The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.
Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.
Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:
UK, EU, World
Start Dates: September
Teaching takes place: Daytime
Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand during core hours.
Taught elements of the course take place on our King Alfred Campus, Winchester or at our West Downs Campus, Winchester.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.
3D visualisation and animation play a role in many areas, and the popularity of these media just keeps growing. Digital animation provides the eye-catching special effects in the 21st century's favourite films and television shows; 3D design is also essential to everyday work in everything from computer games development, online virtual world development and industrial design to marketing, product design and architecture.
GCU's programme in 3D Design for Virtual Environments will help you develop the skills to thrive in a successful career as a visual designer. The programme is practical and career-focused, oriented towards current industry needs, technology and practice. No prior knowledge of 3D design is required.
The curriculum will help you build your creative vision and technical skills as a 3D designer.
At GCU, you'll join a friendly community of smart, talented people who love the work they do. People who love to take on a creative challenge and are just as happy to collaborate as they are to compete. People who look for ways to support the common good and make the world a more beautiful, welcoming place.
Our mission is producing graduates who have the skills to make a positive impact with their work - and the perspective to understand why it matters.
3D design at postgraduate level includes 3D modelling, animation, video and motion graphics. Modules are designed to meet current industrial needs, technology and practice.
The programme offers four specialist pathways; Virtual Environments; Architecture; Computer Games and Visual Effects.
There are six taught modules, each module is taught over a twelve week period. Each week consists offormal lectures, lab work, tutorials and private study. On satisfactory completion of the modules,you proceed to a major project and submit a final dissertation for examination. This is completed overa three month period following the taught modules.
Digital Media Technology and Development
An introduction to digital media hardware and software tools, and methods of production and organisation. The student will learn 3D visualisation and animation techniques using the latest 3D software applications.
Digital Video and Motion Graphics
Develop skills and practical knowledge of digital video/film productiontechniques and the association of digital motion graphics media production.Application of creative technique will cover elective areas such as short filmproduction, documentary production, 3D animation composition, titlesequence generation and abstract motion graphics effects.
Digital Media Publishing and Commercialisation
Progress the work of the Digital Media Technology and Development module of Trimester A. The intention is to provide a full understanding of the subject material relevant to the development of a broadcast level digital media project.
Digital Portfolio and Industrial Production Techniques
This module will provide practical knowledge of digital media publishing techniques suitable for the production of portfolio media. Students will investigateand demonstrate knowledge of a range of digital media tools and techniques for the promotion of skills within a portfoliopresentation. Critical analysis of various types of digital media delivery platforms,copyright issues, and digital marketingstrategies will be covered. This modulewill also provide an overview of how 3Dmodelling and animation fits within the context of the particular industry sectorwhich is relevant to the students areaof specialisation.
Research and Project Methods
This module aims to provide students with the background knowledge and skills that, in combination with the technical skills acquired in other taught modules, will enable them to carry an MSc dissertation through to a successful conclusion. Students will study all aspects of the processes underlying both capstone projects and research projects, and will relate these to available tools, ethical considerations and professional issues.
The Project acts as a vehicle for extendingthe knowledge and understanding of thestudent and the technical community insome specialist technical area. It serves,through its length, complexity andrigour, as a suitable vehicle for extending,in the student, a range of personal,interpersonal and communication skills.In addition, it serves to develop andextend a range of high-level thinkingskills, including analysing and synthesisingskills and affords the opportunity for thestudent to demonstrate initiative andcreativity in a major piece of technologicalwork. The student has the option of awritten dissertation or a dissertationby film.
Modules are assessed by both examination and coursework (sometimes known as continual assessment) depending on the requirements of individual modules.
As a graduate of the 3D Design for Virtual Environments programme, you'll bring a specialised skill set and needed expertise to any design-related role. A background in 3D design is especially important for a design career in advertising, communication, publishing or online marketing. You'll be a competitive candidate for these design roles and more.
The MA Animation Production sees observation, drawing and an understanding of the traditional principles of animation as fundamental, but these are critically contextualised in relation to technology, history, theory and professional/studio practice.
The overriding objective is to enable all of our Animation students to see yourselves as part of a ‘community of practice’ (that includes research and critique, and the building of a ‘production culture’), existing not as atomised students ‘doing their own thing’, but as part of a meaningful whole.
The overall aim of our course is to enable you to pursue your interests and specialism – whether 2D/drawn, CG, stop motion or other forms of animation – and produce excellent work that synthesises the ‘strands’ of theory, practice and professionalism.
AUB Animation has achieved alumni success with our graduates going on to work at Aardman, Framestore, Pixar, EA Games and the Moving Picture Company and many other companies. Our BA films have won awards and recognition in the British Animation Awards and Royal Television Society Awards and at festivals around the world. We are proud of the network of AUB graduates who are now employed in Animation – many of whom return to talk to current students.
A number of graduate films are linked to below or can be found on our course gallery
Our studios work in a way that mirrors industry with students working together in a high energy atmosphere.
Our state-of-the-art animation studios provide students with an individual workstation and light box. The course has its own computer suite with specialist software.
12 Field light boxes | Rostrum cameras | Dell Workstations | Stop Motion booths | Linetesting workstations | Wacom Intuos 4/5 | Wacom Cintiq workstation monitors | Professional lighting Set (Dedo/Kino Flo) | Canon 650D HD/SD Stills Cameras + sundries | Motion control rig | High Speed A3 sheet feed scanners integrated into Harmony | A3 Epson GT-2000 scanners | 24TB Isilon IQ 6000 Clustered Storage | Renderfarm running PipelineFx Qube 6.4 integrated into Maya
You’ll also have access to the following:
Online Avid Symphony Nitris DX Edit Suite | Avid Teaching Lab + 16 Workstations for Media Composer & ProTools | Avid Unity ISIS 32TB Server to all Edit Suites | 3 Avid ProTools Edit Suites + Audio Control Surfaces | Sound recording booths
Toon Boom Harmony | Adobe Creative Master Suite 6 | Autodesk Maya | Stop Motion Pro | Toon Boom Pencil Check Pro | Toon Boom Story Board Pro | Nuke | Mari | Zbrush | Extensive library of software tutorial DVDs | DVD/Blu-ray film library
This is a full-time, 180-point Master's programme. You will complete this qualification in three consecutive trimesters over 12 months, delivered at Victoria University's Miramar Creative Centre.
Covers computer graphics techniques that are used as current practice in the film industry through a range of projects ranging from generating special effects to the algorithmic treatment of media.
And one of the following two courses MDDN421 or MDDN422
Learn and practice skills relating to previsualisation, production planning and coordination for creating assets, effects and content for Visual Effects and Motion Graphics.
Covers skills and techniques for creating and working with human, creature and mechanical rigs and controls for digital character animation.
Engage with toi (Māori creativity) and mātauranga (Māori understanding) in the production of both visual and material cultural design that honours our place and past in Aotearoa New Zealand. Guided by traditional Māori protocols and knowledge, students will learn how to understand and interact with Māori symbols and visual spatial strategies in ways that are culturally sound and appropriate.
Covers advanced investigations into topics relevant to professional practice for design today including branding, marketing, networking, presentation and portfolio.
And one of the following two courses MDDN431 or MDDN432
Learn about traditional applications of lighting such as portraiture, practical studio lighting, and cinematography and engage with digital tools to apply traditional lighting techniques to digital media.
Gain relevant skills for creating compelling and emotive animated sequences of digital characters.
Trimester Three: Research Practicum
This studio consists of a supervised practicum, working on a design studio based research and project, generally as a placement in the visual effects industry.
Graduate with a sought-after combination of technical knowledge and experience appropriate for working in the Visual Effects industry or other creative digital fields.
Combine footage and CG assets together to produce visual effects for film and media.
Bring digital characters to life with expressive movement and emotions.
Animate typography, graphical elements and imagery to produce compelling animations.