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This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. Read more

About the course

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media.

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies.

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy.

This combination will provide you with the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work ethically in PR at an international level.

Aims

You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance.

You will learn about the history of the role of public relations in the media.

You will acquire an advanced understanding of the functioning of public relations in the contemporary media.

You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations.

You will be able to reflect critically on public relations practices within media organisations and to reflect intellectually on their PR practice.

You will develop the knowledge and skills necessary for the ethical development of your career in Media PR.

Course Content

The MA consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Public Relations Propaganda and Spin
Key Issues in Media and Public Relations
Building a PR Campaign
Media Marketing and Public Relations

Optional modules:

Media and Public Relations Major Project 1
Media and Public Relations Major Project 2

Teaching

The Media and Public Relations MA is taught through lectures, seminars, workshops, screenings and industry speakers.

Assessment

The MA will be assessed through a combination of essays, reports, case studies, campaign design and a dissertation.

Special Features

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our
MA is innovative because it combines theory and practice.

Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations including film, TV and other news organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

We have experts teaching on the course with both theoretical and practical experience.

This programme has grown out of the research interests and expertise of the team, giving it a distinctive character.

The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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A wide range of students with different interests and backgrounds come to this programme from world over in order to explore why media matter. Read more

Who is this programme for?:

A wide range of students with different interests and backgrounds come to this programme from world over in order to explore why media matter. They are highly qualified with very diverse international interests. It is particularly suitable for:

- Students with a degree in media or cultural studies
- Students with a degree in the social sciences or humanities wishing to acquire a broad understanding of media and cultural studies with special reference to Asia or Africa
- People with professional experience in film, television, journalism, advertising or public relations
- Students with a degree in social anthropology wishing to pursue more specialist media-related topics along with regional or language-based study
- Students without a previous degree in Anthropology looking for an MA conversion degree to serve as a qualification for pursuing a further research degree in anthropology

Our world is inescapably and continuously transformed through a proliferation of media. The MA in Anthropology of Media at SOAS takes up the challenge of understanding how and why media matter. The programme uniquely combines anthropology, media and cultural studies with specific regional expertise in Asia, Africa and the Middle East. It provides students with critical skills, research methods, a wide-ranging understanding of media and the opportunity to pursue original research projects. The MA in Anthropology and Media is the first and still the only programme in Europe that specialises in bringing together contemporary anthropological concerns with media and cultural studies.

The MA in Anthropology of Media is a recent and rapidly growing field within the larger academic discipline of Anthropology. It both incorporates and challenges the well-established anthropological concerns with visual culture and ethnographic film through a more extensive examination of contemporary media practices. Along with the parallel disciplines of media and cultural studies, Anthropology of Media is now widely recognized as playing an increasingly important and critical role in current debates about media. It provides an alternative approach, which puts the emphasis upon studying the multiple relationships between people and media and thus seeks to anthropologise media and cultural studies. More than just focussing on media texts or technology, Anthropology of Media is marked by the centrality of people and how they relate to media.

The SOAS programme in Anthropology of Media is designed to provide a detailed introduction to the study of media in Asia, Africa, the Middle East and their diasporas. We also use the theoretical and methodological contributions of Anthropology to build upon and challenge Euro-American media and cultural studies. The programme stresses ethnographic approaches to media as cultural practices in social and political contexts where people inhabit, create and engage with media worlds.

Special Features

The Department cultivates several specialist strengths which distinguish it from other anthropology departments in the UK. The most obvious of these is that all members of the Department are specialists on Africa and Asia. Particular attention is given to teaching and researching regional ethnographic areas of expertise. All staff members are simultaneously attached as anthropologists to this Department and as regional specialists to their appropriate regional studies centre within the School.

SOAS also offers strong interdisciplinary support for the study of media including the Centre for Media and Film Studies and a highly regarded Department of Music. We have a dedicated multi-media suite, a radio station and satellite access to a wide range of world television. Further, the Library houses a major collection of books and journals on world media as well as extensive audio-visual materials.

Visit the website http://www.soas.ac.uk/anthropology/programmes/maanthofmedia/

Programme Overview

The programme consists of four units in total: three units of taught examined courses and a one unit dissertation of 10,000 words. Some courses may be taught in other departments in the school.

Core Courses:
- Comparative Media Studies - 15 PAN C009 (1.0 unit).

- Dissertation in Anthropology and Sociology - 15PANC999 (1.0 unit). This is a 10,000 word dissertation on a topic agreed with the Programme Convenor of the MA Anthropology of Media and the candidate’s supervisor.

- Additionally all MA Anthropology students 'audit' the course Ethnographic Research Methods during term 1 - this will not count towards your 4 units.

Foundation Course:
- Theoretical Approaches to Social Anthropology - 15PANC008 (1.0 unit). This is compulsory only for students without a previous anthropology degree.

Option Courses:
- The remaining unit(s) of your programme, either 1 unit of option courses (if taking Theoretical Approaches to Social Anthropology) or 2 units (if exempted from Theoretical Approaches to Social Anthropology), may then be selected from the Option Courses list below.

- Your 1 or 2 total units may be made up of any combination of 0.5 or 1 unit option courses.

- However, courses without a "15PANxxxx" course code are taught outside of the Anthropology Department. No more than 1 unit in total of these courses may be selected.

- Alternatively, one language course may be taken from the Faculty of Languages and Cultures.

Programme Specification 2012/2013 (pdf; 119kb) - http://www.soas.ac.uk/anthropology/programmes/maanthofmedia/file39767.pdf

Destinations

A Masters in the Anthropology of Media at SOAS develops students’ understanding of the world, other peoples’ ways of life and how society is organised. This programme will endow students with specialist understanding of producers, audiences, and other cultural and social aspects of mass media. Over the years the SOAS department has trained numerous leading anthropologists who have gone on to occupy lectureships and professorships throughout the world. Equally, students gain skills during their degree that transfer well to areas such as information and technology, government service, the media and tourism.

Postgraduate students leave SOAS with a portfolio of widely transferable skills which employers seek, including analytical and critical skills; ability to gather, assess and interpret data; high level of cultural awareness; and problem-solving. A postgraduate degree is a valuable experience that provides students with a body of work and a diverse range of skills that they can use to market themselves with when they graduate.

For more information about Graduate Destinations from this department, please visit the Careers Service website (http://www.soas.ac.uk/careers/graduate-destinations/).

Find out how to apply here - http://www.soas.ac.uk/admissions/pg/howtoapply/

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Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA

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Our Program. Recognized by industry as one of the country’s leading training grounds for public relations (PR) professionals, Humber’s intensive Public Relations graduate certificate program is focused on preparing you for your first day of work placement and launching your career. Read more
Our Program
Recognized by industry as one of the country’s leading training grounds for public relations (PR) professionals, Humber’s intensive Public Relations graduate certificate program is focused on preparing you for your first day of work placement and launching your career. At Humber, you’ll learn to plan, develop and execute effective public relations strategies for conventional and new media by developing skills in media relations, social and digital media, event planning, presenting and public relations writing. You will work with clients in social media, strategic communications and research. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility (CSR), sustainability and change management will provide you with a valuable introduction to the field. In addition, at the end of the program, you will have the opportunity to put your classroom learning into action with an eight-week work placement at some of the Greater Toronto Area’s (GTA’s) – and Canada’s – leading organizations.

Experienced professors help you develop writing skills, public relations strategies, research and planning abilities plus the capability to use social and traditional media. Employers want to hire people who can work on teams, and many assignments allow you to practise your communication, teamwork and leadership skills.

The program’s breadth helps graduates find jobs in public relations agencies, corporations, associations, non-profit organizations and all levels of government.

Our advisory committee regularly reviews and provides input into our curriculum, ensuring our program is always on the cutting edge of industry developments.

Modules

Semester 1
• PRC 5000: Event Planning and Management
• PRC 5001: Public Affairs
• PRC 5002: Public Relations Practice and Theory
• PRC 5003: Social and Digital Media
• PRC 5004: Corporate Public Relations and Investor Relations
• PRC 5006: Strategic Communications
• PRC 5007: Public Relations Writing and Lab 1
• PRC 5008: Marketing Communications

Semester 2
• PRC 5500: Public Relations Writing and Lab 2
• PRC 5501: Public Relations Presentation Skills
• PRC 5503: Communicating CSR and Sustainability
• PRC 5504: Research for Public Relations
• PRC 5505: Media Relations
• PRC 5506: Change Management and Communications
• PRC 5507: Design for Public Relations Practitioners
• PRC 5509: Public Relations in the Workplace
• WORK 5502: Field Placement

Work Placement

Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, you will have the opportunity to complete an eight-week, normally unpaid, work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Humber will work with you to find a placement. Historically, students find work placements in PR agencies, corporations, entertainment organizations, not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students also may find placements outside the city, province or country. As part of your pre-work placement preparation, we will provide you with the required criteria.

Your Career

As a PR practitioner, your work will be varied and fast-paced. It may include media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society- http://www.gold.ac.uk/pg/ma-promotional-media/. Read more
This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society- http://www.gold.ac.uk/pg/ma-promotional-media/

This is not a business studies-style MA; instead you'll take a rigorous, academic approach to promotional media and the uses of media in contemporary campaigns.

The core modules include two full modules and two half-modules taught in the Department of Media and Communications. These modules will explore public relations, advertising and marketing as inter-related professional disciplines, drawing on theoretical and professional debates. They will also offer introductions to media and cultural theory at the overlaps between the promotional professions, media and society.

The syllabus combines wider social theory with practical considerations and current issues. In addition, you may choose 30 further credits of options from a wide range of theoretical and practice-based modules within the department or elsewhere within Goldsmiths.

Vocational elements

The programme also offers vocational elements, so you'll have the opportunity to benefit from interaction with industry professionals and talks from visiting speakers.

You may take practice-based options in, for example:

media futures
online journalism
social media campaigning
campaign skills
media law and ethics
design methods
processes for innovation
Find out more about the Media and Communications and Skillset Media Academy.

Contact the department

If you have specific questions about the degree, contact Dr Anamik Saha.

Modules & Structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Promotional Media I- 30 credits
Promotional Media II- 30 credits
Promotional Culture- 30 credits and 15 credits

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to public relations, advertising and marketing; and across the media industries.

Regular seminars, together with exposure to vocational options, will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Skills

The programme helps you to develop a high-level understanding of contemporary promotional communications and media techniques and their social, organisational, economic and political contexts.

You'll be encouraged to develop your critical reasoning and writing skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. assessments are designed to ensure that you are able to apply these skills in practical ways.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes. Read more

Introduction

The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.

Accreditation

The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).

Key information

- Degree type: Postgraduate Certificate, Postgraduate Diploma, MSc
- Study methods: Part-time, Full-time
- Duration: Full-time: MSc, one year Diploma: nine months Part-time: MSc, two years Diploma: 21 months
- Start date: September
- Course Director: Dr Derek Hodge

Course objectives

Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs. The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.

Our approach is founded on the following principles:
- Public relations contributes to the effectiveness of organisations by improving organisational relationships and facilitating public conversations and debate.
- Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation, which necessarily means that it has to help organisations change to meet new agendas of sustainability.
- Teaching strategic public relations can facilitate better public understanding of the occupation, and thus mitigate contemporary cultural stereotypes and prejudice (much fostered by journalists who have an interest in purveying negative images), as well as diffusing core concepts that can benefit Scotland’s private and public sector enterprises: small, medium and large. Improved understanding of this organisational function can aid government and NGOs in political and policy communications.
- In understanding public relations practitioners as being, in some aspects, ‘discourse workers’ it becomes easier to see that the functional role has the potential to contribute to a more enlightened and better-informed society.

Public relations takes place at points of change and moments of transformation in complex contemporary societies. Typically, public relations activity clusters around (i) public policy formation (ii) organisational change and development (iii) public issues such as the environment (iv) major global shifts such as conflict, unstable international environments, globalisation, natural disasters or human disasters such as war or global financial collapse.
Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).
Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Career opportunities

The degrees offer necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors.
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities all over the world.

- Skills you can develop through this course
By studying this course you will gain a solid understanding of the theory behind public relations and you will have many opportunities to put this theory into practice. You will gain practical skills in campaign planning and the production of public relations materials such as news releases, feature articles and blog postings. This material can make up the basis of a portfolio of work which can be shown to potential employers.

- Chances to expand your horizons
Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. The course is recognised by the Chartered Institute of Public Relations and students can attend CIPR Scotland events, allowing them to meet practitioners working in the field and to extend their network of contacts.

- Where are our graduates now?
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Pfizer, Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then on to work as lecturers, teaching and researching public relations in universities all over the world.

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards. Read more

Introduction

Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards.
1st in Scotland for research in Communication, Cultural and Media Studies (most recent Research Assessment Exercise)
1st in Scotland for Communications and Media (The Independent Complete University Guide, 2011, and The Guardian University Guide, 2011)
The Master’s degree in Media Research, which can also provide the first year of the doctoral course, is designed to give you the necessary skills to carry out advanced interdisciplinary research in the broad field of media studies.

Key information

- Degree type: MRes, Postgraduate Diploma
- Study methods: Full-time
- Start date: September
- Course Director: Professor Richard Haynes

Course objectives

A suite of MRes courses has been developed concurrently by six subject areas: Applied Social Science, Education, Communications, Media and Culture, Management, Nursing, Midwifery and Health and Sports Studies. These courses have a shared core of four modules in generic research skills, plus specialist disciplinary modules and a range of options.
They combine high quality with flexibility and choice for students. Employability is another important focus, with the opportunity for a research placement offered to all MRes students.
This course is designed to provide a basic but extensive training in media research methods. The training provided is multidisciplinary, covering social sciences and humanities approaches. Ideal candidates are those looking for employment in the media for which research training is seen as valuable, as well as those intending to pursue academic careers in the field.

The course:
- Provides a structured analysis of established practices in film and media studies research
- Offers a critical overview of the intellectual frameworks that inform media research to enable you to develop your own approach to researching media institutions, texts and audiences
- Encourages you to explore your personal research interests and support the development of original enquiry through student-centred teaching and assessment

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The course involves lectures, seminars, tutorials, a research project and case study work. Assessment is by means of coursework as specified for each module and includes essays, a literature review, a research report, a seminar presentation and a media text. A dissertation proposal must be submitted by the beginning of the Spring Semester when supervisors are allocated (you will be expected to stay within the areas of current staff interest and expertise). Each dissertation is approximately 12,000 words in length and may take the form of a written publishable academic article or a project report, depending on its focus.

- Research interests
Research interests in Communications, Media and Culture currently include: film theory and analysis; television studies; creative industries and cultural policy; media economics and regulation; digital media and activism; journalism; political communication; sport and the media; public relations; national identity and globalisation; representations of gender and ethnicity; celebrity culture; new media and intellectual property and other aspects of media and popular culture.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Employability

The MRes provides students with both theoretical and practical knowledge of social science research methods and an ability to apply these to the study of the media. The degree is primarily targeted at students needing research training prior to registration for a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods which are transferable to media research for industry, marketing and advertising research, production research and wider aspects of social research consultancy. Former graduates have successfully developed careers as academic researchers and a range of media industry related careers.

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

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This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. Read more
This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. The programme is intended for graduates from the fields of media and communication, the social sciences, advertising and public relations, for individuals already working in the media and trying to gain a more profound understanding of their field, and for others who want to develop and extend the range of their theoretical and professional media skills. It is also a stepping stone for any individual wanting to pursue a PhD in the media and communication field.
You will graduate with a critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees for Chinese and international companies in an increasingly globalised workplace.

The programme will:

• give you an advanced critical understanding of key issues, concepts and theories and the relationship between theory and practice in the fields of media and communication
• instil in you a sound knowledge and understanding of media language and its iterations on different media platforms
• encourage your exploration of the implications of media analysis for work purposes
• help you develop an understanding of current methodology as it is embodied in media and communication practices
• encourage you to engage with theories underlying current views on communicative practices, including the importance of global and local media manifestations
• engage with and critically appreciate the connections made between theory and practice in the field of media and communication
• foster your research skills and techniques
• provide hands-on expertise through practical modules and a work placement

In addition, the programme provides an overview of the contemporary theoretical, methodological, practical and ethical principles that underpin research in the field of media and communication and develops your skills, knowledge and understanding further in the theory and practice of applied media work.

Modules

Students in this programme will study the following modules:
• Global Media Cultures
• Contemporary Media Theory
• Digital Ethics
• Social Media Management
• Contemporary Chinese Media Environment
• Research Methods in Communication
• Interactive and Emerging Technologies
• Advanced Public Relations and Advertising
• Gaming
• Practical Skills Development (audio/video, web design, print media)

Students will graduate with a combination of critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees in an increasingly globalised workplace, for Chinese and international companies.

Facilities

The department has a digital media laboratory, featuring Apple iMac computers, Final Cut Pro X editing software and the Adobe suite of professional digital media production software, in addition to Sony high definition digital video production kits for short film-making, digital media and documentary production.

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The programme brings together our 25 years of experience in delivering highly regarded MBA programmes and the School of Journalism, Media and Cultural Studies’ internationally renowned expertise in journalism and media. Read more
The programme brings together our 25 years of experience in delivering highly regarded MBA programmes and the School of Journalism, Media and Cultural Studies’ internationally renowned expertise in journalism and media.

You will study core modules exploring key elements of business management, supplemented by a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Branding and the Media will explore the very latest developments in this dynamic industry.

The programme combines the core ingredients of the long established MBA programme with the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies.

You will gain sufficient knowledge of business, management and the media to help you secure management positions in media organisations.

This programme provides personal, academic and professional development experience relevant to those seeking a career in media management.

Distinctive features:

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.

• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014) and at the School of Journalism, Media and Cultural Studies, ranked 2nd in the UK for research excellence.

• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide) and in a School ranked 1st in the Guardian’s University Guide for Journalism and Public Relations.

• You will gain a degree which delivers a solid background in business management theory and practice along with specialised media knowledge and skills.

Structure

There are three stages to the MBA Media Management: Foundation, Application and Specialisation.

You will take six modules in each of the Foundation and Application stages; each module is compulsory and carries 10 credits. Subject to satisfactory completion of these stages, you will progress to the Specialisation phase during which you will take a further three 10-credit elective modules and a 30-credit major project.

You will study core modules exploring elements of business management, supplemented with a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Compliance, Regulation and the Law will explore the very latest developments in this dynamic industry.

In addition to the core MBA modules, you are able to choose from several optional modules from the MA programmes in International Journalism, International Public Relations, Political Communications, and Journalism.

Core modules:

Study Skills (MBA) (Incorporating Business Statistics)
Financial Analysis and Control
Organisational Behaviour
Marketing
Financial Management
Human Resource Management
Strategic Management
Marketing Management
Digital Media Management
Reporters and the Reported 2
Global Communications Management 2
Compliance, Regulation and the Law
A Creative Introduction to Managing Digital and Social Media
Media Management Project

Optional modules:

Reporting the Middle East
Insurgency into the 21st Century
Global Crisis Reporting
In The Editor's Chair
Reporting Health and Science
International Relations for Journalists
Managing Print Media in a Digital World
Electoral Behaviour, Public Opinion and the Media
Communication Governance
Media, Activism and Participation
Social Media and Politics

Methods of teaching

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic

Support

You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Postgraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

Feedback

We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.

You will be given general feedback in relation to examinations following all examination periods and you will be able to discuss your overall performance with your personal tutor.

When undertaking the dissertation/project you are expected to meet regularly with your supervisor to review progress and discuss any questions. Your supervisor will be able to provide feedback on your research plan and drafts of your work as you progress.

Assessment

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Career prospects

We recognise that the majority of our students undertake postgraduate qualifications to improve their prospects in the job market. The MBA is widely regarded as the necessary business qualification to develop the skills that modern business managers need. The vast majority of our graduates go on to employment or further study after leaving us and many of our graduates hold key positions in major corporations across the globe, including management positions in the media or other creative industries.

Major firms regularly visit the School to recruit students. Whilst studying with us you will be able to attend recruitment fairs and presentations, see our team of specialist careers advisors and gain help with CV writing, interview skills and aptitude tests, to name a few.

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Media is all around us and pervades our lives. Whether it's online content, television, print journalism, radio or PR, we can now instantly access media from wherever we are in the world. Read more
Media is all around us and pervades our lives. Whether it's online content, television, print journalism, radio or PR, we can now instantly access media from wherever we are in the world.

Media and place are at the heart of your course and we are dedicated to developing your understanding of media in all of its forms. You will explore the different uses of media and its spatial and cultural influences.

You'll enhance your knowledge of fast-evolving issues, including changing audiences, citizen journalism and the relationship between different media.

Our passion for media means we are dedicated to providing a learning environment which meets your interests and aspirations. Whether it's advanced media theory, increasing footfall at a local art gallery orwriting content for a website, your modules, assessments and major project can often be personalised.

Visit the website http://courses.leedsbeckett.ac.uk/media_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You will graduate with the expertise to understand media and different audiences. You will have developed your talents in writing for media, with the awareness to respond to spatial, cultural and technological change. Roles in PR, advertising, marketing, social media, branding, television and radio will be available to you, while starting your own business, PhD research or a career as a university lecturer will also be options.

- Marketing Executive
- Senior Journalist
- Media Planner
- Public Relations Executive

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

There are opportunities to take part in visits to a range of destinations such as Yorkshire Sculpture Park - studying the history of it as a place, changing use of land and community development through culture - and the BBC in Salford, focusing on the relation between the corporation and local area.

At the end of each year you will attend a summer school which is dedicated to helping you consolidate your learning. It is an opportunity to benefit from the expertise of our academics, professional tutors, guest experts and your peers in a more informal setting, discussing and presenting a range of media issues.

Depending on the option modules you choose to specialise in, you may also benefit from access to our video equipment, edit suites and audio software.

Core Modules

Researching Culture
An introduction to key skills invaluable to your study, such as research enterprise, working with sources, interdisciplinary approaches to research, digital literacy and communication.

Understanding Media & Place
Explore the geography of media by studying the relationship between media and place through case studies, particularly from the north of the UK.

Major Project
Tailor your course by undertaking a major project in an area of interest to you. You'll study independently, but have the full support of your tutor when you need it.

Media Passions
Explore passions and fan relationships to media and culture.

Adaptations
Examine adaptation in the broadest sense. Not merely of literature to film, for example, but of stage plays to radio, comics to video games and cover versions of original songs.

Option Modules

European Cities & Culture
Consider the relationship between cities and the social, economic, political and cultural policies of local, national and supranational governments and other governing bodies.

Leisure & Cultural Spaces
Examine the importance of leisure and cultural spaces through sociology, cultural geography, cultural studies and leisure theory.

Digital Communications Management
Take a look at digital communication technologies and social media to understand the effects on media, business (corporate communication and corporate reputation) and society.

Online Journalism
In a media world that is increasingly reliant on online media platforms, develop your own online work as well as developing awareness of some of the implications presented by electronic and online media for journalists.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Broadcasting Place
Broadcasting Place provides students with creative and contemporary learning environments, is packed with the latest technology and is a focal point for new and innovative thinking in the city.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This Masters is professionally accredited by the Chartered Institute of Public Relations. This course is for people who want a Masters with a focus on practical skills in Public Relations. Read more
This Masters is professionally accredited by the Chartered Institute of Public Relations.

Course overview

This course is for people who want a Masters with a focus on practical skills in Public Relations. PR is about reputation. It’s about telling people the ‘what’ and ‘why’ of an organisation, charity, rock band, sports club or fashion brand. It involves a mix of journalism, business and marketing, social networking and communication theory.

Professionally accredited by the Chartered Institute of Public Relations, our Masters course gives you a competitive edge in this fast-moving industry. As part of the course, you will develop a major PR project and undertake related research and contextual studies.
Through rapid development of skills, you will be ready to move seamlessly into a job with a PR agency or in-house communications department.

An important benefit of a Masters at Sunderland is the relevance of our research expertise, which includes web writing and social media. Sunderland hosts the Centre for Research in Media and Cultural Studies (CRMCS) and the Media Department has been recognised for producing some world-leading and internationally excellent research.

To find out more about the part time version of this course, please view this web-page: http://www.sunderland.ac.uk/courses/artsdesignandmedia/postgraduate/publicrelations-part-time/

Course content

The content of the course is shaped by your personal interests with guidance and inspiration from Sunderland's supportive tutors. Modules on this course include:

Public Relations 1 (60 Credits)
-Public Relations: Theory and Practice 1 (30 Credits)
-PR and Society: Ethics and Critical Concepts (15 Credits)
-PR and Marketing Communications (15 Credits)

Public Relations 2 (60 Credits)
-Public Relations: Theory and Practice 2 (30 Credits)
-Social Media and PR (15 Credits)
-Media Research (15 Credits)

Public Relations 3 (60 Credits)
-Dissertation

Teaching and assessment

Compared to an undergraduate course, you will find that this Masters requires a higher level of independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.

We use a wide variety of teaching and learning methods which include lectures, seminars, critiques, workshops and practical demonstrations. These are supported by a range of guest speakers from diverse academic and industry backgrounds. You will also have high levels of contact with tutors who give regular feedback and support.

Facilities & location

The facilities at the David Puttnam Media Centre help you gain skills in areas such as writing, page design, online research, managing production, IT, and time management and presentation skills.

The mediaHUB
Throughout your time in Sunderland, you will have an outlet for your creative talents in the mediaHUB, a bustling multimedia newsroom on the top floor of our David Puttnam Media Centre that will give you a real taste of life as a working journalist. The mediaHUB runs websites covering sport, news, entertainments and fashion, provides the content for news bulletins on our award-winning Spark Radio and is responsible for writing and editing Spark magazine.

Journalism/PR suites
We have four journalism suites, each with 18 Apple Mac workstations with design applications and video editing. There’s an additional open access project completion suite with 20 more workstations and colour laser printing.

Broadcast Journalism Newsroom
The Broadcast Journalism Newsroom has 20 workstations plus a Sky feed with two 40” plasma screens. Each workstation has industry-standard software including NewsCutter, Burli and ENPS.

Technical support
The Journalism Newsroom has another 20 Mac workstations and offers drop-in sessions run by a rota of working journalists who can advise on projects, assignments and your personal portfolio. These sessions are available every day of the week during term time. In addition, technicians are available to help you use all the software and equipment.

Radio studios
We have six radio studios including a transmission suite for 107 Spark FM, our student-run community radio station and a city centre hub.

TV studios
We have two broadcast-quality TV studios complete with green room and changing facilities. Equipment includes four Steadicam rigs plus dolly, track and mini crane. We have over 40 full HD tapeless field camera systems.

Other media facilities
We have a live Sky feed and off-air recording facility, including DVD and Blu-ray recording, plus extensive footage archive/library. There is also a 203-seat cinema with full HD projection, 7.1 surround sound facility and the capability to play 3D feature films.

University Library Services
We’ve got a wide range of books, journals and e-books on relevant topics, with many more available through the inter-library loan service. Some useful resources for your studies include:
-Lexis, which provides full-text newspaper articles as well as access to legal information
-JSTOR (short for ‘Journal Storage’), which provides access to important journals across the humanities, social sciences and sciences
-Archival Sound Recordings with over 12,000 hours of recordings
-British Universities Film and Video Council (BUFVC), which provides resources for the production, study and use of film and related media in higher education and research

Employment & careers

Postgraduates are highly employable and, on average, earn more than individuals whose highest qualification is an undergraduate degree. On completing this course you will be equipped for roles throughout the PR and communications industries.

Recent Sunderland graduates are now working in PR consultancies as well as in the PR departments of organisations such as the Environment Agency, Tyne and Wear Sports and AA Press Office.

During the course we encourage you to gain industry experience which will enhance your skills, build up a valuable network of contacts and boost your employability.

A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.

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Take advantage of one of our 100 Master’s Scholarships to study International Relations at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study International Relations at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in International Relations aims to open your mind and extend your skills.

Key Features of MA in International Relations

This MA in International Relations offers advanced research in International Relations, providing students with a detailed understanding of the international system, key issues, the crucial actors, and alternative ways of analysing and interpreting the subject.

With an appreciation of the global dynamics at work, you then have the opportunity to specialise in examining one specific area of the world: the Asia-Pacific.

The College of Arts and Humanities has a Graduate Centre. The Graduate Centre fosters and supports individual and collaborative research activity of international excellence and offers a vibrant and supportive environment for students pursuing postgraduate research and taught masters study. The Centre provides postgraduate training to enhance academic and professional development and facilitates participation in seminar programmes, workshops and international conferences.

International Relations graduates have careers in Government and Politics, UN organisations, the Foreign Office and Diplomatic Corps, Humanitarian organisations, International business, media and PR.

The Extended MA (EMA) in International Relations is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.

The partner institution for EMA International Relations is The Bush School of Government and Public Service at Texas A&M University. Founded in 1997, the Bush School is ranked in the top 12 percent of the 266 graduate public affairs schools in the USA, according to rankings published in U.S. News & World Report. Located in College Station, Texas, the School’s programmes are housed in the Robert H. and Judy Ley Allen Building, which is part of the George Bush Presidential Library Center on the West Campus of Texas A&M. This location affords students access to the archival holdings of the George Bush Presidential Library and Museum, invitation to numerous events hosted by the George Bush Foundation at the Annenberg Presidential Conference Center, and inclusion in the many activities of the Texas A&M community. Texas A&M is the sixth-largest university in the USA with 50,000 students. It holds membership in the prestigious Association of American Universities, one of only 61 institutions with this distinction.

Modules

Modules on the International Relations programme typically include:

• Approaches to International Relations
• International Security in the Asia Pacific
• Postcolonialism, Orientalism and Eurocentrism
• Governance: From State Formation to Global Governance
• Critical Security
• War, Identity and Society
• Violence, Conflict and Development
• Civil Society and International Development
• Human Rights and Humanitarian Intervention
• War, Technology and Culture
• State of Africa
• War in Space

Who should Apply?

Students interested in International Relations, from a politics, international relations, development studies, law, humanities, social science, International Business or related background. Students interested in preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to International Relations.

Careers

Career expectations are excellent for International Relations graduates. MA degree holders in International Relations may move on to doctoral study or enter employment sectors such as the diplomatic corps, the armed forces, intelligence and risk analysis, relief and humanitarian organisations, law and finance, government and politics and international business.

Research Interests

The following research groups at Swansea provide a distinct international and multi-disciplinary forum for the advancement of the
study of International Relations including:

• International Relations & Security
• Cultural Political Economy
• Policy and Governance
• Development Studies
• International Communication

Regular research seminars and lectures are run through these groups and also through the Research Institute for Arts and
Humanities (RIAH) which students are encouraged to attend.

Student Quote

“The lecturers and other staff members of the International Relations Department are exceptional, they are friendly, helpful and understanding and they provide clarity and support. The range of modules available to MA students in International Relations is second to none; they are not only interesting and enjoyable but also highly academic and insightful. Study facilities are world class. The library and Information centre has rich collections of research materials; there is a dedicated Arts and Humanities Postgraduate study room and also a computer room with an unlimited access to the internet. Studying for an MA in International Relations at Swansea University is an amazing experience and one that I shall never forget. The teaching and non-teaching staff of the Department of International Relations are the best. I shall continue to enjoy this friendliness and understanding from the Department in the foreseeable future because, I have decided to study a PhD after the MA.”

Felix Oko. International Relations, MA

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