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Communication for Development is an interdisciplinary field of study and practice, combining studies on culture, communication and development and integrating them with practical fieldwork. Read more
Communication for Development is an interdisciplinary field of study and practice, combining studies on culture, communication and development and integrating them with practical fieldwork. It explores the use of communication – both as a tool and as a way of articulating processes of social change – within the contexts of globalisation.

In this programme, where the form of study strives to be conducive to the course content, progression lies in the group dynamic process as well as in the coursework itself. The multidisciplinary nature of the subject means that the same content should provide in-depth knowledge for students with different backgrounds. One major point of this pedagogical approach is to bring together different experiences. The group diversity should allow students to deepen their knowledge of their own major as well as gain a sufficient overview based on the academic backgrounds and practical experiences of other students. This will allow them to be able to work both interdisciplinary and transcultural in their future professions.

This is Communication for Development

What is the relationship between development communication and the emerging, influential nexus of communication for social change, and where does social communication fit in?

Regardless of what one calls it, communication and media strategies have been utilised in development cooperation for well over sixty years. From an early emphasis on mass media in agricultural extension work, communication for development has grown to encompass a wide array of approaches and methodologies, and has gradually increased in stature to become a key driver of contemporary debates in development. Initially, communication interventions were largely oriented around the use of mass media, and existed within a principally modernising, top-down and technocratic paradigm. Among other complex forces at play, the New World Information and Communication Order (NWICO) debates in the 70s and 80s and the rise of critical and alternative approaches to development stretched the definition of the field. In addition to mass media, practitioners began to evaluate the need for richer interpersonal communication approaches that highlight the importance of power and culture in the success of development initiatives.

Dialogue, participation and the sharing of knowledge

Some of the most significant changes to global development cooperation have come about as a result of this critical field of study. As a discipline, Communication for Development embraces a broad range of functions and practices which centre around dialogue, participation and the sharing of knowledge and information, all with a view to creating empowerment and sustainable social change. Development communication is no longer an emerging discipline but one which has established itself as an integral part of development planning. Labelled part science, part craft and part art, its multidisciplinary nature draws on aspects of anthropology, sociology, psychology and the behavioural sciences, and its implementation depends on flexibility, creativity and an understanding of communication processes. An awareness of the role media and communication have to play in development cooperation and diversity management have transformed the way development is perceived, mapped and implemented, and the field has pioneered some of the most ground-breaking improvements in global development undertakings. As the recent surge in new communications technologies demonstrates, it is not the tools themselves that make good communication, but rather a rich and theoretically informed understanding of the political, social and cultural contexts in which media and communications interventions occur.

Communication for Development as a Field of Study

Despite the fact that every year vast amounts of money are donated to developing countries, the chasm between the ‘haves’ and the ‘have-nots’ continues to widen as billions of people around the world continue to live without running water, sanitation, adequate nutrition or access to basic education.

While the poor and the marginalised have always been at the centre of development, they have been the subjects rather than the objects of communication as traditional development practices overlooked a fundamental truism: that the poor, themselves, are often the best experts on their needs. Marginalised communities, historically denied access to communication tools and channels, have traditionally been passive bystanders to their so-called development as top-down, one-sided mass communication programmes delivered information without taking into account the very important specificities of context – the cultural norms and beliefs, knowledge and folklore of target populations, and how these impact the uptake of information and the potential for social change. Due to this lack of participation by target communities, most development programmes failed to achieve their goals, and a dramatic shift in paradigm was necessary to improve the efficacy and sustainability of development cooperation methods.

Social processes rooted in the communities

This shift towards participatory social processes, rooted in the customs and traditions of communities themselves, is the most fundamental premise of communication for development. Participatory processes aim to utilise cultural specificity as a tool rather than an obstacle, starting at ‘grass-roots’ level and developing methods that are grounded in, and take local and indigenous knowledge seriously. These processes comprise an interchange of knowledge and information, empowering individuals to make choices for themselves, and place communication at the forefront of the planning process while at the same time feedback and consultative processes ensure that communication is on-going and efficacy is maximised. Through the creation of ‘bottom-up’ processes, individuals become fundamental initiates in development schemes, a factor which is strongly linked to their long-term sustainability.

ComDev addresses the gap

As the divide between the ‘connected’, developed world and developing countries grows, so does the need for new, innovative methods for addressing global inequality increase, and Communication for Development is the field devoted to the study and implementation of these processes. The power of media and the potential of Information Communication Technology (ICT) to educate and to address global crises such as the spread of HIV have led to exciting and creative innovations in development cooperation, and this dynamic field continues to grow and develop. As globalisation and the development of ICTs change world markets and pose an increasing threat to developing countries and their more vulnerable communities, practitioners schooled in contemporary mass communication theories and concepts have become a vital part of development across the globe.

Why choose Malmö University?

Despite the wider acceptance of community-driven and participatory approaches to development by large multilateral and bilateral development agencies, the field continues to struggle for institutionalisation, and to be granted sufficient resources by managers and funding agencies.

Paradoxically, the role of media and communication in development cooperation has seen a strange turn after the first World Congress on Communication for Development, held in Rome in 2006 and organized by FAO, the World Bank and the Communication Initiative, in partnership with a broad strand of important organisations in the field. The summit in Rome managed to mobilize almost a thousand participants from research and practice, government and non-government. It was supposed to mark the definite break-through of the science and practice of ComDev. Instead, what happened had more the character of an implosion of the ComDev field, which only recently is gaining a new momentum. Today, we are however actually seeing a long series of new institutional initiatives, in the world of ComDev, both in practice and university curricular development. At university level, new MAs in ComDev have developed in places like Albania, South Africa, Kenya, Spain, Paraguay, the UK and Colombia. The field is finally becoming more significantly institutionalised in the world of academia, although it is still grappling with finding its identity between media and communication studies on one side, and cultural studies, political science and not least development studies on some of the other sides. The interdisciplinarity embedded in ComDev, combined with the outlined processes of globalisation, mediatisation and the proliferation of bottom-up agency are all contributing to put ComDev at a cross-roads.

Internet-based distance-learning

Malmö University was the first to pioneer the use of an Internet-based distance-learning platform to make the education available to students globally. With its mix of online collaboration and discussion, paired with webcast seminars the entire programme can be conducted over the internet. This enables students from all corners of the globe to participate, work in their own time and attain the education. The use of the Live Lecture function in seminars makes students, equipped with microphones and webcams, able to participate in lectures and discussions online, resulting in a ‘virtual classroom’. This way, students in New Zealand and South Africa can communicate and work on projects with classmates in Fiji and India, sharing ideas and working together towards the common goal of improving development practices.

ComDev fosters teamwork

As a relatively new degree, students embarking on this specialised programme have the advantage of being schooled in the latest theories and philosophies, while being given the opportunity to apply these theories and concepts to real-life projects and problems in human development through individual assignments and group projects. Geared as it is towards individuals working in the fields of journalism, media and development, ComDev fosters teamwork and facilitates the exchange of knowledge and perspectives among participants.

Final project and field-work

The final project has always been an important element of the programme. Over the past 10 years, students of ComDev have had the opportunity to apply what they have learned theoretically to a broad range of contexts and scenarios in the process of completing their projects, and field-work has been conducted in India, South Africa, Mozambique, Kenya, Croatia and Sarajevo, to name but a few. During their project work, students have the opportunity to explore a particular research area or topic of concern at a deeper level, and the accompanying written dissertation provides a fantastic opportunity to consolidate and further the knowledge and skills gained during the education. This project work also demonstrates a solid foundation in research, which will aid those students who wish to continue into doctoral level studies. In choosing the topic for their projects, students are free to ‘think outside the box’, and employ innovativeness and creativity to their field-work endeavours, and project works have included documentaries, short films, photo essays, and a wide array of dissertations presented in interesting and original ways. Students are also encouraged to join forces and collaborate on projects, as teamwork is regarded as a vital part of effective development cooperation. For a list of all the Project Works to date, see the ComDev portal, under ‘History’.

Career opportunities

The global demand for media and communication skills continues to increase as organisations such as UNICEF have made it a policy to hire ComDev practitioners, not only for international development schemes, but for diversity management and other forms of transcultural cooperation.

The UN Inter-Agency Round Table of Communication for Development has played a big role in institutionalising the field by bringing together UN agencies and international partners to discuss and debate the broad, challenging and essential role of Development Communication has to play in worldwide development cooperation. The 12th United Nations Inter-Agency Roundtable on Communication for Development had as its theme “Advancing the Rights of Adolescent Girls through Communication for Development”. For example, UNICEF has recently revisited their C4D strategy and work, calling for a stronger linkage with the universities and building widespread capacity within their own global organisation. UNESCO equally recognises the importance of communication, and has included it as part of its mandate and vision, integrating communication in its policies, budget and hiring policy, reflecting the growing need for skilled communication professionals.

Former ComDev students end up working in a truly diverse variety of settings. Some of the UN agencies placing hiring ads seek ‘communication for development’ practitioners by name. More commonly, though, practitioners are working in positions such as information or communications officer, where their roles may include a variety of tasks, not all of which would be strictly considered ComDev. Some practitioners are able to make a living as consultants working on projects with NGOs and CSOs, bilateral aid programs (such as Sida or DFID), or with the UN and World Bank. Since skills, knowledge and aptitudes gained through an education in ComDev are relevant to a variety of job functions within the development sector, you may also find alumni working in a range of allied positions, such as conflict resolution positions or as a learning and outcomes coordinator, to name but a few.

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This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. Read more
This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. The program is delivered by faculty with professional and practitioner industry insight, providing a functional, real-world understanding of the fundamental and advanced concepts related to intercultural and international communication issues.

The MA in Intercultural and International Communication program will give graduates the skills necessary to communicate effectively in complex circumstances, through the use of diverse media and communication genres and engaging different audiences across multiple cultural settings.

Graduates will be familiar with non-governmental, civic, and business organizations and will have an understanding of how the making and shaping of meaning is fundamental to the reproduction of culture.

Course themes include:
-Intercultural and International Communication
-Intercultural Competence
-Media Relations in a Global Context
-Public Affairs and Advocacy
-Social Marketing
-Sport for Society
-Communication for Health and Well-Being

This program is delivered in two formats: an 18-month on-campus program, or a two-year blended program incorporating online learning with one on-campus residency, with the opportunity for an internship or research course. As well, this program features an intercultural field study experience to ensure you have opportunities to apply your learning in both intercultural and international contexts.

This program is recognized as full-time by StudentAid BC, meaning B.C. residents on this program are eligible for full-time government student loan assistance.

Who It’s For

The MA in Intercultural and International Communication program is for strategic and independent-thinking communication managers looking to improve their ability to assist organizations respond to the rapidly changing global environment, as well as individuals with an arts or science undergraduate degree who want to pursue or advance their career in professional communication in the intercultural or international sphere. This program is designed to balance Intercultural Communication with International Communication to better integrate theory and practice.

There are two learning models available for this program, with each model traditionally attracting slightly different students:
-Two-Year Blended Model – The students that lean towards this option tend to have significant professional experience, and have a background as communication managers and leaders.
-18-Month On-Campus Model – Shortly after completing their bachelor degree, the students that tend to take up this model have a solid understanding of the theoretical aspects of communication, with some relevant work experience as communication specialists and liaisons.

Through our Flexible Admission process, significant professional experience in lieu of academic requirements is also considered.

Outcomes

The MA in Intercultural and International Communication prepares individuals for work in:
-International or multicultural governmental or non-governmental organizations (NGOs)
-International journalism and documentary-reporting
-Multi-ethnic and multicultural communities
-International media
-Intercultural conflict management
-International communication enterprises
-Social marketing and development aid
-International relations
-Community activism
-Sustainable international and intercultural development
-Cultural interpretation and mediation
-Further studies in any of these fields

Graduates will gain:
-Knowledge of both the fundamental and advanced concepts related to intercultural and international communication and an ability to communicate successfully through multiple modes (e.g. through written and oral discourse, visual language, multimodal media) across culturally diverse settings.
-The ability to use computer-mediated technology to manage the processes required for the production and reproduction of culture.
-Knowledge of traditional and new media and their operation across diverse audiences.
-Knowledge of government, non-government, civic, and business organizations and an understanding of how meaning-making is fundamental to the operation of these.
-An understanding of the social forces shaping the globalization of the world, combined with a practical understanding of how processes such as transnationalism, travel and tourism, global commerce, migration, diaspora, refugee movement, global identity politics, information flows, postcolonial governmental relations, and much more, shape communities worldwide.
-An understanding of the cultural dynamics underpinning the formation of local, regional and national communities with regard to issues such as the formation of cultural identities, the shaping of gender inclusion, racialization, multicultural policy and education, ritualization, language protection and cultural revival, multicultural health communication campaigns, environmental culture, political culture, indigenous governance, sustainable development, and all forms of cross-cultural interaction.
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate ethically in diverse and difficult circumstances.

Upon successful completion of the MA Intercultural and International Communication program at Royal Roads University, you will have demonstrated your competency at a professional and international level, and that you are prepared to meet the challenges facing communication managers in today’s fast-changing cultural, socio-economic, and political environments.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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The nine-credit Graduate Certificate in Strategic Global Communication is comprised of the first three courses of the MA in Intercultural and International Communication residency. Read more
The nine-credit Graduate Certificate in Strategic Global Communication is comprised of the first three courses of the MA in Intercultural and International Communication residency. The program responds to the call for strategic, intercultural and international, communication skills by non-government organizations (NGOs), public, private, and not for profit organizations.

This program will augment the credentials, skills, and knowledge of global communication professionals. Students will take a systems approach to leading community or organizational development, taking into consideration cultural, governance, and communication principles through the lens of globalization, multi and interculturalism.

Students will have the option of continuing to complete their degree by laddering into the MA in Intercultural and International Communication (on campus and blended) program or the MA in Interdisciplinary Studies program. Students interested in moving on to the MA in Professional Communication will be able to count PCOM 635 as advanced standing credit toward the degree.

Courses

The Graduate Certificate in Strategic Global Communication offers a unique blend of an applied organizational communication challenge with an intercultural communication scholarship, and consists of three courses:
-IICS515 Intercultural Theory and Practice
-PCOM635 Communication for Development and Social Change
-IICS551 Organizational Communication and Culture

You will begin with three weeks of pre-residency online study, followed by a two-week on-campus residency, and finally four weeks of online study post residency.

Who’s it for

This certificate has been designed for people who specialize in organizational development and communication with a global focus. This field is diverse and continues to grow as the workforce becomes more complex, international, and multi cultural.

Outcomes

-Develop skills in organizational communication in areas such as; crisis management, corporate image, identity and reputation, organizational culture and culture change, leadership theories, social relationships and networks, communication audits, power and control in organizational life, conflict in organizations, ethics and values, and corporate social responsibility.
-Learn to analyse organizational structures and management styles with a focus on culture.
-Gain tools for professional and personal development in a diverse society and workplace.
-Develop a rationale and framework for research projects.
-Discover how interdisciplinary research can be combined with cultural studies with communication, sociology, psychology, business, mass media, and developmental studies among other traditions.
-Gain an insight into the historical and contemporary nature of issues and theories that have influenced the field of development communication and explore the complex relationships between communication and socioeconomic development, and the role that communication plays in promoting (or impeding) social change and development.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with two to three years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years (60 credits) of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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Whether it is managing social media, dealing with an issue, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. Read more
Whether it is managing social media, dealing with an issue, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. This six-month Graduate Certificate will improve your management of internal and external corporate communication, solidify your understanding of stakeholder and public relations and enable you to develop a deeper understanding of social media strategy and governance.

The Graduate Certificate in Professional Communication Management consists of three courses:
-LEAD 580 Leadership, Community and Collaboration in a Complex Environment
-PCOM 633 Strategic Communication Management
-PCOM 520 Social Media Strategy and Governance

You will begin the program with LEAD 580 which consists of an online pre-residency component, a one-week on-campus residency and post-residency online work. The residency allows students to examine a leadership challenge through a live case and explore dimensions of personal and strategic leadership, the dynamics of personal and organizational change, and the communication professional’s role as a catalyst for change. PCOM 520 and PCOM 633 are delivered entirely online including dynamic activities and creative synchronous and asynchronous discussion forums

Who It’s For

This certificate has been designed for communication professionals directly responsible for organizational or corporate communication including managers who wish to strengthen their ability to manage communication strategically and leverage traditional, digital, and social media to strengthen relationships with stakeholders, customers, and other key groups.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

-Demonstrate effective leadership and collaboration skills in complex business environments.
-Develop skills to create a strategic communication plan for your organization.
-Manage social media effectively and be able to incorporate all digital media into communication planning and delivery.
-Demonstrate the return on investment of public relations and communications.
-Create and support the framework of stakeholder relations.
-Manage crisis situations and protect the organization’s reputation when under threat.
-Build the skillset needed to work at the executive level effectively.

The program’s flexible schedule allows you to further your education while maintaining professional and personal responsibilities. The certificate can be applied in full toward the MA in Interdisciplinary Studies; and the MA in Professional Communication; and up to six credits into the MBA in Executive Management program as long as admission into those programs has been granted. Please speak to our enrolment advisors at 1.877.778.6227 for information.

Delivery Model

This program is delivered through our blended model which features a short introductory online period, a five-day on-campus residency and online course work. This flexible model enables students to benefit from an on-campus learning experience while maintaining personal and professional responsibilities.

Residency
The on-campus residency is an intensive period of collaborative study which enables students to become acquainted with RRU, their teachers and their cohort with the aim of preparing students for the rest of the program. The normal schedule for residencies is from 8:30 a.m. - 4:30 p.m. with homework, readings and team assignments completed outside of these hours, so it is recommended that students keep their evenings available for these activities.

Online Learning
The online portion of our Graduate Certificate programs takes place over the Internet. Several different information delivery methods are used, including textbooks, articles, case studies, interactive learning and 'chat' bulletin boards for corresponding with team members. Courses contain assignment due dates and team work, requiring students to plan carefully to meet course timelines.

The two online courses are taken consecutively and each course lasts for a period of 10 weeks. Each course requires a level of effort of approximately 20 hours per week. During the first online course, the amount of time required may be higher as students familiarize themselves with our online learning platform. LEAD 580, the residency course, continues online at the same time as the first online course (EXMN652). This is to complete the final assignment in LEAD580.

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Promote linguistic and cultural diversity in international contexts. The world is becoming an ever ‘smaller place’. We are increasingly brought into contact with different languages and cultures. Through multicultural societies, international organisations and online connections. Read more

Promote linguistic and cultural diversity in international contexts

The world is becoming an ever ‘smaller place’. We are increasingly brought into contact with different languages and cultures. Through multicultural societies, international organisations and online connections. Communication has become an international – and therefore an intercultural – matter. The importance of understanding cultural parameters and mutual perceptions is rapidly increasing in fields such as business, education, conflict resolution, and more.

The Intercultural Communication Master’s programme teaches you how to approach and promote linguistic and cultural diversity in various international contexts.The interdisciplinary and multilingual programme will equip you with the tools to apply theory to international practice. After graduation, your skills as a multilingual and intercultural expert will contribute to mutual understanding within Europe or abroad and to the strong worldwide relationships that are so important in our era of globalisation.

Interdisciplinary method

Over the course of one year, this Master’s programme will prepare you for an international career. You will learn to analyse communication products and processes in the multilingual contexts of international organisations. Through rigorous interdisciplinary methods, you will gain experience in communication from linguistic, communicative, cultural, anthropological and management perspectives. 

Multilingual programme

The Master’s programme in Intercultural Communication is a joint programme that incorporates expertise from German, English, French, Italian, Dutch and Spanish researchers and lecturers. You can choose your own study path in the form of a language-specific programme that includes a high level of second/international language training in one of the language mentioned above. Alternatively, you can pursue a non-language-specific multilingual programme, in which you analyse communication processes within different languages and cultures. All tracks are open to international students who want to increase their intercultural and multilingual competencies in an international context.

Tracks:

  • 1. Multilingual
  • 2. Deutsch
  • 3. English
  • 4. Français
  • 5. Italiano
  • 6. Nederlands
  • 7. Español

Improve your professional opportunities in the internationl communication sector

Communications professionals can improve their career options and promotion opportunities by following the Master’s programme in Intercultural Communication. Whether you plan to take a sabbatical from work or are an independent professional seeking to broaden your opportunities in internationalisation, this Master offers you a number of possibilities. This programme will increase your employability and enrich your CV. You can also enrol in individual courses as time permits. 

After grduation

After graduation from the Master’s programme in Intercultural Communication you will:

  • Be able to analyse language, culture and communication in international and multilingual contexts.
  • Know how to put communication theory into practice and successfully streamline communication processes.
  • Have language and culture-specific competencies in English, German, French, Italian, Spanish or Dutch.
  • Possess intercultural competencies, such as the ability to change perspective, to reflect on otherness, and to adapt to different international settings.
  • Have experience in intercultural advice, cultural mediation and coaching, and intercultural marketing. 

After successfully completing your studies, you will be ready for various positions where intercultural communication processes in organisational and cultural contexts are vital. You will also be able to design and implement practice-oriented language and communication research. For example, you may advise companies and organisations on communication processes for migrants and expats (communicative auditing).



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The fields of science communication and public engagement are currently enjoying unprecedented growth. Read more

The fields of science communication and public engagement are currently enjoying unprecedented growth. This is being driven by a greater need to demonstrate the impact of publicly funded research, the need for science to be valued, increased government scrutiny and a desire for a stronger evidence base for policy decisions. Many career opportunities are emerging at the interface between science and various stakeholder groups and ever more creative methodologies for science engagement are being explored.

Our part-time online distance learning programme provides an opportunity to gain a formal qualification in science communication without having to leave your job or move to a different location. You may elect to begin with the Post-Graduate Certificate in the first instance and then decide to study for a Diploma and/or a Master’s degree. You will engage with other students from around the world, from a variety of different academic and professional backgrounds and you will enjoy a rich learning experience while studying on the programme.

You will experience a variety of science communication and public engagement methodologies and issues. In the process, you will develop critical thinking and self-evaluation skills through reflective practice. Your learning in individual courses is transferable, ensuring interconnection across the programme, thus providing opportunities for deeper learning and for the application of key principles in different contexts.

The programme attracts students from across the globe, from a range of academic and professional backgrounds and provides a formal qualification for those working in science communication and public engagement or a conversion route for those interested in moving into this field.

Online learning

Our online learning technology is fully interactive, award-winning and enables you to communicate with our highly qualified teaching staff from the comfort of your own home or workplace.

Our online students not only have access to Edinburgh’s excellent resources, but also become part of a supportive online community, bringing together students and tutors from around the world.

Programme structure

The programme can be studied to PG Certificate, PG Diploma or Masters level – if you are interested, in a formal qualification in science communication then sign up for our Post Graduate Certificate. You can then opt to continue to the Diploma and the Masters degree.

Year 1 (Certificate) - courses currently on offer include:

  • Introduction to Science Communication and Public Engagement
  • Science and Society A
  • Science and Society B
  • Principles and Practice in Public Engagement with Science
  • Science Education
  • The Role of Social Media in Science Communication

Year 2 (Diploma) - courses currently on offer include:

  • Dialogue for Science Communication and Public Engagement
  • Science, Policy and Practice
  • Science and the Media
  • Effective Exhibit and Programme Development
  • Creative Arts in Science Engagement
  • Principles and Practice in Public Engagement with Science

Year 3 (Masters)

  • Dissertation project.

Career opportunities

To address the need for effective science communication and public engagement with science, there has been a significant rise in opportunities available for professionals with the specialist knowledge, skills and attributes necessary to pursue roles at the interface between scientific research and public.

These roles can be found in, for example, Higher Education Institutions, Research Centres, Museums, Science Centres, Learned Societies and consultancies for democratic decision-making. Examples of specific roles are engagement managers, information and education officers, policy and knowledge brokers, in addition to the traditional science communicator role.



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Our course enables you to meet the growing need for increased knowledge in cross-cultural communication. You will receive communication-focused training and develop expertise in cross-cultural communication. Read more
Our course enables you to meet the growing need for increased knowledge in cross-cultural communication. You will receive communication-focused training and develop expertise in cross-cultural communication. The course covers understanding how cultures and human behaviour reflexively interconnect.

Changing social conditions and circumstances require new ways of dealing with people, and fresh ways of interacting and communicating with people of other cultures.

There is an urgent need to improve our knowledge and understanding of the processes and issues involved in cross-cultural communication, and to discover how such knowledge can be effectively applied in everyday experiences.

What this means in practice is that we need to develop our knowledge of why and how communication 'works' and how and why it sometimes does not 'work'.

The course answers questions including how cultural background impacts upon successful communication and how language, thought, and behaviour are interrelated.

The Cross-Cultural Communication (CCC) MA is relevant if you wish to study communication, language and culture. It will also suit anyone intending to work, or are already working, in international and cross-cultural environments where communication is an essential aspect of that work, as for example:
-Communications consultants
-Interpreters
-Social workers
-International sales representatives
-Journalists
-Medical and healthcare professionals
-Humanitarian aid staff
-Teachers
-Local government officials

The course is theoretically, practically and research oriented, and allows selection of one of six specialist pathways.

Our CCC courses are the only ones in the world to offer such a broad range of specialisms. This unique combination of expertise in cross-cultural communication and an additional area provides our graduates with enhanced employability in the competitive global marketplace.

We have an international student cohort, with up to 35 countries represented. Former students identify this as one of the main strengths of the course, as they are regularly working with peers from a wide range of national, linguistic and professional backgrounds. This provides everyone with an opportunity to develop their interpersonal and intercultural skills while studying.

Through the research portfolio, you are equipped with the analytical and theoretical skills required to understand and analyse communication in a wide range of settings. You learn about research in communication and cross-cultural communication from a range of perspectives, including:
-Social psychology
-Communication studies
-Intercultural communication studies
-Ethnography
-Discourse studies

The course has received praise from external examiners and the University's Internal Subject Review committee for the emphasis on teaching and assessing empirical, data-driven research. You receive training on the practical, theoretical and methodological skills required to conduct research relevant to the field of cross-cultural communication. This includes the various ways of collecting and analysing empirical data:
-Ethnographic observation
-Research interviews
-Questionnaire-based statistical analysis
-Discourse analysis

Delivery

Modules are delivered through a range of means, including:
-Lectures
-Seminars
-Workshops
-Group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

Work experience

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

Pathway

The Cross-Cultural Communication MA has six specialist pathways:
-Applied Linguistics
-Education
-International Management
-International Marketing
-Media
-International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
-A well-stocked Education Resource Centre
-Language Analysis Lab
-A phonetics lab
-An audio-video lab
-A recording studio

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The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Read more

The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).

Is this the right course for me?

It is if you:

■ want to start a career in communication and public relations (PR). You’ll do an industry placement (optional) and we’ll support you in  developing knowledge and skills, and producing a portfolio, and provide you with opportunities to meet,  work alongside and network with current practitioners;

■ already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or

■ want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.

Teaching, learning and assessment

Teaching is delivered face-to-face at our modern campus in Scotland’s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops, you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.

Teaching hours and attendance

Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. Part-time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and  develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement (optional module) you’ll gain invaluable professional experience and develop your learning in a work setting.

Modules

Modules include: Communication and Digital Skills for Working in PR */ Media and Campaigning/ Critical Reflections on Public Relations/Understanding Research/ Strategic Communication Planning/ Communications Impact on Policy Making/ Strategic Internal Communication in a Digitized World/ Master’s Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master’s  Communication Placement module, you can undertake this with your employer. You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules.

Accreditation of prior learning:

Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.

Careers

As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.

Quick Facts

  • QMU is the only CIPR accredited UK Institution to offer undergraduate and postgraduate courses and teach the CIPR Diploma, CIPR Internal Communication Diploma and CIPR Public Affairs Diploma.
  • The block face-to-face teaching approach enables students to combine studying with working.
  • Our PR academics are recognised nationally and internationally for their excellence in research.


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Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs. Read more
Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs.

Corporate Communications is an essential function within contemporary business environments. This course has been developed in direct response to employers' needs through close consultation with leading practitioners and professional bodies. Regular events provide key networking opportunities and students are encouraged to attend visits to media organisations and other local events which take place through the year.

Our courses are ranked within the top Universities by the Complete University Guide and The Guardian University Tables.

Visit the website http://www.rgu.ac.uk/information-communication-and-media/study-options/distance-and-flexible-learning/corporate-communication-and-public-affairs

What you will study

Teaching is delivered through the University's online virtual learning environment, CampusMoodle.

Stage 1

•Media Industries
•Public Relations: Theory and Practice
•Strategic Digital Communications

Exit Award: PgCert Corporate Communication and Public Affairs

Stage 2

•Broadcast Journalism
•Political Communication and Public Affairs
•Fieldwork Placement
•Research Methods

Exit Award: PgDip Corporate Communication and Public Affairs

Stage 3

•Dissertation

Award: MSc Corporate Communication and Public Affairs

Dissertation In Semester 2 you must present a written research proposal for submission. This will normally form the basis for the Masters level dissertation. You will work independently, but under supervision, to undertake the research and prepare the dissertation.

Full-time Study

In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of distance learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:

- Virtual tutorials
- Live chat
- Discussion forums - student and tutor led
- Up-to-date web technology for delivery methods
- User friendly material
- Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Placement

A four-week work placement within a Communication, Media or Marketing environment is undertaken as part of the course. Companies offering placements expect students to be creative and to come on placement with energy, enthusiasm and some creative ‘new' ideas. Students often produce work that they are then able to put into a personal portfolio.

Previous students have elected to pursue roles within blue-chip corporations; global communications consultancies; global broadcasting companies; newspapers; leading arts and heritage organisations; oil and gas industry; marketing agencies; public sector; charities; digital media; and TV and radio.

Depending on the placement, you will work on small individual or team projects. You will also be given the chance to observe the overall running of the company, learn about different communication strategies and experience why companies adopt the strategies they do.

Accreditation

The masters degree qualification of this course* has been awarded accreditation and is approved by the Chartered Institute of Public Relations (CIPR) and students are eligible for student membership. Recognition by the professional body is an assurance of the high professional standard and credibility of this corporate communication course.

* CIPR only applies to the Masters level (not to PgDip).

Careers

The rapidly expanding Corporate Communication industry provides excellent opportunities for graduates who are equipped with a broad range of professional, technological and creative skills.

The corporate and technical communication components of the course make up a highly distinctive and accredited qualification that enhances career opportunities in both private and public sectors in areas such as PR or marketing, media and creative fields and other related areas.

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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Are you interested in the creative industries? Want to learn more about management and promotional culture?. Read more
Are you interested in the creative industries? Want to learn more about management and promotional culture?

Mass Communication Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media.

You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level.

You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.

This course is also taught on our London campus. This course can also be started in January - please view this web-page for details: https://www.northumbria.ac.uk/study-at-northumbria/courses/mass-communication-management-dtfmax6/

Learn From The Best

Dr Sarah Ralph is a lecturer in Media and Cultural Studies, and her expertise lies in the realm of empirical methods and approaches to the study of production cultures, media audiences and reception.

Dr Ibrahim Seaga Shaw has a background as a reporter, editor, sub editor and correspondent in Sierra Leone, France and the UK, and brings real-life issues to the classroom.

Dr Gabriel Moreno practiced journalism for 13 years, including as a general and financial news correspondent with Reuters news agency in Mexico City. He was awarded a PhD in Journalism and Mass Communication from Westminster University and is currently involved in research projects involving new media and migration, and social media and environmental communication. He became a fellow of the UK’s Higher Education Academy in December 2015.

Teaching And Assessment

You’ll learn through a mix of theory and practice, including taught sessions, field trips, lectures, seminars and group assignments.

You’ll discover the theories and issues informing real-work examples within a range of media and cultural industries and then put these to use in workshop activities which reinforce the links between theory and practice. You will be encouraged to develop your communication skills by taking an active part in seminars.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

You will have the opportunity to go on at least one industry visit and hear from professionals working in a local media organisation. Previous visits have included to sites which represent successful local cultural regeneration such as BALTIC Centre for Contemporary Arts and Sage, Gateshead.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
MP7002 - Advertising and Promotional Cultures (Core, 30 Credits)
MP7003 - Working in Mass Communication Industries (Core, 30 Credits)
MP7004 - Media Dissertation (Core, 60 Credits)
MP7005 - Research Methods (Core, 30 Credits)
VA7006 - Cultural Management, Enterprise & Leadership (Core, 30 Credits)

Learning Environment

Your learning experience is enhanced by new technologies used to deliver and assess your course modules, including online reading lists and electronic submission of assignments. You are also encouraged to use social media to communicate with your peers and students regularly develop module Facebook groups for this purpose.

You will have access to an e-learning portal that provides lecture materials, assessment criteria, handbooks and additional learning materials such as videos, podcasts and news items.

You will have access to state-of-the art facilities such as the university library which has been recognised as being in the top three in the UK (tied with Cambridge University).

As part of the research methods module, you will explore using online forms for survey research, including social media and generic software tools such as Survey Monkey.

If you are an international student, you can develop your literacy and communications skills through English for Specific Academic Purposes.

Research-Rich Learning

Northumbria University is ranked in the UK top 20 for the quality of research outputs in communication, cultural and media studies (REF 2014).

70% of Northumbria’s research in Communication, Cultural and Media Studies is rated as being either world leading or internationally excellent.

The Mass Communication Management course has been designed with the help of industry practitioners so you will be graduating with the latest knowledge and skills required by the creative and media industries.

You will be learning from tutors who are specialists in their disciplines and who are research active at the cutting-edge of their field. Their expertise and industry experience helps to bring theory to life in the classroom.

You will develop your own practical research skills and will be able to demonstrate your own interest in at least one aspect of the wider cultural industry through planning, executing and writing-up an empirically-focused research project.

Give Your Career An Edge

Your course is designed to give you the skills and competencies, theory and practical experience that employers in the media industries are looking for.

You will be encouraged to think like an entrepreneur and to understand the behaviours you need to exhibit in order to succeed in your future career aspirations. Graduates are global citizens who are not afraid to ask the big, challenging questions.

The diverse examples and case studies which are used across the modules provide a good grounding in a range of different media industries, enabling you to be a credible applicant for opportunities in a range of cultural industries.

Taking part in seminar discussions and group activities will encourage you to develop teamwork and a range of other transferable skills including effective communication, relationship-building and personal time management.

Your Future

This course will foster your intellectual curiosity and help you become a reflective and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts.

You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your understanding. This combination of critical knowledge and skills will provide you with an excellent foundation for pursuing your future career.

On graduation, you could progress into a career in advertising, marketing, media or journalism.

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.

To present the principles, theories and techniques surrounding video making.

To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.

To provide a critical overview of the role of public relations (PR) and promotional practice.

To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design

• Video and Documentary Making

• Public Relations (PR), Branding and Promotion

• Reporting Terrorism

• Global Media

• Risk Reporting

• The Business and Politics of Digital Media

• Development Communications

• Online Journalism

• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.



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Summary. This flexible and accessible professional programme will align with the University’s Learning and Teaching vision, strategic aims and objectives through providing students with an innovative, responsive, flexible and relevant programme. Read more

Summary

This flexible and accessible professional programme will align with the University’s Learning and Teaching vision, strategic aims and objectives through providing students with an innovative, responsive, flexible and relevant programme. This programme will contribute to the University’s work on Connected Health, as this new course is suitable for interdisciplinary delivery within healthcare. The programme will aim to equip students with a range of knowledge and skills, which are relevant and applicable in communications within healthcare contexts.

About

The course has been designed to meet the needs of students wishing to understand the application of communication principles to healthcare contexts. This new course has specifically been designed to meet the needs of students who wish to gain a formal qualification in Communication Management in Healthcare. The target market for students is identified to include those working in communication positions or have communication related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors. As increasingly more postgraduate students are working either full-time or part-time, the delivery of the modules needs to be more flexible (i.e. block teaching/short courses/online).

The course aims to facilitate a comprehensive and critical understanding of communication within healthcare and how this can be maintained through positive action at organisational and management levels. This is conceptualized as occurring within a multi-level framework that encompasses a focus on individual issues, the needs of targeted groups and the wider societal and cultural context. This course provides for the development of critical, analytical and independent thinking and aims to facilitate the skills necessary for employment, academic progression and continuing professional development.

Attendance

Part-time

This programme is studied part time over a period within one academic year, i.e. 8 months (September – May).

Outline of delivery

To ensure that the programme is as flexible as possible for the students, they could complete the PgCert over one academic year, 8 months (September – May). Semester 1 consists of two 15 credit points modules, Managing Communication and Leadership and Management in Healthcare Communication. The Managing Communication module will be delivered as block teaching, i.e. four full days, while Leadership and Management in Healthcare Communication is fully online. In Semester 2, there is one 30 credit point module, Public Health Communication, which is delivered as block teaching during four full days. This module includes a work-based project in a communication department within a healthcare context (12 hours, as negotiated between the student and the organisation).

Work placement / study abroad

Work Based Project is included in the module CMM741 Public Health Communication.

Career options

This programme aims to facilitate the development of skills and knowledge pertaining to communication issues within a health context, and would therefore provide development opportunities towards furthering a career in a health-related profession with a communication remit or in communication within a healthcare context.



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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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Now more than ever, we need to invite everyone in society, of all ages, to be part of the solution. The Master of Arts in Environmental Education and Communication program will empower you, and give you the depth and insight to lead and motivate others in developing a sustainable, environmentally sound society. Read more
Now more than ever, we need to invite everyone in society, of all ages, to be part of the solution. The Master of Arts in Environmental Education and Communication program will empower you, and give you the depth and insight to lead and motivate others in developing a sustainable, environmentally sound society.

Who It’s For

The MA in Environmental Education and Communication is for those interested in how education and communication can help develop environmentally sustainable social and economic systems. Learning how we can educate and communicate to engage those in our workplaces, communities and nations towards such a goal involves all sectors of society– agriculture, health, governance, media, business, architecture, community development, science, education, recreation and more.

Students likely already know about the complexities of our current unsustainability and the challenges faced by environmental educators and communicators trying to address this problem. Our program is designed for those who wish to widen their perspective on environmental and related social issues, deepen their understanding of those areas essential to a skilled educator and/or communicator, explore different ways of understanding the causes of our current unsustainable society, and develop attributes essential to effective leadership.

Participants seek opportunities to learn with others from diverse backgrounds, to engage in core classes, co-operative projects, team planning, and group discussions to reach a better understanding of the language, expertise, and concerns of a wide range of education and communication professionals.

Students are typically professionals with bachelor's degrees and at least two years' experience working or interest in environmental education and communication.

Graduates of the program have gone on to advance in a variety of fields, from creating schools within the public and private education systems, to leading communications sections within major national and international non-profit organizations, to advising senior government ministers and Premiers, to gaining their PhD degrees with one alumni recently taking on a professorial position in a North American university.

Financial Awards

Royal Roads University has a variety of awards, scholarships, and bursaries available to help offset your tuition fees. The MA in Environmental Education and Communication program has a comparatively high success rate in Social Sciences and Humanities Research Council (SSHRC) grant competitions and many of the program’s students win significant financial awards. The SSHRC award at the MA level often aids the competitiveness of students for future grants, and grant writing is a marketable skill The unique advising structure and ability to gain one-to-one aid in grant writing are important features of RRU that help account for this success.

Outcomes

Graduates will return to their career with a range of theoretical knowledge and analytical and communications skills and competencies. Graduates have the skills and knowledge to develop and implement innovative programs to provide students, clients and other audiences with science-based information, psychologically-sound strategies, and culturally-appropriate, philosophically-nuanced and educationally-sophisticated approaches to current environmental issues.

Graduates will be able to:
-Develop and implement programs to provide students, clients and other audiences with up-to-date, reputable scientific and technological information, as well as traditional knowledge, about current environmental issues and opportunities
-Apply the best current knowledge of learning and cognition to the design, development, and implementation of programs about environmental education and communication
-Design, develop and implement environmental communications and education programs using a range of formats and incorporating relevant current technologies and media
-Evaluate the status of public information and prior knowledge concerning environmental values, issues and opportunities
-Possess a sophisticated awareness of the range of perspectives (e.g., attitudes, beliefs, values) towards the environment and human activity in the environment
-Evaluate environmental information and education programs
-Develop and implement strategies to foster conflict resolution, constructive dialogue and community knowledge construction concerning environmental issues
-Develop approaches to nurture effective and responsible environmental actions on the part of corporations, governmental and non-governmental organizations and citizens' coalitions
-Provide up to date information about innovations in environmental communication and education
-Possess a sophisticated awareness of the nature of contemporary human-environment issues and their implications for education and communications programs
-Develop a systems perspective on problems in environmental education and communications
-Develop an understanding of environmental education and communication functions within organizational contexts

Delivery Method

Combining the best of short residencies and innovative web-based instruction, the MA in Environmental Education and Communication program allows both busy working professionals and those just beginning their careers to get the most out of their academic experience. This combination of learning experiences allows students to benefit from the intensity of the program while still being able to meet the demands of family and workplace.

Participants in the MA program take 11 courses (41 credits) including the thesis course. Six courses are taken on-campus, and five are delivered at a distance through Internet-based technologies.

Certificate students take the first three courses in the schedule for a total of 9 credits. Diploma students take the first nine courses for a total of 24 credits.

We will utilize a range of educational methodologies, including case studies, field studies, cultural studies, team projects, lectures and seminar discussions, and online modules. RRU has become a leader in the delivery of web-based interactive distance education courses, and these will be of great value during non-residential periods.

Residency
Over two years, MA students attend two separate three-week residencies and one final two-week residency. The first residency introduces the cohort of students to each other, the faculty, and the RRU style of education as they participate in their first two courses. The middle residency incorporates two courses, may have a more directed field-based orientation, and helps prepare students for their thesis research. The final residency allows completing students to present their thesis findings to the larger environmental education and RRU community and incorporates their final courses, preparing them to be leaders in the field.

Students should expect to be fully occupied during the residency period. The regular classroom schedule is Monday to Friday, 8:30 a.m. to 5 p.m. with homework, readings, and team meetings done outside of these hours. There are activities during the regular workday and in the evenings. In addition to educational activities, there are a number of planned field trips and recreational events.

Online Courses
Online courses are delivered through the innovative use of internet technologies. Students draw on a range of learning resources, while using online discussion groups and drop boxes to develop and complete the electronic submission of both individual and team assignments.

Students take one nine-week distance course at a time. Each distance course requires an average time commitment of 10 - 20 hours per week.

Program Laddering
The structure of the program is laddered so that individuals are able to complete a Graduate Certificate, Graduate Diploma, or full Master's degree.

-The Graduate Certificate program was designed to be taken on its own, or to ladder into the Diploma or Master of Arts in Environmental Education and Communication. The Certificate would be awarded upon successful completion of a residency and one distance-based semester (approximately five months). Students may apply for transfer to the Diploma or MA stream during the Graduate Certificate program, or apply to the Diploma or MA program once they have completed the Certificate
-The Graduate Diploma program was designed to be taken on its own, or to ladder into the MA in Environmental Education and Communication. The Diploma would be awarded upon successful completion of two residencies and one distance-based semester (approximately 12 months). Students may apply for transfer to the MA stream during the Graduate Diploma program, or apply to the MA program once they have completed the Diploma
-The full two-year program leading to the MA is delivered through a combination of three residential periods, three distance-based semesters, and a thesis

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Ranked number one by CEO Magazine in 2016 and 2017, and 14th by QS TopMBA in 2017, EU Business School’s internationally recognised Online MBA is a one-year, full-time or two-year, part-time program that serves as a passport to a successful management career. Read more
Ranked number one by CEO Magazine in 2016 and 2017, and 14th by QS TopMBA in 2017, EU Business School’s internationally recognised Online MBA is a one-year, full-time or two-year, part-time program that serves as a passport to a successful management career. The Online MBA mirrors its campus-based counterpart but gives students the flexibility to attend lectures online at their own convenience. The curriculum is tailored to accommodate each candidate’s needs while effectively preparing them for leadership positions in the modern business world. A chosen major allows students to hone their skills and develop a more specific area of expertise. An emphasis is placed on the case-study method and pragmatic learning.

During the program, participants undertake courses and seminars which are further complemented by on-campus lectures, industrial visits and exams taken during on-campus weeks. On-campus weeks are an important part of the program and happen at the end of each term, three times per year, on EU campuses in Switzerland, Spain and Germany. Here, students meet their peers and interact with faculty and alumni. Students are only required to attend one on-campus week, of their choice, throughout the entire duration of the program.

EU Business School students join a learning community in which individual growth is strengthened through collaboration with colleagues from across the globe. They create their own global network of aspiring business leaders through both their peers and our international corporate connections.

Upon completion of the program, students of the Online MBA earn a full Master of Business Administration degree from EU Business School.

EU Business School’s Online MBA degrees are internationally recognised graduate degrees, that serve as passports to successful management careers. Their curricula are tailored to accommodate each candidate’s needs and effectively prepare students for leadership positions in the modern business world. A specialisation within a chosen major allows students to hone their skills and develop a more specific area of expertise.

The Online MBA is offered with the following majors:

MBA - International Business
MBA - Communication & Public Relations
MBA - International Marketing
MBA - Global Banking & Finance
MBA - Entrepreneurship
MBA - Leadership
MBA - E-Business
MBA - Sports Management
MBA - Human Resources Management

How You Earn Your Certificate

Online:

EU Business School’s Online MBA is held over three, 10-week terms (90 ECTS) and has the same structure as the full-time MBA program. Average MBA-related work time is around 30 to 40 hours per week for the full-time program and 20 to 25 for the part-time option. Each term, participants take five courses and various seminars online. Coursework includes online team building and group work, peer-to-peer communication, online lectures, active class discussions, on-campus work and case study analyses.

The program web portal is available 24 hours a day, with open access to study materials, syllabi, plans, guides, reading materials, lectures and discussion forums. In addition to virtual access to classroom materials, students can also count on a comprehensive support network.

Online MBA students are required to turn in a project at the end of their final term that will take about six months to complete. Each student is assigned a faculty advisor or mentor who will guide them during the process.

On campus:

After nine weeks of online study, students travel to one of EU’s main campuses in Barcelona, Geneva or Munich to take part in on-campus week. Students are only required to attend one on-campus week throughout the duration of the program. During on-campus week, students meet their classmates and take part in lectures, industrial visits, exams and networking events that complement their online experience.

Learning Outcomes

1. Hone problem-solving, analytical and evaluation skills.

2. Gain a comprehensive vision of the way in which businesses work and develop strategies to react to changes.

3. Analyse strategic management, and decision-making in organisations of various types, including large corporations, SMEs and public-sector bodies.

4. Experiment with different techniques that help lead to desired outcomes and clearer decisions.

Benefits:

• Advance in your professional career without having to leave your job
• Less costly and more flexible, than its on-campus equivalent
• Tailor the curricula according to your needs and areas of interest
• Increase your chances for salary uplift
• Obtain an internationally accredited qualification from EU Switzerland or a U.K. state-recognized degree through our University of Roehampton partnership
• Enjoy heightened interaction with faculty members and peers
• Meet your peers and network during on-campus weeks in Switzerland, Spain and Germany

Networks

EU Business School students join a learning community in which individual growth is strengthened through collaboration with colleagues from across the globe. They create their own global network of aspiring business leaders through both their peers and our international corporate connections.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

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