The MA Music Industry Entrepreneurship combines traditional business practice with specialised tools, techniques, approaches and case studies unique to the music and entertainment industries.
Modules in Creative Music Management, Economics, Lean Business Planning, Marketing, Legal and Business Affairs, Live Event Management and New Media Technology combine generic industry practice with a specialised focus on the music and entertainment industries.
The programme is designed to prepare students for a future as label owners, publishers, managers, promoters, new technology pioneers and creative business specialists and is jointly delivered by UWTSD and Tileyard Studios. Tileyard Studios is the largest professional music community in Europe featuring 82 recording studios and 110 entertainment businesses, based in King’s Cross, London.
The MA Music Industry Entrepreneurship is delivered on the UWTSD London campus and at Tileyard Studios, King’s Cross, London. Tileyard Studios is the largest professional music community in Europe featuring 82 recording studios, 110 entertainment businesses and the new Tileyard Education Centre.
The programme is designed to prepare students for a future as label owners, publishers, managers, promoters, new technology pioneers and creative business specialists. In addition to the UWTSD London Campus facilities and resources, Tileyard Studios provides students with direct access to more than 1000 creative industry entrepreneurs, while developing cutting edge thinking and insight into the management and growth of independent record labels, music publishing, artist management, promotion, marketing and new technology entrepreneurship.
The course provides a critical understanding of music and entertainment management and organisations in a global context both on and offline. The core of the programme focuses on digital and independent entrepreneurial skillsets and practice as well as more traditional business methods within the context of the new mixed media economy. The course consist of six taught modules in Part I and an industry-related major business project in Part II.
Alongside specialised modules in Creative Music Management, Marketing, Live Event Management and New Media Technology, MA Music Industry Entrepreneurship students will develop a major business plan project for presentation to a panel of seed and incubation investors and business angels, curated by Tileyard Studios, seeking to invest in new creative business opportunities and IP.
Students will have access to the new Tileyard Education Centre featuring a professional recording studio, audio-visual tech lab and writing production rooms where they can collaborate with other creative MA students such as Commercial Songwriting and Production.
This industry-centric course also includes regular, large-scale industry networking events, held at Tileyard Studios in partnership with Notting Hill Music and sponsors, an unrivalled masterclass series, a one-to-one electronic mentoring program, work-based learning projects and access to the annual calendar of industry-centric events held on site at Tileyard Studios.
-Creative Music Management
-Economics, Planning and Finance
-Legal and Business Affairs
-New Technology in Music and Creative Entertainment
-Live Music and Event Management
-Creative Business Project
-Industry-led, academically robust programme
-Direct involvement and access to industry networks
-One-to-one contact mentoring and supervision
-Co-learning opportunities with other students and creative practitioners to support discussion, sharing of ideas, innovation and practice
-Access to academic and professional facilities and resources
The course assessment consist of a range of coursework including portfolios, essay, reports and presentations.
Graduates of the MA Music Industry Entrepreneurship can expect to find employment with or set up in business as:
-An independent (or major) record label
-A music publisher
-An artist / composer / songwriter producer manager
-A live agent or agency
-A live music or entertainment promoter
-A live events venue, company, promoter or music / cultural festival organiser
-A creative designer for music and entertainment
-A music marketing consultant or agency
-A music PR consultant or agency
-A new media creative entertainment business, platform, application or online community
-An independent or national TV broadcaster
-An independent or studio film production company
-A games development company
-A music synchronization business
-A creative songwriter / producer / artist brand / entrepreneur
-A lifestyle, entertainment or youth focused brand or agency
-A music and entertainment education practitioner or business
-A music legal, licensing and/or music accounting business
-A music product and merchandise creator, licensor or platform