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Masters Degrees (Msc Marketing)

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Top Rankings for Marketing. The University of Stirling Management School’s Marketing Division ranks among the top in the country. Read more

Introduction

Top Rankings for Marketing
The University of Stirling Management School’s Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the top 20 in the UK. Complete University Guide 2016.
Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.
As part of the highly flexible method of learning, the following degree pathways are offered, all of which provide a route to an MSc, Postgraduate Diploma or Postgraduate Certificate qualification. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.

Key information

- Degree type: MSc, Postgraduate Diploma, Postgraduate Certificate
- Study methods: Full-time
- Duration: 12 months
- Start date: Mid-September
- Course Director: Dr Keri Davies

Accreditation

CIM Dual Award
The MSc Marketing course at Stirling was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

MSc Marketing with Retail

The MSc Marketing with Retail is a specialist, 12-month full-time taught postgraduate course. The MSc Marketing with Retail provides students with the opportunity to acquire and extend their knowledge and expertise in this sector. The retail sector is a major employer throughout the world and one which requires a sound skill set in order to be able to manage profitable interactions with suppliers and consumers. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.
The course is modular, so the credits awarded at the end of each assessed module can be accumulated towards a postgraduate qualification. Students of Marketing with Retail study three core topics in the Autumn Semester before deciding on their final course of study. In the Spring Semester MSc Marketing with Retail students have to apply this knowledge through a project undertaken for an external company and through an appreciation of Contemporary Issues in Marketing. To specialise in Retail students must also complete the modules on Retail Marketing and Marketing and the Supply Chain and undertake an individual dissertation or group research project in a field relevant to the Retail sector.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The taught modules of the MSc course are delivered using a variety of methods, for example, lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK's top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
Members of our academic staff regularly publish in journals such as British Journal of Management, Journal of Marketing Management, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Industrial Marketing Management, Marketing Intelligence and Planning, and Journal of Retailing and Consumer Services. Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide-variety of academic journals. Notably, current members of staff regularly consult industry across a number of high-profile issues such as the recent horse meat scandal, the role of marketing towards children and the issues facing the high street retailers across the UK.

Read less
Top Rankings for Marketing. The University of Stirling Management School’s Marketing Division ranks among the top in the country. Read more

Introduction

Top Rankings for Marketing
The University of Stirling Management School’s Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the top 20 in the UK. Complete University Guide 2016.
Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.
As part of the highly flexible method of learning, the following degree pathways are offered, all of which provide a route to an MSc, Postgraduate Diploma or Postgraduate Certificate qualification. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.

Key information

- Degree type: MSc, Postgraduate Diploma, Postgraduate Certificate
- Study methods: Full-time
- Duration: 12 months
- Start date: Mid-September
- Course Director: Dr Keri Davies

Accreditation

CIM Dual Award
The MSc Marketing course at Stirling was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

MSc Marketing with Brand Management

The MSc Marketing with Brand Management is a specialist, 12-month full-time taught postgraduate course. The course offers students the opportunity to hone skills necessary to plan, manage and evaluate brand projects. This course provides a stronger focus on the specifics of developing and using brands and branding in the marketing context. All students will register for the MSc Course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.
The course is modular, so the credits awarded at the end of each assessed module can be accumulated towards a postgraduate qualification. Students of Marketing with Brand Management study three core topics in the Autumn Semester before deciding on their final course of study. In the Spring Semester MSc Marketing with Brand Management students have to apply this knowledge through a project undertaken for an external company and through an appreciation of Contemporary Issues in Marketing. To specialise in Brand Management students must also complete the modules on Brand Marketing and Digital marketing and Advertising and undertake an individual dissertation or group research project in the field of Branding.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The taught modules of the MSc course are delivered using a variety of methods, for example, lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK's top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
Members of our academic staff regularly publish in journals such as British Journal of Management, Journal of Marketing Management, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Industrial Marketing Management, Marketing Intelligence and Planning, and Journal of Retailing and Consumer Services. Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide-variety of academic journals. Notably, current members of staff regularly consult industry across a number of high-profile issues such as the recent horse meat scandal, the role of marketing towards children and the issues facing the high street retailers across the UK.

Read less
Top Rankings for Marketing. The University of Stirling Management School’s Marketing Division ranks among the top in the country. Read more

Introduction

Top Rankings for Marketing
The University of Stirling Management School’s Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the top 20 in the UK. Complete University Guide 2016.
Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.
As part of the highly flexible method of learning, the following degree pathways are offered, all of which provide a route to an MSc, Postgraduate Diploma or Postgraduate Certificate qualification. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.

Accreditation

- CIM Dual Award
The MSc Marketing course at Stirling was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

Key information

- Degree type: MSc, Postgraduate Diploma, Postgraduate Certificate
- Study methods: Full-time
- Duration: 12 months
- Start date: Mid-September
- Course Director: Dr Keri Davies

MSc Marketing

The MSc Marketing is a specialist, 12-month full-time taught postgraduate course. The course is not restricted to those who have already studied Marketing or related Business subjects. As such it offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. Participants are encouraged to draw on their own backgrounds and any existing management skills and work-based experience throughout this course.
The course is modular, so the credits awarded at the end of each assessed module can be accumulated towards a postgraduate qualification. As a student of Marketing, there are three core topics of study in the Autumn Semester which will provide you with a depth of relevant and up-to-date knowledge. In the Spring Semester MSc Marketing students have to apply this knowledge through a project undertaken for an external company and through an appreciation of Contemporary Issues in Marketing. In addition students may choose two elective modules to study alongside these core modules. The student must also complete an individual dissertation or group research project in a field relevant to the degree pathway.

Course objectives

The MSc provides you with an understanding of the concepts and systems underlying marketing practice and allows you to develop your skills of diagnosis and implementation in marketing management and research processes. On completion you will be able to:
- Nurture and consolidate a customer-focused management approach in a variety of different market settings, organisation types and policy situations
- Design, plan, implement and evaluate research-based marketing strategies
- Gain exposure to ethical issues that arise from marketing activities and to understand the impact marketing has on society in general
- Conduct research into contemporary marketing practice

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The taught modules of the MSc course are delivered using a variety of methods, for example, lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Read less
The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. Read more

The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.

HEC Paris' historic experise in marketing

As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.

The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:

Dedicated chairs and certificates

The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:

Taking on the marketing challenges of tomorrow

The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.

Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.

Strong connections with the business and marketing community

Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:

  • L’Oréal
  • Kering
  • Procter & Gamble
  • Pernod Ricard Capgemini
  • Orange
  • AXA
  • EDF

The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.

Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.

Program details

The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.

Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).

Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.



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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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MSc Marketing Online Programme Delivery. The programme is 180 credits with 11 modules. Read more

MSc Marketing Online Programme Delivery

The programme is 180 credits with 11 modules. Classes are 7 weeks long and the full programmes consist of 90 credits core courses, 45 credits focused on marketing electives and/or business electives, and a 30-credit dissertation (with a supporting 15-credit Research Skills module). The programme can be completed in 2 years. Classes are 100% online, and you’ll join a diverse group of professionals from a variety of industries. You’ll participate in class discussions, lectures and assessments at your own pace. Collaborate with fellow students, faculty, and staff to tackle case studies and challenges from the marketing field. At the same time, you’ll enjoy the advantage of building a career network while completing your postgraduate degree.

Class materials are accessible 24/7, and courses are delivered in an innovative online learning environment. We offer six intakes per year so you can start your online postgraduate marketing degree when you’re ready. A Student Support Advisor will work with you throughout the programme to help you succeed.

The online marketing programme’s dissertation is designed to test your cumulative knowledge. You’ll be asked to apply classroom concepts, experience, and theory to a real-world scenario. The dissertation portion of the online programme may be a valuable portfolio piece that shows potential employers the direct application of your marketing degree.

MSc Marketing Online Curriculum

Core Modules - 90 Credits

Marketing Strategy

 The aim of this module is to introduce marketing as a central feature of the strategic planning process. The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A marketing perspective focuses on an in-depth and critical understanding of desires and decision processes of customers and businesses. This module will introduce the stages of an organisation’s marketing strategy as: strategic analysis; strategic choice; strategic implementation; and monitoring and control. Understanding the processes involved in these stages, from both theoretical and practical perspectives will develop participant’s awareness of the changing role of marketing in today’s organisations. The module content is structured around practical examples and case studies that aim to help you develop skills of critical analysis and problem-solving.

Understanding Consumer Behaviour

The aim of the module is to understand the behaviour of people as consumers and the strategic implications of this understanding for marketing managers. This understanding is one of the critical components of marketing analysis in examining and diagnosing problems and reaching effective decisions. Principles from several social sciences including psychology, sociology, and anthropology are integrated to understand and analyse consumer actions, experiences, feelings, and judgment processes.

Integrated Marketing Communications

Consumers find themselves increasingly surrounded by media and marketing-related messages and the impact of technology, and digital communication are transforming the way consumers interact with each other and organisations. Consumers are active and engaged, often generating their own content and co-creating communications with producers and other consumers. This raises both opportunities and challenges for organisations. This module will give students an in-depth understanding of the marketing communication mix both from a theoretical and practical perspective, exploring how different forms of communication work together, acknowledging the development of the new mediums by which organisations may communicate with stakeholder and influencer groups and how such communications affect business and society.

Principles of International Business

Business is increasingly international in scope as managers take advantage of greater access to foreign markets, not only to sell products, but also to access inputs, knowledge and skills. This module addresses several questions. ‘How does becoming an international business change a company that previously operated only in the home market?’ ‘How are its resources and capabilities challenged and transformed by internationalisation?’ ‘What factors determine an international business is successful?’ While many practical examples are provided, focus is given to developing an analytical approach to addressing these questions, drawing on two perspectives. These are the Resource Based View, which focuses on the resources and capabilities of the firm and the Institution Based View which requires studying the differences in the business environment around the globe, to which successful companies need to adapt. The module considers political, economic and cultural difference and the strategies companies adopt when conducting business across national boundaries.

Marketing Analysis & Research

The aim of this module is to provide knowledge on the qualitative and quantitative methodologies used in market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilisation of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught.

Digital Marketing Strategy

This module focuses on the role and consequences of digital technology and social media developments for marketing theory and practice. Digital marketing has fast become an essential area of marketing for many, if not all, organisations. Digital marketing is not only marked by significant cultural changes, but also changes in the ways that marketers operate and relate to consumers. Along with these changes come far-reaching implications related to data security and privacy, social relations, mixed realities, and Big Data, among many others. Looking across a variety of issues within digital marketing, the course interrogates the relationship between digital and ‘traditional’ marketing strategy, with a critical eye to societal implications. As such, this course begins by examining theory around marketing, particularly from a sociological perspective to consider how ‘consumers’ engage with digital marketing and what it means to live in a digital world. Next, the course examines digital marketing practices that are now integral, if not essential, to marketing strategy from a ‘real world’ perspective, including the role and practice of communication, market research, campaign planning and evaluation. Finally, the course considers the implications of digital marketing, not only related to marketing practice but also to the social.



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The MSc Marketing and International Finance programme benefits from our considerable strengths in marketing and finance. The programme is a ‘skills’ based degree containing 8 marketing and finance modules and a short focused business report. Read more
The MSc Marketing and International Finance programme benefits from our considerable strengths in marketing and finance.

The programme is a ‘skills’ based degree containing 8 marketing and finance modules and a short focused business report. The structure of the report has been developed following feedback from employers who indicate that they prefer graduates who are able to write concisely, accurately and clearly in a focused report rather than write in the style of a lengthy and less focused dissertation.

The programme begins with a two week foundation programme where students become familiar with a range of concepts in business, statistics, economics and finance. The programme helps students to understand how the University operates and how to make the most of the range of student services that are freely available. The foundation programme importantly introduces you to your fellow students who will become a major part of your learning experience at Dundee and will continue to be part of your network of friends and business connections after you graduate.

Off-Campus Learning Events: The programme includes off campus learning events embedded in the modules of some of the modules. These events aim to extend your leaning skills in ways that are directly relevant to the pathway and your personal development. These off campus events are one or two days in length and the cost of the transport, event and any necessary accommodation is covered by the MSc programme. At present there are off campus events embedded in the marketing, finance and banking pathways. More off campus events are being arranged and further events are being developed to begin this year.

Urban Experience Event: The MSc programme places considerable importance on ‘team building’ and understanding the role that international and domestic cultural variation plays in the workings of firms, and product and employment markets. These issues are addressed through a unique ‘Urban Experience’ event that helps team building and the development of learning skills. Business themes are also explored in the event

Distinguished Visitor Series: A feature of the programme is the Distinguished Visitor and Enterprise Gym Lecture Series. Distinguished practitioners in the field are invited to the University to hold seminars highlighting critical aspects of business, finance, banking, management, marketing and human resource management. It offers students a unique opportunity to meet with business leaders and explore current issues with them.

The programme is focused clearly on the applied and theoretical aspects of marketing and finance so as to develop you for a marketing career in the finance sector. The inclusion of a shorter business report allows the programme to expand the opportunity for you to undertake more skills based modules that will improve your career prospects.

In the modern world marketing and finance takes an ever increasing role in business, development and the economy. The MSc Marketing and International Finance programme provides you with the skills and training to play an important role in a career in marketing and finance. To achieve this the programme provides you with the right mix of applied and theoretical skills to both understand the issues facing firms and how to deal with these issues.

This course is developed for students who have completed their undergraduate study and are now looking to develop their marketing and finance related skills so as to pursue a successful career in marketing.

We provide a fresh approach to marketing and finance that is suitable if you have already studied economics, business management or accountancy or if you are new to the subject. Around half of the students on the programme have a business background while the rest of the students come from a very wide range of non-business backgrounds. The programme has been designed with these students with non-business backgrounds in mind while still challenging students whose first degree has been a business related subject.

What you'll study

Teaching focuses on the applied and real world aspects of marketing and finance. The programme is delivered mostly within a framework of lectures, workshops and tutorials although other methods of teaching are offered on modules when they aid in understanding and learning.

- Compulsory modules
Foundation Economics and Statistics for Business
Principles of Marketing Practice
Experience Design
Marketing Management and Strategy
Digital Marketing
International Business Finance
Applied Business Statistics

- Choose two optional international finance modules from:
Global Financial Markets
Derivatives and Risk Management
Global Risk Analysis
Current Issues in Banking and Finance
Emerging Financial Markets and Investment
Forecasting for Business and Finance
Econometrics for Finance*

* Requires prior knowledge of econometrics.
# not included for the purpose of degree classification.

- Students will also complete in the summer term:
Business Project

Assessment

Module content is assessed through a combination of coursework, quizzes, and end of module exams. The weighting on the coursework component varies depending on the content of the module but may account for as much as 40-50% of the overall degree.

Employability

The MSc Marketing and International Finance programme prepares you for a successful career in marketing and for working in the financial sector. You will develop the skills and understanding to work in a range of operations in a variety of businesses.

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This is for you if. you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation. Read more

This is for you if... you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation.

Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Semester 1

Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. In the Creative Marketing module you will learn how to identify major theoretical approaches to branding, consumer behaviour and consumption in relation to the creative industries.

  • Principles of Marketing
  • Consumption and the Creative Industries 

Semester 2

In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will involve the the discussion of the important of studying marketing planning and communications for the formulation and implementation of marketing strategies within the creative industries.

  • Research Methods for Marketing
  • Strategies for Creative Marketing and Innovation

Plus a 15,000 word dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

  • Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.
  • We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.
  • We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.

You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Additionally you will benefit from workshops, visiting speakers and industry visits. There is the option of field-work sessions carried out locally and in at least one other city chosen each year.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.



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Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world. Read more
Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world.

A career in marketing with sales management can take you all over the world. This course introduces you to the theories and principles of marketing with a focus on sales management.

Sharing much of its content with the MSc in Marketing, you’ll gain the sales management theory and practical skills you need to be successful in the area of professional sales.

Choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-with-sales-management-postgraduate-fulltime

What you'll learn

MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.

Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.

You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.

You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.

Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.

Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.

Modules

Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:

• Principles and Practice of Marketing
• International Sales Management
• Strategic Brand Management
• Professional Selling and Sales Strategies
• Research Methods
• Dissertation

One option module from:
• Marketing Communications
• Consumer Behaviour

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:

• IT
• retail
• finance
• health
• charities
• tourism
• government

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This is for you if. you want to understand and manage the ways in which nations, regions and cities compete for the attention of tourists, investors and residents. Read more

This is for you if... you want to understand and manage the ways in which nations, regions and cities compete for the attention of tourists, investors and residents.

Place marketing is one of the most novel and fastest growing fields of marketing practice. Our MSc Marketing for Places and Tourism is the first of its kind in Europe. It offers insights into place marketing and management with a focus on tourism management, destination marketing and planning.

This will course will answer questions such as:

  • Why do cities, regions, nations and other places succeed when others fail?
  • Who and what are the people and processes that support an attractive, famous and profitable place?
  • How should places and regions be promoted in order to increase economic development and brand value?

You will also have the opportunity to undertake a group project in the form of a field trip to the host city of a major place marketing event.

Semester 1

In semester one, you will cover the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at marketing as applied to cities, regions and nations, developing an appreciation for the concepts that are essential for effective place and tourism marketing implementation.

  • Principles of Marketing
  • Marketing Places: Tourism and Beyond

 Semester 2

In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will allow you to gain a practical appreciation of several approaches towards place marketing.

  • Research Methods for Marketing
  • Strategies for Place Marketing

Plus a 15,000 word dissertation 

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

  • Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.
  • We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.
  • We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will also benefit from workshops, visiting speakers and industry visits.

You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation. 

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Our MSc Marketing for Places and Tourism is aimed at students who would like to work in tourism and marketing. Graduates who wish to set up their own consultancy business in this field or work within the public sector in managerial capacity will also find this course appealing.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.



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Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world. Read more
Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

See the website http://www.napier.ac.uk/en/Courses/MSc-Marketing-with-Festival-and-Event-Management-Postgraduate-FullTime

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

Your course structure is based upon the MSc Marketing and includes modules from the specialist area of your choice including:
• Principles and Practice of Marketing
• International Business Event Management
• Strategic Brand Management
• International Festival and Event Management
• Research methods
• Dissertation

One option module from
• Marketing Communications
• Consumer Behaviour

One option module from
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). Read more

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

For graduates who are already in employment, the programme will enhance their academic and professional skills and understanding, thus enabling them to accelerate their careers within the organisation or, alternatively, seek employment in another organisation at a higher level.

If you undertake the full time MSc Marketing Management you are entitled to become affiliate members of the CIM during your time at the University of Wolverhampton and by doing so will attract a number of additional benefits.

At, or towards the end of the programme, you may wish to fully enrol with the Chartered Institute of Marketing and add a Professional qualification to your Masters award by taking and passing the remaining examinations for the Diploma in Professional Marketing. This would incur extra charges payable to the CIM.

What skills will you gain?

  • Ability to evaluate and plan at a professional and strategic level (i.e. formulate marketing strategy and plans).
  • Develop and implement a research proposal for investigating organisational & managerial problems within a marketing context. Recommend and justify a realistic course of action, for example a Strategic Marketing Plan or a Strategic Marketing Solution to a business problem, supported by appropriate justification and evidence, and to include an appropriate implementation dimension. The student will be expected to be able to communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
  • A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
  • A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
  • Research, critically examine, evaluate and interpret business, marketing and company data in order to produce a coherent report which incorporates reference to contemporary issues, challenges and problems relating to the impact of strategic marketing on business and management at functional, strategic and sector levels. Define and assess the impact of internationalisation and globalisation on organisations’ marketing activities.
  • Synthesise a range of marketing theories and data to produce a coherent situation analysis. Critically analyse and evaluate a range of marketing situations regionally, nationally and internationally. Develop independent learning underpinned by previous experience; further own understanding and skill and communicate this to peers and tutors involved in that process through a variety of learning and assessment mechanisms.
  • Produce work of an appropriate professional standard in both content and appearance which demonstrates mastership via coherence of objectives, depth of subject research, critical analysis and evaluation, marketing knowledge and application resulting in an evidenced, relevant and useful conclusion.
  • Analyse the different approaches and techniques that facilitate detailed study at the postgraduate level in business and management issues.

Who accredits this course?

The content of certain modules are aligned to the syllabus of the Professional Body, The Chartered Institute of Marketing, and successful candidates who pass the MSc Marketing gain exemption from one of the three CIM Diploma in Professional Marketing modules. The course is designed so that successful MSc Marketing students can register as Associate Students of the Professional Body and for a separate fee (payable directly) have the option of sitting the remaining Chartered Institute of Marketing Diploma examinations based upon the knowledge gained from the course plus appropriate extra study. It is recommended that students who wish to avail themselves of this option should first discuss this with the Course Leader.



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Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments. Read more

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from learning alongside students from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.

What you will study

Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate.

As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership.

Learn from over 30 years of marketing experience and access the most pertinent, industry relevant, marketing techniques that prospective employers value most. Develop new ideas and challenge your industry to make a difference whether on a local, national or global scale. You will:

  • Evaluate and critically approach modern marketing theory and practice
  • Explore the role of branding, communications, technology and relationship-building in marketing strategy
  • Analyse and appreciate both business and digital environments within the contexts of marketing management
  • Study realistic marketing situations and problems
  • Apply marketing knowledge and understanding to strategic, innovative and creative decision making and implementation

Module Information

  • Consumer Behaviour
  • Digital Analytics
  • Digital Marketing
  • International Marketing, Planning and Strategy
  • Integrated Marketing Communications
  • Strategic Brand Management
  • Ethics, Governance and Responsible Leadership
  • Applied Professional Practice
  • Masters Research Project


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Put what you learn into practice with opportunities to undertake internships in local companies, working on real marketing projects to help contextualise your learning and improve future career prospects. Read more
• Put what you learn into practice with opportunities to undertake internships in local companies, working on real marketing projects to help contextualise your learning and improve future career prospects
• A residential course on leadership is included in the programme to equip you for your future career in marketing management
• You will learn from academics that have all worked in marketing and have the real-world experience to relate theory to practice.


The MSc Marketing Management is designed to familiarise you with core concepts and to practice these in safe but realistic business and marketing situations. It has been developed in conjunction with a range of widely respected international and local organisations with visits to companies to work on live projects as a marketing consultant featuring throughout your studies.

You will concentrate on the broad contextual aspects of marketing, further developing your knowledge and understanding. As your studies develop you will focus on creating and managing brands, and specialise in creating and implementing strategic marketing plans.

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The Master's program in Marketing Analytics equips you with the expertise needed to pursue a career as a highly-trained marketing analyst - where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision. Read more
The Master's program in Marketing Analytics equips you with the expertise needed to pursue a career as a highly-trained marketing analyst - where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision.

Tilburg University is ranked #11 worldwide in Business and Economics (Times Higher Education, 2016).

Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes.

A Tilburg University Master's program in Marketing Analytics offers you:
•State-of-the-art knowledge taught by accomplished academics. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field.
•Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas whether it is during assignments or interactive sessions with classmates and professors.
•The possibility to customize your degree with a large number of electives.
•Excellent career prospects with marketing research an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track.

Ranking
#4 in Europe, field of Marketing Research Productivity-UT Dallas Business School Research Rankings

Future Jobs

Career opportunities are plentiful for marketing researchers. Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in.

Your degree will be an excellent launch pad for a career as consultant, analyst or market researcher. Possible job opportunities include positions in:
•Marketing research agencies
• Management Consulting firms
• Research departments of large companies

Are you passionate about sharing your knowledge with others? After finishing your Master in Marketing Management, Dutch graduates have the possibility to follow a one year educational post-Master to become a teacher in Management and Organization.

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