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Masters Degrees (Promotional Media)

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This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society- http://www.gold.ac.uk/pg/ma-promotional-media/. Read more
This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society- http://www.gold.ac.uk/pg/ma-promotional-media/

This is not a business studies-style MA; instead you'll take a rigorous, academic approach to promotional media and the uses of media in contemporary campaigns.

The core modules include two full modules and two half-modules taught in the Department of Media and Communications. These modules will explore public relations, advertising and marketing as inter-related professional disciplines, drawing on theoretical and professional debates. They will also offer introductions to media and cultural theory at the overlaps between the promotional professions, media and society.

The syllabus combines wider social theory with practical considerations and current issues. In addition, you may choose 30 further credits of options from a wide range of theoretical and practice-based modules within the department or elsewhere within Goldsmiths.

Vocational elements

The programme also offers vocational elements, so you'll have the opportunity to benefit from interaction with industry professionals and talks from visiting speakers.

You may take practice-based options in, for example:

media futures
online journalism
social media campaigning
campaign skills
media law and ethics
design methods
processes for innovation
Find out more about the Media and Communications and Skillset Media Academy.

Contact the department

If you have specific questions about the degree, contact Dr Anamik Saha.

Modules & Structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Promotional Media I- 30 credits
Promotional Media II- 30 credits
Promotional Culture- 30 credits and 15 credits

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to public relations, advertising and marketing; and across the media industries.

Regular seminars, together with exposure to vocational options, will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Skills

The programme helps you to develop a high-level understanding of contemporary promotional communications and media techniques and their social, organisational, economic and political contexts.

You'll be encouraged to develop your critical reasoning and writing skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. assessments are designed to ensure that you are able to apply these skills in practical ways.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA

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Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.

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This course is ideal if you wish to pursue media, communications and cultural inquiry in order to develop a media-based career. Read more

Summary

This course is ideal if you wish to pursue media, communications and cultural inquiry in order to develop a media-based career.

On this course you will cover all aspects of media, communications and cultural studies, from exploring cultural theories and concepts such as Marxism, post-Marxism, feminism, psychoanalysis, post-colonialism and globalisation, to the developments and debates around media and cultural industries such as TV, film, print media and the internet. You will analysis the politics of identity in the context of media and cultural representations, especially in the changing media and web landscape.

You’ll be taught by staff who have strong research profiles with publications in the area of cultural studies theory, culture and politics, tabloid culture, reality television, psychoanalysis, television history and industry, the globalisation of media and culture, contemporary trends in the television industry, as well as travel writing.

You will become a member of the Centre for Research in Film and Audiovisual Cultures (CRFAC), giving you access to a diverse programme of research seminars, symposia and special events organised in collaboration with institutions such as the British Film Institute. Your studies are complemented by visiting lectures given by media and cultural industry professionals such as film makers and scholars from other institutions.

Roehampton's location in London is ideal for media and culture students as you can take advantage of your location by immersing yourself in the wealth of creative cultural institutions and media companies that the capital has to offer, unrivalled by any other city in the UK.

Content

On the course, you will gain an in depth understanding of the role of the media in everyday life, and of its relation to culture and formations of identity and subjectivity.

You will be introduced to, and evaluate, a number of influential and important communication theories and concepts associated with the public sphere, globalisation, promotional culture, media organisations and new media, as well as discourse analysis.

You will engage with the politics of identity in the context of media and cultural representations and explore debates around social difference through a consideration of various defining conditions including gender, class, ethnicity, history, nationality, sexuality, taste and consumer choices.

You will also explore the representation of social reality and the social self in both mass and new media. By focusing on a range of non-fiction formats including reality television, ‘unscripted’ video, user-generated content and the development of the social web, you will address established and newer scholarly debates concerning ‘truth telling’, confession, surveillance and the production of knowledge about the self and its place in the world.

You’ll end the year by undertaking a dissertation or research project which will give you the opportunity to deepen your research skills and knowledge about a topic of particular interest to you.

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The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Read more
The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our MA is innovative because it combines theory and practice, which is a distinctive feature of MAs in Screen Media. Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

This programme will investigate the rise of public relations and its links with global media institutions from both historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies. You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy. This combination will provide you with the opportunity to examine the context in which PR practice takes place as well as developing the knowledge and skills to work ethically in PR at an international level.

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The MA in Communication, Media and Public Relations provides a critical analysis of the principles and practice of media and public relations in a national and global context. Read more

Course Description

The MA in Communication, Media and Public Relations provides a critical analysis of the principles and practice of media and public relations in a national and global context. You will gain a thorough knowledge of the latest research into news access and journalistic practices, and the growth, functioning and significance of PR in contemporary society.

This course features a combination of compulsory and optional modules. The first year, which is common to all our Media and Communication distance learning courses, will give you a thorough grounding in the theories, approaches and research necessary for analysing, media and communication processes in both the national and global contexts.

In the second year, specialist modules explore a broad range of subjects including PR and propaganda; ‘spin’ and the role of public relations in political and commercial communication; PR and the new media; media management in times of conflict; PR and the promotional practices of special interest groups; NGOs; and the news. There will be opportunities for regional specialisation and a chance to explore PR practices in a global context.

This degree will develop your ability to think both analytically and critically to an advanced level and to produce reasoned arguments encompassing the complex and constantly changing themes and debates within the fields of media and public relations.

By choosing to study by distance learning, you will have the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.

If you have any questions about this course, join us for a live online chat with academic tutors and admissions staff.

Course modules

Key Issues and Approaches in Media Study
Media History and Social Regulation
Media in Global Context
Communications and Globalization
Investigating Media
Media Industries: Convergence, Divergence
Professional Practices
Audience and Reception
Journalism: News Access and Source Power
Critical Public Relations: Contexts and Issues

Teaching and assessment methods

The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.

(Please note: due to regular enhancement of the University’s courses, please refer to Leicester’s own website (http://www.le.ac.uk) or/and Terms and Conditions (http://www2.le.ac.uk/legal) for the most accurate and up-to-date course information. We recommend that you familiarise yourself with this information prior to submitting an application.)

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Are you interested in the creative industries? Want to learn more about management and promotional culture?. Read more
Are you interested in the creative industries? Want to learn more about management and promotional culture?

Mass Communication Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media.

You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level.

You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.

This course is also taught on our London campus. This course can also be started in January - please view this web-page for details: https://www.northumbria.ac.uk/study-at-northumbria/courses/mass-communication-management-dtfmax6/

Learn From The Best

Dr Sarah Ralph is a lecturer in Media and Cultural Studies, and her expertise lies in the realm of empirical methods and approaches to the study of production cultures, media audiences and reception.

Dr Ibrahim Seaga Shaw has a background as a reporter, editor, sub editor and correspondent in Sierra Leone, France and the UK, and brings real-life issues to the classroom.

Dr Gabriel Moreno practiced journalism for 13 years, including as a general and financial news correspondent with Reuters news agency in Mexico City. He was awarded a PhD in Journalism and Mass Communication from Westminster University and is currently involved in research projects involving new media and migration, and social media and environmental communication. He became a fellow of the UK’s Higher Education Academy in December 2015.

Teaching And Assessment

You’ll learn through a mix of theory and practice, including taught sessions, field trips, lectures, seminars and group assignments.

You’ll discover the theories and issues informing real-work examples within a range of media and cultural industries and then put these to use in workshop activities which reinforce the links between theory and practice. You will be encouraged to develop your communication skills by taking an active part in seminars.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

You will have the opportunity to go on at least one industry visit and hear from professionals working in a local media organisation. Previous visits have included to sites which represent successful local cultural regeneration such as BALTIC Centre for Contemporary Arts and Sage, Gateshead.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
MP7002 - Advertising and Promotional Cultures (Core, 30 Credits)
MP7003 - Working in Mass Communication Industries (Core, 30 Credits)
MP7004 - Media Dissertation (Core, 60 Credits)
MP7005 - Research Methods (Core, 30 Credits)
VA7006 - Cultural Management, Enterprise & Leadership (Core, 30 Credits)

Learning Environment

Your learning experience is enhanced by new technologies used to deliver and assess your course modules, including online reading lists and electronic submission of assignments. You are also encouraged to use social media to communicate with your peers and students regularly develop module Facebook groups for this purpose.

You will have access to an e-learning portal that provides lecture materials, assessment criteria, handbooks and additional learning materials such as videos, podcasts and news items.

You will have access to state-of-the art facilities such as the university library which has been recognised as being in the top three in the UK (tied with Cambridge University).

As part of the research methods module, you will explore using online forms for survey research, including social media and generic software tools such as Survey Monkey.

If you are an international student, you can develop your literacy and communications skills through English for Specific Academic Purposes.

Research-Rich Learning

Northumbria University is ranked in the UK top 20 for the quality of research outputs in communication, cultural and media studies (REF 2014).

70% of Northumbria’s research in Communication, Cultural and Media Studies is rated as being either world leading or internationally excellent.

The Mass Communication Management course has been designed with the help of industry practitioners so you will be graduating with the latest knowledge and skills required by the creative and media industries.

You will be learning from tutors who are specialists in their disciplines and who are research active at the cutting-edge of their field. Their expertise and industry experience helps to bring theory to life in the classroom.

You will develop your own practical research skills and will be able to demonstrate your own interest in at least one aspect of the wider cultural industry through planning, executing and writing-up an empirically-focused research project.

Give Your Career An Edge

Your course is designed to give you the skills and competencies, theory and practical experience that employers in the media industries are looking for.

You will be encouraged to think like an entrepreneur and to understand the behaviours you need to exhibit in order to succeed in your future career aspirations. Graduates are global citizens who are not afraid to ask the big, challenging questions.

The diverse examples and case studies which are used across the modules provide a good grounding in a range of different media industries, enabling you to be a credible applicant for opportunities in a range of cultural industries.

Taking part in seminar discussions and group activities will encourage you to develop teamwork and a range of other transferable skills including effective communication, relationship-building and personal time management.

Your Future

This course will foster your intellectual curiosity and help you become a reflective and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts.

You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your understanding. This combination of critical knowledge and skills will provide you with an excellent foundation for pursuing your future career.

On graduation, you could progress into a career in advertising, marketing, media or journalism.

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If you have a passion for sport and writing, this specialist course gives you a head start working in sports journalism and related careers. Read more
If you have a passion for sport and writing, this specialist course gives you a head start working in sports journalism and related careers. You develop the traditional and new media skills needed to work in the area, and you benefit from links with major broadcasting and newspaper organisations, and major sports clubs.

• Gain the traditional and new media skills needed to work in sports journalism.
• Learn how to manage print, broadcast, online and social media
• Benefit from links to major broadcasting and newspaper organisations and major sports clubs.
• Gain work placements at sports organisations and media sports departments

Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.

On this course, you learn how
• the sports department of media organisations operate
• to produce news stories, match reports, preview features, opinion pieces and personality profiles
• to research and plan sports coverage for radio and television broadcasts.

You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.

We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
• writing sports news and features
• reporting the action
• commentating and interviewing
• web development
• editing
• newsroom and broadcast suite skills
• writing press releases
• organising media events
• social media skills.

You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.

You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.

We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.

There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.

Assessment

• coursework • critical evaluation • dissertation or project • a combination of practical and theoretical work

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The MSc Digital Media Production will provide you with the skills and professional level expertise in the industry standard tools that are needed for the creation of contemporary media products. Read more
The MSc Digital Media Production will provide you with the skills and professional level expertise in the industry standard tools that are needed for the creation of contemporary media products. As a student with a first degree in a discipline other than a technically-based media subject, you will learn to operate digital equipment and manipulate data to produce finished products for the creative industries.

This course covers video and audio production, computer graphics and animation, and the making of interactive products for distribution via new media platforms, as well as the longer established media of television, video and audio. You will work on the award-winning Brookes TV, making and producing broadcasts. There are also opportunities to work on live projects for external clients, producing promotional materials, a fast expanding area of employment.

Why choose this course?

This course will enhance your career prospects and offer you the opportunity to acquire the skills needed to work in the media industry. We have excellent facilities to support your learning and use the latest industry standard tools, such as Avid, Maya, After Effects, DaVinci Resolve and ProTools.

You will learn practical skills that will enhance your portfolio and improve your employment prospects. You have the opportunity to be part of the award-winning Brookes TV and learn the art of news production. You will benefit from being part of a large faculty with a variety of research interests and extensive industrial experience and connections.

This course is open to students from any academic background. Students join us from first studies in areas such as arts, literature, business, computing and engineering, among others.

This course in detail

The course is structured around three time periods: Semester 1 runs from September to December, Semester 2 from January to May, and the summer period runs through until the end of September.

To qualify for a master’s degree you must pass all taught modules and the dissertation, together with the research and study methods module. The modules are as follows:
-Video Production
-Web Media
-Creating Character Models
-Creating Digital Animation and Visual Effects
-Newsroom Operation
-Professional Media Production
-Research and Study Methods
-The Dissertation

The course benefits from the rigorous validation and review processes at the University, and the external examiners are very positive about the course.

Please note, as courses are reviewed regularly as part of our quality assurance framework, the module lists you choose from may vary from the ones shown here.

Teaching and learning

Learning methods include lectures, directed reading, workshops, presentations, seminars, and practical and project work.

Teaching is organised on a module-credit basis, involving approximately 200 hours of student input and approximately 36 hours of staff contact, normally delivered through a weekly three-hour teaching block over a 12-week period.

Each course module is assessed individually, generally on the quality of written or design work, and to some extent on verbal presentations. Assessment methods may include essays, seminar papers, class tests, project work, design and oral presentations, workshops, simulations, and practical exercises.

Teaching and learning also draws on the diverse professional backgrounds, experience and knowledge of academics and visiting lecturers from industry.

Careers and professional development

Students graduate from the course with a broad skill set that equips them to move into a career in film and television post production, the computer games industry or live television production. Our graduates may work as freelance movie producers, graphic or games designers, but also find successful careers in international companies, such as Google, Microsoft, Discovery Channel and the BBC.

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If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. Read more
If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge.

Course details

This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.

This course gives graduates the freedom to develop up-to-date skills and specialisations for the global digital communications industry.

Working with an academic team, which includes professional journalists, digital content producers and public relation's professionals; you are supported to develop your craft in the latest storytelling techniques to forge a successful career in digital media.

You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop your academic skills and writing.

This course is primarily taught in Teesside's purpose built digital working-environments, developing skills in creating meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work that translates globally.

What you study

Core modules
-Content Production
-Current Issues in Public Relations
-Multimedia Narratives
-Professional Development in Communications
-Researching Communications

And one optional module
-Final Project (Dissertation)
-Final Project (Multimedia Publication Relations Campaign)

Modules offered may vary.

Teaching

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context.

You write an academic essay which helps provide a broader context for the practical work undertaken for your Final Project.

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client.

Employability

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.

Graduates have forged successful careers internationally, including China, Malaysia, Nigeria and the Middle East. This course has also attracted those currently working in the media industry or looking to translate their experiences working in other countries to the UK jobs market.

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Digital media and the internet are having a big impact in the way brands behave, interact and speak. Read more
Digital media and the internet are having a big impact in the way brands behave, interact and speak. As these technologies continue to develop in terms of speed, availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.

This course offers a unique opportunity for students to gain understanding and use of digital media design and technologies for the purpose of branding. This programme aims to fill a gap by developing the knowledge and practical experience of both digital design and branding concepts.

Modules:

Digital Branding Strategy
The main aim of this module is provide students with understanding and skills to (i) develop a strategic approach to branding and its relationship to digital design and organisational performance, (ii) to evaluate the current state of the relationship of branding to digital design, digital promotion and management and (iii) to build future scenarios in response to new trends.

Multimedia Research Directions
The module will introduce concepts of different types of research, present methods to identify research topic and formulate approach, prepare plan for research and provide guidance on performing research experiments and evaluating novel systems and artefacts. In this module internationally renowned researchers and practitioners in creative media design will be invited to speak in seminars to the MSc students.

Digital Promotion
In this module students will study digital promotion media and means, with the focus on creative execution: Social Media Marketing, Online Advertising, Public Relations, E-mail marketing, etc; case study of successful digital campaigns and businesses.

Digital Design
The aim of this module is to provide theoretical and practical skills of digital design in the context of creative digital branding; graphic design, layout, typography, etc; the module to include a practical design project.

Digital Media Technologies
This module offers understanding and appreciation of the various digital media technologies in the context of creative digital branding.

Advanced 3D Technologies
The aim of this module to cover advanced 3D and associated technologies including, generative 3D modelling, real-time graphics, animation and human movement and machine acquisition techniques. Complex forms will be visualized, simulated and tested on screen. The module will also explore the latest developments in rapid prototyping virtual reality and other forms of visualization.

Multimedia and Interaction Design
The aim of this module is to demonstrate advanced knowledge and understanding of state-of-the-art technologies revolving around the various interactive possibilities with digital media in the academic and commercial worlds. To demonstrate theoretical and practical knowledge of graphic design, photography and video within the context of interactive digital media.

Audio Visual Post Production
This module will develop the students’ knowledge, skills and understanding of post-production and compositing to a professional level, with a particular focus on visual post production, but supported by a study of relevant audio post production techniques and principles.

Masters Project - Digital Campaign
Develop a digital campaign for a chosen brand, product or service. The focus of work to be on the development of a digital promotional artefact (e.g. a collection of viral videos, a viral game), but the project to involve the full cycle of a campaign management: market research (product and user), budget development, media planning and distribution, evaluation of campaign effectiveness.

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Take advantage of one of our 100 Master’s Scholarships to study International Journalism at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study International Journalism at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in International Journalism offers an interdisciplinary and cross-cultural approach to contemporary journalism studies under the impact of globalisation and digitalisation, drawing upon expertise in Media and Communication Studies.

Key Features of MA in International Journalism

The MA in International Journalism provides an international and cross-cultural approach to journalism in the 21st century and aims to develop the knowledge and understanding of the role of journalism in society. The International Journalism course combines the teaching of practical skills and techniques of journalistic production with the exploration of practice from a range of theoretical and analytical perspectives. Graduates have careers in journalism, media, communication and PR, broadcasting, publishing, marketing and sales.

The College of Arts and Humanities has a Graduate Centre. The Graduate Centre fosters and supports individual and collaborative research activity of international excellence and offers a vibrant and supportive environment for students pursuing postgraduate research and taught masters study. The Centre provides postgraduate training to enhance academic and professional development and facilitates participation in seminar programmes, workshops and international conferences.

The International Journalism course structure is split across the year allowing three modules in each academic semester (a total of six modules) and then a dissertation over the summer. The dissertation component allows students to either write a 20,000 word dissertation or a journalism/media project of their own (with 10,000 word report) which draws upon issues and themes developed throughout the year.

Modules

Modules on the MA in International Journalism typically include:

• Global Media
• Conceptual Issues in the Theory and Practice of Social Sciences
• Development and Communications
• Risk Reporting
• The Digital Edge
• The Business and Politics of Digital Media
• Digital Skills and Defence
• Online Journalism
• War Reporting
• Promotional and Professional Writing

Who should Apply?

Students interested in journalism and media studies, from a media studies, literature, history, sociology, politics and international relations, social science, or other related background. Professionals interested in journalism and global media both in terms of their professional practice, but also related to fields in policy research and public administration.

Students interested in preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to global media and international journalism.

Careers

Career expectations are excellent for International Journalism graduates. Media organizations, non-profit organizations, government and the public sector and private companies value the fact that our graduates have developed a range of critical abilities and skills in problem solving. Our International Journalism graduates enter careers in journalism (Guardian Online), broadcasting (BBC Wales), advertising, publicity, arts and cultural bodies or are employed as NGOs. Others go on to study a PhD and have a career in academia.

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From advertising and the internet, to digital technologies, mass communication constitutes a key part of twenty-first century industry, both nationally and globally. Read more
From advertising and the internet, to digital technologies, mass communication constitutes a key part of twenty-first century industry, both nationally and globally. By studying our MSc Mass Communication Management programme, you will gain an understanding of the principles of creative media industries and the major social and cultural forces that affect them in the contemporary world.

Key facts

-Equip yourself with the latest knowledge and skills required by the creative and media sectors
-Prepare yourself for a vast range of careers within business management and media industries
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.

What will I study?

Our MSc Mass Communication Management programme is designed with the help of industry practitioners so you will graduate with the latest knowledge and skills required by the creative and media sectors.

The modules focus upon approaches to global marketing management, advertising, promotional culture, key research approaches and skills as well as mass communication industries and working patterns. You will explore and understand leading media theories, trends and key issues and how they influence contemporary mass communication and the creative media industries.

This programme has a strong international focus combining key aspects of marketing strategy and management approaches which would suit those interested in mass communication and the relationship it has to advertising and promotion, research methods, and contemporary mass communication industries.

How will I be taught and assessed?

Teaching and learning takes place in seminars, lectures, tutorials and workshops. In addition, you will engage in independent study involving directed and self-directed learning.

Assessments for this course are based on a mix of assignments, presentations and group work.

You will be assigned your own Guidance Tutor who will provide academic and pastoral support and be your first point of contact if you have questions or problems.

Careers and further study

Upon graduation you could progress onto a career within business management and media industries including advertising, marketing, media and journalism.

If you choose to continue your professional development and training, upon graduating, you will be eligible to join one of our Professional Pathway programmes. Each Pathway is worth a minimum of £3,000 and offered to our graduates for free, from our partner, QA.

Modules

All modules are core.

MP7002 – Advertising and Promotional Cultures (30 credits)
VA7006 – Cultural Management, Enterprise and Leadership (30 credits)
MP7003 – Working in Mass Communication Industries (30 credits)
MP7005 – Research Methods (30 credits)
MP7004 – Media Dissertation (60 credits)

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The MA in Media and Advertising is designed to equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world. Read more
The MA in Media and Advertising is designed to equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. The MA explores this dynamic phenomenon from different standpoints and uses multidisciplinary approaches deriving from media and cultural studies, as well as marketing and consumer studies.

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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