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Masters Degrees (Psychology And Marketing)

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The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry. Read more
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Read more
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.

Course content

What you will study on the MSc Strategic Marketing?
The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 Credits) Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Compulsory
Consumer Psychology (15 Credits) Optional
Innovation-Driven Marketing (15 Credits) Optional
Strategic Product Management (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching - how is the MSc Strategic Marketing taught?

Lectures

Lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material. During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material.

Seminars

For small groups – these are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments. In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks.

Group or individual tutorials

Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Self-directed/ independent learning

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor.

Assessment
You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice. Read more
This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.

During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields.

Overall, the programme’s strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation.

Core study areas include accounting and financial management, human resource management, innovation and entrepreneurship, marketing in the organisation, digital marketing and social media, making marketing work, business market review, strategic marketing solutions, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/marketing/

Programme modules

Semester 1:
Compulsory modules*
- Accounting and Financial Management (15 credits)
- Human Resource Management (15 credits)
- Innovation and Entrepreneurship
- Marketing in the Organisation
- Skills for Employability and Personal Development (two-semester module)

*Students with significant knowledge of a compulsory module may substitute it with another available module.

Semester 2:
Compulsory modules*
- Digital Marketing and Social Media
- Making Marketing Work
- Skills for Employability and Personal Development (two-semester module)

Optional modules (choose two)
Semester two affords you the opportunity to explore two areas in which you are particularly interested. Options include:
- Brand Management
- International Marketing
- Logistics and Supply Chain Management
- Marketing Communications
- Services and Retail Management

Summer period:
The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy:
- Business Market Review
- Strategic Marketing Solutions

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further study

Example destinations include:
- ArcelorMittal – CEO Secretary;
- Decathlon (Belgium) – Department Manager;
- Fetch Media – Campaign Analyst;
- Klarius UK Ltd – Marketing Analyst;
- Living Coasts – Marketing and Communications Executive;
- Webcite – Digital Marketing Assistant

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/marketing/

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Are you intrigued by the study of people, interested in how the human mind works and hope to follow a career path related to these topics? This is an ideal conversion degree for graduates from any discipline who wish to develop their critical thinking, practical and research skills within the field of Psychology. Read more
Are you intrigued by the study of people, interested in how the human mind works and hope to follow a career path related to these topics? This is an ideal conversion degree for graduates from any discipline who wish to develop their critical thinking, practical and research skills within the field of Psychology.

Delivered by dedicated academic staff with strong teaching and research profiles across the core areas of psychology, you will gain an advanced understanding of cognitive and developmental psychology, biological and social psychology, individual differences and research methods.

You will graduate from our MSc with the opportunity to acquire the Graduate Basis for Chartered Membership with the British Psychological Society – the first step towards becoming a Chartered Psychologist.

The timetable for the fulltime programme is 2 full days (9am- 5pm) per week on a Monday and Tuesday and for the part time programme is 1 full day per week (Tuesday for year 1/ Monday for year 2.) For more information on part time study please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/psychology-dtppcy6/

When deciding on which programme to apply for, we would ask applicants to consider carefully the time commitments for the course taking into account work and any other personal commitments. For full time students we would expect a commitment of approximately 35 hours per week and for part time around 17.5 hours per week. (For both programmes these hours include hours of study on campus.)

Learn From The Best

Our staff are active researchers; passionate about their subject and dedicated to the discovery of new knowledge through innovative and exciting research projects. You will learn from those at the forefront of their fields. In fact, our strength in psychology research has significantly increased, with Northumbria ranked top 20 in the UK for research which has outstanding reach and significant impact on individuals and communities (REF 2014).

You will learn from dedicated academics with international backgrounds in research and experience in both higher education and industry. Current staff research projects include working memory, neurocognitive performance and function, psychobiological pathways and the psychobiology of stress and the nutritional influences on performance and mood.

Teaching And Assessment

You will develop a comprehensive knowledge of psychology, exploring social, developmental, cognitive and biological psychology, as well as individual differences, philosophies and research methods through discussion-based sessions, interactive lectures, tutorials and online discussions. Research workshops will allow you to enhance qualitative and quantitative methods competence, data collection and analysis. You will be encouraged to take responsibility for your own learning, demonstrating applied understanding and knowledge at the forefront of the discipline and learn to defend your work effectively to a wide range of audiences.

Assessment is varied, either seen-exam based or through written assignments such as laboratory reports, research article critiques, data analysis assignments, presentation or conventional essay format and through the production of a major research thesis.

Module Overview
PY0760 - Psychological Research Experience (Core, 20 Credits)
PY0761 - Psychological Data Analysis (Core, 20 Credits)
PY0762 - Biological and Social Psychology (Core, 20 Credits)
PY0763 - Cognitive and Developmental Psychology (Core, 20 Credits)
PY0764 - Individual Differences (Core, 20 Credits)
PY0765 - Research Philosophies and Planning (Core, 20 Credits)
PY0776 - MSc Thesis (Core, 60 Credits)

Learning Environment

You will learn in a professional research environment with access to state-of-the-art laboratories equipped with industry standard equipment. You will be able to collect and analyse your data using the most current software tools and will benefit from technology enabled learning with use of the eLearning Portal where electronic reading lists, lecture capture and online submission and feedback tools support your learning.

You will be immersed in an active research environment with access to Northumbria’s innovative research centres including The Brain Performance and Nutrition Research Centre and The Northumbria Centre for Sleep Research. You will have access to a designated working space for Master’s students and you will benefit from working with staff who are at the cutting-edge of their fields in innovative research areas.

Research-Rich Learning

Research is embedded into the structure of this degree, and from the very beginning you will experience a mix of research-led, research-tutored and research-based teaching. You will learn how knowledge in psychology is developed through research and how to design and carry out research studies using a range of methodologies. Developing your own advanced research skills and critical understanding, you will have the opportunity to work alongside active researchers at the forefront of research in the psychology fields. You will be encouraged to ask and explore innovative research questions, reflecting upon the research process and knowledge creation, culminating in the production of a research thesis.

Give Your Career An Edge

You will graduate from our MSc Psychology degree with the opportunity to acquire the Graduate Basis for Chartered Membership with the British Psychological Society – the first step towards becoming a Chartered Psychologist. Successful completion of the course will enable you to progress onto the Stage 1 phase in Forensic Psychology, Occupational Psychology, Health Psychology, and Sports and Exercise Psychology. In addition it enables you to pursue a pathway in Educational Psychology, Clinical Psychology, Counselling Psychology and academic research and teaching.

Your Future

The MSc Psychology has been designed with your end employability in mind. You will graduate equipped with the advanced research knowledge needed to progress onto Stage 1 Psychology Practitioner programmes, and where appropriate, continue onto to PhD level study, undertake further research or teaching. These are transferable skills desired by employers in fields not just related to psychology research. Previous graduates have secured specialist roles in management, advertising, marketing and human resources, with many moving into the public sector for careers in the police and prison services, health and social services or education.

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The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

PROGRAMME STRUCTURE

PREREQUISITE COURSES
In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

SPECIALISATION COURSES
The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers. Read more
Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Develops insights into marketing decision-making in a global marketing context.

- Engages in critical thinking and applied decision-making.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

- Course format and assessment -

Required modules:

- Dissertation
- Consumer Behaviour
- International Marketing
- Marketing Strategy & Planning
- Marketing Theory & Practice
- Research In Marketing

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector. Read more
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Sunderland's Psychology Department was rated top four in the UK for teaching excellence by the Sunday Times University Guide 2013. Read more
Sunderland's Psychology Department was rated top four in the UK for teaching excellence by the Sunday Times University Guide 2013.

Course overview

This course is a conversion course that is suitable for graduates who have not studied psychology as a first degree. Successful completion provides the Graduate Basis for Chartered Membership by the British Psychological Society, which is an essential first step towards becoming a chartered psychologist. It also supports careers where professional insights in human behaviour are valuable such as social work, public services, advertisement, general management and Human Resources.

This course provides in a compact form the same grounding in psychological science as a three-year undergraduate course but at a masters level of skill and knowledge. As a result, this conversion course is both challenging and demanding.

This course is not suitable if you have already studied psychology at undergraduate level. Instead, you may wish to consider MSc Psychological Research Methods. The course has three parts, consisting of:
a) the six core areas of psychology, which include social psychology, individual differences and developmental psychology, as well as cognitive psychology, biological psychology and conceptual and historical issues in psychology
b) qualitative and quantitative research methods and statistics
c) the Masters Project, which provides an opportunity for in-depth research into an area of psychology near to your personal interests and career aspirations. The research elements of the course are supported by Sunderland’s thriving Health Sciences and Well-being Research Beacon that explores many different aspects of mental health and health behaviours

At the end of the course, you could choose to undertake the further study that is required to become a chartered psychologist. Alternatively, your understanding of psychology will help you in sectors such as advertising, social work, public services, general management and Human Resources.

Course content

The course mixes taught elements with independent research and self-directed study. There is flexibility to pursue personal interests in considerable depth, with guidance and inspiration from Sunderland's supportive tutors. Modules on this course include:
-Everyday Motivations and Biases (30 Credits)
-Experimental Design and Analysis in Psychology (30 Credits)
-Non-experimental Design and Analysis in Psychology (30 Credits)
-Cradle to Grave: Stability and Change (30 Credits)
-Master Project (60 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, workshops and tutorials. The research aspects of the course are supported by Sunderland’s thriving research programme. Our tutors’ specialisms include social psychology and evolutionary psychology, and the University carries out research into health behaviours and mental health.

Compared to an undergraduate course, you will find that this Masters requires a higher level of independent working. There are around three hours of contact time a week.

Assessment methods are a combination of exams and coursework including essays, reports and seminar presentations.

Facilities & location

The University has specialist psychological and computer laboratories, plus dedicated space (the ‘sandbox’) for psychology students to develop ideas collaboratively. The course is based at the Sir Tom Cowie Campus at St Peter’s, on the banks of the River Wear and less than a mile from the seaside.

Our specialist facilities include:
-Cognitive Laboratory
-Visual Psychophysics Laboratory
-Linguistics Laboratory
-Computing Laboratory
-Multimedia and Games Research Room

University Library Services
The University boasts a collection of more than 430,000 books with many more titles available through the inter-library loan service. There are nearly 9,000 journal titles, mostly in electronic format. Each year the University invests around £1 million in new resources.

Learning environment
Sunderland offers a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into relevant industry organisations, with strong links and an exchange of ideas and people.

IT provision
When it comes to IT provision you can take your pick from hundreds of PCs as well as Apple Macs in the David Goldman Informatics Centre and St Peter’s Library. There are also free WiFi zones throughout the campus. If you have any problems, just ask the friendly helpdesk team.

Employment & careers

On completing this course you will be equipped to apply for the further postgraduate training that is required to become a chartered psychologist. There are nine types of psychology in which it is possible to become chartered: clinical, educational, forensic, occupational, counselling, sport & exercise and health psychology, as well as neuropsychology and teaching/researching in psychology.

As an example of salaries, clinical psychologists within the NHS typically have a starting salary of around £30,000, progressing up to more than £80,000 for higher level posts. Salaries in private hospitals and private practice will vary.

Equally, the course prepares you for employment in a broad range of sectors. The insights, rigour and methodology of psychology are valued in roles in management, advertising, marketing, Human Resources, the police force, the prison service, social care, health services and teaching.

In addition, a Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.

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Our intensive MSc Psychology (Conversion) programme is designed to provide students with a grounding in the theories and research practice of contemporary psychology. Read more
Our intensive MSc Psychology (Conversion) programme is designed to provide students with a grounding in the theories and research practice of contemporary psychology.

It places particular emphasis on the application of psychology to real-world problems, based on a combination of pure and applied research.

PROGRAMME OVERVIEW

This competitive BPS-accredited programme is aimed primarily towards people wishing to pursue a career change in any field of psychology. It prepares students for their professional journey by helping them develop a broad knowledge base across the key areas of psychology in a contained period of time.

As a student, you will learn about the core areas of psychology, such as social, developmental and cognitive psychology, biological bases of psychology, and individual differences.

In addition, you will acquire statistical and research methods skills needed to conduct, under expert supervision, your independent research project on a topic of your choosing.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. All modules are compulsory, there are no elective modules, and modules may be subject to change.
-Preparation for Academic Research in Psychology
-Brain and Behaviour with Research Methods
-Fundamental Concepts in Social Psychology with Research Methods
-Statistics and Data Analysis for the MSc in Psychology (Conversion)
-Conceptual and Historical Issues in Psychology (MSc Level)
-Social and Cognitive Development with Research Methods
-Cognitive Psychology with Research Methods
-Personality, Intelligence, Individual Differences & Psychopathology
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

-Fundamental scientific understanding of the mind, behaviour and experiences and the complex interactions between these
Ability to present multiple perspectives is a way to foster critical thinking and evaluation of research
-Provide an understanding for real life applications of theory to the full range of experience and behaviour
-Ability to show deepened understanding of the role of empirical evidence in the creation and constraint of theory, and also in how theory guides the collection, analysis and interpretation of empirical data
-Acquisition and knowledge of a range of research skills and methods for investigating experience and behaviour, culminating in an ability to conduct research independently
-Develop scientific psychological knowledge, leading to an ability to appreciate and critically evaluate theory, research findings, and application

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-A critical understanding of all elements of psychology and the ability to assess their relevance in the understanding of the contemporary world
-A reflective understanding of the main theoretical perspectives and debates of psychology and their relevance to a range of areas
-An ability to identify, summarise and apply key concepts in psychology to a range of psychology areas
-An ability to distinguish between and evaluate different methodological approaches to the study of mind, behaviour and experiences
-An ability to conduct a research project on the post graduate level.

Intellectual / cognitive skills
-Summarise and apply key concepts in psychology to a range of research areas
-Read psychology research, critically evaluate it and identify the key points
-Distinguish between and evaluate different methodological approaches to study psychology
-Assemble data from a variety of sources, discern and establish connections, and draw well-grounded conclusions
-Evaluate the integrity of evidence and of ‘data’ and to discern the difference between opinion an evidence
-Design and execute psychological research studies, and be competent in the collection, management and analysis of research data and derivation of conclusions
-Form grounded defensible theories, reasoned arguments in relation to evidence, and interpretations of findings. In addition students should be able to compare and contrast different theoretical approaches within the discipline
-Ask questions from a range of different angles and to challenge given views drawing on theory, evidence, and critical insight
-Plan, conduct, analyse and report an individual study to test formulated hypotheses for the dissertation

Professional practical skills
-Demonstrate competence in commonly used psychology research methodology
-Design and carry out psychological research using a variant of psychological research methods
-Gather, analyse and interpret qualitative and quantitative data
-Use information and computer technology to collect, analyse, and report on psychological research
-Collect, evaluate, and utilise information from primary and secondary sources in order to inform psychological questions
-Produce and present a poster
-Write a scientific research proposal and research reports in accordance with guidelines
-Write essays in accordance with guidelines
-Effectively communicate both orally and in writing
-Learn and think independently, as well as part of a group
-Demonstrate good time management and personal organisation
-Plan and execute an investigation/experiment, act autonomously and demonstrate originality

Key / transferable skills
-Communicate ideas, principles and theories effectively by oral, written and visual means
-Formulate and solve problems, both individually and as part of a team
-Apply statistical and numerical skills to psychological data
-Execute research skills through the formulation of questions / hypotheses, designing studies that address these questions / hypotheses, collecting and managing ‘evidence’ through various data management techniques, making sense, and disseminating findings
-Acquire and demonstrate a research-based orientation to real world and scientific problems
-Use Information and communication technology e.g. WWW, databases, statistical software, Microsoft Office, and literature search tools, for a variety of generic and subject-specific purposes
-Work effectively and independently on a given project or task
-Work effectively in small groups and teams towards a common goal/outcome
-Work towards targets and deadlines under pressure through discipline and careful organisation
-Demonstrate personal organisation and time management skills through meeting multiple deadlines

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As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. Read more

Why take this course?

As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. These individuals will be at the forefront of the on-going “digital revolution”.

If you have a good undergraduate degree in business, technology, computing, design, psychology or other relevant subject, this course will allow you to build on your previous degree providing you with knowledge, technical skills and practical experience of digital media and marketing concepts.

What will I experience?

You will be taught by academically qualified and enthusiastic staff with relevant experience including, research, consultancy and links with industry.

You will also benefit from our wide links with companies and organisations willing to provide opportunities for invited guest speakers and live case studies.

What opportunities might it lead to?

Graduates of this programme have gone on to successful careers in digital marketing, social media, e-commerce and mobile advertising in all types of businesses around the world. In addition, this programme provides a solid basis for entrepreneurial-minded students who wish to start their own digitally-based businesses.

Module Details

The aim of this programme is to make you aware of the current practices relating to digital marketing. You will become aware of the latest developments in the field and you will also be equipped with the practical skills to implement them.

MA Digital Marketing includes two teaching periods and is followed by 2-3 months of independent study during which time you complete a practical project.

Teaching Period 1

Essentials of Marketing: This will provide you with a solid foundation for the advanced study of marketing. No prior knowledge of marketing is assumed but students will be expected to assimilate information rapidly and reflect upon the concepts discussed.

Contemporary Issues in Marketing: This unit will examine a number of contemporary issues related to marketing theory and practice. The unit will draw extensively on the expertise of industry experts and students will be expected to engage with the issues that marketing managers are dealing with.

Digital Marketing Strategy: The unit focuses on examining the strategies and methods used to design and manage digital media based marketing campaigns. An intrinsic part of this unit is to develop an understanding of the importance of applying a range of analytical and conceptual models to the technical and creative aspects of design of digital media marketing

Teaching Period 2

Digital Communication and Media Development: You will review the digital media development process, assess the potential of a range of applications and use software and multimedia-authoring tools to develop a digital marketing campaign.

Digital Media Marketing Development Project: The project enables you to demonstrate and showcase what you have learnt during the taught programme.

The project consists of:
Systems specification for a digital marketing campaign
Functional model/prototype developed from the above, using appropriate software tools
Critical assessment of the project in terms of design, functionality and end user interface

Programme Assessment

Teaching methods range from tutor-led presentation of material, in-class exercises to case study analysis, problem solving exercises, student presentation and in-class discussion. There will be significant use and exploration of marketing software systems and media application software.

Assessment will take the form of coursework assignments which may involve group work, presentations, case study analyses or reports and examinations which may be closed or open book. You will be allocated a personal tutor for the duration of their programme to offer you help and advice during your studies. A project supervisor is allocated to each student in April/May and provides support throughout the project period.

Student Destinations

On graduating from this course, you will possess the knowledge and practical skills to utilise digital media in the marketing environment. Research indicates that this combination of skills is in short supply and so highly sought after by many companies and organisations. You will have a distinct marketing speciality that will enable you to differentiate yourself in the employment market.

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The MSc Strategic Marketing programme has been developed in response to the increasing global focus on marketing as a highly strategic management function. Read more
The MSc Strategic Marketing programme has been developed in response to the increasing global focus on marketing as a highly strategic management function.

During the programme you will examine marketing fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures. Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.

The programme

You will be required to study 13 taught modules. Each module builds on previous experience while introducing new and challenging disciplines. In the autumn and spring term you will study modules designed to equip you with practical tools for the application of marketing strategies in key areas such as pricing and branding. Core modules include:
• Branding
• Consumer Behaviour
• Contemporary Marketing Practice I
• Contemporary Marketing Practice II
• Marketing Strategy and Finance
• Digital Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Quantitative Services Marketing
• Marketing Decision Making
• Pricing
• Relationship Marketing
• Strategic Product Management

In the Summer term you will study how to apply leading edge strategies to marketing plan development and implementation. You will take part in an exciting Marketing Consulting Project for a real client organisation, develop a clear multi‑channel marketing plan for the Marketing Plan Competition and write a 5,000 word unsupervised report on a current strategic marketing topic.

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The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)
● Introduction to internationalization
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.

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Take advantage of one of our 100 Master’s Scholarships to study Strategic Marketing at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Strategic Marketing at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

This new course in Strategic Marketing is being introduced at the School of Management from September 2017. Course structure and content for the MSc in Strategic Marketing has been developed in line with the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing.

Key Features of the MSc in Strategic Marketing

- All modules on the Strategic Marketing programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

Strategic Marketing graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

Modules

Modules on the Strategic Marketing programme may include:

Consumer Psychology
Strategic Marketing
Digital Marketing
Marketing in Society
Integrated Marketing Communications
Marketing Research
Managing and Marketing Tourist Experiences
Marketing Metrics
Strategic Brand Management

Careers and Employability

We have an excellent track record of placing our graduates including those from the Strategic Marketing programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Strategic Marketing programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject

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Why do we become attached to a particular person? How do relationship dynamics change over time? Does objectifying women lead to their mistreatment? When… Read more

Why do we become attached to a particular person? How do relationship dynamics change over time? Does objectifying women lead to their mistreatment? When is gender made relevant in and for politics? What does it mean in practice to support someone with autism, and how can we assess support? Does self-modesty differ between cultures? How does economic inequality affect self-perception? What identities are invoked in interview interactions?

In this taught programme in Social Psychology you will enhance your knowledge and understanding of the theories, concepts and methodological tools that constitute social psychology’s distinctive perspective. You will be guided and supported in exploring the social psychological literature. You will be given rigorous training in qualitative and quantitative analyses. You will have diverse opportunities to build your own research experience, through seeking and implementing research-based answers to questions in the field or in the literature. You will participate in our unique problem based approach to providing empirical answers to social psychological questions.

In short, you will learn to think like a social psychologist, and you will learn to do social psychology.

You will benefit from being part of a growing group of friendly, enthusiastic social psychologists working within a vibrant department, in a lovely city. You will benefit from our expertise in working in different cultures, in the field, and with mixed methods. You will also benefit from the breadth and strength of the interdisciplinary academic community at Edinburgh, for example, by having the opportunity to select option courses, attend research seminars across different disciplines, take part in the social psychology reading group or in discursive psychology and conversation analysis data sessions.

Programme structure

You will undertake the following:

Core courses (worth 90 credits in total):

  • Univariate Statistics and Methodology using R (10 credits)
  • Multivariate Statistics and Methodology using R (10 credits)
  • Qualitative Methodologies in Psychological Research (10 credits)
  • Psychological Research Skills (20 credits)
  • Research Methods for Social Psychology (10 credits)
  • Problem-based social psychological research (10 credits)
  • Current Topics in Social Psychology (10 credits)
  • Critical Social Psychology (10 credits)

Option courses worth 30 credits in total:

  • Chosen from a wide range of courses relevant to Social Psychology from Psychology or other disciplines, as approved by the Programme Director

And a Dissertation in Social Psychology (60 credits)

Learning outcomes

The overall aim of this programme is to advance your understanding of how social questions can be addressed using social psychology, and to provide you with the conceptual and research tools to do so.

More specifically, on successful completion of this programme, you will be able to:

  • think as a social psychologist in seeking understanding of and solutions to practical and theoretical problems
  • address the challenges of researching individuals embedded in their social worlds
  • understand epistemological issues in social research
  • understand key theories and concepts in social psychology
  • conduct rigorous independent social psychological research drawing on the range of social psychological approaches and methodologies
  • evaluate published research in social psychology
  • make well-informed contributions to discussions about social issues

On completion you will also:

  • have acquired wider research skills, including giving conference talks, making poster presentations, writing research proposals, knowledge exchange and writing for a lay audience
  • be prepared for a range of career paths including PhD work, or the wide variety of careers in which it is valuable to be able to conduct sound social research or evaluation

Career opportunities

The programme will provide relevant preparation for a range of career paths, including:

  • undertaking a PhD in Social Psychology or in a related field, possibly leading to an academic career
  • undertaking a Professional Doctorate/Masters training programme in Clinical or Health Psychology
  • a wide variety of careers where it is valuable to be able to conduct sound social research, or to develop and evaluate practices and policies relating to social behaviour or thinking; such as policy development in education, health, and social care or in areas surrounding marketing; such as opinion-generating, fostering multiculturalism and equality, and communication skills. 


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