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Masters Degrees (Political Communication)

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This course explores the rapidly evolving role of communication in political life, both nationally and internationally, and examines how changes, including the increasing importance of ‘spin doctors’, image-based politics, the 24-hour news cycle and the globalisation of media, are shaping politics. Read more

This course explores the rapidly evolving role of communication in political life, both nationally and internationally, and examines how changes, including the increasing importance of ‘spin doctors’, image-based politics, the 24-hour news cycle and the globalisation of media, are shaping politics.

Overview

The MA Political Communication will deepen your understanding of political communication in national and international contexts and, where relevant, your skills in this field.

You will:

  • Explore the political content of the mass media
  • Deepen academic and practical understanding of the actors and agencies involved in the production of political news and information
  • Examine the impact of media coverage of politics on audiences
  • Explore the interaction between media systems and political systems including government media policy, censorship, regulation and ownership
  • Be equipped with the research and study skills necessary to carry out project-based professional and academic research
  • Enhance academic skills and knowledge in preparation for further academic study
  • Develop basic skills in political communications practice

The course explores the rapidly evolving role of communication in political life, both nationally and internationally, and examines how changes such as the increasing importance of new online and social media platforms, image-based politics, and the globalisation of media are shaping politics.

MA Political Communication looks at the influence of actors in the political communications process, including politicians, journalists and citizens by drawing on cutting edge research and case studies.

This course is suitable for those interested in an advanced academic study of political communication or a career in political communication, as well as those already working in political communication, political parties, government agencies and bodies, statutory and voluntary organisations and the mass media.

It is also suitable for people looking to undertake PhD research in political communication.

Distinctive features

Studying MA Political Communication will increase your ability to undertake rigorous analytical work, be capable of producing well researched essays, assignments and dissertations to deadline, and you will have refined and improved your practical political communications skills.

Learning and assessment

How will I be taught?

You will be taught through a mixture of lectures and seminars, which complement the academic nature of the course.

How will I be supported?

You will be allocated a Personal Tutor, for help and support with academic and pastoral needs, who is available when needed to discuss progress, provide advice and guidance.

You will be supported by the Student Support services in the school and through wider university resources.

You will have regular tutorials with programme directors/personal tutors as well as the opportunity to meet with module co-ordinators on request.

Career prospects

Graduates of this course are employed in a range of occupations, such as campaign and press officers, researchers for political parties and institutions, business management leaders, political consultants, international conference and seminar coordinators and PR officers.

Several graduates have also undertaken PhDs in Political Communication.



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About the course. Messages and viewpoints are all around us. , in public spaces, at all times. Read more

About the course

Messages and viewpoints are all around us, in public spaces, at all times. Political parties, public and governmental institutions, pressure groups, charities and NGOs shape messages in particular ways, advocating viewpoints and constructing campaigns to influence public opinion, specific audiences and policymakers. Our MA in International Public and Political Communication (IPPC) teaches you to be an expert in both the analysis and development of such messages.

Join us on the degree and you'll learn about media relations, political marketing and the scope and significance of political communication. You'll develop skills in communicating with the media (including media training) and using different media outlets to promote ideas through advocacy and lobbying. Our teaching offers a deep and critical understanding of key debates around intersection of the media and public and political communication internationally.

The IPPC course combines a rigorous academic foundation with strong practical content. Taught by both research-active staff and practitioners who are proven experts in their field, our students analyse public and political communication activities both internationally and historically – and then put their findings to practical use, developing their own political and public communication campaigns or marketing tools.

After completing the course you'll be a media and communication expert who can analyse, manage and design campaigns, market and communicate ideas, and undertake effective media relations and lobbying. If you're looking for a career in national or local government, international agencies, NGOs, trade unions, political parties, charities, media organisations and lobbying, it's ideal preparation. The degree also offers a route into further academic study.

This degree offers students an advanced understanding of cutting-edge debates concerning media, power and democracy both nationally and internationally.

Rooted in our ground-breaking academic research, and offering practical, hands-on experience of political communication, this masters programme offers a route into PhD study and a solid foundation for careers in lobbying, journalism, public relations and more.

Your career

The International Public and Political Communication masters provides a solid grounding for those wishing to pursue research at PhD level and careers in political or public communications, marketing, lobbying, public relations, political campaigning, NGO work with development and advocacy – and, of course, journalism.

Recent graduates are working in media and public organisations across Europe and Asia in particular. Roles include media relations analyst, lecturer, journalist, website and media manager, and political reporter. Employers include the European Commission and European Parliament, South China Morning Post, the Pakistan government, the Tokyo Foundation and University of Sulaimani.

About us

Our teaching staff are professionals who have worked at the highest level in newspaper, magazine, radio, television and online journalism. This is a great place to learn practical skills. Three quarters of our research is rated world-leading or internationally excellent. The discussion of ideas about journalism, its past, present and future, is part of all our courses.

We have strong links with the industry. We send our masters students on a three-day field trip to London, visiting national news organisations for briefings on current developments with senior editors and meeting politicians and political journalists.

Guests from the media industries, regulators, campaigning groups and research institutes give lectures in the department. Broadcast editors run radio and television newsdays, and print and online production editors bring their expertise to newspaper, web and magazine exercises.

Professional accreditation

All our applied postgraduate courses are accredited by the main professional bodies representing the media industries: the National Council for the Training of Journalists, the Broadcast Journalism Training Council and the Professional Publishers Association. Our International Public and Political Communication and Global Journalism programmes are not accredited and have limited practical content.

Real-world learning environment

The University has invested £3 million in a superb new home for the department in 2014, with four large newsrooms designed to simulate a real working environment. The print newsroom is equipped with 30 PCs, all of which have access to the latest print production software such as Adobe Indesign, Incopy and Photoshop. You’ll also have access to a Press Association newsfeed, telephones, daily newspapers and Sky TV.

The broadcast newsroom is equipped with industry-standard software for radio production. We have a state-of-the-art radio studio and digital audio recorders. Students on the applied MA courses learn how to create packages, put together live news bulletins, shoot professional news pieces on HD TV cameras, and use Apple Final Cut X to cut rushes together. They acquire the skills needed to prepare text, audio and video content for publication online. These degrees also show how to use audio recorders, video and stills cameras to gather content. In the web newsroom, students use audio, video and image editing software to create their own sites.

Studentships

Postgraduate student loans are available for UK and EU students to a current value of £10,280.

Several scholarship funding awards are also available to MA International Public and Political Communication students. These include the following.

  • The Sheffield Postgraduate Scholarship (for UK and EU students) is worth £10,000 and open to high-achieving students and those from groups that are underrepresented in higher education. More info
  • Sheffield scholarships for international students are designed to support talented applicants from all over the world. More info

Please see the Department of Journalism Studies' taught postgraduate funding page for more general details on the above, including an overview of deadlines.

Other sources of funding may be available – please see the University's postgraduate funding pages to investigate.

Teaching and assessment

We teach through lectures, seminars, workshops and research exercises. You’re assessed by essays, examinations and a dissertation.



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This ESRC-recognised research-training programme gives you a broad and rigorous grounding in the study and methodologies of political communication. Read more
This ESRC-recognised research-training programme gives you a broad and rigorous grounding in the study and methodologies of political communication.

Why this programme

-If you want to work as a researcher, develop academic research skills or embark on a PhD in political communication and related subjects, this programme is designed for you.
-The programme draws on very strong staff expertise in political communication, as well as recognised strength on comparative politics and international relations.
-Through the Political Communication seminars you can benefit from a truly unique opportunity to meet with top practitioners in the profession to informally discuss the practical aspects of political communication as well as career options.
-The programme is an excellent preparation for doctoral work, and is eligible for the ESRC 1+3 scheme.
-Research methods courses are delivered through the College of Social Sciences’ Graduate School. They are taught by staff with specialist expertise in quantitative and qualitative research methods.
-The programme covers the same topics as the MSc in Political Communication but has been tailored to provide appropriate training for those who are intending to pursue doctoral studies or research-intensive careers.

Programme structure

You will take 4 core and 2 optional courses. You will also write a dissertation on a political communication topic of your choice, under the guidance of personal supervision by a specialist member of staff.

You will attend lectures, seminars and tutorials and take part in project work and case studies.

Core courses
-Media and democracy
-Political institutions and communication
-Qualitative research methods
-Social science statistics 1

Optional courses
-Challenges in international politics
-China's international politics
-Comparative public opinion
-EU in international politics and development
-Human rights and global politics
-Humanitarian intervention
-Institutions and policies of the European Union
-Internet and civil society
-Media and democratisation in Central and Eastern Europe and the Former Soviet Union
-Media, war and security
-Media, communications and journalism: Criticism and theory

Career prospects

Career opportunities include positions in research organisations such as think-tanks; public relations and communications in government agencies, political parties, charities and international organisations; politics and political consultancy; political journalism; media policy makers; and higher education, including doctoral studies.

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This ESRC-recognised research-training programme gives you a broad and rigorous grounding in the study and methodologies of political communication. Read more
This ESRC-recognised research-training programme gives you a broad and rigorous grounding in the study and methodologies of political communication.

Why this programme

◾If you want to work as a researcher, develop academic research skills or embark on a PhD in political communication and related subjects, this programme is designed for you.
◾The programme draws on very strong staff expertise in political communication, as well as recognised strength on comparative politics and international relations.
◾Through the Political Communication seminars you can benefit from a truly unique opportunity to meet with top practitioners in the profession to informally discuss the practical aspects of political communication as well as career options.
◾The programme is an excellent preparation for doctoral work, and is eligible for the ESRC 1+3 scheme.
◾Research methods courses are are taught by staff with specialist expertise in quantitative and qualitative research methods.
◾The programme covers the same topics as the MSc in Political Communication but has been tailored to provide appropriate training for those who are intending to pursue doctoral studies or research-intensive careers.

Programme structure

You will take five core and one optional course. You will also write a dissertation on a topic of your choice, under the supervision of a specialist member of staff.

Core courses
◾Media and democracy
◾Political institutions and communication
◾Qualitative research methods
◾Quantitative data analysis
◾Research design.

Optional courses
◾China's international politics
◾Chinese politics and society
◾Crime, media and popular culture
◾Critical perspectives on human rights
◾Environmental problems in China
◾European Union in international politics and development
◾Generalised linear models
◾Global security: Theories and concepts
◾Human rights and global politics
◾Humanitarian intervention
◾International organisations
◾International relations and development
◾International relations research
◾International relations theory
◾International security and strategic thought
◾Introduction to social theory for researchers
◾Internet and civil society
◾Media and democratisation in Central and Eastern Europe
◾Media, security and war
◾Researching audiences and the media.

Career prospects

Career opportunities include positions in research organisations such as think-tanks; public relations and communications in government agencies, political parties, charities and international organisations; politics and political consultancy; political journalism; media policy makers; and higher education, including doctoral studies.

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Modern democracies are increasingly shaped by the relationships between politicians, mass media and citizens. This interdisciplinary programme applies ideas from a range of approaches to give you an insight into the context and production of political journalism and communication. Read more

Modern democracies are increasingly shaped by the relationships between politicians, mass media and citizens. This interdisciplinary programme applies ideas from a range of approaches to give you an insight into the context and production of political journalism and communication.

Core modules will introduce you to political communication in established and emerging democracies worldwide, exploring the ethics and power dynamics at play. You’ll ask questions around media freedom, the responsibilities of journalists, ‘spin doctors’, the impact of emerging technologies and whether elections really are decided on TV.

You’ll also tailor the programme to suit your personal and career interests, choosing from optional modules on topics such as digital media, PR and the role of the media in democratisation. Supported by our Media Industries Research Centre, leading researchers and experienced practitioners, you’ll be well equipped for a career in this challenging field.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

Throughout the year you’ll study two core modules that cover the foundations of the programme, exploring the role of communications in contemporary politics.

You’ll look at different models of contemporary democracy and compare the relations between political actors, the media and citizens. From there you’ll move onto recent innovations sparked by cultural, technological and political change. With this in mind, you’ll then design a political campaign that incorporates some of these developments.

On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Dissertation and Research Methods 60 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Communication and International Affairs 30 credits
  • Feminism, Identity and Media 30 credits
  • Media, Culture and Globalisation 30 credits
  • The Media and Democratisation: Global Perspectives 30 credits
  • Communication and Public Opinion 30 credits
  • Multimedia Journalism 30 credits
  • Communication and Development 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Identity, Culture and Technology 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • 'Race', Identity and Culture in the Black Atlantic 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction?30 credits

For more information on typical modules, read Political Communication MA Full Time in the course catalogue

For more information on typical modules, read Political Communication MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

Assessments also take different forms so you can develop diverse skills. These are likely to include essays and exams as well as group presentations, projects and reports, as well as campaign analyses and case studies.

Career opportunities

This programme isn’t a practical training course, but it does give you an in-depth understanding of the role and importance of political communication – a sector which is constantly growing.

Our graduates have entered a wide range of related careers in political journalism, government communications, communications analysis and advisory roles for political parties. Others have gone on to work for international organisations and pressure groups.

You’ll also be prepared to continue with further research at PhD level and pursue an academic career.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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This course is designed to provide an advanced understanding of the issues and debates surrounding political communication in the twenty first century. Read more

This course is designed to provide an advanced understanding of the issues and debates surrounding political communication in the twenty first century. The units are conceptually led, combining discussions of theory with an exploration of current and best practice in society. All units will offer an international perspective and provide insights into the latest developments in political communication research and practice and the impact of recent technological innovations.

Our academic team have wide ranging expertise, grounded in years of research within fields such as political psychology, voter behaviour, international relations and political campaigning. The team have cultivated links with research institutions and universities across the globe, from Massachusetts and Prague to Bogota and Auckland. The team also enjoys extensive connections with a range of political organisations, including the UK House of Lords, the European Parliament, the Thai Chamber of Commerce, and local, national and international pressure groups, charities and communication consultancies.

Please watch the recorded BU Webinar 'MA International Political Communication'. Presented by Darren Lilleker, Associate Professor in Political Communication, this webinar will give you an excellent insight into the MA International Political Communication masters degree offered at BU.

Read more about our academics Research on Soft Power.



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Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. Read more
Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. This course focuses on political communication in a global context, looking at the development of message production, transmission, and reception across nations as well as key theories, themes and controversies.

In a multi-country perspective, it examines the strategies used by political advocates to build and maintain support, especially during election campaigns, and analyses the relationships between key political actors, media actors and citizens, as well as exploring the wider issues of influence and representation. The course draws on the enduring strength of the School’s research specialism in political communication and media studies.

Core study areas include global communications, marketing politics, politics of representation, textual analysis research techniques, production and reception analysis, and a dissertation.

Optional study areas include media and modernity, communication and citizenship, sex industries, global communications, media, nations and nationalisms, digital cultures, digital economies, cultural memory and the heritage industries.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

Programme modules

Compulsory Modules:
- Global Communications
- Marketing Politics
- Politics of Representation
- Textual Analysis Research Techniques
- Production and Reception Analysis
- Dissertation

Optional Modules:
A selection of the following options will be available:
- Media and Modernity
- Communication and Citizenship
- Sex Industries
- Global Communications
- Popular Music and Modern Times
- Media, Nations and Nationalisms
- Digital Cultures
- Digital Economies
- Cultural Memory and the Heritage Industries

Assessment

Coursework plus a dissertation of 10,000 words on an agreed topic.

Careers and further study

The degree is designed to enhance specialist knowledge and methodological expertise of relevance to professionals working in communications, to students interested in global political communication and to those wishing to progress to a research degree in these fields.

Why choose social sciences at Loughborough?

The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.

This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.

In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.

The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods

- Research
All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.

Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.

- Career prospects
Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-political-communication/

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Come Study how communication shapes world politics within a high quality graduate program that focuses on elected leadership in the age of global communication. Read more
Come Study how communication shapes world politics within a high quality graduate program that focuses on elected leadership in the age of global communication. The program provides students with advanced knowledge, understanding and tools of analysis in a world characterized by growing fusion between politics and communication. Graduates are equipped to evaluate and respond to the challenges that arise from the interconnectedness between politics and communication and are prepared for careers as leading scholars, campaign managers, political analysts, diplomats, journalists or professionals in related fields.
The Political Science & Political Communication MA program extends far beyond the traditional classroom, field trips to various governmental, parliamentary and media institutions and discussion forums comprise an integral part of the program's curriculum.Students are encouraged to supplement their academic work with internships at organizations ranging from Israel's preeminent political and research institutes to communications teams to diplomatic missions.

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The digital age has brought about tumultuous change in how world events are reported, accessed, interacted with and, ultimately, influenced. Read more

The digital age has brought about tumultuous change in how world events are reported, accessed, interacted with and, ultimately, influenced. This course examines the profound effect digital technology is having on the way public affairs are conducted and communicated and how today’s networked societies are using it to force rapid and far-reaching social and political change.

In the New Political Communication Unit at Royal Holloway, we believe the key to making sense of these often chaotic developments is the idea of power - how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

The MSc in Media, Power and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require a deep, critical appreciation of the relationship between the media, politics and public communication.

This unique MSc is only available from Royal Holloway and is ideal for critically-minded and curious individuals who are looking to pursue careers in campaign management, political communication consultancy, journalism, government communication and policy analysis, amongst others. From government communications and election campaigning to the construction of political news, spin, propaganda and agenda setting to media regulation, government surveillance and rights of privacy, you will complete this course having wrestled with the key issues and implications of living and communicating in a new media age.

The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings. You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

The Department of Politics and International Relations has a strong commitment to high quality, cutting-edge research which informs our teaching. We are a research community that draws on various methodological and theoretical approaches to the study of domestic, transnational, regional and global politics. This includes research into areas such as security, international diplomacy, international law, the use of military force, the European Union, voting behaviour, political participation, and the impact of new communication technology on politics, nationalism and migration.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

Course structure

Core modules

  • Media, Power and Public Affairs
  • Dissertation

Optional modules

  • Introduction to Quantitative Research Methods in Politics and International Relations
  • Theories and Qualitative Approaches in Politics and International Relations
  • Internet and New Media Politics
  • Media, War and Conflict
  • Social Media and Politics
  • United States Foreign Policy
  • Understanding Defence
  • Africa and International Politics
  • Non State Violence, Civil War and Security
  • Identity, Power and Radical Theory
  • Theories of Globalisation
  • Sovereignty, Rights and Justice
  • Human Rights - From Theory to Practice
  • Global Politics and Religion
  • China in the World

Teaching & assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Your future career

Graduates of political degrees have much to offer potential employers having developed a range of transferable skills, both practical and theoretical, whilst studying with us. With up to 90% of our most recent graduates now working or in further study, according to the Complete University Guide 2015, it’s true to say our graduates are highly employable. 

The methodological nature of a politics degree provides graduates with valuable analytical and research skills in preparation for careers in government, political consultancy, NGOs and research organisations.

In recent years, departmental graduates have secured jobs in a wide range of professions, such as the law, the civil service, accountancy, management, journalism, broadcasting, teaching, international development and diplomacy. In fact, six-months after graduation, 90% of our most recent graduates are enhancing their skills with further study or forging careers in companies and institutions such as:

  • Bloomberg
  • The Church of England
  • Citigroup
  • The Commonwealth Human Rights Initiative
  • The Conservative Party
  • Ernst & Young
  • The European Commission Global Capital
  • HM Treasury
  • The Henry Jackson Society
  • House of Commons
  • Ipsos MORI
  • The Labour Party
  • KAYAK
  • NATO Headquarters
  • Oxford Business Group
  • Proctor & Gamble
  • Quadrangle
  • Save the Children 

On completion of this Masters in Media, Power and Public Affairs you will have acquired advanced knowledge and critical understanding of the key concepts, theoretical debates and developments in the field of political communication.You will also have developed a comprehensive understanding of the issues, processes and methods used in political communication.

This course will give you a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally such as advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few.

The MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in the study of media and politics.



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At the School of Geography, Politics and Sociology, we conduct research and offer MPhil supervision in all major fields of politics, including. Read more
At the School of Geography, Politics and Sociology, we conduct research and offer MPhil supervision in all major fields of politics, including: international and global politics, governance and political organisations, and political theory.

We can offer you excellent supervision for your Politics MPhil, in a vibrant and supportive research environment.

We have a Politics Postgraduate Society, which organises:
-The 'New Voices' seminar series, with both internal and external presenters
-Round table discussions on topical issues
-Professional development workshops led by politics staff

You are encouraged to attend conferences to present papers, partial funding for this is available from the School.

Our main research themes are:

The politics of difference

We examine the issues thrown up by the social and political differences of humanity from a variety of perspectives including: analytical and continental political philosophy; comparative politics and international politics; post-colonialism. Our work includes research on:
-Multiculturalism and issues of identity
-Inequality and social justice
-Disability
-Competing discourses of national identity
-Ethnic-nationalism
-Political violence
-Socio-political exclusion and discrimination
-Global norms and cultural difference
-Free speech - toleration and recognition

Popular culture and political communication

Our research addresses various key issues including:
-Representation
-Aesthetics
-Identity
-Cultural political economy
-Memory
-Control

We also assess the processes and depiction of political struggles, such as:
-Armed conflict
-Everyday life
-Political organising and identity formation
-Elections

Political participation and elections

We examine the differing forms of political participation that link society to the political systems of the world. We look at both the formal electoral process and non-electoral politics (social movements, protest groups etc). Our research on the emergence of virtual political participation means that some of our work intersects with popular culture and political communication. We investigate:
-Citizen involvement and (dis)engagement
-Social capital
-Non-participation
-The role of civil society

Political ideologies and political thought

We focus on the history of political thought as well as how these ideas are embedded in programmes for political action. Our research incorporates both historical and contemporary political thought prominent in the Western tradition as well as Asian philosophy and post-colonial thinking. This is an interdisciplinary theme, serving as a bridge between empirical political science and political theory.

Global economic and environmental challenges

We study the importance of political ideas such as sustainable development and globalisation, as well as the struggle to define the core problems that society faces. These challenges pose questions to the nature and reform of global governance, and generate tensions between the state and transnationalising forces in global politics and political economy. Our work has already led to findings on:
-The implications for global justice
-The policy challenge for governments and non-governmental actors
-The empowerment of various actors

Democracy, the modern state and political organisations

Our work examines the role of interest groups, social movements, political parties, third-sector actors and charities, community organisations and postcolonial nationalism in relation to the modern state. We draw from ancient and modern political thought to understand the interpretation of democracy (including democratic rights and the foundations of democracy). Our research interrogates the forms democracy takes, including:
-Elite theories of democracy
-Deliberative democracy
-Cosmopolitan democracy
-Democracy in divided societies

Political economy of development

Our research focuses on the interaction of economic forces and principles with political power in the development of societal economics and welfare, as well as on theories of development and post-development. We cover a range of geographic areas in Africa, the Americas, Europe and Asia. We explore questions such as:
-The impact of the ongoing financial and economic crisis
-The role of communities and individuals in the face of global political economic forces
-The impact of the emerging economies (for example Brazil and China) on the global political economy

Critical geopolitics and security

Our research focuses on thinking critically about the political dynamics, consequences and discourses of historical and contemporary geopolitics. We cover both historical and contemporary questions of security, including:
-The territorialisation/de-territorialisation of identity and political agency
-Political cartography
-The role of fear and identity in shaping geopolitics
-Sovereignty and nationalism - the role and impact of the military
-Notions of terrorism and the war on terror
-The geographies of international boundaries
-The war on the trade in illegal substances
-The city and security
-The threat of biological weapons and infectious disease
-The vertical dimension in geopolitical and security studies
-Visual culture and world politics
-Technologies and architectures of security and insecurity
-The human body and security

Theory of international relations

We take an active role in the global debate on the units, actors and structures that shape the dynamics of international politics. Our research covers the political consequences of the constitution of the international as a distinct kind of relation. We examine political concepts including:
-The world system
-International diplomacy
-Networks
-Notions of empire
-Regional integration
-Non-governmental actors
-The (nation) state

Governance in Britain and wider Europe

Our research investigates the dynamics driving public policy-making at national, EU and international levels. We focus on the challenges multi-level governance offers for concerns about legitimacy and accountability. This includes the changing relationship between the governing and the governed over matters of politics and policy. Our geographic scope includes the United Kingdom, Western Europe, Eastern Europe and Russia, and the Mediterranean

Global justice and human rights

Our work in political philosophy reflects the increasing need to tackle issues at a global rather than a state-only level. We cover issues such as:
-The formulation and justification of human rights
-The competing claims of relativism, particularism, and cultural diversity
-The extension of ideas of distributive justice from states to humanity as a whole
-Proposals to secure global democracy
-The application of just war theory to modern conflicts and to humanitarian intervention
-Environmental justice, especially climate change

We tackle questions of justice from an issue perspective as well as surveys of nationalism, statism, and various non-cosmopolitan theories of global justice.

Political research and methods

We conduct qualitative and quantitative research reflecting both empirical and critical political methodologies. We use quantitative methods, including rational choice theory and experiments, to make sense of topics as diverse as party systems and transitional justice. Our aim is to push innovation in research methods in ethnography, hermeneutics and discourse analysis. We use concepts that challenge traditional notions of politics to investigate methods for research into new challenges, including:
-The rise of life sciences
-The focus on the relationship between the human body and security
-Emergent forms of subjectivity and politics

Research skills development

The University's Humanities and Social Sciences Graduate School provides a full range of research training in the social sciences, which meets the requirements of the Economic and Social Research Council (ESRC). This training includes:
-Bibliographical techniques
-Philosophy of social science
-Quantitative and qualitative methods

The Graduate School also hosts postgraduate events, including open days, and supports personal development.

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Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world. Read more

Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world

All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street. 

The questions we ask

How do we live our politics on a daily basis? Who holds the power to influence political decisions that structure our lives? How might democracy be done better? What is the relationship between politics, the individual, institutions and the media? These are the kinds of questions we’re asking on this programme.

And we take an expansive view, so you’ll learn about politics and communications not just as a singular discipline, but as a subject that’s much more nuanced, moving across everything from governments and parties to NGOs and activists; from economic and environmental policy and conflict representation, to issues of race, gender, social theory and popular culture. 

The processes we use

Alongside traditional lectures and seminars we also do workshops and research exercises to reflect on how political communications are part of the rituals and rhythms of our daily lives and how this is influenced by others.

As part of the programme you may also be tasked with designing and pitching your own political campaign. We use these kinds of exercises because we think it’s only by actively engaging with political communications that we can better understand how it is part of our everyday lives. 

The approach we take

We’re active not passive so this course isn’t just about having our heads in books, it’s about applying ideas to the real world. We’ll expect you to be reading the news every day because we want you to engage with what’s happening and unravel it.

There are also opportunities to interact with industry experts, get involved in live campaigns and collaborate with people coming from all over the world. We pride ourselves on fostering a supportive environment and offering an open door throughout your time with us. At Goldsmiths the conversations are always just starting. 

Modules & structure

The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:

  • comparative media systems
  • theories of communication and democratisation
  • global media, international governance and transnational communication
  • economic, financial and industrial policy
  • digital media and online politics
  • media sociology and news production
  • political parties, party ideologies and party-member dynamics
  • public relations, political marketing and spin
  • government communication systems and media management
  • media audiences, effects and agenda-setting
  • public opinion and public sphere debates
  • interest groups, social movements and alternative media
  • advocacy, civil society and public affairs
  • new technologies and the information society
  • citizenship and public engagement
  • the policy process and government decision-making
  • politics and culture
  • social theories of power, culture and communications

Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.

Structure

The MA in Political Communications is built up of modules that must count up to 180 credits. The programme comprises:

  • Two core modules taught in the Department of Media and Communications (60 credits in total)
  • A research skills module
  • 60 credits' worth of modules chosen from the Department of Politics or Department of Media and Communications. These can be a combination of 30 and 15 credit modules
  • Up to 30 of the 60 credits of options may be chosen from the departments of Sociology, Anthropology, English and Comparative Literature, and the Centre for Cultural Studies

Core modules

We offer a wide range of option modules each year. Please view the website for more information.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

We know that political organisations relish thinking graduates. It’s why we focus on delivering a programme that’s rooted in a critical perspective. By the time you leave we want you to feel transformed so that you can go forward and transform the world. 

Our graduates go on to work within government organisations, political parties, NGOs and news media and across the public and private sectors - from the Houses of Parliament and BBC World Service to Google, Greenpeace and the UN. 

Find out more about employability at Goldsmiths.



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Sophisticated politics involves communication, strategy and manipulation of the political agenda. This programme engages you in the practical issues of political delivery. Read more
Sophisticated politics involves communication, strategy and manipulation of the political agenda.

This programme engages you in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations. It is an area of growing importance that distinguishes our graduates as policy-relevant, engaged thinkers in the political arena.

- Extended programme

The extended programme allows students the opportunity to study their subject in greater detail, choosing a wider range of modules, and also provides the opportunity to spend one term at the Canterbury campus. The extended programme is ideal for students who require extra credits, or would like to have more time to pursue an internship.

Visit the website https://www.kent.ac.uk/courses/postgraduate/59/political-strategy-and-communication

Brussels School of International Studies

The Brussels School of International Studies (BSIS) is a multidisciplinary postgraduate School of the University of Kent bringing together the disciplines of politics, international relations, law and economics to provide in-depth analysis of international problems such as conflict, security, development, migration and the political economy and legal basis of a changing world order.

We are a truly international School, our students are drawn from over 50 countries. The strong international composition of our staff and student body contributes significantly both to the academic as well as to the social experience at BSIS. The value-added of a location in Brussels is the opportunity to expose students of international issues to the working of major international organisations such as the EU and NATO and the many international and non-governmental organisations based in Brussels. Students have the added opportunity of undertaking an internship with one of these organisations.

Course structure

We are committed to offering flexible study options at the School and enable you to tailor your degree to meet your needs by offering start dates in September and January; full- and part-time study; split-site options, and allowing students to combine two fields of study leading to a degree that reflects both disciplines.

The MA in Political Strategy and Communication allows students to choose secondary areas of specialisation from the range of programmes offered at BSIS (http://www.kent.ac.uk/brussels/studying/index.html). Thus, a focused programme of study can be constructed by studying Political Strategy and Communication in the context of International Relations; International Conflict and Security; Human Rights Law, and other subject areas we cover.

This leads to the award of an MA degree in, for example, 'Political Strategy and Communication with Human Rights Law'.

Programme aims

The programme aims to:

- provide you with a research-active teaching environment which provides a good grounding in the study of social science in general, in political strategy, and in the communication of political positions in particular

- offer you a critical perspective of the interplay between international relations and European politics as they relate to the process of creating a strategy for dealing with political issues, and communicating effectively the issues and positions on the basis of that strategy, in order to influence outcomes at the European and national levels

- ensure that you acquire a solid understanding of methodologies for the study of social science in general, and in the application of those understandings to the study of political strategy in particular

- ensure that you acquire a solid understanding of major theoretical approaches to policymaking and policy analysis, the historical development of the contemporary European policy landscape, and the application of theoretical and historical knowledge to the analysis and understanding of contemporary issues and cases in the field, with particular emphasis on the manner in which policies, positions, perspectives, and attitudes are communicated

- ensure that you acquire the necessary skills for an advanced assessment of contemporary problems in European politics, society, and economy, and their solutions

- develop your general research skills and personal skills (transferable skills).

Research areas

Our research interests span a broad spectrum of the discipline, with particular strengths in the fields of conflict analysis and resolution, political theory and European politics. The strength of the School’s research culture is reflected in the numerous books and articles published and in the existence of its three core research groups: Conflict, Security and Human Rights; Comparative Politics; and Political and Social Thought. We also host four University-recognised research centres: the Conflict Analysis Research Centre (CARC), the Global Europe Centre (GEC), the Centre for Critical Thought (CCT), and the Centre for Federal Studies (CFS).

All members of staff can supervise theses leading to research degrees. We encourage potential research students to refer to our postgraduate research handbook (pdf) for detailed information (http://www.kent.ac.uk/politics/postgraduates/research-programmes/pgrhandbook.pdf).

In 2011, the University successfully applied for ESRC recognition as a provider of doctoral training in political science and international studies (and other areas of the social sciences) as part of a consortium. As a result, we are now part of the South East ESRC Doctoral Training Centre, making us one of the key training outlets in our subject in the UK.

Careers

The School of Politics and International Relations has a dedicated Employability, Placements and Internships Officer who works with students to develop work-based placements in a range of organisations. Centrally, the Careers and Employability Service can help you plan for your future by providing one-to-one advice at any stage of your postgraduate studies.

Many students at our Brussels centre who undertake internships are offered contracts in Brussels immediately after graduation. Others have joined their home country’s diplomatic service, entered international organisations, or have chosen to undertake a ‘stage’ at the European Commission, or another EU institution.

Our graduates have gone on to careers in academia, local and national government and public relations.

Kent has an excellent record for postgraduate employment: over 94% of our postgraduate students who graduated in 2013 found a job or further study opportunity within six months.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

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Our MSc in Politics provides an advanced grounding in contemporary political science, focusing on empirical and normative democratic theory, political institutions, public policy and citizenship across different political systems and diverse social contexts.The MSc brings together many of the existing strengths of the department in different parts of the world. Read more
Our MSc in Politics provides an advanced grounding in contemporary political science, focusing on empirical and normative democratic theory, political institutions, public policy and citizenship across different political systems and diverse social contexts.The MSc brings together many of the existing strengths of the department in different parts of the world.

The programme can be tailored to specific regional interests through option courses in West Europe and North America, East Europe, Africa, India, and the Middle East. The degree will provide you with a firm academic foundation in the study of comparative politics and a base of knowledge for careers in fields such as policymaking, development, and NGOs.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpolitics.aspx

Why choose this course?

- the Department of Politics and International Relations is a young, vibrant and rapidly-rising department and was ranked in the Top 10 small politics departments in the latest Research Assessment Exercise (RAE, 2008)

- the course is taught by world-class scholars and informed by cutting-edge research

- offers an advanced grounding in international public policy while allowing you to specialise in particular issues or regions of interest.

- taught by academics, current and retired public policy practitioners

- our international cohort of students will provide you with excellent opportunities to obtain genuinely global perspectives.

Department research and industry highlights

- The Centre for European Politics was officially launched by Lord Mandelson in September 2007, with the mission of producing research in two principal areas: the study of democracy in Europe, and Europe as an actor in world politics. Under the leadership of Co-Directors Dr Alsiter Miskimmon and Dr James Sloam, it has hosted a number of high-profile speakers, including Lord Mandelson, Professor Simon Hix (LSE), Roger Liddle (Policy Network), John Peet (The Economist), Sir Stephen Wall (former European policy advisor to Tony Blair), David Willets MP (Shadow Secretary of State for Innovations, Universities and Skills) and Dr Vince Cable. Recent funded research projects include: a European Union Committee of the Regions consultancy on EU External Relations and European Neighbourhood Policy; an EU-funded Workshop on the Review of the European Union Budget; and Teaching Democracy. Recent publications include, Bendetto and Milio (eds) European Union budget reform: institutions, policy and economic crisis (Palgrave, 2012) and James Sloam, 'New Voice, Less Equal: the Civic and political Engagement of Young People in the United States and Europe', Comparative Political Studies 2012.

- The Centre for Global and Transnational Politics is devoted to the multi-disciplinary exploration of global and transnational processes. Led by its Co-Directors Professor Chris Rumford and Professor Sandra Halperin, its central concern is to theorise and conceptualise the substance of, and connections between and among, political processes that operate at all levels or scales: the local, national, international, transnational, and global. Professor Rumford and Professor Halperin edit the Routledge Series in Global and Transnational Politics and host the Global Studies Association and a BISA Working Group of Global and Transnational Politics in the Centre.

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Prof Andrew Chadwick, Prof Ben O’Loughlin and Dr Cristian Vicarri. Recent publications include Chadwick’s The Hybrid Media System (Oxford University Press, 2013) and Alister Miskimmon, Ben O’Loughlin and Laura Roselle, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). As well as hosting a large number of PhD students working in new political communication, Chadwick edited the Oxford University Press Series Oxford Studies in Digital Politics and O’Loughlin is co-editor of the journal, Media, War and Conflict.

- The Contemporary Political Theory Research Group was founded in October 2009, as a result of the development of political theory at postgraduate level and growth in academic staff numbers having created the critical mass it required. The group organizes its activities collectively, and its work focuses on issues around contemporary pluralism, liberalism, democratic theory and radical politics. It brings together staff working in contemporary Continental philosophy, normative political theory, and American pragmatism, and its postgraduate members include two students on the College’s most prestigious studentship, the Reid Award. The group also has ties to the College’s Philosophy Team and the interdepartmental Humanities and Arts Research Centre

Course content and structure

Core course units:
- The Politics of Democracy You will be provided with a sound understanding of contemporary thinking about democracy and political participation through the analysis of liberal democracy and its political institutions. The unit will draw upon a variety of contemporary and historical sources with particular reference to the political systems of Britain and the USA.

- Comparative Political Executives This unit explores the political executives of established democratic systems, focusing on institutions – presidents, prime ministers, cabinets and so on – and how they function and interact with other parts of the political system. You will gain knowledge of the ‘nuts and bolts’ of the executives in question, and will also gain useful insights into the difficulties of political leadership, the centrality of political executives and the interdependence of executives with other parts of the political system.

- European Union Politics and Policy This course provides students with an insight into the development and governance of the European Union as a political system. Particular attention is placed on the functions of the EU’s executive, legislative and judicial institutions as well as on a number of key policy areas in which the European Union’s sovereignty has developed in recent years. The course provides students with a solid theoretical background in understanding both the institutional politics and public policy of the EU.

- Political Parties
Introduction to Quantitative Research Methods in Politics and International Relations You will be introduced to quantitative methods commonly used in the study of Politics and International Relations. You will acquire the skills to understand, critically analyse, and carry out a range of quantitative techniques, using statistical software packages such as SPSS.
Introduction to Qualitative Methods in Politics and International Relations You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting search research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

- Dissertation (MSc only) The dissertation gives you the opportunity to study an aspect of Politics in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12-15,000 words.

Elective course units:
- Internet and New Media Politics Drawing predominantly upon specialist academic journal literatures, this unit focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; representative institutions including political parties and legislatures; pressure groups and social movements.

- Elections and Voting Behaviour

- Social Media and Politics

- Public Opinion and political participation

- Human Rights: From Theory to Practice

- Advanced Quantitative Methods

On completion of the course graduates will have:
- an advanced knowledge and critical understanding of key concepts, theoretical debates, and developments related to public policy, democracy, politics, international relations and governance

- a sound knowledge of the texts, theories and methods used to enhance understanding of the issues, processes and phenomena associated with particular fields of public policy, politics and international relations

- an advanced knowledge and critical understanding of research methods within the disciplines of politics and international relations

- a solid foundation for progression to either a politics-related career, public policy careers, research or continued academic study.

Assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different politics and international relations-related areas, including roles as officials in local government, personnel officers and higher education lecturers. This course also equips you with a solid foundation for continued PhD studies.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication. Read more
By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Digital Culture and Communication pathway offers an excellent opportunity for you to engage with contemporary issues and debates on culture, media and society in the digital age. The pathway critically examines the relationship between media, technology and everyday life and it encourages students to analytically reflect on their own digital cultures, identities and everyday practices.

The pathway is built around core modules which focus on the theories and debates surrounding:

the role and impact of cultures of communication and media in the digital age
technologies that are in the contemporary public eye, such as the Internet, social media, “Big Data”, mobile devices etc.
research methods used in media and communication research.
You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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Working in politics has never required as many professional competencies as in this historical period. Read more

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.

Objectives

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group

make the best use of social media and of the web for political-electoral marketing and communication ends

learn about new visual and off-line means of communication for a winning placement in the political-electoral market

enhance their public speaking capabilities also in terms of consultancy to others

correctly set up and manage an electoral campaign

know and understand the peculiarities of the different electoral systems

utilising and designing political-electoral research and surveys

identify and add value to different leadership styles

know the best techniques for the organisation of a political event

realising effective fundraising campaigns

managing press office activities aimed at the promotion of political candidates or parties

master the most evolved spin doctoring techniques

acquire an overview of some of the best practices in the international context

TARGET RECIPIENTS

The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

CONTENTS

Political-Electoral Marketing

Strategy

Market research for politics

Segmentation, targeting and positioning for politics

Political-Electoral marketing mix

Marketing 2.0 and 3.0 for politics

Web and Social media for politics

Web and Social Media campaign planning, implementation and control for politics

Using Facebook, Twitter, LinkedIn and Google+ for political communication

Political blogging

Emailing techniques

Public speaking

Verbal and Non-verbal communication

Feedback effectiveness

Active listening

Steps for an effective public presentation

Political Press Office

Political journalism

The Press Office

The planning of activities

Implementing actions and monitoring results.

Organising events

Choice and ideation of the most suitable event in order to reach objectives

Project definition

Budget definition through the evaluation of economic aspects

Promotion: online through social media and offline through traditional media

Practical organization of the event.

The electoral system and its specificity

Plurality systems

Majority systems

Proportional systems

Mixed systems

Political-electoral research and surveys

Pre-election polls

Candidate and party campaign analyses

Leader and political party positioning analyses

Campaign impact evaluations

Election projections and post-election surveys

Leadership for politics

Interpersonal influence

Leadership styles

The techniques

Spin Doctoring

Role and activity evolution

Strategies and techniques

Excellency cases

Fundraising for politics

Fundraising techniques and tactics

Fundraising patterns

The management of the relationship with donors

Budgeting and staffing models

Effective and ethical profiles

Phone banking, canvassing and special events

Electoral campaign management

Traditional vs digital campaigns

Human resources management and organisation for an electoral campaign

The thematic campaign

Territorial campaign

Cases studies

Innovative communication techniques for politics

Graphic, video and digital design

Modelling and 3D animation

Augmented reality

Mobile apps

Video mapping

International excellency cases

Edsegovi’s HOLOS model (Mexico)

STRUCTURE

The course is structured over 12 months:

- 6 months of lectures, once per week

- 6 months of final project work

- Company visits

- Cultural programme

- Italian language course included

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies



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