The recent growth in new media management has seen a rise in and demand for skilled creative media management professionals, who are not only confident in deploying media technologies and platforms but also in management practices, methods and experience to drive forward the latest media advances.
Your studies are based in our modern media labs in the Department of Media Arts and Communication. Many of our academic staff bring industry experience to their teaching. The course also includes a regular programme of industry speakers and client based projects, as well as a foundation for those wishing to move into media management roles within organisations, recognise existing skills and knowledge through a formal qualification, or start their own media business.
The course is made up of eight taught modules, plus a major linked project where you could work with or within an organisation. All modules are mandatory and have been tailored to match the in demand skills and experience of the creative media industry. The vast majority of teaching is in small groups (typically less than 20) allowing for bespoke delivery.
Students will gain an understanding of how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. The course uses industry-standard software and hardware tools such as Adobe and Apple software in well-equipped media studios and associated lab facilities. The course is designed to develop business awareness, entrepreneurial skills, management confidence and a portfolio of industry experience through client based media projects, industry networking and digital media industry insight.
You study a range of modules designed to prepare you for real world challenges. Typical projects may include • management of communication channels for promotion and marketing • creation of digital marketing campaigns • management of software solutions to engage audiences • management of knowledge dissemination across organisations • mobile media, social media and app design • insight into industry best practice • management of media people and teams • entrepreneurship and business skills.
The course has been designed in conjunction with industry professionals and aims to give you real world experience through working on live client briefs. You also work with the award winning Venture Matrix to enhance your employability and enterprise skills. Assessment is based primarily on individual project work, as well as team based projects and presentations. These projects allow students to access industry, network and build a portfolio of client based work.
Work based learning is also encouraged as part of the degree. Module teams will support students who wish to apply their studies directly to the work place. The Digital Media Management Project module in particular allows students to work with or within organisations on projects to enhance a company or organisation.
A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter where students can take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead. They provide students with direct access to industry and exposure to opportunities within the industry.
The creative industries sector is vibrant, fast growing and brings immense benefit to developed economies. In the UK alone, the creative industries are worth over £77 billion a year and account for 5% of the economy, with exports of over £17 billion per annum. Skilled digital media management professionals are in demand to meet this phenomenal growth.
Typical careers would involve • managing or consulting on social media • digital PR • marketing • projects • products • digital media • communication strategies • entrepreneurship and digital innovation. In addition, students may find roles as • digital media designers • analysts • digital change leaders and innovators.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
General modules (selection of the optional subjects)
-Media Asset Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf
This course looks at the creation, management, curation and repurposing of digital media and digital assets.
As the digital aspects of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.
Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.
There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.
Reasons you should consider the Digital Asset and Media Management:
The course will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The course aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.
If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.
If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year, and 954 hours in your second.
We will assess our modules entirely through coursework, which will consist of a mixture of essays, project work, and workshop reports, depending on the modules you choose.
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they may change if the course modules change.