Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
The programme is 180 credits with 11 modules. Classes are 7 weeks long and the full programmes consist of 90 credits core courses, 45 credits focused on marketing electives and/or business electives, and a 30-credit dissertation (with a supporting 15-credit Research Skills module). The programme can be completed in 2 years. Classes are 100% online, and you’ll join a diverse group of professionals from a variety of industries. You’ll participate in class discussions, lectures and assessments at your own pace. Collaborate with fellow students, faculty, and staff to tackle case studies and challenges from the marketing field. At the same time, you’ll enjoy the advantage of building a career network while completing your postgraduate degree.
Class materials are accessible 24/7, and courses are delivered in an innovative online learning environment. We offer six intakes per year so you can start your online postgraduate marketing degree when you’re ready. A Student Support Advisor will work with you throughout the programme to help you succeed.
The online marketing programme’s dissertation is designed to test your cumulative knowledge. You’ll be asked to apply classroom concepts, experience, and theory to a real-world scenario. The dissertation portion of the online programme may be a valuable portfolio piece that shows potential employers the direct application of your marketing degree.
Core Modules - 90 Credits
The aim of this module is to introduce marketing as a central feature of the strategic planning process. The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A marketing perspective focuses on an in-depth and critical understanding of desires and decision processes of customers and businesses. This module will introduce the stages of an organisation’s marketing strategy as: strategic analysis; strategic choice; strategic implementation; and monitoring and control. Understanding the processes involved in these stages, from both theoretical and practical perspectives will develop participant’s awareness of the changing role of marketing in today’s organisations. The module content is structured around practical examples and case studies that aim to help you develop skills of critical analysis and problem-solving.
Understanding Consumer Behaviour
The aim of the module is to understand the behaviour of people as consumers and the strategic implications of this understanding for marketing managers. This understanding is one of the critical components of marketing analysis in examining and diagnosing problems and reaching effective decisions. Principles from several social sciences including psychology, sociology, and anthropology are integrated to understand and analyse consumer actions, experiences, feelings, and judgment processes.
Integrated Marketing Communications
Consumers find themselves increasingly surrounded by media and marketing-related messages and the impact of technology, and digital communication are transforming the way consumers interact with each other and organisations. Consumers are active and engaged, often generating their own content and co-creating communications with producers and other consumers. This raises both opportunities and challenges for organisations. This module will give students an in-depth understanding of the marketing communication mix both from a theoretical and practical perspective, exploring how different forms of communication work together, acknowledging the development of the new mediums by which organisations may communicate with stakeholder and influencer groups and how such communications affect business and society.
Principles of International Business
Business is increasingly international in scope as managers take advantage of greater access to foreign markets, not only to sell products, but also to access inputs, knowledge and skills. This module addresses several questions. ‘How does becoming an international business change a company that previously operated only in the home market?’ ‘How are its resources and capabilities challenged and transformed by internationalisation?’ ‘What factors determine an international business is successful?’ While many practical examples are provided, focus is given to developing an analytical approach to addressing these questions, drawing on two perspectives. These are the Resource Based View, which focuses on the resources and capabilities of the firm and the Institution Based View which requires studying the differences in the business environment around the globe, to which successful companies need to adapt. The module considers political, economic and cultural difference and the strategies companies adopt when conducting business across national boundaries.
Marketing Analysis & Research
The aim of this module is to provide knowledge on the qualitative and quantitative methodologies used in market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilisation of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught.
Digital Marketing Strategy
This module focuses on the role and consequences of digital technology and social media developments for marketing theory and practice. Digital marketing has fast become an essential area of marketing for many, if not all, organisations. Digital marketing is not only marked by significant cultural changes, but also changes in the ways that marketers operate and relate to consumers. Along with these changes come far-reaching implications related to data security and privacy, social relations, mixed realities, and Big Data, among many others. Looking across a variety of issues within digital marketing, the course interrogates the relationship between digital and ‘traditional’ marketing strategy, with a critical eye to societal implications. As such, this course begins by examining theory around marketing, particularly from a sociological perspective to consider how ‘consumers’ engage with digital marketing and what it means to live in a digital world. Next, the course examines digital marketing practices that are now integral, if not essential, to marketing strategy from a ‘real world’ perspective, including the role and practice of communication, market research, campaign planning and evaluation. Finally, the course considers the implications of digital marketing, not only related to marketing practice but also to the social.
Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world
All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street.
How do we live our politics on a daily basis? Who holds the power to influence political decisions that structure our lives? How might democracy be done better? What is the relationship between politics, the individual, institutions and the media? These are the kinds of questions we’re asking on this programme.
And we take an expansive view, so you’ll learn about politics and communications not just as a singular discipline, but as a subject that’s much more nuanced, moving across everything from governments and parties to NGOs and activists; from economic and environmental policy and conflict representation, to issues of race, gender, social theory and popular culture.
Alongside traditional lectures and seminars we also do workshops and research exercises to reflect on how political communications are part of the rituals and rhythms of our daily lives and how this is influenced by others.
As part of the programme you may also be tasked with designing and pitching your own political campaign. We use these kinds of exercises because we think it’s only by actively engaging with political communications that we can better understand how it is part of our everyday lives.
We’re active not passive so this course isn’t just about having our heads in books, it’s about applying ideas to the real world. We’ll expect you to be reading the news every day because we want you to engage with what’s happening and unravel it.
There are also opportunities to interact with industry experts, get involved in live campaigns and collaborate with people coming from all over the world. We pride ourselves on fostering a supportive environment and offering an open door throughout your time with us. At Goldsmiths the conversations are always just starting.
The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:
Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.
The MA in Political Communications is built up of modules that must count up to 180 credits. The programme comprises:
We offer a wide range of option modules each year. Please view the website for more information.
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
We know that political organisations relish thinking graduates. It’s why we focus on delivering a programme that’s rooted in a critical perspective. By the time you leave we want you to feel transformed so that you can go forward and transform the world.
Our graduates go on to work within government organisations, political parties, NGOs and news media and across the public and private sectors - from the Houses of Parliament and BBC World Service to Google, Greenpeace and the UN.
Find out more about employability at Goldsmiths.
Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.
Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.
Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.
Contemporary Issues for Business and Society
This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.
Consumer-Led Fashion Marketing
This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.
Strategic Decisions in the International Fashion Marketplace
Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.
Digital Fashion Branding and Delivery
The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.
Fashion Buying, Merchandising and Distribution
This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.
Personal and Professional Development
Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.
Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.
The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.
MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.
Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.
EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Find out more about CIM Membership.
With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice.
The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.
New technologies and the rise of digital and online communications have changed the marketing landscape. To stay in touch with the latest trends and understand their customers, businesses increasingly need marketers with knowledge of digital tools and the skills to interpret the vast amounts of data they generate.
The MSc Marketing Management’s unique focus on two key aspects of marketing – digital and analytics – will equip you to meet these needs. These two aspects are embedded across the course, for example when looking at the optimal use of loyalty card data or evaluating the effect of online customer feedback on brand reputation.
The course is suitable for graduates who are new to marketing. Our students come from a range of disciplines including media and communications, medicine and engineering.
Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation. The MSc Marketing Management is also good preparation for further research at PhD level.
Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including:
This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Focusing on the development of critical-thinking and executive skills, this program will deliver solutions for marketing challenges while developing the student’s understanding of marketing practice.
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success by creating competitive marketing strategies. Students will also:
1. Investigate the impact of political, economic, sociocultural and physical environments in marketing practice and how to manage this.
2. Understand the relationship between the customer and the company.
3. Learn analytical, strategic and operational marketing competencies.
4. Study the major processes within marketing through case studies and class discussion.
This MA provides students with the opportunity to study key concepts and approaches in political sociology and theoretical debates about the relationship between state and society, and identity and power. Graduates acquire a mix of in-depth area knowledge of Russia and Eastern Europe, research skills and theoretical understanding.
The programme centres on sociology but is interdisciplinary in nature, combining topics and methods from political science, anthropology, history, cultural studies and economics to analyse the relationships among individuals, groups, institutions, governments and their environments. Students choose two core modules in political sociology and social science methods and can then select thematic or area-based options as well as options to study Russian or another East European language.
Students undertake modules to the value of 180 credits.
The programme consists of one core module (15 credits), one of a choice of four modules in social science methodology (15 credits), optional modules (90 credits) and a research dissertation (60 credits).
Students take a 15 credits core module in Political Sociology and a 15 credit course from a list of options in social science methodology.
All MA students undertake an independent research project which culminates in a dissertation of 10,000-12,000 words.
Teaching and learning
The programme is delivered through a combination of lectures, seminars, laboratory sessions, workshops, presentations, self-study and specialist language classes. Students are assessed by a variety of methods, including unseen examinations, long essays, coursework and a dissertation.
Detailed module information
For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.
With their specialist knowledge and language skills, SSEES Master's graduates can be found in business, finance, the media, international agencies, charities, diplomacy, international security organisations, the law, and academia.
Some graduates advise the Russian, Polish, American, and other governments, and the European Commission.
Recent career destinations for this degree
The MA opens up a range of opportunities and previous graduates from this programme have gone on to work in think tanks, political parties; national, European and international private and public sector organisations; and in the media and NGOs as political analysts. Other graduates have progressed to further academic study. Networking is facilitated by two major collaborations led by SSEES: CEELBAS and the International Master's (IMESS). Scholarships, internship opportunities and excellent links with other universities in the region provide further benefits.
Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.
The UCL School of Slavonic & East European Studies (SSEES) is a world- leading specialist institution, and the largest national centre in the UK, for the study of central, Eastern and south-east Europe and Russia.
This MA allows you to study the social and cultural issues in the region in unparalleled breadth and depth and to develop analytical and research capacities, language skills and practical insights.
Our nationally unequalled specialist library and central London location provide an ideal environment for research, while our close contacts with employers, policy-makers and alumni afford excellent opportunities for networking and career development.
This programme offers an intensive, year-long exploration of a wide range of contemporary issues in media and communications.
It aims to provide a broad-based understanding of the development and forms of media and communications in relation to political economy, regulation and power, production and organisation, processes of mediation and influence, communication content and audience response. It offers an up-to-date engagement with diverse theoretical, conceptual and empirical developments in research on media and communications through a mix of compulsory and optional courses and an independent research project.
We attract students from a diverse range of backgrounds, often including professional experience working in media and communications-related fields. Indeed, the opportunity for cross-cultural meetings and exchange of ideas among the student body is a valuable feature of studying within the Department.
The research track provides advanced research training, enhancing your methodological and analytical skills. It is particularly suited to students wishing to undertake MPhil/PhD degrees or pursue research-related careers.
On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.
This programme offers an intensive, year-long exploration of the relations between politics, media and communications.
It aims to give you an advanced understanding of theoretical and applied knowledge in the intersecting fields of politics and communication research. It provides you with the flexibility to pursue particular topics of interest in the fields of media, politics and communication, culminating in an independent research project in politics and communications. The programme is ideal preparation for research work and employment in media, politics, communication and related fields.
You will study compulsory courses in Political Communication, Theories and Concepts in Media and Communications, Methods of Research in Media and Communications and Democracy and the Media, and optional courses to the value of one unit. You will also have the opportunity to take courses taught in the Department of Government, in addition to those within your Department.
We attract students from a diverse range of backgrounds, often including those with professional experience of working in media and communications-related fields, offering the opportunity to network and exchange ideas.
On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.