Learn how psychology can be used to understand the interaction of audiences with media.
During you time with us, you will explore the psychological effects of media, how media use can be researched and evaluated, and how to communicate with different audiences across different media.
Join a unique learning environment, where you will interact with a multi-disciplinary team of experts in psychology, media and human-interactions.
If you want to pursue a career in the communications professions or media research, this course will provide you with a unique set of relevant skills.
This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.
The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:
FULL-TIME
PART-TIME
This course will be delivered through a mixture of formal lectures, problem-based learning, workshops, debates, online learning resources, Wikis, Skype, group work, discussion activities, and presentations.
Assessment takes a number of forms including:
Media Psychology will be delivered at MediaCityUK so you will be right at the heart of the Northern creative industry. Based at Salford Quays, you will have access to some of the best facilities in the world for digital and media research.
This master's has been designed to meet the growing need for graduates with an advanced knowledge and skill set to understand the relationship between psychology and the media.
With this qualification, you could pursue a career in psychological consulting within media industries, social media management, user testing, advertising, public relations, marketing, media analysis, media research and development, and academia.
This course will involve a number of guest speakers from media industries and you will benefit from the close proximity to major media organisations at MediaCityUK.
A master's level qualification is essential for psychology graduates to progress their psychology career. Psychology graduates who have a master's degree in media psychology will be well placed to compete for a place on doctoral level research, clinical, health or forensic psychology, all of which have communication at their core.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and HMKW Frankfurt and taught in German at HMKW Cologne (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Features
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Learning outcomes
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
Modules
General modules (selection of the optional subjects)
-Media Law
-Media Asset Management
-Media Psychology
-Intercultural Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Tuition fees
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf
If you choose to specialise in Community Psychology, you'll develop the practical skills you need to apply psychological techniques to a range of social issues. New Zealand is becoming a more diverse society, so it's vital you can apply these techniques in a fair and culturally sensitive way – during your MAppPsy(Com) you'll learn how to do this. You'll develop the ability to analyse complex situations and plan appropriate actions. You'll be introduced to research and inquiry methods, and carry out your own practical research. Throughout your studies, you'll gain an in-depth understanding of the key ideas, principles and fundamental values relating to this area of psychology.
In the first year of your MAppPsy(Com) studies, you'll gain experience in human and social services by completing a programme evaluation for a service provider. In the second year, you'll gain this experience by working with a relevant community organisation or organisations.
The MAppPsy(Com) also provides a pathway into the Postgraduate Diploma in the Practice of Psychology (Community Psychology). This is a one year work-based programme accredited by the New Zealand Psychologists Board, which enables graduates to become registered as psychologists in New Zealand.
Students in the MAppPsy(Com) must pass the equivalent of 240 points at 500 level.
This is made up of 75 points from the following compulsory papers (or equivalent papers from another university)
Core Papers
And 30 to 90 points from optional 500 level papers in Psychology, Human Development, Anthropology, Development Studies, Screen and Media Studies, Geography, History, Sociology, Women's and Gender Studies, Demography, Political Science, Philosophy and Public Policy.
In the second year of study students will complete either a 60-point dissertation (PSYC592) or a 90-point thesis (PSYC593) or a 120-point thesis (PSYC594). Although the regulations offer students the option of a 60-point dissertation, in practice students are strongly encouraged to take either the 90 or 120-point option.
Up to 120 points of the MAppPsy may be waived for students who have already completed four-year degrees (for example, an honours degree or other four-year undergraduate degree) provided that:
Optional papers should be selected in consultation with the Community Psychology Programme Convenor.
Once you've gained your MAppPsy(Com), you'll be qualified to work in health services, community service organisations, government departments and in private practice. You may choose to do contract work with human service organisations as a researcher, trainer or consultant.
The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.
At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.
Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativitiy) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.
Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the departments Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.
On this programme you will study the following modules:
Neuroaesthetics (15 Credits): This module provides an in-depth introduction into the cognitive neuroscience of art appreciation, aesthetic perception and judgement from a basic science and an applied perspective. Topics include: psychological theories of aesthetic appreciation, aesthetic evolution, brain mechanisms of pleasure and reward, face and body attractiveness, and aesthetic science across the visual and performing arts, in laboratory and real-world settings.
Creativity (15 credits): This module provides a comprehensive introduction to the science of creative cognition. Adopting a multidisciplinary approach, this module covers latest research findings from various disciplines within cognitive psychology, social psychology, comparative and developmental psychology, creative arts and media, and neuroscience
Foundations of Neuroscience (15 credits): This module covers brain anatomy and function as well as an introduction to the available techniques to study the neural basis of behaviour. Topics range from single neuron architecture to the functional organization of brain systems. Neuroimaging methods covered include: fMRI, EEG, MEG and TMS.
Statistical Methods and Experimental Design (30 credits): This module covers experimental design and the theory and practice of quantitative data analysis. You will cover statistical techniques in the lectures, and learn to implement these techniques using statistical software in computer-based tutorials and workshops.
Research Skills/ Invited Speaker Series (15 credits): This module covers fundamental research skills: seminars on bibliographic searching, essay writing, research report writing, oral presentation skills, career planning and lab sessions. The second strand exposes students to cutting edge research in the field of aesthetic and creative cognition by means of an invited speaker series from a variety of academic disciplines, the creative industry and arts organizations. This module will be shared with students on the MSc in Music, Mind and Brain.
Research Project with an interdisciplinary focus (60 credits): You will conduct a quantitative research project in relation to aesthetics or creativity. The course encourages interdisciplinary and collaborative projects with other departments at Goldsmiths, or with external partners such as arts organizations or the creative industry.
Optional Modules (2 x 15 credits): You will choose two optional modules from within the Psychology Department (Advanced Quantitative Methods, Magic and the Mind) or collaborating Departments including Computing (Physical Computing and Workshops in Creative Coding), Media and Communications (Embodiment and Experience, Politics of the Audio-visual) and the Institute of Management Studies (Psychology of Marketing and Advertising, Consumer Behaviour). Optional modules will complement the scientific perspective with alternative views, approaches and extend your knowledge and skill base.
Please note that not all modules will be available and may change subject to approval
This Masters is ideal for those who have an undergraduate degree in Psychology or a related discipline and would like to build more knowledge and skills highly valued both in academic research and the clinical professions. The MSc is an ideal platform from which to progress to PhD studies, particularly in Cognitive or Social Neuroscience. Students will also be well-equipped should they wish to undertake further professional training in Clinical Psychology, or a related discipline.
This Masters degree bridges three research and clinical disciplines:
The major aim of this programme is to provide you with a thorough grounding in the neuroscience that underpins human cognitive brain function, clinical, social and affective interaction, and neuropathology.
Teaching will comprise of seminars, lectures, computing and statistics classes, and supervision of an individual research project. Your learning experience during the programme will be enhanced by an invited speaker’s programme of external experts who work in Clinical, Social or Cognitive neuroscience.
You will have access to all the facilities and laboratories in the Psychology Department. Check our labs facilities in the Cognitive Neuroscience Research Unit (CRNU), the Baby lab, the Autism Research Group (ARG), the Human Memory Research Group, etc. For a full list of facilities visit the Psychology Department.
Our members have experience with a wide range of neuroscientific techniques, including neuropsychological testing, psychophysics, electrophysiology, and neuroimaging methods. We have particular strengths in the use of Electroencephalography (EEG), Transcranial magnetic stimulation (TMS) and Transcranial Electric Stimulation (a weak current applied to the scalp), in addition to measures of human behaviour (e.g. response times, response errors, and eye movements) and physiological measures (e.g. galvanic skin response and heart rate).
We test neurologically normal individuals, special populations (e.g. people with synesthesia) and people with expertise or acquired skills (e.g. dancers, musicians, athletes), as well as people with brain damage (e.g. neglect or split-brain patients), psychiatric diagnoses (e.g. schizophrenia), sensory deficits (e.g. visual and hearing impairments) and developmental disorders (e.g. dyslexia or autism).
We facilitate clinical internships through our specialist research Centre for Psychological Wellbeing and Neuroscience (CPWN) and with the local Mind centre.
Teaching will be comprised of lectures, seminars, group work and discussions, workshops and tutorials, reports, computing and statistics classes and the individual research dissertation.
You will undertake independent study, supported by the teaching and learning team, and will receive detailed feedback on your coursework. You will be provided with assessment and grade-related criteria which will outline your intended learning outcomes, along with the skills, knowledge and attitudes you are expected to demonstrate in order for you to complete an assessment successfully. You will also be assigned a personal tutor as your primary contact, who will advise you on academic matters and monitor your progress through the programme.
You will find a supportive vibrant research environment in the Department. The course is taught by academics, who are internationally recognised experts in their field with different backgrounds in clinical, social and cognitive neuroscience.
Check out what is going on in our laboratories and at the Center for Psychological Wellbeing and Neuroscience (CPWN).
Find our more about our work on our Facebook group.
Your learning will be assessed through essays, examinations, oral presentations, research methods projects and interpretation of statistical analyses, formal research proposals and a dissertation.
The programme consists of eight taught modules worth 15 credits each with around 30-34 hours of face-to-face contact, supported by online resources and an empirical research project (worth 60 credits).
You will learn about the latest advances in clinical, social and cognitive neuroscience and develop an appreciation of the reciprocal nature of research and practice in these domains. For example how insights from functional neuroimaging inform our understanding of neurological disorders and how clinical observations inform neurocognitive modelling.
This course will provide you with knowledge and skills highly valued both in academic research and the clinical professions. The MSc is an ideal platform from which to progress to PhD studies, particularly in Cognitive or Social Neuroscience. You will also be well-equipped should you wish to undertake further professional training in Clinical Psychology, or a related discipline.
The knowledge and skills you will acquire in this programme are highly valuable, whether you choose to pursue further research or an applied occupation. They will enhance your employability prospects in a wide range of sectors including the pharmaceutical industry, neuromarketing, the computing industry, science and the media, science and the arts, business or education.
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