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Masters Degrees (Political Marketing)

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Working in politics has never required as many professional competencies as in this historical period. Read more

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.

Objectives

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group

make the best use of social media and of the web for political-electoral marketing and communication ends

learn about new visual and off-line means of communication for a winning placement in the political-electoral market

enhance their public speaking capabilities also in terms of consultancy to others

correctly set up and manage an electoral campaign

know and understand the peculiarities of the different electoral systems

utilising and designing political-electoral research and surveys

identify and add value to different leadership styles

know the best techniques for the organisation of a political event

realising effective fundraising campaigns

managing press office activities aimed at the promotion of political candidates or parties

master the most evolved spin doctoring techniques

acquire an overview of some of the best practices in the international context

TARGET RECIPIENTS

The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

CONTENTS

Political-Electoral Marketing

Strategy

Market research for politics

Segmentation, targeting and positioning for politics

Political-Electoral marketing mix

Marketing 2.0 and 3.0 for politics

Web and Social media for politics

Web and Social Media campaign planning, implementation and control for politics

Using Facebook, Twitter, LinkedIn and Google+ for political communication

Political blogging

Emailing techniques

Public speaking

Verbal and Non-verbal communication

Feedback effectiveness

Active listening

Steps for an effective public presentation

Political Press Office

Political journalism

The Press Office

The planning of activities

Implementing actions and monitoring results.

Organising events

Choice and ideation of the most suitable event in order to reach objectives

Project definition

Budget definition through the evaluation of economic aspects

Promotion: online through social media and offline through traditional media

Practical organization of the event.

The electoral system and its specificity

Plurality systems

Majority systems

Proportional systems

Mixed systems

Political-electoral research and surveys

Pre-election polls

Candidate and party campaign analyses

Leader and political party positioning analyses

Campaign impact evaluations

Election projections and post-election surveys

Leadership for politics

Interpersonal influence

Leadership styles

The techniques

Spin Doctoring

Role and activity evolution

Strategies and techniques

Excellency cases

Fundraising for politics

Fundraising techniques and tactics

Fundraising patterns

The management of the relationship with donors

Budgeting and staffing models

Effective and ethical profiles

Phone banking, canvassing and special events

Electoral campaign management

Traditional vs digital campaigns

Human resources management and organisation for an electoral campaign

The thematic campaign

Territorial campaign

Cases studies

Innovative communication techniques for politics

Graphic, video and digital design

Modelling and 3D animation

Augmented reality

Mobile apps

Video mapping

International excellency cases

Edsegovi’s HOLOS model (Mexico)

STRUCTURE

The course is structured over 12 months:

- 6 months of lectures, once per week

- 6 months of final project work

- Company visits

- Cultural programme

- Italian language course included

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies



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MSc Marketing Online Programme Delivery. The programme is 180 credits with 11 modules. Read more

MSc Marketing Online Programme Delivery

The programme is 180 credits with 11 modules. Classes are 7 weeks long and the full programmes consist of 90 credits core courses, 45 credits focused on marketing electives and/or business electives, and a 30-credit dissertation (with a supporting 15-credit Research Skills module). The programme can be completed in 2 years. Classes are 100% online, and you’ll join a diverse group of professionals from a variety of industries. You’ll participate in class discussions, lectures and assessments at your own pace. Collaborate with fellow students, faculty, and staff to tackle case studies and challenges from the marketing field. At the same time, you’ll enjoy the advantage of building a career network while completing your postgraduate degree.

Class materials are accessible 24/7, and courses are delivered in an innovative online learning environment. We offer six intakes per year so you can start your online postgraduate marketing degree when you’re ready. A Student Support Advisor will work with you throughout the programme to help you succeed.

The online marketing programme’s dissertation is designed to test your cumulative knowledge. You’ll be asked to apply classroom concepts, experience, and theory to a real-world scenario. The dissertation portion of the online programme may be a valuable portfolio piece that shows potential employers the direct application of your marketing degree.

MSc Marketing Online Curriculum

Core Modules - 90 Credits

Marketing Strategy

 The aim of this module is to introduce marketing as a central feature of the strategic planning process. The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A marketing perspective focuses on an in-depth and critical understanding of desires and decision processes of customers and businesses. This module will introduce the stages of an organisation’s marketing strategy as: strategic analysis; strategic choice; strategic implementation; and monitoring and control. Understanding the processes involved in these stages, from both theoretical and practical perspectives will develop participant’s awareness of the changing role of marketing in today’s organisations. The module content is structured around practical examples and case studies that aim to help you develop skills of critical analysis and problem-solving.

Understanding Consumer Behaviour

The aim of the module is to understand the behaviour of people as consumers and the strategic implications of this understanding for marketing managers. This understanding is one of the critical components of marketing analysis in examining and diagnosing problems and reaching effective decisions. Principles from several social sciences including psychology, sociology, and anthropology are integrated to understand and analyse consumer actions, experiences, feelings, and judgment processes.

Integrated Marketing Communications

Consumers find themselves increasingly surrounded by media and marketing-related messages and the impact of technology, and digital communication are transforming the way consumers interact with each other and organisations. Consumers are active and engaged, often generating their own content and co-creating communications with producers and other consumers. This raises both opportunities and challenges for organisations. This module will give students an in-depth understanding of the marketing communication mix both from a theoretical and practical perspective, exploring how different forms of communication work together, acknowledging the development of the new mediums by which organisations may communicate with stakeholder and influencer groups and how such communications affect business and society.

Principles of International Business

Business is increasingly international in scope as managers take advantage of greater access to foreign markets, not only to sell products, but also to access inputs, knowledge and skills. This module addresses several questions. ‘How does becoming an international business change a company that previously operated only in the home market?’ ‘How are its resources and capabilities challenged and transformed by internationalisation?’ ‘What factors determine an international business is successful?’ While many practical examples are provided, focus is given to developing an analytical approach to addressing these questions, drawing on two perspectives. These are the Resource Based View, which focuses on the resources and capabilities of the firm and the Institution Based View which requires studying the differences in the business environment around the globe, to which successful companies need to adapt. The module considers political, economic and cultural difference and the strategies companies adopt when conducting business across national boundaries.

Marketing Analysis & Research

The aim of this module is to provide knowledge on the qualitative and quantitative methodologies used in market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilisation of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught.

Digital Marketing Strategy

This module focuses on the role and consequences of digital technology and social media developments for marketing theory and practice. Digital marketing has fast become an essential area of marketing for many, if not all, organisations. Digital marketing is not only marked by significant cultural changes, but also changes in the ways that marketers operate and relate to consumers. Along with these changes come far-reaching implications related to data security and privacy, social relations, mixed realities, and Big Data, among many others. Looking across a variety of issues within digital marketing, the course interrogates the relationship between digital and ‘traditional’ marketing strategy, with a critical eye to societal implications. As such, this course begins by examining theory around marketing, particularly from a sociological perspective to consider how ‘consumers’ engage with digital marketing and what it means to live in a digital world. Next, the course examines digital marketing practices that are now integral, if not essential, to marketing strategy from a ‘real world’ perspective, including the role and practice of communication, market research, campaign planning and evaluation. Finally, the course considers the implications of digital marketing, not only related to marketing practice but also to the social.



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Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world. Read more

Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world

All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street. 

The questions we ask

How do we live our politics on a daily basis? Who holds the power to influence political decisions that structure our lives? How might democracy be done better? What is the relationship between politics, the individual, institutions and the media? These are the kinds of questions we’re asking on this programme.

And we take an expansive view, so you’ll learn about politics and communications not just as a singular discipline, but as a subject that’s much more nuanced, moving across everything from governments and parties to NGOs and activists; from economic and environmental policy and conflict representation, to issues of race, gender, social theory and popular culture. 

The processes we use

Alongside traditional lectures and seminars we also do workshops and research exercises to reflect on how political communications are part of the rituals and rhythms of our daily lives and how this is influenced by others.

As part of the programme you may also be tasked with designing and pitching your own political campaign. We use these kinds of exercises because we think it’s only by actively engaging with political communications that we can better understand how it is part of our everyday lives. 

The approach we take

We’re active not passive so this course isn’t just about having our heads in books, it’s about applying ideas to the real world. We’ll expect you to be reading the news every day because we want you to engage with what’s happening and unravel it.

There are also opportunities to interact with industry experts, get involved in live campaigns and collaborate with people coming from all over the world. We pride ourselves on fostering a supportive environment and offering an open door throughout your time with us. At Goldsmiths the conversations are always just starting. 

Modules & structure

The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:

  • comparative media systems
  • theories of communication and democratisation
  • global media, international governance and transnational communication
  • economic, financial and industrial policy
  • digital media and online politics
  • media sociology and news production
  • political parties, party ideologies and party-member dynamics
  • public relations, political marketing and spin
  • government communication systems and media management
  • media audiences, effects and agenda-setting
  • public opinion and public sphere debates
  • interest groups, social movements and alternative media
  • advocacy, civil society and public affairs
  • new technologies and the information society
  • citizenship and public engagement
  • the policy process and government decision-making
  • politics and culture
  • social theories of power, culture and communications

Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.

Structure

The MA in Political Communications is built up of modules that must count up to 180 credits. The programme comprises:

  • Two core modules taught in the Department of Media and Communications (60 credits in total)
  • A research skills module
  • 60 credits' worth of modules chosen from the Department of Politics or Department of Media and Communications. These can be a combination of 30 and 15 credit modules
  • Up to 30 of the 60 credits of options may be chosen from the departments of Sociology, Anthropology, English and Comparative Literature, and the Centre for Cultural Studies

Core modules

We offer a wide range of option modules each year. Please view the website for more information.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

We know that political organisations relish thinking graduates. It’s why we focus on delivering a programme that’s rooted in a critical perspective. By the time you leave we want you to feel transformed so that you can go forward and transform the world. 

Our graduates go on to work within government organisations, political parties, NGOs and news media and across the public and private sectors - from the Houses of Parliament and BBC World Service to Google, Greenpeace and the UN. 

Find out more about employability at Goldsmiths.



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Marketing Communications is a creative and exciting industry within the growing global media environment. This popular course combines both marketing strategy and the powerful tools of integrated marketing communications, to support your entry into, or progress in, a career in marketing. Read more
Marketing Communications is a creative and exciting industry within the growing global media environment. This popular course combines both marketing strategy and the powerful tools of integrated marketing communications, to support your entry into, or progress in, a career in marketing.

Why study MA/PG Dip/PG Cert Marketing Communications at Middlesex University?

This course is targeted to those who want to challenge their existing knowledge and become leaders in the marketing field or move onto postgraduate study.

Studying in London, a commercial and political 'hot spot', offers you an excellent base for Marketing Communications study. Here you will achieve an understanding and possess a critical reflection of current theories, models, concepts and professional practice in marketing and communications. You will learn to acquire and analyse data, synthesise a range of information to solve business problems and complete research reports and projects. Upon graduating, you can apply the skills learned on this course to roles such as product marketing, public relations, political marketing, retailing and brand management in sectors comprising of public, private and not-for-profit.

Course highlights:

- We provide a week-long residential stay in a UK city with all travel and hotel costs included in the fees.
- Our graduates have gone on to work for a wide range of organisations including Kaba Elzett, Interbuine, Syslomm International, - Preston International College, CSM Management, ICOK Corporation and SGG London.
- We offer a regular schedule of guest lectures by prominent speakers on key issues in business and marketing.
- The Charted Institute of Marketing, Institute of Direct Marketing, Institute of Practitioners in Advertising and many other professional bodies offer career support to members and highlight job opportunities for all our graduates.

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Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

What you will study

Contemporary Issues for Business and Society

This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.

Consumer-Led Fashion Marketing

This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.

Strategic Decisions in the International Fashion Marketplace

Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.

Digital Fashion Branding and Delivery

The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.

Fashion Buying, Merchandising and Distribution

This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.

Dissertation

The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.

Why choose this programme?

  • This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
  • The university prides itself on creating a friendly and highly supportive learning environment for all its students.
  • We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
  • All teaching and learning on the programme is supported by cutting edge e-learning technologies.
  • Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
  • Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
  • The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Professional accreditation

EPAS

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda. 

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Find out more

CIM

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Find out more about CIM Membership.



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With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice. Read more

With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice.

Introducing your degree

The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.

Overview

New technologies and the rise of digital and online communications have changed the marketing landscape. To stay in touch with the latest trends and understand their customers, businesses increasingly need marketers with knowledge of digital tools and the skills to interpret the vast amounts of data they generate.

The MSc Marketing Management’s unique focus on two key aspects of marketing – digital and analytics – will equip you to meet these needs. These two aspects are embedded across the course, for example when looking at the optimal use of loyalty card data or evaluating the effect of online customer feedback on brand reputation.

The course is suitable for graduates who are new to marketing. Our students come from a range of disciplines including media and communications, medicine and engineering.

Career Opportunities

Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation. The MSc Marketing Management is also good preparation for further research at PhD level.   

Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including: 

  • Accenture
  • Burson-Marsteller
  • John Lewis
  • Ocado
  • HP
  • Lego
  • BearingPoint


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Learn to think in different ways about the deepest questions and problems of political life. The MA in Political Theory addresses some of the most pressing questions in political life. Read more
Learn to think in different ways about the deepest questions and problems of political life.

Overview

The MA in Political Theory addresses some of the most pressing questions in political life. What is politics for - to bring real freedom and equality for all human beings, to realise justice, or to prevent human beings from killing one another in large numbers? What do we owe the global poor? Can we close our borders? Where does power lie in democracies?

Course Content

You’ll be encouraged to explore these topics, and others, in greater depth and from different perspectives across a variety of optional modules which draw on our internationally recognized teaching and research strengths in analytical political philosophy, intellectual history and critical theory.

The MA also features a regular research seminar, where the best current work in political theory is presented by staff and eminent guest speakers from all over the world.

Modules
You'll study one core module:
-Approaches to Political Theory

Plus, five optional modules from a range of subjects:
-Analytical Political Philosophy
-Contemporary Issues in International Political Economy
-Critical Theory
-Critical Theories of International Political Economy
-Ethics and World Politics
-New Security Challenges
-State, Space and Globalisation
-Topics in the History of Political Thought
-PhD Proposal in Political Theory module

Our range of modules allow you to study issues connected with toleration, continental political theory, legal theory and political integrity.

A 10-12,000 word dissertation allows you to apply the relevant method to a problem of your choosing.

Careers

From political research to journalism, marketing and HR, a masters degree in Political Theory leads to a broad range of career opportunities. You might find yourself working for:
-Central or local government
-Non-governmental organisations
-Community and voluntary organisations
-A Social enterprise
-A university
-Accountancy and banking orgs
-Law firms
-Media companies
-International and global development bodies / organisations

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Master in Marketing. This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Read more

Master in Marketing

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Focusing on the development of critical-thinking and executive skills, this program will deliver solutions for marketing challenges while developing the student’s understanding of marketing practice.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Learning Outcomes

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success by creating competitive marketing strategies. Students will also:

1. Investigate the impact of political, economic, sociocultural and physical environments in marketing practice and how to manage this.

2. Understand the relationship between the customer and the company.

3. Learn analytical, strategic and operational marketing competencies.

4. Study the major processes within marketing through case studies and class discussion.



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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set. Read more
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations. Read more
We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.

This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:
-Recent developments from actor network theory on market devices
-Concepts of advertising, marketing and consumption
-Contemporary marketing and management
-Media and communications
-Developing brand cultures

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Our expert staff

We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.

Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.

Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.

While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.

Specialist facilities

-Dedicated postgraduate support facilities
-Our renowned off-campus Graduate Conference takes place every February
-A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills
-The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
-Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the -UK Data Archive, which stores national research data like the British Crime Survey
-Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates
-Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

Our new building provides you with a stunning new work environment, offering:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-A light and spacious lecture theatre, with seating for 250 students
-Study pods and innovation booths for group working
-Dedicated office space for student entrepreneurs
-Networking opportunities with visiting businesses
-A café with an adjacent sun terrace

Your future

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

MA Advertising, Marketing and the Media
-Advertising: Commerce and Creativity
-Dissertation
-Strategic Brand Communication
-Critical Marketing
-Consumption, political economy and sustainability
-Sociological Research Design
-Digital Economy (optional)

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This MA provides students with the opportunity to study key concepts and approaches in political sociology and theoretical debates about the relationship between state and society, and identity and power. Read more

This MA provides students with the opportunity to study key concepts and approaches in political sociology and theoretical debates about the relationship between state and society, and identity and power. Graduates acquire a mix of in-depth area knowledge of Russia and Eastern Europe, research skills and theoretical understanding.

About this degree

The programme centres on sociology but is interdisciplinary in nature, combining topics and methods from political science, anthropology, history, cultural studies and economics to analyse the relationships among individuals, groups, institutions, governments and their environments. Students choose two core modules in political sociology and social science methods and can then select thematic or area-based options as well as options to study Russian or another East European language.

Students undertake modules to the value of 180 credits.

The programme consists of one core module (15 credits), one of a choice of four modules in social science methodology (15 credits), optional modules (90 credits) and a research dissertation (60 credits).

Core modules

Students take a 15 credits core module in Political Sociology and a 15 credit course from a list of options in social science methodology.

  • Political Sociology
  • Methodology
  • Qualitative Methods
  • Understanding and Analysing Data
  • Comparative Analysis in Social and Political Research
  • Introduction to Discourse Analysis

Optional modules

  • Causes, Consequences and Control: Corruption and Governance
  • Cities in Eastern Europe
  • Ethno-Political Conflict in Central and Eastern Europe
  • Gender and Sexuality in Modern Russian Culture
  • Informal Practices in Post-Communist Societies
  • Migration in the EU
  • Nations, Identity and Power
  • Politics of Southeast Europe
  • Sexuality and Society in Russia and Eastern Europe
  • Sociology of Religion

Dissertation/report

All MA students undertake an independent research project which culminates in a dissertation of 10,000-12,000 words.

Teaching and learning

The programme is delivered through a combination of lectures, seminars, laboratory sessions, workshops, presentations, self-study and specialist language classes. Students are assessed by a variety of methods, including unseen examinations, long essays, coursework and a dissertation.

Detailed module information

See full details of modules for this programme.

Funding

For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.

Careers

With their specialist knowledge and language skills, SSEES Master's graduates can be found in business, finance, the media, international agencies, charities, diplomacy, international security organisations, the law, and academia.

Some graduates advise the Russian, Polish, American, and other governments, and the European Commission.

Recent career destinations for this degree

  • Editorial Intern, Financial Times
  • Major Gifts Co-ordinator Fundraiser, British Film Institute (BFI)
  • Marketing Analyst, Business Services International
  • Programme Co-ordinator, Open Society Foundation
  • Television News Reporter, ETV (Eesti Televisioon) (Estonian Television)

Employability

The MA opens up a range of opportunities and previous graduates from this programme have gone on to work in think tanks, political parties; national, European and international private and public sector organisations; and in the media and NGOs as political analysts. Other graduates have progressed to further academic study. Networking is facilitated by two major collaborations led by SSEES: CEELBAS and the International Master's (IMESS). Scholarships, internship opportunities and excellent links with other universities in the region provide further benefits.

Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.

Why study this degree at UCL?

The UCL School of Slavonic & East European Studies (SSEES) is a world- leading specialist institution, and the largest national centre in the UK, for the study of central, Eastern and south-east Europe and Russia.

This MA allows you to study the social and cultural issues in the region in unparalleled breadth and depth and to develop analytical and research capacities, language skills and practical insights.

Our nationally unequalled specialist library and central London location provide an ideal environment for research, while our close contacts with employers, policy-makers and alumni afford excellent opportunities for networking and career development.



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Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. Read more
Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. This course focuses on political communication in a global context, looking at the development of message production, transmission, and reception across nations as well as key theories, themes and controversies.

In a multi-country perspective, it examines the strategies used by political advocates to build and maintain support, especially during election campaigns, and analyses the relationships between key political actors, media actors and citizens, as well as exploring the wider issues of influence and representation. The course draws on the enduring strength of the School’s research specialism in political communication and media studies.

Core study areas include global communications, marketing politics, politics of representation, textual analysis research techniques, production and reception analysis, and a dissertation.

Optional study areas include media and modernity, communication and citizenship, sex industries, global communications, media, nations and nationalisms, digital cultures, digital economies, cultural memory and the heritage industries.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

Programme modules

Compulsory Modules:
- Global Communications
- Marketing Politics
- Politics of Representation
- Textual Analysis Research Techniques
- Production and Reception Analysis
- Dissertation

Optional Modules:
A selection of the following options will be available:
- Media and Modernity
- Communication and Citizenship
- Sex Industries
- Global Communications
- Popular Music and Modern Times
- Media, Nations and Nationalisms
- Digital Cultures
- Digital Economies
- Cultural Memory and the Heritage Industries

Assessment

Coursework plus a dissertation of 10,000 words on an agreed topic.

Careers and further study

The degree is designed to enhance specialist knowledge and methodological expertise of relevance to professionals working in communications, to students interested in global political communication and to those wishing to progress to a research degree in these fields.

Why choose social sciences at Loughborough?

The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.

This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.

In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.

The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods

- Research
All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.

Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.

- Career prospects
Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

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Global media and cultural industries are important sources of employment and economic growth internationally. They are also important carriers of meaning about the world. Read more
Global media and cultural industries are important sources of employment and economic growth internationally. They are also important carriers of meaning about the world. This programme focuses on the growth of these global industries and the roles that states play in governing them. The products of media and cultural industries are increasingly produced, governed, and consumed transnationally.

The programme draws on the enduring strength of transnational and comparative research as well as research in the political economy of communication within the Department.

Core study areas include media and cultural industries, digital futures, media and cultural work, textual analysis research techniques, production and reception analysis, and a dissertation.

Optional study areas include politics of representation, media and modernity, communication and citizenship, sex industries, global communications, media, nations, and nationalisms, digital cultures, digital economies, political marketing, heritage industries, and capitalism and culture.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-medial-cultural-industries/

Programme modules

Compulsory Modules:
- Media and Cultural Industries
- Digital Futures
- Media and Cultural Work
- Textual Analysis Research Techniques
- Production and Reception Analysis
- Dissertation

Optional Modules:
- Politics of Representation
- Media and Modernity
- Communication and Citizenship
- Sex Industries
- Global Communications
- Popular Music and Modern Times
- Media, Nations, and Nationalisms
- Digital Cultures
- Digital Economics
- Cultural Memory and the Heritage Industries
- Marketing Politics

Assessment

Coursework plus a dissertation of 10,000 words on an agreed topic.

Careers and further study

The degree is designed to enhance specialist knowledge and methodological expertise of relevance to professionals working in communications, to students interested in media and cultural studies, and those wishing to progress to a research degree in these fields.

Why choose social sciences at Loughborough?

The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.

This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.

In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.

The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods

- Research
All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.

Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.

- Career prospects
Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-medial-cultural-industries/

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About the MSc programmes. This programme offers an intensive, year-long exploration of a wide range of contemporary issues in media and communications. Read more

About the MSc programmes

This programme offers an intensive, year-long exploration of a wide range of contemporary issues in media and communications.

It aims to provide a broad-based understanding of the development and forms of media and communications in relation to political economy, regulation and power, production and organisation, processes of mediation and influence, communication content and audience response. It offers an up-to-date engagement with diverse theoretical, conceptual and empirical developments in research on media and communications through a mix of compulsory and optional courses and an independent research project.

We attract students from a diverse range of backgrounds, often including professional experience working in media and communications-related fields. Indeed, the opportunity for cross-cultural meetings and exchange of ideas among the student body is a valuable feature of studying within the Department.

Research Track

The research track provides advanced research training, enhancing your methodological and analytical skills. It is particularly suited to students wishing to undertake MPhil/PhD degrees or pursue research-related careers.

Graduate destinations

On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.

Further information on graduate destinations for this programme



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About the MSc programme. This programme offers an intensive, year-long exploration of the relations between politics, media and communications. Read more

About the MSc programme

This programme offers an intensive, year-long exploration of the relations between politics, media and communications.

It aims to give you an advanced understanding of theoretical and applied knowledge in the intersecting fields of politics and communication research. It provides you with the flexibility to pursue particular topics of interest in the fields of media, politics and communication, culminating in an independent research project in politics and communications. The programme is ideal preparation for research work and employment in media, politics, communication and related fields.

You will study compulsory courses in Political Communication, Theories and Concepts in Media and Communications, Methods of Research in Media and Communications and Democracy and the Media, and optional courses to the value of one unit. You will also have the opportunity to take courses taught in the Department of Government, in addition to those within your Department.

We attract students from a diverse range of backgrounds, often including those with professional experience of working in media and communications-related fields, offering the opportunity to network and exchange ideas.

Graduate destinations

On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.

Further information on graduate destinations for this programme



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