This programme will provide you with a firm grounding in political analysis and a critical insight into the real politics behind the headlines.
You will explore the variety, dynamism and relevance of political theory in the modern world, gaining an insight into political thought and practical application of political ideas.
You will consider the various ways in which theory is vital to understanding a range of urgent and pressing problems (such as terrorism, global poverty, social cohesion, immigration, censorship, war and the environment) in contemporary politics and address the practical implications of these ideas.
Throughout the course you will build a portfolio of in-depth study of many of the defining events and dynamics of modern society, across Europe, North America, Africa and Asia, providing an understanding of the world that will prove invaluable in further academic study or a range of postgraduate careers.
The Political Theory and Cultural Values Research Group is an active team of enthusiastic academics, pursuing cutting-edge research into a wide variety of strands of political thought.
The Political Theory Centre is part of the White Rose Association for Political Philosophy, linking you into the complementary political theory teams at York and Sheffield Universities.
Links with the Leeds Centre for Democratisation afford excellent opportunities for discussing the application of many of the ideas studied on the programme. Political theorists form part of a large department of political studies, including International Relations and Development, which additionally provide an auspicious context for the study of applied theory.
Through compulsory and optional modules, this programme will offer you:
You will also be able to hone your research and writing skills in your compulsory dissertation – an independent piece of research on your chosen topic.
The wide-ranging list of optional modules means that you can explore a diverse range of related subjects of interest to you.
If you are a part-time student, you will study over a longer period and take fewer modules in each year.
Teaching is tailored for interactive small-group work, and uses a combination of lecture and seminar-discussion modes.
Teaching on political theory modules is predominantly seminar discussion-based, while other modules include more lecture-oriented material.
You will be expected to do a significant amount of preparatory reading before each session, and emphasis will be on student-led discussion to build critical and reflective confidence in a group environment.
Modules are assessed by varying combinations of exam and coursework, depending on the module.
The emphasis on applied use of political thought, particularly from a transformative perspective, means the critical analytical skills learnt here are of use in a wide range of employment sectors, including the civil service, public sector organisations and the third sector.
Many graduates go on to complete PhDs in Political Theory, having had the opportunity to strengthen their command of a certain area of political thought during their Masters studies.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies