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This program is designed to give students advanced marketing skills and project management knowledge to prepare them for careers in one of marketing's fast-growth fields. Read more
This program is designed to give students advanced marketing skills and project management knowledge to prepare them for careers in one of marketing's fast-growth fields.

Visit the website: http://manderson.cba.ua.edu/academics/departments/masters_program/master_of_science_in_marketing

Course detail

Team projects provide opportunities for students to apply their newly developed skills in real world situations. Project clients have included Fortune 500 companies, national and regional firms, public sector organizations, non-profits, and start-ups.

Format

The MSM program requires 30 hours of coursework, with the expectation that the degree can be completed in two semesters.

Specialisations

- Marketing Management:

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analysis
- MKT 595 Client-based Marketing Project A
- MKT 596Client-based Marketing Project B: Capstone Experience in Marketing

- Professional Sales

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analysis
- MKT 537 Professional Sales
- MKT 595 Client-based Marketing Project A
- MKT 596 Client-based Marketing Project B: Capstone Experience in Marketing
- MKT 437 Advanced Selling
- MKT 591 Independent Study
- MKT 439 Key Account Management

- Marketing Analytics

Students interested in the Marketing Analytics Specialization must score 580 or higher on the GMAT (308 GRE) and have made at least a B in college calculus. Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online).

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analysis
- ST 521 Statistical Data Management
- ST 531 Knowledge Discovery & Data Mining I
- ST 532 Advanced Data Mining II
- MKT 596 Capstone Experience in Marketing

- Digital and Social Media Marketing

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analytics
- MKT 595 Client-based Marketing Project A
- MKT 540 Introduction to Digital and Social Media Marketing
- MKT 596 Client-based Marketing Project B: Capstone Experience in Marketing
- MKT 542 Digital and Social Media Analytics

How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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