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Masters Degrees (Media Practice)

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.

To present the principles, theories and techniques surrounding video making.

To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.

To provide a critical overview of the role of public relations (PR) and promotional practice.

To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design

• Video and Documentary Making

• Public Relations (PR), Branding and Promotion

• Reporting Terrorism

• Global Media

• Risk Reporting

• The Business and Politics of Digital Media

• Development Communications

• Online Journalism

• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.



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This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind. Read more
This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as: mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately ten per cent of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

Adobe Systems (UK) fully support the programme with high recommendation, based on the development and key principles the course offers, which is rare and unique. We embrace excellent contracts within the interactive media and games industries, including regular visits and master classes from industry professionals at the top of their game from Adobe to Sony.

Adobe Systems (UK), said: “This Interactive Media degree offers an ideal grounding for those wishing to work in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media stars…! ”

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable, and quickly gain industry recognition through our end of year show.

“It’s a really multi-faceted MA, bringing together creativity, technology skills and digital media, with an entrepreneurial thread.” – 2015 Graduate.

Our students learn to examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life, for commercial trajectories through practiced based projects.

As one of the top 100 international universities in the world, the University of Westminster's School of Media, Arts and Design currently boasts a series of professional recording studios, a new teaching recording studio, professional technology labs and access to an array of post-production, and multimedia facilities built and equipped to the highest standards.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master's degree you will develop commercial-level interactive media and digital content production skills.

Course content

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

Students are encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways, research and the experimental application. You will also have hands-on experience creating content for, iPad, iPhone, iPod, Playstation , Xbox, Oculus Rift and content rich media websites, advanced web production and design, design for interface all of this with the user in mind. The course will provide skills in the relevant multimedia software, media rich web production, Unity, UdK, website design and development to mobile app development. You will be taught creative coding, interfaces and the course encourages the use a wide range of programming languages delivered by industry practitioners. We also have accreditation opportunities within Adobe and Apple for those students wanting to develop their skills more prolifically within select software.

These include mobile apps, mainstream games, interactive installation, sonic media and eMarketing, with an emphasis on core creative skills. The course also prepares and enhances your ability in producing interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology form a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

Modules

-Applied Innovation and Interactive Design
-Mobile Apps and Wearable Devices
-Entrepreneurship and Project Management for Creative Industries
-Social Media and E-Marketing
-Hack Lab and Creative Technologies
-UX Design and Development
-Major Project

Associated careers

There are many highly desirable careers that students from this course can go on into such as: interactive media, app development, new media production, interactive development, advanced web producer, content manager, UX designer, project management, media, digital marketing, media design, online branding, interactive game design, web production, game designer, media advertising, information design, digital production, strategic development, online advertising, UX architect, digital SAM, mobile UX, front end development, wen development, email marketing executive, ecommerce digital marketing manager, .net developer, UX designer academic publisher, UX researcher, social media executive, digital designer, digital advertising, SEO consultant, content marketing specialist, interaction designer, digital project manger, optimisation manager and digital content production. Digital marker, creative technologist, rich media website developer, games producer, social media manger, museum installation, VR gaming, VR advertising.

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COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

Digital Media Practice

Choose from any of the modules available on the specialist pathways

Advertising, Marketing and Branding Design

  • Marketing Communication
  • Brand Design and Strategy

Design Thinking

  • Design Communication
  • Design Research

Interaction Design

  • AR and VR Interaction
  • Narrative and Storytelling

Motion Graphics

  • Motion Graphics
  • Transmedia Storytelling

Visualisation

  • 3D Visualisation
  • Infographic Communication

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start Date: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



Read less
COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

Choose from any of the modules available on the specialist pathways

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start dates: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. Read more
Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. This programme equips you for a creative media career, offering network contacts, an impressive portfolio and essential practical skills.

About the programme

This unique programme will help you explore and consolidate your creative identity, working with others from diverse creative backgrounds to nurture your creative potential and create new opportunities to help sustain your career.

Informed by research excellence and expert professional practice, the programme will bring out your creative potential, while providing the critical focus essential to respond flexibly to new opportunities and sustain your career.

Practical experience

The Pg Diploma and Masters programmes offer work-related learning through the module Creative Skills 2, either as a placement in the screen and broadcast industries and/or work on a professional project.

Your learning

There are three stages:

- Postgraduate Certificate (60 credits):
Core modules (20 credits each at SCQF 11 unless otherwise noted) include:
• Creative Skills 1 – introducing new creative skill areas in short creative projects

• Critical Media Contexts – an essential overview of contemporary critical debate

• Creative Media Practice – intensive CPD workshops with reflective analysis

Students choose one option including:
• Motion Graphics (SCQF 10)
• Producing for Film & Television (SCQF 10)
• Producing Factual Formats (SCQF 10)
• Writing the One Act Play (SCQF 10)
• Music Film and Sound Aesthetics (SCQF 10)
• Podcasting and New Media (SCQF 10)

- Postgraduate Diploma (120 credits):
• Creative Skills 2 – a placement in the screen and broadcast industries and/or work on a professional project

• Collaborative Project – a previous venture won the 2013 BAFTA New Talent Award

• Research: Critical Development – introduction to research methods associated with creative practice and preparation of a creative research proposal

- MA (180 credits):
A substantial practice-led research project, e.g. production of a feature screenplay, a documentary or digital media project. Previous successful Masters creative projects include an e-publishing project for fairy stories which was subsequently funded by Creative Scotland.

Our Careers Adviser says

Graduates have found roles such as independent producer; scriptwriter; TV development producer; documentary maker; and digital media producer/ developer. For graduates of design for the moving image, careers include artist filmmaker and motion graphics designer.

Financial support

In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check http://www.saas.gov.uk for 2016/17 loan info.

Great facilities

Accreditation by Creative Skillset, the Sector Skills Council for Creative Media, has led to the creation of the UWS Creative Media Academy. Operating across our campuses and through the UWS Glasgow Creative Enterprise Cluster, the Academy offers:
• A wide range of practice-led programmes

• First-rate facilities including an £81million investment in our new campus at Ayr

• Teaching in skills which are in demand by the creative industries

Research excellence

Our vibrant research culture spans a wide range of areas, including:
• providing advice on the cultural and educational aspects of the Olympic and Commonwealth Games

• student and industry collaboration on the creation of transmedia projects that offer real research and development potential and generate new online experiences for mobile and tablet users

• practice-led research in popular music, theatre, broadcasting and the visual arts

• new media art, ethics and emerging media technologies

• collaboration with leading arts festivals and venues including CCA Glasgow and Film City Glasgow

• creative writing for fiction, film, theatre and TV, working with leading broadcasters and arts companies

• cultural policy, cultural practice and cultural economy in Scotland and Europe, from small island communities to large urban areas

• participatory arts and media practice, community regeneration and public art

• journalism, politics and media representation

• the future of journalism and social media

• independent film and new media

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The MA in 21st Century Media Practice (formerly Media Production MA) aims to provide the ground for producing new and innovative forms of practice in media production that are socially, politically, economically and ethically engaged with everyday life. Read more
The MA in 21st Century Media Practice (formerly Media Production MA) aims to provide the ground for producing new and innovative forms of practice in media production that are socially, politically, economically and ethically engaged with everyday life. Joining a participatory and engaged community of practice is what makes the course a special and stimulating experience.

WHY CHOOSE THIS COURSE?

The MA is committed to opening up media education and practice to current debates and the massive changes occurring within the media landscape.

You will be involved in practical hands-on projects throughout the course using our extensive media resources.

Projects are based on a structured approach to research, writing, presentation and production.

WHAT WILL I LEARN?

Skye plus video Students are taken seriously as media producers. The course offers a creative space in which experimental and innovative ways of working can be accommodated.

It is based in critical practice and invites the students to respond to the problems of media production now and how it has been shaped by key historical practitioners.

By making students as much aware of the historical contingencies as they are of the latest practical, technological and theoretical developments within the profession, the MA in 21st Century Media Practice seeks to equip them with the means to construct new forms of material imagination.

This imagination is, by definition, a form of shared social and political engagement with the world.

Modules
-Critical Media Praxis
-Emergent Media Praxis
-Sensory Praxis
-Narrative Forms
-Final Project

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

With its emphasis on media futures and media business, this MA is ideal for you whether you are a graduate continuing from your BA or someone in the industry who wants time and space in a supportive yet rigorous atmosphere to look at where and how you want to work next.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

  • AR and VR Interaction
  • Narrative and Storytelling

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start dates: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



Read less
COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

  • 3D Visualisation
  • Infographic Communication

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start date: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred (Winchester) or at our West Downs Campus (Winchester)

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



Read less
COURSE OVERVIEW . Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW 

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

  • Design Communication
  • Design Research

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers. 

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start Date: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus, Winchester or at our West Downs Campus, Winchester

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures



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COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

  • Motion Graphics
  • Transmedia Storytelling

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start Dates: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus, Winchester or at our West Downs Campus, Winchester.

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.



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This programme aims to deepen student’s knowledge of media and practice, by allowing them to conduct research in the field of media theory, communication and media forms. Read more
This programme aims to deepen student’s knowledge of media and practice, by allowing them to conduct research in the field of media theory, communication and media forms. Drawing on a wide range of expertise within the school, you will have the opportunity to develop, sustain, consolidate and resolve a self-directed programme of work in the field of media, either creative or theoretical, over an extended period of time. The module is divided into two taught modules and a substantial independent piece of work, supervised by specialist professional staff in the field. Successful applicants for this programme will have an excellent first degree in a relevant discipline or equivalent practical/industrial experience, and a demonstrated ability to work independently to bring a self-directed project to completion.

Modules:

Media, Culture, and Creativity Theory: This module builds on one of the School of Creative Studies and Media Department’s greatest strengths, by bringing students together with other practitioners and researchers from other fields of study in a forum for a wider discourse about current research in the media and creative industries. The module will provide a systematic overview of major 20th and 21st century critical schools and theoretical approaches, which are key for an advanced understanding of how to read and analyse creative, cultural and media artefacts such as fiction, non-fiction, poetry, drama, film, video games and other new media texts.

Research Methods: This module equips you with an understanding and critical overview of key methodological issues associated with various types of research in the Media, Cultural and Creative Industries, in preparation for the dissertation.

MRes Humanities Dissertation: With guidance from academic staff, students following the MRes Humanities Dissertation module will be asked to choose a topic of their own, for further research. Students will be expected to produce an independently researched piece of work which will reflect the knowledge and skills acquired from the taught modules. The topic chosen may be specific to one culture or comparative.

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Social media, citizen journalism, activist media, participatory media and specialised broadcast media are successfully used to inform and engage audiences outside established channels of communication for issues such as. Read more
Social media, citizen journalism, activist media, participatory media and specialised broadcast media are successfully used to inform and engage audiences outside established channels of communication for issues such as:
-Social inequality
-Human rights
-Gender issues
-Environmental change

This course combines a critical analysis of development, democratisation processes and social change with the acquisition of creative and technical media production skills.

You focus on media as a tool for social and political change in the context of (international) development and social change. There is a strong emphasis on the role of civil society in effecting social change in this MA.

How will I study?
You’ll learn in small groups with fellow students from around the world. You’ll acquire a range of practical media skills and can specialise in photography, film or multimedia.

You can also focus on topic-based fields such as poverty, environmental change, media regulation or migration.

Assessment consists of:
-A variety of practical media projects
-Critical reflection reports
-Presentations
-Essays

The final project (work placement, independent media project or written dissertation).

Placement
Your final project can be an independent media project shot anywhere in the world, a written dissertation or a work placement. Work placements take the form of an eight-week work experience in a charity, NGO or media company. Previously, placements have been at institutions such as Oxfam, Unicef and the United Nations.

Scholarships
Our aim is to ensure that every student who wants to study with us is able to despite financial barriers, so that we continue to attract talented and unique individuals.

Chancellor's International Scholarship (2017)
-25 scholarships of a 50% tuition fee waiver
-Application deadline: 1 May 2017

HESPAL Scholarship (Higher Education Scholarships Scheme for the Palestinian Territories) (2017)
-Two full fee waivers in conjuction with maintenance support from the British Council
-Application deadline: 1 January 2017

USA Friends Scholarships (2017)
-A scholarship of an amount equivalent to $10,000 for nationals or residents of the USA on a one year taught Masters degree course.
-Application deadline: 3 April 2017

Careers
Civil society institutions, social movements and international development agencies increasingly require skilled and creative people to apply digital media technologies in enhancing their capacity to communicate, interact and influence within and across borders.

This MA has been developed specifically for those seeking employment in:
-Global or national media industries
-NGOs and the international voluntary sector
-International development institutions
-Independent media production companies

Read less
Social media, citizen journalism, activist media, participatory media and specialised broadcast media are successfully used to inform and engage audiences outside established channels of communication for issues such as. Read more
Social media, citizen journalism, activist media, participatory media and specialised broadcast media are successfully used to inform and engage audiences outside established channels of communication for issues such as:
-Social inequality
-Human rights
-Gender issues
-Environmental change

This course combines a critical analysis of development, democratisation processes and social change with the acquisition of creative and technical media production skills.

You focus on media as a tool for social and political change in the context of (international) development and social change. There is a strong emphasis on the role of civil society in effecting social change in this MA.

How will I study?

You’ll learn in small groups with fellow students from around the world. You’ll acquire a range of practical media skills and can specialise in photography, film or multimedia.

You can also focus on topic-based fields such as poverty, environmental change, media regulation or migration.

Assessment consists of:
-A variety of practical media projects
-Critical reflection reports
-Presentations
-Essays
-The final project (work placement, independent media project or written dissertation)

Placement

Your final project can be an independent media project shot anywhere in the world, a written dissertation or a work placement. Work placements take the form of an eight-week work experience in a charity, NGO or media company. Previously, placements have been at institutions such as Oxfam, Unicef and the United Nations.

Scholarships

Our aim is to ensure that every student who wants to study with us is able to despite financial barriers, so that we continue to attract talented and unique individuals.

Chancellor's International Scholarship (2017)
-25 scholarships of a 50% tuition fee waiver
-Application deadline: 1 May 2017

ESRC 1+3 and +3 Scholarships (2017)
-A number of ESRC-funded standalone PhD and PhD with Masters scholarships across the social sciences.
-Application deadline: 30 January 2017

HESPAL Scholarship (Higher Education Scholarships Scheme for the Palestinian Territories) (2017)
-Two full fee waivers in conjuction with maintenance support from the British Council
-Application deadline: 1 January 2017

USA Friends Scholarships (2017)
-A scholarship of an amount equivalent to $10,000 for nationals or residents of the USA on a one year taught Masters degree course.
-Application deadline: 3 April 2017

Faculty

You will be taught by faculty from the School of Media, Film and Music and also by faculty from the School of Global Studies.

Careers

Civil society institutions, social movements and international development agencies increasingly require skilled and creative people to apply digital media technologies in enhancing their capacity to communicate, interact and influence within and across borders.

This MA has been developed specifically for those seeking employment in:
-Global or national media industries
-NGOs and the international voluntary sector
-International development institutions
-Independent media production companies

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The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology. Read more

The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.

The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

The MA offers two pathways:

Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives

Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:

  • Animation
  • Photography
  • Video and other forms of moving image
  • Software and web design
  • Hybrid forms of image making

Acclaimed academics and practitioners

Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.

Work placements and internships

The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from GoogleThe Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.

Facilities

Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.

The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.

An established record

The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:

  • the history, sociology and philosophy of digital media
  • the application of critical conceptual skills to specialist areas and future forms of media
  • multimedia skills in image making (photography, video, animation, graphic art) script writing, journalism and documentary 

MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.

Modules & structure

Overview

The programme consists of:

  • Two compulsory core modules
  • Pathway 1 - between two and four option modules (worth 60 credits) OR
  • Pathway 2 - a two-term practice block (worth 30 credits) and either one or two option modules (worth 30 credits)
  • The dissertation or the practice/theory project

Core modules

Assessment

Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.

Skills

We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.

Careers

Our programme provides a theory and practice pathway and prepares students for work in the following areas:

  • media and creative industries; advertising, marketing and PR (graduates of the MA Digital Media have found work with Virgin Media, Google, the BBC and other leading organisations worldwide)
  • research and academia (graduates from this programme have gone on to study for PhD degrees in higher education institutions around the world and also here with us)
  • media production and new media art (graduates have exhibited, published and produced work in photography, journalism, TV, documentary, film and multimedia)


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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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