Today’s easy access to different media and the wide variety of modalities ask for new communication approaches. In the Master's track New Media Design you will learn to develop, analyze and evaluate content and interaction in different digital genres and applications like serious games or vlogs.
A solid introduction to theories on human media interaction, design processes, and creativity provides you the basis to study the latest developments in the world of communication and interactive technology.
The research skills you gain enable you to become an effective designer and at the same time evaluate the academic and functional merits of your work.
As a new media specialist you know how to create innovative content and interaction designs that meet user’s needs. With the academic perspective and skills you develop in this program you will be able to stand out and bring media design to a next level.
The increasing individualization of media content consumption poses new challenges for organizations and asks for professionals that can guide them through the whole content strategy, design and evaluation process. After graduating, you could also continue your career as an academic researcher in the broad field of communication.
This is a small selection of positions you may apply for after you have completed your programme:
•Creative content designer
•Social media entrepreneur
•Online content manager
•User experience or interaction designer
This innovative programme offers the best of studio-based design learning in an online context.
You will work together, and with colleagues located on campus in Edinburgh, to realise imaginative design outcomes and acquire wide skills in digital visual and audio techniques.
You will investigate practice contexts for application across the arts, entertainment, performance and industry. You will also probe the social, cultural and commercial implications of such developments.
The programme addresses the needs of practitioners, managers, decision-makers and educators who want to be informed by first-hand knowledge of the technical possibilities of digital technology and an awareness of social, cultural and business contexts.
Teaching is through a combination of streamed/podcasted lectures, online seminars/tutorials and virtual studio activities.
Projects bring out original thinking and independent achievement within a framework of independent study, virtual team-working and creative ability.
You will also engage closely, though from a distance, with colleagues following our highly successful established programmes in Design and Digital Media and Sound Design.
Some courses may offer opportunities to study for specific periods in Edinburgh.
The prospects for employment are diverse. Recent graduates from the closely allied on-campus programme in Design and Digital Media are now working in multimedia and web design for architectural and urban design practices, advertising, computer system design and management, and tertiary level teaching. The programme is also ideal if you are considering continuing on to advanced research at a doctoral level.
Great design ideas can change the world. With human and user-centred design at the heart of this internationally regarded Masters programme, you’ll develop research and practice-based design solutions to respond to a demanding industry and rapidly changing society.
Whether your background is in design or in another discipline, you’ll develop, test and evaluate innovative design solutions in real-life scenarios. You’ll gain first-hand experience of current needs and trends across a range of sectors, and focus on a large-scale design project within one of the specialisms offered (see the ‘Specialisms’ tab).
Taught by diverse staff with internationally recognised profiles in research and practice, you’ll build an interdisciplinary approach to design in a stimulating environment, while being exposed to and involved in cutting-edge research. You’ll gain practical and research skills to prepare you for a wide range of careers.
We have plenty of facilities to help you make the most of your time at Leeds. We have an impressive range of resources that you can use to develop your projects.
At the top of our research facilities we have the world’s most sophisticated mobile eye-tracking glasses, which are used to understand how users interact with design (see more information at http://www.tobiipro.com). Other excellent research facilities are our EEG equipment (electroencephalography) to understand how users interact with the world, and our colour analysis/prediction lab.
We also house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history. ULITA, an archive of international textiles, is also housed on campus and collects, preserves and documents textiles and related areas from around the world. You can make appointments to view items, but it also has an online catalogue where you can explore the major collections.
You’ll also be able to develop your practice in well-equipped studios and purpose-built computer clusters so that you can build your skills on both PC and Mac. There is also a computer-aided design (CAD) suite with access to the latest design software, and some of the latest design technology, such as digital printing, screen printing, 3D printing, and laser cutting.
In Semester 1 you’ll study a set of compulsory modules that will allow you to develop a range of research, conceptual and practical design skills and tools to lay the foundations for the rest of the programme. You’ll have the chance to learn through case studies, practical exercises and work on briefs encompassing all specialisms offered.
In Semester 2 you’ll have a choice of optional modules that focus on current trends in design practice and research. These optional modules will give you the opportunity to work on live projects from industry and/or live research projects being conducted in the School of Design. You’ll work on group and/or individual projects to explore more specific and advanced skills and tools in your areas of interest.
In Semester 2 you’ll also choose and develop a specialist project in which the tools and skills learnt in Semester 1 are applied. Projects can be developed in a wide range of topics that suit your interests and career ambitions. These include: Branding Design, Digital and Interactive Design, Information Design, Instructional Design, Graphic and Visual Communication Design, Service Design, and Typographic Design.
In Semester 3 you can choose one of two pathways: 1) Continue with your specialist design project, develop it at a professional level and apply it in a real-life context (with suitable users) for evaluation; 2) Produce an independent research dissertation based around a relevant field or topic within the specialisms offered.
In addition to the compulsory modules listed below, for your final project you will choose to do either: - Design Prototyping and Evaluation (40 credits) or - Design Dissertation (40 credits).
You will select two modules from the list of optional modules below.
You’ll be taught and guided by a diverse team of staff who are leaders in their fields, with a wide variety of research interests and years of experience as design practitioners.
We use a range of teaching and learning methods so you can benefit from their expertise. These may include lectures, seminars, tutorials, workshops, group learning and meetings with your tutor or supervisor. However, independent study is crucial to this degree, as it allows you to develop your skills and explore your own ideas.
Depending on the modules you choose you’ll be assessed by different methods. They’ll include individual and group projects, project proposals and reports, presentations and reflective reports.
This programme will equip you with a range of design skills using different media, as well as allowing you to hone your specialist skills in an area of your choice. It will also equip you with advanced skills in research, analysis, teamwork, presentation and communication that will be valuable in a range of careers.
You’ll be well prepared for a career in design practice. You can set up your own freelance business or take up a key position in a design studio, agency or organisation.
You can also work in cross-disciplinary fields applying your design skills to business, marketing, applied psychology, healthcare communication, retail, government, the public or private sector, etc.
Many of our students also choose to continue benefiting from our cutting-edge and frontier research by doing a PhD and following a research and/or academic career.
Study interaction design at an advanced level and explore new approaches to design creating dynamic proposals that respond to the needs of our rapidly changing society.
At Sheffield Institute of Arts interaction design is cross-disciplinary and investigates human-technological futures via design related interactions that lie between the digital and the physical. Using a practice based approach you explore the designing of interactive digital products, environments services and systems.
Interaction design is most often studied by graduates from a variety of backgrounds including • interaction design • digital media • fine art • product design • graphic design • furniture design • architecture • computer science. Your projects are supported by lecturers who are design specialists, researchers and practitioners. Modules are supported by lecturers who are design specialists in areas as diverse as • exhibition design • HCI • medical products • materials development • design thinking • social design • design anthropology.
During the course you work with experts in other departments as well as outside of the University.
As a postgraduate design student you join an established network of creative people that encourage and support you to drive your studies to the next level. Our postgraduate framework of design courses has been designed to allow you to come together with students from different disciplines, backgrounds and cultures to share teaching and learning experiences and explore your creative identities through dialogue and practice.
The primary intention of the programme is to allow you to achieve your personal employment ambitions, whether as a design professional in the creative industries, or in related areas such as marketing or research. You are also well placed to go onto further study at PhD level.
The course has a strong vocational focus to prepare, encourage and develop your confidence for employment.
The MA/MFA programme has a strong relationship with the University’s Art and Design Research Centre (ADRC), who take an active part in engaging MA Design students in research, knowledge transfer and live projects. You are also encouraged to seek industrial sponsors or collaborators for your individual project work and are given advice and support in doing this. This long established link with our Research Department supports a continuing tradition of graduates from the MA/MFA working as research assistants and/or continuing their studies to PhD.
If you are a part-time student in relevant employment or on sabbatical, you have the opportunity to plan course projects based in your workplace and relevant to your own and your employer's aims. This brings real-world experience to the course. You may go on to work as a professionally employed designer or design manager, work independently as a designer/producer or work as a researcher in design or new product development. You may also wish to go into teaching design in further and higher education.
You choose your own project content and this is supported by lectures and seminars dealing with professional practice issues and reviewing your progress. You also take part in regular group and individual tutorials.
Your final major project is the culmination of your research and studio-based design practice. It demonstrates that you can deal with difficult contemporary questions and take a leading role as a design professional.
We are one of the oldest established art and design institutions in the UK, renowned for producing internationally recognised research. Your projects are supported by lecturers who are design specialists in areas as diverse as medical products, materials development, furniture and sustainability.
Vibrant and supportive learning environment
During the course you regularly take part in constructive critical debates about your own work and that of your peers. You need to communicate your research, ideas and designs in ways that are appropriate to professional leadership.
You study alongside MA and MFA Design students for part of your course and benefit from a vibrant, international, collaborative and supportive postgraduate environment.
Excellent facilities and creative resources
You have access to a huge range of creative resources to experiment and engage with including • 3D printing for rapid prototyping • state-of-the-art hardware and software • photography studios • a creative media centre • a gallery • well-equipped workshops.
You also have access to our award-winning learning centre featuring a specialist art, design and media library and extensive online resources.
MA and MFA study
MA and MFA students complete the same modules during the course except that MFA students complete an extra project module. The MFA project encourages you to develop professional skills that help you to identify, instigate, and deliver projects with external partners, such as communities, galleries or businesses. You find a project partner, agree a brief and then deliver the project to a professional standard.
This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.
• project 1 • theory supporting practice
• project 2 • negotiated project
• major project
Semester four – MFA students only
• MFA project
Semester one (year 1)
• theory supporting practice • negotiated project
Semester two (year 2)
• project 1 • project 2
Semester three (year 3)
• major project
Semester four – MFA students only (year 4)
• MFA project
Assessment and feedback are vital parts of the learning process in creative disciplines. Most assessment is through individual project work which combines research and creative practice. Assessment calls for both excellent creative work and well-documented research.
As a graduate from this course you might become a • creative technologist • experiential marketer • interaction designer • artist • designer • maker • product designer • design researcher • interface designer • systems designer • UX designer • design academic • PhD student.
Smartphones and social media, digital networks and big data, gamification and mobile platforms – new media continue to change the way we live, work and communicate. This programme interrogates the impact of digital technologies on individuals and society, and provides you with the skills and knowledge to be able to think critically and creatively about new media.
Working both individually and in teams, you will learn about diverse digital media techniques and processes, including coding and hacking, web design, mapping and visualisation, scraping and mining, interactive narratives, animation, digital ethnography, action research, prototyping and iterative design, representation, and more. Through an applied, hands-on approach, you will gain an understanding of the social, cultural and economic roles of new media, and explore what it is like to work in the new media industries.
With a range of optional modules to choose from, you will also be able to expand your knowledge into areas such as multimedia journalism, cinema and photography, political and promotional communication, feminism and the media, and many more. Taught by expert practitioners and researchers, you will gain the knowledge and skills to thrive in this dynamic, fast-paced sector.Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.
You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.
We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.
In each semester you’ll study core modules that build your knowledge of new media contexts and practice. You’ll consider the relationship between new media and contemporary culture and the interactive forms and practices that are emerging. Then you’ll gain practical production, project management and critical skills and respond to new media briefs in collaborative projects.
You’ll then have the chance to broaden your approach with your choice of optional modules, from photography and cinematics to political communication, television narratives and public relations in society.
To demonstrate the skills you’ve gained, you’ll also undertake a major independent project. You can choose to submit a dissertation and take classes on research methods throughout the year, or you can work on a sustained, practical new media project with a written element.
If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.
You’ll be taught in a mixture of practical workshops, lectures and small group seminars which allow you to discuss your reading and present some of your research to other students. Independent study is also crucial to this degree, allowing you to practice your skills and deepen your knowledge.
We also use a range of assessment methods, depending on the modules you choose. They’re likely to include practical projects, essays, reports, group and individual presentations and case studies among others.
This programme is still relatively new, and digital media are rapidly growing, evolving and expanding.
People with high-level production and project management skills in new media will be in high demand for decades to come, and this programme will equip you with the knowledge and skills to thrive in a wide – and rapidly expanding – range of careers in new media practice.
These could include digital marketing, animation, web design and development, social media, analytics, PR and consultancy among others. You’ll also be well prepared for future research in this young and fast-changing field.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.
The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.
Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.
The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.
Modules on the MA in Digital Media typically include:
• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism
Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.
-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.
Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.
“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”
Tejeswini Krishnan, Digital Media, MA