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Masters Degrees (Media Communication)

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Summary. The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage. Read more

Summary

The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.

About

In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.

Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.

Specifically, this course will provide you with the opportunity to:

  • critically assess the changing communication and technology landscape to establish strong foundations and confidence in decision making in an ever changing digital environment
  • compare and contrast a variety of online digital media communication tools and techniques
  • apply the latest online digital media communication tools and services to achieve business communication objectives in support of organisational goals.

Attendance

Full-time students normally complete between two and three modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 9.00pm. The maximum number of intensive block teaching days per module is 4 (although not always on consecutive days), plus approximately 2 days x 3 hours seminar attendance. You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Part-time students normally complete between one and two modules per semester.

Career options

This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital media technologies and services to achieve competitive advantage.

Key aspects of the course that will help to equip you for a career, or support your continued professional development in the communication or information technology sectors include:

  • Ongoing input from leading practitioners, ensuring exposure to the experiences and insight of professionals working in the digital arena.
  • The use of case studies, enabling the identification of real-world business problems, and the design and defence of appropriate solutions.
  • Enhanced ICT skills, through first-hand experimentation with a range of online digital media tools.
  • Activities and assessment which require the application of learning to an employer or an equivalent organisation.
  • The opportunity to learn in a multidisciplinary setting indicative of today’s more integrated and collaborative corporate culture.




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The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. Read more

The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. The course will provide you with a unique blend of theory and practice teaching, aimed at deepening your knowledge of the history of communications within the development process of emerging economies. It will critically evaluate the impact of international and regional institutions from a critical political economic perspective. Teaching by academic staff, guest lecturers and other carefully selected staff from development organisations will provide you with an overview of the policies, actions and impact of state and non-state institutions within the area of communication media and development.

A distinctive feature is its emphasis on the practical role of communication media in development. You will participate in media production workshops and take part in our internship programme, offered in partnership with media and development organisations in London. As part of the work experience module, students participate in an extensive NGOs and media seminar series featuring experts and panel discussions. The work placement programme is in line with the University of Westminster’s strategy of nurturing of the critical practitioner.

The course team is led by Dr Winston Mano and includes Professor Daya Thussu, Professor Christian Fuchs, Professor David Gauntlett, Professor Naomi Sakr, Dr Anthony McNicholas, Dr Xin Xin, Dr Anastasia Kavada, Dr Maria Michalis, Dr Roza Tsagarousianou, Dr Tarik Sabry, Paul Majendie, Geoffrey Davies and Michaela O’Brien. Visiting Lecturers include Jackie Davies, founder and Director of the Communication and Development Network (C4D) (http://www.c4d.org), a community of professionals working in communication for development. As a peer network the C4D Network is aimed at communication for development practitioners plus allied development workers, donors, academics and communication experts from the BBC, UN and major development organisations. The joining criterion is an engagement in communication for development - either professionally or through academia. Students on the Media and Development MA have the option to join the C4D network and each can do a fellowship/internship with the network during the course.

Course structure

The following modules are indicative of what you will study on this course.

Core modules

One Semester One module from the below:

Semester 1 (option modules)

One Semester Two module from the below:

Semester 2 (option modules)

Industry links

We have strongly developed links with media and development organisations such as UNICEF, UNESCO, C4D, BBC Media Action, Internews Commonwealth Public Media Alliance.

Our large network of alumni keep our name and reputation alive in the industry.

Career path

Graduates apply for posts in development organisations based in London such as OneWorld, Oxfam, Save the Children, Red Cross, ActionAid, Panos, DfiD, Intermedia, BBC, Institute of War and Peace, Christian Aid and War on Want. Some students were able to build on knowledge, skills and their background in working for governmental, intergovernmental and non-governmental organisations (in Romania, Pakistan and India) and a range of international business organisations, including the BBC. The course also prepares students for further studies and for a higher degree, e.g., a PhD. Some students apply for PhD Scholarships advertised by the Faculty of Media, Arts and Design and they were all encouraged to join the Communication for Development Network (C4D) which meets once a month in London.

We are aware that the range of skills needed is exceptionally diffuse, and that students on the course hope to develop careers in a variety of fields in many different countries. We are also aware that we are preparing you for careers in a rapidly changing job market and the structure of the course allows you take advantage of change, and not to be its victim. It, therefore, would be misleading and unhelpful to place too much emphasis on acquiring a precise set of skills drawn from one part of the media and development sector. Finally, with a view to your professional development planning, the course is designed to give you a wide-ranging and critical knowledge of the development industry that you plan to enter.



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Social Media, Culture and Society MA offers a flexible, interdisciplinary exploration of key contemporary developments in the networked digital media environment. Read more

Social Media, Culture and Society MA offers a flexible, interdisciplinary exploration of key contemporary developments in the networked digital media environment. It will benefit those seeking to develop their understanding of contemporary communication and its societal, political, regulatory, industrial and cultural contexts.

Social Media, Culture and Society MA provides students with the opportunity to focus at postgraduate level on:

  • Studying the ways in which social media and the internet shape and are shaped by social, economic, political, technological and cultural factors, in order to equip students to become critical research-oriented social media experts.
  • Developing reflective and critical insights into how social media and the internet are used in multiple contexts in society, and into which roles social media can play in various forms of organisations that are situated in these societal contexts. The aim is that students are equipped to become reflective and critical social media practitioners.
  • Gaining in-depth knowledge and understanding of the major debates about the social and cultural roles of social media and the internet.
  • Acquiring advanced knowledge and understanding of the key categories, theories, approaches and models of social media's and the internet's roles in and impacts on society and human practices.
  • Obtaining advanced insights into practical activity and practice-based work that relate to how social media and the internet work and which implications they have for social and cultural practices.

This Master's is organised in the environment of the Communication and Media Research Institute (CAMRI) and its Centre for Social Media Research. CAMRI is a world-leading research centre that studies the role of media and communication in society. It has become known as the Westminster school of critical media and communication research. The analysis of social media, culture and society is one of its research specialisms. In the most recent UK government research audit, the 2014 Research Excellence Framework (REF), 42.2% of CAMRI’s research was classified as world-leading and 37.5% as internationally excellent, which makes it one of Britain’s four leading media and communication research institutions. 

Course structure

The following modules are indicative of what you will study on this course. 

In semester one, students must select two elective modules from the two thematic groups below (any combination of modules is applicable): 

  • Theory and Global Political Economy of Media and Communication 
  • Media Politics, Regulation and Business Strategies. 

In semester two, students must select two elective modules from two thematic groups below (any combination of modules is applicable): 

  • Media Politics, Regulation and Business Strategies 
  • Media, Culture and Everyday Life. 

More information on modules and groups to which they belong to can be found below.

Core modules (semester one)

Option modules (Semester One)

Core modules (Semester Two)

Optional modules (Semester Two)

Career path

The Social Media, Culture and Society MA will benefit those seeking to develop their understanding of contemporary communication and its social, political and cultural contexts. This degree will be of particular interest to those who plan to work in the creative industries, as well as those already working in this field. Social Media, Culture and Society MA will also be of interest to students working in non-profit sectors, including NGOs and advocacy groups. The degree will help those seeking a competitive edge in a careers market that values high-level skills in communication, research and critical thinking.

The course also provides an excellent preparation for those wishing to continue their studies to PhD level. Around 10% of graduates of the course are now undertaking PhDs. Others work in the social media start-up scene in London, or work as journalists and in a range of industries and non-profit sectors.



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In the age of globalisation, media communication has become increasingly multilingual and multimodal. The rising need for translation is marked by a particular surge in demand for skills in translating for different media forms. Read more

In the age of globalisation, media communication has become increasingly multilingual and multimodal. The rising need for translation is marked by a particular surge in demand for skills in translating for different media forms.

The MA Mass Media Translation programme aims to provide suitably qualified undergraduates an opportunity to procure a deeper understanding of mass media translation between English and Chinese, at both theoretical and practical levels, and to produce graduates capable of operating professionally and reflectively in this rapidly developing media translation environment.

The programme is intended for those who have good bilingual proficiency and are interested in media translation, for translation practitioners who want to gain a deeper understanding of media translation, and for others who wish to develop and extend their professional skills in media translation and bilingual media communication. It is also a stepping stone for any individual wanting to undertake a research degree in translation studies and media translation in particular.

WHY SHOULD I STUDY MASS MEDIA TRANSLATION AT XJTLU?

  • The first MA masters programme in Mainland China specialised in media translation training and bilingual media communication
  • Choose from a wide range of theoretical and practical modules
  • Taught by academic staff members from translation and media and communication studies programmes, as well as other experts in the field.

MODULES

Semester one

  • Theory of translation studies
  • Journalism translation
  • Global media cultures
  • Contemporary media theories
  • Translation and technology.

Semester two

  • Research methods
  • Public relations translation
  • Portrayal of China in Western media
  • Discourse analysis
  • Audio-visual translation
  • Translating Chinese culture.

Semester three

  • Dissertation
  • Translation project.

Additional learning activities

The completion of additional learning activity is required to complete your masters degree. Normally, required ALA hours will be distributed evenly across each semester, amounting to 200 hours per semester. Part-time programmes will normally require 100 to 150 hours per semester.

ALAs may contain the following elements:

  • Graduate teaching or research assistantship
  • Discipline-related academic activities
  • English/Chinese modules
  • Work placements.

CAREERS

The MA in Mass Media Translation opens up a wide range of career paths for graduates. They may enter the profession as media translators or go on to further study in pursuit of a research career. An understanding of cross-cultural media communication and a mastery of English and Chinese prepares students for careers in the following sectors:

  • government organisations
  • media and journalism
  • business sectors
  • public relations
  • editing and writing
  • presenting and hosting
  • teaching
  • administration.

Graduates will also find work in international environments where cross-cultural communication is needed.

Alumni discount

If you are a graduate of XJTLU, the University of Liverpool or Xi’an Jiaotong University, you will automatically receive a discount of 20 percent of the tuition fee.

HOW TO APPLY

Applications should be submitted via our online application system:

  1. Click/tap the APPLY link
  2. Create an account or log in to your existing account
  3. Complete your application

Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.

You may log-in to view your application form at any time and upload any remaining supporting documents.

For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.



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The field of media is constantly shifting and in the last decade the changes have been rapid, and a new media landscape has emerged. Read more

The field of media is constantly shifting and in the last decade the changes have been rapid, and a new media landscape has emerged. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption. 

The master’s programme in Media and Communication studies gives you advanced knowledge of digital media through practical approaches in the field. You will work creatively and in an explorative manner with different types of media, while learning to evaluate them from a critical perspective.

What is collaborative media?

The field of media is constantly shifting. In the last decade the changes have been rapid, and a new media landscape has emerged – forever reshaping not only the consumers but also the creators and distributors of media. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption – and this is what is meant by the term ‘collaborative media.’

What will I learn?

The one-year master’s programme in Media and Communication Studies – Culture, Collaborative Media, and Cultural Industries – will equip you with advanced knowledge of digital media. The programme is oriented towards practical approaches to the field. You will work creatively and in an explorative fashion with different types of media while you learn to approach them from a critical perspective.

During the programme you will develop three primary skill sets: the ability to analyse and strategically approach media and its impact on society; the capability to work with media and communication both methodologically and systematically; the knowledge required to produce media texts, both individually and collaboratively. Compared to bachelor-level degrees, this advanced programme has a clear focus on the development of strategic expertise, a skill crucial for those intending to pursue a professional career in media and communication. During the year, you will furthermore obtain an in-depth knowledge of the workings of the creative industries.

The programme is developed alongside and conducted in collaboration with Media Evolution, a media cluster with over 350 member companies based in Malmö. This facilitates a crossover between the academic and professional worlds and allows you as a student to develop skills in both areas throughout your studies. Throughout the duration of the programme you will get the chance to meet a number of international guest lecturers from universities all across the world, further adding to the global relevance of the programme.

The first and second semester

The first semester focuses on examining key themes in communication studies and on how the creative industries of today are operated. During the second semester you will learn more about the possibilities with collaborative media. The year ends with a (one-year, 15 credits) master's thesis.

Malmö University also offers the two-year master's programme Media and Communication Studies: Culture, Collaborative Media and Creative Industries, 120 credits. Read more

The pedagogical approach

The programme, which is web-based and full-time, makes education available to students globally and offers a unique blend of distance and campus based learning. The seminars are compulsory, and you can either attend in Malmö or online. This approach makes it possible for international students to enrol in the programme without having to relocate, leading to a diverse and intercultural student body that increases the opportunities for students to form transnational networks and to benefit from international lecturers.

The programme is hosted on an online platform through which communication between students and lecturers takes place and where student projects are uploaded. As the main theme of the programme is collaborative media, this pedagogical approach leaves room for experimentation, and students are encouraged to use collaborative media during this process.

What can I do with my degree?

After graduating, you will have the qualifications necessary to work in media and communication. The skill set and knowledge you develop during your studies are valuable to the fast-growing creative indutries. Companies, government, and organisations are other possible employers as they become increasingly dependent on communication and media in their business. This programme is for those of you who want to take an active role in the development of the media field. It also provides a foundation for further post-graduate studies.

Learning outcomes

After completing the programme students should be able to: 

Knowledge and understanding 

1) demonstrate knowledge and understanding of media and communication studies, including both an overview of the field and deeper knowledge of specific parts of the field as well as insight into current research and development work 

2) demonstrate specialised methodological knowledge in media and communication studies 

Competence and skills 

3) demonstrate the ability to integrate knowledge and to analyse, assess and deal with complex phenomena, issues and situations even with limited information 

4) demonstrate the ability to independently identify and formulate issues and to plan and, using appropriate methods, undertake advanced tasks within predetermined time frames 

5) demonstrate the ability verbally and in writing to report clearly and discuss his or her conclusions and the knowledge and arguments on which they are based in dialogue with different audiences 

6) demonstrate the skills required for participation in research and development work or employment in some other qualified capacity 

Judgement and approach 

7) demonstrate the ability in media and communication studies to make assessments in relation to relevant disciplinary, social and ethical issues and also to demonstrate awareness of ethical aspects of research and development work 

8) demonstrate insight into the possibilities and limitations of research, its role in society and the responsibility of the individual for how it is used 

9) demonstrate the ability to identify the personal need for further knowledge and take responsibility for his or her on going learning

Degree

Master's Degree (60 credits).

Degree of Master of Arts (60 credits) in Media and Communication Studies



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From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries. Read more

From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries.

You will examine key developments in the media and communications industries associated with the logic of globalisation, and explore the complex nature of the globalisation process in the media. You will gain a relevant, well-grounded, high-quality education and skill base, enabling you to develop a clear and comprehensive understanding of communication and the mass media.

Based on continuous assessment, the course is taught in lectures and seminars by the team from Westminster's top-rated Communication and Media Research Institute (CAMRI ). You will be part of a bustling multicultural academic department which boasts a strong research culture, and you will be able to attend the regular talks by outside speakers (academics and practitioners) on a variety of communication and mass media issues.

Course structure

The following modules are indicative of what you will study on this course.

Core modules, semester one

Core module, semester two

Option modules

Internships

Students are encouraged to seek work experience in the industry and relevant opportunities are regularly shared by staff. This often leads to full-time employment once graduating from the course.

In addition, the MA course takes advantage of the vibrancy of the media environment in London and students often benefit from events taking place locally, eg at Frontline Club.

Equally, there are a number of activities run within the Department that provide students with opportunities for networking and increasing their employability. CAMRI and associated research centres run regular seminars, workshops and conferences which our students can attend for free. These workshops and conferences bring together academic researchers, industry representatives as well as regulators and policy-makers.

Graduate employment

The Global Media MA course is well established and has a strong international reputation. Our students are very successful in gaining employment, in many cases straight from graduating the course. Graduates have found jobs in middle- and upper-management in media industries, as well as the broader private (eg consulting and advertising firms) and public sector (eg government ministries, regulatory authorities), international organisations and NGOs. Some graduates also continue to do PhD research. Success in their Masters degree has allowed many who have been in media jobs before joining the course to move into more senior roles within their companies or organisations and to transfer to new sectors of the media.

Graduates from the Global Media MA have found roles in a wide variety of media and communications organisations including Al Jazeera, CCTV, and many other organisations around the world.



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The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations. . Read more

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations. 

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment. 

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK. 

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management. 

Course structure

The following modules are indicative of what you will study on this course.

Core modules

Optional modules (Semester 1)

Optional modules (Semester 2)

Career path

International Media Business students have gone on to work for many social media business including Facebook, Youtube, Google as well as traditional media firms like Sky, Disney and Bloomberg. They have also worked as creatives and digital content producers for small and large business including Land Rover, AEG and BSI Global. Others have continued their education at PhD level.



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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication. Read more
By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Digital Culture and Communication pathway offers an excellent opportunity for you to engage with contemporary issues and debates on culture, media and society in the digital age. The pathway critically examines the relationship between media, technology and everyday life and it encourages students to analytically reflect on their own digital cultures, identities and everyday practices.

The pathway is built around core modules which focus on the theories and debates surrounding:

the role and impact of cultures of communication and media in the digital age
technologies that are in the contemporary public eye, such as the Internet, social media, “Big Data”, mobile devices etc.
research methods used in media and communication research.
You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication. Read more
By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Media and Politics pathway is a fantastic opportunity for you to engage with current debates about the constantly evolving role of media in national and international political life. The pathway uncovers the ways in which journalists and politicians attempt to set the political agenda or influence public opinion and also explores the ways in which the audiences, as public and as citizens, are involved in media as consumers and producers.

The pathway is built around core modules which focus on the theories and debates surrounding:

the relationship between the mass media, politics and society
the role and function of the media in a democracy
the impact of mass media on global political processes
research methods used in media and communication research.

You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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This course is taught by researchers who are recognised leaders in their field. . Will help you develop the skills and independent critical thinking required for the ‘knowledge worker’ of the future. Read more
  • This course is taught by researchers who are recognised leaders in their field. 
  • Will help you develop the skills and independent critical thinking required for the ‘knowledge worker’ of the future.
  • Allows you to engage with contemporary developments and debate in media, communication and culture, including feminism, cultural identity and globalisation.

Summary

This course is ideal if you wish to pursue media, communications and cultural inquiry in order to develop a media-based career.

On this course you will cover all aspects of media, communications and cultural studies, from exploring cultural theories and concepts such as Marxism, post-Marxism, feminism, psychoanalysis, post-colonialism and globalisation, to the developments and debates around media and cultural industries such as TV, film, print media and the internet. You will analyse the politics of identity in the context of media and cultural representations, especially in the changing media and web landscape.

You’ll be taught by staff who have strong research profiles with publications in the area of cultural studies theory, culture and politics, tabloid culture, reality television, psychoanalysis, television history and industry, the globalisation of media and culture, contemporary trends in the television industry, as well as travel writing.

You will become a member of the Centre for Research in Film and Audiovisual Cultures (CRFAC), giving you access to a diverse programme of research seminars, symposia and special events organised in collaboration with institutions such as the British Film Institute. Your studies are complemented by visiting lectures given by media and cultural industry professionals such as film makers and scholars from other institutions.

Roehampton's location in London is ideal for media and culture students as you can take advantage of your location by immersing yourself in the wealth of creative cultural institutions and media companies that the capital has to offer, unrivalled by any other city in the UK.

Content

On the course, you will gain an in depth understanding of the role of the media in everyday life, and of its relation to culture and formations of identity and subjectivity. 

You will be introduced to, and evaluate, a number of influential and important communication theories and concepts associated with the public sphere, globalisation, promotional culture, media organisations and new media, as well as discourse analysis. 

You will engage with the politics of identity in the context of media and cultural representations and explore debates around social difference through a consideration of various defining conditions including gender, class, ethnicity, history, nationality, sexuality, taste and consumer choices.

You will also explore the representation of social reality and the social self in both mass and new media. By focusing on a range of non-fiction formats including reality television, ‘unscripted’ video, user-generated content and the development of the social web, you will address established and newer scholarly debates concerning ‘truth telling’, confession, surveillance and the production of knowledge about the self and its place in the world.

You’ll end the year by undertaking a dissertation or research project which will give you the opportunity to deepen your research skills and knowledge about a topic of particular interest to you.

Modules

Some of the modules we currently offer include:

Compulsory and Required modules

Compulsory and/or required modules may change when we review and update programmes. Above is a list of modules offered this academic year.

Optional modules

Optional modules, when offered as part of a programme, may vary from year to year and are subject to viability.

Career options

The MA helps students prepare for successful careers in communications and the cultural industries including film, journalism and publishing. Students may opt to do media research or further academic study.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.

To present the principles, theories and techniques surrounding video making.

To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.

To provide a critical overview of the role of public relations (PR) and promotional practice.

To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design

• Video and Documentary Making

• Public Relations (PR), Branding and Promotion

• Reporting Terrorism

• Global Media

• Risk Reporting

• The Business and Politics of Digital Media

• Development Communications

• Online Journalism

• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.



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This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity. Read more

This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity.

The course will give you the opportunity to study and research the main ways in which social scientists analyse the role of the mass media in the social construction, representation and understanding of difference and social diversity and get a critical understanding of the social and media structures and journalistic practices that impact upon these processes. It will also equip you with practical skills that will enable you to produce your own media product on a topic related to social and cultural diversity.

The course combines a portfolio of theory modules aimed to develop your knowledge and critical understanding of the processes of managing and making sense of cultural diversity, key issues in intercultural communication and of various aspects of the sociology of news with a number of practice-oriented modules intended to give you first hand experience in the practice of inclusive journalism.

Drawing upon this unique combination of rigorous theoretical engagement and specialist practical training, this course is designed to equip you with a comprehensive conceptual/theoretical grounding and the practical skills to engage in responsible media coverage of diversity, to practice culturally informed and inclusive journalism and to develop a career (whether practical, strategic, or research-based) involving understanding and responding to the challenges of social diversity.

Our teaching staff are highly experienced academics and journalism professionals with expertise in inclusive journalism.

Extra accreditation: In addition to your final degree, upon successful completion of certain module components or additional work you can be awarded study certificates by external accrediting bodies such as the Broadcast Journalism Training Council and Adobe.

Practical work experience: In addition to their programme of studies, we work hard to ensure that MA Diversity and the Media students are offered opportunities to gain valuable experience with media and NGOs whose work is relevant to their programme of studies and enhances their employability after graduation. We have established partnerships with the Media Diversity Institute, TAG International Development and The Prisma/The Multicultural Newspaper which offer paid or unpaid internships that give our students the opportunity to work in the UK or overseas or to contribute to the production of media content. In the past our students have also gained experience by participating in the Pearson Diversity Summer Internship Programme and other similar schemes. We place particular importance to such opportunities as these help our students to build upon their academic and practical work and further develop the skills that will enable them to embark on their chosen careers.

Hands-on media training: In addition to the accredited curriculum, the MA includes a number of training sessions in the use of cameras, sound and editing as well as in the Adobe Creative Suite.

Course structure

The course offers two study routes to suit your future plans: You can choose one of two routes for the award: the Dissertation Route or a Practice Route culminating in a final project.

The following modules are indicative of what you study on this course.

Semester 1 (core modules)

Semester 1 (optional modules)

Semester 2 (core modules)

Semester 2 (optional modules)

Career path

This course is designed to attract a mix of new graduates, often with a media-related degree or work experience, and people who have already worked in journalism, but want to enhance their understanding of social diversity and their skills in the area of inclusive journalism. It is suitable for existing media professionals that want to reflect on their practice as journalists, as well as students who want to pursue a career in the media, national and local government, IGOs and NGOs or who intend to embark on a relevant research/academic career. It will be a valuable asset for civil servants and local authority staff, NGO workers working on immigration, equality, social inclusion and cohesion and community regeneration whose duties involve communication and media work.



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The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology. Read more

The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.

The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

The MA offers two pathways:

Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives

Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:

  • Animation
  • Photography
  • Video and other forms of moving image
  • Software and web design
  • Hybrid forms of image making

Acclaimed academics and practitioners

Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.

Work placements and internships

The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from GoogleThe Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.

Facilities

Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.

The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.

An established record

The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:

  • the history, sociology and philosophy of digital media
  • the application of critical conceptual skills to specialist areas and future forms of media
  • multimedia skills in image making (photography, video, animation, graphic art) script writing, journalism and documentary 

MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.

Modules & structure

Overview

The programme consists of:

  • Two compulsory core modules
  • Pathway 1 - between two and four option modules (worth 60 credits) OR
  • Pathway 2 - a two-term practice block (worth 30 credits) and either one or two option modules (worth 30 credits)
  • The dissertation or the practice/theory project

Core modules

Assessment

Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.

Skills

We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.

Careers

Our programme provides a theory and practice pathway and prepares students for work in the following areas:

  • media and creative industries; advertising, marketing and PR (graduates of the MA Digital Media have found work with Virgin Media, Google, the BBC and other leading organisations worldwide)
  • research and academia (graduates from this programme have gone on to study for PhD degrees in higher education institutions around the world and also here with us)
  • media production and new media art (graduates have exhibited, published and produced work in photography, journalism, TV, documentary, film and multimedia)


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This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. Read more
This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. The programme is intended for graduates from the fields of media and communication, the social sciences, advertising and public relations, for individuals already working in the media and trying to gain a more profound understanding of their field, and for others who want to develop and extend the range of their theoretical and professional media skills. It is also a stepping stone for any individual wanting to pursue a PhD in the media and communication field.
You will graduate with a critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees for Chinese and international companies in an increasingly globalised workplace.

The programme will:

• give you an advanced critical understanding of key issues, concepts and theories and the relationship between theory and practice in the fields of media and communication
• instil in you a sound knowledge and understanding of media language and its iterations on different media platforms
• encourage your exploration of the implications of media analysis for work purposes
• help you develop an understanding of current methodology as it is embodied in media and communication practices
• encourage you to engage with theories underlying current views on communicative practices, including the importance of global and local media manifestations
• engage with and critically appreciate the connections made between theory and practice in the field of media and communication
• foster your research skills and techniques
• provide hands-on expertise through practical modules and a work placement

In addition, the programme provides an overview of the contemporary theoretical, methodological, practical and ethical principles that underpin research in the field of media and communication and develops your skills, knowledge and understanding further in the theory and practice of applied media work.

Modules

Students in this programme will study the following modules:
• Global Media Cultures
• Contemporary Media Theory
• Digital Ethics
• Social Media Management
• Contemporary Chinese Media Environment
• Research Methods in Communication
• Interactive and Emerging Technologies
• Advanced Public Relations and Advertising
• Gaming
• Practical Skills Development (audio/video, web design, print media)

Students will graduate with a combination of critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees in an increasingly globalised workplace, for Chinese and international companies.

Facilities

The department has a digital media laboratory, featuring Apple iMac computers, Final Cut Pro X editing software and the Adobe suite of professional digital media production software, in addition to Sony high definition digital video production kits for short film-making, digital media and documentary production.

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This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind. Read more

This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user-centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately 10% of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

Adobe Systems (UK) fully support the programme with high recommendation, based on the development and key principles the course offers, which is rare and unique. We embrace excellent contacts within the interactive media and games industries, including regular visits and master classes from industry professionals at the top of their game.

Adobe Systems (UK), said: “This Interactive Media degree offers an ideal grounding for those wishing to work in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media stars! ”

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable and quickly gain industry recognition through our end-of-year show.

“It’s a really multi-faceted MA, bringing together creativity, technology skills and digital media, with an entrepreneurial thread.” – 2015 graduate. 

Our students learn to examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life, for commercial trajectories through practice-based projects.

As one of the top 100 international universities in the world, the University of Westminster's School of Media, Arts and Design currently boasts a series of professional recording studios, a new teaching recording studio, professional technology labs and access to an array of post-production, and multimedia facilities built and equipped to the highest standards.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master's degree you will develop commercial-level interactive media and digital content production skills.

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

Students are encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways, research and the experimental application. You will also have hands-on experience creating content for mobile, tablet wearables, VR, AR and content-rich media websites, advanced web production, and UX design, all of this with the user in mind.

The course will provide skills in the relevant multimedia software, media-rich web production, Unity, UdK, website design and development to mobile app development. You will be taught creative coding, where the course encourages the use of a wide range of programming languages delivered by industry practitioners. We also have accreditation and training opportunities for those students wanting to develop their skills more prolifically within selected software via triple A initiative, outside of the Master's.

These include mobile apps, mainstream games, interactive installation, and eMarketing, with an emphasis on core creative skills. The course also prepares and enhances your ability in producing interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start-up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

Course structure

The following modules are indicative of what you study on this course.

Modules



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