The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.
Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.
Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:
UK, EU, World
Start Dates: September
Teaching takes place: Daytime
Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand during core hours.
Taught elements of the course take place on our King Alfred Campus, Winchester or at our West Downs Campus, Winchester.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.
3D visualisation and animation play a role in many areas, and the popularity of these media just keeps growing. Digital animation provides the eye-catching special effects in the 21st century's favourite films and television shows; 3D design is also essential to everyday work in everything from computer games development, online virtual world development and industrial design to marketing, product design and architecture.
GCU's programme in 3D Design for Virtual Environments will help you develop the skills to thrive in a successful career as a visual designer. The programme is practical and career-focused, oriented towards current industry needs, technology and practice. No prior knowledge of 3D design is required.
The curriculum will help you build your creative vision and technical skills as a 3D designer.
At GCU, you'll join a friendly community of smart, talented people who love the work they do. People who love to take on a creative challenge and are just as happy to collaborate as they are to compete. People who look for ways to support the common good and make the world a more beautiful, welcoming place.
Our mission is producing graduates who have the skills to make a positive impact with their work - and the perspective to understand why it matters.
3D design at postgraduate level includes 3D modelling, animation, video and motion graphics. Modules are designed to meet current industrial needs, technology and practice.
The programme offers four specialist pathways; Virtual Environments; Architecture; Computer Games and Visual Effects.
There are six taught modules, each module is taught over a twelve week period. Each week consists offormal lectures, lab work, tutorials and private study. On satisfactory completion of the modules,you proceed to a major project and submit a final dissertation for examination. This is completed overa three month period following the taught modules.
Digital Media Technology and Development
An introduction to digital media hardware and software tools, and methods of production and organisation. The student will learn 3D visualisation and animation techniques using the latest 3D software applications.
Digital Video and Motion Graphics
Develop skills and practical knowledge of digital video/film productiontechniques and the association of digital motion graphics media production.Application of creative technique will cover elective areas such as short filmproduction, documentary production, 3D animation composition, titlesequence generation and abstract motion graphics effects.
Digital Media Publishing and Commercialisation
Progress the work of the Digital Media Technology and Development module of Trimester A. The intention is to provide a full understanding of the subject material relevant to the development of a broadcast level digital media project.
Digital Portfolio and Industrial Production Techniques
This module will provide practical knowledge of digital media publishing techniques suitable for the production of portfolio media. Students will investigateand demonstrate knowledge of a range of digital media tools and techniques for the promotion of skills within a portfoliopresentation. Critical analysis of various types of digital media delivery platforms,copyright issues, and digital marketingstrategies will be covered. This modulewill also provide an overview of how 3Dmodelling and animation fits within the context of the particular industry sectorwhich is relevant to the students areaof specialisation.
Research and Project Methods
This module aims to provide students with the background knowledge and skills that, in combination with the technical skills acquired in other taught modules, will enable them to carry an MSc dissertation through to a successful conclusion. Students will study all aspects of the processes underlying both capstone projects and research projects, and will relate these to available tools, ethical considerations and professional issues.
The Project acts as a vehicle for extendingthe knowledge and understanding of thestudent and the technical community insome specialist technical area. It serves,through its length, complexity andrigour, as a suitable vehicle for extending,in the student, a range of personal,interpersonal and communication skills.In addition, it serves to develop andextend a range of high-level thinkingskills, including analysing and synthesisingskills and affords the opportunity for thestudent to demonstrate initiative andcreativity in a major piece of technologicalwork. The student has the option of awritten dissertation or a dissertationby film.
Modules are assessed by both examination and coursework (sometimes known as continual assessment) depending on the requirements of individual modules.
As a graduate of the 3D Design for Virtual Environments programme, you'll bring a specialised skill set and needed expertise to any design-related role. A background in 3D design is especially important for a design career in advertising, communication, publishing or online marketing. You'll be a competitive candidate for these design roles and more.
The MA Animation Production sees observation, drawing and an understanding of the traditional principles of animation as fundamental, but these are critically contextualised in relation to technology, history, theory and professional/studio practice.
The overriding objective is to enable all of our Animation students to see yourselves as part of a ‘community of practice’ (that includes research and critique, and the building of a ‘production culture’), existing not as atomised students ‘doing their own thing’, but as part of a meaningful whole.
The overall aim of our course is to enable you to pursue your interests and specialism – whether 2D/drawn, CG, stop motion or other forms of animation – and produce excellent work that synthesises the ‘strands’ of theory, practice and professionalism.
AUB Animation has achieved alumni success with our graduates going on to work at Aardman, Framestore, Pixar, EA Games and the Moving Picture Company and many other companies. Our BA films have won awards and recognition in the British Animation Awards and Royal Television Society Awards and at festivals around the world. We are proud of the network of AUB graduates who are now employed in Animation – many of whom return to talk to current students.
A number of graduate films are linked to below or can be found on our course gallery
Our studios work in a way that mirrors industry with students working together in a high energy atmosphere.
Our state-of-the-art animation studios provide students with an individual workstation and light box. The course has its own computer suite with specialist software.
12 Field light boxes | Rostrum cameras | Dell Workstations | Stop Motion booths | Linetesting workstations | Wacom Intuos 4/5 | Wacom Cintiq workstation monitors | Professional lighting Set (Dedo/Kino Flo) | Canon 650D HD/SD Stills Cameras + sundries | Motion control rig | High Speed A3 sheet feed scanners integrated into Harmony | A3 Epson GT-2000 scanners | 24TB Isilon IQ 6000 Clustered Storage | Renderfarm running PipelineFx Qube 6.4 integrated into Maya
You’ll also have access to the following:
Online Avid Symphony Nitris DX Edit Suite | Avid Teaching Lab + 16 Workstations for Media Composer & ProTools | Avid Unity ISIS 32TB Server to all Edit Suites | 3 Avid ProTools Edit Suites + Audio Control Surfaces | Sound recording booths
Toon Boom Harmony | Adobe Creative Master Suite 6 | Autodesk Maya | Stop Motion Pro | Toon Boom Pencil Check Pro | Toon Boom Story Board Pro | Nuke | Mari | Zbrush | Extensive library of software tutorial DVDs | DVD/Blu-ray film library
You are special, and we know you have thought hard about this decision. We have created a course we are proud to offer graduates like yourself who feel they need more time to develop their specialist portfolio, or to direct ‘that’ film. But most of all, we know that when you graduated from your BA you felt like it was the beginning… not the end.
When designing our animation courses we spent a lot of time in the development stages discussing our ideas with industry creatives, graduates and students. As a result, the Animation team has developed a unique and ground-breaking philosophy that affects everything we do: ‘CREATIVE EMPLOYABLE THINKERS’: The idea is simple, everything you do on this course will be aimed at you becoming a Creative Employable Thinker. Every module you study, every grade you receive, all the feedback you get will be based around the central aim of you becoming a Creative Employable Thinker.
This MA in Animation will help you advance the skills you already have and develop the skills you aspire to gain.
There are many careers within the Animation industries, so we have designed a curriculum that allows you to mould your experience to suit your needs. We will encourage you to explore and develop in the creative areas you are most passionate about, allowing you to specialise in single production area such as (but not limited to): storyboarding, directing, concept art, character design, script writing etc.
We believe that no two creative people are the same, so we encourage you to follow your instincts and identify your personal creative potential.
Modules and Assessment
You will take part in both formative and summative assessments. Formative assessments provide feedback on work in progress; this is done during in weekly sessions, as well as in writing throughout the course.
You will use blogging to document your research, progress, learning, reflections and thinking. The blogs are a useful tool within the formative and summative assessment processes and will help you develop your professional voice.
Summative assessment is given as the final grade which a rigorous procedure often involving two or more members of staff, students work is examined in accordance to the Module Learning Outcomes and Assessment Criteria which is stipulated on the Assessment Brief (given at the beginning of each Semester).
The resources and equipment in Animation fully support the aspiration for high end productions to be created. You are encouraged to work to industry standard and aspire to award winning animations.
Typical career opportunities open to graduates include:
Motion graphics artist, character animator, character designers, concept artists, art directors, feature/shorts/commercial directors, 2D digital animator, 2D drawn animator, 3D digital animator, stop motion animator, animation supervisor, animation producer, production manager, production assistant, CG modeller, compositor, digital painter, rigger (2D or 3D), editor, model maker, set builder, layout artist (digital or analogue), lighter, match move artist, rotoscope artist, VFX artist, SFX artist, storyboard artist, scriptwriter.
Staff at Wolverhampton are always happy to advise on and discuss your career ambitions.
Within the creative and media industries, small groups of people with strong individual talent often evolve into innovative companies. On this course, you will develop your own area of expertise and hone your ability to work creatively with like-minded professionals.
Option modules and the flexible nature of this course will enable you to develop a broad overview of creative technology while also specialising in an area of your choice. You might choose to investigate emerging 3D computer animation techniques, work on post-production special visual effects or explore innovative photographic visual effects technologies.
You will develop your specialist skills and knowledge of digital technology through the use of digital tools in our inspiring learning environments, which include a chroma-key and motion capture studio and a suite of high-quality professional music studios. These facilities combined with regular visiting speakers from the music and film industries and a range of links with local and national music, arts and festival organisations and also animation, games and visual effects companies, will ensure you get the most from your course.
Research Excellence Framework 2014
Research Excellence Framework 2014: our University demonstrated strength in five emerging areas of research which it entered into the assessment for the first time, including computer science.
Creative technology is a unique combination of technical innovation and visual creativity. Delivered by a skilled group of artists, musicians, designers and technologists, we pride ourselves on the diversity of our delivery.
We have excellent equipment and resources including a motion capture studio, a suite of high quality professional music studios and a highly experienced and skilled teaching team. This, combined with regular visiting speakers from the music and film industries and a range of links with local and national music, arts, and festival organisations, plus animation, games and visual effects companies, ensures that you get the most from your course.
We offer a route into a rapidly growing industry with career opportunities in film, television, music, games, advertising, design and visualisation. As this industry continues to expand, it will require more highly skilled practitioners, and this course will help you develop the skills needed in your specific area of interest.