Remember that you are unique and have a vision to share – listen to that vision and allow it to inform your time as a designer. The contemporary is full of noise and so unless you free-fall a little in ways that you are able to, this vision gets clouded fast. There is a sharp reality about the economics of our time that creates expectations and demands speed, or conclusions that arrive too fast. But this is your place, your time and this is what you must respond to, to enable growth of the new. You can be the new liquid society that runs through the fingers of the big players – mercurial and magical.
A fearless approach to creative expression, fanatical technique and an informed professionalism is what we look for and encourage on this programme. The focus is towards strengthening this spirit of exploration through unique expertise and a polymathic debate with modern global awareness. We further encourage a strong work ethic across a broad variety of personally driven, industry-oriented and cross-programme design projects.
The realisation of individuality within a global design context is enabled through our excellent links with practising designers, international fashion houses, cross-programme relations and a dedicated staff team.
New ideas, materials, methods and design applications are continually originated and progressed by our MA, MPhil and PhD students. Fashion Menswear staff endeavour to create a course environment directed towards this creative self-discovery, one that offers each student both the conceptual tutelage and technical guidance to achieve their 3D design objectives.
Fashion Menswear offers:
The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.
With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.
In particular, on completing the programme, participants will be able to:
At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:
The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.
Thus, typical attendee profiles are:
The Fashion Market
The fashion industry and its evolution in various cultural and geographical contexts;
The fashion system: types of businesses (from haute couture to fast fashion)
Elements of consumer sociology
Elements of fashion history
Business strategy and company organisation
Economics and company management
Accounting and management control
Human resource management
Menswear, womenswear, childrenswear
Beauty and personal care
Fashion Touch Points and Communication Strategies
Targeting, experiential branding, and holistic marketing in fashion
Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
Naming, branding and guidelines for their use
Visual Branding and Creative Direction: expressing exclusivity
Public relations, the press office, and institutional communication for fashion
Analysis and design of web-based supports, and elements of SEO
Social networking in the fashion sector
Brand monitoring for fashion
Retail branding: point of sale furnishing and layout
Shows and events
Technological innovation in Fashion
Point of sale and interfaces
Online presence and mobile app functionality
E-commerce and new forms of distribution
Fashion in the Made in Italy domain
Case histories, company visits and testimonials
The Rome Business School’s Master’s Degree in Fashion Management is structured in:
The Master in Fashion Management may be attended in the following formulas: