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Masters Degrees (Political Campaign)

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Working in politics has never required as many professional competencies as in this historical period. Read more
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
Objectives

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context


TARGET RECIPIENTS

The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.


CONTENTS

Political-Electoral Marketing

Strategy
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics

Web and Social media for politics

Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Political blogging
Emailing techniques

Public speaking

Verbal and Non-verbal communication
Feedback effectiveness
Active listening
Steps for an effective public presentation

Political Press Office

Political journalism
The Press Office
The planning of activities
Implementing actions and monitoring results.

Organising events

Choice and ideation of the most suitable event in order to reach objectives
Project definition
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.

The electoral system and its specificity

Plurality systems
Majority systems
Proportional systems
Mixed systems

Political-electoral research and surveys

Pre-election polls
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys

Leadership for politics

Interpersonal influence
Leadership styles
The techniques

Spin Doctoring

Role and activity evolution
Strategies and techniques
Excellency cases

Fundraising for politics

Fundraising techniques and tactics
Fundraising patterns
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events

Electoral campaign management

Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Territorial campaign
Cases studies

Innovative communication techniques for politics

Graphic, video and digital design
Modelling and 3D animation
Augmented reality
Mobile apps
Video mapping

International excellency cases

Edsegovi’s HOLOS model (Mexico)




STRUCTURE

The course is structured over 12 months:

- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included


INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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This MA offers teaching that is critical, innovative and diverse. It combines theory with practical, applied elements, and draws on a range of research and contemporary examples- http://www.gold.ac.uk/pg/ma-political-communications/. Read more
This MA offers teaching that is critical, innovative and diverse. It combines theory with practical, applied elements, and draws on a range of research and contemporary examples- http://www.gold.ac.uk/pg/ma-political-communications/

These come from current work in politics, political science and media studies, and also from political sociology, cultural theory and journalism. The curriculum covers political communication, from the national and international down to the local and personal, from governments and parties to NGOs and local activist groups. It engages with cultural, alternative and digital, interactive communication as well as traditional mass media.

This dynamic programme, first and foremost, offers critical engagement. It asks difficult questions about politics, economic policy, society and the media. Taking this course will not just give you an understanding of the the forms and impacts of political communications. It will also help you contextualise that knowledge in relation to the structures, institutions and actors that are at the heart of politics and media.

This course is broadly conceptual in focus, but also offers several practical, applied options as well as skills-based components. All students take a research skills course and are supervised through a dissertation with a research component. There are options, such as Campaign Skills, Social Media Campaigning, Digital News Writing and Media Law, which are entirely practice-based and taught by professionals in the field. There are also several speaker series running each year with guests from the worlds of politics, journalism, business and campaigning coming to talk.

Studying in London

Goldsmiths’ London location means that students remain in close proximity to a range of national and international political institutions, political parties, interest groups and media centres.

The MA also attracts a stimulating combination of recent graduates and experienced professionals, as well as a mix of UK and international students from across Continental Europe, the Americas, Asia and Africa.

Contact the department

If you have specific questions about the degree, contact Dr Aeron Davis.

The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:

-comparative media systems
-theories of communication and democratisation
-global media, international governance and transnational communication
-economic, financial and industrial policy
-digital media and online politics
-media sociology and news production
-political parties, party ideologies and party-member dynamics
-public relations, political marketing and spin
-government communication systems and media management
-media audiences, effects and agenda-setting
-public opinion and public sphere debates
-interest groups, social movements and alternative media
-advocacy, civil society and public affairs
-new technologies and the information society
-citizenship and public engagement
-the policy process and government decision-making
-politics and culture
-social theories of power, culture and communications

Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.

Structure

The MA in Political Communications is built up of modules that must count up to 180 credits. The programme comprises:

Two core modules taught in the Department of Media and Communications (60 credits in total)
A research skills module
60 credits' worth of modules chosen from the Department of Politics or Department of Media and Communications. These can be a combination of 30 and 15 credit modules
Up to 30 of the 60 credits of options may be chosen from the departments of Sociology, Anthropology, English and Comparative Literature, and the Centre for Cultural Studies

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills

On completing the programme you'll come out with a mixture of:

-field expertise
-new analytical skills
-an understanding of research methods
-practical, applied knowledge

Careers

The programme caters to both recent graduates and those with experience who are looking for career change or advancement. Recent graduates have found (re)employment in:

-political journalism,
-olitical parties
-government institutions
-interest groups
-international bodies

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Come Study how communication shapes world politics within a high quality graduate program that focuses on elected leadership in the age of global communication. Read more
Come Study how communication shapes world politics within a high quality graduate program that focuses on elected leadership in the age of global communication. The program provides students with advanced knowledge, understanding and tools of analysis in a world characterized by growing fusion between politics and communication. Graduates are equipped to evaluate and respond to the challenges that arise from the interconnectedness between politics and communication and are prepared for careers as leading scholars, campaign managers, political analysts, diplomats, journalists or professionals in related fields.
The Political Science & Political Communication MA program extends far beyond the traditional classroom, field trips to various governmental, parliamentary and media institutions and discussion forums comprise an integral part of the program's curriculum.Students are encouraged to supplement their academic work with internships at organizations ranging from Israel's preeminent political and research institutes to communications teams to diplomatic missions.

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Modern democracies are increasingly shaped by the relationships between politicians, mass media and citizens. This interdisciplinary programme applies ideas from a range of approaches to give you an insight into the context and production of political journalism and communication. Read more

Overview

Modern democracies are increasingly shaped by the relationships between politicians, mass media and citizens. This interdisciplinary programme applies ideas from a range of approaches to give you an insight into the context and production of political journalism and communication.

Core modules will introduce you to political communication in established and emerging democracies worldwide, exploring the ethics and power dynamics at play. You’ll ask questions around media freedom, the responsibilities of journalists, ‘spin doctors’, the impact of emerging technologies and whether elections really are decided on TV.

You’ll also tailor the programme to suit your personal and career interests, choosing from optional modules on topics such as digital media, PR and the role of the media in democratisation. Supported by our Media Industries Research Centre, leading researchers and experienced practitioners, you’ll be well equipped for a career in this challenging field.

The degree is also available to study part-time over 24 months. The part-time MA may be of special interest to those who are working in related fields as part of their career development.

Specialist Facilities

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course Content

Throughout the year you’ll study two core modules that cover the foundations of the programme, exploring the role of communications in contemporary politics.

You’ll look at different models of contemporary democracy and compare the relations between political actors, the media and citizens. From there you’ll move onto recent innovations sparked by cultural, technological and political change. With this in mind, you’ll then design a political campaign that incorporates some of these developments.

On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

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Through this programme, graduates gain a high-level understanding of political and economic power in a globalised world. Read more
Through this programme, graduates gain a high-level understanding of political and economic power in a globalised world. Studying modules on topics such as Religion and Global Politics, Security and Defence in Europe and International Political Communication and Leaders, students develop wide-ranging insights into political behaviour and skills in the critical analysis of contemporary political issues.

This programme is ideally suited to internationally oriented careers in the public or private sector.

Sample Module Options

The following modules are indications only - the modules on offer and the content of the modules is subject to change.

Core Modules
-Concepts and strategies for social researchers (LPM003)
-The EU as a Global Actor (LPM020)
-Dissertation (LRM005)

Choice of options totalling 60 Aston credits. Note that not all options will be available in any given year due to periods of staff research leave.
-International Relations Theory (LPM006)
-The EU: A Web of Institutions (LPM007)
-Leaders and Leadership in a European and Global Context (LPM011)
-Europe’s Regions and their Governance (LPM013)
-Asia-Europe Relations:Between Interregionalism and Bilateralism (LPM014)
-Religion and Politics (LPM015)
-Partisan Politics in Europe (LPM019)
-Security and Defence in Europe (LPM022)
-International Political Communication (LPM023)
-Globalisation, Regionalism, and Global Governance (LPM026)
-International Ethics and Literature (LPM027)
-Transatlantic Relations in Historical Perspective:The US and Europe (LPM029)*
-International Security (LPM034)
-Comparative and International Political Economy (LPM036)
-EU Law and PolicyMaking (LPM037)
-Concepts and Strategies for Qualitative Social Science (LPM038)
-Concepts and Strategies for Social Data Analysis (LPM039)
-Rethinking European Integration (LPM040)
-International Political Thought (LPM016)
-20 credit Module from the University Wide Language Programme

Learning, teaching and assessment

You will take part in interactive seminars, discussion and simulation exercises, as well as undertaking group project work. There are also opportunities for individual research and guided study. MA students are a fundamental part of the intellectual life of the Politics and International Relations study group. All students on MA programmes take part in the regular series of guest lectures and research seminars on issues of contemporary political relevance as well as taking part in the conferences and events organised and hosted by the Aston Centre for Europe and by the study group.

All students have the opportunity to take part in a week long study trip to visit the EU institutions and related organisation in Brussels.
All students are allocated a personal tutor at the start of their studies; this member of academic staff can offer individual study advice and guidance and is there to help support your studies.

Assessments on the MA programme take a wide variety of forms, ranging from essays and examinations through to policy reports, briefings and campaign portfolios.

Career prospects

All of our MA Programmes equip students with the knowledge and analytical and transferable skills to pursue further postgraduate research or a successful career in the public and private sector. The careers pursued by our students vary greatly, but typical careers include:
-Employment in international organisations (EU, WTO, UN etc.)
-Research in policy-oriented domestic or international think tanks
-Careers in government administration
-Further postgraduate research at PhD level
-Journalism
-International marketing or business

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This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. Read more
This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. Now in its second year, this is the only MA of its kind in the UK.

This innovative course builds on our close links with leading campaigners and communicators in London's vibrant social change sector. An advisory panel, with representatives from Amnesty UK, Campaign Bootcamp, FairSay, Friends of the Earth, NCVO, RIBA, WaterAid and The National Council of Voluntary Organisations among others, will ensure we always reflect the skill sets in demand and deliver an exciting learning experience. A limited number of work placements and internships will be available.

The course is aimed at those with some experience or interest in social change, the media, and communications or campaigns within not for profit organisations. The course will help you improve your practical skills, develop a deep understanding of the theories and frameworks that underpin and shape campaign communications, and enjoy the space to reflect critically on current and past practice. It is designed to help you start, or progress, a career in charity, pressure group or public sector campaign communications. It may also be of interest to those working in corporate social responsibility.

The course team has extensive experience both in developing social change campaigns and in academic research into the connections between media and social change. The course is jointly led by Michaela O’Brien and Dr. Anastasia Kavada with additional teaching by practitioners and members of CAMRI. It is taught at our campuses in the West End of London, and also at the Harrow campus.

The course offers a number of delivery modes to suit the different needs of students and can be taken as either part-time or full-time.

There are three core modules. The first develops practical planning and campaign communications skills; the second considers media and activism theories; and the third combines theory with practice, reflecting on applying concepts like power and ethics within the setting of campaign communications. Each module has assessments – e.g. essays, campaign plans, reflective blogs, debates and presentations - rather than exams.

These three core modules make up the Postgraduate Certificate.

Students can take another three modules - chosen from a very wide range of options including practical media and content production skills; diversity issues; development and policy; social media; theories of communication and more - to complete a Postgraduate Diploma.

Students wanting to take the Masters course also complete either a 15,000-word research dissertation, or a professional practice project (which can be work-based).

Modules

The following modules are indicative of what you will study on this course.

Core module semester one
-CRITICAL ISSUES IN CAMPAIGNING

Core modules semester two
-MEDIA, ACTIVISM AND POLITICS
-PLANNING CAMPAIGN COMMUNICATIONS

Option modules - You choose three option modules from the following menu. You may choose to focus on practical skills, on new technologies, on diversity or development, or on media audiences and industries.

Semester one - Choose two of the following in addition to the core module:
-Approaches to Social and Cultural Diversity
-Global Media
-Media Management and Content Production (PR and the Media)
-Media Production
-Political Economy of Communication
-Reporting Diversity: Gender, Sexuality, Age, Disability
-Social Media and e-Marketing
-Social Media: Creativity, Sharing, Visibility
-Technology and Communications Policy
-Theories of Communication.

Semester two - Choose one of the following in addition to the core modules:
-Approaches to Media and Communications Research
-Critical Theory of Social Media and the Internet
-Development and Communications Policy
-Media Audiences
-Online Journalism
-Reporting Diversity: Faith and Religion
-Reporting Migration, Race and Ethnicity
-Sociology of News
-Web Production: Westminster News Online

Associated careers

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study.

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This MSc focuses on the design, creation, and operation of democratic institutions. Read more
This MSc focuses on the design, creation, and operation of democratic institutions. Students gain understanding of when a given set of institutes are appropriate for a society and what will make them function, and how scholars have thought about these matters, applying theory to examples of institution-building and design.

Degree information

Students are equipped with the theoretical tools and empirical evidence necessary for an in-depth understanding of democratic institutions and politics. They develop an understanding of the potential benefits and pitfalls of different institutional designs, reforms, and administrative practices, and are able to analyse problems raised by new and reforming democracies.

Students undertake modules to the value of 180 credits.

The programme consists of four compulsory core modules (75 credits), optional modules (45 credits) and a research dissertation (60 credits).

Core modules
-Democracy and Constitutional Design (30)
-Democratic Political Institutions (15)
-Introduction to Qualitative Methods or Advanced Qualitative Methods (15)
-Introduction to Quantitative Methods or Advanced Quantitative Methods (15)

Optional modules - choose one of the following 15-credit modules (the other two remain available as options):
-The European Union, Globalisation and the State (15)
-Parliaments, Political Parties and Policy Making (15)
-Governing Divided Societies (15)

Choose further modules up to a value of 30 credits in total from a list available at: http://www.ucl.ac.uk/spp/teaching/masters

The following are suggestions:
-Democracy and Accountability: Holding Power to Account (15)
-Equality, Justice, and Difference (15)
-Making Policy Work (15)
-NGO, Non-Profit and Voluntary Sector Policy and Management (15)
-Agenda Setting and Public Policy (15)
-British Government and Politics (15)
-International Political Economy (15)
-Gendering the Study of Politics: Theory and Practice (15)
-Conflict Resolution and Post-War Development (15)
-Global Public Policy (15)

Dissertation/report
All MSc students undertake an independent research project which culminates in a dissertation of 10,000 words.

Teaching and learning
The programme is delivered through a combination of lectures and seminars. Assessment is through unseen examinations, long essays, coursework, and the dissertation.

Careers

Alumni of this programme work in a variety of fields. Many take on roles within their home governments, and a substantial number find jobs with non-governmental organisations (NGOs), working in their home countries or abroad. Some work for a research institutes or provide research for business, and a small number have also gone on to PhD study.

First destinations of recent graduates include:
-The Labour Party: Secretary
-Head Office Agency: Campaign Co-ordinator
-Civil Service: Civil Servant
-National Centre for Social Research: Research Assistant
-National Autistic Society: Policy and Parliamentary Officer
-Liberal Democrats: Research Assistant

Top career destinations for this degree:
-Consultant, World Bank Group
-Trainee Campaign Organiser, The Labour Party
-Parliamentary Assistant, UK Parliament
-Research Intern, Access Info Europe
-PhD Political Science, Trinity College Dublin

Employability
Graduates of the programme are equipped with the theoretical tools and empirical evidence necessary for entry into the world of government policy, non-governmental organisations, or the private sector.

Why study this degree at UCL?

UCL Political Science is recognised as a centre of excellence in the field and offers a uniquely stimulating environment for the study of democracy and comparative politics.

Students on the programme benefit from greater interaction with fellow students and academic staff due to small class sizes.

London features a wealth of seminars, conferences, and other events on democratic topics. These provide a means for students to expand their knowledge and to extend their professional networks prior to entering the job market.

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This cutting-edge Masters programme, delivered over one full academic year, broadens students' global perspectives on issues of governance and contemporary international relations. Read more
This cutting-edge Masters programme, delivered over one full academic year, broadens students' global perspectives on issues of governance and contemporary international relations. Students can choose from a wide range of elective modules, such as International Ethics, International Security, Asia-Europe Relations: Between Interregionalism and Bilateralism, and Globalisation, Regionalism and Global Governance. Graduates of this programme forge careers working for international organisations, governments and global political institutions.

Subject guide & modules

Sample module options: The following module descriptions are indications only - the modules on offer and the content of the modules is subject to change.

Core Modules
-International Relations Theory (LPM006)
-Globalisation, Regionalism, and Global Governance (LPM026)
-Dissertation (LRM005)

Choice of options totalling 80 Aston credits. Note that not all options will be available in any given year due to periods of staff research leave.
-The EU as a Global Actor (LPM020)
-The EU: A Web of Institutions (LPM007)
-Leaders and Leadership in a European and Global Context (LPM011)
-Europe’s Regions and their Governance (LPM013)
-Asia-Europe Relations:Between Interregionalism and Bilateralism (LPM014)
-Religion and Politics (LPM015)
-Security and Defence in Europe (LPM022)
-International Political Communication (LPM023)
-Concepts and strategies for social researchers (LPM003)
-International Ethics and Literature (LPM027)
-Transatlantic Relations in Historical Perspective:The US and Europe (LPM029)
-International Security (LPM034)
-Comparative and International Political Economy (LPM036)
-EU Law and PolicyMaking (LPM037)
-Concepts and Strategies for Qualitative Social Science (LPM038)
-Concepts and Strategies for Social Data Analysis (LPM039)
-Rethinking European Integration (LPM040)
-International Political Thought (LPM016)
-20 credit Module from the University Wide Language Programme

Learning, teaching & assessment

You will take part in interactive seminars, discussion and simulation exercises, as well as undertaking group project work. There are also opportunities for individual research and guided study. MA students are a fundamental part of the intellectual life of the Politics and International Relations study group. All students on MA programmes take part in the regular series of guest lectures and research seminars on issues of contemporary political relevance as well as taking part in the conferences and events organised and hosted by the Aston Centre for Europe and by the study group.

All students have the opportunity to take part in a week long study trip to visit the EU institutions and related organisation in Brussels.

All students are allocated a personal tutor at the start of their studies; this member of academic staff can offer individual study advice and guidance and is there to help support your studies. Assessments on the MA programme take a wide variety of forms, ranging from essays and examinations through to policy reports, briefings and campaign portfolios.

Career prospects

All of our MA Programmes equip students with the knowledge and analytical and transferable skills to pursue further postgraduate research or a successful career in the public and private sector. The careers pursued by our students vary greatly, but typical careers include:
-Employment in international organisations (EU, WTO, UN etc.)
-Research in policy-oriented domestic or international think tanks
-Careers in government administration
-Further postgraduate research at PhD level
-Journalism
-International marketing or business

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Delivered by Aston and Jagiellonian Universities, the Double Masters in Emerging Global Europe, provides students with an understanding of issues in international politics that is enhanced and enriched by the mix of both British and Polish perspectives. Read more
Delivered by Aston and Jagiellonian Universities, the Double Masters in Emerging Global Europe, provides students with an understanding of issues in international politics that is enhanced and enriched by the mix of both British and Polish perspectives. The programme combines a broad- based knowledge of international politics with an understanding of issues and debates in contemporary global and political governance, and fosters students’ own critical analysis of competing scholarly approaches to the study of issues in European and international politics.

Subject guide & modules

The following modules are indications only - the modules on offer and the content of the modules is subject to change.
Core modules:
-The EU as a Web of Institutions
-The EU as a Global Actor
-Security and Defence in Europe
-Concepts and Strategies for Qualitative Social Science

Elective modules:
-International Relations Theory
-Leaders and Leadership in the European and Global Context
-Europe’s Regions and their Governance
-Asia-Europe Relations: Between Interregionalism and Bilateralism
-Religion and Politics
-International Political Communication
-Globalisation, Regionalism and Global Governance
-International Ethics and Literature
-Transatlantic Relations in Historical Perspective: The United States and Europe
-International Security
-Comparative and International Political Economy
-EU Law and Policy-Making

Learning, teaching & assessment

You will take part in interactive seminars, discussion and simulation exercises, as well as undertaking group project work. There are also opportunities for individual research and guided study. MA students are a fundamental part of the intellectual life of the Politics and International Relations study group. All students on MA programmes take part in the regular series of guest lectures and research seminars on issues of contemporary political relevance as well as taking part in the conferences and events organised and hosted by the Aston Centre for Europe and by the study group. All students have the opportunity to take part in a week long study trip to visit the EU institutions and related organisation in Brussels.

All students are allocated a personal tutor at the start of their studies; this member of academic staff can offer individual study advice and guidance and is there to help support your studies.

Assessments on the MA programme take a wide variety of forms, ranging from essays and examinations through to policy reports, briefings and campaign portfolios.

Career prospects

All of our MA Programmes equip students with the knowledge and analytical and transferable skills to pursue further postgraduate research or a successful career in the public and private sector. The careers pursued by our students vary greatly, but typical careers include:
-Employment in international organisations (EU, WTO, UN etc.)
-Research in policy-oriented domestic or international think tanks
-Careers in government administration
-Further postgraduate research at PhD level
-Journalism
-International marketing or business

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns. Read more
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. Read more
The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. The course will provide you with a unique blend of theory and practice teaching, aimed at deepening your knowledge of the history of communications within the development process of emerging economies. It will critically evaluate the impact of international and regional institutions from a critical political economic perspective. Teaching by academic staff, guest lecturers and other carefully selected staff from development organisations will provide you with an overview of the policies, actions and impact of state and non-state institutions within the area of communication media and development.

A distinctive feature is its emphasis on the practical role of communication media in development. You will participate in media production workshops and take part in our internship programme, offered in partnership with media and development organisations in London. As part of the work experience module, students participate in an extensive NGOs and media seminar series featuring experts and panel discussions. The work placement programme is in line with the University of Westminster’s strategy of nurturing of the critical practitioner.

The course team is led by Dr Winston Mano and includes Professor Daya Thussu, Professor Christian Fuchs, Professor David Gauntlett, Professor Naomi Sakr, Dr Anthony McNicholas, Dr Xin Xin, Dr Anastasia Kavada, Dr Maria Michalis, Dr Roza Tsagarousianou, Dr Tarik Sabry, Paul Majendie, Geoffrey Davies and Michaela O’Brien. Visiting Lecturers include Jackie Davies, founder and Director of the Communication and Development Network (C4D) (http://www.c4d.org), a community of professionals working in communication for development. As a peer network the C4D Network is aimed at communication for development practitioners plus allied development workers, donors, academics and communication experts from the BBC, UN and major development organisations. The joining criterion is an engagement in communication for development - either professionally or through academia. Students on the Media and Development MA have the option to join the C4D network and each can do a fellowship/internship with the network during the course.

Modules

The following modules are indicative of what you will study on this course.

Semester one core modules
-DISSERTATION
-THEORIES OF COMMUNICATION
-THEORIES OF DEVELOPMENT

Option modules
-APPROACHES TO SOCIAL AND CULTURAL DIVERSITY
-GLOBAL MEDIA
-MEDIA PRODUCTION SKILLS
-POLITICAL ANALYSIS OF COMMUNICATIONS POLICY
-POLITICAL ECONOMY OF COMMUNICATION
-REPORTING DIVERSITY: MIGRATION, RACE, ETHNICITY
-TECHNOLOGY AND COMMUNICATION POLICY

Semester two core modules
-MEDIA WORK EXPERIENCE
-POLITICAL ECONOMY OF COMMUNICATION

Option modules
-APPROACHES TO MEDIA AND COMMUNICATION RESEARCH
-MEDIA BUSINESS STRATEGY
-MEDIA, ACTIVISM AND CENSORSHIP
-PLANNING CAMPAIGN COMMUNICATIONS
-POLICIES FOR DIGITAL CONVERGENCE
-REPORTING DIVERSITY: SEXUALITY, AGE, DISABILITY
-REPORTING FAITH
-SOCIOLOGY OF NEWS

Associated Careers

The Media and Development MA is suitable for you if you would value an opportunity to be able to reflect critically on the role of media in the process of development and learn practical skills. The course will be of interest to you if you have a background in working for governmental, intergovernmental and nongovernmental organisations, and a range of international business organisations, while at the same time providing appropriate preparation for those seeking employment in such fields or, indeed, wanting to prepare for further studies for higher a higher degree, including a PhD.

While the majority of our graduates will return to more senior posts with improved skills, knowledge and qualifications gained from their year with us, we would expect them to apply for jobs at development organisations such as Internews, BBC Media Action, Oxfam, Save the Children, Red Cross, ActionAid, Panos, DfiD, Intermedia, Institute of War and Peace, Christian Aid, WACC, OneWorld and War on Want.

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The Master of Strategic Public Relations focuses on professional public relations with an emphasis on corporate communication and political communication. Read more
The Master of Strategic Public Relations focuses on professional public relations with an emphasis on corporate communication and political communication. The corporate communication strand develops and applies strategy selection processes used in large public companies. It analyses and investigates management‑level communication across small to medium enterprises (SMEs) throughout the business cycle, including at times of conflict and crisis.

The political communication strand develops candidate campaigns and issue campaign briefs, analyses and applies campaign communication matter including ‘netroots’ tools such as Twitter, and investigates theories of political communication as they relate to public opinion and public policy. Within the overarching framework of the course, there are a number of sub‑disciplines including government, media and investor relations.

The Graduate Diploma and Graduate Certificate in Strategic Public Relations provide shorter avenues to update and extend your professional skills, or to explore new career directions.

To ask a question about this course, visit http://sydney.edu.au/internationaloffice/

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The International MA in Economy, State and Society is a unique, innovative, dynamic yet firmly established postgraduate programme offered by a consortium of leading European universities. Read more
The International MA in Economy, State and Society is a unique, innovative, dynamic yet firmly established postgraduate programme offered by a consortium of leading European universities. It leads to the award of a highly prestigious double degree.

Degree information

The programme combines rigorous research methods training, discipline-based and area studies training, and intensive language tuition. Students develop cultural and linguistic knowledge of Eastern and Western Europe, and acquire the skills to identify and critically analyse key factors shaping the economies, states and societies of the expanding European region.

Students take modules to a total value of 120 ECTS, with 60 ECTS taken in year one at UCL and 60 ECTS taken in year two at their chosen institution.

Core modules
-Historical Methods and Approaches OR Political Sociology
-Understanding and Analysing Data OR Quantitative Methods
-Comparative Analysis in Social-Political Research
-Literary and Cultural Theory
-Contemporary Cultural Studies
-Qualitative Methods
-Advanced Quantitative Methods

Optional modules
-A selection of thematic SSEES modules from the relevant track

Dissertation/report
All students undertake an independent research project in their second year, which culminates in a dissertation of approximately 20,000–25,000 words.

Teaching and learning
The programme is delivered through a combination of lectures, seminars, tutorials and research supervision. Assessment is by written examination, coursework and dissertation; language courses involve an oral examination.

Careers

Graduates of this programme are qualified to progress to doctoral research in the European area; others may advance to careers in governmental or international organisations, and may specialise in finance, commerce, analysis or consultancy. Others still may seek a career in diplomacy, or in journalism, or in non-governmental organisations. Indeed, the scope of IMESS is broad and so too, correspondingly, are the post-IMESS possibilities.

Top career destinations for this degree:
-PR Assistant, Aspectus
-PhD in Literature and Cultural Research, Tartu Ülikool (University of Tartu)
-Trainee Political Analyst, Embassy of Finland
-Programme Officer, Alexander von Humboldt-Stiftung/Foundation
-Campaign Co-Ordinator, London First

Employability
Graduates of the programme have taken leadership positions in distinguished private and public sector organisations including in the IMF, European Bank for Reconstruction & Development, risk control, banks and financial institutions, diplomacy, media, and civil service, and many have also continued on into doctoral studies. Scholarships, internship opportunities and excellent links with other universities in the region provide further benefits.

Why study this degree at UCL?

This degree is fast becoming the programme of choice for students with a serious interest in the economies, states and societies of the wider European region.

Students benefit from an integrated study programme, with the first year spent at UCL SSEES and the second at one of the partner universities in the Czech Republic (Prague), Estonia (Tartu), Finland (Helsinki), Poland (Kraków) and Serbia (Belgrade).

Our unparalleled specialist library and central London location provide an ideal environment for research, while our close contacts with employers, policymakers and alumni afford excellent opportunities for networking and career development.

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This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/. Read more
This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/

The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

What happens when the state starts to use branding techniques to communicate with its citizens?

And how does the rise of digital and social media change the relationship between brands and their publics?

What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?

An introduction to contemporary branding debates

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

A unique approach to the study of brands

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

The role of brands in and beyond markets
The rise of consumer culture
Critical perspectives on brand management and governance
Intellectual property
Immaterial labour and the rise of ‘branded workers’
Gender, colonial history and branding
Attachment, identity and emotions in branding
Ethics and transparency
The emergence of brand experiences and ‘staging’ of brands
Fair trade and accountability
Branded spaces and communities
Social media and open source cultures
Geodemographics and new forms of social classification
The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Recent dissertation topics include:

Branding post-capitalism? An investigation of crowdfunding platforms
Trespassed City: Mapping London’s privately owned public spaces
The rise of co-working spaces
Craft Entrepreneurs: an inquiry into the rise of artisanal production in post-industrial cities
Hashtags in photo sharing social media apps
Consumer culture in contemporary Shanghai
Branding of NGOs
Sustainable brand strategies - good for the environment or just a selling strategy?
Fashion bloggers and cultural capital
Medical tourism and branded healthcare
Intellectual property in the fashion industry
Branding London's districts

Contact the department

If you have specific questions about the degree, contact Dr Kat Jungnickel.

Overview

The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).

The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.

The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.

Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.

For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.

Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Vocational elements

The department offers some practice-based options in areas such as:

Media Futures
Online Journalism
Campaign Skills
Media Law and Ethics
Design Methods
Processes for Innovation

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. Regular seminars with visiting speakers will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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