work which can be shown to potential employers.

- Chances to expand your horizons
Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. The course is recognised by the Chartered Institute of Public Relations and students can attend CIPR Scotland events, allowing them to meet practitioners working in the field and to extend their network of contacts.

- Where are our graduates now?
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Pfizer, Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then on to work as lecturers, teaching and researching public relations in universities all over the world.

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Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas. Read more

Program Areas

Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas: Communication and Culture, Organizational and Interpersonal Communication, and Rhetoric and Political Discourse. In addition, students complete their plans of study, with elective courses from among any graduate courses in the department (see link below) or outside of the department, with the approval of their academic advisors.

Visit the website https://comstudies.ua.edu/graduate-program/

COMMUNICATION STUDIES (COM)

COM 500 Introduction to Graduate Studies. One hour.
The primary goal is to orient new graduate students to the expectations and procedures of graduate study in the department. Topics covered include developing the plan of study, thesis prospectus, comprehensive examination, and choosing advisors and committees.

COM 501 Introduction to Teaching Public Speaking. No hours.
The primary goal of this course is to facilitate the instruction of COM 123 Public Speaking. Students enrolled in this course will provide lesson plans for their classes and discuss options for improving classroom learning.

COM 513 Communication and Diversity. Three hours.
Study and analysis of issues of diversity as they relate to groups in society and in communication fields. Emphasis is on the media's treatment of various groups in society. Approved as a communication and cultural diversity elective.

COM 515 African American Rhetoric. Three hours.
A historical-critical investigation of African American public discourse from the Revolutionary era to the present, exploring rhetorical strategies for social change and building community.

COM 521 Political Communication. Three hours.
An exploration of rhetorical, media, and cross-disciplinary theories and literature related to political communication as expressed in campaigns and institutional governance.

COM 525 Gender and Political Communication. Three hours.
Study of the impact of gender on political communication activities. Topics include gender differences in political messages and voter orientation, masculine ideals of leadership, women’s roles and advancement in the political sphere, and media representations.

COM 536 Independent Study. Three hours.
Prerequisite: Written permission.
Students who want to count this course toward their Plans of Study must complete the official request form and submit it for the approval of their faculty advisor and the Graduate Program Director.

COM 541 Contemporary Rhetorical Theory. Three hours.
A survey of major contributions to rhetorical theory from the 20th century up to the present.

COM 545 Classical Rhetorical Theory. Three hours.
A systematic inquiry into the development of Greek and Roman rhetorical theory during the classical period (ca. 480 B.C.E.–400 C.E.).

COM 548 Seminar in Rhetorical Criticism. Three hours.
An examination of various methodological perspectives of rhetorical criticism. Specifically, the course aims to familiarize students with both traditional and alternative critical methods and to encourage students to perceive the rhetorical dimensions of all manner of public discourse, ranging from speeches, advertising, film, popular music to discursive forms in new media and the Internet.

COM 560 Group Leadership. Three hours.
An advanced study of small-group behavior, examining in detail theories of leadership as they relate to problem solving in group situations.

COM 550 Qualitative Research Methods. Three hours.
An introduction to qualitative research methods in communication, including data collection and analysis. The goals of the course are to provide exposure to a broad array of qualitative methods, help students learn to use some of these methods, and to help them to understand the role of research in our field. The course is designed to help student actually conduct research, resulting in two conference-worthy papers.

COM 555 Conflict and Negotiation. Three hours.
Negotiation is fundamentally a communicative activity. The main objective of this course is to understand processes of formal conflict management in mixed motive settings. Students will apply negotiation theory and skills to simulated negotiation cases that include buyer-seller transactions, negotiating through an agent or mediator, salary negotiations, deal making, resolution of workplace disputes, multiparty negotiations, international and intercultural negotiations, and ethical decision making and communication in negotiation. The skills and theory introduced in this course will help students manage integrative and distributive aspects of the negotiation process to achieve individual and collective goals.

COM 561 Human Communication Theory. Three hours.
A detailed review of selected theories of speech communication with a focus on the critical examination of the foundation of social scientific theories.

COM 562 Theories of Persuasion. Three hours.
A critical review of social-influence theories in the area of persuasion and human action.

COM 563 Relational Communication. Three hours.
Prerequisite: COM 220 or permission of the instructor.
Focused investigation of to communication in close personal relationships, with primary emphasis on contemporary concepts and theories of romantic relationships and friendships.

COM 565 Intercultural Communication. Three hours.
Survey and analysis of major concepts, theories, and research dealing with communication between people of different cultural backgrounds in multicultural and international settings.

COM 567 Seminar: Public Address. Three hours.
A topical consideration of individual case studies from public discourse, designed to probe problems of the nature of the audience, the ethics of persuasion, and the power of public advocacy in mass society. Topics may vary.

COM 569 Communication and Gender. Three hours.
Explores the role of communication in the construction of gender. Covers feminist theoretical approaches in communication and other disciplines, the intersections of gender with other marginalities, and the role of gender in various communication contexts. Approved as a communication and cultural diversity elective.

COM 571 Seminar in Organizational Communication. Three hours.
An introductory examination of historical and contemporary issues in organizational communication scholarship from a variety of theoretical and methodological perspectives.

COM 572 Organizational Assessment and Intervention. Three hours.
Examines the theoretical issues inherent in the study of organizational communication, the primary factors requiring assessment and intervention, the impact of on-going changes and new information techniques, current challenges facing the organizational consultant, and the practical application of communication processes for improving organizations.

COM 575 Technology, Culture, and Human Communication. Three hours.
Study of the complexity of technologically-mediated communication across cultures. This course combines literature and concepts from intercultural communication with human communication and technology and addresses the challenges of interacting with others via technology, working in global virtual teams and organizations, and participating as a citizen and consumer in the technology age.

COM 590 Internship in Communication Studies. One to three hours.
Prerequisite: Written permission from the graduate program director.
Proposal for supervised field experience in communication studies must be submitted and approved.

COM 595 Special Topics. Three hours. Topics vary by instructor.

COM 598 Professional Project. Three hours.

COM 599 Thesis Research. One to three hours.

Career Options

A Master of Arts degree in Communication Studies can offer many career options. Communication skills — oral, written, electronic — are now recognized as critical aspects in all major professions in the United States. Both in education and in the work force, there is a growing need for those who not only understand how human communication functions in its various forms, but also can analyze and advise others on ways to improve human communication. Graduates typically pursue one of three career paths: teaching public speaking, working in professional communication positions, or continuing with advanced academic study, such as in doctoral or law degree programs.

Find out how to apply here - https://comstudies.ua.edu/graduate-program/admissions/

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Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.

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The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses. of teaching in internal and external communication, as well as strategic communication, for both private and public. Read more
The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses
of teaching in internal and external communication, as well as strategic communication, for both private and public
sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience.

QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).

Is this the right course for me? It is if you:
- want to start a career in communication and public relations (PR). You'’ll do an industry placement and we'’ll support you in developing knowledge and skills, producing a portfolio and providing you with opportunities to meet, work alongside and network with current practitioners;
- already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or
- want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.

Teaching, learning and assessment

Teaching is delivered face-to-face at our modern campus in Scotland’'s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.

Teaching hours and attendance

Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement you’'ll gain invaluable professional experience and develop your learning in a work setting. Part time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments.

Modules

Modules include: Communication and Digital Skills for Working in PR */Media and Campaigning/Critical Reflections on Public Relations/Understanding Research /Strategic Communication Planning /Communications Impact on Policy Making /Strategic Internal Communication in a Digitized World/Masters Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master'’s Communication Placement module, you can undertake this with your employer.

You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules including the Master’s Communication Placement.

Careers

As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.

Entry requirements:

A UK honours degree or equivalent from a relevant subject area (arts, humanities or social sciences). Students without traditional honours degrees may be admitted (subject to interview) if they have other relevant qualifications and/ or appropriate work experience.

Accreditation of prior learning: Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.

International: Where your honours degree has not been studied in English, you will be required to take an IELTS test receiving an overall score of 6.5 with no individual component score below 6.0.

Quick Facts

- QMU is the only CIPR accredited UK Institution to offer undergraduate and postgraduate courses and teach the CIPR Diploma, CIPR Internal Communication Diploma and CIPR Public Affairs Diploma.
- The block face-to-face teaching approach enables students to combine studying with working.
- Our PR academics are recognised nationally and internationally for their excellence in research.

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The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. Read more
The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. The course focuses on the role communication expertise plays in public policy processes as they are approached in the context of strategic communications and reputation management that underpin the public affairs function. The qualification is firmly rooted in practice - with regular contributions from senior practitioners - as well as clear in its interdisciplinary theoretical basis. Public Affairs Diploma students receive 20 hours of face-to-face tuition between January and May, individual supervision for the research project (course assessment), as well as extensive online resources developed to support individual study.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Public Affairs Diploma students learn alongside and MSc Strategic Communications and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation. Further information is available on the CIPR website at http://www.cipr.co.uk/courses/public-affairs-diploma.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Details will be available on the QMU website.

Links with industry/professional bodies

Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.

Entry requirements:

You must have ONE of the following requirements:
- The CIPR Advanced Certificate in Public Relations;
- The CIPR Internal Communication Certificate plus one year'’s full-time employment in PR;
- A postgraduate professional qualification in a related discipline (eg CIM Diploma), plus one year’'s full-time employment (or equivalent part-time employment) in PR;
- A degree in business/marketing/management/communication studies, plus one year’'s full-time employment in PR;
- Any other UK degree plus two years full -time employment in PR;
- NCTJ Diploma plus either five years’ journalism experience or three years’ full -time employment in PR;
- Two years’ full-time employment in PR, and the CAM Advanced Diploma in Marketing Communication;
- LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two
years’ experience in PR;
- Four years’ full-time employment in PR and five GCSE passes, one of which must be in English Language.

NB Restrictions on existing students apply. To check eligibility of PR role email the CIPR professional development team.

International: Those whose first language is not English must be able to demonstrate proficiency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Modules

Public Policy Landscape/ Lobbying and Campaigning/ Public Affairs in the Context of Reputation Management/ Research Project

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. Studying for the CIPR Public Affairs Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner - the hallmark of your commitment to professional development.

Quick facts

- QMU is the only institution outside London to teach the CIPR Internal Communication Diploma, the CIPR Public Affairs Diploma and the CIPR Diploma.
- QMU is accredited by the Chartered Institute of Public Relations (CIPR).
- Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
- CIPR Public Affairs Diploma graduates receive credits towards a MSc Strategic Communication and Public Relations at QMU and towards the CIPR Diploma.
- Block teaching is a simple way of fitting your study around the demands of your job.

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​This programme focuses on the application of the key principles of multidisciplinary public health practice to the breadth of 21st Century public health challenges. Read more

Course Overview

​This programme focuses on the application of the key principles of multidisciplinary public health practice to the breadth of 21st Century public health challenges. Our aim is to develop reflective public health practitioners capable of designing, implementing and evaluating community-focussed public health interventions – in Wales, the UK and internationally.

In this programme we will challenge your preconceptions and practice, developing your knowledge, skills and competences, helping you develop as a reflective public health practitioner. We place a strong emphasis on your own area of practice, and encourage you to base your studies on the issues and situations you face in your own field.

The programme has been designed to meet the needs of a wide range of public health practitioners, professionals, community workers and volunteers working to achieve improvements in the wider determinants of health. Our objective is to support you in further developing your public health knowledge and skills in order to improve your current and future practice, and enhance your career options.

The programme is aimed at anyone with an interest in improving the full range of social, economic and environmental determinants of health: for example, people working in education, health promotion, housing, transport, leisure, environmental health, community development, health & wellbeing partnerships, planning, social services, school nursing, and health visiting (not an exhaustive list!). We welcome applicants from all sectors: public, private and the voluntary & independent sector. The programme retains an international focus, addressing public health issues faced around the world, as well as in Wales and the UK.

See the website https://www.cardiffmet.ac.uk/health/courses/Pages/Applied-Public-Health---MSc.aspx

​Course Content​​

The course is designed as a Masters programme but it has exit points at both postgraduate certificate & diploma level. Reflective practice is integrated into the programme: we’ll encourage you to reflect upon your learning as you progress, culminating in an assessed reflective statement demonstrating the integration and development of your learning and practice through the course of your studies. The dissertation also incorporates a reflective practice element. The programme is available on a part-time and full-time basis; you can also apply to study individual modules on a CPD basis.

For the Postgraduate Certificate, you’ll complete the following modules:
- Assessing Health, Wellbeing & Inequity (20 cred​its): Assess, evaluate and communicate information about the health and wellbeing of populations & communities

- Health Risk Perception & Communication (10 credits): Appraise the sociocultural, emotional and psychological factors that influence responses to threats to population health and wellbeing

- Public Health Policy Development (10 credits): Evaluate the political, social and economic framework within which policies influencing health & wellbeing are developed

- Applied Research Methods and Design (20 credits): Develop the qualitative and quantitative research skills necessary to undertake research and evaluate interventions and day-to-day practice.

For the Postgraduate Diploma, you’ll undertake the above modules, plus the following modules:
- Frameworks for Public Health Intervention (30 credits): Explore approaches to intervention for the protection and improvement of health and wellbeing, and integrate learning from across the programme in the development a coherent multidisciplinary intervention on an identified public health issue.

- Health Protection (20 credits): Assess, prevent and manage risks to health arising from the general environment, communicable disease and environmental health hazards.

- Reflective Public Health Practice (10 credits): Reflect on your learning, practice and experiences in order to evidence the development of your professional public health practice.

To obtain the MSc, you will also complete a Dissertation (60 credits): Design, plan and undertake a piece of independent applied research, and present the findings.

Learning & Teaching​

- ​Course Delivery
Attendance for taught modules is usually one evening per week (part time) or two evenings per week (full time). SHS7000 Applied Research Methods & Design is currently delivered as a blended learning module over four contact days, two days in the autumn term (October) and two further days in the spring term (February), supported by e-learning materials and activities. The APH7008 Health Protection module follows a similar approach, being taught via three 2-day short courses spread through the academic year (November, February, April), plus an assessment day in May.
During your dissertation studies, you will attend research project workshops and be allocated individual supervision time. These usually begin in March (of the 2nd year of study for part-time students).

- Learning & Teaching Activities
The teaching and learning strategy for the programme places a strong emphasis on application of theoretical frameworks to real problems and situations, and allows for substantial student input and discussion. During the programme you will engage with a variety of learning & teaching activities, including:

- Lectures
Lectures will be used to provide you with a framework of ideas and theory, into which you can fit material obtained from independent study and tutorials. Whilst lectures are seen as opportunities for imparting key information they are also intended to be interactive, and debate is encouraged.

- Seminars
These will provide you with the opportunity to discuss problems related to specific subjects. Group seminars will enable you to share experiences and discuss, analyse and evaluate possible solutions.

- Workshops
Tasks will be set requiring you to work together to develop problem solving strategies and to analyse issues.

- Student Symposia
Learning activities led by students will form part of the programme. You will be required to develop and present short papers and facilitate discussion relating to specific issues.

- Case Studies
These sessions will present a case for discussion based on previous events, and you’ll be expected to analyse the situation and suggest appropriate public health interventions in response. These studies will be aimed at improving your skills with respect to the analysis of problems and the synthesis and evaluation of solutions.
Preparation for such a case study may include the following:
- Presentation of available data and information about the case.
- Group discussions, tutorial and individual learning to enable you to identify the problem and synthesise possible solutions.
- Discussions and lectures with relevant professionals to understand the rationale behind the adoption of specific solutions.
- Debriefing by way of tutorials and seminars.

- Contact Time and Self-Directed Learning
The direct contact time between student and tutor varies from module to module. Generally, unless otherwise stated on the module guide, 10 credit modules will include up to 18 hours contact time and 20 credit modules will include up to 36 hours contact time. An exception to the above is APH7010 Frameworks for Public Health Intervention, which includes student-led group work supported by keynote lectures.

In addition to direct contact time you are generally expected to undertake a further 3-4 hours of self-directed learning for every 1 hour of contact time.

- Introduction to Academic Skills
Included within the introduction to the programme is an introduction to the academic skills needed to study at Masters level. This includes the provision of specific e-learning material, a formative assignment and access to a Personal Tutor.

- Moodle
You can access programme material both on and off campus via Moodle, the University’s virtual learning environment. This includes access to lecture presentations, recommended and required reading, group forums, e-portfolios and a range of other learning and teaching resources specific to the modules and programme.

- Personal Tutors & Professional Development
In addition to a general open door policy, we encourage you to meet with the Programme Director and tutors regularly throughout the programme to discuss feedback on assignments and the development of academic skills.
You’ll be an allocated a Personal Tutor at the beginning of the programme, who you can work with to develop your academic skills and consider how you can integrate your learning experiences with your own professional development needs and aspirations. Your aspirations for professional development will be discussed during the induction to the programme. Support and guidance will then be tailored throughout the programme to ensure that you are best able to fulfil your chosen professional development needs.

Assessment

To reflect the applied nature of study, the programme contains no unseen written examinations. Instead, teaching and assessment will focus on case studies, exercises & scenarios reflecting contemporary issues in public health practice, often located within your own professional experience and environment. Examples of assessment tasks include: reports, essays, briefings, oral presentations, group work, observed practice scenarios, online tests and posters.

Throughout the programme, the assessment tasks we set will encourage you to select specific topics of study that are relevant to your interests and practice. For example, in the Assessing Health, Wellbeing and Inequity module, you will be asked to assess and evaluate the health and wellbeing of a specified population (in general or focussed on a specific issue/range of issues). You’ll be free to select a population and issue of professional and/or personal interest to you.

Employability & Careers​

The promotion, protection and improvement of public health are key objectives for the Welsh Government, UK Government and at an international level, as exemplified by the WHO Commission on the Social Determinants of Health.

Our programme is closely mapped to Levels 6 & 7 of the Public Health Skills & Knowledge Framework - the recognised competence framework for public health at all levels in the UK. The programme provides the underpinning knowledge to enable you to pursue UK Public Health Practitioner registration (which requires completion of an assessed portfolio through a recognised development scheme, such as that operated by Public Health Wales – see http://www.wales.nhs.uk/sitesplus/888/page/49062 for details). We are also working on a project with Public Health Wales to develop and pilot a scheme to enable recognition of Advanced Practice (Public Health), supported by work-based learning.

If you'd like to find out more about career development opportunities in public health, we strongly recommend the PHORCAST website - http://www.phorcast.org.uk/.

Graduates from the programme have progressed to advanced positions in their chosen specialist career areas. Examples of roles our graduates have attained include:
- Project lead for Safeguarding, Public Health Wales
- Director of Business Performance for a large UK voluntary organisation
- Senior Project Co-ordinator, mental health charity
- Public Health Fellow (American India Association) and Project Manager, Tata Steel Rural Development Society
- Senior Public Health Practitioner, Public Health Wales
- Community Health Advocate
- Environmental Health Team Leader, Welsh local authority
- Program Manager, Maternal and Child Health, Pakistan non-profit organisation
- Data and Information Officer, research funding organisation
- Project Co-ordinator, community regeneration charity
- Lecturer in Health, Wellbeing and Sport, Welsh university
- Service Improvement/Change Manager at NHS Wales

Graduates have also progressed to further study on research degrees leading to MPhil and PhD qualifications.

The programme team are currently investigating opportunities for accrediting the programme with the International Union for Health Promotion and Education (http://www.iuhpe.org) and the Agency for Public Health Education Accreditation (http://www.aphea.net/). We will provide further updates on this process as it progresses.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs. Read more
Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs.

Corporate Communications is an essential function within contemporary business environments. This course has been developed in direct response to employers' needs through close consultation with leading practitioners and professional bodies. Regular events provide key networking opportunities and students are encouraged to attend visits to media organisations and other local events which take place through the year.

Our courses are ranked within the top Universities by the Complete University Guide and The Guardian University Tables.

Visit the website http://www.rgu.ac.uk/information-communication-and-media/study-options/distance-and-flexible-learning/corporate-communication-and-public-affairs

What you will study

Teaching is delivered through the University's online virtual learning environment, CampusMoodle.

Stage 1

•Media Industries
•Public Relations: Theory and Practice
•Strategic Digital Communications

Exit Award: PgCert Corporate Communication and Public Affairs

Stage 2

•Broadcast Journalism
•Political Communication and Public Affairs
•Fieldwork Placement
•Research Methods

Exit Award: PgDip Corporate Communication and Public Affairs

Stage 3

•Dissertation

Award: MSc Corporate Communication and Public Affairs

Dissertation In Semester 2 you must present a written research proposal for submission. This will normally form the basis for the Masters level dissertation. You will work independently, but under supervision, to undertake the research and prepare the dissertation.

Full-time Study

In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of distance learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:

- Virtual tutorials
- Live chat
- Discussion forums - student and tutor led
- Up-to-date web technology for delivery methods
- User friendly material
- Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Placement

A four-week work placement within a Communication, Media or Marketing environment is undertaken as part of the course. Companies offering placements expect students to be creative and to come on placement with energy, enthusiasm and some creative ‘new' ideas. Students often produce work that they are then able to put into a personal portfolio.

Previous students have elected to pursue roles within blue-chip corporations; global communications consultancies; global broadcasting companies; newspapers; leading arts and heritage organisations; oil and gas industry; marketing agencies; public sector; charities; digital media; and TV and radio.

Depending on the placement, you will work on small individual or team projects. You will also be given the chance to observe the overall running of the company, learn about different communication strategies and experience why companies adopt the strategies they do.

Accreditation

The masters degree qualification of this course* has been awarded accreditation and is approved by the Chartered Institute of Public Relations (CIPR) and students are eligible for student membership. Recognition by the professional body is an assurance of the high professional standard and credibility of this corporate communication course.

* CIPR only applies to the Masters level (not to PgDip).

Careers

The rapidly expanding Corporate Communication industry provides excellent opportunities for graduates who are equipped with a broad range of professional, technological and creative skills.

The corporate and technical communication components of the course make up a highly distinctive and accredited qualification that enhances career opportunities in both private and public sectors in areas such as PR or marketing, media and creative fields and other related areas.

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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Take advantage of one of our 100 Master’s Scholarships to study Public Policy at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Public Policy at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Public Policy is designed to provide a high level training in the study of public policy and policy making at international, national and sub-state levels.

Key Features of MA in Public Policy

The MA in Public Policy provides a solid grounding in the key theoretical approaches to the study of public policy, and seeks to develop the knowledge and skills of those wishing to engage in further academic study. At the same time, the Public Policy MA focuses on the necessary skills involved in working in a public policy landscape now increasingly characterised by change and interdependence. Consequently, it will also develop the knowledge and skills of those wishing to, or already, pursuing a career in public policy research, policy advice, lobbying, public sector management or journalism.

The full-time Public Policy course structure is split across the year with three modules taken in each academic semester (a total of six modules) and then a dissertation over the summer. Students study four compulsory modules and two optional modules. The dissertation is written on a specialist research topic of the student's choosing.

Part-time study is available.

The Swansea programme in Public Policy is uniquely placed to offer students a comprehensive knowledge of public policy in multi-level and comparative settings, with staff well-versed in the theoretical, empirical and methodological understanding of public policy, with specialisms including European Union policy, multi-level governance, political economy, development studies and British and regional politics.

The Extended MA (EMA) in Public Policy is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.


The partner institution for EMA Public Policy is The Bush School of Government and Public Service at Texas A&M University. Founded in 1997, the Bush School is ranked in the top 12 percent of the
266 graduate public affairs schools in the USA, according to rankings published in U.S. News & World Report. Located in College Station, Texas, the School’s programmes are housed in the Robert H. and Judy Ley Allen Building, which is part of the George Bush Presidential Library Center on the West Campus of Texas A&M. This location affords students access to the archival holdings of the George Bush Presidential Library and Museum, invitation to numerous events hosted by the George Bush Foundation at the Annenberg Presidential Conference Center, and inclusion in the many activities of the Texas A&M community. Texas A&M is the sixth-largest university in the USA with 50,000 students. It holds membership in the prestigious Association of American Universities, one of only 61 institutions with this distinction.

Modules

Modules on the MA in Public Policy typically include:

• Governance,Globalization and Neoliberal Political Economy
• Comparative Politics in the New World Order
• The Policy Making Process
• Politics and Public Policy in the New Wales
• Approaching Political Theory: the challenge of democracy
• Politics in Contemporary Britain
• Violence, Conflict and Development
• Critical Security Studies
• Civil Society and International Development
• War, Technology and Culture
• State of Africa
• Human Rights and Humanitarian Intervention

MA Public Policy Programme Aims

- To develop and advance practical and academic knowledge and understanding of public policy
- To develop critical, theoretical and analytical skills, and to improve written and oral communication skills.
- To acquire research and practical skills in public policy relevant to academic, public- and private sector careers in policy-related areas.

Who should Apply for the Public Policy MA?

Students interested in politics, international relations, development studies, law, humanities, social science, International business or a related background. Professionals interested in public policy and administration. Students interested in preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to Public Policy.

Careers

Career expectations are excellent for public policy graduates, who are well-placed for careers in a variety of sectors in the UK, Europe or internationally. MA degree holders may move on to doctoral study or enter employment sectors such as government and politics; the public sector; journalism; the diplomatic corps; the armed forces; intelligence and risk analysis; relief and humanitarian organisations; law and finance and international business.

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This newly developed programme is based on our popular and successful courses in Communication, Advertising and Public Relations, Political Lobbying and Public Affairs, and Health Communication. Read more
This newly developed programme is based on our popular and successful courses in Communication, Advertising and Public Relations, Political Lobbying and Public Affairs, and Health Communication. We have updated and re-structured the course to ensure that it reflects the latest trends in contemporary theory and practice. The innovative new design incorporates a ‘Communication and Public Relations’ core with opportunities for you to specialise and study streams in advertising, political lobbying or healthcare. This means that students will study four core modules plus two taught modules in your particular specialism. This programme is a linked Postgraduate Diploma (PGDip) and Masters (MSc).

Key benefits

- provides you with a flexibility of choice to meet your individual and professional aims

- enables you to develop a critical understanding and expertise in communication and public relations

- ensures you have a detailed insight into advertising, political lobbying or healthcare communication

- offers a distinctive design with a focus on the key elements for a career in the communication industry

- Recognised by the Chartered Institute of Public Relations (CIPR).

Visit the website: https://www.ulster.ac.uk/course/msc-communication-and-public-relations-ft-jn or for the part-time option visit: https://www.ulster.ac.uk/course/msc-communication-and-public-relations-pt-jn

Course detail

This programme is a linked Postgraduate Diploma (PGDip) and Master's (MSc). The PGDip comprises six modules. Full-time students will take three modules per semester begining each september and finishing the PGDip components by May the following year.

For an MSc award you will also undertake an individual dissertation (12,000-15,000 words). Each student is allocated a supervisor who will support thier individual research project.

Each module is weighted with credit points indicating the amount of student effort required. Full-time students are required to complete 60 credits per semester (1 credit point equates to approximately 10 student effort hours).

- Course purpose -

The course will provide you with the opportunity to develop skills, in a flexible, inclusive and accessible environment, empowering you in your progression into employment and/or further study.

- Format and assessment -

A combination of lectures, seminars, and practical classes. Outside of this, you will also be expected to spend time in independent study and you may also be involved in meetings with staff or with your fellow students on group projects.

Career options

You have a range of options upon graduation across the public, private and non-profit sectors, in communication, public relations, advertising, marketing, political lobbying and internal communication. Exposure to working professionals during the course helps students identify career choices. The broad use of "real-life" scenarios and exercises helps you develop a caree oriented perspective.Some previous graduates choose to specialise in a particular area, our students are also equipped to be communication ‘all-rounders’ able to incorporate an integrated approach to communication management. Further PhD research study is also an option.

Our past students have developed careers in regional, national and international organisations both within Communication Agencies and as Communication Professionals in a wide range of organisations.

How to apply: https://www.ulster.ac.uk/apply/how-to-apply#pg

Why Choose Ulster University ?

1. Over 92% of our graduates are in work or further study six months after graduation.
2. We are a top UK university for providing courses with a period of work placement.
3. Our teaching and the learning experience we deliver are rated at the highest level by the Quality Assurance Agency.
4. We recruit international students from more than 100 different countries.
5. More than 4,000 students from over 50 countries have successfully completed eLearning courses at Ulster University.

Flexible payment

To help spread the cost of your studies, tuition fees can be paid back in monthly instalments while you learn. If you study for a one-year, full-time master’s, you can pay your fees up-front, in one lump sum, or in either five* or ten* equal monthly payments. If you study for a master’s on a part-time basis (e.g. over three years), you can pay each year’s fees up-front or in five or ten equal monthly payments each year. This flexibility allows you to spread the payment of your fees over each academic year. Find out more by visiting https://www.ulster.ac.uk/apply/fees-and-finance/postgraduate

Scholarships

A comprehensive range of financial scholarships, awards and prizes are available to undergraduate, postgraduate and research students. Scholarships recognise the many ways in which our students are outstanding in their subject. Individuals may be able to apply directly or may automatically be nominated for awards. Visit the website: https://www.ulster.ac.uk/apply/fees-and-finance/scholarships

English Language Tuition

CELT offers courses and consultations in English language and study skills to Ulster University students of all subjects, levels and nationalities. Students and researchers for whom English is an additional language can access free CELT support throughout the academic year: https://www.ulster.ac.uk/international/english-language-support

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This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication. Read more

Why take this course?

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

Read less
On this course you can. Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes. Read more
[[Why take this course?[[

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. Read more
This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. The program is delivered by faculty with professional and practitioner industry insight, providing a functional, real-world understanding of the fundamental and advanced concepts related to intercultural and international communication issues.

The MA in Intercultural and International Communication program will give graduates the skills necessary to communicate effectively in complex circumstances, through the use of diverse media and communication genres and engaging different audiences across multiple cultural settings.

Graduates will be familiar with non-governmental, civic, and business organizations and will have an understanding of how the making and shaping of meaning is fundamental to the reproduction of culture.

Course themes include:
-Intercultural and International Communication
-Intercultural Competence
-Media Relations in a Global Context
-Public Affairs and Advocacy
-Social Marketing
-Sport for Society
-Communication for Health and Well-Being

This program is delivered in two formats: an 18-month on-campus program, or a two-year blended program incorporating online learning with one on-campus residency, with the opportunity for an internship or research course. As well, this program features an intercultural field study experience to ensure you have opportunities to apply your learning in both intercultural and international contexts.

This program is recognized as full-time by StudentAid BC, meaning B.C. residents on this program are eligible for full-time government student loan assistance.

Who It’s For

The MA in Intercultural and International Communication program is for strategic and independent-thinking communication managers looking to improve their ability to assist organizations respond to the rapidly changing global environment, as well as individuals with an arts or science undergraduate degree who want to pursue or advance their career in professional communication in the intercultural or international sphere. This program is designed to balance Intercultural Communication with International Communication to better integrate theory and practice.

There are two learning models available for this program, with each model traditionally attracting slightly different students:
-Two-Year Blended Model – The students that lean towards this option tend to have significant professional experience, and have a background as communication managers and leaders.
-18-Month On-Campus Model – Shortly after completing their bachelor degree, the students that tend to take up this model have a solid understanding of the theoretical aspects of communication, with some relevant work experience as communication specialists and liaisons.

Through our Flexible Admission process, significant professional experience in lieu of academic requirements is also considered.

Outcomes

The MA in Intercultural and International Communication prepares individuals for work in:
-International or multicultural governmental or non-governmental organizations (NGOs)
-International journalism and documentary-reporting
-Multi-ethnic and multicultural communities
-International media
-Intercultural conflict management
-International communication enterprises
-Social marketing and development aid
-International relations
-Community activism
-Sustainable international and intercultural development
-Cultural interpretation and mediation
-Further studies in any of these fields

Graduates will gain:
-Knowledge of both the fundamental and advanced concepts related to intercultural and international communication and an ability to communicate successfully through multiple modes (e.g. through written and oral discourse, visual language, multimodal media) across culturally diverse settings.
-The ability to use computer-mediated technology to manage the processes required for the production and reproduction of culture.
-Knowledge of traditional and new media and their operation across diverse audiences.
-Knowledge of government, non-government, civic, and business organizations and an understanding of how meaning-making is fundamental to the operation of these.
-An understanding of the social forces shaping the globalization of the world, combined with a practical understanding of how processes such as transnationalism, travel and tourism, global commerce, migration, diaspora, refugee movement, global identity politics, information flows, postcolonial governmental relations, and much more, shape communities worldwide.
-An understanding of the cultural dynamics underpinning the formation of local, regional and national communities with regard to issues such as the formation of cultural identities, the shaping of gender inclusion, racialization, multicultural policy and education, ritualization, language protection and cultural revival, multicultural health communication campaigns, environmental culture, political culture, indigenous governance, sustainable development, and all forms of cross-cultural interaction.
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate ethically in diverse and difficult circumstances.

Upon successful completion of the MA Intercultural and International Communication program at Royal Roads University, you will have demonstrated your competency at a professional and international level, and that you are prepared to meet the challenges facing communication managers in today’s fast-changing cultural, socio-economic, and political environments.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. Read more

Introduction

This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. This course provides students with a solid international perspective on strategic communication and provides an opportunity to study in both Stirling, UK, and Barcelona, Spain.
The MSc Strategic Communication & Public Relations is an interdisciplinary, advanced level course taught by established academics and practitioners. It offers a hands-on approach while at the same time providing you with the theoretical foundations necessary to practise public relations at a managerial level.
You will be offered the opportunity to attend a Public Affairs and Lobbying seminar series in Brussels, which includes visits to the European Parliament, the European Commission as well as specialist industry seminars with leading public affairs and public relations experts in Brussels.
This course is taught completely in English and students will obtain a joint MSc degree from the University of Stirling and Pompeu Fabra University. Students spend the Semester 1 at the University of Stirling and then move to Pompeu Fabra University for Semester 2. Students then decide if they would like to have their dissertation supervised by Stirling or Pompeu Fabra.

Link to MSc Strategic Communication and Public Relations at Pompeu Fabra University http://www.upf.edu/masterpublicrelations/en/

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time
- Duration: 12 months (Stirling in semester 1 - Barcelona in semester 2 - Stirling dissertation period) 16 months (Stirling in semester 1 Barcelona in semester 2 - Barcelona dissertation period)
- Start date: September
- Course Director: Dr Alenka Jelen

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

Students spend Semester 1 at the University of Stirling and then go to Pompeu Fabra University for Semester 2. Students then can decide to have their dissertation supervision at the University of Stirling or Pompeu Fabra University.
The course covers a range of modules including public relations and communication management theory, strategic public relations planning, public diplomacy and strategic communication, media relations, digital media, public affairs and advocacy, and research methods.

Delivery and assessment

Delivery methods include lecture, workshops and seminars.
Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12,000-word dissertation.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
Research within Communications, Media and Culture had 70 percent of its research rated as either ‘World-leading’ or ‘Internationally Excellent’ in the most recent Research Assessment Exercise. Pompeu Fabra staff are also research active and publish internationally.

Strengths
- Academic strengths
This course provides a unique multicultural and intercultural experience for students as well as an innovative and challenging curriculum that is regularly updated. Students will develop a solid theoretical foundation as well as learn practical skills necessary for working within the public relations industry.
Students benefit from the experience and expertise of the academic research active team at Stirling and Pompeu Fabra; students are able to study in both northern and southern Europe (Scotland and Spain) and will develop an international outlook.
Students are able to attend a two-day Public Affairs and Lobbying seminar series delivered in Brussels (additional cost).

Career opportunities

This course prepares students for careers in public relations and related areas in consultancies and private sector companies, (in-house positions, such as communications officer/manager, public relations officer/manager, press officer, internal communications officer/manager) NGOS, international organisations (such as the EU, UN etc.).

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