MA Design Future Society is an 18-month programme, leading to a joint award with Mannheim University of Applied Sciences. The programme includes study at both universities. If you start the programme at Leeds your first semester will be at Leeds, your second semester will be at Mannheim and then you will return to Leeds for your third semester.
All students registered on the programme may apply for Erasmus+ funding which will contribute to travel and living expenses during the five month exchange. The School of Design and Leeds University’s International Office and Language Centre will provide support for applications for funding, visas and pre-sessional language tuition.
This future orientated programme provides opportunities to integrate research from philosophy, social science and digital technology with design thinking in addressing social issues; realigning design as a discipline with social and cultural value. You will be encouraged to employ design as a catalyst for change; articulating new perceptions, developing appropriate strategies and implementing future-oriented solutions, which affect our society, culture and economy.
Traditionally designers applied their skills post problem identification – we will address that imbalance by positioning the designer at the point of problem identification and need analysis, extending the function and purpose of design beyond fulfilling commercial objectives by developing new and relevant products and implementing sustainable solutions for public, private and third sectors. This unique educational experience embraces collaboration, teamwork and internationalism and we encourage applications from all disciplines.
At the School of Design and Fakultät für Gestaltung, Mannheim University of Applied Sciences you will be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There are computer-aided design (CAD) suites with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs, eye-tracking technology and digital photography.
At Leeds there is also an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.
Fundamentally multi-disciplinary and collaborative, course content encourages innovation and autonomy in response to set briefs and self initiated study supported by expertise in research, strategic thinking and practical implementation of communication design. Traditional academic study in the form of essays, literature reviews and reports, combines with social projects requiring, empathy, team working, concept realisation and execution. Students are required to provide evidence of effective decision-making, objective self-reflection and critical evaluation through visual and oral presentations, critiques, reflective logs and reports, visual diaries, poster presentations and portfolio development.
In the first semester students undertake theoretical and practical study in integrated media, semiotics, philosophy, sociology and research methodology in order to identify and manage complex social issues and communicate insights and design proposals by effectively employing advocacy skills and presentation techniques. Team work and collaboration are essential to the successful generation and implementation of creative solutions, therefore students are required, within this context, to demonstrate independent judgement, decision-making and personal responsibility.
In Semester 2 there is a five-month exchange programme to Mannheim which involves the application of design thinking within a different cultural environment through independent and group social projects; presenting significant challenges in comprehension, interpretation, empathy and communication. Students are encouraged to develop entrepreneurial attitudes in seeking opportunities for collaboration; contributing to professional development by operating in new areas of influence and articulating complex information into a coherent creative proposal.
In the third semester you will return from Mannheim and the programme concludes with a major research dissertation or innovation project, independently conceived and managed, demonstrating abilities in research, holistic understanding and applying contemporary knowledge to solving future problems. The knowledge, skills and qualities acquired through this postgraduate programme are transferable for employment in a variety of sectors.
Year one compulsory modules
Year two optional modules
Lectures, seminars, tutorials, creative and technical workshops, creative studio sessions, group learning, group critiques and peer assessment. There will be an emphasis on social and situated learning where dialogue, reflection, intuition, critical analysis and judgement are exercised within the context of group learning and group assignments, supported by utilising social media networks and content sharing to connect students from both institutions.
By employing social media and digital technology we aim to develop a user-centric information infrastructure and self-organisational system of information sharing in order to encourage the following:
You’ll also be assessed by a variety of methods. Your own creative work will be assessed via portfolios and projects, reports, presentations and literature reviews. Formal examinations do not contribute to assessment. Full details of assessment for each module can be found via the programme catalogue.
Employment opportunities are broad and varied as there is growing demand for communication professionals with social enterprise skills in design and innovation with a clear focus on social and cultural interaction and collaboration. Therefore employment prospects extend beyond the traditional agency model into research, strategy and planning roles within a broad range of companies and organisations. In addition graduates could also consider academic research and take advantage of the significant number of calls for research proposals that currently identify social need.
5 month Erasmus+ funded exchange at Mannheim University of Applied Sciences.
Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.
Our course at UCA Epsom encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.
The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.
For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.
As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.
Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers.
You'll also have the opportunity to:
-Take part in conferences and industry events
-And use advanced study facilities such as the British Library and the City Business Library.
Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:
-Brand and design management
-Client account handling
Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.