The course recognises a need for organisations and their managers to become focused on the integration of quality and continuous improvement and as such, the course has been shaped and designed by leading academics and business leaders using the European Foundation Quality Model (EFQM) Excellence Model as its inspiration.
The European Framework for Quality Management (EFQM, 2013) introduces fundamental concepts of excellence which are practitioner-focused. The framework encourages organisations to strive towards eight concepts of excellence, which can only be achieved by actually doing something about it. As such it is a practical model which helps organisations to realise their potential. All modifications to these eight fundamental concepts of excellence, in addition to the new associated emphases, have been fully reflected in the proposed module content for this revised MSc Business Improvement course.
Students will study a diet of modules which will help them to gain a practical understanding of a variety of business improvement subject areas.
Students first work towards a Postgraduate Diploma in Business Improvement, taking a total of eight modules. Once these have been successfully completed students can then move on to complete the full Master's qualification by completing a Research Methods module and a Business Transformation Project.
The course provides a structure to business improvement which allows students to follow a logical journey. Part 1 of the course introduces students to the “enabler” aspects of business improvement, part 2 of the course focuses on the “results” of business improvement. In semester 3, students are given the opportunity to research a complex business improvement problem in depth via a supervised project.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand.
This course is primarily aimed at equipping students with the skills to allow them to improve the operational performance of an organisation. The MSc Business Improvement course can lead individuals into positions focused on business improvement within organisations. There is a demand for these skills in the economy as organisations strive to become more efficient and effective.
Students who have studied on the course over the last few years have had successful careers in organisations such as Bombardier, BE Aerospace, FG Wilson, NI Water and other public sector organisations.
You will work on an advanced level with topics focused on running and developing global organizations. Throughout the program, you will use strategy and marketing tools to put the firm in context and explore how firms influence their competitive environments. You will also learn how to make firms grow and prosper from the inside, through innovations and management practices that build operational excellence.
Leadership and teamwork in multi-cultural contexts is studied as well as practiced through live projects and group work, and reflected upon through interaction with executives. Ethics and CSR are integrated in several courses to mirror the integrated role it should have in everyday decision-making. Language and skills training provides the essential management communication tools needed for your future work. You will work with real “live” projects together with corporate partners of CEMS and of SSE.
Through the combination of topics covered in the program, you will acquire a deep and integrated understanding of how international firms and other organizations function, how to navigate them to achieve results, and, last but not least, how to improve them and the things they do.
The MSc Program in International Business takes part in the FT Master in Management ranking. The latest ranking placed us 23rd out of 95 participating top international business schools.
1. Bachelor's degree
with at least 90 ECTS in Social Sciences or Humanities (including but not limited to Business Administration, Economics, Finance, Political Science, Psychology and/or Sociology), with a minimum of 30 ECTS in Business Administration.
2. GMAT or GRE test result
- GMAT (total score) of 600 or more.
- GRE score (quantitative) of 155 or more.
We consider thoroughly all applications we receive, and do an overall assessment of the applications, taking into consideration all components.
3. Proof of proficiency in English
We accept the following options as proof of your proficiency in English:
- IELTS Academic score at least 7
- TOEFL iBT total score at least 100
- CAE at least grade B
- BEC at least grade B
- CPE at least grade C
- SSE course 108/109 at least grade C
- A-level GCSE issued in Singapore
- English as native language
- Bachelor's degree from a program conducted completely in English in an English-speaking country, or in a CEMS or an EQUIS/AACSB accredited institution
4. Proficiency in another language
You should list all the languages that you know, this will be taken into consideration during the assessment.
5. Motivation & supporting attachments
In reviewing applications, assessors take into account all international and transcultural experience including knowledge of languages, work or studies abroad, international or multilingual family experience and relevant extracurricular activities.
Please note that some elements of the CEMS curriculum carry an additional fee (ex. the Block Seminar can cost up to 250€ and central administrative expenses cost 100€). Those fees are not related to the SSE degree and are not levied for educational resources or activities.
More information can be found here!
October 1 - application opens
November 15 - early application deadline. You may apply by this deadline if you have all the complete documents and test results ready by that date. We will start reviewing the applications and if your candidacy is selected you will receive the invitation for the assessment center from us by the end of December.
January 15 - application deadline. Your complete application should be submitted by this date. This is also the last date to sit all the tests.
February 15-16 and 19-21 - assessment center
March 15 - notification regarding the results of the selection.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.
As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.
The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:
The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:
The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.
Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.
Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:
The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.
Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.
The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.
Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).
Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.
The Master in Internationalization of Companies and Access to New Markets will provide you with the necessary tools to implement the internationalization in your own company. The target of such program is:
Module 1: Management of International Strategy - 9 Credits ECTS
Module 2: The structure of the international market. International trade management - 6 Credits ECTS
Module 3: International Marketing - 6 Credits ECTS
Module 4: Global Logistics Operations - 6 Credits ECTS
Module 5: Financial and Economic International Management - 6 Credits ECTS
Module 6: Access to New Markets - 6 Credits ECTS
Module 7: Managing Human Resources in an International Environment - 6 Credits ECTS
Module 8: Final Master’s Project - 15 Credits ECTS
As Director of Foreign Trade, Business Area Director, Officer or CEO, you will be fully trained for:
· To promote the internationalization of the company and foreign trade activities.
· To develop a broad vision and a framework for understanding the various elements for worldwide business relations.
· To provide professionals and companies useful tools and performance standards, both strategic and operational, to govern security and guarantee the success of the internationalization.
When finishing the Master in Internationalization of Companies and Access to the New Markets, you will get a Master degree given by the BEBS “Barcelona Executive Business School” and University of Murcia.
The University of Murcia (in Spanish: Universidad de Murcia) is the main and the largest University in Murcia, is the third oldest university in Spain with more than 34,000 students. Is a University with Nacional and International recognition. It belongs to the Campus of International Excellence program in the project "Campus Mare Nostrum".