Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.
Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.
Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.
Contemporary Issues for Business and Society
This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.
Consumer-Led Fashion Marketing
This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.
Strategic Decisions in the International Fashion Marketplace
Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.
Digital Fashion Branding and Delivery
The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.
Fashion Buying, Merchandising and Distribution
This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.
Personal and Professional Development
Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.
Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.
The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.
MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.
Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.
EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Find out more about CIM Membership.
With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice.
The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.
New technologies and the rise of digital and online communications have changed the marketing landscape. To stay in touch with the latest trends and understand their customers, businesses increasingly need marketers with knowledge of digital tools and the skills to interpret the vast amounts of data they generate.
The MSc Marketing Management’s unique focus on two key aspects of marketing – digital and analytics – will equip you to meet these needs. These two aspects are embedded across the course, for example when looking at the optimal use of loyalty card data or evaluating the effect of online customer feedback on brand reputation.
The course is suitable for graduates who are new to marketing. Our students come from a range of disciplines including media and communications, medicine and engineering.
Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation. The MSc Marketing Management is also good preparation for further research at PhD level.
Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including:
This MA provides students with the opportunity to study key concepts and approaches in political sociology and theoretical debates about the relationship between state and society, and identity and power. Graduates acquire a mix of in-depth area knowledge of Russia and Eastern Europe, research skills and theoretical understanding.
The programme centres on sociology but is interdisciplinary in nature, combining topics and methods from political science, anthropology, history, cultural studies and economics to analyse the relationships among individuals, groups, institutions, governments and their environments. Students choose two core modules in political sociology and social science methods and can then select thematic or area-based options as well as options to study Russian or another East European language.
Students undertake modules to the value of 180 credits.
The programme consists of one core module (15 credits), one of a choice of four modules in social science methodology (15 credits), optional modules (90 credits) and a research dissertation (60 credits).
Students take a 15 credits core module in Political Sociology and a 15 credit course from a list of options in social science methodology.
All MA students undertake an independent research project which culminates in a dissertation of 10,000-12,000 words.
Teaching and learning
The programme is delivered through a combination of lectures, seminars, laboratory sessions, workshops, presentations, self-study and specialist language classes. Students are assessed by a variety of methods, including unseen examinations, long essays, coursework and a dissertation.
Detailed module information
For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.
With their specialist knowledge and language skills, SSEES Master's graduates can be found in business, finance, the media, international agencies, charities, diplomacy, international security organisations, the law, and academia.
Some graduates advise the Russian, Polish, American, and other governments, and the European Commission.
Recent career destinations for this degree
The MA opens up a range of opportunities and previous graduates from this programme have gone on to work in think tanks, political parties; national, European and international private and public sector organisations; and in the media and NGOs as political analysts. Other graduates have progressed to further academic study. Networking is facilitated by two major collaborations led by SSEES: CEELBAS and the International Master's (IMESS). Scholarships, internship opportunities and excellent links with other universities in the region provide further benefits.
Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.
The UCL School of Slavonic & East European Studies (SSEES) is a world- leading specialist institution, and the largest national centre in the UK, for the study of central, Eastern and south-east Europe and Russia.
This MA allows you to study the social and cultural issues in the region in unparalleled breadth and depth and to develop analytical and research capacities, language skills and practical insights.
Our nationally unequalled specialist library and central London location provide an ideal environment for research, while our close contacts with employers, policy-makers and alumni afford excellent opportunities for networking and career development.
The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.
A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.
The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.
This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.
Graduates from the LSE Department of Management have gone on to successful careers in a range of industries and leading organisations worldwide.
Here are some examples of the companies and organisations which our alumni now work for:
From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.
Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.
At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.
We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.
We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.
This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.
We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.
It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates.
Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.
Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.
We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.
Find out more about employability at Goldsmiths.
Institute for Media and Creative Industries
The Institute for Media and Creative Industries is actively engaged in various research projects that aim to benefit communities and organisations across the world. We are a multi-disciplinary academic community, with commanding knowledge and expertise of the media and related industries, including the music, press, film, television, social media, arts and tourism industries.
The Institute for Media and Creative Industries attracts graduate research students and world-leading faculty. We collaborate across the University, and externally with a range of UK and international academics, practitioners and research centres. This helps to ensure our impact on academia, industry, institutions, civil society, professionals, and policy-makers at both national and international levels.
London is one of the world’s principal hubs for media and communication and is the primary destination for many national and international agencies operating in the media and creative industries.
For more information, see our programme page for Communication and Cultural Policy MA
Our Communication and Cultural Policy MA explores the debates surrounding the implications of communications and cultural policies for democracy, equality and the economy, to prepare you for employment across a broad range of industries and sectors.
Through careful analysis of current research and theories, this programme will enable you to develop knowledge of effective communication strategies and cultural polices in a changing global and national environment.
You will learn how to interpret, evaluate and apply advanced knowledge of communications and cultural policies in an innovative way. This will foster your ability to critically analyse current research and advanced scholarship about communications and cultural policies in global and national contexts.
Each module will prepare you for employment in diverse professional environments through a combination of independent work and industry exposure.
Your personal development
Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.
Future career prospects
Upon graduation, students might enter a variety of careers in several countries, including regulations, policy, NGOs, charities, broadcasting, journalism, advertising, new-media industries, political marketing, arts institutions, libraries, market research, cultural management, and research in both the public and private sectors.
Our graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.
Speak to a programme specialist
If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.
Scholarships for 2018 entry
Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.
Inspiring Success Scholarship
The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.
East London Community Scholarship
The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.
The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.
The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.
Further details about the full range of scholarships we offer are available on our website.
Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world
All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street.
How do we live our politics on a daily basis? Who holds the power to influence political decisions that structure our lives? How might democracy be done better? What is the relationship between politics, the individual, institutions and the media? These are the kinds of questions we’re asking on this programme.
And we take an expansive view, so you’ll learn about politics and communications not just as a singular discipline, but as a subject that’s much more nuanced, moving across everything from governments and parties to NGOs and activists; from economic and environmental policy and conflict representation, to issues of race, gender, social theory and popular culture.
Alongside traditional lectures and seminars we also do workshops and research exercises to reflect on how political communications are part of the rituals and rhythms of our daily lives and how this is influenced by others.
As part of the programme you may also be tasked with designing and pitching your own political campaign. We use these kinds of exercises because we think it’s only by actively engaging with political communications that we can better understand how it is part of our everyday lives.
We’re active not passive so this course isn’t just about having our heads in books, it’s about applying ideas to the real world. We’ll expect you to be reading the news every day because we want you to engage with what’s happening and unravel it.
There are also opportunities to interact with industry experts, get involved in live campaigns and collaborate with people coming from all over the world. We pride ourselves on fostering a supportive environment and offering an open door throughout your time with us. At Goldsmiths the conversations are always just starting.
The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:
Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.
The MA in Political Communications is built up of modules that must count up to 180 credits. The programme comprises:
We offer a wide range of option modules each year. Please view the website for more information.
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
We know that political organisations relish thinking graduates. It’s why we focus on delivering a programme that’s rooted in a critical perspective. By the time you leave we want you to feel transformed so that you can go forward and transform the world.
Our graduates go on to work within government organisations, political parties, NGOs and news media and across the public and private sectors - from the Houses of Parliament and BBC World Service to Google, Greenpeace and the UN.
Find out more about employability at Goldsmiths.