The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
Given the ever-increasing volume of data that businesses have access to today, there is a demand for employees who have computational and analytical skills and who can help inform business decisions to increase efficiency and ultimately build a competitive edge. Our Masters in Business Analytics has been developed with just that in mind and aims to train students to understand the variety of business environments as well as importance and relevance of decision problems facing organisations and ways of solving these using a variety of techniques.
Students will learn how to apply descriptive, predictive, and prescriptive analytics of big data concepts and techniques to generate valuable insight that can assist with decision making. Last, but not least, the Masters will provide students with hands-on experience in applying these concepts and using these techniques and most of the popular analytics software through their projects including industry projects. In sum, the programme aims to equip students with the skills required to interpret, conceptualise and convert Big Data into useful information and thus enabling students to make better informed decisions as future business managers.
All students attend and complete four core courses in Semester 1 and four option courses in Semester 2. The programme concludes with a 60-credit Dissertation. Details of core and option courses are shown below.
Core courses - Semester 1
Option courses - Semester 2
The Dissertation: Each student conducts an individual research project on a subject within business analytics, chosen in consultation with an academic supervisor. MSc candidates write up their work as a Dissertation (maximum 15,000 words with a maximum of 10% margin either way), which is submitted by the end of August. Some Dissertation topics are offered that involve working with business, NGOs or other organisations.
General Educational aims are to:
Specific Educational aims are to:
It is anticipated that the demand for data analytics employees will continue and indeed grow as analytics is viewed as a key competitive resource by many companies. If market forecasts are anything to go by then the Big Data technology and services market will grow at a 26.4% annual growth rate to $41.5 billion through 2018, or about 6 times the growth rate of the overall information technology market (Source: IDC). This will inevitably lead to further growth of the market for employees in the area of data analytics.
The new MSc in Business Analytics will offer students from a range of degree backgrounds the opportunity to equip themselves with an artillery of concepts, methods and applications of business analytics along with hands-on and practical experience in applying them to industry projects in different business settings. It is not just about being able to analyse and digest the data available but to then translate this into effective decision-making. In sum, we expect the new programme to open a range of career pathways in analytics for our graduates including business consultants, business analysts, business intelligence & analytics consultants, metrics & analytics specialists, analytics associates, data analysts, solution architects, business process analysts, management consulting associates, and operational research consultants.
If you are an ambitious social science, engineering or mathematics graduate, the internationally-recognised Transport Planning course will equip you with the tools to help address global challenges such as climate change mitigation and reduction through the development of safe and efficient city transport networks and mass public transport.
97% of our graduates find employment in a professional or managerial role, or continue with further studies.*
This ranges from transport consultancies and operating companies, through to planning departments, international agencies and academic research.
For those already in the profession, this course is seen in the industry as the passport to recognition by professional bodies.
Be taught by academics with an international reputation whose research sets industry standards, on a course that has been designed in close collaboration with industry. This includes policy, travel behaviour, modelling, data analysis, land use planning, and public transport planning and management using research and evidence from around the world.
Use research models and tools developed by our staff that set industry standards around the world.
A degree in Transport Planning will not only provide you with a deeper understanding of these analytical and predictive tools, but also gives you:
And experience what it is like to be part of a project team working across disciplinary boundaries within the transport sector. Through this, gain insights into how planning, economics, environmental science, modelling and engineering can work together to develop sustainable solutions to global challenges. This industry-inspired approach will enable you to apply your knowledge to real-world issues in the field.
Your colleagues will be among the best and brightest from Latin America to the Far East, from Africa to Europe and the UK. Together you will learn planning techniques that will help you develop transport networks that are founded on robust evidence, sustainable and equitable social principles, state-of-the-art modeling, accurate data analysis, and a profound understanding of human psychology.
ITS – the global institute teaching the transport leaders of tomorrow.
We have redesigned our suites of courses following close consultation with Industry and academia.
With a strong focus on industry needs, our degrees will prepare you for employment in your chosen field. They will also address the multi-disciplinary nature of transport – enabling you to make effective decisions for clients, employers and society.
And to experience what it’s really like to work in the transport sector, collaborate with a project team of students from our other degrees through our new Transport Integrated Project module.
The Institute for Transport Studies (ITS) was established as the UK’s first multi-disciplinary transport department, and we continue to lead the field with our research.
Our reputation allows us to invest in world-class facilities, such as the University of Leeds Driving Simulator – one of the most sophisticated in any university in the world, allowing us to research driver behaviour in controlled lab conditions. We also have access to a variety of specialist software tools including those we’ve developed in-house such as SATURN, PLUTO, DRACULA, MARS and KonSULT.
Other Study Options
This programme is available part time, allowing you to combine study with other commitments. You can work to fund your studies, or gain a new qualification without giving up an existing job. We aim to be flexible in helping you to put together a part-time course structure that meets your academic goals while recognising the constraints on your study time.
This programme is recognised by the major professional bodies in the transport sector. It fulfils the educational requirements for membership of the Chartered Institute of Logistics and Transport (CILT UK) and the Chartered Institution of Highways and Transportation (CIHT) and provides a pathway towards the Transport Planning Professional (TPP) qualification.
Postgraduate study involves a range of teaching methods, supported by independent learning. In addition to the traditional lecture and seminar formats, you’ll experience a blend of workshops, computer exercises, practical sessions, directed reading, reflective journal, student-led discussions, fieldwork and tutorials.
Assessment is equally varied and can include coursework essays, case-study reports, group assignments, posters, presentations and exams.
Transport at ITS is an applied subject. We offer plenty of opportunities for students to experience transport systems in action, both within the UK and Europe, allowing you to meet and hear directly from transport professionals and see what you’ve learned in practice.
For many of our students, the highlight of their year is the European Field Trip. This week-long trip which takes place after the summer exams and has been a fixture in the ITS calendar since 1987. The itinerary varies from year to year, but has often included Belgium, The Netherlands and Germany.
Stops en-route have included Pedestrian Centres and Docklands Transport in Rotterdam; Cycle and Traffic Calming Facilities in Delft; the Motorway Traffic Control Centre in Amsterdam; the Guided Bus System in Essen; the Wuppertal Monorail; Town Planning features in Duisburg and Dusseldorf; research talks at the University of Hasselt, and visit to the Brussels Metro.
This programme will teach you how to apply project management, industrial experimental design, sensory and quality design techniques to food product development - from concept to product launch.
You’ll develop in-depth specialist knowledge of scientific techniques and practical skills in the assessment and control of food quality, food safety, product design and new product development. In addition to industrial monitoring of quality, you will also study industry standard techniques and international standards in quality and safety management, as well as the impact of EU law and legislation on food products.
Throughout the programme you will develop an understanding of the underpinning scientific techniques in chemistry, biochemistry, physics, mathematics and biology relevant in applications of food science and the food industry.
You’ll examine different aspects of the product development process from product conception through to product launch. Through the process you’ll apply principles of project management, industrial experimental design, quality design techniques and sensory science in developing new food products and production processes that integrate consumer needs and expectations ,while at the same time conforming to food legislation, food quality and safety requirements.
The study of the principles of quality assurance, management and improvement and its application through design, measurement and monitoring will also be examined, covering aspects such as quality auditing, quality control and HACCP, predictive modelling and experimental design.
Teaching is by lectures, practical classes, tutorials, seminars and supervised research projects. Extensive use is made of IT and a wide range of materials is available to enable you to study at your own pace and in your own time, to enhance and extend the material taught formally.
Assessment is by course work and written exams which take place at the end of the semester in which the module is taught.
Postgraduates from the School go into careers in research, in the food industry, into regulatory and public bodies across the world, backed by the confidence and skills gained from studying at one of the leading schools of food science and nutrition internationally.
Our graduates are in big demand and food companies come to Leeds to recruit the best talent. Some of our past graduates hold key positions in the food industry and government agencies.
There are many opportunities open to you within the food industry, from jobs in nutrition and new product development to roles in the supply chain, purchasing, logistics and distribution. You may decide to become a development scientist, working on new foodstuffs and producing food which is safe and nutritious with a consistent flavour, colour and texture. There are roles within this area in industry, but also within government and local authority food inspection departments. Other job roles include industrial buyer, retail buyer, production manager or quality assurance manager.
Read more about typical career paths:
A Masters in food science will also serve you well in progression to research-led projects. Many of our students go on to undertake PhD research here at the University of Leeds in one of the School’s research groups.
The School of Food Science and Nutrition has its own dedicated Employability Enhancement Officer who can offer quality advice and support with regards to careers, CV and cover letter writing, job applications etc. The Employability Enhancement Officer promotes a range of opportunities available to students to ensure they maximise their capabilities through a process of personal development and career planning.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website