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Masters Degrees (Promotional Media)

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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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Public relations is a growing presence in daily life. It’s behind much of the news and websites we read, the social media we follow and brands we choose to buy. Read more

Public relations is a growing presence in daily life. It’s behind much of the news and websites we read, the social media we follow and brands we choose to buy. It shapes how we see the world around us. This programme examines the social, political, cultural and economic functions and consequences of PR.

Core modules explore theoretical perspectives applied to PR within communication and cultural studies, and introduce you to its role as a cultural intermediary. You’ll learn to deconstruct the strategies and tactics of PR campaigns and understand how they affect both the organisations that use them and their social and cultural contexts.

You can also tailor this programme to suit you: you’ll choose from optional modules to gain specialist knowledge of topics such as new media, political communication, photography or communication and development. This isn’t a practical training course – instead it offers an insight into the way PR changes how we live, work and relate to each other.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

This course provides an in-depth understanding of promotional media and the role of promotion in social, cultural and economic life.

The promotional industries and professions – advertising, branding, marketing and public relations – play a fundamental role in media and society.

This course develops your ability to engage critically with promotional media by analysing various promotional forms and practices, and evaluating impacts and implications for individuals, organisations and societies. You will be introduced to key theoretical perspectives and scholarly debates regarding promotional culture, consumerism and the media, and will explore local, national and global contexts.

You will also have the opportunity to choose optional modules from across the School. 

You will study research methods and undertake an independent research project, working under the guidance of an individual supervisor.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Public Relations Theory 30 credits
  • Public Relations, Culture and Society 30 credits
  • Dissertation and Research Methods 60 credits

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Communication and International Affairs 30 credits
  • Feminism, Identity and Media 30 credits
  • Media, Culture and Globalisation 30 credits
  • International Film Industries 30 credits
  • The Media and Democratisation: Global Perspectives 30 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits
  • Communication and Public Opinion 30 credits
  • Multimedia Journalism 30 credits
  • Communication and Development 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Radio Technologies, Industries and Cultures 30 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Cultures of Contemporary Photography 30 credits
  • Cinematics and Photography 30 credits
  • Integrated Communication 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • Critical Debates in Culture and Place 30 credits
  • 'Race', Identity and Culture in the Black Atlantic 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction?30 credits

For more information on typical modules, read Public Relations and Society MA Full Time in the course catalogue

For more information on typical modules, read Public Relations and Society MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

Assessment methods may vary depending on the modules you choose. They’re likely to include essays, case analyses, group projects and reports. Optional modules may even use literature reviews, campaign reports or even video and photography projects.

Career opportunities

This is not a practical training course, but it gives you a real insight into the construction, influence and impact of PR in a range of contexts.

You’ll also acquire or refine high-level skills in areas such as research, analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.

You’ll be well prepared for a career in PR or public affairs in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for PR professionals in specialist sectors such as finance or the non-profit sector.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media

• The Digital Edge

• PR Branding and Promotion

• The Business and Politics of Digital Media

• Global Media

• Professional and Promotional Writing

• Digital Skills and Defence

• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in

preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.

-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.

-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.

-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA



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We welcome proposals for research in any area connected with media, communications, digital media, cultural theory and practice. We give priority to those with proposals for research within the areas of interest of . Read more

We welcome proposals for research in any area connected with media, communications, digital media, cultural theory and practice.

We give priority to those with proposals for research within the areas of interest of our staff.

Research degrees in this department have two elements:

  • the research work that you carry out individually under supervision
  • a programme of taught courses, which brings you into contact with other students within Goldsmiths

Supervisors and their students form loose research teams, sometimes on a joint basis with another group. When you apply, please indicate your intended research area and any preference for a particular supervisor.

You'll be assessed by a thesis and viva voce.

Find out more about research degrees at Goldsmiths

Research

Having celebrated its 35th anniversary in 2013, Goldsmiths’ Department of Media and Communications is one of the oldest and largest media departments in the UK. It is also unique in its diversity of approaches to, and articulations of, the disciplinary conjunctures around media and culture.

The department has equal research strengths in media and communications and in cultural studies research, in humanities and in social sciences approaches, and in theory- and practice-driven work. Its work spans a wide range of topics and modes of enquiry – from philosophical studies of technology and human life to sociological investigations of media production and use; from issues of identity, embodiment and becoming to post-feminism, queer theory and critical race studies; from global screen studies and transnational investigations of media and culture to news’ role in contemporary democracy.

The Department’s research falls into five main strands which make up our research groupings:

(1) Media and Democracy: building on the work of the Leverhulme programme on the media’s contribution to democracy, including the changing nature of journalism and political communication; studying globalisation in relation to issues of diaspora and nationhood 

(2) Economy, Culture and Communication: investigating communication and discourse in finance and financial media; everyday representations and understandings of the economy and economic life; creative labour, neoliberalism and organisational practices in the arts and cultural industries; the impact of the promotional professions (branding, PR, marketing) on the economy, culture and society

(3) Media Futures: bringing together humanities and social sciences approaches to understanding the changing role of media technologies and global media flows in society, economy and science 

(4) Gender, Feminism and Contemporary Cultures: connecting the long tradition of work within the Department on culture, representation, embodiment and affect to its specific strengths in gender, race, sexuality and labour in national and international contexts 

(5) Screen Cultures and Media Arts: consolidating the long-standing focus on screen cultures within the Department, as concentrated within the Leverhulme programme, combined with an exploration of media arts such as photography, video, digital imagining, sound and performance.

Many of the projects undertaken within the Department are collaborative in nature - such as the work conducted under the umbrella of Goldsmiths Leverhulme Media Research Centre, funded with a 2006 Leverhulme grant to study the design and significance of various contemporary media spaces. Members of the Department have also received funding from AHRC, British Academy, British Council, Carnegie Trust UK, Council for British Research in the Levant, ESRC, EPSRC, Guggenheim Foundation, Higher Education Academy, Hong Kong Research Grants Council, JISC, London Centre for Arts and Cultural Exchange, Media Trust and Open Society Foundation.

As well as working on collaborative projects, members of the Department have published many books with high-impact international presses, on a diverse range of topics: affect and emotion, artificial intelligence, bioethics, the body and experience, branding, broadcasting, democracy, film history, the future of journalism, media geographies, the mediation of power, post-feminism, postcolonial politics, sound and video cultures.

Members of the Department edit leading academic journals, including Body and SocietyCulture Machine and its sister project, Photomediations Machine), Global Media and CommunicationInternational Journal of Cultural StudiesSubjectivity and photographies.

Recent research projects

Find out more about research in the Department of Media and Communications

Skills & careers

We aim to develop students who are able to express themselves creatively and self-critically in theoretical and/or practice work. You'll develop research skills, presentation skills, an understanding of the workings of the media and their broad cultural and social impacts and an understanding of the pleasures of media consumption.



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This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. Read more

About the course

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media.

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies.

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy.

This combination will provide you with the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work ethically in PR at an international level.

Aims

You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance.

You will learn about the history of the role of public relations in the media.

You will acquire an advanced understanding of the functioning of public relations in the contemporary media.

You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations.

You will be able to reflect critically on public relations practices within media organisations and to reflect intellectually on their PR practice.

You will develop the knowledge and skills necessary for the ethical development of your career in Media PR.

Course Content

The MA consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Public Relations Propaganda and Spin
Key Issues in Media and Public Relations
Building a PR Campaign
Media Marketing and Public Relations

Optional modules:

Media and Public Relations Major Project 1
Media and Public Relations Major Project 2

Teaching

The Media and Public Relations MA is taught through lectures, seminars, workshops, screenings and industry speakers.

Assessment

The MA will be assessed through a combination of essays, reports, case studies, campaign design and a dissertation.

Special Features

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our
MA is innovative because it combines theory and practice.

Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations including film, TV and other news organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

We have experts teaching on the course with both theoretical and practical experience.

This programme has grown out of the research interests and expertise of the team, giving it a distinctive character.

The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

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The Master of Research (MRes) degree prepares you for study at MPhil/PhD level. We welcome proposals for research in any area connected with media, communications, and cultural theory and practice. Read more

The Master of Research (MRes) degree prepares you for study at MPhil/PhD level.

We welcome proposals for research in any area connected with media, communications, and cultural theory and practice.

The programme combines taught modules in research methodology with a 20,000-word dissertation, and offers advanced-level training to appropriately qualified students. 

We give priority to those with proposals for research within the areas of interest of our staff.

You will be assessed through your research dissertation, and a portfolio of two essays.

Research

Having celebrated its 35th anniversary in 2013, Goldsmiths’ Department of Media and Communications is one of the oldest and largest media departments in the UK. It is also unique in its diversity of approaches to, and articulations of, the disciplinary conjunctures around media and culture.

The Department has equal research strengths in media and communications and in cultural studies research, in humanities and in social sciences approaches, and in theory- and practice-driven work. Its work spans a wide range of topics and modes of enquiry – from philosophical studies of technology and human life to sociological investigations of media production and use; from issues of identity, embodiment and becoming to post-feminism, queer theory and critical race studies; from global screen studies and transnational investigations of media and culture to news’ role in contemporary democracy. 

The Department’s research falls into five main strands which make up our research groupings:

(1) Media and Democracy: building on the work of the Leverhulme programme on the media’s contribution to democracy, including the changing nature of journalism and political communication; studying globalisation in relation to issues of diaspora and nationhood 

(2) Economy, Culture and Communication: investigating communication and discourse in finance and financial media; everyday representations and understandings of the economy and economic life; creative labour, neoliberalism and organisational practices in the arts and cultural industries; the impact of the promotional professions (branding, PR, marketing) on the economy, culture and society

(3) Media Futures: bringing together humanities and social sciences approaches to understanding the changing role of media technologies and global media flows in society, economy and science 

(4) Gender, Feminism and Contemporary Cultures: connecting the long tradition of work within the Department on culture, representation, embodiment and affect to its specific strengths in gender, race, sexuality and labour in national and international contexts 

(5) Screen Cultures and Media Arts: consolidating the long-standing focus on screen cultures within the Department, as concentrated within the Leverhulme programme, combined with an exploration of media arts such as photography, video, digital imagining, sound and performance.

Many of the projects undertaken within the Department are collaborative in nature - such as the work conducted under the umbrella of Goldsmiths Leverhulme Media Research Centre, funded with a 2006 Leverhulme grant to study the design and significance of various contemporary media spaces. Members of the Department have also received funding from AHRC, British Academy, British Council, Carnegie Trust UK, Council for British Research in the Levant, ESRC, EPSRC, Guggenheim Foundation, Higher Education Academy, Hong Kong Research Grants Council, JISC, London Centre for Arts and Cultural Exchange, Media Trust and Open Society Foundation.

As well as working on collaborative projects, members of the Department have published many books with high-impact international presses, on a diverse range of topics: affect and emotion, artificial intelligence, bioethics, the body and experience, branding, broadcasting, democracy, film history, the future of journalism, media geographies, the mediation of power, post-feminism, postcolonial politics, sound and video cultures.

Members of the Department edit leading academic journals, including Body and SocietyCulture Machine and its sister project, Photomediations Machine), Global Media and CommunicationInternational Journal of Cultural StudiesSubjectivity and photographies.

Recent Research Projects

Skills & careers

The Department of Media and Communications aims to develop students who should be able to express themselves creatively and self-critically in theoretical and/or practice work. 

You'll also develop: 

  • an understanding of the workings of the media and their broad cultural and social impacts
  • an understanding of the pleasures of media consumption

Find out more about employability at Goldsmiths.



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Smartphones and social media, digital networks and big data, gamification and mobile platforms – new media continue to change the way we live, work and communicate. Read more

Smartphones and social media, digital networks and big data, gamification and mobile platforms – new media continue to change the way we live, work and communicate. This programme interrogates the impact of digital technologies on individuals and society, and provides you with the skills and knowledge to be able to think critically and creatively about new media.

Working both individually and in teams, you will learn about diverse digital media techniques and processes, including coding and hacking, web design, mapping and visualisation, scraping and mining, interactive narratives, animation, digital ethnography, action research, prototyping and iterative design, representation, and more. Through an applied, hands-on approach, you will gain an understanding of the social, cultural and economic roles of new media, and explore what it is like to work in the new media industries.

With a range of optional modules to choose from, you will also be able to expand your knowledge into areas such as multimedia journalism, cinema and photography, political and promotional communication, feminism and the media, and many more. Taught by expert practitioners and researchers, you will gain the knowledge and skills to thrive in this dynamic, fast-paced sector.Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

Depending on your previous experience, you may need to take the module New Media Production Skills to develop your knowledge of visual design software, HTML, CSS, PHP, WordPress, Javascript and animation. The module isn’t assessed so it will appear in your transcript, but won’t count towards your classification.

In each semester you’ll study core modules that build your knowledge of new media contexts and practice. You’ll consider the relationship between new media and contemporary culture and the interactive forms and practices that are emerging. Then you’ll gain practical production, project management and critical skills and respond to new media briefs in collaborative projects.

You’ll then have the chance to broaden your approach with your choice of optional modules, from photography and cinematics to political communication, television narratives and public relations in society.

To demonstrate the skills you’ve gained, you’ll also undertake a major independent project. You can choose to submit a dissertation and take classes on research methods throughout the year, or you can work on a sustained, practical new media project with a written element.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Digital Practices 30 credits
  • New Media Independent Project 30 credits

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Public Relations Theory 30 credits
  • Dissertation and Research Methods 60 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits
  • Multimedia Journalism 30 credits
  • New Media Production Skills 10 credits
  • The Cultural History of Promotional Communication 30 credits
  • Individual Directed Study (New Media) 30 credits
  • Radio Technologies, Industries and Cultures 30 credits
  • New Media Independent Project 60 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Cultures of Contemporary Photography 30 credits
  • Cinematics and Photography 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • Critical Debates in Culture and Place 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction?30 credits

For more information on typical modules, read New Media MA Full Time in the course catalogue

For more information on typical modules, read New Media MA Part Time in the course catalogue

Learning and teaching

You’ll be taught in a mixture of practical workshops, lectures and small group seminars which allow you to discuss your reading and present some of your research to other students. Independent study is also crucial to this degree, allowing you to practice your skills and deepen your knowledge.

Assessment

We also use a range of assessment methods, depending on the modules you choose. They’re likely to include practical projects, essays, reports, group and individual presentations and case studies among others.

Career opportunities

This programme is still relatively new, and digital media are rapidly growing, evolving and expanding.

People with high-level production and project management skills in new media will be in high demand for decades to come, and this programme will equip you with the knowledge and skills to thrive in a wide – and rapidly expanding – range of careers in new media practice.

These could include digital marketing, animation, web design and development, social media, analytics, PR and consultancy among others. You’ll also be well prepared for future research in this young and fast-changing field.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.

To present the principles, theories and techniques surrounding video making.

To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.

To provide a critical overview of the role of public relations (PR) and promotional practice.

To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design

• Video and Documentary Making

• Public Relations (PR), Branding and Promotion

• Reporting Terrorism

• Global Media

• Risk Reporting

• The Business and Politics of Digital Media

• Development Communications

• Online Journalism

• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.



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This interdisciplinary programme will allow you to benefit from the expertise of both the School of Sociology and Social Policy and the School of Media and Communication, enabling you to gain an in-depth understanding of key issues, debates and theoretical perspectives, and to critically analyse the relationship between culture, media and society. Read more

This interdisciplinary programme will allow you to benefit from the expertise of both the School of Sociology and Social Policy and the School of Media and Communication, enabling you to gain an in-depth understanding of key issues, debates and theoretical perspectives, and to critically analyse the relationship between culture, media and society.

Taught by leading researchers in the field, this programme covers key issues and concepts such as: media and social media; consumerism; audiences; representation; globalisation; migration and place; tourism; creative work and material culture. Through its grounding in sociological approaches to the study of culture and media, a concern with questions of power, inequality and identity will be threaded through the course, enabling you to think critically about the relationship between gender, class, race and ethnicity, and the cultural realm.

In addition to developing a specialist knowledge in the field, you will also acquire key transferable skills in research, communication, analytical skills, self-management and group working, which will open up a range of career pathways within the media and creative industries and beyond.

Highlights

  • Benefit from the expertise of both the School of Sociology and Social Policy and the School of Media and Communication.
  • Gain specialist knowledge in the areas of consumerism, media and social media, globalisation, representation and more.
  • Tailor the programme according to your interests with optional modules which cover PR, journalism, identity, cultural history and reality TV.
  • Develop transferable skills including in research, analysis, group work and communication.
  • Prepare for careers in PR, communications and media policy, social and digital media, media market, audience research and others.

Course content

Compulsory modules on Researching Society and Culture, Understanding Society and Culture, and Sociology of Media and Culture, will provide a solid grounding in key sociological theories for the study of society, culture and media, and methodological debates and approaches.

In addition to the core compulsory modules, you will have the opportunity to choose from a range of optional modules delivered by the School of Media and Communication, enabling you to tailor the programme to pursue your specialist interests.

The final dissertation project will allow you to design, develop and implement your own critical research enquiry into an aspect of culture and media.

Course structure

Compulsory modules

  • Researching Culture and Society 30 credits
  • Understanding Society and Culture 30 credits
  • Sociology of Media and Culture 30 credits
  • Dissertation (Media & Culture) 60 credits

Optional modules

  • Public Relations, Culture and Society 30 credits
  • Communication and Public Opinion 30 credits
  • Journalism Practice and Policy 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction? 30 credits

For more information on typical modules, read Society, Culture and Media MA Full Time in the course catalogue

For more information on typical modules, read Society, Culture and Media MA Part Time in the course catalogue

Learning and teaching

Throughout the course you will be exposed to a variety of teaching methods including guest lectures, seminars, presentations, group work, blended learning and independent critical enquiry.

Assessment

Assessment will include a series of short quizzes, a group project, an essay and dissertation.

Career opportunities

The combined nature of the programme will equip you with key transferable skills and the specialist knowledge required to pursue a career in sociology or media and culture. The national and international growth of the media and creative industries has sparked greater demand for graduates who possess advanced skills and knowledge in the field, opening opportunities in communications and media policy, PR, social and digital media, media markets and audience research or other cultural and creative industries.

Additionally, the sociology element of the programme will allow you to apply your knowledge and skills in fields such as education, statutory and voluntary agencies, NGOs (non-governmental organisations), INGOs (international non-governmental agencies) and charities. The programme also provides a basis for progression onto a PhD in sociology and media studies, and a strong grounding for an interdisciplinary PhD.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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Why study at Roehampton. This course is taught by researchers who are recognised leaders in their field. . Will help you develop the skills and independent critical thinking required for the ‘knowledge worker’ of the future. Read more

Why study at Roehampton

  • This course is taught by researchers who are recognised leaders in their field. 
  • Will help you develop the skills and independent critical thinking required for the ‘knowledge worker’ of the future.
  • Allows you to engage with contemporary developments and debate in media, communication and culture, including feminism, cultural identity and globalisation
  • Roehampton is ranked best modern university in London (Complete University Guide 2018) and the most research-intensive modern university in the UK (Research Excellence Framework 2014).

Course summary

This course is ideal if you wish to pursue media, communications and cultural inquiry in order to develop a media-based career.

On this course you will cover all aspects of media, communications and cultural studies, from exploring cultural theories and concepts such as Marxism, post-Marxism, feminism, psychoanalysis, post-colonialism and globalisation, to the developments and debates around media and cultural industries such as TV, film, print media and the internet. You will analyse the politics of identity in the context of media and cultural representations, especially in the changing media and web landscape.

You’ll be taught by staff who have strong research profiles with publications in the area of cultural studies theory, culture and politics, tabloid culture, reality television, psychoanalysis, television history and industry, the globalisation of media and culture, contemporary trends in the television industry, as well as travel writing. 

You will become a member of the Centre for Research in Film and Audiovisual Cultures (CRFAC), giving you access to a diverse programme of research seminars, symposia and special events organised in collaboration with institutions such as the British Film Institute. Your studies are complemented by visiting lectures given by media and cultural industry professionals such as film makers and scholars from other institutions. 

Roehampton's location in London is ideal for media and culture students as you can take advantage of your location by immersing yourself in the wealth of creative cultural institutions and media companies that the capital has to offer, unrivalled by any other city in the UK.

Content

On the course, you will gain an in depth understanding of the role of the media in everyday life, and of its relation to culture and formations of identity and subjectivity. 

You will be introduced to, and evaluate, a number of influential and important communication theories and concepts associated with the public sphere, globalisation, promotional culture, media organisations and new media, as well as discourse analysis. 

You will engage with the politics of identity in the context of media and cultural representations and explore debates around social difference through a consideration of various defining conditions including gender, class, ethnicity, history, nationality, sexuality, taste and consumer choices.

You will also explore the representation of social reality and the social self in both mass and new media. By focusing on a range of non-fiction formats including reality television, ‘unscripted’ video, user-generated content and the development of the social web, you will address established and newer scholarly debates concerning ‘truth telling’, confession, surveillance and the production of knowledge about the self and its place in the world. 

You’ll end the year by undertaking a dissertation or research project which will give you the opportunity to deepen your research skills and knowledge about a topic of particular interest to you.

Modules

Some of the modules we currently offer include:

  • The Politics of Identity
  • Communication and Culture: Theories and Approaches 
  • Research Methods: Communication and Culture
  • Media and Memory
  • Global Media and Communications
  • The Media and the Social Self
  • Media, Culture and the Inner World
  • Identity, Travel and Culture

Career options

The MA helps students prepare for successful careers in communications and the cultural industries including film, journalism and publishing. Students may opt to do media research or further academic study.

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The media play an important role in entertaining and informing the public – but they also make up a huge industry that employs thousands of people worldwide. Read more

The media play an important role in entertaining and informing the public – but they also make up a huge industry that employs thousands of people worldwide. This programme will give you an insight into both aspects of the media industries, as you analyse their cultural and economic dimensions.

You’ll explore the full range of media production, from individual bloggers to huge corporations. Taking an international approach, you’ll study the development of contemporary media to understand current trends. It’s a truly interdisciplinary programme, drawing on communication and cultural studies, economics, anthropology, business and management studies, sociology, politics, law, literature, art history and music.

Guided by leading researchers in the field, many of whom are involved in our Media Industries Research Centre, you’ll gain an insight into how television, film, music, online media, newspapers, magazines and advertising are produced, and what it’s like to work in each industry.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

You’ll develop your knowledge of the full range of media industries through core modules that run in each semester.

You’ll be introduced to issues and debates in media studies as well as the impacts of developments such as digitalisation and marketisation. Then you’ll explore the organisational dynamics of industries such as television, film, music, digital media, newspapers, magazines and advertising to consider what it’s like to work in them.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

Alongside the compulsory modules, you’ll be able to tailor the programme to suit your own interests by selecting from a range of optional modules on topics such as television narrative, identity and media, political communication, cultural policy, international film industries and public relations, among others.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Dissertation and Research Methods 60 credits
  • The Media Industries 30 credits
  • Media Production Analysis 30 credits 

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Communication and International Affairs 30 credits
  • Feminism, Identity and Media 30 credits
  • Media, Culture and Globalisation 30 credits
  • International Film Industries 30 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits
  • Communication and Public Opinion 30 credits
  • Multimedia Journalism 30 credits
  • Communication and Development 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Radio Technologies, Industries and Cultures 30 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Cultures of Contemporary Photography 30 credits
  • Cinematics and Photography 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • Cultural Policy: Models and Debates 30 credits
  • Critical Debates in Culture and Place 30 credits
  • 'Race', Identity and Culture in the Black Atlantic 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction 30 credits

For more information on typical modules, read Media Industries MA Full Time in the course catalogue

For more information on typical modules, read Media Industries MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

We use different methods to assess your progress, depending on the modules you choose. These are likely to include essays, video or photography work, presentations or project work and reports.

Career opportunities

This programme will prepare you for a variety of careers in the management and production of media content, both in the UK and worldwide. You’ll also be equipped to work in communications in broader contexts such as communications and media policy, PR or other cultural and creative industries.

You’ll also be well placed to pursue your research at PhD level, and even pursue an academic career.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.




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Are you interested in the creative industries? Want to learn more about management and promotional culture?. Read more
Are you interested in the creative industries? Want to learn more about management and promotional culture?

Mass Communication Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media.

You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level.

You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.

This course is also taught on our London campus. This course can also be started in January - please view this web-page for details: https://www.northumbria.ac.uk/study-at-northumbria/courses/mass-communication-management-dtfmax6/

Learn From The Best

Dr Sarah Ralph is a lecturer in Media and Cultural Studies, and her expertise lies in the realm of empirical methods and approaches to the study of production cultures, media audiences and reception.

Dr Ibrahim Seaga Shaw has a background as a reporter, editor, sub editor and correspondent in Sierra Leone, France and the UK, and brings real-life issues to the classroom.

Dr Gabriel Moreno practiced journalism for 13 years, including as a general and financial news correspondent with Reuters news agency in Mexico City. He was awarded a PhD in Journalism and Mass Communication from Westminster University and is currently involved in research projects involving new media and migration, and social media and environmental communication. He became a fellow of the UK’s Higher Education Academy in December 2015.

Teaching And Assessment

You’ll learn through a mix of theory and practice, including taught sessions, field trips, lectures, seminars and group assignments.

You’ll discover the theories and issues informing real-work examples within a range of media and cultural industries and then put these to use in workshop activities which reinforce the links between theory and practice. You will be encouraged to develop your communication skills by taking an active part in seminars.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

You will have the opportunity to go on at least one industry visit and hear from professionals working in a local media organisation. Previous visits have included to sites which represent successful local cultural regeneration such as BALTIC Centre for Contemporary Arts and Sage, Gateshead.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
MP7002 - Advertising and Promotional Cultures (Core, 30 Credits)
MP7003 - Working in Mass Communication Industries (Core, 30 Credits)
MP7004 - Media Dissertation (Core, 60 Credits)
MP7005 - Research Methods (Core, 30 Credits)
VA7006 - Cultural Management, Enterprise & Leadership (Core, 30 Credits)

Learning Environment

Your learning experience is enhanced by new technologies used to deliver and assess your course modules, including online reading lists and electronic submission of assignments. You are also encouraged to use social media to communicate with your peers and students regularly develop module Facebook groups for this purpose.

You will have access to an e-learning portal that provides lecture materials, assessment criteria, handbooks and additional learning materials such as videos, podcasts and news items.

You will have access to state-of-the art facilities such as the university library which has been recognised as being in the top three in the UK (tied with Cambridge University).

As part of the research methods module, you will explore using online forms for survey research, including social media and generic software tools such as Survey Monkey.

If you are an international student, you can develop your literacy and communications skills through English for Specific Academic Purposes.

Research-Rich Learning

Northumbria University is ranked in the UK top 20 for the quality of research outputs in communication, cultural and media studies (REF 2014).

70% of Northumbria’s research in Communication, Cultural and Media Studies is rated as being either world leading or internationally excellent.

The Mass Communication Management course has been designed with the help of industry practitioners so you will be graduating with the latest knowledge and skills required by the creative and media industries.

You will be learning from tutors who are specialists in their disciplines and who are research active at the cutting-edge of their field. Their expertise and industry experience helps to bring theory to life in the classroom.

You will develop your own practical research skills and will be able to demonstrate your own interest in at least one aspect of the wider cultural industry through planning, executing and writing-up an empirically-focused research project.

Give Your Career An Edge

Your course is designed to give you the skills and competencies, theory and practical experience that employers in the media industries are looking for.

You will be encouraged to think like an entrepreneur and to understand the behaviours you need to exhibit in order to succeed in your future career aspirations. Graduates are global citizens who are not afraid to ask the big, challenging questions.

The diverse examples and case studies which are used across the modules provide a good grounding in a range of different media industries, enabling you to be a credible applicant for opportunities in a range of cultural industries.

Taking part in seminar discussions and group activities will encourage you to develop teamwork and a range of other transferable skills including effective communication, relationship-building and personal time management.

Your Future

This course will foster your intellectual curiosity and help you become a reflective and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts.

You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your understanding. This combination of critical knowledge and skills will provide you with an excellent foundation for pursuing your future career.

On graduation, you could progress into a career in advertising, marketing, media or journalism.

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This distinctive programme allows you to think about the critical and creative relationships between film, photography and the media, while developing your skills to produce projects of your own. Read more

This distinctive programme allows you to think about the critical and creative relationships between film, photography and the media, while developing your skills to produce projects of your own.

A major independent project sits at the heart of the course, supported by modules that put your practice into the context of contemporary debates. You’ll explore the different critical approaches to the making and consumption of photography and film, allowing them to inform the short film and photography projects you’ll work on.

It’s a flexible programme which allows you to choose from a range of optional modules to focus on topics that suit your own creative and critical interests. You could study cultural policy, international film industries, film and TV writing, feminism in the media and more.

You’ll be taught by leading researchers and practitioners in the field, and our cutting edge research will inform all your teaching.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

The whole programme is based around a major independent project. You can choose to complete a dissertation and take classes developing your knowledge of research methods to support your work. Alternatively, you can complete a short film or photography project that you’ll exhibit at the end of the programme.

The modules you study throughout the year give you the theoretical and contextual knowledge you need to inform your project, as well as developing your skills in filmmaking and photography.

You’ll study two core modules. One will explore the links between photographic creativity, optical science and the nature of cinema and allow you to work on a short film project. The other will look at the historical development of photographic practice, contemporary issues and debates.

Alongside these modules you’ll choose from a range of options to focus on topics that interest you, from film industries around the world to new media, cultural policy, communication and development, television narrative and more.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Cultures of Contemporary Photography 30 credits
  • Cinematics and Photography 30 credits

Optional modules

  • Feminism, Identity and Media 30 credits
  • International Film Industries 30 credits
  • The Media and Democratisation: Global Perspectives 30 credits
  • Dissertation and Research Methods 60 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits
  • Communication and Development 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Identity, Culture and Technology 30 credits
  • Final Independent Project 60 credits
  • Urban Narratives 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • Cultural Policy: Models and Debates 30 credits
  • Critical Debates in Culture and Place 30 credits
  • Writing for Film and Television 30 credits
  • 'Race', Identity and Culture in the Black Atlantic 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction? 30 credits

For more information on typical modules, read Film, Photography and Media MA Full Time in the course catalogue

For more information on typical modules, read Film, Photography and Media MA Part Time in the course catalogue

Learning and teaching

We use learning methods that reflect the diversity of the programme, including workshops, lectures, seminars, group learning, tutorials and film screenings. Independent study is also a vital element of the programme, since it allows you to develop your skills and explore your creativity in practical work.

Assessment

We also use different methods of assessment, some of which will depend on the modules you choose. These are likely to include portfolios of practical work, group and individual projects and reports, essays, literature reviews, case studies, presentations, scripts and commentaries.

Career opportunities

This programme will give you a broad base of knowledge and skills across two important forms of communication. It will also equip you with cultural awareness and advanced skills in research, analysis, interpretation and oral and written communication.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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Modern democracies are increasingly shaped by the relationships between politicians, mass media and citizens. This interdisciplinary programme applies ideas from a range of approaches to give you an insight into the context and production of political journalism and communication. Read more

Modern democracies are increasingly shaped by the relationships between politicians, mass media and citizens. This interdisciplinary programme applies ideas from a range of approaches to give you an insight into the context and production of political journalism and communication.

Core modules will introduce you to political communication in established and emerging democracies worldwide, exploring the ethics and power dynamics at play. You’ll ask questions around media freedom, the responsibilities of journalists, ‘spin doctors’, the impact of emerging technologies and whether elections really are decided on TV.

You’ll also tailor the programme to suit your personal and career interests, choosing from optional modules on topics such as digital media, PR and the role of the media in democratisation. Supported by our Media Industries Research Centre, leading researchers and experienced practitioners, you’ll be well equipped for a career in this challenging field.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

Throughout the year you’ll study two core modules that cover the foundations of the programme, exploring the role of communications in contemporary politics.

You’ll look at different models of contemporary democracy and compare the relations between political actors, the media and citizens. From there you’ll move onto recent innovations sparked by cultural, technological and political change. With this in mind, you’ll then design a political campaign that incorporates some of these developments.

On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Dissertation and Research Methods 60 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Communication and International Affairs 30 credits
  • Feminism, Identity and Media 30 credits
  • Media, Culture and Globalisation 30 credits
  • The Media and Democratisation: Global Perspectives 30 credits
  • Communication and Public Opinion 30 credits
  • Multimedia Journalism 30 credits
  • Communication and Development 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Identity, Culture and Technology 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • 'Race', Identity and Culture in the Black Atlantic 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction?30 credits

For more information on typical modules, read Political Communication MA Full Time in the course catalogue

For more information on typical modules, read Political Communication MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

Assessments also take different forms so you can develop diverse skills. These are likely to include essays and exams as well as group presentations, projects and reports, as well as campaign analyses and case studies.

Career opportunities

This programme isn’t a practical training course, but it does give you an in-depth understanding of the role and importance of political communication – a sector which is constantly growing.

Our graduates have entered a wide range of related careers in political journalism, government communications, communications analysis and advisory roles for political parties. Others have gone on to work for international organisations and pressure groups.

You’ll also be prepared to continue with further research at PhD level and pursue an academic career.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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The MSc Digital Media Production will provide you with the skills and professional level expertise in the industry standard tools that are needed for the creation of contemporary media products. Read more
The MSc Digital Media Production will provide you with the skills and professional level expertise in the industry standard tools that are needed for the creation of contemporary media products. As a student with a first degree in a discipline other than a technically-based media subject, you will learn to operate digital equipment and manipulate data to produce finished products for the creative industries.

This course covers video and audio production, computer graphics and animation, and the making of interactive products for distribution via new media platforms, as well as the longer established media of television, video and audio. You will work on the award-winning Brookes TV, making and producing broadcasts. There are also opportunities to work on live projects for external clients, producing promotional materials, a fast expanding area of employment.

Why choose this course?

This course will enhance your career prospects and offer you the opportunity to acquire the skills needed to work in the media industry. We have excellent facilities to support your learning and use the latest industry standard tools, such as Avid, Maya, After Effects, DaVinci Resolve and ProTools.

You will learn practical skills that will enhance your portfolio and improve your employment prospects. You have the opportunity to be part of the award-winning Brookes TV and learn the art of news production. You will benefit from being part of a large faculty with a variety of research interests and extensive industrial experience and connections.

This course is open to students from any academic background. Students join us from first studies in areas such as arts, literature, business, computing and engineering, among others.

This course in detail

The course is structured around three time periods: Semester 1 runs from September to December, Semester 2 from January to May, and the summer period runs through until the end of September.

To qualify for a master’s degree you must pass all taught modules and the dissertation, together with the research and study methods module. The modules are as follows:
-Video Production
-Web Media
-Creating Character Models
-Creating Digital Animation and Visual Effects
-Newsroom Operation
-Professional Media Production
-Research and Study Methods
-The Dissertation

The course benefits from the rigorous validation and review processes at the University, and the external examiners are very positive about the course.

Please note, as courses are reviewed regularly as part of our quality assurance framework, the module lists you choose from may vary from the ones shown here.

Teaching and learning

Learning methods include lectures, directed reading, workshops, presentations, seminars, and practical and project work.

Teaching is organised on a module-credit basis, involving approximately 200 hours of student input and approximately 36 hours of staff contact, normally delivered through a weekly three-hour teaching block over a 12-week period.

Each course module is assessed individually, generally on the quality of written or design work, and to some extent on verbal presentations. Assessment methods may include essays, seminar papers, class tests, project work, design and oral presentations, workshops, simulations, and practical exercises.

Teaching and learning also draws on the diverse professional backgrounds, experience and knowledge of academics and visiting lecturers from industry.

Careers and professional development

Students graduate from the course with a broad skill set that equips them to move into a career in film and television post production, the computer games industry or live television production. Our graduates may work as freelance movie producers, graphic or games designers, but also find successful careers in international companies, such as Google, Microsoft, Discovery Channel and the BBC.

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