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Masters Degrees (Media Relations)

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This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. Read more

About the course

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media.

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies.

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy.

This combination will provide you with the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work ethically in PR at an international level.

Aims

You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance.

You will learn about the history of the role of public relations in the media.

You will acquire an advanced understanding of the functioning of public relations in the contemporary media.

You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations.

You will be able to reflect critically on public relations practices within media organisations and to reflect intellectually on their PR practice.

You will develop the knowledge and skills necessary for the ethical development of your career in Media PR.

Course Content

The MA consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Public Relations Propaganda and Spin
Key Issues in Media and Public Relations
Building a PR Campaign
Media Marketing and Public Relations

Optional modules:

Media and Public Relations Major Project 1
Media and Public Relations Major Project 2

Teaching

The Media and Public Relations MA is taught through lectures, seminars, workshops, screenings and industry speakers.

Assessment

The MA will be assessed through a combination of essays, reports, case studies, campaign design and a dissertation.

Special Features

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our
MA is innovative because it combines theory and practice.

Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations including film, TV and other news organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

We have experts teaching on the course with both theoretical and practical experience.

This programme has grown out of the research interests and expertise of the team, giving it a distinctive character.

The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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A wide range of students with different interests and backgrounds come to this programme from world over in order to explore why media matter. Read more

Who is this programme for?:

A wide range of students with different interests and backgrounds come to this programme from world over in order to explore why media matter. They are highly qualified with very diverse international interests. It is particularly suitable for:

- Students with a degree in media or cultural studies
- Students with a degree in the social sciences or humanities wishing to acquire a broad understanding of media and cultural studies with special reference to Asia or Africa
- People with professional experience in film, television, journalism, advertising or public relations
- Students with a degree in social anthropology wishing to pursue more specialist media-related topics along with regional or language-based study
- Students without a previous degree in Anthropology looking for an MA conversion degree to serve as a qualification for pursuing a further research degree in anthropology

Our world is inescapably and continuously transformed through a proliferation of media. The MA in Anthropology of Media at SOAS takes up the challenge of understanding how and why media matter. The programme uniquely combines anthropology, media and cultural studies with specific regional expertise in Asia, Africa and the Middle East. It provides students with critical skills, research methods, a wide-ranging understanding of media and the opportunity to pursue original research projects. The MA in Anthropology and Media is the first and still the only programme in Europe that specialises in bringing together contemporary anthropological concerns with media and cultural studies.

The MA in Anthropology of Media is a recent and rapidly growing field within the larger academic discipline of Anthropology. It both incorporates and challenges the well-established anthropological concerns with visual culture and ethnographic film through a more extensive examination of contemporary media practices. Along with the parallel disciplines of media and cultural studies, Anthropology of Media is now widely recognized as playing an increasingly important and critical role in current debates about media. It provides an alternative approach, which puts the emphasis upon studying the multiple relationships between people and media and thus seeks to anthropologise media and cultural studies. More than just focussing on media texts or technology, Anthropology of Media is marked by the centrality of people and how they relate to media.

The SOAS programme in Anthropology of Media is designed to provide a detailed introduction to the study of media in Asia, Africa, the Middle East and their diasporas. We also use the theoretical and methodological contributions of Anthropology to build upon and challenge Euro-American media and cultural studies. The programme stresses ethnographic approaches to media as cultural practices in social and political contexts where people inhabit, create and engage with media worlds.

Special Features

The Department cultivates several specialist strengths which distinguish it from other anthropology departments in the UK. The most obvious of these is that all members of the Department are specialists on Africa and Asia. Particular attention is given to teaching and researching regional ethnographic areas of expertise. All staff members are simultaneously attached as anthropologists to this Department and as regional specialists to their appropriate regional studies centre within the School.

SOAS also offers strong interdisciplinary support for the study of media including the Centre for Media and Film Studies and a highly regarded Department of Music. We have a dedicated multi-media suite, a radio station and satellite access to a wide range of world television. Further, the Library houses a major collection of books and journals on world media as well as extensive audio-visual materials.

Visit the website http://www.soas.ac.uk/anthropology/programmes/maanthofmedia/

Programme Overview

The programme consists of four units in total: three units of taught examined courses and a one unit dissertation of 10,000 words. Some courses may be taught in other departments in the school.

Core Courses:
- Comparative Media Studies - 15 PAN C009 (1.0 unit).

- Dissertation in Anthropology and Sociology - 15PANC999 (1.0 unit). This is a 10,000 word dissertation on a topic agreed with the Programme Convenor of the MA Anthropology of Media and the candidate’s supervisor.

- Additionally all MA Anthropology students 'audit' the course Ethnographic Research Methods during term 1 - this will not count towards your 4 units.

Foundation Course:
- Theoretical Approaches to Social Anthropology - 15PANC008 (1.0 unit). This is compulsory only for students without a previous anthropology degree.

Option Courses:
- The remaining unit(s) of your programme, either 1 unit of option courses (if taking Theoretical Approaches to Social Anthropology) or 2 units (if exempted from Theoretical Approaches to Social Anthropology), may then be selected from the Option Courses list below.

- Your 1 or 2 total units may be made up of any combination of 0.5 or 1 unit option courses.

- However, courses without a "15PANxxxx" course code are taught outside of the Anthropology Department. No more than 1 unit in total of these courses may be selected.

- Alternatively, one language course may be taken from the Faculty of Languages and Cultures.

Programme Specification 2012/2013 (pdf; 119kb) - http://www.soas.ac.uk/anthropology/programmes/maanthofmedia/file39767.pdf

Destinations

A Masters in the Anthropology of Media at SOAS develops students’ understanding of the world, other peoples’ ways of life and how society is organised. This programme will endow students with specialist understanding of producers, audiences, and other cultural and social aspects of mass media. Over the years the SOAS department has trained numerous leading anthropologists who have gone on to occupy lectureships and professorships throughout the world. Equally, students gain skills during their degree that transfer well to areas such as information and technology, government service, the media and tourism.

Postgraduate students leave SOAS with a portfolio of widely transferable skills which employers seek, including analytical and critical skills; ability to gather, assess and interpret data; high level of cultural awareness; and problem-solving. A postgraduate degree is a valuable experience that provides students with a body of work and a diverse range of skills that they can use to market themselves with when they graduate.

For more information about Graduate Destinations from this department, please visit the Careers Service website (http://www.soas.ac.uk/careers/graduate-destinations/).

Find out how to apply here - http://www.soas.ac.uk/admissions/pg/howtoapply/

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The MA in Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy. Read more

The MA in Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy.

This broad area of study and the terminology applied to it is fluid and expanding. Having culture as the underlying thread, the programme explores areas such as:

  • arts policy and management
  • globalisation
  • cultural relations
  • public diplomacy
  • cultural and arts diplomacy
  • external communications
  • place branding 

This will provide a unique perspective into this field of study, and will examine topics such as mobility of cultural practitioners, cultural identity, intercultural dialogue, mutuality, propaganda, soft power, hegemony, influence and perceptions.

Goldsmiths' location provides you with a unique experience of living in a multicultural world city, which is of great relevance to the study of cultural policy, relations and diplomacy.

You'll study in the Institute for Creative and Cultural Entrepreneurship (ICCE). ICCE's individual and institutional links with an extensive network of organisations, policy advisors and cultural practitioners in those areas in London and in Europe allow you to experience exceptional research and study resources.

Industry links

ICCE’s established organisational links include, for example, the British CouncilVisiting ArtsEUNIC London Hub and Demos. ICCE is also a member of ENCATC (the leading European network on Cultural Management and Cultural Policy education). The Institute is also responsible for fostering the sharing of information and discussion of issues related to international cultural relations across disciplines on the JISCMail list cultural-relations-diplomacy.

Expert staff and invited professionals

Our staff and invited academic and professional experts will enhance your learning. They'll discuss relevant literature and will present case studies and practical examples with local, national and global dimensions involving a range of individuals and organisations, including corporations, governments, international bodies and NGOs.

Modules & structure

Overview

This MA is a 180-credit programme consisting of four 30-credit modules and a 60-credit dissertation. 

The three main modules of the programme, Cultural Policy and Practice, Cultural Relations and Diplomacy I: Foundations and Cultural Relations and Diplomacy II: Explorations provide a strong basis to explore the complexity of this area of study, which is complemented by a varied module offer from across College that brings to the fore related and intersecting themes.

The fourth module of the programme is an option from a selection of modules covering arts engagement, media, business, languages and politics - this is designed to allow you to tailor the programme to your own particular skills and/or interests. 

The teaching methodologies used in these modules will be conducive to creative and independent in-depth and collaborative learning. They'll culminate in the production of a final dissertation in which you will explore in detail a topic building on your interests and knowledge.

The programme allows and encourages you to engage in work placements while attending the modules. These are not a formal part of the programme, but some support will be provided building on ICCE’s extensive experience of internship management and network of contacts.

Core modules 

Option modules

Skills

 Graduates of this programme develop a wide range of skills and competencies.

Knowledge and understanding

You'll be able to:

  • Describe and understand a range of practices, policies, structures and systems in the cultural policy and international cultural relations areas involving a variety of stakeholders (individuals, NGOs, foundations, corporations, governments, international and supranational organisations)
  • Define and understand the use of theories and key concepts in cultural policy, cultural relations and cultural and public diplomacy, such as culture, identity, globalisation, soft power, hegemony, influence, propaganda, mutuality, trust, intercultural dialogue, nation building/branding
  • Discuss the importance of cultural policy in relation to international cultural relations
  • Understand the diverse and changing relationships between culture/arts, politics and international relations
  • Build on your existing experience and/or interest to develop knowledge within cultural policy and international cultural relations

Cognitive and thinking skills

You'll be able to:

  • Analyse and evaluate the role of the 'actors' and their practices, as well as the structures and systems framing cultural policy and international cultural relations
  • Discern how to apply a range of trans-disciplinary concepts and theories to the understanding of policies, practices, structures and systems in the areas of cultural policy, cultural relations and cultural diplomacy
  • Identify and critically analyse contemporary issues
  • Build on your existing experience and/or interest to further develop analytical, critical and conceptual skills within cultural policy and international cultural relations

Practical skills

You'll be able to:

  • Analyse public policies in the areas of culture and international cultural relations at micro and macro levels
  • Devise, develop, conduct and deliver an independent piece of research relevant to cultural policy and international cultural relations, using a self-reflective approach
  • Demonstrate the origins of your thinking in cultural policy and international cultural relations by adequately referencing sources that have been evaluated for credibility, objectivity, accuracy and trustworthiness
  • Communicate effectively and succinctly through oral presentation and express yourself in writing for academic and other audiences, employing when necessary the appropriate ICT tools and skills

Key transferable skills

You'll be able to:

  • Share and exchange expertise and skills with other students and the tutors on the course employing effective written and oral communication skills
  • Demonstrate you are an independent and creative learner able to exercise initiative and personal responsibility for your own learning and planning processes
  • Conduct research methodically to find an answer that is complete, accurate and authoritative
  • Work effectively as part of a team

Find out more about employability at Goldsmiths



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Emerging technologies and practices in trnsition. This Research Master's programme in. Media, Art and Performance Studies. Read more

Emerging technologies and practices in trnsition

This Research Master's programme in Media, Art and Performance Studies is an interdisciplinary and internationally oriented research-based programme which offers an advanced training in academic research skills appropriate for today's highly dynamic and interdisciplinary field of media, visual arts and performance.

Cultural trnsformations

Contemporary media, art and performance increasingly play with and transcend disciplinary boundaries. Intermedial and performative practices both produce and critically investigate cultural transitions in today’s mediatized and performative culture. Such synergies invite to explore how emerging forms of media, art and performance – while historically and culturally embedded - interact with and relate to social and cultural transformations.

Emerging media, art and performance

As a student of this programme, you will be introduced to and specialise in new research areas and methodologies, necessary for investigating emerging media, performance and contemporary art forms within today's rapidly changing culture. In relation to this you will also reflect on the role of the Humanities in both academic and public debates.

A mediatized culture and society

Central concerns in this programme are, amongst others:

  • the role and meaning of (visual) media in a mediatised society, inter- and transmedial practices in theatre, dance, film, television, digital media and visual arts 
  • spectator- and usership, the performative turn in contemporary arts and media
  • technology, materiality and corporeal literacies
  • game, play and activism
  • changing institutions, mobile and/or location-based media, urban interfaces, navigational screen-based practices
  • art and media ecologies

Comparative approach

We approach this broad field from a range of comparative and intermedial perspectives, focusing primarily on the dynamics of change and exchange between media, contemporary arts and performance within a culture and society in transition.

Research questions

In this programme you will reflect on questions such as how media have developed from the time of early cinema up to current new media art; how the definition of 'live' has changed alongside these mediatised cultural forms. How has the performative turn changed the ways we think about audiences? How do media technologies facilitate new methods of self-staging and social performance? What is the influence of media and technology on way we curate and educate in museums and archives and other cultural institutions.

In this age of selfies, datafication, (self-) staging and re-staging, and playful learning, you will examine how various media, art forms, and performance have been used for critical analysis, civic engagement, entertainment and educational purposes. You will do this by asking how digital technologies, dramaturgical and artistic strategies alter ways of dealing with knowledge production and distribution, and how these transitions have contributed to and also ask for new methods of research.

How does the ubiquity of media technology change our understanding of the world and our sense of self within it, as well as how we communicate and act?

After graduation

This programme will train you as a researcher within the field of Media, Contemporary Art and Performance Studies, to either prepare you for a PhD position, or for research-oriented positions in professional contexts of cultural institutions such as archives, museums, art institutions, theatres, for education, (non-)governmental organisations, or in creative industries.

After completing the programme:

  • You have acquired knowledge of the history and the state of the art in media, visual art and performance practice and research, as well as insight in current public, academic and critical debates.
  • You will know how to employ an intermedial and historically informed comparative approach for studying emergent media, art and performance practices, and how to use and develop research methodologies related to this perspective.
  • you’ll have the skills to critically investigate relations and transitions in the field of media, art and performance and are trained to communicate research outcomes to fellow researchers and other professionals, as well as to a general audience.
  • You are equiped with the advanced knowledge level necessary to compete in the academic and professional field.
  • You will have the ability to effectively communicate theoretical insights that will contribute to the field, as well as having broader social and cultural relevance.
  • You are able to reflect upon the social and ethical implications of developments within the field of media, art and performance and contemporary humanities research.

The Research Master’s is aimed at excellent students from both the Netherlands and overseas, who have a background in the history and theory of contemporary art, or media and performance studies with a focus on theatre, dance, film, television, and/or digital media.

Alumni of the Media, Art and Performance Studies Research Master’s have been successful in obtaining PhD positions in various prestigious international programmes. Graduates also find their way to other job markets. For example in the domain of curation, dramaturgy, or media consultancy.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media

• The Digital Edge

• PR Branding and Promotion

• The Business and Politics of Digital Media

• Global Media

• Professional and Promotional Writing

• Digital Skills and Defence

• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in

preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.

-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.

-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.

-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA



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The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes. Read more

Introduction

The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.

Accreditation

The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).

Key information

- Degree type: Postgraduate Certificate, Postgraduate Diploma, MSc
- Study methods: Part-time, Full-time
- Duration: Full-time: MSc, one year Diploma: nine months Part-time: MSc, two years Diploma: 21 months
- Start date: September
- Course Director: Dr Derek Hodge

Course objectives

Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs. The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.

Our approach is founded on the following principles:
- Public relations contributes to the effectiveness of organisations by improving organisational relationships and facilitating public conversations and debate.
- Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation, which necessarily means that it has to help organisations change to meet new agendas of sustainability.
- Teaching strategic public relations can facilitate better public understanding of the occupation, and thus mitigate contemporary cultural stereotypes and prejudice (much fostered by journalists who have an interest in purveying negative images), as well as diffusing core concepts that can benefit Scotland’s private and public sector enterprises: small, medium and large. Improved understanding of this organisational function can aid government and NGOs in political and policy communications.
- In understanding public relations practitioners as being, in some aspects, ‘discourse workers’ it becomes easier to see that the functional role has the potential to contribute to a more enlightened and better-informed society.

Public relations takes place at points of change and moments of transformation in complex contemporary societies. Typically, public relations activity clusters around (i) public policy formation (ii) organisational change and development (iii) public issues such as the environment (iv) major global shifts such as conflict, unstable international environments, globalisation, natural disasters or human disasters such as war or global financial collapse.
Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).
Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Career opportunities

The degrees offer necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors.
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities all over the world.

- Skills you can develop through this course
By studying this course you will gain a solid understanding of the theory behind public relations and you will have many opportunities to put this theory into practice. You will gain practical skills in campaign planning and the production of public relations materials such as news releases, feature articles and blog postings. This material can make up the basis of a portfolio of work which can be shown to potential employers.

- Chances to expand your horizons
Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. The course is recognised by the Chartered Institute of Public Relations and students can attend CIPR Scotland events, allowing them to meet practitioners working in the field and to extend their network of contacts.

- Where are our graduates now?
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Pfizer, Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then on to work as lecturers, teaching and researching public relations in universities all over the world.

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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Smartphones and social media, digital networks and big data, gamification and mobile platforms – new media continue to change the way we live, work and communicate. Read more

Smartphones and social media, digital networks and big data, gamification and mobile platforms – new media continue to change the way we live, work and communicate. This programme interrogates the impact of digital technologies on individuals and society, and provides you with the skills and knowledge to be able to think critically and creatively about new media.

Working both individually and in teams, you will learn about diverse digital media techniques and processes, including coding and hacking, web design, mapping and visualisation, scraping and mining, interactive narratives, animation, digital ethnography, action research, prototyping and iterative design, representation, and more. Through an applied, hands-on approach, you will gain an understanding of the social, cultural and economic roles of new media, and explore what it is like to work in the new media industries.

With a range of optional modules to choose from, you will also be able to expand your knowledge into areas such as multimedia journalism, cinema and photography, political and promotional communication, feminism and the media, and many more. Taught by expert practitioners and researchers, you will gain the knowledge and skills to thrive in this dynamic, fast-paced sector.Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

Depending on your previous experience, you may need to take the module New Media Production Skills to develop your knowledge of visual design software, HTML, CSS, PHP, WordPress, Javascript and animation. The module isn’t assessed so it will appear in your transcript, but won’t count towards your classification.

In each semester you’ll study core modules that build your knowledge of new media contexts and practice. You’ll consider the relationship between new media and contemporary culture and the interactive forms and practices that are emerging. Then you’ll gain practical production, project management and critical skills and respond to new media briefs in collaborative projects.

You’ll then have the chance to broaden your approach with your choice of optional modules, from photography and cinematics to political communication, television narratives and public relations in society.

To demonstrate the skills you’ve gained, you’ll also undertake a major independent project. You can choose to submit a dissertation and take classes on research methods throughout the year, or you can work on a sustained, practical new media project with a written element.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Digital Practices 30 credits
  • New Media Independent Project 30 credits

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Public Relations Theory 30 credits
  • Dissertation and Research Methods 60 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits
  • Multimedia Journalism 30 credits
  • New Media Production Skills 10 credits
  • The Cultural History of Promotional Communication 30 credits
  • Individual Directed Study (New Media) 30 credits
  • Radio Technologies, Industries and Cultures 30 credits
  • New Media Independent Project 60 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Cultures of Contemporary Photography 30 credits
  • Cinematics and Photography 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • Critical Debates in Culture and Place 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction?30 credits

For more information on typical modules, read New Media MA Full Time in the course catalogue

For more information on typical modules, read New Media MA Part Time in the course catalogue

Learning and teaching

You’ll be taught in a mixture of practical workshops, lectures and small group seminars which allow you to discuss your reading and present some of your research to other students. Independent study is also crucial to this degree, allowing you to practice your skills and deepen your knowledge.

Assessment

We also use a range of assessment methods, depending on the modules you choose. They’re likely to include practical projects, essays, reports, group and individual presentations and case studies among others.

Career opportunities

This programme is still relatively new, and digital media are rapidly growing, evolving and expanding.

People with high-level production and project management skills in new media will be in high demand for decades to come, and this programme will equip you with the knowledge and skills to thrive in a wide – and rapidly expanding – range of careers in new media practice.

These could include digital marketing, animation, web design and development, social media, analytics, PR and consultancy among others. You’ll also be well prepared for future research in this young and fast-changing field.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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This interdisciplinary programme will allow you to benefit from the expertise of both the School of Sociology and Social Policy and the School of Media and Communication, enabling you to gain an in-depth understanding of key issues, debates and theoretical perspectives, and to critically analyse the relationship between culture, media and society. Read more

This interdisciplinary programme will allow you to benefit from the expertise of both the School of Sociology and Social Policy and the School of Media and Communication, enabling you to gain an in-depth understanding of key issues, debates and theoretical perspectives, and to critically analyse the relationship between culture, media and society.

Taught by leading researchers in the field, this programme covers key issues and concepts such as: media and social media; consumerism; audiences; representation; globalisation; migration and place; tourism; creative work and material culture. Through its grounding in sociological approaches to the study of culture and media, a concern with questions of power, inequality and identity will be threaded through the course, enabling you to think critically about the relationship between gender, class, race and ethnicity, and the cultural realm.

In addition to developing a specialist knowledge in the field, you will also acquire key transferable skills in research, communication, analytical skills, self-management and group working, which will open up a range of career pathways within the media and creative industries and beyond.

Highlights

  • Benefit from the expertise of both the School of Sociology and Social Policy and the School of Media and Communication.
  • Gain specialist knowledge in the areas of consumerism, media and social media, globalisation, representation and more.
  • Tailor the programme according to your interests with optional modules which cover PR, journalism, identity, cultural history and reality TV.
  • Develop transferable skills including in research, analysis, group work and communication.
  • Prepare for careers in PR, communications and media policy, social and digital media, media market, audience research and others.

Course content

Compulsory modules on Researching Society and Culture, Understanding Society and Culture, and Sociology of Media and Culture, will provide a solid grounding in key sociological theories for the study of society, culture and media, and methodological debates and approaches.

In addition to the core compulsory modules, you will have the opportunity to choose from a range of optional modules delivered by the School of Media and Communication, enabling you to tailor the programme to pursue your specialist interests.

The final dissertation project will allow you to design, develop and implement your own critical research enquiry into an aspect of culture and media.

Course structure

Compulsory modules

  • Researching Culture and Society 30 credits
  • Understanding Society and Culture 30 credits
  • Sociology of Media and Culture 30 credits
  • Dissertation (Media & Culture) 60 credits

Optional modules

  • Public Relations, Culture and Society 30 credits
  • Communication and Public Opinion 30 credits
  • Journalism Practice and Policy 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction? 30 credits

For more information on typical modules, read Society, Culture and Media MA Full Time in the course catalogue

For more information on typical modules, read Society, Culture and Media MA Part Time in the course catalogue

Learning and teaching

Throughout the course you will be exposed to a variety of teaching methods including guest lectures, seminars, presentations, group work, blended learning and independent critical enquiry.

Assessment

Assessment will include a series of short quizzes, a group project, an essay and dissertation.

Career opportunities

The combined nature of the programme will equip you with key transferable skills and the specialist knowledge required to pursue a career in sociology or media and culture. The national and international growth of the media and creative industries has sparked greater demand for graduates who possess advanced skills and knowledge in the field, opening opportunities in communications and media policy, PR, social and digital media, media markets and audience research or other cultural and creative industries.

Additionally, the sociology element of the programme will allow you to apply your knowledge and skills in fields such as education, statutory and voluntary agencies, NGOs (non-governmental organisations), INGOs (international non-governmental agencies) and charities. The programme also provides a basis for progression onto a PhD in sociology and media studies, and a strong grounding for an interdisciplinary PhD.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards. Read more

Introduction

Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards.
1st in Scotland for research in Communication, Cultural and Media Studies (most recent Research Assessment Exercise)
1st in Scotland for Communications and Media (The Independent Complete University Guide, 2011, and The Guardian University Guide, 2011)
The Master’s degree in Media Research, which can also provide the first year of the doctoral course, is designed to give you the necessary skills to carry out advanced interdisciplinary research in the broad field of media studies.

Key information

- Degree type: MRes, Postgraduate Diploma
- Study methods: Full-time
- Start date: September
- Course Director: Professor Richard Haynes

Course objectives

A suite of MRes courses has been developed concurrently by six subject areas: Applied Social Science, Education, Communications, Media and Culture, Management, Nursing, Midwifery and Health and Sports Studies. These courses have a shared core of four modules in generic research skills, plus specialist disciplinary modules and a range of options.
They combine high quality with flexibility and choice for students. Employability is another important focus, with the opportunity for a research placement offered to all MRes students.
This course is designed to provide a basic but extensive training in media research methods. The training provided is multidisciplinary, covering social sciences and humanities approaches. Ideal candidates are those looking for employment in the media for which research training is seen as valuable, as well as those intending to pursue academic careers in the field.

The course:
- Provides a structured analysis of established practices in film and media studies research
- Offers a critical overview of the intellectual frameworks that inform media research to enable you to develop your own approach to researching media institutions, texts and audiences
- Encourages you to explore your personal research interests and support the development of original enquiry through student-centred teaching and assessment

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The course involves lectures, seminars, tutorials, a research project and case study work. Assessment is by means of coursework as specified for each module and includes essays, a literature review, a research report, a seminar presentation and a media text. A dissertation proposal must be submitted by the beginning of the Spring Semester when supervisors are allocated (you will be expected to stay within the areas of current staff interest and expertise). Each dissertation is approximately 12,000 words in length and may take the form of a written publishable academic article or a project report, depending on its focus.

- Research interests
Research interests in Communications, Media and Culture currently include: film theory and analysis; television studies; creative industries and cultural policy; media economics and regulation; digital media and activism; journalism; political communication; sport and the media; public relations; national identity and globalisation; representations of gender and ethnicity; celebrity culture; new media and intellectual property and other aspects of media and popular culture.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Employability

The MRes provides students with both theoretical and practical knowledge of social science research methods and an ability to apply these to the study of the media. The degree is primarily targeted at students needing research training prior to registration for a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods which are transferable to media research for industry, marketing and advertising research, production research and wider aspects of social research consultancy. Former graduates have successfully developed careers as academic researchers and a range of media industry related careers.

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

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This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. Read more
This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. The programme is intended for graduates from the fields of media and communication, the social sciences, advertising and public relations, for individuals already working in the media and trying to gain a more profound understanding of their field, and for others who want to develop and extend the range of their theoretical and professional media skills. It is also a stepping stone for any individual wanting to pursue a PhD in the media and communication field.
You will graduate with a critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees for Chinese and international companies in an increasingly globalised workplace.

The programme will:

• give you an advanced critical understanding of key issues, concepts and theories and the relationship between theory and practice in the fields of media and communication
• instil in you a sound knowledge and understanding of media language and its iterations on different media platforms
• encourage your exploration of the implications of media analysis for work purposes
• help you develop an understanding of current methodology as it is embodied in media and communication practices
• encourage you to engage with theories underlying current views on communicative practices, including the importance of global and local media manifestations
• engage with and critically appreciate the connections made between theory and practice in the field of media and communication
• foster your research skills and techniques
• provide hands-on expertise through practical modules and a work placement

In addition, the programme provides an overview of the contemporary theoretical, methodological, practical and ethical principles that underpin research in the field of media and communication and develops your skills, knowledge and understanding further in the theory and practice of applied media work.

Modules

Students in this programme will study the following modules:
• Global Media Cultures
• Contemporary Media Theory
• Digital Ethics
• Social Media Management
• Contemporary Chinese Media Environment
• Research Methods in Communication
• Interactive and Emerging Technologies
• Advanced Public Relations and Advertising
• Gaming
• Practical Skills Development (audio/video, web design, print media)

Students will graduate with a combination of critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees in an increasingly globalised workplace, for Chinese and international companies.

Facilities

The department has a digital media laboratory, featuring Apple iMac computers, Final Cut Pro X editing software and the Adobe suite of professional digital media production software, in addition to Sony high definition digital video production kits for short film-making, digital media and documentary production.

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How we live with difference is the key issue of our time. Issues relating to race and ethnicity, whether immigration, Islamophobia, #blacklivesmatter, or media diversity, are at the forefront of public debate. Read more

How we live with difference is the key issue of our time. Issues relating to race and ethnicity, whether immigration, Islamophobia, #blacklivesmatter, or media diversity, are at the forefront of public debate. The MA in Race, Media and Social Justice will equip you with critical and theoretical tools to unpack and deepen your understanding of contemporary debates on race, ethnicity and racism.

Goldsmiths is a centre of pioneering critical race scholarship and you will be taught by leading figures in the field. This interdisciplinary degree will introduce you to a range of different theoretical and philosophical approaches to race and ethnicity, including postcolonial and critical race theories, poststructuralist approaches, and theories of intersectionality.

The focus on the cultural industries which underpins the degree enables you to apply these theories to understand why representations of race and ethnicity take the shape that they do in news, film and social media. A series of industry talks from BAME practitioners working in the industry is designed to expand your practical as well as academic insight into issues of diversity in the media and other sectors.

This MA is taught across two departments - Media and Communications and Sociology – that are recognised as world-leading in their respective disciplines. As a postgraduate student you will join the active intellectual community at Goldsmiths, while learning the skills that you will be able to apply to a range of careers, from media, to policy, to charity/NGOs and other forms of social enterprise.

Modules & structure

Core modules

You will study these core modules:

Option modules

You also take 60 credits of option modules from within the Departments of Media and Communications and Sociology, or relevant modules from other departments at Goldsmiths such as Theatre and PerformancePolitics and International RelationsEnglish and Comparative LiteratureCentre for Cultural Studies and Anthropology.

Examples of modules that may be of particular interest to students on this course include:

Assessment

Assessment consists of coursework, extended essays, reports, presentations, practice based projects or essays/logs, group projects, reflective essays, and seen and unseen written examinations.

Skills

This degree will equip you with the ability to recognise and negotiate sensitive ethical issues in research and representation. You will also hone your ability to listen and speak to diverse audiences.

As a graduate from this degree you will develop excellent critical thinking and teamwork skills. The practical and research elements of the course will also equip you with the skills to design and implement projects. These transferable skills are highly valued by employers across many sectors.

Careers

The knowledge and skills you will graduate with from this degree will mean you are well-equipped to enter a diverse range of roles, particularly in relation to issues of equality, diversity and social justice. This could include governmental and public administration roles, NGO and charity work, policy work, and business and communications. Moreover, the emphasis on media will suit graduates interested in careers in creative and cultural industries.



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