The recent growth in new media management has seen a rise in and demand for skilled creative media management professionals, who are not only confident in deploying media technologies and platforms but also in management practices, methods and experience to drive forward the latest media advances.
Your studies are based in our modern media labs in the Department of Media Arts and Communication. Many of our academic staff bring industry experience to their teaching. The course also includes a regular programme of industry speakers and client based projects, as well as a foundation for those wishing to move into media management roles within organisations, recognise existing skills and knowledge through a formal qualification, or start their own media business.
The course is made up of eight taught modules, plus a major linked project where you could work with or within an organisation. All modules are mandatory and have been tailored to match the in demand skills and experience of the creative media industry. The vast majority of teaching is in small groups (typically less than 20) allowing for bespoke delivery.
Students will gain an understanding of how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. The course uses industry-standard software and hardware tools such as Adobe and Apple software in well-equipped media studios and associated lab facilities. The course is designed to develop business awareness, entrepreneurial skills, management confidence and a portfolio of industry experience through client based media projects, industry networking and digital media industry insight.
You study a range of modules designed to prepare you for real world challenges. Typical projects may include • management of communication channels for promotion and marketing • creation of digital marketing campaigns • management of software solutions to engage audiences • management of knowledge dissemination across organisations • mobile media, social media and app design • insight into industry best practice • management of media people and teams • entrepreneurship and business skills.
The course has been designed in conjunction with industry professionals and aims to give you real world experience through working on live client briefs. You also work with the award winning Venture Matrix to enhance your employability and enterprise skills. Assessment is based primarily on individual project work, as well as team based projects and presentations. These projects allow students to access industry, network and build a portfolio of client based work.
Work based learning is also encouraged as part of the degree. Module teams will support students who wish to apply their studies directly to the work place. The Digital Media Management Project module in particular allows students to work with or within organisations on projects to enhance a company or organisation.
A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter where students can take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead. They provide students with direct access to industry and exposure to opportunities within the industry.
Postgraduate certificate
Postgraduate diploma
MA
Assessment
Coursework
The creative industries sector is vibrant, fast growing and brings immense benefit to developed economies. In the UK alone, the creative industries are worth over £77 billion a year and account for 5% of the economy, with exports of over £17 billion per annum. Skilled digital media management professionals are in demand to meet this phenomenal growth.
Typical careers would involve • managing or consulting on social media • digital PR • marketing • projects • products • digital media • communication strategies • entrepreneurship and digital innovation. In addition, students may find roles as • digital media designers • analysts • digital change leaders and innovators.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Features
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Learning outcomes
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
Modules
General modules (selection of the optional subjects)
-Media Law
-Media Asset Management
-Media Psychology
-Intercultural Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Tuition fees
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf
This innovative and dynamic new course develops an understanding of media businesses and the global environment in which they operate. It brings together a study of media industries with an analysis of management processes, drawing on a wealth of academic and industry expertise to equip you with the skills required to pursue a career managing in the media and creative industries.
This course is particularly aimed at people interested in, or working in, management careers in international media industries, as well as advertising, festivals, marketing, PR and media relations. It is international in outlook and engages with new technological and business developments such as the impact of digital distribution on media industries, or the global significance of social media platforms. It also has strong links with major international media and creative organisations.
Combining key theoretical and applied components, the course will offer you a strong critical understanding of management operations of the contemporary media industries as well as of different areas of creative industries work.
In a highly competitive job market, learning from highly experienced professionals is an important asset. Staff at QMU have developed strong links with major global media and creative organisations, including the BBC, Channel 4, ITV, STV, MTV, the British Film Institute, Adobe, Google and Creative Scotland, and regularly invite senior executives and policymakers to share their wealth of expertise with students. Our teaching staff produce world renowned research, and engage globally with media industries practitioners and organisations.
Why QMU?
Concentrating on the art of managing and marketing film, TV and digital media industry projects, this Masters programme teaches aspiring producers the essential creative, management, digital marketing, business and vocational skills essential for working within the media industry. The focus is on acquiring fundamental project management skills needed to oversee the life cycle of large creative projects.
Taught by established industry professionals, with close links to the UK media industry, and experienced Project Management professionals, this MA will suit highly motivated students who are seeking a Masters programme which combines the creative development process with the practical management and digital tools required to manage creative projects from conception to completion.
Core modules
Structures of Broadcasting
In this module you will develop an understanding of public service and commercial models of broadcasting. You will look at the organisation of broadcasting, considering the differing markets for TV programmes, and commission and production regimes around the world. You will examine the nature of global flows in programming, the market system that enables them, and the major broadcasting organisations. You will also explore the structure of the global programme sales and co-production markets.
Production Study 1
In this module you will develop an understanding of the key challenges of producing a long running, high-volume, British television drama series. You will look at the role of such series in the television landscape, and examine the organisation, management, funding, budgeting and scheduling of drama productions. You will explore audience profiles and see how these fit within the economic and cultural priorities of television. You will also have the opportunity to meet writers and directors from a drama series.
Digital Media Marketing - Mobile, Social Media and Strategy
In this module you will develop an understanding of the way in which marketing has evolved and continues to evolve as a result of the rise and dominance of digital and social media. You will consider the influence digital media, the web, mobile and social technologies have had on marketing, and the impact they will likely continue to have on the way marketing practice develops in the future. You will examine the theoretical and historical context of digital and social media marketing, particularly how they relate to the film and television industries, and critically assess a range of campaigns and multiplatform marketing strategies.
Media Industries Report
In this module you will develop an understanding of the contemporary issues facing media managers and the creative industries more generally. You will look at a variety of methological approaches to the study of the creative industries, considering their relative strengths and weaknesses. You will analyse industry report data, presenting your findings in written and relevant visual forms. You will be assigned a supervisor who will provide support and guidance on how to carry out primary research and preapre your report to common industry standards.
Teaching and learning is mostly by means of lectures, seminar discussions, master classes, oral presentations, critical writing, guided independent research, problem solving exercises, guided independent study, coursework essays, practical equipment exercises, and a dissertation or media research project.
The basic strategies are to develop a wide-array of project management tools, techniques and analytical understandings, complemented by specific approaches and necessary skills in media management. This exposes students to an understanding of managing and financing film and television projects alongside developing a key set of abilities in the role marketing plays in media management. Students are given an understanding of UK media, particularly television, in relationship to a variety of different geographical and cultural contexts, in order to successfully apply those project management skills in global creative industries. Students’ interest and enthusiasm for the field is nurtured to develop their critical and communication skills, and their critical, research and project management skills.
Assessment of knowledge and understanding is undertaken through seminar presentations, writing exercises, and coursework essays. For the final course, Media Industries Report, each student will be responsible for their own report. Full details of the assessments for individual courses can be obtained from the Department of Media Arts and Centre for Professional Studies.
Graduates from Media Arts MA programmes have successfully progressed into a wide range of professions which include film and television production and management, development, broadcasting, digital & social media marketing and strategy, film finance, literary representation, advertising, marketing and distribution, media law, the public sector, and teaching.
The Media Arts department is developing a strong research culture and has a growing number of Practice-based MPhil and PhD students. Further study to research degree level, ultimately leading to a PhD, is therefore one option. For more details on further learning and career opportunities please refer to the Careers & Employability Service.
The Centre for Professional Studies holds a 100% record for employment for UK/EU students with the vast majority becoming project managers in varying sectors. The Centre’s overseas students have enjoyed similar success with positions across a diverse range of industries including banking, automotive industries, mining, oil and gas and many others.
Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.
The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.
The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.
The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion. The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.
The following modules are indicative of what you will study on this course.
Modules
Graduates of the course are working in mid-level and senior positions in analysis and consultancy, business development, content distribution, and creative team leadership. They occupy managerial roles within media organisations, project management, regulation and policy, and strategy analysis.
Graduates from the Media Management MA have found roles in a wide variety of media organisations including: CCTV, Hunan Television, State Administration of Radio Film and Television (China), the BBC, eBay, BskyB, DigitasLBI, Screen Digest (UK) Deutsche Telekom (Germany) NTV (Russia) MBC (South Korea) NDTV, Hindustan Times (India) Welhoo (Finland) and Globo TV (Brazil).
Success in their Masters has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.
This course looks at the creation, management, curation and repurposing of digital media and digital assets.
As the digital aspects of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.
Key benefits
Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.
There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.
Reasons you should consider the Digital Asset and Media Management:
The course will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The course aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.
Teaching Style
If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.
If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year, and 954 hours in your second.
Assessment
We will assess our modules entirely through coursework, which will consist of a mixture of essays, project work, and workshop reports, depending on the modules you choose.
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they may change if the course modules change.
The MA Global Media Management is designed to meet the growing demand for intelligent, innovative thinkers to work within the media sector. This programme is the ideal way to progress in a career in the media sector, and will also offer students that have previously studied degrees in media, culture and the creative industries the chance to advance their specialism further.
The MA Global Media Management is designed to meet the growing demand for intelligent, innovative thinkers to work within the media sector. This programme is the ideal way to progress in a career in the media sector, and will also offer students that have previously studied degrees in media, culture and the creative industries the chance to advance their specialism further.
You will learn about global business strategy and leadership and how this can advance the interests of media brands, reflecting on innovation and entrepreneurship challenges, which are emerging as significantly important skills for media managers all over the world. The programme is global in its outlook and reflects business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.
The MA Global Media Management is based on the philosophy that management education should provide a thorough grounding in the disciplines related to the functional aspects of management, and the interaction with contextual forces that impact on organisations. This knowledge and understanding is then further contextualised to provide integrative strategic themes. The impact of globalisation on business in all disciplines is a coherent theme throughout the programme.
Drawing on the strengths and expertise across Birmingham City University, this programme includes modules from both the Faculty of Arts, Design and Media (ADM) and the Faculty of Business, Law and Social Sciences (BLSS).
The Masters in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media sector, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.
Media management involves a taught course, which runs from September to April, followed by an individual supervised dissertation.
The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.
Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.
Course subjects will help prepare you for a range of management careers across the media sector, including in economics, business strategy, media policy, intellectual property rights and marketing.
At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.
Positions held by recent graduates include Scottish Affairs Officer, Manager Internal Communications, Product Manager, Press Officer, Broadcasting Manager and Creative Director.
Students in our Media Studies and Media Management graduate programs at The New School question traditional practices to pioneer the media cultures of the future.
Gain real-world experience in media making, critical analysis, entrepreneurship and management, learning from a faculty of industry leaders at the school that defined the field of media studies. Benefit from a flexible, interdisciplinary curriculum and gain the skills you need to evaluate and create media in the service of a more just and humane world.
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