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Masters Degrees (Political Marketing)

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Working in politics has never required as many professional competencies as in this historical period. Read more
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
Objectives

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context


TARGET RECIPIENTS

The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.


CONTENTS

Political-Electoral Marketing

Strategy
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics

Web and Social media for politics

Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Political blogging
Emailing techniques

Public speaking

Verbal and Non-verbal communication
Feedback effectiveness
Active listening
Steps for an effective public presentation

Political Press Office

Political journalism
The Press Office
The planning of activities
Implementing actions and monitoring results.

Organising events

Choice and ideation of the most suitable event in order to reach objectives
Project definition
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.

The electoral system and its specificity

Plurality systems
Majority systems
Proportional systems
Mixed systems

Political-electoral research and surveys

Pre-election polls
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys

Leadership for politics

Interpersonal influence
Leadership styles
The techniques

Spin Doctoring

Role and activity evolution
Strategies and techniques
Excellency cases

Fundraising for politics

Fundraising techniques and tactics
Fundraising patterns
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events

Electoral campaign management

Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Territorial campaign
Cases studies

Innovative communication techniques for politics

Graphic, video and digital design
Modelling and 3D animation
Augmented reality
Mobile apps
Video mapping

International excellency cases

Edsegovi’s HOLOS model (Mexico)




STRUCTURE

The course is structured over 12 months:

- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included


INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Read more
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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This course is accredited by the Chartered Institute of Marketing. On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. Read more
This course is accredited by the Chartered Institute of Marketing.

On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/marketing-january/

Why choose this course?

- Employability: This course helps you develop academically and professionally through professional skills workshops held throughout the course. This enhances your future employment prospects. You will benefit from the Chartered Institute of Marketing (CIM) dual award for a professional diploma. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including customer relationship management and direct marketing.

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the GPS Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in marketing and marketing examination papers.

How this course helps you develop

- You will develop an advanced knowledge and critical understanding of the most important and current marketing concepts, approaches and frameworks. Concepts are related to a wide variety of marketing contexts, with an international and multicultural dimension, to develop your ability to apply your learning to their specific circumstances.

- The class discussions, hands-on projects, consulting assignments and guest talks with marketing professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about marketing management in practice, about the latest research developments and about what it takes to succeed in a career in marketing. We provide personalised guidance and access to a large range of workshops and networking opportunities. You can take advantage of the exemptions that the programme carries for the Chartered Institute of Marketing (CIM) professional certification and prepare for the Institute of Direct and Digital
Marketing (IDM) professional certificate.

Careers

- By completing this master's course you will ready for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government.

- You will enhance your career opportunities and be well prepared for a range of roles including marketing manager, product and brand management, market analysis and research, customer relationship and services management, sales and account management, direct marketing, internet marketing, public relations, media and advertising.

- You will be equipped to start your own business.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research areas covered in the department of Marketing include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Research in this department is grouped around three clusters: Brand Strategy, Customer Relationship Management and Digital Marketing.

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The MSc in International Marketing is ideal for students looking to acquire new marketing skills or develop more specialist knowledge in international marketing practice. Read more
The MSc in International Marketing is ideal for students looking to acquire new marketing skills or develop more specialist knowledge in international marketing practice. Suitable for students with or without prior experience of business, marketing or management disciplines, it is aimed at both recent graduates and those with a first degree and work experience.

Offering a well balanced programme of study, the programme will provide you with a thorough understanding of marketing and broader management subjects, which are then applied to the dynamics of an international environment. You will consider the specialist marketing tools, techniques and activities of an organisation, learning how to integrate them into a plan and implement successful international marketing programme. The programme also prepares you to handle environmental, cross-cultural and political issues involved in international marketing.

The programme has been designed specifically to equip you with the knowledge and skills you need to pursue a career in an international (or domestic) marketing setting, whether that means working with a large multi-national, a smaller company or even your own business.

Why Bradford?

University of Bradford School of Management is one of the oldest and most experienced university-based business schools In Britain and home to over 500 postgraduate students from more than 70 different countries. The School celebrated 50 years of excellence in business education in 2013.

At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.

Bradford also scores extremely high in rankings for value for money, providing you with a very affordable way to gain a globally recognised Master's qualification from a leading UK university.

Rankings

University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016.

Modules

This one year, full-time programme investigates the functional marketing and international marketing activities of an organisation, understanding the context in which organisations conduct their business and how the business environment influences strategic and operational decision making in a national and international context.

In Semester 1, you will cover six core subjects to develop a fundamental marketing knowledge base (Marketing, International Business Environment, Marketing Communications, Consumer Behaviour, Marketing Research, Operations Management).

Semester 2 covers subjects which are international in orientation (International Marketing, International Business Strategy, Cross-cultural Management and Services Marketing). You will also be able to personalise your studies by choosing a further two subjects from a wide range of elective subjects.

The final and key part of the MSc in International Marketing requires you to undertake either a personal research project assessed by dissertation or a group based consulting project assessed by a group report. We encourage students, where appropriate, to undertake their project within a practical environment, which may be overseas.

Core modules
-Marketing Planning and Strategy
-International Business Environment
-Marketing Communications
-Consumer Behaviour
-Market Research: Theory & Practice
-Operations Management
-International Business Strategy
-International Marketing
-Services Marketing
-Cross-cultural Management

Option modules - Choose two from a range including:
-Corporate Social Responsibility
-Entrepreneurship & Innovation
-International Business in Emerging Economies
-Strategic Management

Dissertation:
You will undertake an investigation into a marketing related issue or topic, either by a personal research project assessed by dissertation (22,000 words) or by a group based consulting project assessed by a group report, which adds considerable value to your CV and experience.

Learning activities and assessment

Teaching on the full-time programme involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines plus their application and limitations. Each course represents approximately 100 hours of study time, of which typically 24 hours is contact time with the course tutor(s)and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.

Career support and prospects

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Advisers into the curriculum or through specially arranged workshops.
Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:
-One-to-one support
-Careers workshops
-Opportunities to meet employers and recruiters
-Online resources
-Job opportunities

This programme prepares students for a general or specialist career in marketing and management within a wide range of organizations, from large multi-national firms to SME’s within the private sector, and public service and non profit organizations. Typical marketing roles would include marketing management, product or service management, advertising, market research, communications, and consultancy.

Study Support

The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.

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Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing Postgraduate Certificate (PGCert) will give you the skills and confidence to plan and manage social marketing campaigns. Read more

Course overview:

Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing Postgraduate Certificate (PGCert) will give you the skills and confidence to plan and manage social marketing campaigns.

This course will be of particular interest to professionals wishing to deepen their understanding of social marketing theory and practice, and apply their learning to work-based projects.

The Social Marketing Postgraduate Certificate will develop your ability to:
- plan behavioural change programmes based on an understanding of what moves and motivates people
- apply social marketing theory and concepts to practical behavioural problems
- demonstrate a critical analysis of social marketing strategy, both in practice and policy making settings
- show competence in social marketing planning techniques and the application of behaviour theory to live projects
- apply commercial marketing and other management tools to behaviour change programmes.

After completing a compulsory Social Marketing module, you have the opportunity to undertake a work-based project or pick other modules that reflect your particular interests.

Modules are taught in weekly blocks. This a method of delivery attracts students working full-time, as well as students living significant distances from Brighton.

Career Opportunities:

On completion of this course you will have an advanced understanding of social marketing strategy. You will equiped with the with skills and knowledge sought after by employers such as national, regional and local government, social marketing consultancies, the NHS and not-for-profit organisations in the UK and internationally.

The course demonstrates your professional credibility to employers, clients and peers.

Why study with Brighton Business School?

We have a close working relationship with The Campaign Company (TCC), a communications consultancy that specialises in political, social and cause related marketing and campaigning. TCC helps organisations build relationships with hard-to-reach groups. Its clients include local authorities and NHS bodies. As visiting speakers, our partners from TCC bring classroom theory to life by sharing real-world case studies, results and pitfalls.

The Business School has a dedicated Social Marketing Unit that provides social marketing teaching, consultancy and research services. It aims to integrate marketing, health, environment and social science disciplines to support the development of social marketing in the UK and overseas.

Course content:

The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.

A compulsory Social Marketing module is taught over four consecutive days, with additional supervision and assessment time. On completion of this module you can choose to follow one of two routes:the work-based routeor the modules route.

You will have the opportunity to discuss the best combination of modules and projects with your tutor.

WORK-BASED PROJECT ROUTE

The work-based project can be completed at a pace that suits you and your employer (between six months and four years). It is based around your own professional interests and carried out under the supervision of the course team.

Should you decide to take this route, you will be required to produce a coherent account of an applied social marketing initiative.

The project provides an opportunity to create strategies to overcome the barriers that social marketing professionals face when creating complex behaviour change programmes.You will be expected to:
- identify a social marketing problem of your choice (in consultation with tutors)
- explore relevant social marketing/behaviour change models to provide insight into an audience in relation to the particular issue
- analyse the primary and secondary data, with reference to social marketing theory and literature
- draw sound conclusions from your investigation
- identify realistic and feasible social marketing recommendations, such as the development of a behavioural intervention or a review of the way a public service is provided.

While working on the project you will be offered individual learning support and consultation with the module tutor (face-to-face or by phone).

MODULES ROUTE

This route allows you to customise the course by choosing two other modules (in addition to the compulsory Social Marketing module) that reflect your particular interests. You have between six months and four years to complete the two modules.

Each module is taught in weekly blocks, with additional supervision and assessment time. Subjects include:

- Meeting the Challenges: Public Health
- Research Methods for Critical Appraisal
- Behavioural Economics
- The Dynamic Public Service Environment
- Service Planning and Commissioning
- Sustainable Joint Working
- Marketing for the Not-for-Profit Sector

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Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers. Read more
Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Develops insights into marketing decision-making in a global marketing context.

- Engages in critical thinking and applied decision-making.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

- Course format and assessment -

Required modules:

- Dissertation
- Consumer Behaviour
- International Marketing
- Marketing Strategy & Planning
- Marketing Theory & Practice
- Research In Marketing

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Read more
The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological (with the many online and digital developments that occur on a regular and fast-paced basis). Marketing has focused on satisfying customer needs profitably but achieving ‘customer delight’ seems necessary now for commercial success.

Who is the MSc Marketing programme for?

The MSc Marketing programme has been developed for students seeking a career within marketing management in private, public or not-for-profit sector organisations across the globe. Our students typically go on to secure key marketing posts in large international companies but some find posts in smaller businesses, charitable organisations and public sector bodies.

Applicants should possess a minimum of a 2ii honours first degree - in business or a in a related subject with appropriate links to marketing.

MSc Marketing Programme Content and Structure

The recently revised MSc Marketing programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. The MSc Marketing programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as ‘Global Marketing Strategy’, ‘Advanced Marketing Research Applications’ and ‘Analysing Buyer Behaviour and Brand Dynamics’. The MSc Marketing programme also contains core modules that provide students with key research and personal development skills.

In the remainder of the MSc Marketing programme the student has the opportunity to explore in detail an aspect of marketing through the Masters Dissertation. A dissertation preparation support module course guides students through this key project and a personal supervisor is appointed to offer advice on the initial proposal and throughout the dissertation process.

A combination of lectures, seminars and workshops are employed top convey information and facilitate student learning. The Northumbria University’s e-learning platform, Blackboard, and e-library are key tools in the Learning and Teaching Strategy of Northumbria University, of the Faculty of Business and Law, the Newcastle Business School and therefore of the MSc Marketing programme. This ensures that the programme is fully backed with the University’s latest investments in learning and teaching and technology.

The MSc Marketing programme’s Assessment Strategy includes the use of examinations, assignments workshop and e-learning platform activities. The combination used varies between modules but overall there is a fair but challenging balance of assessment methods.

Marketing offers so many different career roles and responsibilities from Advertising Executive to Database Manager; Public Relations Executive to Customer Services Manager. The student should possess a high level of energy and enthusiasm for the subject along with good creative and analytical skills. Former students from the programme have taken up careers such as Advertising Executive in an agency, Customer Services Manager in retail and Direct Marketing Manager in the charity sector

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Learn to think in different ways about the deepest questions and problems of political life. The MA in Political Theory addresses some of the most pressing questions in political life. Read more
Learn to think in different ways about the deepest questions and problems of political life.

Overview

The MA in Political Theory addresses some of the most pressing questions in political life. What is politics for - to bring real freedom and equality for all human beings, to realise justice, or to prevent human beings from killing one another in large numbers? What do we owe the global poor? Can we close our borders? Where does power lie in democracies?

Course Content

You’ll be encouraged to explore these topics, and others, in greater depth and from different perspectives across a variety of optional modules which draw on our internationally recognized teaching and research strengths in analytical political philosophy, intellectual history and critical theory.

The MA also features a regular research seminar, where the best current work in political theory is presented by staff and eminent guest speakers from all over the world.

Modules
You'll study one core module:
-Approaches to Political Theory

Plus, five optional modules from a range of subjects:
-Analytical Political Philosophy
-Contemporary Issues in International Political Economy
-Critical Theory
-Critical Theories of International Political Economy
-Ethics and World Politics
-New Security Challenges
-State, Space and Globalisation
-Topics in the History of Political Thought
-PhD Proposal in Political Theory module

Our range of modules allow you to study issues connected with toleration, continental political theory, legal theory and political integrity.

A 10-12,000 word dissertation allows you to apply the relevant method to a problem of your choosing.

Careers

From political research to journalism, marketing and HR, a masters degree in Political Theory leads to a broad range of career opportunities. You might find yourself working for:
-Central or local government
-Non-governmental organisations
-Community and voluntary organisations
-A Social enterprise
-A university
-Accountancy and banking orgs
-Law firms
-Media companies
-International and global development bodies / organisations

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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set. Read more
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations. Read more
We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.

This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:
-Recent developments from actor network theory on market devices
-Concepts of advertising, marketing and consumption
-Contemporary marketing and management
-Media and communications
-Developing brand cultures

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Our expert staff

We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.

Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.

Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.

While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.

Specialist facilities

-Dedicated postgraduate support facilities
-Our renowned off-campus Graduate Conference takes place every February
-A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills
-The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
-Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the -UK Data Archive, which stores national research data like the British Crime Survey
-Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates
-Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

Our new building provides you with a stunning new work environment, offering:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-A light and spacious lecture theatre, with seating for 250 students
-Study pods and innovation booths for group working
-Dedicated office space for student entrepreneurs
-Networking opportunities with visiting businesses
-A café with an adjacent sun terrace

Your future

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

MA Advertising, Marketing and the Media
-Advertising: Commerce and Creativity
-Dissertation
-Strategic Brand Communication
-Critical Marketing
-Consumption, political economy and sustainability
-Sociological Research Design
-Digital Economy (optional)

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Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. Read more
Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. This course focuses on political communication in a global context, looking at the development of message production, transmission, and reception across nations as well as key theories, themes and controversies.

In a multi-country perspective, it examines the strategies used by political advocates to build and maintain support, especially during election campaigns, and analyses the relationships between key political actors, media actors and citizens, as well as exploring the wider issues of influence and representation. The course draws on the enduring strength of the School’s research specialism in political communication and media studies.

Core study areas include global communications, marketing politics, politics of representation, textual analysis research techniques, production and reception analysis, and a dissertation.

Optional study areas include media and modernity, communication and citizenship, sex industries, global communications, media, nations and nationalisms, digital cultures, digital economies, cultural memory and the heritage industries.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

Programme modules

Compulsory Modules:
- Global Communications
- Marketing Politics
- Politics of Representation
- Textual Analysis Research Techniques
- Production and Reception Analysis
- Dissertation

Optional Modules:
A selection of the following options will be available:
- Media and Modernity
- Communication and Citizenship
- Sex Industries
- Global Communications
- Popular Music and Modern Times
- Media, Nations and Nationalisms
- Digital Cultures
- Digital Economies
- Cultural Memory and the Heritage Industries

Assessment

Coursework plus a dissertation of 10,000 words on an agreed topic.

Careers and further study

The degree is designed to enhance specialist knowledge and methodological expertise of relevance to professionals working in communications, to students interested in global political communication and to those wishing to progress to a research degree in these fields.

Why choose social sciences at Loughborough?

The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.

This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.

In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.

The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods

- Research
All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.

Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.

- Career prospects
Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

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This MA provides students with the opportunity to study key concepts and approaches in political sociology and theoretical debates about the relationship between state and society, and identity and power. Read more
This MA provides students with the opportunity to study key concepts and approaches in political sociology and theoretical debates about the relationship between state and society, and identity and power. Graduates acquire a mix of in-depth area knowledge of Russia and Eastern Europe, research skills and theoretical understanding.

[Degree information]]
The programme centres on sociology but is interdisciplinary in nature, combining topics and methods from political science, anthropology, history, cultural studies and economics to analyse the relationships among individuals, groups, institutions, governments and their environments. Students choose two core modules in political sociology and social science methods and can then select thematic or area-based options as well as the options to study Russian or another East European language.

Students undertake modules to the value of 180 credits.

The programme consists of one core module (15 credits), one of a choice of four modules in social science methodology (15 credits), optional modules (90 credits) and a research dissertation (60 credits).

Core modules - students take a 15 credits core module in Political Sociology and a 15 credit course from a list of options in social science methodology.
-Political Sociology
-Methodology
-Qualitative Methods
-Understanding and Analysing Data
-Comparative Analysis in Social and Political Research
-Introduction to Discourse Analysis

Optional modules
-Causes, Consequences and Control: Corruption and Governance
-Cities in Eastern Europe
-Ethno-Political Conflict in Central and Eastern Europe
-Gender and Sexuality in Modern Russian Culture
-Informal Practices in Post-Communist Societies
-Migration in the EU
-Nations, Identity and Power
-Politics of Southeast Europe
-Sexuality and Society in Russia and Eastern Europe
-Sociology of Religion

Dissertation/report
All MA students undertake an independent research project which culminates in a dissertation of 10,000-12,000 words.

Teaching and learning
The programme is delivered through a combination of lectures, seminars, laboratory sessions, workshops, presentations, self-study and specialist language classes. Students are assessed by a variety of methods, including unseen examinations, long essays, coursework and a dissertation.

Careers

With their specialist knowledge and language skills, SSEES Master's graduates can be found in business, finance, the media, international agencies, charities, diplomacy, international security organisations, the law, and academia.

Some graduates advise the Russian, Polish, American, and other governments, and the European Commission.

Top career destinations for this degree:
-Researcher, Saxton Bampfyble Hever Plc
-Global Education Officer, Childreach International
-Marketing Analyst, Business Services International
-Programme Co-Ordinator, Open Society Foundation
-Television News Reporter, ETV (Eesti Televisioon) (Estonian Television)

Employability
The MA opens up a range of opportunities and previous graduates from this programme have gone on to work in think tanks, political parties; national, European and international private and public sector organisations; and in the media and NGOs as political analysts. Other graduates have progressed to further academic study. Networking is facilitated by two major collaborations led by SSEES: CEELBAS and the International Master's (IMESS). Scholarships, internship opportunities and excellent links with other universities in the region provide further benefits.

Why study this degree at UCL?

The UCL School of Slavonic & East European Studies (SSEES) is a world- leading specialist institution, and the largest national centre in the UK, for the study of central, Eastern and South-east Europe and Russia.

This MA allows you to study the social and cultural issues in the region in unparalleled breadth and depth and to develop analytical and research capacities, language skills and practical insights.

Our nationally unequalled specialist library and central London location provide an ideal environment for research, while our close contacts with employers, policy-makers and alumni afford excellent opportunities for networking and career development.

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Understand and have your say in the challenges that globalisation presents. From the sustainability of economic growth to the eradication of poverty, you will identify the impact of globalisation on the world around us. Read more
Understand and have your say in the challenges that globalisation presents. From the sustainability of economic growth to the eradication of poverty, you will identify the impact of globalisation on the world around us.

We will help you achieve an understanding of diverse issues such as the changing nature of international competition, trade, migration and global governance. You will expand your knowledge of modern political economy and explore global consumption as an engine of growth. You will debate the recent financial crisis, discussing how it began, the definition of crisis and how the world has responded.

You will gain an understanding of how international political economy differs from economics. As well as measuring economic growth, you will also understand its distribution of costs and benefits, together with its social, political and environmental impact.

This is an opportunity for you to embrace and interrogate aspects of politics, sociology, history, philosophy and geography in relation to economic globalisation.

- Research Excellence Framework 2014: our University demonstrated strength in five emerging areas of research which it entered into the assessment for the first time, including social work and social policy.

Visit the website http://courses.leedsbeckett.ac.uk/internationalpoliticaleconomy_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Employment opportunities are available in the UK and overseas working for Non Government Organisations, the public sector, international organisations and the media. Employers will value your ability to think and work independently and challenge conventional wisdom in order to solve complex problems. Our expert staff are well associated with many major organisations, which will benefit you when looking for a career in this field.

- Government Policy Advisor
- Economist
- Social Researcher

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our course is aimed at students who already work or have aspirations to pursue careers in campaigning organisations, internationally oriented Non-Governmental Organisations, international organisations and government departments, as well as graduates interested in further academic study.

Like all our courses, our MA incorporates employability, personal effectiveness and the development of research skills throughout our modules. You will also benefit from our links with relevant stakeholders and employers, and will have access to the diverse and research active teaching team drawn from across our University.

Core Modules

Political Economy of Crisis and Global Governance
Explore the role of crisis in capitalist development, covering conceptual understandings of crisis as well as investigating several historical episodes of capitalist crisis.

Political Economy of Globalisation
Consider a variety of contemporary issues such as the globalisation of production and finance and the politics of competitiveness and migration, as well as associated issues of cultural and social change.

Theories of International Political Economy
You will be intoriduced to the main theoretical approaches to IPE, starting with classical theories of political economy and then the emergence of the orthodox and more radical contemporary theories of IPE.

The Global Consumer Economy
Analyse and critically evaluate the pivotal role of the global institution of marketing and the ways in which it amplifies the drivers of, and relaxes the constraints on, abundant spending.

Developing and Managing Projects
Consider how projects fit within organisations and how they are developed, funded and managed. You will be introduced to the essential components, including planning, evaluation, ethics and governance issues, and stakeholder engagement.

Research Methods
You will also undertake a research methods module before completing a significant piece of independent study on a topic of your choice.

Dissertation
Engage in critical depth with a research-based project aligned to your personal interests and professional aspirations.

Professor Ieuan Ellis

Dean, Faculty of Health and Social Sciences

"We have a long history of providing education across a wide range of professional and academic disciplines in health, applied global ethics, social sciences and related subject areas... The Faculty has a number of areas of research excellence."

Ieuan is responsible for the strategic leadership of the Faculty of Health and Social sciences. He is also a member of Academic Board, and an elected staff representative on the Board of Governors. He is also Chair of the UK Council of Deans of Health and Co-chair of the National Allied Health Professions Advisory Board. After practicing as a chartered physiotherapist in the NHS and private sector, Ieuan entered higher education working initially at Northumbria University prior to joining our University. Ieuan has held a number of leadership and management roles across health and social care education and was awarded a personal chair as Professor in Healthcare Education.

[[Facilities]
- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Clinical Skills Suite
The £1 million suite has been designed to meet the learning needs of a range of health professionals, with specialist equipment in purpose-built rooms enabling a variety of sessions to be carried out in a suitable and safe environment.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. Read more

About the MSc programme

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.

The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.

This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns. Read more
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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