The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.
In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.
Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
Full-time students normally complete between two and three modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 9.00pm. The maximum number of intensive block teaching days per module is 4 (although not always on consecutive days), plus approximately 2 days x 3 hours seminar attendance. You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Part-time students normally complete between one and two modules per semester.
This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital media technologies and services to achieve competitive advantage.
Key aspects of the course that will help to equip you for a career, or support your continued professional development in the communication or information technology sectors include:
Today’s media landscape is characterised by unprecedented transformation, not only in Australia, but in all world regions. Traditional media forms are becoming deeply challenged by new digital platforms. Media industries and public sector communications in today’s digital age are operating in an increasingly complex globalised context. Professionals equipped with new skill sets are needed to lead and manage these crucial transformations.
This dynamic Masters course provides you with key insights into the changing transnational contexts of media structures and communication practices and trains you in critical analysis, strategic thinking and audience research skills. You also receive hands‐on training in media writing skills and audio‐visual production.
The Master of Global Communication is designed for those with an awareness of crucial areas of the changes in transnational media communication, and who have a keen interest in learning how to debate and explore these alternative practices. Build on and recreate your approach to contemporary writing and media production in journalism, broadcasting, digital media and professional communications. You can also enrich your experience and career outcomes with an optional overseas exchange semester at a leading international university such as McGill University (Montreal), Humboldt University (Berlin) or Fudan University (Shanghai).
On graduation from the Master of Global Communication, you will be ready for work in professional fields including:
The field of media is constantly shifting and in the last decade the changes have been rapid, and a new media landscape has emerged. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption.
The master’s programme in Media and Communication studies gives you advanced knowledge of digital media through practical approaches in the field. You will work creatively and in an explorative manner with different types of media, while learning to evaluate them from a critical perspective.
The field of media is constantly shifting. In the last decade the changes have been rapid, and a new media landscape has emerged – forever reshaping not only the consumers but also the creators and distributors of media. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption – and this is what is meant by the term ‘collaborative media.’
The one-year master’s programme in Media and Communication Studies – Culture, Collaborative Media, and Cultural Industries – will equip you with advanced knowledge of digital media. The programme is oriented towards practical approaches to the field. You will work creatively and in an explorative fashion with different types of media while you learn to approach them from a critical perspective.
During the programme you will develop three primary skill sets: the ability to analyse and strategically approach media and its impact on society; the capability to work with media and communication both methodologically and systematically; the knowledge required to produce media texts, both individually and collaboratively. Compared to bachelor-level degrees, this advanced programme has a clear focus on the development of strategic expertise, a skill crucial for those intending to pursue a professional career in media and communication. During the year, you will furthermore obtain an in-depth knowledge of the workings of the creative industries.
The programme is developed alongside and conducted in collaboration with Media Evolution, a media cluster with over 350 member companies based in Malmö. This facilitates a crossover between the academic and professional worlds and allows you as a student to develop skills in both areas throughout your studies. Throughout the duration of the programme you will get the chance to meet a number of international guest lecturers from universities all across the world, further adding to the global relevance of the programme.
The first semester focuses on examining key themes in communication studies and on how the creative industries of today are operated. During the second semester you will learn more about the possibilities with collaborative media. The year ends with a (one-year, 15 credits) master's thesis.
Malmö University also offers the two-year master's programme Media and Communication Studies: Culture, Collaborative Media and Creative Industries, 120 credits. Read more
The programme, which is web-based and full-time, makes education available to students globally and offers a unique blend of distance and campus based learning. The seminars are compulsory, and you can either attend in Malmö or online. This approach makes it possible for international students to enrol in the programme without having to relocate, leading to a diverse and intercultural student body that increases the opportunities for students to form transnational networks and to benefit from international lecturers.
The programme is hosted on an online platform through which communication between students and lecturers takes place and where student projects are uploaded. As the main theme of the programme is collaborative media, this pedagogical approach leaves room for experimentation, and students are encouraged to use collaborative media during this process.
After graduating, you will have the qualifications necessary to work in media and communication. The skill set and knowledge you develop during your studies are valuable to the fast-growing creative indutries. Companies, government, and organisations are other possible employers as they become increasingly dependent on communication and media in their business. This programme is for those of you who want to take an active role in the development of the media field. It also provides a foundation for further post-graduate studies.
After completing the programme students should be able to:
Knowledge and understanding
1) demonstrate knowledge and understanding of media and communication studies, including both an overview of the field and deeper knowledge of specific parts of the field as well as insight into current research and development work
2) demonstrate specialised methodological knowledge in media and communication studies
Competence and skills
3) demonstrate the ability to integrate knowledge and to analyse, assess and deal with complex phenomena, issues and situations even with limited information
4) demonstrate the ability to independently identify and formulate issues and to plan and, using appropriate methods, undertake advanced tasks within predetermined time frames
5) demonstrate the ability verbally and in writing to report clearly and discuss his or her conclusions and the knowledge and arguments on which they are based in dialogue with different audiences
6) demonstrate the skills required for participation in research and development work or employment in some other qualified capacity
Judgement and approach
7) demonstrate the ability in media and communication studies to make assessments in relation to relevant disciplinary, social and ethical issues and also to demonstrate awareness of ethical aspects of research and development work
8) demonstrate insight into the possibilities and limitations of research, its role in society and the responsibility of the individual for how it is used
9) demonstrate the ability to identify the personal need for further knowledge and take responsibility for his or her on going learning
Master's Degree (60 credits).
Degree of Master of Arts (60 credits) in Media and Communication Studies
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.
The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.
The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.
The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).
The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.
To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.
Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:
• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge
Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.
The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.
The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.
The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.
The MA offers two pathways:
Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives
Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:
Acclaimed academics and practitioners
Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.
Work placements and internships
The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from Google, The Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.
Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.
The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.
An established record
The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:
MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.
The programme consists of:
Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.
We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.
Our programme provides a theory and practice pathway and prepares students for work in the following areas:
This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc
From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.
Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.
At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.
We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.
We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.
This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.
We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.
It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates.
Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.
Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.
We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.
Find out more about employability at Goldsmiths.
We welcome proposals for research in any area connected with media, communications, digital media, cultural theory and practice.
We give priority to those with proposals for research within the areas of interest of our staff.
Research degrees in this department have two elements:
Supervisors and their students form loose research teams, sometimes on a joint basis with another group. When you apply, please indicate your intended research area and any preference for a particular supervisor.
You'll be assessed by a thesis and viva voce.
Find out more about research degrees at Goldsmiths.
Having celebrated its 35th anniversary in 2013, Goldsmiths’ Department of Media and Communications is one of the oldest and largest media departments in the UK. It is also unique in its diversity of approaches to, and articulations of, the disciplinary conjunctures around media and culture.
The department has equal research strengths in media and communications and in cultural studies research, in humanities and in social sciences approaches, and in theory- and practice-driven work. Its work spans a wide range of topics and modes of enquiry – from philosophical studies of technology and human life to sociological investigations of media production and use; from issues of identity, embodiment and becoming to post-feminism, queer theory and critical race studies; from global screen studies and transnational investigations of media and culture to news’ role in contemporary democracy.
The Department’s research falls into five main strands which make up our research groupings:
(1) Media and Democracy: building on the work of the Leverhulme programme on the media’s contribution to democracy, including the changing nature of journalism and political communication; studying globalisation in relation to issues of diaspora and nationhood
(2) Economy, Culture and Communication: investigating communication and discourse in finance and financial media; everyday representations and understandings of the economy and economic life; creative labour, neoliberalism and organisational practices in the arts and cultural industries; the impact of the promotional professions (branding, PR, marketing) on the economy, culture and society
(3) Media Futures: bringing together humanities and social sciences approaches to understanding the changing role of media technologies and global media flows in society, economy and science
(4) Gender, Feminism and Contemporary Cultures: connecting the long tradition of work within the Department on culture, representation, embodiment and affect to its specific strengths in gender, race, sexuality and labour in national and international contexts
(5) Screen Cultures and Media Arts: consolidating the long-standing focus on screen cultures within the Department, as concentrated within the Leverhulme programme, combined with an exploration of media arts such as photography, video, digital imagining, sound and performance.
Many of the projects undertaken within the Department are collaborative in nature - such as the work conducted under the umbrella of Goldsmiths Leverhulme Media Research Centre, funded with a 2006 Leverhulme grant to study the design and significance of various contemporary media spaces. Members of the Department have also received funding from AHRC, British Academy, British Council, Carnegie Trust UK, Council for British Research in the Levant, ESRC, EPSRC, Guggenheim Foundation, Higher Education Academy, Hong Kong Research Grants Council, JISC, London Centre for Arts and Cultural Exchange, Media Trust and Open Society Foundation.
As well as working on collaborative projects, members of the Department have published many books with high-impact international presses, on a diverse range of topics: affect and emotion, artificial intelligence, bioethics, the body and experience, branding, broadcasting, democracy, film history, the future of journalism, media geographies, the mediation of power, post-feminism, postcolonial politics, sound and video cultures.
Members of the Department edit leading academic journals, including Body and Society, Culture Machine and its sister project, Photomediations Machine), Global Media and Communication, International Journal of Cultural Studies, Subjectivity and photographies.
Find out more about research in the Department of Media and Communications.
We aim to develop students who are able to express themselves creatively and self-critically in theoretical and/or practice work. You'll develop research skills, presentation skills, an understanding of the workings of the media and their broad cultural and social impacts and an understanding of the pleasures of media consumption.