The world is becoming an ever ‘smaller place’. We are increasingly brought into contact with different languages and cultures. Through multicultural societies, international organisations and online connections. Communication has become an international – and therefore an intercultural – matter. The importance of understanding cultural parameters and mutual perceptions is rapidly increasing in fields such as business, education, conflict resolution, and more.
The Intercultural Communication Master’s programme teaches you how to approach and promote linguistic and cultural diversity in various international contexts.The interdisciplinary and multilingual programme will equip you with the tools to apply theory to international practice. After graduation, your skills as a multilingual and intercultural expert will contribute to mutual understanding within Europe or abroad and to the strong worldwide relationships that are so important in our era of globalisation.
Over the course of one year, this Master’s programme will prepare you for an international career. You will learn to analyse communication products and processes in the multilingual contexts of international organisations. Through rigorous interdisciplinary methods, you will gain experience in communication from linguistic, communicative, cultural, anthropological and management perspectives.
The Master’s programme in Intercultural Communication is a joint programme that incorporates expertise from German, English, French, Italian, Dutch and Spanish researchers and lecturers. You can choose your own study path in the form of a language-specific programme that includes a high level of second/international language training in one of the language mentioned above. Alternatively, you can pursue a non-language-specific multilingual programme, in which you analyse communication processes within different languages and cultures. All tracks are open to international students who want to increase their intercultural and multilingual competencies in an international context.
Communications professionals can improve their career options and promotion opportunities by following the Master’s programme in Intercultural Communication. Whether you plan to take a sabbatical from work or are an independent professional seeking to broaden your opportunities in internationalisation, this Master offers you a number of possibilities. This programme will increase your employability and enrich your CV. You can also enrol in individual courses as time permits.
After graduation from the Master’s programme in Intercultural Communication you will:
After successfully completing your studies, you will be ready for various positions where intercultural communication processes in organisational and cultural contexts are vital. You will also be able to design and implement practice-oriented language and communication research. For example, you may advise companies and organisations on communication processes for migrants and expats (communicative auditing).
The fields of science communication and public engagement are currently enjoying unprecedented growth. This is being driven by a greater need to demonstrate the impact of publicly funded research, the need for science to be valued, increased government scrutiny and a desire for a stronger evidence base for policy decisions. Many career opportunities are emerging at the interface between science and various stakeholder groups and ever more creative methodologies for science engagement are being explored.
Our part-time online distance learning programme provides an opportunity to gain a formal qualification in science communication without having to leave your job or move to a different location. You may elect to begin with the Post-Graduate Certificate in the first instance and then decide to study for a Diploma and/or a Master’s degree. You will engage with other students from around the world, from a variety of different academic and professional backgrounds and you will enjoy a rich learning experience while studying on the programme.
You will experience a variety of science communication and public engagement methodologies and issues. In the process, you will develop critical thinking and self-evaluation skills through reflective practice. Your learning in individual courses is transferable, ensuring interconnection across the programme, thus providing opportunities for deeper learning and for the application of key principles in different contexts.
The programme attracts students from across the globe, from a range of academic and professional backgrounds and provides a formal qualification for those working in science communication and public engagement or a conversion route for those interested in moving into this field.
Our online learning technology is fully interactive, award-winning and enables you to communicate with our highly qualified teaching staff from the comfort of your own home or workplace.
Our online students not only have access to Edinburgh’s excellent resources, but also become part of a supportive online community, bringing together students and tutors from around the world.
The programme can be studied to PG Certificate, PG Diploma or Masters level – if you are interested, in a formal qualification in science communication then sign up for our Post Graduate Certificate. You can then opt to continue to the Diploma and the Masters degree.
Year 1 (Certificate) - courses currently on offer include:
Year 2 (Diploma) - courses currently on offer include:
Year 3 (Masters)
To address the need for effective science communication and public engagement with science, there has been a significant rise in opportunities available for professionals with the specialist knowledge, skills and attributes necessary to pursue roles at the interface between scientific research and public.
These roles can be found in, for example, Higher Education Institutions, Research Centres, Museums, Science Centres, Learned Societies and consultancies for democratic decision-making. Examples of specific roles are engagement managers, information and education officers, policy and knowledge brokers, in addition to the traditional science communicator role.
The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).
Is this the right course for me?
It is if you:
■ want to start a career in communication and public relations (PR). You’ll do an industry placement (optional) and we’ll support you in developing knowledge and skills, and producing a portfolio, and provide you with opportunities to meet, work alongside and network with current practitioners;
■ already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or
■ want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.
Teaching is delivered face-to-face at our modern campus in Scotland’s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops, you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.
Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. Part-time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement (optional module) you’ll gain invaluable professional experience and develop your learning in a work setting.
Modules include: Communication and Digital Skills for Working in PR */ Media and Campaigning/ Critical Reflections on Public Relations/Understanding Research/ Strategic Communication Planning/ Communications Impact on Policy Making/ Strategic Internal Communication in a Digitized World/ Master’s Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master’s Communication Placement module, you can undertake this with your employer. You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules.
Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.
As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.
The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.
The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.
The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).
The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.
To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.
Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:
• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge
Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.
This flexible and accessible professional programme will align with the University’s Learning and Teaching vision, strategic aims and objectives through providing students with an innovative, responsive, flexible and relevant programme. This programme will contribute to the University’s work on Connected Health, as this new course is suitable for interdisciplinary delivery within healthcare. The programme will aim to equip students with a range of knowledge and skills, which are relevant and applicable in communications within healthcare contexts.
The course has been designed to meet the needs of students wishing to understand the application of communication principles to healthcare contexts. This new course has specifically been designed to meet the needs of students who wish to gain a formal qualification in Communication Management in Healthcare. The target market for students is identified to include those working in communication positions or have communication related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors. As increasingly more postgraduate students are working either full-time or part-time, the delivery of the modules needs to be more flexible (i.e. block teaching/short courses/online).
The course aims to facilitate a comprehensive and critical understanding of communication within healthcare and how this can be maintained through positive action at organisational and management levels. This is conceptualized as occurring within a multi-level framework that encompasses a focus on individual issues, the needs of targeted groups and the wider societal and cultural context. This course provides for the development of critical, analytical and independent thinking and aims to facilitate the skills necessary for employment, academic progression and continuing professional development.
This programme is studied part time over a period within one academic year, i.e. 8 months (September – May).
Outline of delivery
To ensure that the programme is as flexible as possible for the students, they could complete the PgCert over one academic year, 8 months (September – May). Semester 1 consists of two 15 credit points modules, Managing Communication and Leadership and Management in Healthcare Communication. The Managing Communication module will be delivered as block teaching, i.e. four full days, while Leadership and Management in Healthcare Communication is fully online. In Semester 2, there is one 30 credit point module, Public Health Communication, which is delivered as block teaching during four full days. This module includes a work-based project in a communication department within a healthcare context (12 hours, as negotiated between the student and the organisation).
Work Based Project is included in the module CMM741 Public Health Communication.
This programme aims to facilitate the development of skills and knowledge pertaining to communication issues within a health context, and would therefore provide development opportunities towards furthering a career in a health-related profession with a communication remit or in communication within a healthcare context.