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The academic staff in the Applied Computing Department (ACD) are all engaged in research and publications. Considering its modest size, ACD has successfully attracted research funding from various sources in the UK and the EU, including industry, research councils, HEA and EU framework projects such as FP6. Read more

Research programme

The academic staff in the Applied Computing Department (ACD) are all engaged in research and publications. Considering its modest size, ACD has successfully attracted research funding from various sources in the UK and the EU, including industry, research councils, HEA and EU framework projects such as FP6. Furthermore, ACD has been working and collaborating with many European research institutions.

For the academic year 2012-2013, 2 DPhil and 6 MSc students (1 in Mathematics) have graduated, four of whom graduated with Distinction. The 2 DPhil students have made it for the March graduation and we expect to have 3 or 4 more completing their DPhil research programmes for the next graduation. One of our new MPhil/DPhil students in Computing joined the Department last October, and 3 other MPhil/DPhil students have joined us since. Over the last few years, the number of research students in ACD has grown steadily to (currently) 29 PhD and 2 Master’s research students.

We have had over 20 refereed conference and journal papers published during the last 12 months, and two of the papers have been awarded best paper awards.

ACD supports diverse research topics addressing varied applied computing technologies such as:

- Image processing and pattern recognition with applications in biometric-based person identification, image super-resolution, digital watermarking and steganography, content-based image / video indexing and retrieval, biomedical image analysis.
- Multi-factor authentication and security algorithms.
- Wireless networks technologies (Multi-frequency Software-Defined / Cognitive Radios, convergence and integration of different wireless technologies and standards such as WiFi and WiMax, IPv4 and IPv6, wireless mesh technologies, intrusion detection and prevention, efficiency and stability of ad hoc networks).
- Hybrid navigation and localisation integrations for mobile handsets, including using Cellular and WiFi in conjunction with GPS and Glonass for seamless positioning indoors, Multiplexed receive chain of GPS/Glonass with on-board handset Bluetooth/WiFi, GNSS signals multiplexing for real time simulation.
- Cloud computing, including the readiness of mobile operating systems for cloud services and focusing on techniques for fast computing handovers, efficient virtualisation and optimised security algorithms.
- Data mining techniques, including database systems, the application of data mining techniques in image and biological data, human-computer interaction and visual languages.
- Research and development of Apps for mobile devices and smart TVs, particularly for application in the areas of education and healthcare.
- Differential geometry – Einstein metrics, quasi-Einstein metrics, Ricci solitons, numerical methods in differential geometry.

As well as researching the chosen subject, our students engage in delivering seminars weekly, attending conferences and workshops, attending online webinars and discussion forums, attending training and focused group studies, supervising tutorial and laboratory sessions for undergraduate students, peer reviews and final year project supervision, among a host of technical and networking activities to enhance their skills and techniques.

Find out more about our Department of Applied Computing on http://www.buckingham.ac.uk/appliedcomputing.
Apply here http://www.buckingham.ac.uk/sciences/msc/computingresearch.

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

Read less
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore… Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This course develops broad business skills while also offering a specialist pathway in business analytics that starts after the first semester.

Specialist modules cover topics like business intelligence and marketing metrics. The course culminates in either a master’s dissertation or, if you prefer, a consultancy project where you’ll tackle an issue faced by a real client. Throughout the course there’s a focus on self-development and employability.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

This course can also be studied over 2 years full time (with a year abroad) - for more information, please view this web-page:
https://www.northumbria.ac.uk/study-at-northumbria/courses/business-with-business-analytics-with-study-abroad-msc-dtybba6/

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work and presentations. The master’s dissertation or consultancy project will form a major part of the assessment.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

The master’s consultancy project offers an (optional) opportunity to develop practical experience. You’ll work in a small group, typically no more than five people, and tackle a live project from a host organisation under the mentorship of a member of our academic team. The project will require you to link theory to practice while simultaneously honing your employability skills.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to gain… Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to gain experience of the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with advanced practice develops broad business skills while also offering a specialist pathway in business analytics.

Specialist modules will cover topics like business intelligence and marketing metrics. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project related to an issue faced by a real client.

In the second year of this course you’ll undertake an internship or further consultancy project. The course fee is divided evenly between year 1 and year 2. In addition, while you can only work twenty hours per week during term time, you can use the extra vacation periods to travel or work full time and help fund your time in the UK.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work and presentations. The master’s dissertation or consultancy project will form a major part of the assessment.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice. In addition to the Advanced Practice element of the course, further opportunities for experiential learning are available through our Student Engagement Centre which promotes volunteering and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more hands-on practical experience.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Some employers require completion of a two-year master’s degree and this course will meet their requirement.

Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in business analytics. Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in business analytics.

Specialist modules will cover topics like business intelligence and marketing metrics. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project related to an issue faced by a real client.

In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll spend a whole semester studying in another country which will take your international experience to another level. We organise exchanges at one of our partner Universities which will most likely be in Europe, but opportunities do exist further afield. You’ll study general business topics or deepen your specialism in analytics, with English as the language of teaching. There may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work and presentations. The master’s dissertation or consultancy project will form a major part of the assessment.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an intercultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Some employers require completion of a two-year master’s and this course will meet their requirement.

Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
With its strong team of tutors and industry contacts, this part-time Chartered Institute of Marketing (CIM) accredited course can help you to progress to senior marketing roles in a wide variety of industries. Read more
With its strong team of tutors and industry contacts, this part-time Chartered Institute of Marketing (CIM) accredited course can help you to progress to senior marketing roles in a wide variety of industries.

More about this course

Designed for the professional marketer working in an operational, supervisory or management role, this course will develop your knowledge and skills across key areas including strategic marketing, metrics, digital strategies and innovation.

We will support you with your studies and offer an enriching educational experience. You will receive high-quality teaching, exam preparation and assessment practice.

Principal Lecturer Ray Donnelly brings his experience from senior marketing positions in multinational banks and the civil service to the course.

We have successfully delivered CIM qualifications for over 25 years and have ties to global banks, law firms and a number of creative enterprises.

You will be assessed across the modules using a combination of written assignments, examinations and portfolio work. Assessment is driven by the needs of employers and practitioners, and is relevant to the priorities of business.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing.

Modular structure

You are required to complete three of the four modules:

1. Strategic Marketing (mandatory)
2. Mastering Metrics (mandatory)
3. Driving Innovation (elective)
4. Digital Strategy (elective)

You are exempt from the Strategic Marketing module on the new syllabus if you have previously completed Marketing Planning Process and Managing Marketing after 2008 as part of the previous diploma.

What our students say

“Studying at London Met was a great chance for me to step away from my day job and to meet, talk and learn from lecturers and students from diverse backgrounds. This inspired me to look and think differently and not be afraid to try new ideas at work.” - Ayo Abbas, Marketing Communications Manager

“Studying for the CIM post graduate diploma is a real commitment and it's important to make the right choice of course provider. I switched to the London Metropolitan University after a false start at another university as I'd heard they had high pass rates and the teachers were of a high standard. I wasn't disappointed. The location and course dates were really convenient and the tutors were passionate about their subjects, often bringing their own experience to bear and encouraging other students to participate. I enjoyed the supportive working environment and went on to study business at master's level so found the CIM course a great help both professionally and academically.” - Abigail Brown, Head of Health Marketing

“I thoroughly enjoyed studying for the CIM qualifications at London Metropolitan University. Working full time in the City, the location was convenient and I was impressed with their prior pass rates. Although initially wary of being back in a classroom situation, I enjoyed the networking it provided and found it gave me extra motivation to complete the course. I appreciated the practical experience of the tutors, and found them very approachable.” - Caroline Wright, Marketing Manager

After the course

You will acquire skills and understanding to perform at management level, and students have gone on to become heads of marketing at a wide range of organisations, such as market intelligence specialist S&P Global, international construction company Mace Group, and the charity Cancer Research UK.

Attendance options

Typically students complete this course in twelve to eighteen months but the new modular pathway qualification has been structured to reflect the need for a flexible approach. Therefore each module can also be taken as a self-contained award which can be built up to attain the full certificate.

Evening classes take place at our Moorgate campus from 6pm - 9pm. These can be taken as a full course or as a self-contained award. There are seven weekend classes.

Read less
Overview. Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. Read more

Overview

Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Key features of the program

  • Weekday classes between 18:00 – 22:00,twice or three times per week on average.
  • A 14-month program
  • 13 core modules and 4 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
  • Dissertation or Internship or Elective courses

The MSc in Marketing Is Designed for:

  • Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field.
  • Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field.
  • Individuals seeking to (a) enhance their knowledge in digital marketing tools (b) employ marketing analytics o develop marketing consulting skills and (c) advance their critical thinking around marketing to foster marketing accountability in their organizations

Highlights

International Recognition: Accredited by the New England Association of Schools and Colleges (NEASC)

A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.

The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.

Innovative curriculum: the program offers a number of unique courses and workshops:

  • Digital Marketing presents with the latest tools of digital marketing communications.
  • Marketing Metrics demonstrates key marketing performance indicators.
  • Marketing Engineering involves computer-assisted marketing analysis and planning.
  • Marketing Consultancy Project relates to a project for a real company
  • Nielsen Retail Measurement present the Nielsen Methodology on retail data analytics.
  • SAS Marketing Analytics applies big data analytics in marketing decision making.

Career

After completing the program participants should be able to:

  • Apply relevant marketing knowledge to simple and complex marketing problems.
  • Readily transfer practical skills and marketing tools to professional marketing positions.
  • Strategically think about markets, product and service offerings
  • Analyze customers, competitors, and the internal company environment in a creative and measured way.
  • Design, implement and tangibly evaluate marketing programs.


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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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The one-year Sustainable Energy Technologies masters course offers engineering, science and mathematics graduates an academically challenging introduction to current and modern energy technologies for sustainable power generation. Read more

The one-year Sustainable Energy Technologies masters course offers engineering, science and mathematics graduates an academically challenging introduction to current and modern energy technologies for sustainable power generation.

Introducing your degree

This is the course page for MSc Sustainable Energy Technologies at the University of Southampton, where you can find out about the course and about studying here.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules and how assessment works.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.

Overview

Sustainable energy technologies need to meet a range of criteria across economic, social and environmental metrics. The first semester will focus on giving you a detailed overview of sustainable energy systems, resources and usage. You will learn to design and assess the performance of fuel cells and photovoltaic systems, wind power and hybrid propulsion systems. You will also understand thermo-fluid engineering processes for low carbon energy.

In the second semester, you will look at further renewable technologies and have the option to undertake a range of specialist modules, from Waste Resource Management to Bioenergy.

In the last four months, you will put your new found knowledge into practice. Under the guidance of world-class experts in this field, you will develop your practical skills as you complete a research project.

View the specification document for this course



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New digital technologies are changing how we connect and do business. With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. Read more
New digital technologies are changing how we connect and do business.

Overview

With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. At the same time social media and information applications are transforming business. This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

Course content

Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.

You'll develop business awareness and explore the history of organisations, their environments, and the ways in which both have changed. You'll examine how digital information communications technology (ICT) is managed, and learn to identify and analyse the key innovations made possible by new media. You will investigate new methods of digital data analysis and explore the opportunities and challenges presented by the availability of these new data forms.

The Social Media and Management course is taught by experts from both the Department of Sociology and the York Management School, combining experience from the forefront of sociological and business research.

The Social Media and Management course includes seven core modules:
-Understanding Social Media
-Metrics and Society
-Social Research Methods and Management
-Organisational Analysis
-Business Information Systems
-Innovation and Technology Management
-Continuity and Change in Organisations

Careers

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. The masters in Social Media and Management course also provides an ideal basis to progress to further study at PhD level.

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Our E-Business (Information Systems) MSc will build on your existing computing-related studies. You will develop advanced technical skills and business knowledge, which will equip you to differentiate your career in the modern corporate world. Read more
Our E-Business (Information Systems) MSc will build on your existing computing-related studies. You will develop advanced technical skills and business knowledge, which will equip you to differentiate your career in the modern corporate world.

On this course you will study within two world-class schools at Newcastle University. Newcastle University Business School deliver the course in conjunction with the School of Computing Science, which is the number one school in the UK for research impact in society as listed by the British government.

The e-business revolution would not exist without the never-ending research, development and application of innovative information and communication technologies. For example:
-Marketing managers would struggle to design promotional campaigns without business intelligence applications based on data warehouses and online analytical processing (OLAP) technologies
-Buyers would not be able to order the right products, from the right suppliers or during the correct time frames without integrated enterprise resource planning systems based on service-oriented architecture (SOA)
-The procurement process would not integrate supply chain partners in real-time and in an economic way without the extensible markup language (XML) protocol.

These examples show that visionary technologists must have solid strategic, entrepreneurial and organisational knowledge in order to make things happen.

Your development

The course will support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects. We will prepare you to succeed in the modern e-business world.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving customers and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The management and development of e-business systems

Advanced computing technology such as:
-Cloud computing architecture
-Virtual machines
-Scalable computing
-Information security vulnerability and metrics
-Human factors and economic drivers effecting security
-Cryptography
-Information flow management
-Protocol analysis
-Advanced Java programming
-Distributed programming
-Advanced data communications
-XML/XSLT

Career focus

This course is for professionals with a computing-related academic background. You should want to excel in the technical and business sides of e-business initiatives in any area of a company. This ranges from Internet operations to internal systems, technology start-ups to multi-national corporations, including product and service providers.

You career will benefit through your enhanced computing expertise integrated with business objectives.

Our graduates progress into careers as technology consultants, IT managers, or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-Dell
-IBM
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. Read more
The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. The course attracts students from a variety of sectors including private, public, tourism, retail, education and B2B. People studying the course might be:

• Operational marketers
• Departmental managers
• Functional managers
• Product/brand managers
• Account managers
• Agency managers
• Marketing executives
• Business development managers

The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. The accredited CIM qualifications available at the University of South Wales, are for those looking to acquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

During the course you will develop the ability to prepare a marketing plan for a business/organisation and learn to examine opportunities for an organisation to show how it can gain a greater understanding of customers and how it can add value to the customer experience.

We have been acclaimed for the excellence of our professional marketing tuition for over 20 years. We are a Chartered Institute of Marketing accredited study centre and our pass rates consistently exceed national averages.

See the website http://courses.southwales.ac.uk/courses/1278-chartered-institute-of-marketing-cim-level-6-diploma-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Core Compulsory Modules:
- Strategic Marketing
- Mastering Metrics

Optional Modules:
- Digital Strategy or Driving Innovation

Learning and teaching methods

Teaching sessions are designed to allow students to engage in regular group discussions about the marketing activity and strategy of their respective organisations. This creates an excellent thinking space for students to acquire new ideas and share good practice.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. Both as recognition of achievement, and as a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Assessment methods

Work related assignments, projects and examinations.

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Gain the marketing skills that will give you a competitive advantage by studying a course designed by professionals for professionals. Read more
Gain the marketing skills that will give you a competitive advantage by studying a course designed by professionals for professionals.

You will develop your understanding of three key areas – the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. You will focus on assessing the marketing environment to inform decision making, planning for competitive advantage, measuring and interpreting marketing data, and recognising how digital measures can achieve business objectives.

If you are looking to build on the knowledge you gained at professional certificate level and have a future marketing management role in mind, or are already involved in managing the marketing process, your course will enable you to develop your skills across a range of areas to succeed and progress in the industry.

We know this because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date techniques in managing marketing processes that are in huge demand around the world.

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Designing at the forefront of communication technology. The rapid expansion of digital networks such as YouTube, Wikipedia, Flickr and Facebook have changed user expectations. Read more
Designing at the forefront of communication technology.

Overview

The rapid expansion of digital networks such as YouTube, Wikipedia, Flickr and Facebook have changed user expectations. These advances have created a demand for graduates who understand social and participatory design principles and have the skills to design new interactive technologies.

The MSc in Social Media and Interactive Technologies provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user, and you will develop the skills to design and create usable and accessible devices and applications.

Course content

Understand social media and interactive technologies through the key roles they play in society. Explore topics in human-computer interaction, user-centred design, social and cultural theory and human psychology and learn to apply them to the practical problems of designing interactive pages, devices and systems.

Modules for this social media degree are taught by experts from both the Department of Sociology and the Department of Computer Science.

The MSc in Social Media and Interactive Technologies includes eight core modules:
-Understanding Social Media
-Metrics and Society
-Themes and Issues in Contemporary Sociology
-Research Methods for Interactive Technologies
-User-centred Design for Interactive Technologies

You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 15,000-word dissertation based on your research project.

Examples of previous projects include:
-Accessibility of iPhone/iPad apps
-Democracy and participation in York City
-The use of social networking sites by the older generation
-Social robotics and companionship
-Living with the h-index?
-Investigating immersion in games with inattentional blindness
-Immersion and cognitive effort when playing videogames
-Immersion in audio-only games

Careers

You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.

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The MPhil in Technology Policy is an intensive, nine-month professional practice master's programme designed for people with a background in science or engineering who are interested in developing the skills needed to meet the challenges of integrating technology, management, economics and policy. Read more

The MPhil in Technology Policy is an intensive, nine-month professional practice master's programme designed for people with a background in science or engineering who are interested in developing the skills needed to meet the challenges of integrating technology, management, economics and policy. Although the programme straddles the boundary of business and government and has a strong common core taken by all students on the programme, it allows for more in-depth study of public and private enterprise perspectives.

The programme's focus is on business–government interactions, and its aim is to provide students with both the wider political and institutional context and the analytical skills delivered by Cambridge Judge Business School faculty working in operations, strategy and, most especially, economics and policy. The MPhil in Technology Policy programme provides the context and skills needed to cope with the rapidly evolving environment in many technology-rich sectors, including information and communications technology, defence and aerospace, energy and electricity, manufacturing, transport and logistics, pharmaceuticals and health.

The channels of communication between government and industry are often weak and there can be significant difficulties in spanning the divide. Our central goal, therefore, is to prepare our graduates to move along and across these frontiers and to understand, influence, intervene and shape the evolution of business, government and the intersection of the two. Beyond simply understanding and analysing policies, our goal is to teach students how to be proactive by making the case for alternative metrics, instruments and goals as a means of gaining competitive advantage.

Learning Outcomes

By the end of the course, students should:

  • be able to anticipate technology trends, and to analyse and influence legislative developments;
  • be able to identify business opportunities created by policy initiatives, regulation, and legislation; and
  • be able to analyse, influence and operate at the nexus of business and government.


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