Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
This masters degree covers the latest concepts in strategy and innovation, with a focus on business growth and sustainability issues. It will equip you with the knowledge and skills needed to develop and manage new products, services and business models in a range of sectors. he programme includes a forward-looking module, Trends in Strategy and Innovation, which will ensure you are up to date with the latest ideas and approaches.
Global Strategies for Growth; Sustainable and Responsible Innovation; Service Innovation Management; Innovation and Technology Transfer; Current Trends in Strategy and Innovation Management; Qualitative and Quantitative Research. Optional modules: Enterprise, Entrepreneurship and New Business Venturing; Social Enterprise and Entrepreneurship; Marketing in the Digital Age; Entrepreneurial Marketing; Retailing in the Digital Age; Strategic Marketing Decisions; Global Entrepreneurship.
View our website for more information.
This intensive program has been designed for high potential students who want to have a strategic impact in the organization they will work for. As a complex and thrilling discipline, strategy requires strong critical thinking skills and determination, that’s why the MSc Strategic Management recruits the brightest students in a variety of disciplines. This program is a fantastic gateway towards careers in the most prestigious companies around the world.
Strategy is a vibrant, complex and constantly evolving environment which requires the strongest intellectual qualities. The MSc Strategic Management trains high potential students to develop a full strategic mindset and to master a broad and in-depth understanding of strategy’s logics and issues. To achieve this goal, it provides an exhaustive and intense curriculum covering the diverse areas linked to strategy, from negotiation games to innovation management, including big data, mergers & acquisitions, and many more topics. This wide range of courses allows the students to grasp all the mega trends, the analytical means, the leverages, and the priorities linked to strategy. All the students enrolled in the MSc Strategic Management live a truly challenging intellectual experience.
As the MSc Strategic Management is very demanding, we recruit the brightest students of top universities from around the world. They come from a variety of disciplines, such as management, economics, engineering, and political sciences, in order to form a diverse and high-level cohort which also reflects the richness of strategy itself.
With 23 different nationalities, this program gives students the opportunity to interact with people from a wide range of cultures and academic backgrounds. The participants really benefit from the variety of knowledge that each brings from their own experience to make the most out of group projects.
The consulting industry is in constant demand of high-level graduates who perfectly understand the world of strategy and adapt to complex environments. As HEC Paris recruits only the best profiles, and provides them with premier academic and operational knowledge, HEC graduates benefit from a very well-established reputation among the most prestigious companies across the world.
Consultancy firms are deeply involved in the life of the program: many experts from the sector conduct classes as well as numerous workshops throughout the year, notably BCG, Oliver Wyman, and Bain & Company. Also, an optional company project allows the students to assist companies in tackling a real-life strategic issue, which is a fantastic opportunity to understand tangibly the operational reality of strategy.
The true ‘real-life’ knowledge the students learn throughout the program is one of the main reasons graduates have an extremely high placement success rate.
Strategic management is an essential component of company growth and survival and encompasses two main components:
In short, Strategic management is the art of correctly positioning a firm in a turbulent environment in order to map out a path of unique and unmatchable excellence. It requires a great command of analytical frameworks and a rigorous mind.
The HEC Paris MSc Strategic Management is an exciting intellectual challenge building upon the specific knowledge and experience that our academic team brings to the program, but also upon the students’ qualities. The program is very intense and demanding and is comprised of mandatory core courses, workshops with firms, a company project, but also elective courses, which allow them to tailor their curriculum according to their interests and career goals.