Remember that you are unique and have a vision to share – listen to that vision and allow it to inform your time as a designer. The contemporary is full of noise and so unless you free-fall a little in ways that you are able to, this vision gets clouded fast. There is a sharp reality about the economics of our time that creates expectations and demands speed, or conclusions that arrive too fast. But this is your place, your time and this is what you must respond to, to enable growth of the new. You can be the new liquid society that runs through the fingers of the big players – mercurial and magical.
A fearless approach to creative expression, fanatical technique and an informed professionalism is what we look for and encourage on this programme. The focus is towards strengthening this spirit of exploration through unique expertise and a polymathic debate with modern global awareness. We further encourage a strong work ethic across a broad variety of personally driven, industry-oriented and cross-programme design projects.
The realisation of individuality within a global design context is enabled through our excellent links with practising designers, international fashion houses, cross-programme relations and a dedicated staff team.
New ideas, materials, methods and design applications are continually originated and progressed by our MA, MPhil and PhD students. Fashion Menswear staff endeavour to create a course environment directed towards this creative self-discovery, one that offers each student both the conceptual tutelage and technical guidance to achieve their 3D design objectives.
Fashion Menswear offers:
This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.
Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.
This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.
The following modules are indicative of what you will study on this course.
Core modules, semester 1
Core modules, semester 2
Over the last five years, students on this course have benefitted from developing projects to a live brief in their Marketing and Innovation modules.
Students are briefed by a brand owner or founder and they develop original research for them, which has in some cases resulted in work placements and prizes for the best students.
Brands involved have ranged from sportswear to children’s wear and accessories as well as men’s and women’s apparel.
Student involvement in these live projects provides an extra dimension and insight for them to realise the challenges and opportunities of owning a fashion brand. How to maximise this and turn their ideas into realistic strategies and a potentially successful direction for a brand.
The idea of a Fashion Business Management MA was formulated in discussion with industry leaders. Building on the success of our Fashion Merchandise Management courses and in particular the close collaboration with industry we spoke extensively to senior fashion executives. Many felt that although doing an MA in Fashion Business Management would not ensure promotion, potential candidates who learn how to apply the knowledge they gain from the course can become leaders who can inspire others. Those candidates need to understand the values and culture of the industry and, most importantly, recognise the difference between information and knowledge and have clearly defined goals.
This support from industry is important both for you as a student and for the future development and relevance of the MA. We will continue to foster and maintain these important links with the fashion industry, and ensure that our Fashion Business Management MA stays at the forefront of education for the future leaders in the fashion industry. We will also continue to invite many prestigious and eminent guest speakers from the industry to participate on all the modules, ensuring that the course remains relevant, informed and up-to-date with current industry practice.
The course is designed to attract applicants with a recognised design, retail management or distribution/manufacturing background. With guidance from the academics and professionals in this field it is anticipated that you will go on to enter senior management positions and move up the career ladder.
Our alumni can be found working in senior positions all over the world in many fashion roles and include such well-known brands such as Aldo, Dior, Dunhill, Harrods, Hermes, Louis Vuitton, Marks and Spencer, Nordstrom, Prada Hong Kong and many more.
Several of our alumni, have also gone on to study at PhD level and to further academic research. Others have set up their own business or successfully taken over a family run business.
The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.
With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.
In particular, on completing the programme, participants will be able to:
At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:
The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.
Thus, typical attendee profiles are:
The Fashion Market
The fashion industry and its evolution in various cultural and geographical contexts;
The fashion system: types of businesses (from haute couture to fast fashion)
Elements of consumer sociology
Elements of fashion history
Business strategy and company organisation
Economics and company management
Accounting and management control
Human resource management
Menswear, womenswear, childrenswear
Beauty and personal care
Fashion Touch Points and Communication Strategies
Targeting, experiential branding, and holistic marketing in fashion
Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
Naming, branding and guidelines for their use
Visual Branding and Creative Direction: expressing exclusivity
Public relations, the press office, and institutional communication for fashion
Analysis and design of web-based supports, and elements of SEO
Social networking in the fashion sector
Brand monitoring for fashion
Retail branding: point of sale furnishing and layout
Shows and events
Technological innovation in Fashion
Point of sale and interfaces
Online presence and mobile app functionality
E-commerce and new forms of distribution
Fashion in the Made in Italy domain
Case histories, company visits and testimonials
The Rome Business School’s Master’s Degree in Fashion Management is structured in:
The Master in Fashion Management may be attended in the following formulas: