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Masters Degrees (Persuasive Communication)

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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The programme is organised by the Centre of Language Studies. Within this research institute, language and communication specialists from Radboud University and the University of Tilburg work closely together. Read more
The programme is organised by the Centre of Language Studies. Within this research institute, language and communication specialists from Radboud University and the University of Tilburg work closely together. You will also be able to follow a number of lectures in Tilburg. Our programme is known to be challenging, but it also offers students a very large degree of choice.

Real language in real-life situations

Whenever we use language we are involved in communicating. How does this work and why is there miscommunication? How does language fit together and how do we learn to understand each other's language? This is the central theme of this unique programme. It is unique because language and communication are treated as a single unit with each field complementing the other. The programme is also special because it focuses strongly on empirical research. You will be studying real language in real-life situations and you will use your observation skills to develop possible theories. Later, you will test these theories against everyday reality. In this way you will discover the richness of both language and communication.

Challenging research environment

As a Master’s student in Language and Communication you will find yourself in a challenging research environment. The university has experts in topics such as language variation and language diversity, language technology, sign language, intercultural communication, persuasive communication, optimal communication and the ways in which language can be processed. These specialists work closely with colleagues in the Max Planck Institute for Psycholinguistics (MPI) and the Donders Institute for Brain, Cognition and Behaviour (FI BCB). As a result, Nijmegen can provide you with an exceptional opportunity to explore new avenues of knowledge and the chance to work alongside specialists who are leaders in their field internationally.

See the website http://www.ru.nl/masters/language

Why study Language and Communication (Research) at Radboud University?

- The Research Master's program in Language and Communication is a two-year course of study offered jointly by Radboud University Nijmegen and Tilburg University. Both universities combine leading-edge research with excellent education. This program, with its strong emphasis on empirical study, is unique in the Netherlands.
- In this programme, students explore language and communication as an integrated whole. Communication in face-to-face and multi-modal interactions at work is a central theme. Other topics include understanding how the use of language shapes institutional, cross-cultural, and international interaction.
- The current partnership between the Faculties of Arts at Nijmegen and Tilburg intensifies fifteen years of collaboration in the Centre for Language Studies (CLS), which is closely linked to the Max Planck Institute for Psycholinguistics (MPI) and the Baby Research Centre. Students can profit from these partnerships with state-of-the-art education and individual research opportunities.

General requirements:

- Bachelor's degree
The graduation date of the last attained BA/BSc degree relevant for this programme must be within five years of applying to the programme.

- English skills
The Cognitive Neuroscience Master's programme (MSc CNS) is an English programme: all courses and examinations are taught in English. For the general language requirements of the Radboud University click here. Foreign students please note that the MSc CNS programme requires the following minimum scores: TOEFL: 600 (paper-based test), 250 (computer-based test), 100 (internet-based test); IELTS 7.0 or higher.

- Mathematics & Physics
Students who did not follow physics in their high school curriculum and/or who have not been trained in mathematics at level B (including concepts such as matrix algebra, differentiation, integration, complex numbers), are advised before the start of the programme to work on the assignment in Chapters 1, 2, 7, 8 and 11 (three chapters on physics and two on mathematics) of R.K. Hobbie: "Intermediate Physics for Medicine and Biology", Springer Verlag, New York, 1997; third edition, ISBN 1-56396-458-9).

Career prospects

The primary goal of the programme is academic training, which makes it ideal for those wishing to embark on a research career, for example by taking a PhD. But it also caters for the growing demand from the public and private sectors for people with academic insight and research skills. Many graduates will join research groups in the public and private sector. These may address a wide range of topics such as advanced Internet and enhancing professional communication in an international context.

Our approach to this field

Whenever we use language we are involved in communication with others - to persuade, to inform and to exchange ideas. How does this work and why is there miscommunication? How does language fit together in spoken language and non-verbal cues such as eye-contact or facial expression and how do we learn to understand each other's language? This is the central theme of this unique programme.

It is unique because language and communication are treated as a single unit with each field complementing the other. The programme is also special because it focuses strongly on empirical research. We invite you to discover exciting new areas of research, where language and communication are illuminated by developments in information and communication technology. You will be studying real language in real-life situations and you will use your observations to develop possible theories. Later, you will test these theories against everyday reality. In this way you will discover the richness of both language and communication.

Our research in this field

As a Master’s student in Language and Communication you will find yourself in a challenging research environment. The university has experts in language variation and language diversity, language technology, sign language, intercultural communication, persuasive communication, optimal communication and the ways in which language can be processed. These specialists work closely with colleagues in the Max Planck Institute for Psycholinguistics (MPI) and the Donders Institute for Brain, Cognition and Behaviour (FI BCB). As a result, Nijmegen can provide you with an exceptional opportunity to explore new avenues of knowledge and the chance to work alongside specialists who are leaders in their field internationally.

See the website http://www.ru.nl/masters/language

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In the Master's degree in Communication and Information Science, you can choose between different programmes that focus on communication. Read more
In the Master's degree in Communication and Information Science, you can choose between different programmes that focus on communication:

* Information Science (English taught)
This programme is completely in English and focuses on the theory and the research of language, text and digital communication. Issues are eg. natural language processing, semantic web and digital communication.

* Digital Humanities (English taught)
The brand new master's track in Digital Humanities (start Sept 2016) equips you to look at culture, language and history through the lens of digital methods. It offers a systematic way to incorporate information technology in humanities research.

* Communication Studies (Dutch taught)
In this programme, the focus is on the form, function and effects of language and language use in communicative situations. In addition, discourse-analysis in the field of organisational, media, computer, persuasive and health communication will be discussed.

* Computer Communication (Dutch taught)
The programme Computer Communication focuses on the interaction between man and computer. In addition, the interaction between people themselves will be discussed, as well as the communication between people and organizations that goes via the computer.

* Communication and Education (Dutch taught)
In this programme you study the theory and practice of the development, education and training of language and communication skills of children, adolescents and adults. You will also learn about the research into, design of and professional skills for education and training.

Job perspectives

The Master's degree in Communication and Information Science prepares you for positions in research, education, training and consultancy.

Job examples

- Communications Advisor
- Communications Manager
- Communications Officer
- Journalist
- Marketing Manager
- Media Advisor
- Editor
- PR Officer
- Web Coordinator

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Business and public organisations operate today in a context marked by constant technological evolution, rapid social changes and increasing political and economic instability. Read more
Business and public organisations operate today in a context marked by constant technological evolution, rapid social changes and increasing political and economic instability. In such a dynamic and uncertain environment, communicating strategically becomes vital to the pursuit of an organisation’s mission and key goals, from the aim of promoting products and services to the need to respond to a crisis.

The MSc in Strategic Communication offers a cross-disciplinary education to current or aspiring communication professionals and leaders who wish to learn how to design, plan and implement effective and sound communication policies that promote the strategic goals of their organisation.

The programme combines a range of disciplines and perspectives to develop the conceptual and practical skills which are crucial for successful strategic communication. You will learn how to translate organisational goals into communication objectives, to analyse situations by identifying the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage targeted audiences.

Besides classroom modules, a dedicated seminar involving communication experts (‘Public relations and Investor Relations in practice’) will give you the unique opportunity to familiarize with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, you will engage yourselves with an in-depth analysis of a case-study in strategic communication.

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This programme offers knowledge and expertise to prepare for research in linguistics and language and communication, as a PhD researcher, or in professional or commercial spheres. Read more
This programme offers knowledge and expertise to prepare for research in linguistics and language and communication, as a PhD researcher, or in professional or commercial spheres.

You will receive a grounding in relevant foundational research methods and theoretical paradigms before choosing from a variety of modules that examine the use of language and visual media in professional practice, and consider how language is employed in creating our identities, in interacting with others and in the ideological construction of discourses in a range of social and institutional contexts.

Distinctive features:

Our Centre for Language and Communication Research has a well established reputation in a broad range of teaching and research areas, including sociolinguistics, discourse analysis, multimodality, forensic linguistics, systemic functional grammar, phonology, and lexical studies.

The full-time programme carries Advanced Course Recognition from the ESRC (Economic and Social Research Council) as a postgraduate research training scheme.

Structure

The MA in Language and Communication Research is a modular programme that can be completed in one year by full-time study or in two years by part-time study.

Stage one comprises the taught element of the programme while stage two involves a supervised dissertation of between 14,000 and 20,000 words between May and September.

Core modules:

Foundation Module: Core Skills, Principles, and Issues Involved in Language and Communication Research
Qualitative Research Methods (optional for part-time students)
Quantitative Research Methods (optional for part-time students)
Research Experience
Dissertation

Optional modules:

Forensic Linguistics I
Language Description
Discourse and Social Interaction
Current Issues in Sociolinguistics
Phonology
Text and Social Context
Second Language Development and Pedagogy

Teaching

Teaching is delivered by staff with an international reputation for innovative and influential research across a broad spectrum of interrelated issues.

You will be taught core knowledge and understanding through lectures, small-group seminars and group discussion.

Teaching for core modules combines discussion of theoretical issues and the practical challenges of qualitative and quantitative analysis of language/communication data, while teaching for optional modules provides further theoretical discussion with some focus on the development of practical research skills.

Intellectual Skills are promoted via lectures, seminars and group discussions individual supervision and guidance for research undertaken in planning and writing the dissertation. You will also learn via one-to-one supervision of individual ‘research experience’ projects and dissertations.

The learning activities will vary from module to module as appropriate, but will usually include interactive discussions of prepared texts/topics and, in some cases, student-led presentations.

You will be encouraged to explore our excellent library resources and expected to undertake preparation including wide-ranging reading to enable full participation.

Assessment

Assessment of the taught component is by coursework only.

Modules are assessed on the basis of analytical descriptions of texts or other media and/or discursive essays. You are encouraged to choose your own texts for analysis, or even to collect original data, and to relate their analyses to areas of personal interest.

Emphasis in assessment is placed on critical and conceptual sophistication as well as on the production of clear, persuasive and scholarly essays presented in a professional manner and submitted on time.

You are encouraged to consult the relevant module leader to discuss the main ideas and the plan for your assignments. Details of any academic or competence standards which may limit the availability of adjustments or alternative assessments for disabled students, if any, are noted in the Module Descriptions.

The second part of the MA is examined by dissertation, supported by individual supervision.

Career prospects

Postgraduate study is a gateway to many careers within and beyond academia. Many overseas postgraduates return to lectureships with much enhanced career prospects. Example employers in the UK include Cardiff University, HMRC, Mencap, Poetry Wales Magazine, Teach First, and Welsh Government, with jobs that include Crime Intelligence Analyst, Creative Writing Lecturer, Librarian, Poet, Recruitment Consultant, Teacher, and Writer.

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Built on a solid research foundation, the curriculum offers a broad and highly flexible suite of modules enabling you to tailor the programme to your own specific interests. Read more
Built on a solid research foundation, the curriculum offers a broad and highly flexible suite of modules enabling you to tailor the programme to your own specific interests. The MA Language and Linguistics also offers a broad-based but advanced introduction for those new to the study of language, linguistics and communication, as well as building on topics that will be familiar to those who studied language and linguistics an undergraduate level.

The MA in Language and Linguistics enables you to develop knowledge and research skills over the course of the programme. We support you to become an independent and active learner, able to understand key issues in the different sub-fields of language and linguistics. Throughout the course you will improve your research skills by being given specific training in research methodology, planning your own work and being involved in ongoing research projects led by various members of staff. You will also gain a thorough understanding of different theoretical and methodological approaches that can be used to explore the linguistic structures of a language.

We develop your ability to undertake linguistic analysis confidently and effectively; to collect, evaluate, synthesise and interpret qualitative and/or quantitative data; and to critique arguments and research. The curriculum also develops important work-related skills, such as the ability to communicate clearly and persuasively and to work both independently and in collaboration with others.

The structure of the MA enables you to develop expertise in specific areas of linguistics and language study. Particular strengths in the Centre for Language and Communication Research are discourse analysis, sociolinguistics, historical linguistics, systemic functional linguistics, corpus linguistics, forensic linguistics, intercultural communication and professional communication. The wide range of subject modules available ensures that you develop a strong foundation in the discipline area whilst also having the flexibility to pursue your own specific research interests within that area.

We aim to give our students experience of excellence in teaching and learning at an advanced level, in an environment where they will benefit from the fact that the Centre is home to world-leading research in linguistics and communication.

Distinctive features

• Access to an established research training programme making it possible to continue to PhD, should you wish

• Provision of an integrated foundation in research activities and bases in order that you are prepared for research activities

• Hands-on experience of working on an established staff research project in order to gain practical insights into the ways that research works in authentic team contexts

• Optional modules which form the bulk of the programme and provide a vital foundation for later dissertation-writing

• Situated in the lively Centre for Language and Communication Research, where we regularly host talks from visiting academics from around the world, Advanced Research Residencies and Summer Schools, and where a range of reading and research groups run on topics including sociolinguistics, discourse analysis, systemic functional linguistics and forensic linguistics.

Structure

The programme is offered in full-time mode over one academic year or part-time mode in two years. You will need to complete 180 credits - 120 credits in taught modules and 60 credits in the dissertation. The dissertation can only be undertaken on successful completion of the taught element of the course. Each stage is weighted at 50% of the overall mark.

In the taught stage, you will take a mixture of core and optional modules totalling 120 credits. The core module base is focussed on research training and experience.

You will submit a proposal for the dissertation during the latter part of the taught stage. This proposal must be accepted before undertaking the dissertation.

Core modules:

Language Testing and Assessment (part-time only)
Qualitative Research Methods
Dissertation

Optional modules:

Language Description
Discourse and Social Interaction
Current Issues in Sociolinguistics (part-time only)
Qualitative Research Methods
Quantitative Research Methods
Text and Social Context
Second Language Development and Pedagogy
Digital Literacies

Teaching

During the taught stage, you will be taught mostly through weekly seminars / workshops, where you will have the opportunity to develop an understanding of particular topics related to language and linguistics.

You will be able to discuss concepts and ideas in small groups and open class discussions, to consolidate and get feedback on your individual learning, and to develop communication skills in informal group discussions and oral presentations.

Depending on your prior experience, you might be encouraged to attend the lectures for various undergraduate modules as well. You will be taught through weekly or fortnightly supervision sessions in Research Experience. These will offer the opportunity for structured but independent learning of practical skills. Teaching will be varied and responsive.

All modules within the MA in Language and Linguistics make extensive use of the University’s virtual learning environment, Learning Central, where you can access discussion forums and find course materials.

During the dissertation stage, you will conduct independent research on a topic of your choice with regular supervision from a member of staff.

Assessment

The taught modules within this programme are assessed through a variety of methods, including academic essays, linguistic analyses, analytical reports, research projects and oral presentations. Modules are assessed on the basis of analytical descriptions of texts or other media and/or discursive essays. You will often be encouraged to choose your own texts for analysis, or to collect original data, and to relate your analyses to areas of personal interest.

The emphasis in assessment is placed on critical and conceptual sophistication as well as on the production of clear, persuasive and scholarly essays presented in a professional manner and submitted on time.

You are encouraged to consult the relevant module leader to discuss the main ideas and the plan for your assignments.

Career prospects

This programme will offer preparation for all careers where language is used for any purpose, for example, to influence or persuade, inform, educate or entertain. Gaining an MA will demonstrate higher abilities in research and communication.

Examples of future work destinations include research, teaching, speech and language therapy, publishing, writing, editing, information design, librarianship, as well as professional jobs, such as banking and HR, and public sector jobs, such as those in the civil service or local government. However, the degree is not limited to these possible directions and offers a good preparation for roles in a variety of fields which involve reasoning, critical and evaluative work, verbal and written skills, assimilation of information, communicative skills such as an awareness of linguistic variation, as well as some quantitative skills and skills in presenting information using technology.

You may also choose to undertake further study in the form of a PhD.

Placements

The Research Experience module offers the opportunity to work with a member of staff on an ongoing, authentic research task within part of a larger research study. This is a distinctive form of study and offers the opportunity to gain hands-on research experience and to reflect systematically on that experience. Findings from the Research Experience module will feed directly into ongoing work in the Centre for Language and Communication Research.

There are no formal study abroad opportunities associated with this programme

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A Masters degree in English is a qualification that employers understand and respect. It is powerful testimony to your intellectual competence. Read more
A Masters degree in English is a qualification that employers understand and respect. It is powerful testimony to your intellectual competence.

Course overview

English MA combines the study of literatures, linguistics, critical theory and creative writing. The course is incredibly flexible and you can pursue your personal goals for intellectual enquiry and literary exploration, with inspiration and encouragement from our widely-published lecturers.

There is a very clear link between teaching and research on the degree with all the modules above drawing on publications by the module leaders (all of whom were recognised as ‘Internationally Excellent’ or ‘Internationally Recognised’ in the recent REF).

You will first undertake an innovative introductory module called ‘Approaching Literature’ which allows you to study applied literary, critical and linguistic theory as a basis to your whole degree. There is then a wide choice of modules based on the research specialisms of the staff including: 'Gothic', 'Late Victorian Gothic', 'Writing the Borders', ‘Language and Ideology in Children’s Fictions’, 'Early Humans in Fiction', ‘Irish Literature 1790 to 1831’, ‘Critical Theory and Creative Writing’ and 'Language and Ideology in Children’s Fictions’.

You will negotiate the topic of your Masters dissertation to reflect your personal interests. We like to push boundaries and develop modules that combine our research expertise with an awareness of your future career prospects.

The market for places on postgraduate teaching qualifications is becoming increasingly competitive. Many of our students enrol on the MA to improve their subject specialism, thereby giving them a greater chance of success at securing a place on one of these courses. With this in mind, we are attentive to developments in the GSCE and A Level curriculums, in order that our students have relevant, research led subject knowledge to bring to bear on applications.

Through the channels of Spectral Visions Press students are invited to submit their work for publication. If selected original work will be published in one of our professionally assembled annual anthologies the last two of which are currently available on Amazon. Furthermore, many of our students have written articles, reviews and interviews for organisations such as the International Gothic Association; An International Community of Gothic Scholars; and other scholarly networks such as the Open Graves; Open Minds project, Sibeal, and Feminist Studies. These networking opportunities give our students valuable access to the wider academic community, and aid in employment and progression opportunities.

Your training in research skills, together with Masters-level critical thinking, will be transferable to many different types of employment.

We also offer a part-time English MA of this course, which may suit you if you want to combine studying for a Masters degree with other commitments. For more information, please view this web-page: http://www.sunderland.ac.uk/courses/educationandsociety/postgraduate/english-part-time/

Course content

The course mixes taught elements with independent research and supportive supervision. At MA level, responsibility for learning lies as much with you as with your tutor. Modules on this course include:
Core modules
-Approaching Literature (30 Credits)

Choose three optional modules from a list that may include the following modules
-Gothic (30 Credits)
-The 1790s (30 Credits)
-Late Victorian Gothic (30 Credits)
-‘What Ish My Nation?’: Postcolonial Irish Literatures (30 Credits)
-Language and Ideology in Children’s Fictions (30 Credits)
-Reading ‘Ulysses’ (30 Credits)
-The Global City: Modern to Postmodern (30 Credits)
-Orientalism: Representations of the East in Western Travel Literature and Arab and Iranian Novels (30 Credits)
-‘Strange Country’: Irish Literature 1790 to 1831 (30 Credits)
-Critical Theory and Creative Writing (30 Credits)
-Early Humans in Fiction (30 Credits)
-Reading the Anglo-Scots Borders (30 Credits)
-Reading and Writing the Fantastic, the Marvellous and the Gothic (30 Credits)
-Irish Literature and the Supernatural (30 Credits)

Plus the compulsory dissertation
-Dissertation on a topic that you negotiate with your supervisor (60 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods which include seminars and discussion groups. We often have visiting speakers and a range of research seminars to enhance your learning opportunities. This includes our widely acclaimed Spectral Visions event, held annually at the University.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working. Assessment methods include mainly essays. Some options require oral presentations.

Facilities & location

The University of Sunderland has excellent facilities that have been boosted by multi-million pound redevelopments.

Course location
The course is based at the Priestman Building on City Campus, just a few minutes from the main Murray Library and close to Sunderland city centre. It’s a very vibrant and supportive environment with excellent resources for teaching and learning.

University Library Services
We’ve got thousands of books and e-books on topics related to English and literature, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles. Some of the most important sources for your course include:
-Early English Books Online, which provides digital images of virtually every work printed in England, Wales, Scotland, Ireland and British North America during 1473-1800
-Eighteenth Century Collections Online, which provides 136,000 full-text publications from 1701-1800
-Periodicals Archive Online, which provides digitised literary journals
-Project Muse, which provides over 180 full-text humanities and social sciences journals

IT provision
When it comes to IT provision you can take your pick from hundreds of PCs as well as Apple Macs in the David Goldman Informatics Centre and St Peter’s Library. There are also free WiFi zones throughout the campus. If you have any problems, just ask the friendly helpdesk team.

Employment & careers

This course is relevant to a wide range of occupations because it sharpens your skills of analysis and persuasive communication. At the same time it advances your intellectual development. A Masters degree in English is a qualification that is well-recognised by employers across all sectors. Past graduates have gained employment in areas such as:
-Teaching
-Media and journalism
-Civil Service
-Publishing
-Communications
-Freelance writing
-Arts and creative industries

A Masters degree will also enhance opportunities in academic roles or further study towards a PhD.

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Confidence and competence are two essential skills required to effectively manage and lead within the current global economy. Read more
Confidence and competence are two essential skills required to effectively manage and lead within the current global economy. A Master of Global Management (MGM) degree from Royal Roads University is a generalist program designed to develop these skills, and more, to ensure you are ready to .manage across borders and bridge across cultures.

The Master of Global Management is an international business management degree designed specifically for professionals who want to perform with sensitivity and agility in the global workplace. We offer a practical program that provides employability training while creating connections with professionals from around the world. Graduates of this program are fully skilled, work-ready managers and leaders with a global perspective and cultural awareness and an understanding of the ways in which disciplines like accounting and law vary across global markets.

In the MGM program, you will be given the choice of completing the program through four applied completion options: either the Global Management Project, the Internship Research Project, the Graduate Certificate in Project Management, or a unique Dual Degree with the Management Center Innsbruck (MCI) in Austria that allows you to obtain a Masters of Business Administration (MBA) International Business degree in addition to your MGM degree through blended learning. All four options emphasize “experiential learning” – the application of business knowledge to real-word situations. You will develop a broad range of international business skills while learning to work effectively with individuals from other cultures, regions, and ideologies. The applied completion options require you to utilize all the learning and knowledge attainted throughout the program and this will leave you with an intelligent and informed perspective about the world of business. The MGM is designed to be completed full-time on campus or through our blended learning program of online study and in-person residencies. The on-campus track can be completed in 12 or 18 months, and the blended learning path is designed for working students, and is completed in 19 months with a three-week residency in Victoria and a two-week residency on location in Asia. The MGM-MBA International Business Dual Degree option can be completed in 24 months, and includes a three-week residency in Victoria and one week in Innsbruck, Austria.

Who It's For

This masters' program is designed as a launch platform for a globally oriented career. Graduates will be prepared to excel as:
-An entry level position with a transnational corporation
-An effective manager in a multi-cultural environment
-A globally aware professional in a public or private organization
-A director of international marketing or international business development for a small or medium enterprise
-An entrepreneur with the ability to identify an international business opportunity, develop an international business plan, secure funding, and launch an international new venture
-A social entrepreneur starting their own NGO or serving as a program officer offshore

Outcomes

The Master of Global Management degree uses a holistic and integrative approach to deliver academic content and soft skills, such as self-awareness, problem solving, teamwork, and collaboration. At the end of your program, you’ll have hands-on experience with the graduate-level business skills and industry-recognized competencies required for success in today’s international business market.

Academic assessment in the Master of Global Management program focuses on international business skill and competency development. In addition to practical experience with the essential business skills needed to succeed in today's global market, you’ll learn and practice negotiation, risk assessment, persuasive communication, critical thinking, problem solving, active listening, effective rational and ethical decision-making, and much more - all through an international business lens.

The MGM program outcomes are informed by industry experts and are the basis for the design of each course and are used to assess your learning:
-Communicate Effectively – communicate effectively through writing, speaking, presenting, interviewing and using computer-based media.
-Think Critically – use a broad range of research methods and conceptual models to make judgments and draw conclusions.
-Solve Problems – use a range of processes, models and approaches (quantitative and qualitative) to make deductions, and to identify sound potential solutions, goals and actions.
-Work with Others - respect cultural diversity, share knowledge, work as members of a team and lead a team.
Innovation - recognize the need for innovation, initiate the process of generating innovation, assess the value of proposed ideas and solutions and implement innovations in an organization.
-Think Globally - recognize and respect cultural differences, learn from outside their own culture and predict how their actions will interact with the environment in which their organizations operate.

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This one-year, research-based postgraduate course in oratory and rhetoric combines both ancient and modern fields of research. It is designed equally for students with a background in classics, in other humanities disciplines, and in other subjects including law and social science. Read more
This one-year, research-based postgraduate course in oratory and rhetoric combines both ancient and modern fields of research. It is designed equally for students with a background in classics, in other humanities disciplines, and in other subjects including law and social science. The programme offers preparation not only for advanced research at PhD level but also for a wide range of other careers in which oral and written communication are important, such as the media, the legal profession, politics and public relations.

It is taught by members of the Centre for Oratory and Rhetoric in the Royal Holloway Classics Department, where there is a strong concentration of expertise in classical rhetoric and oratory. It offers opportunities for collaborative work with other RHUL departments. The programme includes a core course on Problems and Methods in Oratory and Rhetoric, incorporating training in a range of analytical and scholarly research skills. A wide range of optional courses is available (including courses offered by other London institutions) and there are opportunities to pursue independent projects in any aspect of ancient or modern oratory and rhetoric, either as a self-contained package (for the PGCert and PGDip) or as a preparation for embarking on a substantial piece of research work for the MRes dissertation. The MRes can be taken as a self-standing qualification or as a preparation for a PhD, while the programme as a whole offers valuable transferable skills for non-academic careers and for continuous professional development.

See the website https://www.royalholloway.ac.uk/classics/coursefinder/mresrhetoric.aspx

Why choose this course?

- The only course of its kind in a major UK university

- Combination of analytical and historical perspective

- Enhances ability to construct and present persuasive argumentation, as well as analysing and evaluating that presented by others

- Wide choice of taught courses, independent projects and dissertation topics

- Centre for Oratory and Rhetoric – a concentration of scholarly expertise and a magnet for visiting experts from abroad

- Access to world-class research resources in Classics and related disciplines in and around London

Course content and structure

The course contains five elements with credit values as shown below.

1. Problems and Methods in Oratory and Rhetoric (core course incorporating research methods: 40 credits)

2. EITHER: Oratory and Identity (40 credits) OR: An optional course or courses to the value of 40 credits to be chosen from a list of courses offered by the Department, or by another department at Royal Holloway, or by other London institutions as part of the Intercollegiate MA programmes in Classics, Ancient History, or Late Antique and Byzantine Studies.

3. Independent Project 1 (20 credits): e.g. a ‘pilot’ study of an area to be covered in more detail in the dissertation, a critical survey of scholarly literature on a relevant topic, a rhetorical analysis of a text, or a comparative rhetorical study of texts from different traditions, cultures or periods.

4 . Independent Project 2 (20 credits): similar in scope to Project 1 but may also be a more creative type of project, e.g. a piece of original rhetorical composition, a reconstrution of the performance of a historical speech, or similar. Supporting audi-visual materials may be submitted as part of the project.

5. Dissertation (60 credits): a substantial piece of independent research on a topic in either ancient or modern oratory and rhetoric.

Students for the MRes take all five elements as shown above. Students for the PGDip take elements 1, 2, 3, and 4. Students for the PGCert take element 1 and at least one of elements 2, 3 or 4.

On completion of the course graduates will have:
- an advanced knowledge of the foundations of rhetorical theory and practice

- an appreciation of the history of rhetorical theory and practice in the European tradition from Classical antiquity to modern times

- an appreciation of the applicability of rhetorical approaches to the study of communication in the modern world

- knowledge and understanding of such other areas of language, literature, history, politics, culture, or ideas as may be appropriate in order to pursue the chosen research project(s) to an advanced level

- the acquisition of appropriate knowledge of advanced scholarship in the chosen area(s).

- the ability to understand and analyse concepts relating to rhetorical theory and practice

- the ability to engage critically and at an advanced level in rhetorical analysis of texts (e.g. argumentation, character-projection, emotional strategies, structure, use of language)

- the ability to engage in the study of rhetoric and communication as historical and/or contemporary phenomena in human societies

- the ability to conduct research independently at an advanced level

- the ability to articulate and present arguments at an advanced level with clarity and persuasiveness

- the ability to engage in debate on scholarly issues, respecting the views of other participants

Assessment

Assessment is carried out by a variety of methods including principally coursework essays, independent projects, and a dissertation.

Employability & career opportunities

The MRes course is a new course and is designed to equip you with skills of research, analysis, critical thought and communication which will be valuable in a wide range of careers, as well as providing a solid foundation for continued PhD studies.

Graduates from the Classics Department are highly employable and, in recent years, have entered many different areas, including careers in law, the media, politics, advertising, business, and the armed forces, as well as school and university teaching. We have also attracted mature students from a wide variety of previous careers.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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The designers in demand today innovate by explicitly linking business disciplines with communication design, grounded in empathic understanding of the user context. Read more
The designers in demand today innovate by explicitly linking business disciplines with communication design, grounded in empathic understanding of the user context. In order to create valuable courses of action, they generate thick descriptions, structured plans, compelling deliverables and persuasive arguments. In the User Experience (UX) Design graduate certificate program, learning is situated to simulate the pace and pressures of business environments and responds to the imperative for orderly, meaningful and accessible communication. You will employ the work-practice of prototyping concepts in order to describe ways to effectively integrate digital services with materials-based products and environments. You will conduct field research and make significant discoveries to create value for corporate clients and their customers. You will convert your prior academic achievements into a portfolio of design projects preparing you to launch a career as a UX design professional. The program fosters the practical discipline, relevance and currency essential in today’s growing UX job market.

Course detail

Upon successful completion of the program, a graduate will:

• Facilitate team processes towards effective completion of user experience design projects.
• Represent a linked sequence of observed evidence, collected data, qualitative research findings, interpretations and proposed design solutions to stakeholders to solicit support and commitment.
• Assess requirements of a user experience design project, in order to increase corporate acceptance, usability and effectiveness.
• Present persuasive arguments in support of user experience projects which balance user needs with business objectives.
• Design a complex user experience project which considers a business uncertainty and plans for multiple outcomes.
• Manage projects using current and proven methodologies to coordinate the work of a multi-disciplinary user experience design team.
• Adapt recommendations and courses of action in accordance with explicit and implicit cultural, professional and ethical constructs involved in solving user experience design problems.
• Factor and refactor research methods and insight-generating frameworks in order to facilitate, inform and guide team problem-solving.
• Resolve uncertainties and create shared purpose with stakeholders using iterative prototyping.
• Evaluate, adjust and communicate design decisions in alignment with financial, technical, and usability factors.

Modules

Semester 1
• UXD 5000: Human-Centred Rhetoric
• UXD 5001: Empathic Research Frameworks
• UXD 5002: Human-Centred Design Methods
• UXD 5003: Organizational Sociology
• UXD 5004: Quality Assurance for Interactive Systems
• UXD 5005: Deliverables for UX Researchers
• UXD 5050: Work Placement A

Semester 2
• UXD 5501: Capstone Project 1 - Agile Practice
• UXD 5502: User Experience Architecture
• UXD 5503: Prototyping Design for Experience
• UXD 5504: Design for Change
• UXD 5505: Capstone Project 2 - Continuous Delivery in User Experience Design
• UXD 5550: Work Placement B

Work Placement

The work placement is a total of six weeks – three in Semester 1 and three in Semester 2.

Your Career

Typical careers for graduates include user experience architect, user experience researcher, user experience designer, information architect, content strategist, communication designer and information designer.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. Read more

Introduction

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry.

You'll be encouraged to develop your own creativity, produce creatively persuasive advertising work and gain an in-depth critical insight into advertising and its role in shaping society and culture.

Course content

MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.

This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.

MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising and you’ll develop your intellectual, imaginative, creative and aesthetic skills and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

You will explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. Your learning will be inspired and supported by an expert community of experienced academics, external specialists and practitioners from the highest levels of the industry.

Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.

Structure

Phase One

Runs from your induction in September until January. You will take two units of study, which run in parallel: Creative Industry (40 credits) and Innovative Methods (20 credits).

Phase Two

Commences on your return in January and continues until the end of the spring term when you break for Easter. Two units running in parallel: Creative Laboratory (40 credits) and Technological Futures (20 credits).

Phase Three

Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation.

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Our Applied Linguistics programmes offer knowledge and expertise to take you into a role in any profession requiring specialised language awareness, including language teaching. Read more
Our Applied Linguistics programmes offer knowledge and expertise to take you into a role in any profession requiring specialised language awareness, including language teaching.

The programme incorporates three broad areas of study: research methodology; language description and comparison; and specialised topics in language and social life, foreign language teaching and multimodality.

Distinctive features:

Our Centre for Language and Communication Research has an international reputation as a field leader in sociolinguistics, discourse analysis, multimodal communication, systemic functional linguistics, forensic linguistics, and formulaic language.

Structure

Students can complete a Postgraduate Diploma or an MSc in Applied Linguistics. The course can be taken on a full-time basis or part-time basis. You will complete the programme in 1 year for full-time study and in 2 years for part-time study.

There are three compulsory modules in the Applied Linguistics programmes. You will also select three further modules from a pool of optional modules.

• PGDip core modules:

Language Description
Foundation Module: Core Skills, Principles, and Issues Involved in Language and Communication Research
Phonology

• PGDip optional modules:

Forensic Linguistics I
Discourse and Social Interaction
Current Issues in Sociolinguistics
Qualitative Research Methods
Quantitative Research Methods
Text and Social Context
Second Language Development and Pedagogy

• MSc core modules:

Same as PGDip core modules with the addition of a dissertation.

• MSc optional modules:

Same as PGDip.

Teaching

The teaching for each module combines discussion of theoretical issues with training in analytical methods often based on texts of your own choosing.

Learning activities will vary from module to module as appropriate, but will usually include interactive discussions of prepared texts/topics and, in some cases, student-led presentations.

You are expected to do the reading and other relevant preparation to enable them to take a full part in these activities and are encouraged to explore the resources of the library as appropriate.

Assessment

Modules are assessed on the basis of analytical descriptions of texts or other media and/or discursive essays. You will often be encouraged to choose your own texts for analysis, or even to collect original data, and to relate your analyses to areas of personal interest.

Emphasis in assessment is placed on critical and conceptual sophistication as well as on the production of clear, persuasive and scholarly essays presented in a professional manner and submitted on time.

You are encouraged to consult the relevant module leader to discuss the main ideas and the plan for your assignments. Details of any academic or competence standards which may limit the availability of adjustments or alternative assessments for disabled students, if any, are noted in the Module Descriptions.

Career prospects

Postgraduate study in the School is a gateway to many careers within and beyond academia. Many overseas postgraduates return to lectureships with much-enhanced career prospects while many UK students use the qualification to travel to new countries, often as teachers of English, or to begin academic careers of their own.

Outside education and academia, the principle avenues of employment for graduates are speech therapy, the creative and media sector, administration and publishing.

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This postgraduate programme brings theory to life through its exciting work placement element and applied learning focus, enabling participants to apply acquired knowledge and competencies in a real-world workplace environment. Read more

What is the Masters about

This postgraduate programme brings theory to life through its exciting work placement element and applied learning focus, enabling participants to apply acquired knowledge and competencies in a real-world workplace environment.

This programme equips graduates with the attributes required by business, to make an immediate contribution to the organisation through the work placement experience element of the programme.

The Industrial Placement is of four months duration, from May to August, and will afford the student a unique opportunity to implement and reflect on the theories learned on the programme. It will complement the student’s education and broaden the skill set. A range of multi-national companies, together with large and medium indigenous enterprises have agreed to be part of the placement process. Work placement is recognised by prospective employers and students alike as being a very sought after aspect of an academic programme.

The other new aspect of this programme is the module ‘Communication for Professional Life’. As communication skills are generally deemed an integral element of enquiry-based learning, this module will prepare graduates for executive and leadership scenarios which require negotiation and persuasive expertise and ability with the written word.

What will I be able to do when I finish the course?
In a job market increasingly featuring primary honours degree holders, this Masters Programme with its work experience element significantly increases the graduates’ chances of recruitment by highly attractive employers. The MB is aimed at producing creative, flexible and dynamic individuals, who can take up or enhance roles as business practitioners in the business environment in Ireland or overseas. A Master of Business is an internationally recognized qualification and opens the door to many careers.

What subjects will I study?
Leadership & Strategy
Corporate Governance, Ethics and Social Responsibility
Research Methods
Financial Analysis & Investment Appraisal
Dissertation
Strategic Marketing Management
Strategic Human Resource Management
Entrepreneurship & Innovation Management
Communications for Professionals
Work Placement

Exit Award:
The MB and Postgraduate Diploma (Embedded Exit Award) programmes are designed for graduates of Bachelor of Business Honours Degrees (Level 8) or equivalent. Students who successfully complete 60 credits of the MB programme will be eligible for the Postgraduate Diploma in Business (Level 9) should they opt to leave the programme.

What are the entry requirements

Graduates of programmes in Engineering, Science, Design and other disciplines are required to have completed the Higher Diploma in Business in Management (Level 8) or equivalent to be eligible for admission to the MB programme.

All applicants will be considered on a case-by-case basis. Criteria to be considered will include academic qualifications, recognition of prior learning and or the applicant’s performance in GMAT or equivalent. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.

For non-native English speakers: IELTS (6.0) or equivalent is required.

Graduate Profile:
Liviu Claudiu Dosoftei | Masters in Business

My name is Liviu, and I have successfully graduated from the Master of Business Programme. If you’re wondering how to wisely spend one year of your life, I strongly recommend that you enrol for the MB (Master of Business) Programme available at Institute of Technology Carlow. It will be the place where all the long hours of study and the tremendous effort you put in during the Bachelor Degree will start to make sense. To me, it did reveal whole new ways and a few different perspectives from which I now analyse a business. Being able to acquire a Master Degree is hugely important for my future as well as for my personal development. Therefore, I have no second thoughts in recommending the MB Programme to all of you interested in expanding your knowledge in the business area.

For further information contact

Martin Meagher
BComm, MBA, FCA, MA
Head of Department
e:
t: 059-9175303

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Our innovative Forensic Linguistics programme offers the theory and techniques to critically analyse the use of language in a variety of legal contexts. Read more
Our innovative Forensic Linguistics programme offers the theory and techniques to critically analyse the use of language in a variety of legal contexts. You will learn to critically evaluate expert testimony on forensic matters and to consider the role of expertise in legal systems more generally.

You will receive a grounding in research methods and issues and debates in forensic linguistics. You will acquire tools for evaluating and examining a range of legal language in relation to issues such as power and comprehensibility. You will also develop skills in research and writing at higher degree level and learn to engage with the legal system as a site of social life where important decisions are made through language.

On successful completion of the programme you will have achieved the following outcomes:

• the application of descriptive data analysis skills in a wide range of spoken and written discourse contexts within the legal process, including emergency calls, police interviews, courtroom interaction, judicial judgments;

• a critical understanding of investigative data analysis skills in both spoken and written discourse contexts, including such areas as disputed authorship and plagiarism detection;

• critical understanding of the work of linguists as advisers and activists on legal systems and settings.

Structure

Students can complete either a PGDip or an MA in Forensic Linguistics. Both courses can be completed in year by full-time study or 2 years by part-time study.

• PGDip core modules:

Forensic Linguistics I
Forensic Linguistics II
Foundation Module: Core Skills, Principles, and Issues Involved in Language and Communication Research
Project in Forensic Linguistics

• PGDip optional modules:

Language Description
Discourse and Social Interaction
Current Issues in Sociolinguistics
Phonology
Qualitative Research Methods
Quantitative Research Methods
Text and Social Context
Second Language Development and Pedagogy

• MSc core modules:

Same modules as PGDip PLUS dissertation of between 14,000 and 20,000 words.

• MSc optional modules:

Same modules as PGDip

Teaching

Core knowledge and understanding is delivered via lectures and small-group seminars.

The teaching for core modules combines discussion of theoretical issues and practical challenges raised by the forensic setting, while the teaching for optional modules provides further theoretical discussion with some focus on the development of practical research skills. Sessions rely on your good preparation.

Core knowledge and understanding are also delivered via one-to-one or very small group supervision of individual projects. Intellectual Skills are promoted via lectures, seminars and group discussions, as well as small-group supervision and guidance for research undertaken in a small, team research project.

The learning activities will vary from module to module as appropriate, but will usually include interactive discussions of prepared texts/topics and, in some cases, student-led presentations.

Encouraged to explore our excellent library resources, you are expected to undertake preparation including wide-ranging reading to enable full participation.

Assessment

The programme will be assessed by such means as essays, data analyses, critical reviews, posters and oral presentation. Emphasis in assessment is placed on critical and conceptual sophistication as well as on the production of clear, persuasive and scholarly work presented in a professional manner and submitted on time.

Formative work is offered for one of the modules, in which you may undertake forms of assessment that may be new to you. Other modules offer a series of assignments with the express intention that you might learn cumulatively. Elsewhere, you are encouraged to consult the relevant module leader on the main ideas and plans for your assignments.

Modules are assessed on the basis of analytical descriptions of texts or other media and/or discursive essays. You will be encouraged to choose your own texts for analysis, or even to collect original data, and to relate your analyses to areas of personal interest or experience.

Career prospects

Graduates have gone on to further study (e.g. a PhD or law degree) or have pursued careers in a number of relevant areas such as policing, the courts and Government as well as careers in areas without a forensic connection.

Employers for graduates from this programme include: local government departments, police forces, secondary schools, language schools, universities, banks, solicitors and utility companies.

Career destinations include: crime intelligence analyst, crime analyst, specialist police interviewer, emergency call handler, lawyer, lecturer, teacher, programme administrator, research assistant, PR executive, marketing executive and writer.

Graduates from this programme also move on to non-legal careers and find that the legal and linguistic focus of their studies provides their employers with something a little unusual. Graduates in the job market have also benefited from the training in processing and using information thoughtfully, writing effectively and speaking convincingly which is essential to good postgraduate study.

Placements

We encourage students to make contact with local organisations in order to explore the opportunity of short placements. We provide work experience through the project module where you will work on an authentic research project.

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The Executive Masters in Public Administration (XMPA) reflects changes in the public sector and not for profit environment. It explores developments in service provision, at a strategic level as well as critical analysis of Government policy. Read more
The Executive Masters in Public Administration (XMPA) reflects changes in the public sector and not for profit environment. It explores developments in service provision, at a strategic level as well as critical analysis of Government policy. It supports the Government's commitment to provide lifelong learning and the skilling, training and development of public managers to achieve this. To this end it engages in changing styles of public management theory and practice as well as in the evolution public administration and the requirements of managers to develop the skills and knowledge to manage cross sectorally and inter-sectorally.

The XMPA will develop your academic and vocational skills, equipping you for the next stage of your career in the public or nfp sector and as a manager able respond to an ever-changing and challenging environment. You'll gain relevant current knowledge, skills and understanding to enable you to work effectively given the changes in the public sector environment and in public policy.

7 reasons to study here

1. Dual award: academic qualification from LSBU and professional award from the CMI
2. Award winning: LSBU Business School won the government skills framework and prospect awards for teaching
3. Summer School: week-long International Summer School in conjunction with six other leading European universities offering comparable XMPAs where you’ll be exposed to leading academics and practitioners and network with public managers from across the continent
4. Great reputation: We have a great reputation for this course, and the success of our alumni demonstrates this
5. Personal growth: develop transferable skills in leadership, communication, teamwork, innovation, creativity, resilience, dealing with ambiguity, persuasive advocacy, problem solving and critical thinking
6. Career enhancing: Our graduates typically go on to more senior roles in their organisation or take up positions delivering public services
7. Flexible delivery modes: Designed to suit busy senior professionals - flexible delivery on a Thursday afternoon and evening

Who is this course for?

• Middle and senior managers
• Those looking to develop and take the next step in their career
• Those looking for flexible study options with experienced and respected academic staff

Modules

Year 1

• Leadership, Public Management and Governance
• Public Policy and the Managerial Environment
• Managing through Critical Research

Year 2

• Integrative Management and Change
• Contemporary Issues for Public Managers

Plus two of the following optional modules:

• Managing Within a Regulatory Framework
• Equality and Diversity in the Workforce
• Policy Making in Action
• Strategic Management in the Public and Not for Profit Sectors
• Public Sector Entrepreneurship
• The Practice of Management Consulting in the Public Sector
• Social Enterprise
• Law and Ethics for Health Care Managers
• Leadership in Health Services
• International Policy and Governance
• Current Quality Issues in Health Service Management
• Commissioning and Procurement in Health and Social Services
• International Management and Change in Public Services
• Ethical Leadership in International Public Services

Year 3

• Dissertation

Assessment is by course work, assignments, presentations and case studies. There re no formal examinations on this course and this is a deliberate decision.

Diploma in Management Studies

If you hold a Diploma in Management Studies you'll be accredited with 60 course credits and study the following modules:

• Leadership, public management and governance
• Public policy and the managerial environment
• Managing through critical research
• Dissertation

You'll also be required to attend the residential weekend and the International Summer School.

Professional links

European Partner Institutions: Bocconi Milan, Erasmus, Rotterdam, Esade Barcelona, Copenhagen Business School, Potsdam University, Limerick University and Hint and Hist University, Norway. Partners in the International Summer school.

Course participants receive a dual ward from the Chartered Management Institute - The Level 8 Diploma in Strategic Direction and Leadership. They become associate members of the Chartered Management Institute (CMI) and can access CMI services and publications. On successful completion of the XMPA course participants may be eligible to become Members of the CMI. Part of the assessment of the XMPA course contributes also to professional recognition and Chartered Manager status which course participants can continue on completion.

Employability

Types of careers:

The course is aimed at senior managers (and in this respect differs from the Master of Public Administration which is aimed at overseas students and those wanting to enter a career in public and social sectors). This course enables further career enhancement and development to more strategic levels, providing career sustainability and employability.

Former students have gone onto roles as:

• Director of Health and Social Care
• Strategic Director of Children and Adult Services
• Assistant Director of Education and Training

You can also progress onto the Doctorate in Business Administration (DBA).

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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