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Public Relations (PR) has become an increasingly influential management discipline over the last 20 years. The programme provides students with the practical and theoretical skills to enable them to help organisations communicate, build relationships and engage with increasingly demanding stakeholders. Read more
Public Relations (PR) has become an increasingly influential management discipline over the last 20 years. The programme provides students with the practical and theoretical skills to enable them to help organisations communicate, build relationships and engage with increasingly demanding stakeholders.

This programme enhances the skills you need as a PR and communications student seeking to enter the industry. It is focused on developing skills related to communications as a strategic management discipline, it enhances employability and the continuing development of the profession. You will have the opportunity to undertake an internship with an organisation as part of one of your optional courses, Professional Practice.

Studied full-time, this is aimed at students with a good first degree seeking to develop more sector-specific, specialist and reflective skills via postgraduate study prior to entering the public relations industry. The programme, when studied part time is aimed at career development for people already in the industry.

The MA PR has been developed in close conjunction with the PR industry to provide a platform of key core courses relevant to PR practice alongside a range of optional courses which provide specific sector focus. As it is based in London, a notable feature of the programme is its ability to draw on experienced PR practitioners as guest and visiting lecturers.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of the programme are:

- To develop understanding and critical reflection about the role and processes of public relations in organisations and society

- To engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work

- To develop practical skills for PR planning and implementation alongside reflective skills and scholarship and understanding of the role and agendas which develop from PR as a strategic management discipline.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/pr

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Foundations of Scholarship(PR) (15 credits)
Dissertation (45 credits)
Business English for Academic Purposes - Level 4
Contemporary Issues in PR Practice (15 credits)
Planning and Communication Skills for PR (15 credits)
Media Relations and Social Media (Level 7) (15 credits)
PR Foundations and Corporate Communications (30 credits)
Research Methods (15 credits)

Students are required to choose 2 courses from this list of options.

Internal Communication (15 credits)
Consumer and Celebrity PR (15 credits)
Campaigning PR (15 credits)
Financial PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Foundations of Scholarship(PR) (15 credits)
PR Foundations and Corporate Communications (30 credits)

Students are required to choose 1 course from this list of options.

Internal Communication (15 credits)
Consumer and Celebrity PR (15 credits)
Campaigning PR (15 credits)
Financial PR (15 credits)

- Year 2:
Students are required to study the following compulsory courses.

Dissertation (45 credits)
Contemporary Issues in PR Practice (15 credits)
Planning and Communication Skills for PR (15 credits)
Media Relations and Social Media (Level 7) (15 credits)
Research Methods (15 credits)

Students are required to choose 1 course from this list of options.

Internal Communication (15 credits)
Consumer and Celebrity PR (15 credits)
Campaigning PR (15 credits)
Financial PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Assessment

Students are assessed through written assignments, blogs, presentations and a dissertation.

Professional recognition

This programme is recognised by the Chartered Institute of Public Relations, the professional UK association for public relations in the UK. The University also belongs to the European PR Research Association (EUPRERA) and is active in links with European PR universities.

Career options

Graduates from this programme have opportunities and gained positions in public relations and corporate communications within PR
consultancies, the public sector, NGOs and charities, and companies serving a range of sectors including the consumer, technology, financial, political PR and corporate. The programme develops the knowledge, analytical skills and intellectual capabilities required for related job opportunities within sectors such as marketing, advertising and social media.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0007/643993/Prog-Spec-MA-Public-Relations.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns. Read more
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism. Read more

Overview

Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

- The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms.
- Students study alongside industry experts with a wealth of first-hand insight to share.
- The course is delivered through interactive seminars. These small group sessions allow for open discussion and regular feedback.
- Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.
- Work placements and freelance projects are a core part of the curriculum, helping to ensure that students graduate with a range of relevant workplace experience.
- Small class sizes allow for flexibility in the curriculum, helping students to tailor the course to their own interests.
- Assignments can be adapted to suit each student’s unique career ambitions or, if they are working, their employer’s needs.
- Students benefit from a range of guest speakers and practical events including a crisis simulation, an ‘eCampaign’ in a day, and participation in industry events.

The industry -

Modern PR practitioners have to grapple with communication that knows no boundaries. The stakeholder relations manager, the corporate journalist, the digital promoter, the brand content manager - these are the jobs of the future, and the graduates filling these posts will need to know how to do their public relations in an integrated way.

The corporate narrative now has to compete with the user generated content. Traditional news and feature journalism is being pushed aside by citizen journalism and brand journalism, causing PR practitioners to re-think their influencer strategies. Advertisers who were once focused on campaigns in print media are now using rich online content, while native advertising is blurring the lines between public relations and advertising. Those who can surf the waves of this multifaceted world will be the most effective (employable) strategic communicators.

The programme -

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Southampton Solent with a wealth of industry relevant experience to show potential employers.

The ‘Professional Development’ unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work. For full details of each individual unit, please see the ‘course content’ tab.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

As one of the country’s top creative universities (Which? University Student Survey, 2014), Southampton Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

Course Content

Units include:

- PR in a Multimedia World (30 credits) - this unit covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.
- Multimedia Campaign Planning (30 credits) - students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
- Media Measurement & Evaluation (15 credits) - this unit introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).
- Research Methods (15 credits) - this unit raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.
- Professional Development (30 credits) - this unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a personal development programme. This forms the basis of a freelance/workplace project and informs the student’s choice of dissertation topic.
- Major Project/Dissertation (60 credits) - the culmination of this MA programme. Theory and practice learned in the previous units inform a final research project.

Teaching, learning and assessment -

Work experience:

One unit (Professional Practice) requires a work placement or freelance project to be completed. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The course team will be available to provide support and guidance as necessary.

The placements and projects vary in length, depending on client needs. The minimum required is a two week placement, but on average the client projects last much longer.

Assessment:

Assessment methods include essays, practical portfolios, reflective reports, and campaign outputs. The major project/dissertation unit includes a presentation during the early stages of development. ‘PR in a Multimedia World’ includes an exam.

Our facilities -

We have a fully equipped IT centre with both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.

Web-based learning -

Solent’s virtual learning environment (VLE) provides quick online access to assignments, lecture notes, suggested reading and other course information. The unit materials are posted on the VLE and students are expected to have reviewed them prior to attending class. The materials include journal articles, videos and web-based resources.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

This course provides students with the skills required to progress onto a range of roles in the public relations and communication industry.

Suitable roles for graduates include:

- Public relations (agency and in-house)
- Marketing
- Digital and social media communications
- Crisis management
- Internal communications
- Research and analysis
- Content management
- Stakeholder relations
- Customer communications analysis
- Brand partnership

Links with industry -

Live client briefs are used for the ‘Multimedia Campaign’ unit. The ‘Professional Practice’ unit requires every student to undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments to suit the needs of their employers. Adaptable units include:

- Dissertation/Final Project
- Multimedia Campaigns
- Professional Practice
- Evaluation and Measurement
- PR in a Multimedia World

There is a strong relationship between the course and the Chartered Institute of Public Relations, as evidenced by the participation of the CIPR Presidents in our eBook in a day events. These events have been organised by the MA students for the past two years.

Transferable skills -

MA PR and Multimedia Communication here at Solent offers students the opportunity to develop multiple transferable skills. Graduates will have gained a range of writing, digital, account management, research presentation, marketing and public speaking skills which are valued in many industries.

Further study -

Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).

MPhil/PhD options are open to those wishing to pursue academic research and teaching.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,500 per year

International full-time fees: £10,930 per year

UK and EU part-time fees: £3,250 per year

International part-time fees: £5,465 per year

Other costs -

Students may travel to central London for an agency visit. This has taken place three times over the past six years. Coach tickets can be found for less than £20, and all day tube passes cost around £10.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Do you want to work on PR campaigns, deliver communications strategies and create exciting multimedia content? Southampton Solent University’s public relations and multimedia communications programme is both academically challenging and industry focused, helping to equip you with the essential skills that PR employers require.

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This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. Read more
This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. It is also ideal if you are a public relations practitioner with one or two years of experience, looking to develop your strategic and analytical skills whilst gaining a broader understanding of the PR industry.

The course combines academic learning and professional practice with a hands-on approach. Key areas of study include:
-The origins and history of PR from a global perspective.
-How PR is used to manage and restore organisational reputation.
-Public affairs and government communication.
-How charities and campaigning groups use PR.
-The ethical dimensions of PR and how to be an ethical PR practitioner.
-The impact of globalisation on PR practice and how to create compelling and relevant international PR campaigns.

You learn the latest techniques to succeed in the fast changing world of communications, and gain the analytical, strategic, management and organisational skills to succeed at the highest levels in PR. You develop your ability to:
-Critically evaluate key concepts, theories and debates.
-Plan and manage PR campaigns.
-Write for a wide range of communication media including print, broadcasting, and online.
-Work effectively across a wide range of media channels.
-Think and work creatively.
-Critically reflect on your own professional development.
-Develop a strong and effective social media profile.
-Use social scientific research skills across academic and industry work.

During the course you put important PR campaigns under the spotlight and work on live briefs to develop your professional skills in real-life situations. You learn how to work with bloggers and journalists, to meet their needs and develop your organsiation's reputation, and bring new ideas into the public sphere. You also develop an understanding of how academic research helps us understand the practice and development of public relations across the world.

You gain practical skills in: content creation and curation; writing news releases; organising events; researching and creating strategic PR campaigns; dealing with the media; blogger relations; crisis management; creative use of online and social media; advocacy approaches to engage with hard-to-reach audiences.

We give you the skills you need to communicate with key audiences across different media channels including print, broadcast, social media and online. It is not about ‘spin’, but great writing and verbal skills, critical and creative thinking, and understanding how the media works. You are encouraged to think about an organisation's aims and objectives and how PR knowledge can be used to achieve or question them.

The course is delivered by a team that includes award winning PR industry specialists with national and international experience across TV, health, charity, public and private sectors.

Public Relations Consultants Association

This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including: exclusive access to work placements; internships; graduate schemes and entry level jobs; free and unlimited online training; free access to the industry recognised PRCA Online Certificate.

Follow our BA and MA Public Relations Twitter feed @Shefhallam_PR

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/ma-public-relations

Professional recognition

This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

Course structure

Full time – 13 months.
Part time – 2 or 3 years.
Starts September

Postgraduate Certificate – core modules
-PR – essential theory and history
-PR for the digital era
-Practical PR and professional experience
Postgraduate Certificate – optional modules
-Writing for PR
-Media law and regulation

Postgraduate Diploma – core modules
-PR issues and crisis management
-Corporate communications
-PR, politics and lobbying
Postgraduate Diploma – optional modules
-International journalism and PR
-Print and online news reporting

MA modules
-Dissertation

Assessment: essay; dissertation; portfolio and critical evaluation of professional standard work.

Other admission requirements

If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience.

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This course, developed by the CIPR and recognised as the benchmark for professional practice in public relations by the private and public sectors, offers… Read more
This course, developed by the CIPR and recognised as the benchmark for professional practice in public relations by the private and public sectors, offers practitioners a real opportunity to develop their professionalism both by reflecting critically on their current practice and by focusing on the very hands-on teaching of strategic PR planning and its role in the achievement of broader organisational objectives. It is ideal for people wanting to develop their professional public relations expertise at a number of different stages in their career.

Typical students include:
- experienced journalists who need to develop their knowledge of organisations and strategic planning in order to facilitate a move into public relations;
- ambitious practitioners who need to take time to reflect critically on their practice in light of latest thinking and theory in order to develop their career and
- graduates who need to quickly gain an in-depth knowledge of the debates, practices and critical thinking within the profession to help them gain enough understanding to practice professionally.

This course provides PR practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals. You will understand the practice of public relations as a strategic management function, and will develop planning expertise as well as being encouraged to analyse existing practice from a critical perspective. You will benefit from sharing experiences and developing a professional network of colleagues in similar situations.

The individual project which forms part of the course offers you the opportunity to work with a supervisor over a number of months to produce a well-researched piece of work focusing on an area of your choice. Students often choose to devote this opportunity to help develop or improve specific work projects, or to develop their expertise in a particular area of public relations practice.

Teaching, learning and assessment

Teaching hours and attendance

Entry requirements:

You must have ONE of the following requirements:
- CIPR Advanced Certificate in Public Relations
- CIPR Internal Communication Certificate plus one year’s full-time employment in PR
- Postgraduate professional qualification in a related discipline (eg CIM diploma), plus one year’s full-time
employment (or equivalent part-time employment) in PR
- A degree in business/marketing/management/communication studies, plus one year’s full-time employment in PR
- Any other UK degree plus two years full time employment in PR
- NCTJ Diploma plus either five years’ journalism experience or three years’ full-time employment in PR
- Two years’ full-time employment in PR*, and the CAM Advanced Diploma in Marketing Communication
- LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two years’ experience in PR
- Four years’ full-time employment in PR and five GCSE passes, one of which must be in English Language.

International: Those whose first language is not English must be able to demonstrate proficiency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Modules

PR Theory and Practice / PR Planning and Management/ Reflective Practice

Careers

The CIPR Diploma is recognised as the benchmark for professional practice in PR by employers in the private and public sectors. It helps participants to develop or diversify their careers by fostering a strategic approach to managing PR, as well as extending knowledge of areas such as internal communications, corporate culture and research. QMU graduates have gone on to progress their careers in a number of ways – graduates occupy a wide range of senior positions.

[Quick facts]
- QMU has a long history of teaching the Chartered Institute of Public Relations Diploma and remains the only Scottish Institution to deliver it.
- QMU is accredited by the Chartered Institute of Public Relations (CIPR).
- At QMU you will be taught by some of the world’s best known PR academics as well as professionals with a depth of PR experience.
- Through our intensive workshops you will build a network of your own peers which will aid your continuing professional development

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Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.

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This course is for experienced internal communication practitioners or PR professionals who want to develop their. strategic internal communication and management skills. Read more
This course is for experienced internal communication practitioners or PR professionals who want to develop their
strategic internal communication and management skills. It provides those working in internal communications with a platform for continuous development. On this course, you will take an in depth look at the role that internal communications plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role and function of technology.

Teaching, learning and assessment

Twenty hours of on campus teaching compises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Internal Communication Diploma students learn alongside CIPR Diploma and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues.

Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.

Further information is available on the CIPR website at http://www.cipr.co.uk/content/qualifications/internal-communicationdiploma.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Details will be available on the QMU website

Entry requirements:

You must have ONE of the following entry requirements:
- The CIPR Advanced Certificate in Public Relations;
- The CIPR Internal Communication Certificate plus one year’s full-time employment in PR;
- A postgraduate professional qualification in a related discipline (eg CIM Diploma), plus one year’s full-time
employment (or equivalent part-time employment) in PR;
- A degree in business/marketing/ management/communication studies, plus one year’s full-time employment in PR;
- Any other UK degree plus two years full-time employment in PR
- NCTJ Diploma plus either five years’ journalism experience or three years’ full-time employment in PR;
- Two years’ full-time employment in PR and the CAM Advanced Diploma in Marketing Communication;
- LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two
years’ experience in PR;
- Four years’ full-time employment in PR and five GCSE passes, one of which must be in English Language.

International: Those whose first language is not English must be able to demonstrate proficiency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Modules

Assessing Internal Communication/ Change Management and Communication/ Applying Advanced Communication
Theory/ Research project

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner - the hallmark of your commitment to professional development.

Quick facts

- QMU is the only institution outside London to teach the CIPR Internal Communications Diploma, the CIPR Public Affairs Diploma and the CIPR Diploma.
- QMU is accredited by the Chartered Institute of Public Relations (CIPR).
- Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
- CIPR Internal Communication Diploma graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU and towards the CIPR Diploma.
- Block teaching is a simple way of fitting your study around the demands of your job.

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The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. Read more
The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. The course focuses on the role communication expertise plays in public policy processes as they are approached in the context of strategic communications and reputation management that underpin the public affairs function. The qualification is firmly rooted in practice - with regular contributions from senior practitioners - as well as clear in its interdisciplinary theoretical basis. Public Affairs Diploma students receive 20 hours of face-to-face tuition between January and May, individual supervision for the research project (course assessment), as well as extensive online resources developed to support individual study.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Public Affairs Diploma students learn alongside and MSc Strategic Communications and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation. Further information is available on the CIPR website at http://www.cipr.co.uk/courses/public-affairs-diploma.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Details will be available on the QMU website.

Links with industry/professional bodies

Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.

Entry requirements:

You must have ONE of the following requirements:
- The CIPR Advanced Certificate in Public Relations;
- The CIPR Internal Communication Certificate plus one year'’s full-time employment in PR;
- A postgraduate professional qualification in a related discipline (eg CIM Diploma), plus one year’'s full-time employment (or equivalent part-time employment) in PR;
- A degree in business/marketing/management/communication studies, plus one year’'s full-time employment in PR;
- Any other UK degree plus two years full -time employment in PR;
- NCTJ Diploma plus either five years’ journalism experience or three years’ full -time employment in PR;
- Two years’ full-time employment in PR, and the CAM Advanced Diploma in Marketing Communication;
- LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two
years’ experience in PR;
- Four years’ full-time employment in PR and five GCSE passes, one of which must be in English Language.

NB Restrictions on existing students apply. To check eligibility of PR role email the CIPR professional development team.

International: Those whose first language is not English must be able to demonstrate proficiency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Modules

Public Policy Landscape/ Lobbying and Campaigning/ Public Affairs in the Context of Reputation Management/ Research Project

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. Studying for the CIPR Public Affairs Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner - the hallmark of your commitment to professional development.

Quick facts

- QMU is the only institution outside London to teach the CIPR Internal Communication Diploma, the CIPR Public Affairs Diploma and the CIPR Diploma.
- QMU is accredited by the Chartered Institute of Public Relations (CIPR).
- Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
- CIPR Public Affairs Diploma graduates receive credits towards a MSc Strategic Communication and Public Relations at QMU and towards the CIPR Diploma.
- Block teaching is a simple way of fitting your study around the demands of your job.

Read less
This innovative online, interactive and part-time course is specifically designed for busy PR professionals who want to progress and continue their professional development by adding an academic discipline to their practical experience, or for those looking to move into public relations. Read more
This innovative online, interactive and part-time course is specifically designed for busy PR professionals who want to progress and continue their professional development by adding an academic discipline to their practical experience, or for those looking to move into public relations.

This course also provides entry to our MSc in PR and Media Management.

As well as an underpinning in public relations theory and strategy, the course explores public relations campaign planning using the very latest digital and social media techniques.

Units are delivered using a blend of live delivery, webinar and web-based learning platforms building on Foundation Days for each unit, which will provide networking opportunities.

Students will take part in live lectures, seminars, workshops and general group discussions around the individual units from their own home or office environment. Each session will be recorded, allowing students the opportunity to access the material at a later stage, and as frequently as they require.

Experienced professionals whose qualifications pre-date the development of digital, or who are seeking to progress to a more strategic PR role will find this unique course equally valuable. It will also suit journalists, marketers or other professionals seeking a career change qualification.

Units of Study

Public Relations Theory and Strategy

Public Relations Theory and Strategy aims to provide you with an understanding of the basic PR and communications concepts and theories underlying modern public relations practice, as well as some of the broader key theories of strategy and planning which underpin PR as an academic subject and practical career path. It examines the way organisations use communication and PR in building relationships with their various stakeholder groups and examines the development and management of effective PR campaigns. It also examines the range of techniques available to practitioners, and the ways in which these techniques can be employed to address a variety of different issues /problems.

Strategy and Planning for Digital and Social Media Communications

The digital skills gap is widely recognised as a major barrier to organisations maximising the benefits of successful digital marketing and communications. This unit integrates digital and social media into organisational communication campaigns. It reviews emerging techniques and assesses their impact within integrated media communication. Learn from digital marketing specialists – each with active practitioner experience in their fields, such as email marketing, search, social media, mobile. This unit is taught by MMU on professional marketing courses, including the pioneering MSc qualifications offered by Econsultancy. On completion, you should be able to spot challenges, opportunities and key factors in the successful planning of a successful digital marketing and social media communications strategy.

Special Features

■ The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in public relations.
■ This is an online, interactive and part-time course which has been specifically designed for busy PR professionals to study alongside their working lives or for those wanting to move into the public relations industry.
■ Students can study this course from anywhere in the UK or overseas, from their own home or office environment.
■ Units are delivered using a unique blend of live delivery, webinar and web-based learning platforms.
■ Students will study two core units (30 credits each) on the programme.
■ Each unit lasts for 16 weeks, or one term. The first 10 weeks are teaching weeks followed by 6 weeks for assessment preparation.
■ On average, you can expect to engage in approximately 3-4 hours of online teaching and tutorials per week, which you will need to supplement with your own reading, preparation and assessment work. This may vary depending on the unit studied.
■ Each unit is preceded by two integral Foundation Days, which will introduce you to each topic area and the assignments, and provide an opportunity to engage with tutors and network with fellow practitioners in workshops and discussions. These sessions will be recorded so that students unable to attend can access the material online. An Induction Day will also be available before your first unit of study to familiarise you with the University and online course delivery.
■ Each unit will include regular contact with tutors and fellow students plus an Assignment Support Session to help you prepare for the assessments.
■ This course is pending approval by the Chartered Institution of Public Relations (CIPR). We have CIPR Accreditation for all other public relations courses at MMU. We are also a partner university of the Public Relations Consultants Association (PRCA).
■ As a PR student at MMU, you can gain FREE student membership of the PRCA whilst on the programme, with a range of benefits including access to professional conferences and training.
■ The course will help position you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.
■Access to our MMU PR network of practitioners and alumni on LinkedIn at: http://linkd.in/MMUPR offering contacts, work experience and employment opportunities.

Graduates from professional-level PR courses at MMU Business School have an excellent record in career progression, with many reporting promotion in their own organisations or appointment to more senior posts elsewhere after, or in some cases before completing the course.

Read less
This innovative online part-time course is specifically designed for PR professionals who want to continue their professional development by adding an academic discipline to their practical experience. Read more
This innovative online part-time course is specifically designed for PR professionals who want to continue their professional development by adding an academic discipline to their practical experience. The course will allow you to gain a senior practitioner view of current management and leadership practice in public relations, as well as the ability to plan and execute campaigns using digital techniques.

The programme is taught by highly experienced tutors and industry professionals, who are able to draw upon their substantial experience in PR. Teaching is online, using interactive weekly webinars and can be undertaken from home or the workplace, and from anywhere in the UK or beyond with internet access. You are supported by tutors and classmates you meet regularly online in a virtual classroom. Integral Foundation Days introduce each unit, and additional support days are provided to assist learning and assessments. Online applied assessments can also benefit your career or organisation. Excellent networking opportunities are available with like-minded PR professionals and academics.

Units of Study

Public Relations Theory and Strategy
This unit aims to provide you with an understanding of the basic PR and communications concepts and theories underlying modern PR practice, as well as some of the broader key theories of strategy and planning which underpin PR as an academic subject and practical career path. It examines the way organisations use communication and PR in building relationships with their various stakeholders and examines the development and management of effective PR campaigns. It also examines the range of techniques available to practitioners, and the ways in which these techniques can be employed to address a variety of different issues /problems.

Strategy and Planning for Digital and Social Media Communications
The digital skills gap is widely recognised as a major barrier to organisations maximising the benefits of successful digital marketing and communications. This unit integrates digital and social media into organisational communication campaigns. It reviews emerging techniques and assesses their impact within integrated media communication. Learn from digital marketing specialists – each with active practitioner experience in their fields, such as email marketing, search, social media, mobile. This unit is taught by MMU on professional marketing courses. On completion, you should be able to spot challenges, opportunities and key factors in the successful planning of a successful digital marketing and social media communications strategy.

Corporate Reputation and Media Management
The importance of corporate reputation and media management is increasingly recognised, in part due to the increased social, political, and consumer pressures experienced by organisations to act and to be seen to act in a more socially responsible manner and pay far greater attention to the way their activities impact on society and influence public opinion. This unit provides you with an understanding of corporate reputation, and key concepts and theories underlying current corporate reputation management practice, as well as some of the broader theories regarding corporate image and identity, corporate branding and corporate communications which underpin corporate reputation as an academic subject.

Leadership and Consultancy Management
This element comprises two smaller units - Leadership and Management Practice in PR and Business Research and Consultancy Skills. Leadership and Management Practice analyses the practical application of higher-level public relations skills in leadership and management, focusing on the language of management, ethics and professionalism. Business Research and Consultancy Skills (Research Methods) will develop your critical thinking, reflective writing and other study skills, including analysis and referencing, in order to successfully study at Masters level. In particular, it will introduce you to both academic and business research methods needed to develop a successful research brief or dissertation proposal.

A Research Project or Dissertation
This is intended to test your ability to produce an original, independent piece of scholarly work. It will demonstrate your awareness and understanding of the relevant theories and schools of thought associated with the chosen topic, and demonstrate your ability to identify relevant sources of information and to analyse their value in relation to the topic being investigated.

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units + 60 credit dissertation).

Special Features

•You can study this course from anywhere in the UK or overseas.
•You can choose to undertake a Consultancy Dissertation and base your research around your employer, a client, an industry or even a prospective employer.
•Each unit lasts for one semester over 4-5 months. This comprises 10 teaching weeks with mid-semester breaks followed by 6 weeks for assessment preparation.
•On average, you can expect to engage in approximately two hours of online teaching and tutorials per week, which you will need to supplement with your own reading, preparation and assessment work.
•Each unit is preceded by two integral Foundation Days, which will introduce you to each topic area and the assignments, and provide an opportunity to engage with tutors and network with fellow practitioners in workshops and discussions. These sessions will be recorded so that students unable to attend can access the material online.
•Each unit will include regular contact with tutors and fellow students plus an Assignment Support Session to help you prepare for the assessments.
•If you are a mature student with relevant professional qualifications or you have previously studied for a postgraduate certificate or diploma, you may be eligible for an advanced standing route on this programme.
•Practitioners holding a CIPR Diploma in Public Relations are exempt up to 60 credits for this course. This means you are exempt from taking units 1 and 3, and so can join the course at unit 2 stage. Please see below for more details.
•We are a partner university of the Public Relations Consultants Association (PRCA).
•As a PR student at MMU, you can gain FREE student membership of the PRCA whilst on the programme, with a range of benefits including access to conferences and training.
•The course will help position you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.

Read less
This Masters is professionally accredited by the Chartered Institute of Public Relations. This course is for people who want a Masters with a focus on practical skills in Public Relations. Read more
This Masters is professionally accredited by the Chartered Institute of Public Relations.

Course overview

This course is for people who want a Masters with a focus on practical skills in Public Relations. PR is about reputation. It’s about telling people the ‘what’ and ‘why’ of an organisation, charity, rock band, sports club or fashion brand. It involves a mix of journalism, business and marketing, social networking and communication theory.

Professionally accredited by the Chartered Institute of Public Relations, our Masters course gives you a competitive edge in this fast-moving industry. As part of the course, you will develop a major PR project and undertake related research and contextual studies.
Through rapid development of skills, you will be ready to move seamlessly into a job with a PR agency or in-house communications department.

An important benefit of a Masters at Sunderland is the relevance of our research expertise, which includes web writing and social media. Sunderland hosts the Centre for Research in Media and Cultural Studies (CRMCS) and the Media Department has been recognised for producing some world-leading and internationally excellent research.

To find out more about the part time version of this course, please view this web-page: http://www.sunderland.ac.uk/courses/artsdesignandmedia/postgraduate/publicrelations-part-time/

Course content

The content of the course is shaped by your personal interests with guidance and inspiration from Sunderland's supportive tutors. Modules on this course include:

Public Relations 1 (60 Credits)
-Public Relations: Theory and Practice 1 (30 Credits)
-PR and Society: Ethics and Critical Concepts (15 Credits)
-PR and Marketing Communications (15 Credits)

Public Relations 2 (60 Credits)
-Public Relations: Theory and Practice 2 (30 Credits)
-Social Media and PR (15 Credits)
-Media Research (15 Credits)

Public Relations 3 (60 Credits)
-Dissertation

Teaching and assessment

Compared to an undergraduate course, you will find that this Masters requires a higher level of independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.

We use a wide variety of teaching and learning methods which include lectures, seminars, critiques, workshops and practical demonstrations. These are supported by a range of guest speakers from diverse academic and industry backgrounds. You will also have high levels of contact with tutors who give regular feedback and support.

Facilities & location

The facilities at the David Puttnam Media Centre help you gain skills in areas such as writing, page design, online research, managing production, IT, and time management and presentation skills.

The mediaHUB
Throughout your time in Sunderland, you will have an outlet for your creative talents in the mediaHUB, a bustling multimedia newsroom on the top floor of our David Puttnam Media Centre that will give you a real taste of life as a working journalist. The mediaHUB runs websites covering sport, news, entertainments and fashion, provides the content for news bulletins on our award-winning Spark Radio and is responsible for writing and editing Spark magazine.

Journalism/PR suites
We have four journalism suites, each with 18 Apple Mac workstations with design applications and video editing. There’s an additional open access project completion suite with 20 more workstations and colour laser printing.

Broadcast Journalism Newsroom
The Broadcast Journalism Newsroom has 20 workstations plus a Sky feed with two 40” plasma screens. Each workstation has industry-standard software including NewsCutter, Burli and ENPS.

Technical support
The Journalism Newsroom has another 20 Mac workstations and offers drop-in sessions run by a rota of working journalists who can advise on projects, assignments and your personal portfolio. These sessions are available every day of the week during term time. In addition, technicians are available to help you use all the software and equipment.

Radio studios
We have six radio studios including a transmission suite for 107 Spark FM, our student-run community radio station and a city centre hub.

TV studios
We have two broadcast-quality TV studios complete with green room and changing facilities. Equipment includes four Steadicam rigs plus dolly, track and mini crane. We have over 40 full HD tapeless field camera systems.

Other media facilities
We have a live Sky feed and off-air recording facility, including DVD and Blu-ray recording, plus extensive footage archive/library. There is also a 203-seat cinema with full HD projection, 7.1 surround sound facility and the capability to play 3D feature films.

University Library Services
We’ve got a wide range of books, journals and e-books on relevant topics, with many more available through the inter-library loan service. Some useful resources for your studies include:
-Lexis, which provides full-text newspaper articles as well as access to legal information
-JSTOR (short for ‘Journal Storage’), which provides access to important journals across the humanities, social sciences and sciences
-Archival Sound Recordings with over 12,000 hours of recordings
-British Universities Film and Video Council (BUFVC), which provides resources for the production, study and use of film and related media in higher education and research

Employment & careers

Postgraduates are highly employable and, on average, earn more than individuals whose highest qualification is an undergraduate degree. On completing this course you will be equipped for roles throughout the PR and communications industries.

Recent Sunderland graduates are now working in PR consultancies as well as in the PR departments of organisations such as the Environment Agency, Tyne and Wear Sports and AA Press Office.

During the course we encourage you to gain industry experience which will enhance your skills, build up a valuable network of contacts and boost your employability.

A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.

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This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. Read more
This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.

Course content

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time).

There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-CONTEMPORARY THEORY AND ISSUES IN PR
-DISSERTATION RESEARCH SKILLS
-PLANNING AND MANAGING A PR CAMPAIGN
-PUBLIC RELATIONS AND THE MEDIA
-UNDERSTANDING PUBLIC RELATIONS

Optional modules - The option modules are taught by leading practitioners and allow you to develop your interest in specialist sectors within the PR industry. You choose two option modules.
-ADVERTISING PLANNING AND STRATEGY
-BRAND MANAGEMENT AND COMMUNICATIONS
-CAMPAIGNING FOR SOCIAL CHANGE
-CORPORATE COMMUNICATIONS
-FASHION PR
-ONLINE PR
-POLITICAL COMMUNICATIONS AND PUBLIC AFFAIRS

Associated careers

This course is particularly relevant if you want to start, or to progress, a career in public relations or one that involves communications with either internal or external stakeholders.

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Public relations is a growing presence in daily life. It’s behind much of the news and websites we read, the social media we follow and brands we choose to buy. Read more

Overview

Public relations is a growing presence in daily life. It’s behind much of the news and websites we read, the social media we follow and brands we choose to buy. It shapes how we see the world around us. This programme examines the social, political, cultural and economic functions and consequences of PR.

Core modules explore theoretical perspectives applied to PR within communication and cultural studies, and introduce you to its role as a cultural intermediary. You’ll learn to deconstruct the strategies and tactics of PR campaigns and understand how they affect both the organisations that use them and their social and cultural contexts.

You can also tailor this programme to suit you: you’ll choose from optional modules to gain specialist knowledge of topics such as new media, political communication, photography or communication and development. This isn’t a practical training course – instead it offers an insight into the way PR changes how we live, work and relate to each other.

The degree is also available to study part-time over 24 months. The part-time MA may be of special interest to those who are working in related fields as part of their career development.

Specialist Facilities

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course Content

The programme is based around two core modules that develop your understanding of PR and its role in contemporary society. You’ll think about PR as a cultural force, exploring theories and research in the field to apply them to different PR campaigns. As you investigate the relationships between PR, the media, politics and commerce, you’ll consider PR practices as they relate to other communications functions like branding, and advertising.

On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

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This programme will equip graduates with a unique blend of academic and practical public relations skills to enable them to work successfully in a dynamic sector. Read more
This programme will equip graduates with a unique blend of academic and practical public relations skills to enable them to work successfully in a dynamic sector. With a strong emphasis on application of knowledge to practice, industry skills such as public relations writing, media relations, digital communications and client management are underpinned by academic rigour focusing on public relations strategy, campaign planning and public relations specialisms. You will have the opportunity to work with real clients, including individually creating a press pack for use by an external client and working as part of an account team on a live PR project. You will be able to access our wide range of professional public relations mentors and guest speakers, and have the option to undertake an internship to gain additional work experience and academic credits. Completing the programme will enhance your prospects, equipping you with the skills and knowledge required by public relations consultancies as well as private and public sector organisations.

Units of Study

You will study FOUR taught units of 30 credits each, plus the Research Project or Dissertation (60 credits) to achieve the Masters qualification with 180 credits.

Public Relations Theory, Strategy and Planning
This unit aims to provide you with an understanding of the basic PR and communications concepts and theories underlying modern public relations practice, as well as some of the broader key theories of strategy and planning which underpin PR as an academic subject and practical career path.

Strategy and Planning for Digital and Social Media Communications
This unit integrates digital and social media into organisational communication campaigns. It reviews emerging techniques and assesses their impact within integrated media communication.

Public Relations Skills and Specialisms
This unit covers a number of the most important skills needed by the public relations practitioner, including writing and media relations. Effective writing skills are a prerequisite for a career in public relations, and the unit will explore how to create effective messages and write well and clearly for a variety of target audiences.

Research Methods and Investigating Business Practice
This unit will develop your critical thinking, reflective writing and other study skills, including analysis and referencing, in order to successfully study at Masters level. Investigating Business Practice will enable you to work with a client on a live brief with other students. The brief normally requires you to work as a PR Account Team to produce a public relations campaign in response to key issues an organisation may face.

Research Project or Dissertation
A Master’s research project or dissertation is intended to test your ability to produce a substantial, original, and independent piece of scholarly work. It should also demonstrate your awareness and understanding of the relevant theories and schools of thought associated with the chosen topic, and demonstrate your ability to identify relevant sources of information and to analyse their value in relation to the topic being investigated.

Special Features

• This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter timeframe. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
• This course is approved by the Chartered Institution of Public Relations (CIPR) and we are a partner university of the Public Relations Consultants Association (PRCA). As a PR student at MMU, you can gain FREE student membership of these professional organisations whilst on the programme, with a range of benefits including access to professional conferences and training.
• You will be taught in the Business School’s £75 million teaching and research headquarters in central Manchester.
• Positions you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.
• Access to our MMU PR network of practitioners and alumni on LinkedIn at: http://linkd.in/MMUPR offering contacts, work experience and employment opportunities.
• You will work as part of an account team on a live project under the guidance of an academic tutor who is also an experienced PR manager.
• You will work individually with an external client organisation to prepare a press pack containing original material for the media, including a press release, social media press release, article, case study and photography for distribution to target media. This enables you to develop your client management skills and you are supported by an academic tutor who is also an experienced PR manager.
• We encourage work experience placements and support you in finding suitable jobs on completion of the programme.
• Access to our international alumni network of graduates working in public relations.

Read less
Your course takes in an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. Read more
Your course takes in an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and acquire strategic theories, tools and techniques to improve your decision making and effectiveness. You will also critically analyse the role of public relations within different organisations.

You will be taught by one of the most prestigious centres for public relations in Europe, and you will benefit from our full range of specialist resources such as online journals and our Library with 24/7 access. Links with industry - negionally, nationally and internationally - mean that our successful students are in a position to develop professional relationships with potential employers.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008

Visit the website http://courses.leedsbeckett.ac.uk/cipr_dip

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

The CIPR Diploma is a qualification recognised across the PR profession. It has helped many of our graduates advance their PR careers by enabling them to adopt a more strategic and structured approach to PR. Leeds Beckett and other universities recognise the CIPR Diploma for advanced standing/exemptions on their masters programmes.

- Communications Manager
- Digital Content Editor
- Media and Engagement Officer
- Media Relations Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our academics have substantial professional experience in public relations. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'. The bestselling textbook 'Exploring Public Relations' is edited by Professor Ralph Tench and Liz Yeomans (our previous and present subject group leaders) with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR Diploma.

Successful Alumni Simon Collister is Head of Non-Profit and Public Sector at the specialist social media agency, We Are Social. He is a member of the CIPR Advisory Panel on New Media and non-executive director with the Open Rights Group. He was previously Head of Digital at global PR agencies, Weber Shandwick and Edelman.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

PR Theory & Practice
This module develops the ability to analyse and critique a range of public relations concepts, models and theories and to apply them to public relations practice.

Personal Skills & Development
This module supports students conducting a self-directed research project into an aspect of public relations practice and/or theory, reviewing and critiquing appropriate literature and using primary and secondary research methods.

PR Planning & Management
This module develops the ability to explain, critique and apply a range of theories and practices to strategic public relations planning and management, considering publics, messages, media, research and evaluation.

Professor Christopher Prince

Dean and Pro Vice Chancellor of the Faculty of Business and Law

"We are proud of the success of our national and international graduates."

With over 20 years' experience of designing and delivering in-company education and training for private and public sector organisations in the UK and overseas, Professor Prince speaks at world-wide conferences on corporate education, his area of business expertise. In addition to his academic role within our University he also acts as an advisor to a number of leading blue-chip companies on management and organisational development. Professor Prince has also served as a member of the UK's Association of Business Schools' Executive, and as the Chair of the Management, Organisation and Community Development Steering Committee. He is a former Deputy Editor of the Journal of Strategic Change, and has served as a member of the Advisory Board of the Annual Conference of Management and Executive Development in the USA.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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