Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.
The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.
The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.
The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).
The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.
To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.
Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:
• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge
Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.
The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).
Is this the right course for me?
It is if you:
■ want to start a career in communication and public relations (PR). You’ll do an industry placement (optional) and we’ll support you in developing knowledge and skills, and producing a portfolio, and provide you with opportunities to meet, work alongside and network with current practitioners;
■ already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or
■ want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.
Teaching is delivered face-to-face at our modern campus in Scotland’s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops, you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.
Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. Part-time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement (optional module) you’ll gain invaluable professional experience and develop your learning in a work setting.
Modules include: Communication and Digital Skills for Working in PR */ Media and Campaigning/ Critical Reflections on Public Relations/Understanding Research/ Strategic Communication Planning/ Communications Impact on Policy Making/ Strategic Internal Communication in a Digitized World/ Master’s Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master’s Communication Placement module, you can undertake this with your employer. You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules.
Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.
As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.
eGovernance and the digitalization of the public sector are most likely one of the most important reform trends for the future public sector. That’s why the public sector of the future needs experts who combine knowledge in public administration and public management on the one hand, and information systems and eGovernance on the other hand. The Erasmus Mundus Master of Science in Public Sector Innovation and eGovernance (PIONEER) is a new and unique programme delivering those experts.
Experience our excellent research-based education in an international student group, providing you all the opportunities for a rich learning experience. A specific focus is placed on the use of case studies; the emphasis is placed on how new problems in the field of public administration and public policy can be solved through the use of (technological) innovations. Moreover, specific courses are built to help you increase your international experience and interdisciplinary expertise. Added value is created by giving attention to the practical challenges of professionals in policy, administrative and consultative functions.
The main objective of the PIONEER programme is to provide students with specialised competencies about public sector innovation and the role of ICT and technological evolutions in the innovation process. This is a joint master programme between 3 universities in Europe aimed at both addressing state-of-the art expertise in Public Administration, Information Systems and eGovernance and building bridges between these fields.
Each university will offer courses with a total workload of 30 ECTS. Students start in the first semester at the KU Leuven with courses on Public Administration and Management, a general introduction in the use of information systems in the public sector and an introduction into eGovernance practices.
In the second semester students will move to the University of Münster where they gain insights into the use of ICT in relevant business processes, ICT projects, new approaches of service delivery and the possibilities of ICT for governance purposes.
In the third semester, students move to Tallinn University of Technology to gain in-depth knowledge on the potential benefits, risks, factors of failure/success of eGovernance, the role of eGovernance towards society and trends in public sector innovation. By this semester students will have received enough expertise on Public Administration and Information Systems to reflect from both fields, in an integrated way, on eGovernance and the use of ICT for public sector innovation.
In the fourth semester the students will concentrate on their master thesis (30 ECTS). The master thesis can have two tracks: students can choose to do an internship in a professional organization being an integral part of their master thesis, or they can conduct research at a research institute. All courses are obligatory.
If your answers to the above questions are YES, then the Erasmus Mundus Master of Science in Public Sector Innovation and eGovernance (PIONEER) is the right type of programme for you!
This intensive 2-year programme is an excellent opportunity to build expertise that is of increasing interest for many organisations. Our graduates have the opportunity to work in a variety of public organisations, at all levels of government (federal, local or regional) and in European and international institutions. Graduates can also find careers in non-governmental organisations, consultancy companies and the private sector. The programme can also be considered as a preparation for PhD research in public administration or information systems.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Public Policy (Extended) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Public Policy is designed to provide a high level training in the study of public policy and policy making at international, national and sub-state levels.
The MA in Public Policy provides a solid grounding in the key theoretical approaches to the study of public policy, and seeks to develop the knowledge and skills of those wishing to engage in further academic study. At the same time, the Public Policy MA focuses on the necessary skills involved in working in a public policy landscape now increasingly characterised by change and interdependence. Consequently, it will also develop the knowledge and skills of those wishing to, or already, pursuing a career in public policy research, policy advice, lobbying, public sector management or journalism.
The full-time Public Policy course structure is split across the year with three modules taken in each academic semester (a total of six modules) and then a dissertation over the summer. Students study four compulsory modules and two optional modules. The dissertation is written on a specialist research topic of the student's choosing.
Part-time study is available.
The Swansea programme in Public Policy is uniquely placed to offer students a comprehensive knowledge of public policy in multi-level and comparative settings, with staff well-versed in the theoretical, empirical and methodological understanding of public policy, with specialisms including European Union policy, multi-level governance, political economy, development studies and British and regional politics.
The Extended MA (EMA) in Public Policy is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.
The partner institution for EMA Public Policy is The Bush School of Government and Public Service at Texas A&M University. Founded in 1997, the Bush School is ranked in the top 12 percent of the
266 graduate public affairs schools in the USA, according to rankings published in U.S. News & World Report. Located in College Station, Texas, the School’s programmes are housed in the Robert H. and Judy Ley Allen Building, which is part of the George Bush Presidential Library Center on the West Campus of Texas A&M. This location affords students access to the archival holdings of the George Bush Presidential Library and Museum, invitation to numerous events hosted by the George Bush Foundation at the Annenberg Presidential Conference Center, and inclusion in the many activities of the Texas A&M community. Texas A&M is the sixth-largest university in the USA with 50,000 students. It holds membership in the prestigious Association of American Universities, one of only 61 institutions with this distinction.
Modules on the MA in Public Policy typically include:
• Governance,Globalization and Neoliberal Political Economy
• Comparative Politics in the New World Order
• The Policy Making Process
• Politics and Public Policy in the New Wales
• Approaching Political Theory: the challenge of democracy
• Politics in Contemporary Britain
• Violence, Conflict and Development
• Critical Security Studies
• Civil Society and International Development
• War, Technology and Culture
• State of Africa
• Human Rights and Humanitarian Intervention
- To develop and advance practical and academic knowledge and understanding of public policy
- To develop critical, theoretical and analytical skills, and to improve written and oral communication skills.
- To acquire research and practical skills in public policy relevant to academic, public- and private sector careers in policy-related areas.
Students interested in politics, international relations, development studies, law, humanities, social science, International business or a related background. Professionals interested in public policy and administration. Students interested in preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to Public Policy.
Career expectations are excellent for public policy graduates, who are well-placed for careers in a variety of sectors in the UK, Europe or internationally. MA degree holders may move on to doctoral study or enter employment sectors such as government and politics; the public sector; journalism; the diplomatic corps; the armed forces; intelligence and risk analysis; relief and humanitarian organisations; law and finance and international business.
The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles.
The CIPR Diploma in Public Affairs Practice focuses on the process of policy formation and the wider corporate communications and reputational context in which public affairs operates. This qualification is firmly rooted in practice – with senior PA practitioners involved in its development – and is also grounded in the latest academic thinking.
The Public Affairs Diploma covers topics including:
Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Diploma in Public Affairs students learn alongside and MSc Strategic Communications and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.
Further information is available on the CIPR website at http://www.cipr.co.uk/content/ qualifications/public-affairs-diploma.
Teaching is normally delivered in one or two day blocks three/ four times a year. Links with industry/professional bodies Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.
The Political Landscape, Trends and Challenges/ The Art and Science of Lobbying and Campaigning/ Public Affairs in the Context of Reputation Management/ Research Project
CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors.
Studying for the CIPR Diploma in Public Affairs Practice counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.