This course explores the rapidly evolving role of communication in political life, both nationally and internationally, and examines how changes, including the increasing importance of ‘spin doctors’, image-based politics, the 24-hour news cycle and the globalisation of media, are shaping politics.
The MA Political Communication will deepen your understanding of political communication in national and international contexts and, where relevant, your skills in this field.
The course explores the rapidly evolving role of communication in political life, both nationally and internationally, and examines how changes such as the increasing importance of new online and social media platforms, image-based politics, and the globalisation of media are shaping politics.
MA Political Communication looks at the influence of actors in the political communications process, including politicians, journalists and citizens by drawing on cutting edge research and case studies.
This course is suitable for those interested in an advanced academic study of political communication or a career in political communication, as well as those already working in political communication, political parties, government agencies and bodies, statutory and voluntary organisations and the mass media.
It is also suitable for people looking to undertake PhD research in political communication.
Studying MA Political Communication will increase your ability to undertake rigorous analytical work, be capable of producing well researched essays, assignments and dissertations to deadline, and you will have refined and improved your practical political communications skills.
How will I be taught?
You will be taught through a mixture of lectures and seminars, which complement the academic nature of the course.
How will I be supported?
You will be allocated a Personal Tutor, for help and support with academic and pastoral needs, who is available when needed to discuss progress, provide advice and guidance.
You will be supported by the Student Support services in the school and through wider university resources.
You will have regular tutorials with programme directors/personal tutors as well as the opportunity to meet with module co-ordinators on request.
Graduates of this course are employed in a range of occupations, such as campaign and press officers, researchers for political parties and institutions, business management leaders, political consultants, international conference and seminar coordinators and PR officers.
Several graduates have also undertaken PhDs in Political Communication.
Messages and viewpoints are all around us, in public spaces, at all times. Political parties, public and governmental institutions, pressure groups, charities and NGOs shape messages in particular ways, advocating viewpoints and constructing campaigns to influence public opinion, specific audiences and policymakers. Our MA in International Public and Political Communication (IPPC) teaches you to be an expert in both the analysis and development of such messages.
Join us on the degree and you'll learn about media relations, political marketing and the scope and significance of political communication. You'll develop skills in communicating with the media (including media training) and using different media outlets to promote ideas through advocacy and lobbying. Our teaching offers a deep and critical understanding of key debates around intersection of the media and public and political communication internationally.
The IPPC course combines a rigorous academic foundation with strong practical content. Taught by both research-active staff and practitioners who are proven experts in their field, our students analyse public and political communication activities both internationally and historically – and then put their findings to practical use, developing their own political and public communication campaigns or marketing tools.
After completing the course you'll be a media and communication expert who can analyse, manage and design campaigns, market and communicate ideas, and undertake effective media relations and lobbying. If you're looking for a career in national or local government, international agencies, NGOs, trade unions, political parties, charities, media organisations and lobbying, it's ideal preparation. The degree also offers a route into further academic study.
This degree offers students an advanced understanding of cutting-edge debates concerning media, power and democracy both nationally and internationally.
Rooted in our ground-breaking academic research, and offering practical, hands-on experience of political communication, this masters programme offers a route into PhD study and a solid foundation for careers in lobbying, journalism, public relations and more.
The International Public and Political Communication masters provides a solid grounding for those wishing to pursue research at PhD level and careers in political or public communications, marketing, lobbying, public relations, political campaigning, NGO work with development and advocacy – and, of course, journalism.
Recent graduates are working in media and public organisations across Europe and Asia in particular. Roles include media relations analyst, lecturer, journalist, website and media manager, and political reporter. Employers include the European Commission and European Parliament, South China Morning Post, the Pakistan government, the Tokyo Foundation and University of Sulaimani.
Our teaching staff are professionals who have worked at the highest level in newspaper, magazine, radio, television and online journalism. This is a great place to learn practical skills. Three quarters of our research is rated world-leading or internationally excellent. The discussion of ideas about journalism, its past, present and future, is part of all our courses.
We have strong links with the industry. We send our masters students on a three-day field trip to London, visiting national news organisations for briefings on current developments with senior editors and meeting politicians and political journalists.
Guests from the media industries, regulators, campaigning groups and research institutes give lectures in the department. Broadcast editors run radio and television newsdays, and print and online production editors bring their expertise to newspaper, web and magazine exercises.
All our applied postgraduate courses are accredited by the main professional bodies representing the media industries: the National Council for the Training of Journalists, the Broadcast Journalism Training Council and the Professional Publishers Association. Our International Public and Political Communication and Global Journalism programmes are not accredited and have limited practical content.
The University has invested £3 million in a superb new home for the department in 2014, with four large newsrooms designed to simulate a real working environment. The print newsroom is equipped with 30 PCs, all of which have access to the latest print production software such as Adobe Indesign, Incopy and Photoshop. You’ll also have access to a Press Association newsfeed, telephones, daily newspapers and Sky TV.
The broadcast newsroom is equipped with industry-standard software for radio production. We have a state-of-the-art radio studio and digital audio recorders. Students on the applied MA courses learn how to create packages, put together live news bulletins, shoot professional news pieces on HD TV cameras, and use Apple Final Cut X to cut rushes together. They acquire the skills needed to prepare text, audio and video content for publication online. These degrees also show how to use audio recorders, video and stills cameras to gather content. In the web newsroom, students use audio, video and image editing software to create their own sites.
Postgraduate student loans are available for UK and EU students to a current value of £10,280.
Several scholarship funding awards are also available to MA International Public and Political Communication students. These include the following.
Please see the Department of Journalism Studies' taught postgraduate funding page for more general details on the above, including an overview of deadlines.
Other sources of funding may be available – please see the University's postgraduate funding pages to investigate.
We teach through lectures, seminars, workshops and research exercises. You’re assessed by essays, examinations and a dissertation.
Modern democracies are increasingly shaped by the relationships between politicians, mass media and citizens. This interdisciplinary programme applies ideas from a range of approaches to give you an insight into the context and production of political journalism and communication.
Core modules will introduce you to political communication in established and emerging democracies worldwide, exploring the ethics and power dynamics at play. You’ll ask questions around media freedom, the responsibilities of journalists, ‘spin doctors’, the impact of emerging technologies and whether elections really are decided on TV.
You’ll also tailor the programme to suit your personal and career interests, choosing from optional modules on topics such as digital media, PR and the role of the media in democratisation. Supported by our Media Industries Research Centre, leading researchers and experienced practitioners, you’ll be well equipped for a career in this challenging field.
Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.
You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.
We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.
Throughout the year you’ll study two core modules that cover the foundations of the programme, exploring the role of communications in contemporary politics.
You’ll look at different models of contemporary democracy and compare the relations between political actors, the media and citizens. From there you’ll move onto recent innovations sparked by cultural, technological and political change. With this in mind, you’ll then design a political campaign that incorporates some of these developments.
On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.
Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.
If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.
Assessments also take different forms so you can develop diverse skills. These are likely to include essays and exams as well as group presentations, projects and reports, as well as campaign analyses and case studies.
This programme isn’t a practical training course, but it does give you an in-depth understanding of the role and importance of political communication – a sector which is constantly growing.
Our graduates have entered a wide range of related careers in political journalism, government communications, communications analysis and advisory roles for political parties. Others have gone on to work for international organisations and pressure groups.
You’ll also be prepared to continue with further research at PhD level and pursue an academic career.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
This course is designed to provide an advanced understanding of the issues and debates surrounding political communication in the twenty first century. The units are conceptually led, combining discussions of theory with an exploration of current and best practice in society. All units will offer an international perspective and provide insights into the latest developments in political communication research and practice and the impact of recent technological innovations.
Our academic team have wide ranging expertise, grounded in years of research within fields such as political psychology, voter behaviour, international relations and political campaigning. The team have cultivated links with research institutions and universities across the globe, from Massachusetts and Prague to Bogota and Auckland. The team also enjoys extensive connections with a range of political organisations, including the UK House of Lords, the European Parliament, the Thai Chamber of Commerce, and local, national and international pressure groups, charities and communication consultancies.
Please watch the recorded BU Webinar 'MA International Political Communication'. Presented by Darren Lilleker, Associate Professor in Political Communication, this webinar will give you an excellent insight into the MA International Political Communication masters degree offered at BU.
Read more about our academics Research on Soft Power.
The digital age has brought about tumultuous change in how world events are reported, accessed, interacted with and, ultimately, influenced. This course examines the profound effect digital technology is having on the way public affairs are conducted and communicated and how today’s networked societies are using it to force rapid and far-reaching social and political change.
In the New Political Communication Unit at Royal Holloway, we believe the key to making sense of these often chaotic developments is the idea of power - how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.
The MSc in Media, Power and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require a deep, critical appreciation of the relationship between the media, politics and public communication.
This unique MSc is only available from Royal Holloway and is ideal for critically-minded and curious individuals who are looking to pursue careers in campaign management, political communication consultancy, journalism, government communication and policy analysis, amongst others. From government communications and election campaigning to the construction of political news, spin, propaganda and agenda setting to media regulation, government surveillance and rights of privacy, you will complete this course having wrestled with the key issues and implications of living and communicating in a new media age.
The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings. You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.
The Department of Politics and International Relations has a strong commitment to high quality, cutting-edge research which informs our teaching. We are a research community that draws on various methodological and theoretical approaches to the study of domestic, transnational, regional and global politics. This includes research into areas such as security, international diplomacy, international law, the use of military force, the European Union, voting behaviour, political participation, and the impact of new communication technology on politics, nationalism and migration.
This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.
Assessment is carried out by coursework and an individually-supervised dissertation.
Graduates of political degrees have much to offer potential employers having developed a range of transferable skills, both practical and theoretical, whilst studying with us. With up to 90% of our most recent graduates now working or in further study, according to the Complete University Guide 2015, it’s true to say our graduates are highly employable.
The methodological nature of a politics degree provides graduates with valuable analytical and research skills in preparation for careers in government, political consultancy, NGOs and research organisations.
In recent years, departmental graduates have secured jobs in a wide range of professions, such as the law, the civil service, accountancy, management, journalism, broadcasting, teaching, international development and diplomacy. In fact, six-months after graduation, 90% of our most recent graduates are enhancing their skills with further study or forging careers in companies and institutions such as:
On completion of this Masters in Media, Power and Public Affairs you will have acquired advanced knowledge and critical understanding of the key concepts, theoretical debates and developments in the field of political communication.You will also have developed a comprehensive understanding of the issues, processes and methods used in political communication.
This course will give you a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally such as advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few.
The MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in the study of media and politics.
Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world
All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street.
How do we live our politics on a daily basis? Who holds the power to influence political decisions that structure our lives? How might democracy be done better? What is the relationship between politics, the individual, institutions and the media? These are the kinds of questions we’re asking on this programme.
And we take an expansive view, so you’ll learn about politics and communications not just as a singular discipline, but as a subject that’s much more nuanced, moving across everything from governments and parties to NGOs and activists; from economic and environmental policy and conflict representation, to issues of race, gender, social theory and popular culture.
Alongside traditional lectures and seminars we also do workshops and research exercises to reflect on how political communications are part of the rituals and rhythms of our daily lives and how this is influenced by others.
As part of the programme you may also be tasked with designing and pitching your own political campaign. We use these kinds of exercises because we think it’s only by actively engaging with political communications that we can better understand how it is part of our everyday lives.
We’re active not passive so this course isn’t just about having our heads in books, it’s about applying ideas to the real world. We’ll expect you to be reading the news every day because we want you to engage with what’s happening and unravel it.
There are also opportunities to interact with industry experts, get involved in live campaigns and collaborate with people coming from all over the world. We pride ourselves on fostering a supportive environment and offering an open door throughout your time with us. At Goldsmiths the conversations are always just starting.
The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:
Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.
The MA in Political Communications is built up of modules that must count up to 180 credits. The programme comprises:
We offer a wide range of option modules each year. Please view the website for more information.
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
We know that political organisations relish thinking graduates. It’s why we focus on delivering a programme that’s rooted in a critical perspective. By the time you leave we want you to feel transformed so that you can go forward and transform the world.
Our graduates go on to work within government organisations, political parties, NGOs and news media and across the public and private sectors - from the Houses of Parliament and BBC World Service to Google, Greenpeace and the UN.
Find out more about employability at Goldsmiths.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies