Masters Degrees (Media Management)

Why Study International Media Management at Griffith College?

Our International Media Management is available on a full and part-time basis over a 1-2 Year period. The aim of the course is to equip students with advanced theoretical and practical knowledge allowing them to appreciate, understand and analyse the relationship between information, the media and the social, economic and political parameters in which it must function.

Students will gain the understanding necessary to work in a media environment and to anticipate and manage issues as they arise.

Students will acquire and develop strong business acumen and an appreciation of the economic and business context that media outlets operate in.

A flexible study model gives students the option of either full-time or part-time study with the possibility of choosing their own elective modules.

Students have the opportunity to further their studies by enrolling on our internationally recognised MBA in International Business.

A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.

Course structure

The MSc has three stages:

Stage 1 - Semester 1 of the Postgraduate Diploma in International Media Management
Stage 2 - Postgraduate Diploma in International Media Management
Stage 3 - MSc Dissertation in International Media Management

Year one core subjects:

Management Accounting and Control
International Marketing Management
Globalisation and Corporate Responsibility
Media Law and Ethics
International Strategy
Business Research Methods
Business of Digital Media
Communications and Audience Theories

Year two core subjects:

Dissertation in International Media Management

Academic Progression

On completion of the Level 9 MSc in International Media Management students may progress onto a range of Level 10 Doctoral programmes on the National Qualifications Framework. The Postgraduate QQI validation means that your qualification is recognised not only in Ireland and Europe but throughout the world.

Career Progression

Through the MSc in International Media Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a diverse range of topics. There is a wide range of career options for our graduates including:

• Public Relations Officer
• Market Research Analyst
• Brand Advertising Manager
• Sales and Marketing Executive
• Business Development Executive
• Business Analyst
• Product Manager
• Operations Manager
• Business Analyst
• Management Analyst

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Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. You’ll learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media, analyze media data, and buy and sell advertising time or space for TV, radio, outdoor media, print and digital platforms.

You’ll also learn to speak knowledgeably and persuasively, and to negotiate as buyers and sellers of time and space. By developing the skills to focus on the needs of your customers, you’ll build lasting relationships and add value to the organization you work for. With a comprehensive understanding of mobile and digital media management, you’ll be able to work in the fastest-growing area of media sales and media management.

Finally, you’ll also build skills using industry specific syndicated research databases and software systems that will allow you to hit the ground running in your new career in advertising media.

Modules

Semester 1

• AMM 5000: Introduction to Advertising: Media Management
• AMM 5002: Managing the Media, Client, and Advertising Agency Relationship Dynamic
• AMM 5003: Media Management Planning, Costing and Buying: Traditional Media
• AMM 5004: Media Measurement and Research
• AMM 5005: Career Orientation and Industry Structure
• AMM 5006: Professional Selling Practices and Negotiations
• BISM 5000: Computer Analytic Skills

Semester 2

• AMM 5007: Advertising and Media Management Computer Applications - Analysis and Modelling
• AMM 5008: Media Management Planning, Costing and Buying: Interactive/Digital
• AMM 5009: Media Strategies and Planning
• AMM 5010: Media Industry Issues
• AMM 5011: Digital e-Marketing Sales
• AMM 5012: Advertising: Media Management Field Placement
• AMM 5013: Integrated Marketing and Communications

Your Career

Our graduates find work in advertising agencies, media companies, marketing strategy agencies and in marketing departments with clients. You may find work as an account co-ordinator, media buyer, media planner, media researcher, media sales representative or sales co-ordinator.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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The programme brings together our 25 years of experience in delivering highly regarded MBA programmes and the School of Journalism, Media and Cultural Studies’ internationally renowned expertise in journalism and media.

You will study core modules exploring key elements of business management, supplemented by a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Branding and the Media will explore the very latest developments in this dynamic industry.

The programme combines the core ingredients of the long established MBA programme with the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies.

You will gain sufficient knowledge of business, management and the media to help you secure management positions in media organisations.

This programme provides personal, academic and professional development experience relevant to those seeking a career in media management.

Distinctive features:

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.

• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014) and at the School of Journalism, Media and Cultural Studies, ranked 2nd in the UK for research excellence.

• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide) and in a School ranked 1st in the Guardian’s University Guide for Journalism and Public Relations.

• You will gain a degree which delivers a solid background in business management theory and practice along with specialised media knowledge and skills.

Structure

There are three stages to the MBA Media Management: Foundation, Application and Specialisation.

You will take six modules in each of the Foundation and Application stages; each module is compulsory and carries 10 credits. Subject to satisfactory completion of these stages, you will progress to the Specialisation phase during which you will take a further three 10-credit elective modules and a 30-credit major project.

You will study core modules exploring elements of business management, supplemented with a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Compliance, Regulation and the Law will explore the very latest developments in this dynamic industry.

In addition to the core MBA modules, you are able to choose from several optional modules from the MA programmes in International Journalism, International Public Relations, Political Communications, and Journalism.

Core modules:

Study Skills (MBA) (Incorporating Business Statistics)
Financial Analysis and Control
Organisational Behaviour
Marketing
Financial Management
Human Resource Management
Strategic Management
Marketing Management
Digital Media Management
Reporters and the Reported 2
Global Communications Management 2
Compliance, Regulation and the Law
A Creative Introduction to Managing Digital and Social Media
Media Management Project

Optional modules:

Reporting the Middle East
Insurgency into the 21st Century
Global Crisis Reporting
In The Editor's Chair
Reporting Health and Science
International Relations for Journalists
Managing Print Media in a Digital World
Electoral Behaviour, Public Opinion and the Media
Communication Governance
Media, Activism and Participation
Social Media and Politics

Methods of teaching

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic

Support

You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Postgraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

Feedback

We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.

You will be given general feedback in relation to examinations following all examination periods and you will be able to discuss your overall performance with your personal tutor.

When undertaking the dissertation/project you are expected to meet regularly with your supervisor to review progress and discuss any questions. Your supervisor will be able to provide feedback on your research plan and drafts of your work as you progress.

Assessment

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Career prospects

We recognise that the majority of our students undertake postgraduate qualifications to improve their prospects in the job market. The MBA is widely regarded as the necessary business qualification to develop the skills that modern business managers need. The vast majority of our graduates go on to employment or further study after leaving us and many of our graduates hold key positions in major corporations across the globe, including management positions in the media or other creative industries.

Major firms regularly visit the School to recruit students. Whilst studying with us you will be able to attend recruitment fairs and presentations, see our team of specialist careers advisors and gain help with CV writing, interview skills and aptitude tests, to name a few.

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The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry.

Intensive, hands-on, industry-approved Advertising Media Management courses provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this School of Communications, Media, Arts and Design graduate program, you:
-Develop an expertise in reaching target audiences with a creative message
-Build your business and negotiation skills on behalf of advertising clients to achieve strategic results
-Expand your knowledge of emerging media
-Master your knowledge of industry-specific syndicated research databases and software
-Complement your in-class education with an industry field placement that provides the opportunity to work in the industry and hone your skills

Career Opportunities

Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM.

Program Highlights
-You receive realistic hands-on learning and partake in a 14-week field placement during which you gain practical industry experience.
-Comprehensive digital media training is covered in two semesters.
-The Advertising - Media Management program enhances career-ready skills in media management, research, analysis, planning, estimating and buying.
-High-level industry professionals, who help you to connect with the industry, teach and mentor you.
-The School of Communication, Media and Design campus, the Story Arts Centre, houses professional software to which you have access.
-Tilt — a student-run communications agency — provides you with real experience while you are in school.
-The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.

Career Outlook
-Digital strategist
-Social media planner
-Connection planner
-Account planner
-Broadcast buyer
-Media sales executive
-Research analyst
-Business development coordinator
-Analyst

Careers
Media placement is all about connecting the right people with the right message in the right place at the right time. There are multiple media streams to choose from that include analytics, strategic planning, media buying and media sales.

This role requires the professional to work as part of an integrated media planning team, ensuring that the product is based on superior knowledge and strategic insights, and that the resultant media execution is brilliant and flawless.

Areas of Employment
-Advertising agencies
-Independent media management companies
-Marketing companies
-Multimedia owners and sellers
-Research companies
-Advertisers

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The heart of Centennial College's Interactive Media Management program is user experience (UX). Your ability to design and create meaningful interactive digital experiences will position you to succeed as an interactive media professional.

This Interactive Media Management program, facilitated through the School of Communications, Media and Design, is ideal for you if you have completed a post-secondary program and wish to apply your skills to a career in interactive media management. If you're passionate about making interactive experiences that "just work", this program is for you.

Your courses teach you how to plan all elements of an effective interactive digital experience, starting from assessing what your audience needs then accommodating their needs through the interface, its design and the words it contains. You also have the opportunity to work on your own project, from concept to prototype.

The interactive digital media industry is changing as mobile and immersion computing becomes more important and prevalent. As such, this collaborative and project-driven program emphasizes:
-Digital strategy
-UX design
-Content strategy and planning
-Interactive storytelling
-Analytics
-Digital project management (grant charts, budgets, project planning, agile methodology)
-Researching and surveying the interactive media landscape

You learn about the industry and available career options in the early stages of the Interactive Media Management program and you complete your learning with a nine-week industry field placement.

Career Opportunities

Future Alumni
Where do program graduates go? With a combination of creative and practical skills, alumni are well-positioned as the interactive media professionals of the future. Alumni work in all aspects of the interactive media industry both in Canada and internationally.

Some of the Interactive Media Management program's alumni include:
-Angelique Abranches, Interface Architect, Shaw Media
-Christine Hanson, User Experience Architect, Critical Mass
-Guilherme Chee, Interactive Designer at Electrolux (Brazil)
-Jaimie Lerner, Digital Content Producer, Indie88
-Danielle Williams, Web Content Coordinator, The Shopping Channel
-Matthew Flanagan, Digital Content Coordinator, Movie Services at Bell Media
-Miguel Martinez, Pipeline Technical Director, Atomic Cartoons
-Laura James, Digital Content Producer & Strategist; CEO at Mulberry Media Interactive
-Rebecca Milner, Community Manager, OneMethod
-Andrew Rajaram, UX Architect, OneMethod

Program Highlights
-In the first semester, you gain fundamental skills in analyzing, designing, and creating interactive user experiences. As a result, you acquire a solid understanding of elements of UX, with an emphasis on content and audience analysis, UX strategy, wire framing, practical coding, A/V production and management skills.
-The second semester is spent working on your own senior project, while you apply advanced learning in business, analytics, technology and planning documentation.
-In your third and final semester you learn how to pitch and present an interactive media project and polish your entrepreneurial skills before heading out to work in the industry on your field placement.

Career Outlook
-Interactive producer
-Digital strategist
-Content strategist
-Social media manager
-Information architect
-Web development
-User experience (UX) designer
-Digital content producer
-Technical director
-Games producer

Areas of Employment
-Interactive and game studios
-Advertising agencies
-Marketing companies
-PR agencies
-TV broadcasters
-Radio stations
-Content production companies (video, animation)
-Government, financial and tetail sectors
-High-tech industries
-Freelance production/strategy

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The programme brings together our 25 years of experience in delivering highly regarded MBA programmes and the School of Journalism, Media and Cultural Studies’ internationally renowned expertise in journalism and media.

You will study core modules exploring key elements of business management, supplemented by a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Branding and the Media will explore the very latest developments in this dynamic industry.

The programme combines the core ingredients of the long established MBA programme with the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies.

You will gain sufficient knowledge of business, management and the media to help you secure management positions in media organisations.

This programme provides personal, academic and professional development experience relevant to those seeking a career in media management.

Distinctive features

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.

• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014) and at the School of Journalism, Media and Cultural Studies, ranked 2nd in the UK for research excellence.

• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide) and in a School ranked 1st in the Guardian’s University Guide for Journalism and Public Relations.

• You will gain a degree which delivers a solid background in business management theory and practice along with specialised media knowledge and skills.

Structure

There are three stages to the MBA Media Management: Foundation, Application and Specialisation.

You will take six modules in each of the Foundation and Application stages; each module is compulsory and carries 10 credits. Subject to satisfactory completion of these stages, you will progress to the Specialisation phase during which you will take a further three 10-credit elective modules and a 30-credit major project.

You will study core modules exploring elements of business management, supplemented with a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Compliance, Regulation and the Law will explore the very latest developments in this dynamic industry.

In addition to the core MBA modules, you are able to choose from several optional modules from the MA programmes in International Journalism, International Public Relations, Political Communications, and Journalism.

Please visit the website to see the modules taught on this course:

http://www.cardiff.ac.uk/study/postgraduate/taught/courses/course/media-management-mba

Teaching

Teaching in both Cardiff Business School and the School of Journalism, Media and Cultural Studies is heavily informed by research and combines academic rigour with practical relevance. Our internationally leading faculty consists of academics who are at the forefront of knowledge within their field. They bring the lessons learnt from their most recent research into the classroom, giving you access to up to date real life examples and scenarios and critical business thinking.

Your teaching and learning resources will be provided and we will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and to make good use of the facilities provided.

Assessment

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Career Prospects

We recognise that the majority of our students undertake postgraduate qualifications to improve their prospects in the job market. The MBA is widely regarded as the necessary business qualification to develop the skills that modern business managers need. The vast majority of our graduates go on to employment or further study after leaving us and many of our graduates hold key positions in major corporations across the globe, including management positions in the media or other creative industries.

Major firms regularly visit the School to recruit students. Whilst studying with us you will be able to attend recruitment fairs and presentations, see our team of specialist careers advisors and gain help with CV writing, interview skills and aptitude tests, to name a few.

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The MA addresses the creation, management, curation and repurposing of digital media and digital assets in general. As the digital aspect of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.

Key benefits

- For our teaching, we draw on a wide range of expertise, offering insights into curatorial and archival practices of dealing with digital assets as well as into technologies and wider socio-economic questions such as rights and project management.

- The tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital archives or worked in the digital industries in the past.

- Through the optional internship module students can have direct access to some of the world's most important culture and media institutions.

- Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/digital-asset-and-media-management-ma.aspx

Course detail

- Description -

Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.

There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.

Reasons you should consider the MA in Digital Asset and Media Management:

- Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
- Archives and libraries are increasingly depending on born digital materials and cultural heritage organisations are digitizing and making available digital materials relating to our history and culture.
- Businesses rely on digital media and content to develop, run and manage their future prosperity, leading to a big data revolution.
- Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
- Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

- Course purpose -

The programme will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The programme aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.

- Course format and assessment -

Lectures on theoretical topics; demonstrations; practical classes and exercises.
The programme consists of a mixture of compulsory and optional modules (including an internship module), and a compulsory dissertation.
Modules are assessed by coursework and/or examination.

[Career prospects]]

All institutions concerned with the effective management of their information and media assets, for example, museums and galleries; archives; media organisations; publishing houses; government and industry; healthcare and law firms.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 21 universities worldwide (2016/17 QS World University Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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Hyper Island’s MA in Digital Media Management program offers an immersive learning experience delivered by innovative digital leaders and pioneers. The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and research methods with real world application, developing the leaders of the future.

The Digital Media Management is a Masters-level leadership program, designed in partnership with the industry and accredited by Teesside University. It is designed to prepare you for a leading role in the media, creative, and digital industries. This post-graduate program gives you an insight into the thought processes that drive some of the world’s most successful and innovative companies.
Designed in collaboration with industry, the program provides those wanting to develop or refine their strategic and digital skills or transition into the digital and creative industries. It presents a unique opportunity to learn from leading industry thinkers and apply principles in a learning environment that mirrors real world challenges.

You will embark on a transformative journey to becoming a new kind of leader, who is adaptive, collaborative and creatively driven, who can go beyond conventional thinking and practices to create effective teams and business value.

You will be challenged by real world situations and given the opportunity to work on live briefs for clients. You will be challenged to create business and brand strategies and develop innovative solutions based on creative concepts.

In addition to group projects, Digital Media Management students are expected to complete individual assignments to compliment each group task.

At Hyper Island, you will be immersed in collaborative and high-energy learning environments that mirror the modern workplace dynamics. We value both professional and personal development and we seek to help you achieve that by supporting you with new methods, tools and knowledge to develop your abilities.

Following successful completion of the taught part of the programme (24 weeks), you will progress to an industry based research project (18 weeks). This is your chance to put your learning to work in an independent research or professional context and helps you to take the next step in your career.

Hyper Island will help you design your project and apply it within your career domain. To successfully graduate with a Master's degree, you will present the findings from your project using reports, videos and prototypes as appropriate to your chosen problem to examiners from industry, Teesside University and Hyper Island.

This programme will explore a wide range of business, technical and creative topics:

- Creativity, idea generation and concept development
- Change management, transformational leadership and group dynamics
- Entrepreneurship and learning from start-ups
- Business strategy, business development and business transformation
- Branding and communication, the role of brands, consumer insights
- Project management techniques, budgeting, pitching and planning
- Digital and mobile technologies, prototyping and development
- Designing for the consumer: human interaction, research and user centred design

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The Masters in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media sector, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.

Why this programme

◾The programme is led by an international expert in media economics. You will be taught by academics from the University’s Centre for Cultural Policy Research, Business School and Law School, and experienced industry figures will give presentations.
◾In recent years we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute.
◾You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre.

Programme structure

Media management involves a taught course, which runs from September to April, followed by an individual supervised dissertation.

The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.

Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.

Core courses
◾Media economics
◾Media and cultural policy
◾Strategy and organisational performance
◾Research methods.

Optional courses may include
◾International business strategy
◾Intellectual property law
◾Issues in audience management
◾Human resource management
◾Financial analysis
◾Entrepreneurship and innovation

Career prospects

Course subjects will help prepare you for a range of management careers across the media sector, including in economics, business strategy, media policy, intellectual property rights and marketing.

At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.

Positions held by recent graduates include Scottish Affairs Officer, Manager Internal Communications, Product Manager, Press Officer, Broadcasting Manager and Creative Director.

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Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

Course content

The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion. The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.

Modules

The following modules are indicative of what you will study on this course.
-DISSERTATION
-MEDIA MANAGEMENT: STRATEGY, CONTEXT AND TOOLS
-MEDIA MARKETS
-MEDIA OPERATIONS AND ORGANISATION
-RESPONDING TO A CHANGING MEDIA ENVIRONMENT
-STRATEGY IMPLEMENTATION IN THE MEDIA FIRM
-THE INTERNATIONAL MEDIA FIRM IN TRANSITION

Associated careers

Graduates of the course are working in mid-level and senior positions in analysis and consultancy, business development, content distribution, and creative team leadership. They occupy managerial roles within media organisations, project management, regulation and policy, and strategy analysis.

Graduates from the Media Management MA have found roles in a wide variety of media organisations including: CCTV, Hunan Television, State Administration of Radio Film and Television (China), the BBC, eBay, Screen Digest (UK) Deutsche Telekom (Germany) NTV (Russia) MBC (South Korea) NDTV, Hindustan Times (India) Welhoo (Finland) and Globo TV (Brazil).

Success in their Masters has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.

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Introduction

Meeting an emerging need for specialist research and teaching on the media industries, the full-time Media Management course focuses on the UK in a European and global context. It was the first course of its kind in the UK, running successfully since 1993.
Applications are particularly welcome from those employed in the media industries.

Key information

- Degree type: MSc, Postgraduate Diploma
- Study methods: Full-time
- Start date: Full-time: September
- Course Director: Dr Pietari Kaapa

Course objectives

Internationally-oriented and comparative in approach, the course provides:
- a theoretical and case-study based foundation in media economics, finance and business strategy
- appropriate management skills and an analytical perspective on the media industries
- an understanding of the evolution of the regulatory and policy environment in which media operate
- advanced study in contemporary media and cultural theories training in appropriate research methodologies

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

The MSc in Media Management has been developed to prepare media managers to meet the challenges posed by unprecedented change and increased competition in the media environment. This full-time academic course is designed to provide media practitioners with a wider analytical perspective on the main issues affecting their work and offers graduates a rigorous foundation for a career in the media industry.
The course builds on Communications, Media & Culture's extensive links with the media industry and draws on a range of related disciplines including media studies, economics, marketing and business studies.
The MSc consists of two components: a taught course followed by a Dissertation. Based primarily in the Communications, Media & Culture division, the taught component also involves postgraduate modules offered by, or in collaboration with, the Stirling Management School. The taught course takes place within the University's two 15-week semesters and involves lectures, seminars, tutorials and case-study work. Students will take two core modules and one elective module concurrently in the Autumn Semester, plus two core modules and one elective module concurrently in Spring Semester making a total of six taught modules across the year.

Delivery and assessment

The course is taught with a combination of lectures, seminars, workshops and tutorials. Formal teaching is augmented by occasional guest speakers, usually experienced practitioners from the media industry who are able to provide a strategic or practical insight into current management issues.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

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An innovative, online part-time course, it is specifically designed for busy PR professionals who want to enhance their professional development, complement their PR experience by adding an academic discipline to their practical experience or launching a new career in the creative PR sector.

Highly experienced tutors and industry professionals who are able to draw upon their substantial experience in PR teach on this programme.

You will gain the latest academic knowledge in PR strategy, campaign planning and digital techniques, investigate corporate reputation management, media law, media management and leadership in PR practice.

Studying two units a year, supported by dedicated tutors and fellow practitioners, you will regularly meet online. As each session is recorded, you have the flexibility to access material at your convenience.

The course will allow you to gain a senior practitioner view of current management and leadership practice in public relations, as well as the ability to plan and execute campaigns using digital techniques. Experienced professionals whose initial qualifications pre-date the development of digital communications, or who are seeking to progress to a more strategic PR management role will find it equally valuable, and it will also suit journalists or marketers seeking a career change qualification.

Integral Foundation Days introduce each unit and additional support days are provided to assist learning and assessments. Online applied assessments can also benefit your career or organisation. Excellent networking opportunities are available with like-minded PR professionals and academics.

About the Course

Units on the programme will cover the following themes:
Unit 1 - Public Relations Theory and Strategy
Unit 2 - Strategy and Planning for Digital and Social Media Communications
Unit 3 - Corporate Reputation and Media Management
Unit 4 - Leadership and Management in Public Relations
Unit 5 - Research Project or Dissertation

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The creative industries play a vital role in economic growth worldwide, accounting for some 7% of gross domestic product across Europe, over 11% in the US and up to 17-20% elsewhere. This phenomenal rate of growth provides excellent opportunities for individuals with the skills and background to take up executive roles within the sector. Bringing together three outstanding Schools at Bangor University (Business; Law; Creative Studies and Media), the International Media Management MSc provides students with the intellectual development and training to develop a senior management career in this area. Postgraduate students on this International Media Management MSc will study topics such as Strategic Management, Marketing Strategy, Finance for Managers, Organisations and People, Intellectual Property, Comparative Corporate Law, Labour Law, International Law, Research Methods and Creative Industries, and will undertake a media-focused dissertation designed to investigate and interrogate theory and practice in the creative economies locally and/or globally.

Gold and silver scholarships are available for outstanding applicants to this degree.

Modules you might take include:

Creative Industries: In this module, students will analyse the development of the creative industries globally, whilst also examining more specific case studies within this wider international context. There will be a particular emphasis on the media, and the relevant social, economic and political contexts of the main developments within these industries will also be considered.

Marketing Strategy: This module introduces students to the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.

International Strategic Management: This class introduces the language of strategy; exploring the link between strategic and operational management. It discusses strategic management as a core management process, and outlines the dangers of strategic drift; ensuring familiarity with the work of key writers and placing strategic decision making in a culturally defined, dynamic environment.

Organisations and People: This modules provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts, drawing on key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM).

Intellectual Property Law: This class equips students with an understanding of the fundamentals of intellectual property law, the definition and scope of copyright; the authorship, ownership, duration and qualification for copyright protection; and the rights of copyright owners and actions for infringement of copyright and the defences to an infringement action.

Comparative Corporate Governance: This module focuses on the law relating to corporate governance including the rights, powers and duties of directors, managers and auditors and the position of stakeholders including employees and the communities in which Companies operate. The initial focus will be on the law as developed in the UK but thereafter a comparative approach will be adopted with consideration of materials from the US, other European Union Member states, East Asia, and China.

Employment Law: This module will discuss fundamental areas of employment and labour law including the employment relationship, contracts of employment, discrimination in employment, health and safety at work, termination of employment, Trade Union recognition, and employee collective action. Thereafter the module will address issues associated with globalization, harmonization, and the facilitation of a flexible Labour market. The initial focus will be on the law as developed in the UK but thereafter a comparative approach will be adopted with consideration of materials from European Union Member states, other common law jurisdictions, and China.

Research Methods: The module equips students with an understanding and critical overview of key methodological issues associated with various types of research enquiry in the Media, Cultural and Creative Industries, in preparation for the dissertation. It addresses conceptual and practical issues in designing research projects, including constructing research questions, choosing appropriate methods, ethics, collecting and analysing data, and writing up.

Masters Dissertation: The dissertation provides students with the opportunity to work with a specialist supervisor in the production of an extended piece of writing. The work will, of necessity, go through a number of stages, and the supervisor will support the student in the effective revision of their work. As well as developing high levels skills in research and presentation, students will also develop important skills of self-management.

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The MSc in Media Management is an innovative and dynamic course that focuses on developing your understanding of media businesses and the global environment in which they operate. The course offers a variety of optional modules which are delivered across three Schools within the University: Media and Performing Arts, Business and Law.

Combining theoretical and applied components, the programme will offer you a sound critical understanding of management operations of the contemporary media industries as well as of different areas of media production and work. This course is particularly aimed at people interested in, or working in, management careers in media industries, journalism and news production, as well as public and media relations.

In a highly competitive job market, learning from highly experienced professionals is a competitive asset. Staff at Middlesex have strong links with major media organisations such as the BBC, Channel 4 and MTV and regularly invite senior executives to lecture students. Furthermore, Middlesex has appointed a number of senior media professionals to Professorial posts, directly offering students their wealth of experience.

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This MSc in Media Management will equip you with a sound critical understanding of the strategic management operations of the contemporary media industries.

Initially, you will develop your research skills by studying the critical, theoretical and methodological approaches to media. You will gain specialist knowledge of management in the creative industries before selecting elective modules to tailor the MSc to your own requirements. The programme culminates in the production of a written dissertation.

If you want to prepare yourself to meet the challenges posed by the competitive and constantly changing media environment, and in particular if you are aspiring to a management role in the media or creative industries, then this is the programme for you.

What will I study?

The programme begins with two compulsory modules which interrogate key media theories and methodologies across the twentieth century and address the practices of contemporary media industries. The modules also include integrated research training and are designed to help contextualise your own research.

On completion of the two compulsory modules you will select optional modules to develop new skills or tailor the MSc to your own specific expertise. These elective module themes may include transnational media, creative and cultural entrepreneurship, success in the digital economy and leadership and management development.

Full-time students will complete taught modules at the end of the second semester and work on a compulsory dissertation/project over the summer, building on the skills and knowledge you have already acquired. If you opt to study the MSc on a part-time basis, you will study the taught modules over two years and complete the compulsory dissertation/project at the end of Year 2.

How will I study?

The taught programme involves lectures, seminars, tutorials and case study work. Formal teaching will be augmented, where appropriate, by guest speakers.

While working on your project/dissertation during the summer you will meet with your supervisor for regular one-to-one meetings.

How will I be assessed?

You will be assessed through a variety of methods, from the traditional academic essay to reports, research portfolios and projects. To a large extent, your choice of research topic will determine the type of assessment employed.

Who will be teaching me?

You will be based primarily in the Department of Media and will be taught by experts in their respective fields. There is a vibrant research culture within the department with a regular programme of visiting speakers, professors and industry professionals.

What are my career prospects?

Once you graduate, you will be equipped with a highly desirable portfolio of transferable skills that will make you highly employable. Graduates may progress on to a wide variety of potential careers in areas such as arts organisation and management, journalism, libraries and learning centres, management/administration or teaching (further training required),. Alternatively, the skills and experience acquired through successful completion of this MA also provide essential preparation for progressing to research qualifications, such as an MPhil or PhD.

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