Masters Degrees (Political Marketing)

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.

Objectives

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group

make the best use of social media and of the web for political-electoral marketing and communication ends

learn about new visual and off-line means of communication for a winning placement in the political-electoral market

enhance their public speaking capabilities also in terms of consultancy to others

correctly set up and manage an electoral campaign

know and understand the peculiarities of the different electoral systems

utilising and designing political-electoral research and surveys

identify and add value to different leadership styles

know the best techniques for the organisation of a political event

realising effective fundraising campaigns

managing press office activities aimed at the promotion of political candidates or parties

master the most evolved spin doctoring techniques

acquire an overview of some of the best practices in the international context

TARGET RECIPIENTS

The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

CONTENTS

Political-Electoral Marketing

Strategy

Market research for politics

Segmentation, targeting and positioning for politics

Political-Electoral marketing mix

Marketing 2.0 and 3.0 for politics

Web and Social media for politics

Web and Social Media campaign planning, implementation and control for politics

Using Facebook, Twitter, LinkedIn and Google+ for political communication

Political blogging

Emailing techniques

Public speaking

Verbal and Non-verbal communication

Feedback effectiveness

Active listening

Steps for an effective public presentation

Political Press Office

Political journalism

The Press Office

The planning of activities

Implementing actions and monitoring results.

Organising events

Choice and ideation of the most suitable event in order to reach objectives

Project definition

Budget definition through the evaluation of economic aspects

Promotion: online through social media and offline through traditional media

Practical organization of the event.

The electoral system and its specificity

Plurality systems

Majority systems

Proportional systems

Mixed systems

Political-electoral research and surveys

Pre-election polls

Candidate and party campaign analyses

Leader and political party positioning analyses

Campaign impact evaluations

Election projections and post-election surveys

Leadership for politics

Interpersonal influence

Leadership styles

The techniques

Spin Doctoring

Role and activity evolution

Strategies and techniques

Excellency cases

Fundraising for politics

Fundraising techniques and tactics

Fundraising patterns

The management of the relationship with donors

Budgeting and staffing models

Effective and ethical profiles

Phone banking, canvassing and special events

Electoral campaign management

Traditional vs digital campaigns

Human resources management and organisation for an electoral campaign

The thematic campaign

Territorial campaign

Cases studies

Innovative communication techniques for politics

Graphic, video and digital design

Modelling and 3D animation

Augmented reality

Mobile apps

Video mapping

International excellency cases

Edsegovi’s HOLOS model (Mexico)

STRUCTURE

The course is structured over 12 months:

- 6 months of lectures, once per week

- 6 months of final project work

- Company visits

- Cultural programme

- Italian language course included

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Develops insights into marketing decision-making in a global marketing context.

- Engages in critical thinking and applied decision-making.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

- Course format and assessment -

Required modules:

- Dissertation
- Consumer Behaviour
- International Marketing
- Marketing Strategy & Planning
- Marketing Theory & Practice
- Research In Marketing

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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Learn to think in different ways about the deepest questions and problems of political life.

Overview

The MA in Political Theory addresses some of the most pressing questions in political life. What is politics for - to bring real freedom and equality for all human beings, to realise justice, or to prevent human beings from killing one another in large numbers? What do we owe the global poor? Can we close our borders? Where does power lie in democracies?

Course Content

You’ll be encouraged to explore these topics, and others, in greater depth and from different perspectives across a variety of optional modules which draw on our internationally recognized teaching and research strengths in analytical political philosophy, intellectual history and critical theory.

The MA also features a regular research seminar, where the best current work in political theory is presented by staff and eminent guest speakers from all over the world.

Modules
You'll study one core module:
-Approaches to Political Theory

Plus, five optional modules from a range of subjects:
-Analytical Political Philosophy
-Contemporary Issues in International Political Economy
-Critical Theory
-Critical Theories of International Political Economy
-Ethics and World Politics
-New Security Challenges
-State, Space and Globalisation
-Topics in the History of Political Thought
-PhD Proposal in Political Theory module

Our range of modules allow you to study issues connected with toleration, continental political theory, legal theory and political integrity.

A 10-12,000 word dissertation allows you to apply the relevant method to a problem of your choosing.

Careers

From political research to journalism, marketing and HR, a masters degree in Political Theory leads to a broad range of career opportunities. You might find yourself working for:
-Central or local government
-Non-governmental organisations
-Community and voluntary organisations
-A Social enterprise
-A university
-Accountancy and banking orgs
-Law firms
-Media companies
-International and global development bodies / organisations

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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.

This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:
-Recent developments from actor network theory on market devices
-Concepts of advertising, marketing and consumption
-Contemporary marketing and management
-Media and communications
-Developing brand cultures

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Our expert staff

We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.

Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.

Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.

While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.

Specialist facilities

-Dedicated postgraduate support facilities
-Our renowned off-campus Graduate Conference takes place every February
-A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills
-The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
-Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the -UK Data Archive, which stores national research data like the British Crime Survey
-Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates
-Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

Our new building provides you with a stunning new work environment, offering:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-A light and spacious lecture theatre, with seating for 250 students
-Study pods and innovation booths for group working
-Dedicated office space for student entrepreneurs
-Networking opportunities with visiting businesses
-A café with an adjacent sun terrace

Your future

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

MA Advertising, Marketing and the Media
-Advertising: Commerce and Creativity
-Dissertation
-Strategic Brand Communication
-Critical Marketing
-Consumption, political economy and sustainability
-Sociological Research Design
-Digital Economy (optional)

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Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. This course focuses on political communication in a global context, looking at the development of message production, transmission, and reception across nations as well as key theories, themes and controversies.

In a multi-country perspective, it examines the strategies used by political advocates to build and maintain support, especially during election campaigns, and analyses the relationships between key political actors, media actors and citizens, as well as exploring the wider issues of influence and representation. The course draws on the enduring strength of the School’s research specialism in political communication and media studies.

Core study areas include global communications, marketing politics, politics of representation, textual analysis research techniques, production and reception analysis, and a dissertation.

Optional study areas include media and modernity, communication and citizenship, sex industries, global communications, media, nations and nationalisms, digital cultures, digital economies, cultural memory and the heritage industries.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

Programme modules

Compulsory Modules:
- Global Communications
- Marketing Politics
- Politics of Representation
- Textual Analysis Research Techniques
- Production and Reception Analysis
- Dissertation

Optional Modules:
A selection of the following options will be available:
- Media and Modernity
- Communication and Citizenship
- Sex Industries
- Global Communications
- Popular Music and Modern Times
- Media, Nations and Nationalisms
- Digital Cultures
- Digital Economies
- Cultural Memory and the Heritage Industries

Assessment

Coursework plus a dissertation of 10,000 words on an agreed topic.

Careers and further study

The degree is designed to enhance specialist knowledge and methodological expertise of relevance to professionals working in communications, to students interested in global political communication and to those wishing to progress to a research degree in these fields.

Why choose social sciences at Loughborough?

The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.

This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.

In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.

The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods

- Research
All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.

Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.

- Career prospects
Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

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This MA provides students with the opportunity to study key concepts and approaches in political sociology and theoretical debates about the relationship between state and society, and identity and power. Graduates acquire a mix of in-depth area knowledge of Russia and Eastern Europe, research skills and theoretical understanding.

[Degree information]]
The programme centres on sociology but is interdisciplinary in nature, combining topics and methods from political science, anthropology, history, cultural studies and economics to analyse the relationships among individuals, groups, institutions, governments and their environments. Students choose two core modules in political sociology and social science methods and can then select thematic or area-based options as well as the options to study Russian or another East European language.

Students undertake modules to the value of 180 credits.

The programme consists of one core module (15 credits), one of a choice of four modules in social science methodology (15 credits), optional modules (90 credits) and a research dissertation (60 credits).

Core modules - students take a 15 credits core module in Political Sociology and a 15 credit course from a list of options in social science methodology.
-Political Sociology
-Methodology
-Qualitative Methods
-Understanding and Analysing Data
-Comparative Analysis in Social and Political Research
-Introduction to Discourse Analysis

Optional modules
-Causes, Consequences and Control: Corruption and Governance
-Cities in Eastern Europe
-Ethno-Political Conflict in Central and Eastern Europe
-Gender and Sexuality in Modern Russian Culture
-Informal Practices in Post-Communist Societies
-Migration in the EU
-Nations, Identity and Power
-Politics of Southeast Europe
-Sexuality and Society in Russia and Eastern Europe
-Sociology of Religion

Dissertation/report
All MA students undertake an independent research project which culminates in a dissertation of 10,000-12,000 words.

Teaching and learning
The programme is delivered through a combination of lectures, seminars, laboratory sessions, workshops, presentations, self-study and specialist language classes. Students are assessed by a variety of methods, including unseen examinations, long essays, coursework and a dissertation.

Careers

With their specialist knowledge and language skills, SSEES Master's graduates can be found in business, finance, the media, international agencies, charities, diplomacy, international security organisations, the law, and academia.

Some graduates advise the Russian, Polish, American, and other governments, and the European Commission.

Top career destinations for this degree:
-Researcher, Saxton Bampfyble Hever Plc
-Global Education Officer, Childreach International
-Marketing Analyst, Business Services International
-Programme Co-Ordinator, Open Society Foundation
-Television News Reporter, ETV (Eesti Televisioon) (Estonian Television)

Employability
The MA opens up a range of opportunities and previous graduates from this programme have gone on to work in think tanks, political parties; national, European and international private and public sector organisations; and in the media and NGOs as political analysts. Other graduates have progressed to further academic study. Networking is facilitated by two major collaborations led by SSEES: CEELBAS and the International Master's (IMESS). Scholarships, internship opportunities and excellent links with other universities in the region provide further benefits.

Why study this degree at UCL?

The UCL School of Slavonic & East European Studies (SSEES) is a world- leading specialist institution, and the largest national centre in the UK, for the study of central, Eastern and South-east Europe and Russia.

This MA allows you to study the social and cultural issues in the region in unparalleled breadth and depth and to develop analytical and research capacities, language skills and practical insights.

Our nationally unequalled specialist library and central London location provide an ideal environment for research, while our close contacts with employers, policy-makers and alumni afford excellent opportunities for networking and career development.

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Summary

With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Consultancy Skills; Luxury Marketing; Strategic Brand Marketing; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Project Management; Software for Data Analysis and Modelling; Digital Marketing; Forecasting; Revenue Management; Internet Intermediaries and Data Protection Law.

Visit our website for further information.

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Understand and have your say in the challenges that globalisation presents. From the sustainability of economic growth to the eradication of poverty, you will identify the impact of globalisation on the world around us.

We will help you achieve an understanding of diverse issues such as the changing nature of international competition, trade, migration and global governance. You will expand your knowledge of modern political economy and explore global consumption as an engine of growth. You will debate the recent financial crisis, discussing how it began, the definition of crisis and how the world has responded.

You will gain an understanding of how international political economy differs from economics. As well as measuring economic growth, you will also understand its distribution of costs and benefits, together with its social, political and environmental impact.

This is an opportunity for you to embrace and interrogate aspects of politics, sociology, history, philosophy and geography in relation to economic globalisation.

- Research Excellence Framework 2014: our University demonstrated strength in five emerging areas of research which it entered into the assessment for the first time, including social work and social policy.

Visit the website http://courses.leedsbeckett.ac.uk/internationalpoliticaleconomy_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Employment opportunities are available in the UK and overseas working for Non Government Organisations, the public sector, international organisations and the media. Employers will value your ability to think and work independently and challenge conventional wisdom in order to solve complex problems. Our expert staff are well associated with many major organisations, which will benefit you when looking for a career in this field.

- Government Policy Advisor
- Economist
- Social Researcher

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our course is aimed at students who already work or have aspirations to pursue careers in campaigning organisations, internationally oriented Non-Governmental Organisations, international organisations and government departments, as well as graduates interested in further academic study.

Like all our courses, our MA incorporates employability, personal effectiveness and the development of research skills throughout our modules. You will also benefit from our links with relevant stakeholders and employers, and will have access to the diverse and research active teaching team drawn from across our University.

Core Modules

Political Economy of Crisis and Global Governance
Explore the role of crisis in capitalist development, covering conceptual understandings of crisis as well as investigating several historical episodes of capitalist crisis.

Political Economy of Globalisation
Consider a variety of contemporary issues such as the globalisation of production and finance and the politics of competitiveness and migration, as well as associated issues of cultural and social change.

Theories of International Political Economy
You will be intoriduced to the main theoretical approaches to IPE, starting with classical theories of political economy and then the emergence of the orthodox and more radical contemporary theories of IPE.

The Global Consumer Economy
Analyse and critically evaluate the pivotal role of the global institution of marketing and the ways in which it amplifies the drivers of, and relaxes the constraints on, abundant spending.

Developing and Managing Projects
Consider how projects fit within organisations and how they are developed, funded and managed. You will be introduced to the essential components, including planning, evaluation, ethics and governance issues, and stakeholder engagement.

Research Methods
You will also undertake a research methods module before completing a significant piece of independent study on a topic of your choice.

Dissertation
Engage in critical depth with a research-based project aligned to your personal interests and professional aspirations.

Professor Ieuan Ellis

Dean, Faculty of Health and Social Sciences

"We have a long history of providing education across a wide range of professional and academic disciplines in health, applied global ethics, social sciences and related subject areas... The Faculty has a number of areas of research excellence."

Ieuan is responsible for the strategic leadership of the Faculty of Health and Social sciences. He is also a member of Academic Board, and an elected staff representative on the Board of Governors. He is also Chair of the UK Council of Deans of Health and Co-chair of the National Allied Health Professions Advisory Board. After practicing as a chartered physiotherapist in the NHS and private sector, Ieuan entered higher education working initially at Northumbria University prior to joining our University. Ieuan has held a number of leadership and management roles across health and social care education and was awarded a personal chair as Professor in Healthcare Education.

[[Facilities]
- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Clinical Skills Suite
The £1 million suite has been designed to meet the learning needs of a range of health professionals, with specialist equipment in purpose-built rooms enabling a variety of sessions to be carried out in a suitable and safe environment.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Summary

Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions. You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy

Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

Visit our website for further information.

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Summary

One of just a few specialist MSc Digital Marketing courses in the UK, this masters will bring you up to date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. You’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises.

Modules

Marketing in the 21st Century; Marketing Communications and Media Management; Building Customer Insight; Retailing in the Digital Age; Web applications; Web Analytics; Designing and Managing Research Projects; Advanced Digital Communications; Design Thinking in Marketing; Dissertation.

Visit our website for further information.

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In recent years, key global issues have raised the profile of international affairs substantially. Lawyers are increasingly required to understand both the legal and political issues which influence how States and other international actors behave.

Our LLM Legal and Political Aspects of International Affairs offers tuition from established experts in both international law and international relations and will help you build the necessary level of expertise to succeed in the fast-growing world of international affairs, in a stimulating and challenging environment.

This programme offers an international perspective, with emphasis on international conventions as well as political reality.

Distinctive features

Our LLM Legal and Political Aspects of International Affairs programme:

• provides you with a general appreciation of current issues in specific areas of law, both domestic and international,

• stimulates a critical approach to evaluation of current and proposed regulation and cultivates independent and original thought

• enables you to undertake in-depth research and demonstrate advanced knowledge in specific areas of law.

The course is very flexible and offers a wide range of modules providing you with the ability to customise the programme to meet your own professional and/or employment needs or interests.

Structure

The course can be completed in one year with full-time study and in two years by part-time study.

You must select at least two of your four LLM modules and complete the dissertation in the area of International Affairs; you may also select modules from those listed in any other LLM programme or from a combination of LLM programmes.

The programme is delivered in two stages. Stage One (the taught component) comprises four 30-credit modules; Stage Two comprises the dissertation.

For a list of modules for the FULL-TIME route, please see website:

http://www.cardiff.ac.uk/study/postgraduate/taught/courses/course/legal-and-political-aspects-of-international-affairs-llm

For a list of the modules for the PART-TIME route, please see website:

http://www.cardiff.ac.uk/study/postgraduate/taught/courses/course/legal-and-political-aspects-of-international-affairs-llm-part-time

Teaching

Studying for an LLM is intensive and challenging and it is important that you take full advantage of the teaching that is provided in order to succeed. Attendance at classes and dissertation supervisions is compulsory and we will expect you to be well prepared.

Our teaching is very flexible and your modules may be delivered through seminars or a combination of lectures and seminars. Other teaching methods include the online use of discussion boards, self-access study packs and formative quizzes and activities.

Modules may be diverse in content to cater for the fact that for some LLM programmes there may be a high proportion of overseas students or students with previous qualifications other than in law. Modules are typically led by experienced staff actively engaged in research relevant to their subject area.

Assessment

We make use of both formative and summative assessment.

Formative assessments do not count towards your degree but are designed to give you the opportunity to practice for your summative assessments and enable you and your tutors to assess your progress in your modules. Formative assessments will normally involve written coursework or a class test or may comprise individual student presentations.

Summative assessments count towards your degree. Your marks in these assessments count towards your formal progression from Stage One (taught modules) to Stage Two (the dissertation), and towards the determination of your final award. Summative assessments in Stage One will vary by module but will typically involve written coursework (5,000 word essays), unseen examinations or pre-release examinations. Your dissertation (up to 15,000 words) comprises the Stage Two summative assessment.

Career Prospects

A law degree doesn’t restrict graduates to careers within the legal profession and law graduates enter professions as diverse as finance, sales and marketing, digital communications and recruitment.

We are committed to extending extracurricular opportunities to our students, helping to enhance their CVs in a competitive graduate job market. We work in partnership with lawyers, charities and voluntary organisations to give you the opportunity to practise and extend your skills and we run several Pro Bono schemes and provide advice to members of the community on different legal issues.

Graduates successfully completing the LLM programme may have the opportunity to continue their legal study through our PhD programme or through the Centre for Professional Legal Studies professional programmes (the Legal Practice Course or Bar Professional Training Course).

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About the MSc programme

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.

The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.

This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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