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Are you ready to take a step up the career ladder but missing some of the essential requirements to move straight into Masters’ level business study?. Read more
Are you ready to take a step up the career ladder but missing some of the essential requirements to move straight into Masters’ level business study?

Our pathway courses are designed for those looking for support to meet either the language or the academic subject entry requirements for postgraduate study. They bridge any gaps in your existing skills level and give you the confidence to progress onto Newcastle Business School’s Masters provision.

The Graduate Diploma course consists of 120 credits delivered over two semesters and the Graduate Certificate course consists of 60 credits delivered over one semester. The two courses share a common core of modules; a 40 credit Business and Management in Context module and a 20 credit Developing Academic Skills for Business and Management module, designed to support your development of academic skills for future studies at postgraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Learn From The Best

The course team have a wealth of experience they can draw on from both professional and academic backgrounds, ensuring that you will receive the best support possible with your studies. Academic staffs have current research interests in contemporary business and management issues including third sector organisations, sustainable development and the higher education sector. You will learn from professionals with wide-reaching experience in private sector and multinational business and management; and experienced teachers whose focus involves the teaching and testing of all Academic English skills.

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

You will learn through a combination of the University’s e-learning platform (eLP) and electronic resources, and class contact through lectures, workshops and seminars. This blended approach recognises that significant learning takes place outside of the formally scheduled sessions through independent learning, and is intended to develop you as a critical, enquiring learner.

Our assessment philosophy was developed around Assessment for Learning (AfL). The key purpose is to foster your development as a student, enabling you to take responsibility in evaluating, judging and improving your own performance by actively using a range of feedback. These capabilities are at the heart of autonomous learning and are graduate qualities valued by employers and in professional practice.

Learning Environment

All modules make extensive use of the university electronic Learning Platform (eLP) and the learning experience it offers. Module tutors use lecture capture software to record lectures for later streaming. This software also allows academics to make lectures available in a variety of downloadable formats for you to watch on your mobile devices when it is most convenient.

You will also be encouraged to access recorded lectures and TED talks that provide a solid grounding for complex business and management concepts, while authentic written texts such as journal article papers help you to develop strategies for reading and understanding arguments from complex language and ideas.

Research-Rich Learning

The course combines a research-led and research-tutored learning approach offered by the English Language and Business modules respectively. This allows you to develop your academic skills gained in previous studies and enhance your intellectual and professional competences required for postgraduate study in Business and Management.

The modules have been developed to meet your specific needs, and are research-informed and highly contemporary. Lectures and seminars are interactive to ensure that you fully understand how to apply the theories that you have learned, and to give you the opportunity to demonstrate your learning and appreciation of business issues.

Give Your Career An Edge

Through this course we will provide you with a detailed understanding and knowledge of how business works, enhancing your attractiveness to potential employers through a specific approach to your personal development.

A key purpose of the course is to develop skills in areas such as academic writing, learning styles, working in teams, developing critical thinking skills, understanding research and how to make effective use out of journal articles in the specific context of business and management. The modules are research-informed and highly contemporary, with appropriate links to enhancing employability signposted throughout.

Your Future

Modules on the course are specifically designed to enhance your reflection and evaluation skills, to prepare you for entry to postgraduate study in Business and Management. Classroom-based sessions will provide an opportunity to develop discussion and reflection, teamwork, presentation, and leadership skills. You will be able to capitalise on past academic and employment experience, and become exposed to a variety of business sectors and management scenarios.

Although the course is explicitly designed as a pathway to the MSc Business suite of courses, the skills practised are transferrable and will provide a strong grounding in business, management and leadership roles. As one of our graduates you will benefit from the Business and Law Schools’ Alumni Networking Platform, and from our close ties with the regional and national business communities.

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Are you ready to take a step up the career ladder but missing some of the essential requirements to move straight into Masters’ level business study?. Read more
Are you ready to take a step up the career ladder but missing some of the essential requirements to move straight into Masters’ level business study?

Our pathway courses are designed for those looking for support to meet either the language or the academic subject entry requirements for postgraduate study. They bridge any gaps in your existing skills level and give you the confidence to progress onto Newcastle Business School’s Masters provision.

The Graduate Diploma course consists of 120 credits delivered over two semesters and the Graduate Certificate course consists of 60 credits delivered over one semester. The two courses share a common core of modules; a 40 credit Business and Management in Context module and a 20 credit Developing Academic Skills for Business and Management module, designed to support your development of academic skills for future studies at postgraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Learn From The Best

The course team have a wealth of experience they can draw on from both professional and academic backgrounds, ensuring that you will receive the best support possible with your studies. Academic staff have current research interests in contemporary business and management issues including third sector organisations, sustainable development and the higher education sector. You will learn from professionals with wide-reaching experience in private sector and multinational business and management; and experienced teachers whose focus involves the teaching and testing of all Academic English skills.

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

You will learn through a combination of the University’s e-learning platform (eLP) and electronic resources, and class contact through lectures, workshops and seminars. This blended approach recognises that significant learning takes place outside of the formally scheduled sessions through independent learning, and is intended to develop you as a critical, enquiring learner.

Our assessment philosophy was developed around Assessment for Learning (AfL). The key purpose is to foster your development as a student, enabling you to take responsibility in evaluating, judging and improving your own performance by actively using a range of feedback. These capabilities are at the heart of autonomous learning and are graduate qualities valued by employers and in professional practice.

Learning Environment

All modules make extensive use of the university electronic Learning Platform (eLP) and the learning experience it offers. Module tutors use lecture capture software to record lectures for later streaming. This software also allows academics to make lectures available in a variety of downloadable formats for you to watch on your mobile devices when it is most convenient.

You will also be encouraged to access recorded lectures and TED talks that provide a solid grounding for complex business and management concepts, while authentic written texts such as journal article papers help you to develop strategies for reading and understanding arguments from complex language and ideas.

Research-Rich Learning

The course combines a research-led and research-tutored learning approach offered by the English Language and Business modules respectively. This allows you to develop your academic skills gained in previous studies and enhance your intellectual and professional competences required for postgraduate study in Business and Management.

The modules have been developed to meet your specific needs, and are research-informed and highly contemporary. Lectures and seminars are interactive to ensure that you fully understand how to apply the theories that you have learned, and to give you the opportunity to demonstrate your learning and appreciation of business issues.

Give Your Career An Edge

Through this course we will provide you with a detailed understanding and knowledge of how business works, enhancing your attractiveness to potential employers through a specific approach to your personal development.

A key purpose of the course is to develop skills in areas such as academic writing, learning styles, working in teams, developing critical thinking skills, understanding research and how to make effective use out of journal articles in the specific context of business and management. The modules are research-informed and highly contemporary, with appropriate links to enhancing employability signposted throughout.

Your Future

Modules on the course are specifically designed to enhance your reflection and evaluation skills, to prepare you for entry to postgraduate study in Business and Management. Classroom-based sessions will provide an opportunity to develop discussion and reflection, teamwork, presentation, and leadership skills. You will be able to capitalise on past academic and employment experience, and become exposed to a variety of business sectors and management scenarios.

Although the course is explicitly designed as a pathway to the MSc Business suite of courses, the skills practised are transferrable and will provide a strong grounding in business, management and leadership roles. As one of our graduates you will benefit from the Business and Law Schools’ Alumni Networking Platform, and from our close ties with the regional and national business communities.

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This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. Read more

About the course

This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The Business Intelligence and Social Media MSc draws together technology and business perspectives in order to understand the implications for social-media enabled business.

The course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.

Aims

You will develop sound knowledge and understanding of new-media related business practices and transferable skills designed to meet the challenges of employment within the global economy.

You will gain understanding of the importance of information and mass communications technologies to the operations of modern businesses of all kinds.

You will be encouraged to reflect on the relevance of concepts to business and apply your newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.

Practitioners seeking a more commercially relevant and technology oriented master’s qualification in the area of new business technologies rather than an MBA find this course of interest.

Course Content

The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory Modules

Professional Consultancy in Business Intelligence and Social Media
Social Media
Business Intelligence
Mobile, Social Media and Cloud Services
Knowledge Management, Social Networks and Innovation
Entrepreneurship
Understanding Business and Management Research
Dissertation

Optional

Choose one module from these:

Global Outsourcing
International Business Ethics and Corporate Governance
Strategic Marketing Management
Global Diversity Management

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

The course offers:

Curriculum focus on social media in business.
Teaching with and through social media.
Technologies introduced from non-tech perspective.
Focus on consultancy and entrepreneurship.
Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development.

Information Systems Evaluation and Integration Group

Academics who teach on this exciting programme are part of the Information Systems Evaluation and Integration Group which is a research centre of excellence that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Teaching

The course is structured so that full-time students take four 15 credit modules per term, plus a 60 credit dissertation module in term 3. Each 15 credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time. Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments. The dissertation is an extended research oriented task conducted individually and offers the opportunity for students to undertake in-depth investigation in to a topic of their choosing. Students may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance (rather than theoretical research).

Modes of Study

1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.

Graduate School Workshops

In addition to the events and training sessions organised within the Business School, master's students have exclusive access to the workshops and skills training provided by the Brunel University’s Graduate School.

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INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE. USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley. Read more

Objectives

INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE

USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley

The aim of the MSc Innovation, Strategy and Entrepreneurship's master degree is to provide a framework and a toolkit for future managers and entrepreneurs to identify, assess and manage business opportunities in either their own companies or in existing organizations.

The program reflects the realities of the global environment and provides general management courses together with highly specialized modules in the areas of Innovation, Strategy and Entrepreneurship.

A word from the Program Director

"Innovation and Entrepreneurship are everywhere in our daily lives: smart cities, internet society, the digital economy, big data and design thinking, to name only a few. The consequences are huge: we will no longer buy – we will use! We will no longer manufacture - we will print with 3D printing!

After the Internet of People with mobile internet technology and applications, the next wave will be the Internet of Things called : IoT with news applications, new behaviors, and above all new business models. You have to discover and learn the causes and impacts of IoT in the next decade.

The MSc in Innovation, Strategy and Entrepreneurship is a convergent Master-level program designed for students who want to prepare themselves for the tectonic shift in the way we live and work. Companies and organizations, already responding to the challenges of tomorrow, project hiring graduates who have learned to navigate through the new landscape of innovation and strategy. See the opportunities got by the graduates in Employability section - http://en.grenoble-em.com/msc-innovation-strategy-and-entrepreneurship#Entreprise

If you want to broaden your theoretical knowledge while gaining practical experience in the working world, network with today's leading industry experts and tomorrow's game-changers, create your own business or help companies face tomorrow's challenges head-on, this program was designed for you! You will be challenged by an intensive, rigorous curriculum, taught by acclaimed academics and professional experts, and learn from your fellow students – a truly international group – through teamwork and intensive real-life case studies.

If you are ready to embark on this adventure and be part of this unique experience in Grenoble, heart of the French Alps and France's capital of innovation and entrepreneurship, come and join us!"

Marie-France Derderian, MSc Innovation, Strategy and Entrpreneurship Program Director

Program

In addition to its proximity to research-intensive, international companies (STMicroelectronics, Hewlett-Packard) and scientific organizations (the micro and nanotechnology innovation center GIANT Minatec (http://www.minatec.org/) - the French Commissariat à l'Energie Atomique (http://english.cea.fr/english-portal) and LETI (http://www-leti.cea.fr/en/Discover-Leti/Innovation-platforms)), this program also comes from a top quality international teaching team made up of academics and professionals, thus creating an atmosphere supportive of teaching, learning, creative thinking and research.

The program’s main objective is to provide a multidisciplinary approach to the field of Innovation, Strategy and Entrepreneurship

The program corresponds to the realities of the global management environment by offering highly-specialized courses in the fields as well as courses relating to general management and business, thus extending the intellectual understanding of Innovation, Strategy, and Entrepreneurship as a discipline.

PROGRAM ORGANIZATION

Students will be required to attend the program full-time for one academic year from September to June the following year.

Following the classroom portion of the program, students will complete a Final Management Project on a topic of their choice related to the program content. Students may complete the project while participating in an internship or full-time employment.

1) General Management and the Corporate Environments

- Finance for Managers
- Cross Cultural Communication and Negotiation
- Corporate Social Responsibility and Ethical Issues in Business
- Managing IT for Success
- Leadership, Team Building and Managerial Creativity
- Project Management
- Legal Environment of International Business
- Economics
- Accounting for Managers

2) Innovation Management

- Introduction to Innovation
- Creativity and Innovation
- Innovation Through Design
- Marketing High Tech and Innovation
- Managing Business and Innovation Networks

3) Strategy

- Strategic Management
- Microeconomics of Competitiveness (Harvard)
- Mergers, New Acquisitions and Restructuring
- Strategic Marketing and Marketing Planning

4) Entrepreneurship

- Introduction to Entrepreneurship
- New Venture Business Planning
- Entrepreneurship and Business Opportunities
- Small and Family Business
- Digital Marketing for Entrepreneurs

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length under the guidance of a GGSB professor.

In order to successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their field of study.

This research should be business-oriented and coherent with the program’s objectives. A student may choose to write the Final Management Project on a topic grounded in his or her internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-innovation

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Innovation, Strategy, and Entrepreneurship program. Students will work in groups and delve deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.The Live Business Cases are launched by a briefing given by the company.

LIVE BUSINESS CASES WILL COVER:

- Innovation, entrepreneurship, and management issues from an integrated, holistic perspective.
- A capstone opportunity for students to apply theoretical principles from coursework and lectures.

AT THE CONCLUSION OF THE LIVE BUSINESS CASE, STUDENTS WILL BE ABLE TO:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations.
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in a small multicultural group under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of the seven-month Live Business Case, each group will produce a written report and make an oral presentation to the Jury and other groups from the program. The Jury consists of the company coach, the school coach, and the program director.

MANAGERIAL CREATIVITY : A METHOD OF SELF MANAGEMENT BY THE STUDENTS

This course/workshop is an introduction to all group assignments to be carried out all through the year. In order to help you to be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you will be able to imagine together how to leverage the strengths of your class and how to manage your improvement points. You have to manage the classroom as a company, so we will appoint different representatives in charge of the main aspects of the construction of the class as a performing team: event manager, class representative, timekeeper, project leader, MSc community leader, and Alumni communication and coordination manager. These representatives and their teams will draft an action plan for the coming year.

Foreign Languages

Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Non-French speakers may study French. Native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.

Careers

The students following the MSc Innovation, Strategy and Entrepreneurship generally wish to prepare for careers as:

- R&D Managers
- Project Managers
- B to B Product Managers
- Business Engineers
- Business Developers

Or in the following fields:

- Biotech
- High Tech IT
- Start-ups

CAREERS

Graduates of the MSc Innovation, Strategy and Entrepreneurship program hold positions in a variety of sectors all over the world:

- Guillermo, Venezuela: Product Manager - Organizacion Palo Alto
- Huwein, China: Project Manager, Reverse Innovation - Biomerieux
- Amit, UK: EMEIA Product Marketing - Apple
- Alexandre, France: Business Analyst and Pricing Expert - Schneider
- Nikolay, Russia: Analyst - International Innovation Nanotechnology Center
- Nikos, Greece: Business Developer - Intralot
- Agostino, Canada: Associate - Kachan and Co.
- Mayur, Singapore: Executive Business Development - Adnai Mining
- Khodor, France: Digital Marketing Manager - Eurocopter

Admission

This program is designed for recent graduates from any background as well as managers or entrepreneurs willing to develop and manage technological and business opportunities.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with a good grade average
- No past work experience necessary
- Fluency in English - see test requirements below.
- The GMAT is not required for this program.

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Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. Read more

Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. If you're keen to pursue a career as a tech-savvy manager, this pioneering programme will bring you bang up-to-date with the theory and practice of e-commerce and digital business.

You'll gain advanced skills in how the latest digital technologies are revolutionising business operations and changing the way we interact with customers and suppliers across most industries. For example, even agriculture is now a hotbed of digital innovation, as geospatial data can link what we buy from the supermarket to specific paddocks, trees or vines.

Our students get hands-on exposure to contemporary business technologies, and gain key management skills in leading digital transformation strategies for organisations. You'll also have the opportunity to do an industry internship over summer.

In this degree, you'll explore topics such as cloud computing, big data, mobile computing, beacon technology, gamification, social media, business intelligence, real-time analytics, global marketing, IT consumerisation, location-based services, supply chain integration, automated logistics, e-government business services, and virtual team communication.

In a society that has an obsession with all things smart and mobile, industries and businesses that fail to keep pace with these new technologies will become increasingly irrelevant.

Students can attend face-to-face classes on campus in Hamilton, or choose to study online from anywhere in New Zealand.

Professional stream

If you’d like to gain practical knowledge of digital business and prepare for a professional career, this stream is for you.

It includes an industry internship (8-13 weeks over summer) working on real projects at an organisation of your choice, either in New Zealand or overseas. This is designed to kick-start your career by gaining hands-on experience, and help solidify your knowledge base.

You'll also complete an applied research project investigating a problem or opportunity related to digital business.

It's possible to study the Professional stream completely online if you wish – ideal for people who are working full-time. All interactions with staff and students will take place online.

Research stream

Conduct in-depth research into a specialist area of digital business that you're truly passionate about.

This stream may be the best option for you if you're interested in further academic study, such as a PhD, or a possible future research career. You'll get to grips with the latest research and gain expertise in how digital technologies can be applied in a business context.

Waikato has an international reputation

You'll be studying at Waikato Management School, a Triple Crown international business school accredited by EQUIS, AMBA and AACSB since 2005. This is a global benchmark of excellence in teaching and research, achieved by less than 1% of the world's business schools.

Waikato is ranked in the world's top 250 universities for the teaching of Business & Management Studies by the prestigious QS World University Subject Rankings 2017.

And in the Eduniversal Best Masters Rankings 2017, our Master of Digital Business is ranked 41st globally and 1st in New Zealand for Best Master's in E-Business and Digital Marketing.

Career opportunities

  • Digital business manager
  • Business analyst
  • Project manager
  • Systems developer
  • Web systems manager
  • User experience manager
  • Digital marketing specialist
  • Product architect


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The Master of Business Administration Executive is a globally recognised postgraduate qualification for ambitious, motivated professionals. Read more

The Master of Business Administration Executive is a globally recognised postgraduate qualification for ambitious, motivated professionals.

Obtaining our MBA will support your career progression by developing your critical thinking and research skills which will enhance your business knowledge and understanding. The MBA Executive will improve management practice and equip you with essential leadership skills, confidence and competence to assist your industry and achieving your organisation’s objectives. You will think laterally, challenge convention and offer knowledge based solutions to business issues. You will learn to think and operate differently which is essential in today’s global business arena.

Our online learning programmes are flexible and designed so you can balance study with your commitments at work and home. The programme structure and learning materials enable you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space for students. Your tutors will use it to engage with you, and you will use it to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. We also have a mobile app iNorthampton so you can stay connected to the University of Northampton wherever you are.

Course content

Core learning will be delivered electronically and you will be encouraged to engage with your fellow students and tutors online. Studying online will give you the flexibility to study at your convenience* without the need to travel or physically attend classes, whilst enhancing your employment opportunities. You will be supported throughout the process by our great teaching staff that are professionally qualified and have industry and academic experience to share with you.

Studying this programme will give you an opportunity to undertake professional accreditation in Marketing and Project Management.

*Modules are delivered within trimester periods so you will need to complete them in specified times.

Year One

Trimester one – September to December

You will study two modules: Critical Issues in Business and Managing and Organisational Behaviour.

Trimester two – January to April

You will study one module: Financial Decision Making.

Trimester three – May to July

You will study one module: Managing Operations and the Supply Chain.

Year Two

Trimester four – September to December

You will study one module: Competitive Strategy and Innovation and commence work on your Business Research Project.

Trimester five – January to April

You will study one module: Strategic Marketing and continue work on your Business Research Project.

Trimester six – May to July

You will study one module: Leadership in a changing context and complete your Business Research Project.

MBA Masterclasses

For MBA Executive part time and distance learning students, you will be invited to attend a series of MBA masterclasses (five in total on Saturday’s 10-4pm) which would link to your modules.

The MBA Masterclasses are not a compulsory part of your study however, they give you the opportunity to enhance your study, meet with the module leader and network with fellow MBA students.

The module enables placement students (as future managers and leaders) to analyse the ways in which the design and organization of work places and spaces might influence organisational culture. The design and interior layout of buildings represent ‘the visible part of the culture of an organization’, with these spaces being representative of an organisation’s collective values, beliefs and behaviours.

Chartered Institute of Marketing (CIM) Introductory Certificate

The CIM Introductory Certificate provides an internationally recognised qualification in marketing. We provide all the materials necessary to prepare you for this award as part of your course fees. In order to achieve this award, two CIM assessments must be successfully completed in addition to your MBA study.

PRINCE2 Foundation and Practitioner Award

PRINCE2® (Projects in Controlled Environments) is the internationally recognised project management programme. Online learning materials are provided as part of your course fees. Additional PRINCE2 assessment must be successfully completed in addition to your MBA study.

MBA Business Event

Students will have the opportunity to participate in the MBA business event (Brussels in 2014/15) in their first year. The MBA business event is optional and the cost should not exceed £250 for flights and accommodation (If travelling from the UK). Students normally allow an additional £250 for their expenses.

Please Note: Additional fees, over and above your course fees, will be payable for the optional elements, for example for travel and accommodation for the Business Event or by the examination or membership bodies for membership and assessments associated with the qualifications.

Assessments

The programme has a combination of assessment involving practical work, essays, reports, case studies and examinations. The Business Research Report is a 15,000 word independent research project.

Facilities and Special Features

Our programme combines all of the study of critical business areas and leadership skills with the extra value of additional recognition, qualifications and activities. We offer a unique combination of opportunities including:

  • Extensive online materials to support your studies.
  • MBA business event *(in 2015 a three day business networking trip to Brussels).
  • Chartered Institute of Marketing (CIM) Introductory Certificate**.
  • PRINCE2 Foundation and Practitioner Award**.

*Optional – not included in course fees.

**Optional – membership and/or examination fees not included as part of course fees.

Careers

Unlike other postgraduate programmes which provide in depth specialisation in a specific field, an MBA is interdisciplinary. An MBA exposes you to all areas of business including accounting, finance, marketing, and human resources.

  • an MBA may prove invaluable in progressing your career providing you with new skills in the workplace
  • an MBA is suitable for those wishing to pursue a consultancy role
  • those with an MBA dictate a high level of credibility as they are extremely confident and able to influence others
  • studying for an MBA will give you the chance to experiment with your approach to problem solving and develop your management and interpersonal skills; all essential abilitities


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Build cutting edge applications for phones, tablets and other mobile devices by studying a course developed by professionals for professionals. Read more
Build cutting edge applications for phones, tablets and other mobile devices by studying a course developed by professionals for professionals.

There is an overwhelming demand in the software and games industry for highly skilled application developers and we have launched this short course so you can create mobile application software and content for platforms such as iOS (iPhone) and Android.

The course is split into two key areas - Mobile Application Development and Mobile Games Prototyping - providing you with an opportunity practice your skills and develop professional standard mobile applications through project work.

If you are already working in the software development industry, this is excellent opportunity for professional development. You will look at the development of applications using two approaches - a WYSIWYG editor system and through the use of coding.

We'll enhance your understanding of the design and development of mobile device applications and, in addition to this, show you how applications can be used to benefit a range of business environments.

Visit the website http://courses.leedsbeckett.ac.uk/mobileappdevelopment_apd

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

As the mobile device application industry continues to expand, the demand for highly-skilled professionals also increases. You will be able to offer employers expertise in creative content design alongside technical software development skills that can be applied to industries around the world.

A more entrepreneurial route is also available to you, setting up your own business and bringing apps to market. Our teaching team can provide support and advice if this is something you wish to pursue.

- Application Developer
- Software Developer
- Web Developer
- Applications Designer

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will be taught by experts in the field - software developers, creative designers, games designers and technologists - staff who will give you help and advice with your career or with setting up your own entrepreneurial activities.

You will also benefit from our strong links with industry, with access to our guest speakers programme and industry led seminars, developing your knowledge through the experience of respected professionals in the sector.

We have excellent equipment and resources including state-of-the-art laboratories supporting software development, 2D and 3D content design, audio content production and high level content creation tools.

Modules

Mobile Games Prototyping
Develop advanced skills and a systematic understanding of the key aspects in mobile games prototyping.

Mobile Application Development
Investigate the architectures, platforms and techniques available to build applications for mobile devices.

Meg Soosay

Senior Lecturer

"Recent years have seen a massive growth in the development of apps for mobile devices. We’ll provide you with the opportunity to design and develop quality mobile applications for the growing market, teaching you the problems at the forefront of app development and how to overcome them."

Meg has extensive background in designing and evaluating positive user experiences using computing devices. She applies e-learning methods in her teaching, having worked on a number of JISC and EU-funded projects such as PC3 and EuroPlot. Your teaching team also includes Patrick Ingham, who has been working with android development since the first handsets arrived in the UK. Patrick is a great believer in mobile offering new ways of doing things and crafting better user experiences.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Broadcasting Place
Broadcasting Place provides students with creative and contemporary learning environments, is packed with the latest technology and is a focal point for new and innovative thinking in the city.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. Read more
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving clients and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The marketing function in organisations
-Customer relationship management

Other topics you will cover include:
-Social media planning
-Mobile commerce
-Data analytics
-Behavioural targeting
-Campaign management
-E-mail marketing
-E-sales
-Call centres
-Online self-service
-Contact channels integration
-Customer segmentation and life cycle
-Customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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This internationally respected degree has been redesigned to reflect the evolving nature of business and the global challenges facing business leaders. Read more
This internationally respected degree has been redesigned to reflect the evolving nature of business and the global challenges facing business leaders. It focuses on developing strategic analytical skills, business intuition, and enquiring and adaptive thinking.

The selection of option modules offers one of four specialist areas: finance, leadership, enterprise or health service management.

About the programme

This programme produces high calibre graduates who can effectively respond to unpredictable challenges in globally competitive business environments. It provides essential core business knowledge and understanding with a strong emphasis on developing the applied managerial skills vital for effective business leaders. Your communication, negotiation and facilitating skills will be nurtured and enhanced. Modes of study are engineered to accommodate busy working lives. This new MBA creates a unified model of learning for all students regardless of how you study.

Learning and exchange takes place through a dynamic, virtual learning hub: the UWS Online MBA World, where students can engage and collaborate on their modules on an international basis.

The course was rated 100% student satisfaction in the Postgraduate Taught Experience Survey 2015.

Your learning

Core modules:
• Integration of Business Functions (10 credits)
• Analytical Thinking and Decision Making (20 credits)
• Managing Organisational Health (20 credits)
• Influencing Organisational Strategy (20 credits)
• Creativity and Business Wealth (20 credits)
• Strategic Business Project (60 credits)

Option modules:

Finance stream:
• Advanced Financial Decision Making (10 credits)
• Global Financial Systems (10 credits)

Leadership stream:
• Leading Change (10 credits)
• Influencing Organisational Culture and Change (10 credits)

Enterprise stream:
• New Venture Creation (10 credits)
• Business Creativity (10 credits) Health Service Management stream:
• Responding to Public Health Challenges (20 credits)

The Strategic Business Project enables students to develop and apply their module knowledge and research skills to a business topic of their choice.

Our Careers Adviser says

The UWS MBA prepares you for leadership. It provides a rigorous grounding in the knowledge and skills necessary to operate effectively as a strategic general manager. MBA graduates may also undertake research e.g. as a Doctor of Philosophy (PhD) in a particular branch of business/ management, or a taught Doctor of Business Administration (DBA).

Facilities

We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.

NB International students may be interested to note UWS work in partnership with Olympia College to deliver the MBA programme in Malaysia.

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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  •  
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  •  
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence

 

TERM 2 - ACHIEVING DIGITAL MATURITY

1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)

 

TERM 3 - BECOMING A SOCIAL BUSINESS

1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends

 

- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports

TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS

1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery

 

- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.



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Computing and communications technologies are having a truly disruptive effect on societies and business worldwide. Mobile payments, wireless communications and the ‘Internet of Things’ are transforming the way we approach key challenges in development, security, healthcare and the environment. Read more

Computing and communications technologies are having a truly disruptive effect on societies and business worldwide. Mobile payments, wireless communications and the ‘Internet of Things’ are transforming the way we approach key challenges in development, security, healthcare and the environment.

Taught jointly by the School of Computing and the School of Electronic and Electrical Engineering, this course will give you a grasp of all layers needed for mobile communication and computation, from the physical network layer through to the applications that run on mobile devices.

You’ll gain a full understanding of the web and cloud computing infrastructure, as core modules give you a foundation in key topics like systems programming and data communications. A range of optional modules will then allow you to focus on topics that suit your interests and career plans, from cloud computing to embedded systems design and high speed web architecture.

Specialist facilities

You’ll benefit from world-class facilities to support your learning. State-of-the-art visualisation labs including a powerwall, a benchtop display with tracking system, WorldViz PPT optical tracking system and Intersense InertiaCube orientation tracker are all among the specialist facilities we have within the School of Computing.

We also have Ascension Flock of Birds tracking systems, three DOF and 6DOF Phantom force feedback devices, Twin Immersion Corp CyberGloves, a cloud computing testbed, rendering cluster and labs containing both Microsoft and Linux platforms among others. It’s an exciting environment in which to gain a range of skills and experience cutting-edge technology.

Course content

You’ll take two core modules in Semester 1 that introduce you to fundamental topics like systems programming and network security. With this foundation, you’ll be able to gain high-level specialist knowledge through your choice of optional modules taught by the School of Computing and the School of Electronic and Electrical Engineering.

The optional modules you choose will enable you to direct your studies towards topics that suit your personal interests and career ambitions such as mobile app development, digital media engineering, big data, cloud computing and embedded systems design, among others.

Over the summer months you’ll also work on your research project. This gives you the chance to work as an integral part of one of our active research groups, focusing on a specialist topic in computer science and selecting the appropriate research methods.

Course structure

Compulsory modules

  • MSc Project 60 credits
  • Data Communications and Network Security 15 credits

Optional modules

  • Distributed Systems 10 credits
  • Mobile Application Development 10 credits
  • Combinatorial Optimisation 10 credits
  • Secure Computing 10 credits
  • Graph Algorithms and Complexity Theory 10 credits
  • Functional Programming 10 credits
  • Big Data Systems 15 credits
  • Mobile Applications Development 15 credits
  • Algorithms 15 credits
  • Parallel and Concurrent Programming 15 credits
  • Cloud Computing 15 credits
  • Graph Theory: Structure and Algorithms 15 credits
  • Communication Network Design 15 credits
  • Optical Communications Networks 15 credits
  • High Speed Internet Architecture 15 credits
  • Digital Media Engineering 15 credits

For more information on typical modules, read Mobile Computing and Communication Networks MSc in the course catalogue

Learning and teaching

Our groundbreaking research feeds directly into teaching, and you’ll have regular contact with staff who are at the forefront of their disciplines. You’ll have regular contact with them through lectures, seminars, tutorials, small group work and project meetings.

Independent study is also important to the programme, as you develop your problem-solving and research skills as well as your subject knowledge.

Assessment

You’ll be assessed using a range of techniques including case studies, technical reports, presentations, in-class tests, assignments and exams. Optional modules may also use alternative assessment methods.

Projects

The professional project is one of the most satisfying elements of this course. It allows you to apply what you’ve learned to a piece of research focusing on a real-world problem, and it can be used to explore and develop your specific interests.Most projects are experimentally based and linked with companies within the oil and gas industry to ensure the topic of research is relevant to the field whilst also addressing a real-world problem.

A proportion of projects are formally linked to industry, and can include spending time at the collaborator’s site over the summer.

Career opportunities

Career opportunities are extremely broad, covering jobs in the design of embedded software running on multi-core devices through to jobs involving the design and implementation of new mobile-applications centric systems for business. In the application of mobile computing skills, job opportunities span every area, from the automotive sector through to retail and banking.

You could launch a career in fields such as mobile app development, mobile systems architecture, project management, network consultancy. You could also work as an engineer in embedded mobile communications, network security or research and development among many others – and you’ll even be well-prepared for PhD study.

Careers support

You’ll have access to the wide range of engineering and computing careers resources held by our Employability team in our dedicated Employability Suite. You’ll have the chance to attend industry presentations book appointments with qualified careers consultants and take part in employability workshops. Our annual Engineering and Computing Careers Fairs provide further opportunities to explore your career options with some of the UK’s leading employers.

The University's Careers Centre also provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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The Telecommunications with Business MSc at UCL is an exciting programme designed to address the market need for highly skilled technical managers in the ICT and telecommunications industry with broad knowledge across both technology and business. Read more

The Telecommunications with Business MSc at UCL is an exciting programme designed to address the market need for highly skilled technical managers in the ICT and telecommunications industry with broad knowledge across both technology and business.

About this degree

Students benefit from the established and highly successful portfolio of telecommunications modules, combined with four specially designed business modules. These business modules draw on the experience of leading experts from industry and academia in the area of business planning, financial and management accounting, regulation, marketing and product management.

Students undertake modules to the value of 180 credits.

The programme consists of five core modules (75 credits), three optional modules (45 credits) and a research dissertation (60 credits).

Core modules

  • Introduction to Telecommunications Networks
  • Strategy, Marketing and Product Management
  • Finance and Business Environment
  • Customer Service, Operations and Planning
  • Organisational Design, People Management and Innovation

Optional modules

Options may include the following:

  • Mobile Communications Systems
  • Network & Services Management
  • Introduction to IP Networks
  • Internet Multimedia Systems
  • Internet of Things
  • Wireless Communications Principles

Dissertation/research project

All students undertake an independent research project which culminates in a dissertation of approximately 15,000 words.

Teaching and learning

The programme is delivered through a combination of formal lectures, workshop sessions, seminars, tutorials and project work. All of the programme lecturers carry out leading research in the subjects they are teaching. Student performance is assessed through unseen written examination, coursework, design exercises and the dissertation.

Further information on modules and degree structure is available on the department website: Telecommunications with Business MSc

Careers

This programme provides students with numerous networking opportunities through the range of visiting speakers from telecoms and ICT industry. Students engage with these speakers in classroom discussions and may undertake their research projects in collaboration with several of the companies (e,g, Orange Labs, PwC, Virgin Media and BT). The programme's mix of technical and business content gives the students a unique advantage when seeking jobs. Examples of successful placements include KPMG, Cisco and BT.

Recent career destinations for this degree

  • Associate, Ogilvy & Mather
  • GongChongShi, China Mobile
  • Lead Business Service Manager, Nokia
  • Radio Network Engineer, ZTE Pakistan
  • Associate Management Consultant, PwC

Employability

Successful graduates of this programme will have developed the advanced technical skills necessary for management careers in the ICT and telecommunications industry, and will be highly attractive to employers across a very diverse range of sectors.

Why study this degree at UCL?

UCL has considerable experience in running combined technical and business education for high-calibre candidates. This programme builds on the success of the department's 'Communications for Industry' programme which has been providing technical courses for over 17 years.

Our research and teaching ethos is based on understanding the fundamentals and working at the forefront of technology development.

We maintain strong industrial links in all our postgraduate activities and much of our research is funded through the UK Research Councils, the EU and industry in the UK and overseas.



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Mobile devices are now used worldwide – due mainly to the vast range of software that makes portable devices essential accessories in the information age. Read more
Mobile devices are now used worldwide – due mainly to the vast range of software that makes portable devices essential accessories in the information age.

It’s a trend which has seen a growing demand for professionals who not only understand the design and development of mobile software apps, but also appreciate how they can be integrated into business environments to achieve competitive advantage and operational efficiency.

To meet this demand, our MSc delivers in-depth knowledge of techniques; technologies and tools; latest standards of mobile software development; and interface design and integration. It also focuses on the exploitation of mobile devices in corporate and commercial networks and in particular their role in emerging network architectures.

You’ll cover iOS and Android development, interface design principles, emerging computer network architectures, and security. You’ll also have the opportunity to research exciting areas of mobile technologies, tools and techniques and to disseminate your own findings and developments.

The course culminates in a development project incorporating what you have learned during your studies. Focusing on your chosen specialisation of mobile software design, development, entrepreneurship or distribution, the project will give you a challenging opportunity to produce innovative software.

Having decided on the theme, you will produce a masters level project with the support of your supervisor who will provide you with all the academic advice you need. You will study in our computing suite which is equipped with both Apple MacBook Pros and PCs to industry standard.

You’ll study modules such as:

Studying at Masters Level and Research Methods
Emerging Architectures and Security
Entrepreneurial Management
Mobile and Client-Side User Experience
Mobile Software Design and Architecture
Mobile Software Development
Independent Scholarship

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This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The two-year course with advanced practice has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

In the second year of this course you’ll undertake an internship or further consultancy project. The fee for the second year will be much lower because of the amount of time that you’ll be spending in workplace learning.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Core, 20 Credits)
MK9700 - Strategic Marketing in the Digital Era (Core, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
MK9702 - Digital Campaign Management and Media (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)

Year Two
NX0470 - Applied Management Work Investigation (Optional, 60 Credits)
NX0479 - Business Clinic PG Group Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
NX9740 - Masters’ Internship (Optional, 60 Credits)

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

Some employers require completion of a two-year master’s and this course will meet their requirement.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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The Mobile Applications Development program ensures you develop the necessary skills to enter the fast-growing mobile software applications ("apps") development market. Read more
The Mobile Applications Development program ensures you develop the necessary skills to enter the fast-growing mobile software applications ("apps") development market.

In the graduate certificate Mobile Application Development courses, you learn to develop mobile apps for Google Android and Apple iOS devices. In addition to core fundamental courses, the offering covers advanced topics in mobile app development, web and enterprise technologies, user interface (UI) and user experience (UX), emerging technologies and more.

The knowledge you gain is applied in a capstone project to develop mobile apps for business, gaming, health care, social networks, internet of things, and other areas of interest to which your imaginations takes you.

Career Opportunities

Program Highlights
-You learn app development on Google Android and Apple iOS platforms, two of the most popular platforms today.
-The program offers you experience in industry-standard technology.
-Mobile Applications Development courses employ project based learning (capstone project).
-Knowledgeable and approachable faculty members with diverse business experience and academic credentials teach the courses.

Accreditation
Accreditation will be pursued through the Canadian Information Processing Society (CIPS) and the Canadian Technology Accreditation Board (CTAB).

Career Outlook
-Mobile application developer
-Software developer
-Software tester

Areas of Employment
-Software companies
-Government
-Public institutions
-Banks
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