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Masters Degrees (New Product Development)

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Innovation has become an imperative for most private firms but increasingly also in the public sector. Therefore, competences in innovation management are emphasised as one of today's most important competences by CEO's and governments alike. Read more
Innovation has become an imperative for most private firms but increasingly also in the public sector. Therefore, competences in innovation management are emphasised as one of today's most important competences by CEO's and governments alike.

The programme provides a general background on innovation management including

- the management of innovation from invention to commercialisation
- innovation strategies, structures, and cultures
- market forces of innovation and market-oriented new product development
- the management of intellectual property rights
- Entrepreneurship

The programme creates a unique opportunity to experience the challenges throughout the new product development process and to develop a mutual understanding about the rationales on the technology as well as on the business management side. There is a broad empirical basis that such a mutual understanding is a key prerequisite for successful cooperation between R&D and marketing and ultimately for innovation success. The aim of the programme is therefore to enhance students' understandings about strategies, structures, processes, people and cultures to develop successful innovations and to enhance the innovative capability of firms.

PROGRAMME STRUCTURE

PREREQUISITE COURSES

Management Research Method
The learning objective of this course is to enable you to conduct empirical business research in a valid and reliable manner. You learn how to formulate research questions and to identify an appropriate research plan and methodology for the given set of research questions. This includes methodologies how to define unit of analysis and sample as well as methodologies how to collect, analyze and interpret data.

Entrepreneurship: Shaping Entrepreneurial Thinking
This course will enable you to develop entrepreneurial thinking and behaviour and to start your own firm based on your business ideas. Students develop and evaluate business ideas and learn how to develop a compelling business case based on entrepreneurial market research. The course furthermore includes the decision on the appropriate legal form for their new venture and new venture financing.

Classic and Contemporary Readings in Innovation and Entrepreneurship
The course enables students to create two forms of competences. 1) An improved ability to read, question, and form conclusions from research-based literature, and 2) an overview of the central classic and contemporary literature in the field of innovation and entrepreneurship. Together these competencies provide students with the ability to critically evaluate and choose relevant literature in the field of innovation and entrepreneurship.

New Product Development Clinic
The learning objective is to enable you to understand and execute the crucial tasks in the new product development process from idea generation to commercialisation. The course takes a concrete development problem as point of departure. Students will generate ideas for the solution of this problem and then carry out concept testing, prototype development, market assessment and pre-launch activities. Therefore, you will experience all the challenges in the new product development process hands-on. The course will be co-taught with faculty from Aarhus BSS and Aarhus School of Engineering. The teaching method of the course is project-based.

SPECIALISATION COURSES

Appropriating innovation – Managing Intellectual property rights
In this course the aim is to develop an understanding of how intellectual property rights, particularly patents, can be used as tools for technology development. A short introduction to the history and theory of patents is followed by an examination of the use of patents as tools of technology development. The course will also consider the evidence in support of the theory that patents on significant inventions are used to control and block 'downstream' innovation. Furthermore, the course will consider the 'anti-trust'- patent so-called 'interface' and recent changes to policy in favour of patents in the US.

Organising for Innovation
In this course the aim is to develop an understanding of the firm-internal perspective and context on innovation. This includes the formulation of and decision for innovation strategies, organisational structures and designs for innovation, creativity and performance within innovation teams, cooperation between R&D and marketing in the new product development process, champions and promotors of innovation, the management of radical innovation and the measurement of innovation performance.

Open and User-Driven Innovation
Shorter product life cycles and increased technological complexity of new products and services force firms to increasingly open their innovation processes to external sources of innovation. The learning objective of this course is therefore to enable you to understand which relevant sources of innovation exist outside the firm and how a firm can systematically use these external sources as leverage for new product development and for enhancing the innovative capability of a firm. The course includes emerging forms of open and distributed innovation. Specific focus will be given to user-driven innovation, including market orientation in the new product development process, lead user innovation, user communities and user toolkits.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the master's thesis. You may choose the topic of the thesis freely and get a chance to concentrate on and specialize in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted it is defended before the academic advisor as well as an external examiner.

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This exciting Master’s course will provide you with the knowledge and understanding to develop and launch new products and services, manage small enterprises and generate new ideas and opportunities. Read more

Why take this course?

This exciting Master’s course will provide you with the knowledge and understanding to develop and launch new products and services, manage small enterprises and generate new ideas and opportunities. It will equip you in your future career to create an entrepreneurial environment that will facilitate innovation and stimulate growth.

This is the ideal course if you are seeking a career where innovation, entrepreneurship and creativity are defining key features. Roles such as these can be found in large organisations, in small to medium-sized enterprises (SMEs) and in start-up businesses.

What will I experience?

On this course you can:

Gain relevant skills such as business planning, developing and marketing new products and financial management
Benefit from our current research, consultancy projects, external guest speakers and live case studies
Learn from our long history of expertise in this area - Professor Paul Trott's book "Innovation Management and New Product Development" is now in its 5th edition and is recommended reading for students all over the world
Tap in to all the resources available to students who are actively involved with entrepreneurial business activities through our Student and Graduate Enterprise Team.

What opportunities might it lead to?

The understanding gained through your studies will differentiate you within the employment market. Research has revealed that many managers have little confidence in their ability to successfully manage innovation and product development. The insights you will gain from this course will therefore provide you with a competitive advantage in the workplace.

Module Details

This course will provide a contemporary understanding of innovation management and entrepreneurship concepts, theories, models and analytical frameworks, and their application in the development of appropriate business policies and strategies.

Autumn

This first teaching period develops your understanding of the following subjects and supports you in your development.

Innovation Management and New Product Development:

What is innovation?
Innovation at a national and international level
Models of innovation and product development
Processes involved in the development of new products and services
Generating new product opportunities and ideas
Understanding computer aided design and manufacture

Entrepreneurship Theory and Practice:

Understanding entrepreneurship
Basics of entrepreneurship and the management of SMEs
The role of entrepreneurship and entrepreneurs in both small and large organisations

Spring

During the second teaching period you will build on your general understanding and focus on key aspects of innovation management, new product development and entrepreneurship.

Innovation Management and Intellectual Property:

Enhancing competitiveness
Protection of new products, trademarks and designs through intellectual property
Product innovation and development at operational and strategic levels

New Product Development:

Developing and testing a new product concept
Targeting and positioning new products within the market place
Managing mature products and product replacement
The marketing mix

Entrepreneurship Theory and Practice:

The management and development of new enterprises from both a theoretical and practical perspective (with particular focus on small enterprises)
Business planning for small and large organisations
Scenario planning
Financing business operations, particularly new business start-ups
Formation of corporate and social enterprises

Summer

During this period you will specialise in a subject area of your choice through your dissertation project.

You will be provided with research methods training over the autumn and spring teaching periods, providing you with the ability to critically evaluate management research and to plan effective research projects.

The dissertation enables you to deepen your understanding of an aspect of innovation management or entrepreneurship. Many students choose to investigate topics that they intend to focus on in the next stage of their career. For some students this will provide them with the opportunity to carry out intensive research pertinent to a venture they wish to establish following their graduation.

Programme Assessment

Our friendly and supportive environment uses formal lectures, workshops, and seminars to provide the basis for the development of relevant knowledge, further enhanced by activity-based case studies. We utilise both theory and practice-oriented teaching. Teaching and learning is through weekly half-day sessions, depending on whether you are taking the course full or part-time.

For each unit you will be assessed in a way that will deepen your knowledge of the subjects covered. This will involve you thinking and working in an original way to overcome genuine problems. At the end of the course you will also complete a dissertation which can be related to your workplace, your future career, or a desired business venture.

Student Destinations

This course enables you to pursue a broad range of management careers in the private and public sector. In particular, we aim to enhance your career prospects and prepare you for roles in innovation management, entrepreneurship, and the management of small enterprises. You will develop your understanding of the value and contribution innovation can make to a variety of consumer, business, national and international markets and across industry sectors.

On completion, you might expect to gain senior management roles in a range of functions including marketing, new product development, innovation, research and development, technology, engineering, project management, administration and the arts. More generally, it may be of interest to those wishing to work in business, manufacturing, healthcare and knowledge management. It is also ideally suited to you if you are working or looking to develop a career in a small business or even consultancy-based roles.

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Our globalised, digital economy and disruptive new technological innovation is creating virtually unlimited opportunities for new ventures. Read more

Our globalised, digital economy and disruptive new technological innovation is creating virtually unlimited opportunities for new ventures. Human creativity and an entrepreneurial mindset are needed to initiate successful new ideas, and develop sustainable new markets and business models that benefit society as well as business. If you are energised by the dynamic possibilities of the rapidly-evolving new world of business, the Utrecht University MSc in Business Development and Entrepreneurship gives you the practical abilities, networks, and strong academic foundations you need.

RESEARCH EXPERTISE

This Master’s programme is based on Utrecht University’s world class research in the domain of entrepreneurship and innovation, and the interaction with business strategy and policy practice by U.S.E. staff members and lecturers. It also draws upon the broad international research network of the Utrecht Center for Entrepreneurship.

CONTENT OF THE PROGRAMME

In the Master in Business Development and Entrepreneurship you focus on:

  • venture development, creating the right environment and context for new ventures to thrive;
  • capturing value from innovation;
  • product and service development;
  • entrepreneurial marketing using methods like co-creation with customers and design thinking;
  •  obtaining and managing (venture) capital.

PROGRAMME OBJECTIVES

Master’s programme in Business Development and Entrepreneurship provides you with:

  • The tools, skills and techniques to recognise and develop new opportunities within established organisations as well as start-ups;
  • Market analysis and empirical techniques for such analysis, including customer development;
  • Strategy creation abilities. Special attention is paid to the launch of new products and services;
  • Competences for organising and managing fast-growing corporations and corporate units, internally as well as in value-creating networks;
  • Knowledge of how to finance new ventures, especially in a corporate environment.

CAREER PROSPECTS

Upon completion of the MSc in Business Development and Entrepreneurship you are an expert in creating an environment in which new ventures can take hold and flourish. This expertise is highly sought after in business development functions (including innovation, marketing and finance) in large (multinational) corporations. The same applies in entrepreneurial teams, start-ups and various other economic development functions. 



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This innovative programme is a collaboration between the schools of Architecture and Engineering. Leading UK industry is relying on Virtual Engineering to drive competitiveness in an increasingly tough global market. Read more
This innovative programme is a collaboration between the schools of Architecture and Engineering. Leading UK industry is relying on Virtual Engineering to drive competitiveness in an increasingly tough global market. The dramatic change in practices within organisations to be digitally driven in the future requires a wider approach to design and fresh business models. To capitalise on this, it is critical for future and existing Designers and Managers to have the skills this programme provides.

This programme brings together the best of design teaching from different professions; from Industrial and Product Design, Architecture, alongside facilities at the technological forefront of digital design including Virtual Engineering, Virtual Reality and Rapid Prototyping.

It links the knowledge and experience held by industry partners with the University’s research strengths.

This unique programme pioneers a collaborative transdisciplinary approach between Architecture and Industrial Design disciplines sharing a design ethos and methodology; exploring the similarities and differences in a collaborative studio environment.

With a history of new product development initiatives dating back to the 1990s, and drawing on its substantial developments in Virtual Engineering, the School is well placed to harness knowledge, expertise and networks that have been developed within the University over recent years.

This programme draws on the knowledge, expertise and networks that have been developed within the University as part of the Virtual Engineering Centre (VEC).

The VEC is a University of Liverpool, School of Engineering led centre of expertise in best practice for demonstration, innovation and integration of virtual design and engineering technologies across High Value Manufacturing sectors.

The VEC comprises a multi-disciplinary team of engineers, computer scientists and industry experts, underpinned by extensive access to a wide range of academic expertise from across a wide range of disciplines. The VEC delivers technology development and the latest research, training and knowledge transfer around the application and adoption of advanced modelling, simulation and 3D immersive visualisation in support of product design and manufacturing innovation.

Visiting lecturers from leading design practices and industry will contribute to the programme as guest lecturers, with current research, and demonstrating real-life case studies.

This programme offers a semester at our campus in China, Xi’an Jiaotong- Liverpool University.


Programme Structure

Semester 1

Presenting Design Research (15 credits)
Design Project 1 (30 credits)
Managing New Product Development (15 credits)
Digital Design and Simulation Technologies (15 credits)
User-centred Research and Design (15 credits)
Design Appreciation 1 (15 credits)

Semester 2

Research Methodology (15 credits)
Design Project 2 (15 credits)
Innovation and Entrepreneurship (15 credits)
Group New Product Development Project (15 credits)
Design Appreciation 2 (15 credits)

Semester 3

Thesis (Dissertation, Design by Research or Design) (60 credits)

Careers

The industry need for digitally enabled Architects, Designers and Engineers promises a number of exciting career paths for students. The multi-disciplinary focus of this programme will develop careers in creative and manufacturing industries spanning architecture, product design and development, and urban design.

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Help improve human or animal health through creating new or more effective drugs and medicines. Learn the research processes used to identify drug targets and develop new therapeutics. Read more

Help improve human or animal health through creating new or more effective drugs and medicines. Learn the research processes used to identify drug targets and develop new therapeutics.

Your studies will combine the biological sciences with chemistry, giving you the skills to target, design, synthesise, create and assess new drugs. You'll also learn about protecting intellectual property, assessing the financial viability of drugs and the pre-clinical and clinical trial processes.

Tailor your studies to your strengths, interests and career goals. You'll learn a mix of academic and practical skills that are closely aligned to the needs of industry.

The Master of Drug Discovery and Development is best suited to very able students with backgrounds in chemistry or relevant life-science subjects such as biochemistry, biomedical science, pharmacy or pharmacology. It is an intensive one-year taught programme, unique in New Zealand.

Learn from the best

Learn from academics and professionals who are leaders in the field and have experience in successfully taking drugs to market. Each course is taught by at least three academics so you'll be exposed to a wide range of expertise.

Drug Discovery and Development is taught by the Schools of Chemical and Physical Sciences and Biological Sciences in collaboration with the University's Ferrier Research Institute and the Centre for Biodiscovery.

You'll be able to take advantage of the research expertise of the Ferrier Research Institute in drug design and development, and if you're doing a Master's, you'll be working alongside the more than 30 scientists who make up the largest carbohydrate research team in the world. The Institute also has its own manufacturing facility so you'll have the opportunity to observe the drug development process from discovery to product.

You'll also benefit from the programme's links with the Centre for Biodiscovery where you will interact with the research teams that are actively discovering, designing and assessing novel bioactive compounds.

Drugs in the real world

Get wise to the real-world issues facing pharmaceutical development and make the most of the hard-earned experiences of staff who have worked in the local and international biotech industry. Learn not only how to handle chemicals on a large scale, but to develop the mindset to do this in a way that is safe, reliable and robust—so you end up providing medicines that will change people’s lives.

Victoria offers three postgraduate qualifications in Drug Discovery and Development. Choose the one that suits your career goals, time constraints and financial situation.

  • Master of Drug Discovery and Development
  • Postgraduate Diploma in Drug Discovery and Development
  • Postgraduate Certificate in Drug Discovery and Development

If you begin by enrolling in the Certificate or Diploma programme you can continue on to complete your Master's. Or if you enrol in the Master's but can't complete it, for whatever reason, you may have completed enough points to be awarded a Certificate or Diploma.

What you'll study

Each qualification includes the core courses DRGD 401 Chemical Biology and Drug Discovery, and a choice between DRDG 402 Drug Design or CHEM 421 Organic Chemistry and Bio-organic Chemistry.

After that you'll choose from selected courses from the study areas of Drug Discovery and Development, Biomedical Science, Biotechnology, Chemistry, Clinical Research and Microbiology.

All three qualifications give you the opportunity to do at least some research.

Postgraduate Certificate

You'll complete four courses worth 60 points made up of the two core courses and two further choices.

Postgraduate Diploma

You're likely to take seven courses that will include the two core courses, your elective options and the 30-point Research Preparation course.

Master's

You'll study for your Master's in two parts over three trimesters. In Part 1, the first two trimesters, you're likely to take seven courses that will include the core courses and a 30-point Research Preparation course.

In Part 2, you'll complete a full research project. Choose between DRDG 561 Applied Research Project, where you'll complete one or more problem-solving projects, or DRGD 590 Research Project, where you'll focus on medicinal chemistry and the formulation of active pharmaceutical products. In some cases you may be able to replace the research project with the thesis course DRGD 595.

Your Master's may be endorsed with a specialisation in either Drug Discovery, Drug Development or Chemical Biology. Check the requirements to find out what you need to do for these.

Workload and duration

You can expect a workload of 40–45 hours a week for much of your studies.

The MDDD can be completed in 12 months full time, or in two years of part-time study but you'll need to discuss this option with the programme directorfirst. The Diploma will take you two trimesters and the Certificate one trimester.

Location

You'll study at Wellington's Kelburn campus where you will have access to state-of-the-art research facilities. Students doing a research programme will also work in partnership the world-renowned Ferrier Research Institute in Lower Hutt.

Research topics

Be part of a dynamic and collaborative scientific research community. Past students' research areas in drug discovery and development have included:

  • development of a new scaled-up catalytic process for a high value fine chemical
  • isolation and characterisation of a novel bioactive from a New Zealand marine organism
  • formulation of a novel therapeutic for cancer immunotherapy.

Community

Become part of an active community of scientists. Postgraduate study at Victoria will help you build valuable relationships and networks with peers, university staff and future colleagues. You'll have unprecedented access to world industry leaders who visit as guest lecturers and run seminars with students.

Careers

You'll have the broad skills you need to work in drug discovery in companies, universities, research institutes or with drug regulatory authorities. You might work within the pharmaceutical, bioanalytical or chemical industries, or take your skills into nutraceuticals or agrichemicals.



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The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Read more

The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Research has identified that food business priorities focus on increasing marketing, developing new products and investing in new machinery. This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

The course is designed to ensure you graduate ready to help food businesses develop. As the food industry grows worldwide, so does the need for staff who demonstrate functional knowledge and skills in combination with managerial and leadership capability. Food organisations need well qualified managers to develop, commercialise and deliver their products to the marketplace efficiently and effectively. This course gives you the skills and experience to meet this need.

You build your knowledge of food processing and safety, product development, marketing and the food chain. You also have opportunities to develop managerial skills, practical skills and behaviour change theories relevant to the food sector.

The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

The course is designed around the principles of

  • student experience – through specific subject focused course modules
  • business engagement and employability – through the work-related learning module and industry mentor scheme
  • flexibility – through module choice and the bespoke work-related learning module

Course structure

Postgraduate certificate modules

  • Business and management strategy (30 credits)
  • Developing food concepts and products (30 credits)

Postgraduate diploma modules

  • Food chain (15 credits)
  • Food marketing (15 credits)
  • Food processing safety and quality management (15 credits)
  • Work-related learning (15 credits)

MSc modules

  • Research methods (15 credits)
  • Dissertation (45 credits)

Assessment

Assessments include

  • individual and group coursework
  • essays
  • reports
  • seen and unseen exams
  • portfolio of evidence
  • dissertation.

Employability

This course gives you the specialist skills and knowledge to develop career opportunities in • food product and process development • food consumer and market research • food merchandising and marketing • consumer insight • food safety and quality management • food innovation.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.



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The MSc in Integrated Product Design course focuses on the design of innovative products, emphasising the balance between the interest of users, industry and society. Read more

About the course

The MSc in Integrated Product Design course focuses on the design of innovative products, emphasising the balance between the interest of users, industry and society. It covers the whole design process, integrating all aspects relevant to product development, in particular global new product design.

It meets industrial demand by integrating technology, management, aesthetics, environmental sustainability, ergonomics, marketing, business and design methods – to produce highly qualified and sought after designers able to cope with the challenges the global economy presents.

Specifically, the course aims to:

Provide an integrated programme of study across a broad range of knowledge and skills in product/industrial design
Develop design and technology research skills related to the design process through practicing applied research
Develop advanced design skills, enabling graduates to practice as an independent design professional and to further develop design and professional skills in product/industrial design engineering
Nurture scientific rigour as well as creativity to enable graduates to follow a successful career in product/industrial design and assume leadership roles in national and international companies and institutions.

Aims

Students master all aspects of integrated product design advancing their design skills and knowledge by applying systematic state-of-the-art theories and methodologies, and by integrating user, technology and business aspects. This not only opens up dynamic career options, but equips students with a comprehensive skillset to take into the commercial world.

The primary aim of this programme is to provide students with the practical knowledge and transferable skills required to be at the forefront of global product and services design research and development, in either an industrial or academic environment.
Graduates of this MSc will also have the independent learning ability required for both continual professional development and the acquisition of new skills at the highest level.

The course provides an integrated approach and promotes advanced studies in design theory, creativity and aesthetics, innovation methods, advanced design techniques, human factors and applied ergonomics, engineering, material and production science, sustainability and research methods.

Course Content

The first term includes three taught modules worth a total of 45 credits plus one double module of 30 credits which continues into the second term alongside three further modules. The thick module, Professional Design Studio, will include guest lectures, research seminars and group or individual project. The projects can be based on design research or product/industrial design.

The ‘Design Futures’ module will introduce the importance and potential value of future foresight techniques and develop a vision of the future and critically evaluate its implications for design, innovation and enabling technology.

The ‘Computer Aided Design and Manufacturing Techniques’ module will introduce CAD and graphics based design modelling, rendering techniques and tools, product design simulation techniques and tools, rapid prototyping and manufacturing techniques.

For the final four months of the programme (June to September), students can either continue their projects to greater depth as their dissertation project, or undertake a new subject. Students are encouraged to form industrial links as part of this project.

Typical Modules

Sustainable Design
Design Creativity and Aesthetic Awareness
Human Factors in Design
Professional Design Studio
Design and Innovation Futures: Seminar & Workshop
Computer Aided Design and Manufacturing Techniques
Strategic Design Management and Research
Dissertation Project

Assessment

Work in each module is predominantly assessed through practical project assignments including both individual and group work. The dissertation makes up a third of the overall degree and may include a substantial practical design element, but in all cases will be assessed through a final 20,000 word submission.

Special Features

High league table standings: Our courses are among the highest-ranking for Product and Industrial Design in the UK. In all the most recent university guides, as well as in the National Student Survey, Brunel Design is placed in the top four out of all UK Art and Design courses.

High employability: Design graduates enjoy excellent career prospects – see student graduate articles.

Accreditation

Brunel's Integrated Product Design course is accredited by the Institution of Engineering Designers (IED).

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An emphasis on product and process technology alone is seen as insufficient for business success. Technological competence needs to be combined with a deep understanding of users, the social and cultural context of use, as well as the utilisation of design in the creation of meaningful and sustainable solutions. Read more

An emphasis on product and process technology alone is seen as insufficient for business success. Technological competence needs to be combined with a deep understanding of users, the social and cultural context of use, as well as the utilisation of design in the creation of meaningful and sustainable solutions.

The Design and Engineering multi-disciplinary programme is created with the purpose of combining the rigor of technical development and the honing of engineering competence with the creative, inspirational and communicative power of design. Besides the two core study areas of design and engineering, students will get a firm understanding of the contemporary entrepreneurial world.

With a business and entrepreneurship mind-set, the programme is founded upon the synergies and benefits gained through the integration of Art, Design and Science.

Key features

  • There are special studio rooms dedicated to product development courses where students have access 24/7. Additionally the facilities in Mektory, including wood and metal workshops that are open to our students throughout their studies.
  • The core of the course is formed around Design Studio development projects run in multidisciplinary teams and with industry partners
  • The programme offers a joint degree from two respected universities in Estonia: Tallinn Tech and the Estonian Academy of Arts

Course outline

Master's Programme in Design and Engineering has been established by two Estonian leading Educational Centers of Excellence: Tallinn University of Technology and Estonian Academy of Arts, in order to meet current demands in cross-disciplinary professionals.

The aim of the curriculum is to combine the basic competences of engineers and designers to develop the framework for a strong interdisciplinary cooperation. During two years of joint studies a firm base in design and engineering theories will be built and a whole set of professional skills of both disciplines will be developed. Besides the two core study areas of design and engineering students will get a firm understanding of contemporary entrepreneurial world. The core of the course is formed around development projects run in multidisciplinary teams and industry partners.

The aim of the programme is following:

  • to provide engineers with wider understanding of creative product development making them acquainted and aware of the role of design in it;
  • to provide designers with deeper understanding of technology to give knowledge how to join technology innovation with design process.

Graduates of this Master’s programme will be able to work in a wide scope of creative integrated development teams both as development professionals as well as managers. They will also acquire entrepreneurial skills being able to create technologically demanding product systems and bring them to the market in order to meet the demand of unsatisfied users.

Curriculum

Structure of curriculum

Future career options

Profiles of the graduates:

  • product development professionals who are able to work in a wide scope of creative integrated development teams, able to tie the technological possibilities of industry with possibilities found on the market, able to compose technology- design- and user centred studies, create and develop new product solutions;
  • product development managers who are able to lead creative product development teams integrating design and technology with company visions and master skills to bring new products onto the market;
  • entrepreneurs who are able to create, develop and bring to market innovative and technologically demanding product systems based on unnoticed possibilities in the market and unmet needs of the users.

The graduates are competent to continue their studies for PhD.



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The MA Product Design programme within the Contemporary Dialogues portfolio offers an exciting and innovative re-thinking of the Postgraduate provision that reflects the strategic thinking of Swansea College of Art. Read more
The MA Product Design programme within the Contemporary Dialogues portfolio offers an exciting and innovative re-thinking of the Postgraduate provision that reflects the strategic thinking of Swansea College of Art. The portfolio facilitates migration between diverse thematic disciplines, exploring new ideas and conceptual approaches that confront us in society today and that of the future.

Course Overview

The MA Product Design programme is about pushing the envelope of Product Design by educating the next generation of visionaries and implementers, who will embrace, reflect and address environmental, economic and social-cultural challenges through the medium of creative dialogue. An interdisciplinary approach is adopted, allowing the students the freedom to challenge conventions through cross collaborative experimentation and lateral thinking, with a goal of harnessing design ambiguity into a tangible outcome. You will explore the nature of human & product inter-relationships through self-expression and design focus by challenging the current conventional approach and proposing new paradigms for the design of innovative and sustainable products, systems or services. The modules will challenge and develop your critical design thinking and philosophical stance, acting as a platform for reflection in your development as a design.

This programme is delivered in the newly refurbished Alexandra Road building in the Swansea Arts Quarter, and during the course of your studies you will be supported by specialist staff, leading professionals and practicing artists through lectures, seminars, workshops and tutorials. We have exceptional traditional and digital facilities, housed in spacious purpose-build workshops. Through these, we encourage creative freedom within all of our students and support you in challenging conventional thinking and established practices and facilitate new technological advances across a broad range of disciplines. We have found that through collaborative experimentation and innovative design thinking our students are able to produce work that meets the challenges and respond to the demands of the 21st century. This ensures that the course delivers a qualification and experience that is highly relevant to the changing needs of the industry.

Modules

-Collaborative Dialogues (20 credits)
-Co-Existent Perspectives (20 credits)
-The Thought Experiment (20 credits)
-Explorative Research Praxis (60 credits)
-Confirmative Praxis (60 credits)

Key Features

The MA Product Design programme within the Contemporary Dialogues portfolio offers an exciting and innovative re-thinking of Postgraduate provision that reflects the strategic thinking of Swansea College of Art. The portfolio facilitates migration between diverse thematic disciplines, exploring new ideas and conceptual approaches to allow young artists and designers to confront the issues that face society today and into the future.

The portfolio’s ethos of collaborative dialogues through material practices provides an innovative model of design, fine and applied arts education. This development allows students from all pathways to experience and share creative practices and innovative mind-sets through inter-disciplinary and trans-disciplinary dialogues. This ethos is enhanced within each programme to stimulate ‘collaborative’ practices and experimentation across a broader spectrum of specialist fields, developing graduates with the contextual awareness, creative thinking and technical skills to operate at the forefront of their discipline.

During the course of your studies you will be supported by specialist staff, leading professionals and practicing artists through lectures, seminars, workshops and tutorials. We have exceptional traditional and digital facilities, housed in spacious purpose-build workshops. Through these, we encourage creative freedom within all of our students and support you in challenging conventional thinking and established practices and facilitate new technological advances across a broad range of disciplines. We have found that through collaborative experimentation and innovative design thinking our students are able to produce work that meets the challenges and respond to the demands of the 21st century.

Facilities include:
-Firing kilns for glass and ceramics
-Printmaking, Screen Printing and Digital Textile Technologies
-Traditional and Digital Stitch
-Wood, Metal, Clay
-Cutting Etching and Engraving Technologies - Waterjet, Laser, Plotter
-3D Printing and CNC
-Chemical and Digital Darkrooms
-Specialist computer facilities with commercial standard software

Assessment

The three main modes of assessment used on this programme are: studio projects, written assignments and seminar presentations The taught modules in Part 1 are assessed through a combination of these modes of assessment. Part 2 is assessed through the submission of either a practice biased project & report or a theoretical dissertation of not more than 15,000 words.

Assessment at postgraduate level is reflected by your ability to reformulate and use relevant methodologies and approaches to address problematic situations that involve many interacting factors. It includes taking responsibility for planning and developing courses of action that initiate or underpin substantial change or development, as well as exercising broad autonomy and judgement. It should also reflect an understanding of the relevant theoretical and methodological perspectives and how they affect your area of study or work.

Career Opportunities

This programme is written from an employability enhancement perspective, creating the platform for students to embrace the spectrum of commercial and cultural opportunities available, encouraging real life engagements, networking and other activities.

One of the guiding principles and enhancements of this programme is a commitment to flexible learning, with creative flexible learning and teaching relationships and discourses in order to make sure that the student’s individual needs and projected career opportunities are at the centre of their activities. This flexibility and concentration on individual needs and opportunities within learning is placed primarily at the service of employability.

Students will be encouraged to embrace professional networks and create links with enterprise – locally, nationally and globally, as well as connect with external agencies and organisations. Additionally the postgraduate programme has great potential to contribute to the commercial, academic and applied research aspirations of the University and its desire to contribute knowledge to the field of innovation, product and transportation research and development.

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This is a creative, project-based course focusing on the practical and theoretical study of product design and its relationship to interaction. Read more
This is a creative, project-based course focusing on the practical and theoretical study of product design and its relationship to interaction. As an advanced product designer, this course supports your continued development and will refine your practice in interaction and user-centred product design.

The course explores academic theories as well as industry practice within interactive media, digital arts, entertainment and product design; and is a combination of two separate fields: product design and interactive media.

In Interactive Product Futures you will focus on user-centred design processes and research and analyse “user interaction” as your primary focus. The emphasis is on technology-mediated communication between humans and objects or spaces, allowing you to apply design and apply technological solutions to people’s infinite needs. You will also examine how technology gives personality to objects, and thereby how to ensure technology and design are more empathetic to people and their behaviours.

In the early units of the course you will be given short project briefs in which to design, implement, test and evaluate solutions in the form of an interactive product. Each project brief may take the form of an online or offline product; for example: an online quiz, an e-commerce type application, a toy. This is also an opportunity to produce a series of creative works within the specialisation of rapid prototyping (3D printing), animation, game design, web design, installation art, projection mapping, creative coding, computation design and entertainment media. The aim is to provide you with the opportunity to develop a software solution to a given problem, or aspect of a larger problem.

You will be encouraged to experiment with new ways of working with objects/scenarios and their integration with technology both creatively and collaboratively, and to apply emerging and existing technological solutions through personal fabrication, research and the experimental application of technology.

The course promotes cross disciplinary thinking as an approach to product design, so that the relationship between interactivity, artefacts, environments and the systems and organisations in which they operate can be re-examined.

By studying the course you will develop your creative design skills to innovate and influence product and interaction design practice and realise the commercial potential of your design proposals.

- Collaborative project
'The Digital Gym' project, which allowed students to research how emerging technologies are applied and user behaviour enhanced to provide a distinct, immersive gym experience on the Greenwich Peninsula.

Study units

- Technology Issues
- Business and Innovation
- Research Process
- Concept and Prototyping
- Major project

Through the Business and Innovation unit you will have the opportunity to explore the generation of innovative new business models that will help to shape your emerging project concept.

The Technology Issues unit encourages you to engage and explore emerging new technologies as well as skills in scripting and coding, first within a group, then as a cross-disciplinary, and finally in an individual project.

Through the Research Process unit, you will explore academic theoretical frameworks and research methodologies and their application within industry practice.

In both the Technology Issues and Concept and Prototyping units, youwill explore the dialogue between product and user, the function, usability and forms, flow and creativity and user experiences.

The course will culminate in your final Major Project.

Programme Aims

All postgraduate courses at Ravensbourne provide students with the opportunity to develop advanced skills in the conceptualisation and practical realisation of innovative creative projects in their discipline area and provide them with the entrepreneurial skills to realise their commercial potential. These courses share the following common aims:

- to develop advanced creative practitioners with the potential to originate, innovate or influence practice in their discipline area;

- to equip students with a comprehensive understanding of the core principles and technology underpinning their creative project and the theoretical frameworks within which to locate it;

- to underpin students’ creative practice with the entrepreneurial skills and business awareness necessary to turn concepts into commercially viable realities;

- to develop students’ skills in independent learning, self-reflection and research skills necessary to sustain advanced creative practice and scholarship;

- to offer a stimulating environment for postgraduate students which is both supportive and flexible in relation to their learning needs and a creative space in which to incubate their ideas.

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The Scottish Centre for Excellence in Computer Games Education at the University of Abertay Dundee offers a unique postgraduate experience. Read more
The Scottish Centre for Excellence in Computer Games Education at the University of Abertay Dundee offers a unique postgraduate experience.

Postgraduate funding (tuition fee and living cost loan) may be available from the Student Awards Agency for Scotland for those who meet the eligibility criteria.

Why choose this course?

-Develop core development skills through applied project work, supported by experienced industry practitioners
-Enhance skills in interdisciplinary communication and collaboration through team work with students and practitioners from other areas of games development
-Apply developing technologies and practices to your own projects, and demonstrate your work to leading industry figures
-Nurture relationships with fellow developers, industry professionals and companies through your demonstrable skill in the creation of games, industrial mentorships and published research.
-The Scottish Centre for Excellence in Computer Games Education at Abertay University offers a unique postgraduate experience, specifically designed in discussion with game industry partners, and identified by one leading CEO as, ‘The course the Games Industry has been waiting for!’.

As postgraduate students, highly-talented individuals work within games development teams towards the production of innovative computer games solutions. Working closely with a team of full-time staff who are highly-experienced in both the games industry and in academic teaching, and under the guidance and mentorship of computer games industry representatives, you will develop professional skills and knowledge relevant to identified development roles within the industry.

During the course of your studies you will ultimately be expected to demonstrate applied excellence in your specialist area, as well as professionalism, flexibility, the ability to adapt in team working situations, and creativity and innovation towards product development.

Join our Graduate School

Our Graduate School is a dedicated facility providing support, training and professional development opportunities to our vibrant postgraduate community. Specially designed to promote integration and inculcation of interdisciplinary working in our next generation of researchers, postgraduates study and learn together at Abertay - from Environmental Management to Law, Psychology, Bioscience, Economics and Business, Cybersecurity and Computer Games Development.

When you join us as a postgraduate student or researcher, you’ll be joining a community of creative like-minded scholars and will automatically be provided with access to our dedicated study and social spaces – a forum in which you can meet, work and learn with other researchers and postgraduates from across the University. You’ll benefit from training and professional development opportunities as well as support with funding applications, placement opportunities, teaching support, public engagement and outreach activity.

What you study

The goal of the MProf in Games Development is to turn graduates into professional developers by placing them into development teams, with industry-relevant project goals and deliverables. The teams enjoy a high level of independence in how they meet the game design briefs and approach the development process.

Supervision, mentorship and academic support look to emphasise the consequences of their decisions and processes, allowing the students to experience an organic and logical development and evolution of best practices. In addition, students develop their awareness in areas of potential innovation and research, and are encouraged to publish their work.

The remaining core elements of the course seek to separate the myths from the realities of working in the games industry, and expand students’ awareness of design considerations with regards to the comparative importance and impact of narrative and gameplay theories. Uniquely, students select optional modules from across the entire university, allowing further development of their core skills if required, but more specifically allowing for a more individual and tailored learning experience through the additional study of areas of personal interest such as business, marketing, psychology and perception.

Open, flexible working spaces

We have developed a unique concept of learning environment and creative incubator, encompassing ways of teaching that focus on building general skills alongside the subject-specific knowledge to support your career and life objectives. It is designed to give you the edge in the global knowledge economy when you graduate.

This White Space environment is a thriving hub of activity, mixing the talents of undergraduates, postgraduates, lecturers, business people, artists and broadcasters, surrounding our students with the buzz of a real working environment, allowing them to share real-world knowledge and experience.

How you learn and are assessed

Assessment methods throughout the core modules focus on formative (constant) assessment through regular meetings and discussion sessions, rather than exams. This is to allow students to improve in confidence, communication skills and core discipline skills as they progress, allowing them to try new working practices and approaches as and when they may be required. An emphasis is placed on effective participation as a team player, and in correctly identifying and prioritising a project’s key requirements and challenges.

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Shape your own destiny and enjoy the greater freedom and flexibility that developing your own business can bring. We will feed your entrepreneurial spirit and develop your management skills so you can create, establish and lead your own venture. Read more
Shape your own destiny and enjoy the greater freedom and flexibility that developing your own business can bring. We will feed your entrepreneurial spirit and develop your management skills so you can create, establish and lead your own venture. We will also give you the knowledge and confidence to implement new strategies within an established company to drive change, encourage innovation and help the business flourish.

As well as gaining a broad overview of business, you will also explore your individual management style and develop critical-thinking patterns and problem solving and decision-making techniques to share and reflect upon with your peers. Working closely with industry professionals, you will be encouraged to experiment with new ideas and learn to identify opportunities and risks in order to develop a viable business venture or project.

You will also study professional interactions and how emotional intelligence, building communication and relationship development skills, are key to managing and sustaining complex business dealings.

Whether you are wanting to start up a new venture or inject some innovation into an existing organisation, your course will hone your management skills, enhancing your ability to influence and lead strategic changes in business.

Visit the website http://courses.leedsbeckett.ac.uk/entrepreneurshipandbusinessdev_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With an enhanced knowledge of how to build your own company, you could launch and manage a new venture or choose to offer expert advice to others by becoming a business consultant. Alternatively, you could work within an existing organisation, driving innovation, creativity and success.

- Business Owner
- Business Consultant
- Research & Development Manager
- Sales Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will learn from a highly skilled and research-active teaching team who are experts in enterprise, innovation, entrepreneurship, marketing and management. You will also work with a professional mentor - a business practitioner who can provide practical support and advice during your period of study.

With guidance from your mentor, you will have the opportunity to work on a real-life enterprise or start-up project and implement solutions, make decisions and manage the process from start to finish.

In addition, you will have access to our Enterprise & Innovation Academy, who will offer information, advice and guidance to give you the best possible grounding when taking your next step into a new business venture.

We are dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the Director General for the National Museum of the Royal Navy, the Group Head of Organisational Effectiveness for BP, the Deputy Agent for the Bank of England and the Chair of Nottinghamshire Healthcare NHS Trust.

Core Modules

Individual Enhancement
You will reflect on the application of life skills, reviewing psycho-social models of critical thinking, problem solving, public speaking and decision-making.

Market Focus
Exploring ways to improve real-life marketing problems by applying research insights from entrepreneurship, you will have the opportunity to build your own insights and design effective marketing strategies for your ventures.

Strategic Thinking
Develop skills in independent thinking and collaborative working by analysing and applying both classic concepts and contemporary approaches to how strategies are carried out in today's organisations.

Building Relationships
Develop key techniques for working with customers, suppliers and business partners.

Advanced Practice
Focus on key areas of business practice and learn to examine the multi-faceted dynamics of financial markets through a global lens. You will also develop an understanding of entrepreneurial risk management.

Live Commercial Project
Apply your academic knowledge and professional experience via a business start-up or consultancy project, or by working with a large company on new business development.

Option Modules

Creative & Social Enterprise
Identify, assess, develop and scale solutions, technologies, and business models for creative and social enterprise.

Technology Entrepreneurship
Gain an insight into the unique problems and opportunities that both individual and corporate entrepreneurs face in translating innovative ideas into successful results, from opportunity recognition to new venture creation.

Suneel Kunamaneni

Senior Lecturer

"No matter what your background or experience, if you are ambitious about entrepreneurship, you will find this course really stimulating and your mind-set will be changed for life. As someone who has worked on technology commercialisation and launched a business start-up, I know the course structure and content is highly relevant for venture creation and entrepreneurial success."

Prior to joining our University, Suneel worked as a technology transfer specialist at the University of Leeds and as a research scientist at GE Advanced Materials.He has spent most of the last 10 years in research and development, product development, technology transfer, innovation strategy, knowledge management and consultancy. He has worked with multinational companies such as Lucite International, Ineos, Dow, LyondellBasell and Intellectual Ventures.

Facilities

- Library
Our Library is open 24/7, every day of the year. However you like to work, we have got you covered with group and silent study areas, extensive e-learning resources and PC suites.

- Study areas
Our City Campus has plenty of dedicated social areas for you to work with your peers. You will have access to modern spaces and the latest IT equipment, enabling you to debate and discuss ideas with fellow students.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

- Teaching spaces
Our classrooms and lecture theatres offer the ideal spaces to learn from the experiences and opinions of our expert academics and visiting industry speakers.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The Product Design Enterprise MSc was developed to interest graduates from a business or design background. Read more
The Product Design Enterprise MSc was developed to interest graduates from a business or design background. To enhance knowledge and understanding of the principles underlying professional product design, and enable the student to develop appropriate entrepreneurial skills enabling viable manufacturing, marketing or business enterprises.

The programme requires the student to undertake 10 taught modules and to complete a major project of approximately 15,000 words. Each taught module involves up to 22 contact hours per week, including lectures, tutorials, seminars and project classes. The course will run from October to September with examinations/assessments held in December and March/April. The Research Project explores fully the feasibility of the Major Project, which must be completed by early September.

Modules

Core Modules
-Product Design Innovation (PD4002)
-New Product Development (EM4006)
-Research Project (PD4001)
-Sustainable Design (PD4005)
-Innovation Business Development (PD4008)
-Design Realisation (PD4009)
-International Studies (PD4010)
-Major Project (PD4000)

Elective modules
-Management of Change (EM4005)
-Renewable Energy (ME4504)
-Finite Element Analysis: Theory and Application (ME4502)
-Advanced Computer Aided Design (ME4518)

Learning Teaching & Assessment

The modules in this programme are delivered with lectures, seminars and lab-based tutorials giving a good balance between scientific methodologies and hands-on practice.

Creativity will underpin much of the interactive work during this course. Developed ideas can be manufactured using a variety of techniques including the use of our range of Rapid – Prototyping equipment.

Modules are assessed mainly through coursework although some modules may also have exams. The major project is assessed by dissertation and supporting design work.

Examples of past major projects range from the development of innovative Rigging for Stunt Kite Boarding, Race Car Suspension using composite technologies with Innovative Designs to the use of Solar Energy to help cool domestic conservatories.

Professional Accreditation

This programme is fully accredited by the Institution of Engineering Designers leading to Chartered Engineering status (CEng).

Career Opportunities & Personal Development

This programme is suitable for candidates seeking to develop their own product ideas and innovations ‘ready for manufacture and marketing’, start their own design business enterprise, or enter new product development organisations at a higher level of responsibility.

This is an interactive course aimed to develop your knowledge and understanding of the changes, developments and potential opportunities that face us all in a Global economy. You will create and deliver a major project and develop effective research and specification skills.

Semester 1 modules will enable you to develop the knowledge, skills and expertise required for this level of work, as well as the opportunity to initiate the research for the major project idea. Semester 2 modules will enable you to extend your professional understanding and expertise through module coursework, individual projects and teamwork.

You will also make several individual presentations and get chance to hone your interview techniques.

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This MSc Product Design programme is for students with a background in design, engineering or related areas. The course and modules aim to develop and enhance your innovation skills and knowledge required to achieve successful product design development and innovation. Read more
This MSc Product Design programme is for students with a background in design, engineering or related areas. The course and modules aim to develop and enhance your innovation skills and knowledge required to achieve successful product design development and innovation.

You will develop a high level of creativity and design ideas as a part of your response to possible market opportunities. This is a key element to your learning on this programme.

The course will also enable you to develop a critical understanding of sustainable factors and its relevance and importance to all our futures. The course creates opportunities for students to originate new ideas and model or prototype design solutions that will meet perceived manufacturing, marketing and consumer needs.

Subject guide and modules

The range of modules reflects the nature of innovative design solutions plus the additional knowledge and skills required to put it into practice professionally. Elective module selection is detailed in the Programme Specifications.

Core Taught Modules
-New Product Development (EM4006)
-Research Project (PD4001)
-Product Design Innovation (PD4002)
-Sustainable Design (PD4005)
-Innovation Business Development (PD4008)
-Design Realisation (PD4009)
-International Studies (PD4010)

Optional Taught Modules
-Strategic Management (EM4002)
-Computational Fluid Dynamics and Applications (ME4501)
-Finite Element Analysis: Theory and Application (ME4502)
-Renewable Energy (ME4504)
-CAD Principles and Materials Selection (ME4505)
-Advanced Computer Aided Design (ME4518)

The Major Project module is completed between April and September.
-Major Project (PD4000)

Learning, teaching & assessment

The modules in this programme are delivered with lectures, seminars and lab-based tutorials giving a good balance between scientific methodologies and hands-on practice.

Creativity will underpin much of the interactive work during this course. Developed ideas can be manufactured using a variety of techniques including the use of our range of Rapid – Prototyping equipment.

Modules are assessed mainly through coursework, although some modules may also have exams. The major project is assessed by dissertation and supporting design work. Examples of past major projects range from the development of innovative Rigging for Stunt Kite Boarding, Race Car Suspension using composite technologies with Innovative Designs to the use of Solar Energy to help cool domestic conservatories.

Personal development

This is an interactive course aimed to develop your knowledge and understanding of the changes, developments and potential opportunities that face us all in a Global economy. You will create and deliver a major project and develop effective research and specification skills.

Semester 1 modules will enable you to develop the knowledge, skills and expertise required for this level of work, as well as the opportunity to initiate the research for the major project idea. Semester 2 modules will enable you to extend your professional understanding and expertise through module coursework, individual projects and teamwork.

You will also make several individual presentations and get chance to hone your interview techniques.

Professional accreditation

This programme is fully accredited by the Institution of Engineering Designers leading to Chartered Engineering status (CEng).

Career prospects

Career prospects for graduates are excellent On completion of this one year course the student should be able to confidently develop their own product ideas and innovations ‘ready for manufacture and marketing’, start their own design business enterprise, or enter new product development organisations and other creative businesses at a higher level of responsibility.

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COURSE OVERVIEW. Develop and apply marketing expertise in innovation, strategic insight and creativity. Emphasis on professional development and preparation for the workplace. Read more

COURSE OVERVIEW

  • Develop and apply marketing expertise in innovation, strategic insight and creativity
  • Emphasis on professional development and preparation for the workplace
  • Conduct research and analysis using your own innovative ideas

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations. You also need to focus on financial and market performance. Marketing Innovation at Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Core modules include The Marketing Innovator; Consumer Insight, Analysis and Creativity; Product Service Design and Development Strategic Brand Planning; and Marketing Communications. There is also a compulsory module on Research Methods in Business which informs your final dissertation.

You complete the course equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.

Careers

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Location

King Alfred or West Downs, University of Winchester

Assessment

There are no conventional examinations. All modules are assessed through one piece of coursework per module.

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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