The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.
Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.
It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.
You will find this programme valuable if you:
The MSc Marketing & Technology consists of:
You will study the following core modules:
You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.
You can choose two optional modules to make up the remaining 30 credits
Please note that due to staff research commitments not all of these modules may be available every year.
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.
Our intensive MSc Psychology (Conversion) programme is designed to provide students with a grounding in the theories and research practice of contemporary psychology.
It is accredited by the British Psychological Society (BPS) and places particular emphasis on the application of psychology to real-world problems, based on a combination of pure and applied research.
This competitive programme is aimed primarily towards people wishing to pursue a career in any field of psychology. It prepares students for their professional journey by helping them develop a broad knowledge base across the key areas of psychology in a contained period of time.
As a student, you will learn about the core areas of psychology, such as social, developmental and cognitive psychology, biological bases of psychology, and individual differences.
In addition, you will acquire statistical and research methods skills needed to conduct, under expert supervision, your independent research project on a topic of your choosing.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Altogether, the MSc is worth 180 credits:
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. All modules are core, there are no elective modules, and modules may be subject to change.
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Intellectual / cognitive skills
Professional practical skills
Key / transferable skills
The MSc Strategic Marketing programme has been developed in response to the increasing global focus on marketing as a highly strategic management function.
During the programme you will examine marketing fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures. Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.
You will be required to study 13 taught modules. Each module builds on previous experience while introducing new and challenging disciplines. In the autumn and spring term you will study modules designed to equip you with practical tools for the application of marketing strategies in key areas such as pricing and branding. Core modules include:
• Consumer Behaviour
• Contemporary Marketing Practice I
• Contemporary Marketing Practice II
• Marketing Strategy and Finance
• Digital Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Quantitative Services Marketing
• Marketing Decision Making
• Relationship Marketing
• Strategic Product Management
In the Summer term you will study how to apply leading edge strategies to marketing plan development and implementation. You will take part in an exciting Marketing Consulting Project for a real client organisation, develop a clear multi‑channel marketing plan for the Marketing Plan Competition and write a 5,000 word unsupervised report on a current strategic marketing topic.
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.
The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.
The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.
Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.
Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology
● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing
* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.
Core courses (32 ECTS/CFU)
● International Business
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context
Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works
Internship and final report (12 ECTS/CFU)
The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.
Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.
The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.
The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Marketing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
This new course in Strategic Marketing is being introduced at the School of Management from September 2017. Course structure and content for the MSc in Strategic Marketing has been developed in line with the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing.
- All modules on the Strategic Marketing programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)
Strategic Marketing graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.
Modules on the Strategic Marketing programme may include:
Marketing in Society
Integrated Marketing Communications
Managing and Marketing Tourist Experiences
Strategic Brand Management
We have an excellent track record of placing our graduates including those from the Strategic Marketing programme with major multinational companies and our graduate employment rate is 92%.
From the moment you arrive at the School of Management as a student on the Strategic Marketing programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:
- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’
The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.
The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.
The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.
School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.
Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.
School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.
*THE Research Excellence Framework 2014: Institutions ranked by subject
Why do we become attached to a particular person? How do relationship dynamics change over time? Does objectifying women lead to their mistreatment? When is gender made relevant in and for politics? What does it mean in practice to support someone with autism, and how can we assess support? Does self-modesty differ between cultures? How does economic inequality affect self-perception? What identities are invoked in interview interactions?
In this taught programme in Social Psychology you will enhance your knowledge and understanding of the theories, concepts and methodological tools that constitute social psychology’s distinctive perspective. You will be guided and supported in exploring the social psychological literature. You will be given rigorous training in qualitative and quantitative analyses. You will have diverse opportunities to build your own research experience, through seeking and implementing research-based answers to questions in the field or in the literature. You will participate in our unique problem based approach to providing empirical answers to social psychological questions.
In short, you will learn to think like a social psychologist, and you will learn to do social psychology.
You will benefit from being part of a growing group of friendly, enthusiastic social psychologists working within a vibrant department, in a lovely city. You will benefit from our expertise in working in different cultures, in the field, and with mixed methods. You will also benefit from the breadth and strength of the interdisciplinary academic community at Edinburgh, for example, by having the opportunity to select option courses, attend research seminars across different disciplines, take part in the social psychology reading group or in discursive psychology and conversation analysis data sessions.
You will undertake the following:
Core courses (worth 90 credits in total):
Option courses worth 30 credits in total:
And a Dissertation in Social Psychology (60 credits)
The overall aim of this programme is to advance your understanding of how social questions can be addressed using social psychology, and to provide you with the conceptual and research tools to do so.
More specifically, on successful completion of this programme, you will be able to:
On completion you will also:
The programme will provide relevant preparation for a range of career paths, including: