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Masters Degrees (Neuromarketing)

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Learn how different brain functions contribute to cognition, mediate social interaction, and determine mental health, well-being and psychiatric illness. Read more
Learn how different brain functions contribute to cognition, mediate social interaction, and determine mental health, well-being and psychiatric illness.

Who is it for?

This Masters is ideal for those who have an undergraduate degree in Psychology or a related discipline and would like to build more knowledge and skills highly valued both in academic research and the clinical professions. The MSc is an ideal platform from which to progress to PhD studies, particularly in Cognitive or Social Neuroscience. Students will also be well-equipped should they wish to undertake further professional training in Clinical Psychology, or a related discipline.

Objectives

This Masters degree bridges three research and clinical disciplines:
-Cognitive neuroscience (the study of human brain functions such as memory, perception and language).
-Clinical neuroscience (the understanding of neurological, psychological or psychiatric illness via their neural and cognitive antecedents).
-Social neuroscience (the investigation of brain processes that help us communicate, feel, learn and interact with others).

The major aim of this programme is to provide you with a thorough grounding in the neuroscience that underpins human cognitive brain function, clinical, social and affective interaction, and neuropathology.

Teaching will comprise of seminars, lectures, computing and statistics classes, and supervision of an individual research project. Your learning experience during the programme will be enhanced by an invited speaker’s programme of external experts who work in clinical, social or cognitive neuroscience.

Academic facilities

You will have access to all the facilities and laboratories in the Psychology Department. Our members have experience with a wide range of neuroscientific techniques, including neuropsychological testing, psychophysics and functional Magnetic Resonance Imaging (fMRI).

We have particular strengths in the use of Electroencephalography (EEG), Transcranial magnetic stimulation (TMS) and Transcranial Electric Stimulation (a weak current applied to the scalp), in addition to measures of human behaviour (e.g. response times, response errors, and eye movements) and physiological measures (e.g. galvanic skin response and heart rate).

We test neurologically normal individuals, special populations (e.g. people with synesthesia) and people with expertise or acquired skills (e.g. dancers, musicians, athletes), as well as people with brain damage (e.g. neglect or split-brain patients), psychiatric diagnoses (e.g. schizophrenia), sensory deficits (e.g. visual and hearing impairments) and developmental disorders (e.g. dyslexia or autism).

Placements

We help facilitate Clinical placements and are able and offer Research placements within our department.

Clinical placements: Center for Psychological Wellbeing and Neuroscience (CPWN) in collaboration with City and Hackney Mind (CHM).

Teaching and learning

Teaching will be comprised of lectures, seminars, group work and discussions, workshops and tutorials, reports, computing and statistics classes and the individual research dissertation.

You will undertake independent study, supported by the teaching and learning team, and will receive detailed feedback on your coursework. You will be provided with assessment and grade-related criteria which will outline your intended learning outcomes, along with the skills, knowledge and attitudes you are expected to demonstrate in order for you to complete an assessment successfully. You will also be assigned a personal tutor as your primary contact, who will advise you on academic matters and monitor your progress through the programme.

You will find a supportive vibrant research environment in the Department. The course is taught by academics, who are internationally recognised experts in their field with different backgrounds in clinical, social and cognitive neuroscience.

Assessment

Your learning will be assessed through essays, examinations, oral presentations, research methods projects and interpretation of statistical analyses, formal research proposals and a dissertation.

Modules

The programme consists of eight taught modules worth 15 credits each with around 30-34 hours of face-to-face contact, supported by online resources and an empirical research project (worth 60 credits).

You will learn about the latest advances in clinical, social and cognitive neuroscience and develop an appreciation of the reciprocal nature of research and practice in these domains. For example how insights from functional neuroimaging inform our understanding of neurological disorders and how clinical observations inform neurocognitive modelling.

Course structure
-Principles of Neuroscience: Brain anatomy, techniques and paradigms
-Developmental Cognitive Neuroscience
-Mental Health, Well-being and Neuroscience
-Fundamental Processes in Cognitive Neuroscience & Neuropsychology I
-Fundamental Processes in Cognitive Neuroscience & Neuropsychology II
-Social Cognition and the Social Brain
-Statistical models and Research Methods and Programming
-Research Dissertation
-Invited speakers programme

Career prospects

This course will provide you with knowledge and skills highly valued both in academic research and the clinical professions. The MSc is an ideal platform from which to progress to PhD studies, particularly in Cognitive or Social Neuroscience. You will also be well-equipped should you wish to undertake further professional training in Clinical Psychology, or a related discipline.

The knowledge and skills you will acquire in this programme are highly valuable, whether you choose to pursue further research or an applied occupation. They will enhance your employability prospects in a wide range of sectors including the pharmaceutical industry, neuromarketing, the computing industry, science and the media, science and the arts, business or education.

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