Learn how psychology can be used to understand the interaction of audiences with media.
During you time with us, you will explore the psychological effects of media, how media use can be researched and evaluated, and how to communicate with different audiences across different media.
Join a unique learning environment, where you will interact with a multi-disciplinary team of experts in psychology, media and human-interactions.
If you want to pursue a career in the communications professions or media research, this course will provide you with a unique set of relevant skills.
This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.
The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:
This course will be delivered through a mixture of formal lectures, problem-based learning, workshops, debates, online learning resources, Wikis, Skype, group work, discussion activities, and presentations.
Assessment takes a number of forms including:
Media Psychology will be delivered at MediaCityUK so you will be right at the heart of the Northern creative industry. Based at Salford Quays, you will have access to some of the best facilities in the world for digital and media research.
This master's has been designed to meet the growing need for graduates with an advanced knowledge and skill set to understand the relationship between psychology and the media.
With this qualification, you could pursue a career in psychological consulting within media industries, social media management, user testing, advertising, public relations, marketing, media analysis, media research and development, and academia.
This course will involve a number of guest speakers from media industries and you will benefit from the close proximity to major media organisations at MediaCityUK.
A master's level qualification is essential for psychology graduates to progress their psychology career. Psychology graduates who have a master's degree in media psychology will be well placed to compete for a place on doctoral level research, clinical, health or forensic psychology, all of which have communication at their core.
If you choose to specialise in Community Psychology, you'll develop the practical skills you need to apply psychological techniques to a range of social issues. New Zealand is becoming a more diverse society, so it's vital you can apply these techniques in a fair and culturally sensitive way – during your MAppPsy(Com) you'll learn how to do this. You'll develop the ability to analyse complex situations and plan appropriate actions. You'll be introduced to research and inquiry methods, and carry out your own practical research. Throughout your studies, you'll gain an in-depth understanding of the key ideas, principles and fundamental values relating to this area of psychology.
In the first year of your MAppPsy(Com) studies, you'll gain experience in human and social services by completing a programme evaluation for a service provider. In the second year, you'll gain this experience by working with a relevant community organisation or organisations.
The MAppPsy(Com) also provides a pathway into the Postgraduate Diploma in the Practice of Psychology (Community Psychology). This is a one year work-based programme accredited by the New Zealand Psychologists Board, which enables graduates to become registered as psychologists in New Zealand.
Students in the MAppPsy(Com) must pass the equivalent of 240 points at 500 level.
This is made up of 75 points from the following compulsory papers (or equivalent papers from another university)
And 30 to 90 points from optional 500 level papers in Psychology, Human Development, Anthropology, Development Studies, Screen and Media Studies, Geography, History, Sociology, Women's and Gender Studies, Demography, Political Science, Philosophy and Public Policy.
In the second year of study students will complete either a 60-point dissertation (PSYC592) or a 90-point thesis (PSYC593) or a 120-point thesis (PSYC594). Although the regulations offer students the option of a 60-point dissertation, in practice students are strongly encouraged to take either the 90 or 120-point option.
Up to 120 points of the MAppPsy may be waived for students who have already completed four-year degrees (for example, an honours degree or other four-year undergraduate degree) provided that:
Optional papers should be selected in consultation with the Community Psychology Programme Convenor.
Once you've gained your MAppPsy(Com), you'll be qualified to work in health services, community service organisations, government departments and in private practice. You may choose to do contract work with human service organisations as a researcher, trainer or consultant.
The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.
At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.
Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativitiy) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.
Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the departments Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.
On this programme you will study the following modules:
Neuroaesthetics (15 Credits): This module provides an in-depth introduction into the cognitive neuroscience of art appreciation, aesthetic perception and judgement from a basic science and an applied perspective. Topics include: psychological theories of aesthetic appreciation, aesthetic evolution, brain mechanisms of pleasure and reward, face and body attractiveness, and aesthetic science across the visual and performing arts, in laboratory and real-world settings.
Creativity (15 credits): This module provides a comprehensive introduction to the science of creative cognition. Adopting a multidisciplinary approach, this module covers latest research findings from various disciplines within cognitive psychology, social psychology, comparative and developmental psychology, creative arts and media, and neuroscience
Foundations of Neuroscience (15 credits): This module covers brain anatomy and function as well as an introduction to the available techniques to study the neural basis of behaviour. Topics range from single neuron architecture to the functional organization of brain systems. Neuroimaging methods covered include: fMRI, EEG, MEG and TMS.
Statistical Methods and Experimental Design (30 credits): This module covers experimental design and the theory and practice of quantitative data analysis. You will cover statistical techniques in the lectures, and learn to implement these techniques using statistical software in computer-based tutorials and workshops.
Research Skills/ Invited Speaker Series (15 credits): This module covers fundamental research skills: seminars on bibliographic searching, essay writing, research report writing, oral presentation skills, career planning and lab sessions. The second strand exposes students to cutting edge research in the field of aesthetic and creative cognition by means of an invited speaker series from a variety of academic disciplines, the creative industry and arts organizations. This module will be shared with students on the MSc in Music, Mind and Brain.
Research Project with an interdisciplinary focus (60 credits): You will conduct a quantitative research project in relation to aesthetics or creativity. The course encourages interdisciplinary and collaborative projects with other departments at Goldsmiths, or with external partners such as arts organizations or the creative industry.
Optional Modules (2 x 15 credits): You will choose two optional modules from within the Psychology Department (Advanced Quantitative Methods, Magic and the Mind) or collaborating Departments including Computing (Physical Computing and Workshops in Creative Coding), Media and Communications (Embodiment and Experience, Politics of the Audio-visual) and the Institute of Management Studies (Psychology of Marketing and Advertising, Consumer Behaviour). Optional modules will complement the scientific perspective with alternative views, approaches and extend your knowledge and skill base.
Please note that not all modules will be available and may change subject to approval