The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service across different industries. How can media businesses capitalise on digitalisation and create innovative products and solutions? How can digital media be applied on diverse use cases in the digital age? These questions are the focus of the Master’s programme in Digital Media Business.
Communication today is dominated by digital media. How we work, how we live and consume services is also increasingly characterised by digital media and technologies. Therefore, beyond just media companies, the significance of digital media is high across all types of industries. The strategic usage of digital media can be a key element for success today for all types of companies. Social media has become an inseparable aspect of how companies connect with their customers. At the same time, digital apps, smartphones and Virtual Reality are rising as the new point of contacts and service points unlike never before.
The Master’s programme in Digital Media Business combines a strong foundation in business management with a thorough understanding of digital media and different types of web 2.0 services like apps, social media and so on. Through projects, case studies and carefully designed modules, you will gain the necessary market knowledge enabling you to develop a thorough understanding of digital media, customer behavior and content strategy for a digital age. You will acquire the comprehensive strategic, technical and business skills to work with diverse media and content formats at a high project-managerial level. You will critically analyse different types of web 2.0 services, especially social media, apps and other mobile services (including augmented reality features) and are trained to analyse and develop business models in this context.
Interested? Contact us to learn more.
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing the Macromedia University
• Top position in CHE Ranking 2014/15, globally recognised degrees accredited by FIBAA
• Small classes with intensive, individual supervision
• Campuses in Berlin & Munich: two of the Top 10 “Best Student Cities 2017” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
Our Student Advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.
The field of media is constantly shifting and in the last decade the changes have been rapid, and a new media landscape has emerged. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption.
The master’s programme in Media and Communication studies gives you advanced knowledge of digital media through practical approaches in the field. You will work creatively and in an explorative manner with different types of media, while learning to evaluate them from a critical perspective.
The field of media is constantly shifting. In the last decade the changes have been rapid, and a new media landscape has emerged – forever reshaping not only the consumers but also the creators and distributors of media. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption – and this is what is meant by the term ‘collaborative media.’
The one-year master’s programme in Media and Communication Studies – Culture, Collaborative Media, and Cultural Industries – will equip you with advanced knowledge of digital media. The programme is oriented towards practical approaches to the field. You will work creatively and in an explorative fashion with different types of media while you learn to approach them from a critical perspective.
During the programme you will develop three primary skill sets: the ability to analyse and strategically approach media and its impact on society; the capability to work with media and communication both methodologically and systematically; the knowledge required to produce media texts, both individually and collaboratively. Compared to bachelor-level degrees, this advanced programme has a clear focus on the development of strategic expertise, a skill crucial for those intending to pursue a professional career in media and communication. During the year, you will furthermore obtain an in-depth knowledge of the workings of the creative industries.
The programme is developed alongside and conducted in collaboration with Media Evolution, a media cluster with over 350 member companies based in Malmö. This facilitates a crossover between the academic and professional worlds and allows you as a student to develop skills in both areas throughout your studies. Throughout the duration of the programme you will get the chance to meet a number of international guest lecturers from universities all across the world, further adding to the global relevance of the programme.
The first semester focuses on examining key themes in communication studies and on how the creative industries of today are operated. During the second semester you will learn more about the possibilities with collaborative media. The year ends with a (one-year, 15 credits) master's thesis.
Malmö University also offers the two-year master's programme Media and Communication Studies: Culture, Collaborative Media and Creative Industries, 120 credits. Read more
The programme, which is web-based and full-time, makes education available to students globally and offers a unique blend of distance and campus based learning. The seminars are compulsory, and you can either attend in Malmö or online. This approach makes it possible for international students to enrol in the programme without having to relocate, leading to a diverse and intercultural student body that increases the opportunities for students to form transnational networks and to benefit from international lecturers.
The programme is hosted on an online platform through which communication between students and lecturers takes place and where student projects are uploaded. As the main theme of the programme is collaborative media, this pedagogical approach leaves room for experimentation, and students are encouraged to use collaborative media during this process.
After graduating, you will have the qualifications necessary to work in media and communication. The skill set and knowledge you develop during your studies are valuable to the fast-growing creative indutries. Companies, government, and organisations are other possible employers as they become increasingly dependent on communication and media in their business. This programme is for those of you who want to take an active role in the development of the media field. It also provides a foundation for further post-graduate studies.
After completing the programme students should be able to:
Knowledge and understanding
1) demonstrate knowledge and understanding of media and communication studies, including both an overview of the field and deeper knowledge of specific parts of the field as well as insight into current research and development work
2) demonstrate specialised methodological knowledge in media and communication studies
Competence and skills
3) demonstrate the ability to integrate knowledge and to analyse, assess and deal with complex phenomena, issues and situations even with limited information
4) demonstrate the ability to independently identify and formulate issues and to plan and, using appropriate methods, undertake advanced tasks within predetermined time frames
5) demonstrate the ability verbally and in writing to report clearly and discuss his or her conclusions and the knowledge and arguments on which they are based in dialogue with different audiences
6) demonstrate the skills required for participation in research and development work or employment in some other qualified capacity
Judgement and approach
7) demonstrate the ability in media and communication studies to make assessments in relation to relevant disciplinary, social and ethical issues and also to demonstrate awareness of ethical aspects of research and development work
8) demonstrate insight into the possibilities and limitations of research, its role in society and the responsibility of the individual for how it is used
9) demonstrate the ability to identify the personal need for further knowledge and take responsibility for his or her on going learning
Master's Degree (60 credits).
Degree of Master of Arts (60 credits) in Media and Communication Studies
This programme uses the traditional content and curriculum of MBA studies and is tailor-made for future leaders in private and public life. The MBA programme focuses on specific areas such as entrepreneurship, corporate finance, business to business marketing, organisational management, EU institutions, ethical issues in the international business environment, and more. In the programme design, key words are comparability, practicability and extensiveness, which all can be summed up in one concept – quality. Students will become experts in how to successfully do international business and they have the opportunity to study business environment in the Baltic countries, Scandinavia, Russia, and the EU.
The students can choose the topics for their graduation thesis among the subjects in basic, core and special studies and get knowledge about thesis writing in special Master Thesis workshop specialized in management, marketing, finance and accounting.
Some 80% of Estonian top CEOs, public leaders and managers are graduates of TTÜ School of Business and Governance (according to the statistics carried out by Estonian business paper Äripäev). Many of today's graduates' knowledge and skills are recognised in diverse sectors; from the banks to ministries and from IT and telecommunication companies to finance and manufacturing industries. Great career success stories of our MBA graduates are mentioned daily in the mass media. The career perspectives and opportunities are not limited to the field of Business Administration, but are also present in IT, Marketing, Finance, Governance and many other areas.
As in many leading schools, TTÜ School of Business and Governance’s MBA curriculum blends current academic theories with practical business knowledge. The MBA program focuses on specific areas such as entrepreneurship, organizational management, EU institutions, ethical issues in the international business environment, and more.
By choosing to study for an MBA at the School of Business and Governance, you choose to learn how to be a leader. You will have opportunities to become an expert in how to successfully do business in the Baltic countries, Scandinavia, Russia, and the EU.
Many of today's leaders in Estonia and this region are graduates from TTÜ School of Business and Governance. Their knowledge, skills, and experience are recognized in diverse sectors; from the central bank to ministries and from IT and telecommunication companies to finance and manufacturing industries.
TTÜ School of Business and Governance is an international and progressive school, delivering and applying original business thinking and teaching, informed by the contemporary commercial environment. 80% of Estonian top managers are graduates of TTÜ School of Business and Governance (according to the statistics of Estonian business paper Äripäev).
In programme design the key words are comparability, practicability and extensiveness, which all can be summed up in one concept – quality. Comparability of programmes provides an opportunity to successfully participate in student exchange programmes, and in the future, to continue studies at doctoral level in any renowned university in the world.
TTÜ School of Business and Governance
FORTUNATUS PER SCIENTIAM! – Success through knowledge!
TTÜ School of Business and Governance has been providing business education for 75 years. That makes the School of Business and Governance the oldest and the biggest school with its approximately 2000 students in its field in Estonia. TTÜ School of Business and Governance is the market leader in providing university level education in economics and business administration in Estonia
The majority of the leaders in the business and economic sector of Estonia are graduates of TTÜ School of Business and Governance. Great career success stories of our MBA graduates are mentioned daily in the mass media. The career perspectives and opportunities are not limited to the field of Business Administration, but are also present in IT, Marketing, Finance, Governance and many others.
As in many leading schools Economics and Business Administration, TTÜ School of Business and Governance's academic trends blend with practical and professional knowledge. Priorities of our MBA programme focus on finance, marketing, entrepreneurship, institutions of the EU, theory of organization and management, business ethics, domestic and international business and more. By choosing the MBA programme at TTÜ School of Business and Governance, you will learn how to become a leader. The curriculum of this programme uses the traditional content of MBA studies. You will also have an opportunity to become an expert in the fields of the Baltic Region, the European Union, Scandinavia and Russia.
A major portion of today’s leaders in Estonia’s business and economy sector are graduates of TTÜ School of Business and Governance. Their knowledge and skills are recognized in diverse sectors – from the central bank to the ministries, from the information technology and telecommunication companies to the commercial banks and industry.
This multidisciplinary programme will provide students with an in-depth understanding of the interrelationships between areas of finance and the global economy as they play out in a rapidly evolving international environment.
This programme examines key issues from both a business and economic perspective, including how multinational corporations leverage financial markets when seeking to exploit international business opportunities, the management challenges presented, and the relevance of these to financial and capital markets.
Students will gain an understanding of the international business environment and its competitive and investment climate. Using frameworks and methodologies, students will also investigate the interaction between firm strategies, economic policies and the changing international environment.
Module descriptions are correct for modules taught in the academic year 2017/18. Optional module listings are indicative, and may be subject to change.
In addition students must choose optional modules up to the value of 60 credits. Students must choose at least 20 credits from section B and section C from the lists below and a further 20 credits from either section B or C.
Exams, applied project and individual and group assignments
Graduates of the MSc International Business and Finance follow a variety of career paths upon graduation. These include roles in finance or general management, working for a range of employers such as large corporations or multinational enterprises, financial institutions, banks, securities companies or government agencies.
Our graduates tell us that the programme gives them the key skills and knowledge required to build a career in finance in multinational enterprises, financial institutions or government agencies.
The Big Data in Business pathway will provide you with the knowledge and skills to understand and direct the strategic use of the vast amounts of information being generated by businesses today.
Our students learn to develop a strategic approach to managing Big Data in business, through the analysis of business problems as well as understanding different approaches to business intelligence. Through this, they are able to create usable business intelligence to create competitive advantage for their organisation.
After you’ve graduated
Our graduates have will leave us with the knowledge and skills necessary to analyse and manage Big Data to benefit business in a variety of sectors.
Not sure which pathway to choose from 3 choices? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
In addition students must choose two optional module from the list below.
Please note there is no guarantee that in any one year all modules will be available.
A holistic approach
Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.
How you will learn
Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.
Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.
How we assess you
You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.
On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.
While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your personal tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley
Each pathway of our MSc Information Management is designed to give a rigorous academic understanding of real-life and current business issues. Graduates of the Big Data in Business pathway will be equipped to develop strategies to manage Big Data. These skills are much in demand, in a variety of fields.
A number of our students join our PhD programmes each year.
Students who pass the module – Business Domain and Requirements Analysis with a mark of 60 or above will be eligible for the British Computer Society Professional Certificate in Business Analysis Practice.
From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.
Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.
At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.
We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.
We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.
This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.
We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.
It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates.
Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.
Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.
We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.
Find out more about employability at Goldsmiths.
This programme provides theoretical knowledge and practical methodologies and techniques via case studies and tutorials that enable students to specify and design technology solutions for business managers and organisations.
You will learn about informatics, business systems, processes and architecture necessary to understand the digital business environment. Students develop analysis, problem solving, teamwork and leadership skills necessary for creating effective business solutions. Students also learn the consulting principles and behaviours necessary for consulting.
A one week residential course at our beautiful Greenlands campus in Henley-on-Thames enables students to experience our world-class executive training environment with other business executives and consultants.
A 10-12 week consulting project enables students to apply their knowledge to real-life cases in a structured and systematic manner, with many projects involving work with and for consulting organisations.
Our graduates are pragmatic problem solvers able to bridge the gap between business and technology, who are often highly sought after by industry. Many of our graduates join consultancies or businesses as analysts, solution architects or project leaders.
Module descriptions are correct for modules taught in the academic year 2017/18. Optional module listings are indicative, and may be subject to change.
In addition students must choose two optional modules from the list below.
The MSc Business Technology Consulting programme provides the foundations for a career in technology and management consultancy as well as the skills and behaviours necessary for analysing and solving the type of business and technology problems encountered by all major businesses. This course is a must for those interested in business problem-solving and consulting activities.
Many of our alumni have been recruited by management consultancies or analytical and consulting units of major businesses.
Successful completion on the compulsory module Business Domain and Requirements Analysis can lead to the BCS Professional Certificate in Business Analysis Practice.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.
The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.
Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.
The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.
Modules on the MA in Digital Media typically include:
• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism
Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.
-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.
Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.
“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”
Tejeswini Krishnan, Digital Media, MA