The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.
In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.
Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
Full-time students normally complete between two and three modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 9.00pm. The maximum number of intensive block teaching days per module is 4 (although not always on consecutive days), plus approximately 2 days x 3 hours seminar attendance. You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Part-time students normally complete between one and two modules per semester.
This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital media technologies and services to achieve competitive advantage.
Key aspects of the course that will help to equip you for a career, or support your continued professional development in the communication or information technology sectors include:
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.
The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.
The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.
The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).
The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.
To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.
Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:
• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge
Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.
The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.
Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.
The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.
Modules on the MA in Digital Media typically include:
• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism
Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.
-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.
Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.
“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”
Tejeswini Krishnan, Digital Media, MA
This course is ideal if you wish to pursue media, communications and cultural inquiry in order to develop a media-based career.
On this course you will cover all aspects of media, communications and cultural studies, from exploring cultural theories and concepts such as Marxism, post-Marxism, feminism, psychoanalysis, post-colonialism and globalisation, to the developments and debates around media and cultural industries such as TV, film, print media and the internet. You will analyse the politics of identity in the context of media and cultural representations, especially in the changing media and web landscape.
You’ll be taught by staff who have strong research profiles with publications in the area of cultural studies theory, culture and politics, tabloid culture, reality television, psychoanalysis, television history and industry, the globalisation of media and culture, contemporary trends in the television industry, as well as travel writing.
You will become a member of the Centre for Research in Film and Audiovisual Cultures (CRFAC), giving you access to a diverse programme of research seminars, symposia and special events organised in collaboration with institutions such as the British Film Institute. Your studies are complemented by visiting lectures given by media and cultural industry professionals such as film makers and scholars from other institutions.
Roehampton's location in London is ideal for media and culture students as you can take advantage of your location by immersing yourself in the wealth of creative cultural institutions and media companies that the capital has to offer, unrivalled by any other city in the UK.
On the course, you will gain an in depth understanding of the role of the media in everyday life, and of its relation to culture and formations of identity and subjectivity.
You will be introduced to, and evaluate, a number of influential and important communication theories and concepts associated with the public sphere, globalisation, promotional culture, media organisations and new media, as well as discourse analysis.
You will engage with the politics of identity in the context of media and cultural representations and explore debates around social difference through a consideration of various defining conditions including gender, class, ethnicity, history, nationality, sexuality, taste and consumer choices.
You will also explore the representation of social reality and the social self in both mass and new media. By focusing on a range of non-fiction formats including reality television, ‘unscripted’ video, user-generated content and the development of the social web, you will address established and newer scholarly debates concerning ‘truth telling’, confession, surveillance and the production of knowledge about the self and its place in the world.
You’ll end the year by undertaking a dissertation or research project which will give you the opportunity to deepen your research skills and knowledge about a topic of particular interest to you.
Some of the modules we currently offer include:
The MA helps students prepare for successful careers in communications and the cultural industries including film, journalism and publishing. Students may opt to do media research or further academic study.
This interdisciplinary programme will allow you to benefit from the expertise of both the School of Sociology and Social Policy and the School of Media and Communication, enabling you to gain an in-depth understanding of key issues, debates and theoretical perspectives, and to critically analyse the relationship between culture, media and society.
Taught by leading researchers in the field, this programme covers key issues and concepts such as: media and social media; consumerism; audiences; representation; globalisation; migration and place; tourism; creative work and material culture. Through its grounding in sociological approaches to the study of culture and media, a concern with questions of power, inequality and identity will be threaded through the course, enabling you to think critically about the relationship between gender, class, race and ethnicity, and the cultural realm.
In addition to developing a specialist knowledge in the field, you will also acquire key transferable skills in research, communication, analytical skills, self-management and group working, which will open up a range of career pathways within the media and creative industries and beyond.
Compulsory modules on Researching Society and Culture, Understanding Society and Culture, and Sociology of Media and Culture, will provide a solid grounding in key sociological theories for the study of society, culture and media, and methodological debates and approaches.
In addition to the core compulsory modules, you will have the opportunity to choose from a range of optional modules delivered by the School of Media and Communication, enabling you to tailor the programme to pursue your specialist interests.
The final dissertation project will allow you to design, develop and implement your own critical research enquiry into an aspect of culture and media.
Throughout the course you will be exposed to a variety of teaching methods including guest lectures, seminars, presentations, group work, blended learning and independent critical enquiry.
Assessment will include a series of short quizzes, a group project, an essay and dissertation.
The combined nature of the programme will equip you with key transferable skills and the specialist knowledge required to pursue a career in sociology or media and culture. The national and international growth of the media and creative industries has sparked greater demand for graduates who possess advanced skills and knowledge in the field, opening opportunities in communications and media policy, PR, social and digital media, media markets and audience research or other cultural and creative industries.
Additionally, the sociology element of the programme will allow you to apply your knowledge and skills in fields such as education, statutory and voluntary agencies, NGOs (non-governmental organisations), INGOs (international non-governmental agencies) and charities. The programme also provides a basis for progression onto a PhD in sociology and media studies, and a strong grounding for an interdisciplinary PhD.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.